As marketers, we’ve been focusing on millennials for more than a decade and often forget the new generation who now buy from brands. Yes, that’s right, we’re talking about the technology-driven Gen Z. Learn how to tailor your marketing strategy for gen Z audiences?
To many, millennials and Gen Z seem similar. But there are tons of behavioral differences between them when it comes to consuming media and purchasing products. Here’s how you can tailor your marketing strategy for Gen Z audiences:
Understand Generation Z
Before diving into strategies, it’s essential to understand who Gen Z is. This group includes anyone born between 1995 and 2012, making up 32% of the world’s population. They are all online, active on social media, and have a great understanding of how technology works. According to research, Gen Z has a shorter attention span than millennials. This means when designing a marketing strategy, effectiveness and timeliness are critical.
Create Engaging Content
Gen Z’s aren’t passive consumers; they are active and take time to make informed decisions when purchasing a product. They’re always on the lookout for new innovative products and ideas that can make their life simpler. The content you create should be customized and have a personal touch. Try to get them involved so they can experience your products rather than see them online.
Be Direct
When it comes to Gen Z, it’s important to avoid beating around the bush. Your content should be upfront and direct.
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Include More VideosÂ
According to a Google survey, Gen Z turns to YouTube for entertainment. This is why it’s essential to focus on video content. The kind of content you create should appeal to your target audience. For example, Red Bull has millions of subscribers on YouTube. The content they create isn’t only advertisements about the products but also playlists and Vlogs that the audience can associate the drink with. Their playlist includes songs that Gen Z would listen to while enjoying a can of Redbull.
Before creating any videos, find out how Gen Z can enjoy your product and then use this as the basis.
Get Influencers OnboardÂ
Gen Z follows several influencers, from fashion, makeup, food, lifestyle, and even gadgets. They appreciate the idea of honest reviews; this is why marketing your products via an influencer will be more effective than a TV commercial. Influencers will talk about the pros and cons of each product, helping their followers make an informed decision.
Attention To PrivacyÂ
Privacy is key for Gen Z, and they’re usually hesitant when asked to share their details online. Make sure that you’re completely transparent with your consumers and highlight your commitment to privacy.
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