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Financial Planning: Questions For Starting Your Business
How much money does it take to start a business? Are specific business cheaper than others? Will you need investors? Starting a business is a complicated endeavor. But asking the right questions can simplify the process. Financial planning for your business will make...
Tech Trends in the New Decade That Will Change the Way Business is Done
The march of tech is always a changing business, and the technology trends to watch in 2020 are just one indicator of that. It wasn’t that long ago that we did most of our shopping in person. Now, smartphones have made it possible for a retail app developer to create...
Neuromarketing Strategies: Methods and Uses
How can a business benefit from psychology? Neuromarketing strategies require substantial data sets and multiple costly tools. Companies interested in utilizing neuromarketing almost always outsource. So, a company should understand exactly which strategies it wants...
Social Media Engagement: 7 Steps to Better Media
Everyone knows social media is one of the best ways to communicate in the modern world. Social media engagement allows businesses to reach a previously unrealistic number of consumers. But in a situation rife with opportunity, it can be hard to know how to engage the...
E-commerce: Running your store with WordPress
E-commerce is rapidly becoming the new normal in consumer markets. E-commerce stores are essentially any website that you go to buy goods entirely online. Amazon, for example, is the largest e-commerce store in the world. This business model is quickly becoming the...
Company Spotlight #3: Tucson Girls Chorus and TRAK
Kallen Media has always had aspirations to give back to the community we do business within. Early on, Kallen Media focused on finding nonprofit organizations with roots in the Tempe community. Nonprofit marketing is one of Kallen Media's specialties. In 2020 we've...
Building a Comedic Brand: Humor in Marketing
No-one wants to be humorless, and neither should a business! In the ever-growing landscape of the industry, can build a comedic brand, can help a company stand out? From brand outreach to internal communication, engaging content can improve every facet of a business's...
Free Google Ads Credits to Support Small Businesses
Sundar Pichai, CEO of Google, released information on their plans to respond to the ever-growing COVID crisis. This $800+ million plan targets health and government organizations, frontline pandemic workers, and SMBs (small businesses). Most important for...
7 New Adobe Product Integrations from Summit 2020
Adobe held its annual Summit online this year for free. The Summit is composed of experts in various Adobe integrations products and services. One of the most exciting parts of these summits is the new project unveilings. This year was no different, with seven new...
Optimizing Your Company for the Digital World
Easy and affordable website service for your digital business Coding your website can cost thousands of dollars to be done correctly. This means to have everything visibly appealing while working solidly on the backend. Kallen Media wants to help you avoid...
5 Tips from a Digital Marketer to Working from Home
Advice From a Digital Marketer Working From Home Working from home is something that is becoming more popular among businesses. Currently, we are amid the coronavirus, which has made more people around the world start working from home. While this may seem...
WordPress Website Design for Your Business and Personal Profile
Wordpress initially launched in the year 2003. Since then, it has completely revolutionized the way businesses had an online presence. We have fast websites now - more rapid than our mind’s ability to decide what we want to see later. The Introduction of WordPress...
ITRA 2020 Annual Conference Review
International Technology Rentals Overview The International Technology Rental Association is the first client that I have ever had the pleasure of doing digital marketing. My experience started by writing blog posts and managing social media. Fast forward five...
WordCamp Phoenix 2020 Review
Kallen Media’s First WordCamp At the start of February, I was lucky enough to attend the WordCamp Phoenix 2020 event. WordCamps are WordPress events that bring together the community to share advice and tips. These events have been going on for over ten years...
Small Business Websites: How to Develop a Site for Any Business
What strikes your mind when you feel like buying a product or service? What do you do? Where do you go next? The answer for most of us is going to be to search online! A business website surely rings a bell, as that will be your destination. If that's what you do,...
Social media marketing tips for financial services | Smart Insights
Financial services and their yield are always under a grey area – since they require the audience to consider investing a considerable chunk of their monetary possessions. Most of the time, we, as the audience, witness these financial firms advertising for services...
Start your Ecommerce Business in 3 Quick Steps – Arizona Edition
Gone are the days when people would linger around shops and stores. People no longer spend hours looking for their favorite turquoise hoodie or their plum lip color in physical stores. That’s because businesses are growing, and so are the customers’ expectations - so...
6 Steps To Creating Conversions Through Social Media
No matter the company, everyone's goal is to have a stunning image online. Businesses want potential clients to see their digital presence and compel customers to spend money. Creating conversions through social media is key to any successful campaign. In many...
Pay Per Click Advertising Through Social Media Channels
As a small business, it is tough competing against multi-million dollar companies. What does your potential client find when they search for your product or service? Does there seem to be an endless stream of options to choose from EXCEPT for your company? Large...
2020 Beginner’s Guide To Google Ads Pay Per Click Strategy
Within the digital world, there are tons of different outlets to spend your marketing budget. Pay per click campaigns through search engines should be at the top of your list of investments. These advertisements allow your company to stand out above the organic...
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