More than a quarter of users worldwide will abandon a web page if it takes longer than three measly seconds to load. As a business owner, you will naturally want to encourage your website visitors to stay on your web pages for longer, so they join your sales funnel...
Everyone knows how much good graphic design can improve the user experience. Well-made graphics will make your message clear, engage an audience, and can even convey a sense of universal branding. That value is why today we will give you some tips on how to do graphic...
Kallen Media often finds companies we want to support in any way we can. And as a marketing firm, this usually means we want to step in and help promote their work. Here at the Kallen media blog, we have talked a lot about some of our nonprofit partners. But today, we...
Millions of new businesses are created every year, but only a small percentage will achieve sustained success. While the internet has made it easier than ever to develop a new company, it has made the market significantly more competitive. You’re not alone if...
Running nonprofits is hard, and without the proper visibility, it can feel like an uphill battle. But the appropriate support and team can help anyone thrive in the nonprofit space. Kallen Media is proud to do work that supports a wide range of charitable...
Messaging is changing the way people communicate with each other. Instead of wasting energy and money on an hour-long telephone call, information can be delivered within seconds via a simple text message. It’s the most used form of communication because...
When it comes to designing business and personal websites, responsive design has always been the key format. However, now with growing technology and the importance of smartphones in our lives, mobile optimization is a new and preferred strategy. Can Mobile...
As marketers, we’ve been focusing on millennials for more than a decade and often forget the new generation who now buy from brands. Yes, that’s right, we’re talking about the technology-driven Gen Z. Learn how to tailor your marketing strategy for...
In the world of online businesses, your position in search results directly impacts your business. For e-commerce, these rankings are like physical locations for brick and mortar stores. If you are the first result, you get traffic that your competitors will never...
