Blog
Google AdWords Activism: How We Can Help
For-profit activism in the private sector is rare and often more about optics than anything else. That's one of the many reasons its important to support real heroes who do work to help our communities. One easy way marketing companies can show our support is by...
Facebook Ad Boycott: Stand Up To Hate Speech
In the final fiscal quarter of 2018, Facebook ad revenue was over sixteen billion dollars. But did they earn this money ethically? Despite years of activist pleas, Facebook has done little to address racism and other issues on its platform. In 2019 Facebook said that...
ITRA Company Spotlight: An A.V. and I.T. Community
The technology we need to do business is changing faster than ever. And having the wrong tech, or not enough of the right stuff can spell disaster. Because of the overhead of tech, investing yourself can be costly and hard to scale. Today we're going to talk about a...
Viral Marketing Campaigns: How to Plan for Success
Viral marketing is quickly becoming the industry standard for new products. The peer to peer promotion of viral campaigns is unmatched. But you can’t just produce random content and hope for a win. Viral marketing campaigns should be planned out like any other...
Sales Tactics: Four Strategies to Minimize Risk
Choosing a sales strategy is a balance of adding risk for potential rewards. Often this area is where a company will choose to take risks to make extra profits. However, the risk isn’t always worth it. What if you want to select sales tactics that you know will work?...
limited end-user communication: how to bridge the gap
Do you want to feel like the work you do matters? Most people crave a job that they feel pride in doing. At work, people often enjoy interacting face to face with customers who use their products regularly. These meetings are called end-user interactions. They occur...
Financial Planning: Questions For Starting Your Business
How much money does it take to start a business? Are specific business cheaper than others? Will you need investors? Starting a business is a complicated endeavor. But asking the right questions can simplify the process. Financial planning for your business will make...
Technology Trends in 2020: how business is changing
The march of tech is always a changing business, and the technology trends to watch in 2020 are just one indicator of that. It wasn’t that long ago that we did most of our shopping in person. Now, smartphones have made it possible for a retail app developer to create...
Neuromarketing Strategies: Methods and Uses
How can a business benefit from psychology? Neuromarketing strategies require substantial data sets and multiple costly tools. Companies interested in utilizing neuromarketing almost always outsource. So, a company should understand which strategies it wants to use....
Social Media Engagement: 7 Steps to Better Media
Everyone knows social media is one of the best ways to communicate in the modern world. Social media engagement allows businesses to reach a previously unrealistic number of consumers. But in a situation rife with opportunity, it can be hard to know how to engage the...
E-commerce: Running your store with WordPress
E-commerce is rapidly becoming the new normal in consumer markets. E-commerce stores are essentially any website that you go to buy goods entirely online. Amazon, for example, is the largest e-commerce store in the world. This business model is quickly becoming the...
Company Spotlight #3: Tucson Girls Chorus and TRAK
Kallen Media has always had aspirations to give back to the community we do business within. Early on, Kallen Media focused on finding nonprofit organizations with roots in the Tempe community. Nonprofit marketing is one of Kallen Media's specialties. In 2020 we've...
Building a Comedic Brand: Humor in Marketing
No-one wants to be humorless, and neither should a business! In the ever-growing landscape of the industry, can build a comedic brand, can help a company stand out? From brand outreach to internal communication, engaging content can improve every facet of a business's...
Free Google Ads Credits to Support Small Businesses
Sundar Pichai, CEO of Google, released information on their plans to respond to the ever-growing COVID crisis. This $800+ million plan targets health and government organizations, frontline pandemic workers, and SMBs (small businesses). Most valued for entrepreneurs...
7 New Adobe Product Integrations from Summit 2020
Adobe held its annual Summit online this year for free. The Summit is composed of experts in various Adobe integrations products and services. One of the most exciting parts of these summits is the new project unveilings. This year Adobe announced seven new...
Optimizing Your Company for the Digital World
Easy and affordable website service for your digital business Coding your website can cost thousands of dollars to be done correctly. This means to have everything visibly appealing while working solidly on the backend. Kallen Media wants to help you avoid...
5 Tips from a Digital Marketer to Working from Home
Advice From a Digital Marketer Working From Home Working from home is something that is becoming more popular among businesses. Currently, we are amid the coronavirus, which has made more people around the world start working from home. While this may seem...
WordPress Website Design: Your Business Your Way
Wordpress initially launched in the year 2003. Since then, it has completely revolutionized the way businesses had an online presence. We have fast websites now - more rapid than our mind’s ability to decide what we want to see later. The Introduction of WordPress...
ITRA 2020 Annual Conference Review
International Technology Rentals Overview The International Technology Rental Association is the first client that I have ever had the pleasure of doing digital marketing. My experience started by writing blog posts and managing social media. Fast forward five...
WordCamp Phoenix 2020 Review
Kallen Media’s First WordCamp At the start of February, I was lucky enough to attend the WordCamp Phoenix 2020 event. WordCamps are WordPress events that bring together the community to share advice and tips. These events have been going on for over ten years...
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