Looking to increase Instagram engagement? Great, you’re not alone. Today, brands need to dig deeper into their performance metrics and track views of Instagram stories, shares, saves, comments, and even direct messages to understand how they’re performing....
Social media platforms collectively have 3.5 billion active users, with a new account being created every 6.4 seconds. Every user spends a minimum of 142 minutes on social media platforms each day. Social media plays a crucial role in our lives by helping us stay...
Did you know, more than 70,000 Google searches incur every second? That makes it 227 million per hour and about 5.4 billion searches every day. Even though we have always been dependent on the internet for the past decade, the global pandemic has pushed us further....
Times have changed, and so has the typical business approach, with traditional marketing taking a back seat and a new forum, digital marketing being introduced.
The nonprofit industry is rife with people and companies who want to make the world a better place. And the industry is snowballing; there are already over 1.5 million registered nonprofits in the US alone. These factors combine to create a lot of pressure for a...
Facebook is the biggest and most popular social media app, with over 2.89 billion monthly users worldwide. It’s popular in all countries and among all age groups, with people not only opening the app once but several times a day. That is no ordinary achievement....
From the day a company is launched till the day it decides to close down, marketing remains one of the essential elements fueling any business’s engines. A company that doesn’t have an effective marketing strategy is bound to fail. Companies are now setting more...
Different businesses have different marketing objectives. Established businesses market to retain customers, newer companies might want to increase their visibility, some want to boost sales while others want to spread awareness. Nonprofit organizations usually fall...
