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How to Start a Business: a Guide for You
Have you ever had an idea and thought: "I swear someone would pay me for this!" Well, you might be right, but there are some critical steps to take before your idea is a real business. Some people think of incorporating themselves as an impossible task. But making a...
Top Three Challenges of SEO Link Building for Small Business
Backlinks are a crucial factor for organic ranking. Yet, building backlinks is a tedious and challenging task for many young marketers. Nowadays, Google still relies heavily on backlinks to calculate authorities and display websites with the most high-quality links on...
Social Media Platform Content Marketing : 7 Strategies
Getting your content noticed online can feel like an impossible task. But as long as you know where to put your information, you can successfully market through content. By far, one of the easiest and best places for content marketing is social media. Social media...
Google Ads Strategies for Real Estate: a Guide
It used to be that if someone wanted to gain more exposure through advertising, they would have to place an ad in a newspaper, magazine, or even purchase airtime on the radio. With technology improving over time, people have been looking to prepare for the future....
Company Spotlight #4: Operation Blankets of Love
Welcome to Kallen Media's next company spotlight! Since 2008, Operation Blankets of Love (OBOL) has been working to better the health of homeless animals to give them a better chance of survival. OBOL's ultimate goal is to eliminate animal homelessness...
Design For Color Blindness
Design for color blindness is essential. There are around 300 million people worldwide who are color blind. Therefore, a good chance of more than one person who views your site will have this impairment. Furthermore, the design of your website will determine if you...
Creating Blog Engagement: Connecting To Your Users
By now, everyone knows how essential blogs can be to SEO practices. But some people struggle to get their users to interact with their content. A professional blog will foster an active connection with a user. But this process isn't easy. Creating blog engagement is a...
Kallen Media Charity Work: 26 Charities We’ve Helped
HerKallen media enjoys when our work is helpful to the community. So offering our SEO and other marketing skills pro-bono is a natural fit for us. And that's why we love services like Catcafire, which help connect us to people who need some help with online marketing....
Pros and Cons of Web Design: Should You Outsource?
A simple search will provide hundreds of web design tutorials. And a few hours on YouTube can even give you some essential web design tips for free! So is it vital to outsource your web development? Why do companies pay so much money for professional web design? And...
Nonprofit Advertising: Your Message On Your Budget
Marketing for a nonprofit might feel like just another thing you're adding to your already full plate. And some nonprofits choose not to develop a marketing strategy because they feel like its more effort than results. But Kallen Media has seen just how much a...
Digital Marketing Jobs: The Right Fit For You
Digital marketing is a fast-growing industry. So its no wonder a lot of marketing professionals are looking to break into the field. But what exactly is digital marketing, and what kind of work will you be doing? So today, Kallen media is going to tell you about some...
WordPress 5.5 | What to Expect From The Update
A lot of people rely on WordPress to keep their businesses running smoothly. And now we're only two short weeks away from a massive WordPress update! So it might be useful to know what's coming. WordPress 5.5 is going to have some significant changes to the platform....
Build Trust Through Content Marketing
Content marketing can feel like a numbers game. There is a need for businesses to continually output content. This can make it hard for a business to tell when it is doing well. So how does a company build a reputation as the right content provider? The short answer...
Automated Blogging Topics: Work Smarter
Are you tired of writing endless blogs without being sure of how they will help your SEO goals? Choosing blogging topics can sometimes feel impossible. And the demand for blogs is higher than ever. This struggle can make SEO writer's job daunting. But what if you...
Responsive Web Design: Designing For Change
The days where your blackberry took fifteen minutes to load a website are gone. Today users expect their phones to connect to a polished, professional website. Statista reported around 50 percent of browsing is done on mobile devices. So how does a business make sure...
Hartford Technology Company Spotlight: Events Done Right
The technology rental business is fast-paced and changes every day. Hartford Technologies is a qualified team of dedicated professionals. And they are here to help with your tech needs! Today we are going to talk about Hartford Technology rentals and how customer...
Google AdWords Activism: How We Can Help
For-profit activism in the private sector is rare and often more about optics than anything else. That's one of the many reasons its important to support real heroes who do work to help our communities. One easy way marketing companies can show our support is by...
Facebook Ad Boycott: Stand Up To Hate Speech
In the final fiscal quarter of 2018, Facebook ad revenue was over sixteen billion dollars. But did they earn this money ethically? Despite years of activist pleas, Facebook has done little to address racism and other issues on its platform. In 2019 Facebook said that...
ITRA Company Spotlight: An A.V. and I.T. Community
The technology we need to do business is changing faster than ever. And having the wrong tech, or not enough of the right stuff can spell disaster. Because of the overhead of tech, investing yourself can be costly and hard to scale. Today we're going to talk about a...
Viral Marketing Campaigns: How to Plan for Success
Viral marketing is quickly becoming the industry standard for new products. The peer to peer promotion of viral campaigns is unmatched. But you can’t just produce random content and hope for a win. Viral marketing campaigns should be planned out like any other...
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