Non-profit organizations are often strapped for cash and have limited marketing budget, if any. Here are some strategies non-profits can implement to cut through the noise and showcase their cause: 1. Video Marketing Not only are videos more shareable (up to 83%) than...
In the world of online marketing, a marketing professional needs to be on top of a lot of moving parts to do their job. Consequently, digital marketing pros will find creative ways to manage their workload. This blog is all about how marketing agencies tackle problems...
These days, everything is about branding. Whether you’re an individual or a corporation, your brand is how you interact with your audience. In the business world, your branding’s effectiveness determines how your perception and your success. That’s why...
Over the past year, we have seen a complete 180 in how companies utilize digital marketing. No matter if you are a mom-and-pop shop or a fortune 500, the Coronavirus has made some lasting impact on your business. For many, this meant closing their in-person offerings....
A good advertising plan can make or break a business. And these plans are even harder to make if you’re in a low margin industry. Nonprofits are one type of business where advertising is challenging but essential work. But nonprofits’ unique bearings...
Video making is a storytelling medium that has a dramatic ability to connect artists and audiences. A well-made video can create almost supernatural levels of understanding and engagement. Kallen Media is proud to work with companies who see video as a powerful force...
Digital marketing is continually changing its practices to ensure it keeps up with changing trends in media. These online-focused agencies employ various tactics to ensure clients’ websites receive the traffic they need to grow. Today we will give you an...
When starting a company, branding is essential. Equally important is making sure your brand conveys the right message. I consulted with Laureen Burd from LadyBurd Designs for her expertise on what you need to know when branding your business. According to Laureen,...
Nonprofits how would you like to receive $10,000 a month for free Google advertising? In this case, it is not too good to be true. Currently, thousands of Nonprofits have benefited from Google Ad Grants. Below will review topics recently discussed during a Google Ads...
