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Upcoming events in Phoenix

As we approach fall and much cooler weather, many outdoor events pop up across the valley. Regardless of what genre of music you like, something is happening to everyone. We breathe Phoenix music and couldn’t be more excited about the potential fall lineups! So today, we wanted to give you a rundown on some upcoming events in Phoenix. We cover everything from small events to multiday festivals, which have only recently released details about the festivities.

Block Parties

Throughout the fall, three different block parties occur in Phoenix and Tempe. In just a couple of weeks, Downtown Tempe will host two block parties on the same weekend.

Jauz, a prominent bass house artist, will bring his Bite This! Block Party to Mill Ave on September 24th. This block party will be bumping bass house late into the night, featuring a lineup of Jauz, Habstrakt, Moore Kismet, BRODY, and Seppi. Bite This! is a record label founded by Jauz that he describes as “A group of creative people, doing and making what they want to, how they want to, with absolutely zero fucks given. Pushing boundaries, making magic happen, discovering new horizons, and creating truly unique, fresh music and art on all platforms”.

Phoenix shows

Phoenix shows

Founded to release music how he chooses, many other artists are opting to start their label for the same reason. The following day, September 25th, tech house superstar John Summit is hosting his record label Off the Grid Recs for another block party. The lineup features John Summit, Deeper Purpose, and Ducati, all tech house artists, with releases on Off the Grid Recs. Off the Grid is a new record label founded by John Summit aimed at lifting the smaller house and techno artists into the spotlight through strategic online branding if you want to learn more about music marketing and how record labels work.

Renaissance Square in Downtown Phoenix is hosting a two-day Halloween-themed block party. The Body Language Halloween Weekender takes place October 28th & 29th courtesy of Relentless Beats, Chico Malo, and Wren & Wolf. Following up on Cinco in the City block parties, expect gourmet eats.

Music Festivals

Next week, September 23rd, the first-ever Hearts on Fire Music Festival is at the Phoenix Raceway. A single-day punk rock/emo festival featuring The All American Rejects, Boys Like Girls, Mayday Parade, Cray, Set it Off, and Young Misery. This new festival is a collaboration between Relentless Beats and Psycho Steve Presents, two big promoting companies out of Phoenix. Relive your emo phase and scream the words to all your favorite punk rock songs from the early 2000s. 

We’re just a little under a month away from the 5th inaugural Goldrush Music Festival, which has a theme of Neon Dreams this year and will be taking place at the Phoenix Raceway for the first year ever. The show will be huge, Featuring three days of non-stop dance music on five different stages with a wide range of artists! This festival is always a good time and transports you to the wild west. This year’s headliners include AC Slater, Excision, Chris Lake, Kaskade, Rezz, and many more. Goldrush has a DJ competition every year where you can open the festival’s main stage! If you are a producer or want to learn more about producing, read our blog post. To check out the full lineup or purchase tickets, you can visit https://goldrushfestaz.com. but there are even bigger upcoming events in Phoenix!

Zona and Decadence

The first-ever Zona Music Festival is heading to Downtown Phoenix on December 3rd & 4th. This one is for all the indie and alternative lovers with headliners Beach House, Portugal. The Man and Bleachers. We did a complete write-up of this festival on our blog; you can check it out here.

Decadence Arizona returns with a new home at the Phoenix Raceway on December 30th & 31st. Ring in the new year with the biggest party in Arizona, as this festival’s lineup is stacked. So far, Fisher, Louis The Child, Porter Robinson, Zeds Dead, and others have all signed on to the lineup. As we get closer to the event, you can expect to learn more about its lineup.

Tucson Events and Shows

World-renowned producer and DJ Bonobo are heading to Rialto Theater on October 12th. After releasing his 7th studio album, “Fragments,” Bonobo is headlining a live tour that is a must-see! A month later, Downtown Tucson is hosting the Dusk Music and Arts Festival at Jacome Plaza. Dusk has always focused on the local arts scene in Tucson and always incorporates local artists into the multiday festival. Griz, Young The Giant, and Alison Wonderland are headlining this year’s festival. This multi-genre music festival is fun for all ages. Check out our other blogs for recaps of these upcoming events in Phoenix!

What Does a Web Designer do?

The world of web development is complicated and can be confusing for untrained people. There are lots of different builders and hosting platforms. And once you have made all those decisions, you need a plan for long-term maintenance. These factors become even more incoherent when you try to figure out how to tailor your site toward your customer base. But every day, professionals design sites for companies that draw users in and convince them to buy products. So what does a web designer do?

The short answer is web developers connect users to companies who want to use the internet like a store. These programmers are the people who work to make sure you have something to do with that wifi! Today we will give you a top-to-bottom outline of a web design work and how they make beautiful landing pages! We cover the basics like front and back-end builders, hosting, link building, and so much more! Let’s start by discussing designers’ main web development tools and builders!

 

Front End vs. Back End

 

The easiest way to understand these two camps is to distinguish what users see. The client-side is things a user will notice or be able to click. Includes graphics, the buttons, and anything else that comes up when you click the link. But what does a web designer do for these different jobs? Client-side developments come from front-end builders training in fields like graphic design. Conversely, back-end builders are more robust in areas like coding and have experience with programming for connectivity-based languages.

Back-end development is unique because while people don’t see it, the effects are often more impactful. Programmers in this field use Languages like Java, C#, and python to connect various landing pages and elements. After they have the bare bones of a site, these teams begin optimizing and refining your website to ensure it’s fast and easy to use. The catch is making sure new optimizations don’t harm your user experience. Back-end coders spend a lot of time reducing load times and optimizing user functions.

 

Hosting

 

A host server houses the data which makes up your website. Host platforms can be hugely influential to how your site runs. Popular choices include Amazon, Hostinger, and Bluehost; Bluehost works great for new WordPress development, but Amazon is the best value overall. These aren’t the only services in the game, though! hundreds of smaller companies host websites. It’s also possible to host for yourself, but the costs of servers are expensive, and these days cloud-based hosting is standard.

Hosts are also responsible for the maintenance and security of these servers. This upkeep includes protection from physical threats like water damage or other corrupting forces and data maintenance like firewall upkeep. All this work ensures you can reach your secure website anywhere in the world! But now, you need to link all that data with landing pages!

 

Link Building

 

Now that you know how to make landing pages and where they live, we need to talk about links. Any time you go to a new part of a website, a link takes you there. These are essentially the only way people can find your pages, so web designers spend lots of time ensuring they are all connected. We call this process link building. A good web designer’s work will feel like a roller coaster with marked progression through a clear linear path. These websites connect with pages that lead to clearly defined destinations. But they don’t all have to be your site!

There are thousands of other websites, so link building can also take place externally! You can do this by providing a utility other designers can’t afford or don’t want to make, like a calculator or other open source tools. Or you could even do collaborative work that lives on both sites. But how are links prioritized?

 

Keywords and SEO

 

Search engines are the most common way people find sites, and optimization is an easy way to get their attention. Services like Google are open about ranking sites, so following these steps can help give your site exposure. In Web Design, we call this SEO, and it’s an ongoing process. SEO can only optimize around specific goals, and that’s where keywords come in.

Keywords are the direct search you want to rank. They can be short phrases or whole sentences, which will dramatically influence your optimization tools. These tags can also help you target people in particular areas. Using location tagging, web designers can make your website more appealing and familiar wherever you do business. After you have your target keywords, use the optimization practices we discussed to outshine other websites.

 

What Does a Web Designer Do?

 

That’s Everything you need to have a firm grasp on web design. We covered the basics by describing the different types of devs and the maintenance and storage hosts. Next, we moved on to link building, where we talked more about landing pages and how to make a website that does the work for you. Lastly, we discussed how users find content and what you can do to be the most attractive site on the internet! So what does a web designer do? We make your site! Learn more by contacting Kallen Media for our web designing services today.

How to use Google Ads

Google is the dominant name in search engines, eclipsing its competitors’ daily active users. With new developments in its software, customers can stay in the search engine, and most searchers don’t end up on your website. These factors create an environment where without some help, it can be hard to stand out and even harder to make connections. Fortunately, Google offers PPC services that help businesses get past these hurtles! Settle in while we teach you how to use Google Ads!

The short answer is it depends. All PPC has a chance to help your business, but you need to know what you’re doing. Today we will give you everything you need to ensure you can thrive in this new world! First, we’ll talk about pay-per-click ads in general and then about best practices for Google Ads. Next, we will run down the helpful analytic tools the service has. Lastly, we will tell you how to design your ad! So let’s get started!

PPC

Pay-per-click advertising refers to any ad where the service charges by how many people successfully view your content. These ads are given prime position in relevant searches, and the majority of the time, if a person clicks a link, it’s a PPC ad. So even though it costs money, these ads give an incredible shot at producing active customers. Many different services like Instagram and others offer PPC tools, but by far, the largest and most effective are the ones linked directly to Google.

Google Ads do two crucial things we’ve touched on so far. The ads are given prime relevance in search results; secondly, they are highly targetable. So When you use the platform, you have complete control over the keywords you ping for and even the ability to target users by demographic. When used correctly, Google Ads will ensure that someone looking for a business in your field sees your company first! But it would help if you had goals and more information before you get started.

Plan of Action

All good projects involve a structure that allows for changes and targets the essential factors in the system it intends to operate. A plan of action and sets of goals are crucial to getting the most out of your google ads. Without one, you will be flailing in the wind trying to reach people who might not even need or want your services. Or even worse, you could be forced to pay money when you’re not getting any business. A proper plan will avoid all of these pitfalls. But exactly how do these plans look?

Your number one goal with PPC ads is to reach relevant consumers, so step one needs to identify your target markets. After you know who you’re selling, research what ads work best on this demographic. Finally, after you finish those things, you should plan out a budget, There are billions of people who use Google, and unless you can afford to advertise to all of them, you’ll need to know how much you can spend. Now you have targets, tactics, and capital defined; your plan should go past preparation. But what information does Google give you?

Data Tracking

Google is renowned for its Data Analytics, and Google Ads gives you a full suite of tools. The most important things are your total views, Pass-through, and bounce rates. Pass through refers to the people who click your link, and a bounce rate refers to people who click but don’t take action. All these things combined can tell you how many people see your ads and how likely they are to learn about your company or make a purchase.

When you combine these analytics with your original plan, you can hone in on what your target audience responds to the most. And even retool some of your content to reflect the people making purchases accurately. So what is the best way to make the most effective ads? Iterative ad design is the best way to ensure you consistently and effectively promote content to your niche.

Are Google Ads Important?

So far in this blog, you have learned all the basics of PPC advertising. We covered what pay-per-click can do for you, how to plan your campaigns, and how to track and modify them. Next, we discussed data analytics and the tools Google shares with businesses. Lastly, we talked a little bit about how these things can come together to help improve your ad design over time. So now that you know how to use google ads, it’s time to get out there!

Advertising, in general, can be a difficult task for businesses. Sometimes it is hard to know where to start. Are you nervous that you won’t nail your setup or maintenance for Google Ads? Kallen Media offers affordable services for establishing, maintaining, and tracking PPC ads. Learn more on our services page!

How to Release Music: Albums and More

Are you a new musician or a veteran looking to get back? It can feel impossible to get in touch with potential fans while competing with corporate marketing goliaths. But releasing music to public platforms is an essential part of growing your fan base, and pretty soon, you’re going to need to drop a track! Kallen Media has been lucky to work intimately with musicians, labels, and producers to help promote people’s art. So today, we’re explaining how to release music.

When we’re working with an artist, we like to break the process down into manageable steps. For a music release, we’re going first to set goals, identify and build audiences, and finally release the music! This blog will break down that entire process and teach you from the ground up how you can promote your music. We cover the beginning stages of planning, Different marketing channels you can use, and much more. But let’s start with deciding what your targets are.

Set goals

Concrete objectives make marketing so much easier, and this is true with music promotion as well. When planning a release, you first need goals; do you want to release an E.P. or a whole album? Will there be concerts? After you know those goals, you must identify your release budget. At this stage, you will have a solid foundation and understand what you are promoting and how much you can spend on advertising. The last step to a finalized plan is knowing what channels you can use to advertise. This final step is the most diverse stage of planning because you have an incredible number of options. Everyone loves music, so musicians have access to more marketing channels than most.

know your audience

After planning, you should at least know a basic description of the people you want to reach! But now you need to know if the plan you made is going to work. The easiest way to make sure your project is solid is by collecting data from the beginning. Tracking data is a massive part of the music industry, and even if you’re an independent artist, you’ll still need to follow as much information as possible! Fortunately, in the modern era, even the most minor content creators can get incredible access to information about your product and its fans! Apps like Spotify and sound cloud will give you information that, in the past, you would have to hire entire marketing teams to get! But once you know your plan is solid and tracking is in place, how do you drum up interest amongst your fanbase?

Our answer to that question is dropping singles! A single release is a time-honored way to start letting people know that they should keep an eye out for the album. There are a lot of different opinions on which songs you should use in a single, though. Some people think you should hold back some of the best for the album, while others insist on coming out with a splash and using their most engaging song. No matter what you use when you release, a single tracking becomes essential. Single releases are your first opportunity to get a concrete idea of the reception of all your hard work! And after that, you’ll finally be ready to release the whole thing.

Release your music!

Now that it’s time to release, you need to return to your plans and identify your platforms. Specific streaming services bring different advantages; blowing up on Spotify can lead to radio play, while sound cloud might expose you to a smaller but more dedicated audience. There are also platforms like Bandcamp that encourage fans to support artists without a go-between! a good rule is to try and get on as many platforms as possible!

So at this stage in the game, we have a plan for release, data validating that plan, a home for your music, and fans waiting for the date! But what if you want to ensure that your most dedicated fans review it and listen to it the second the album drops? Lately, some artists have started hosting pre-save campaigns. At a base level, these are like preordering music. Before your official release, you give people the chance to save the album, so the second it goes public, they are notified and get to listen right away. This preparation can skyrocket your content because algorithms will see it growing incredibly fast.

how to release music

Dropping an album can be stressful, but once you know how it gets easier. All it takes is some planning and preparation, then the consistent effort of listening to your fans and what they want. We also covered helpful tips like pre-releasing and singles to help drive critical early listeners to your songs. Finally, we discussed the various platforms and why you should consider which ones you’ll be using. You know how to release music at this point in the blog, so what’s stopping you?

If you’re new in the music industry and are starting to lose a grip on marketing, you don’t need an expensive corporate team to help you. Contact Kallen Media and get a quote for our musician marketing services.

Digitization and Web Designing Services

Exclusive Digitization and Web Designing Services

XXL

Digitalization has taken the world by storm. Because of this development where you can find everything with just one click, businesses need to be accessible. Websites have become essential to growing your business because most purchases are online, and the trends emphasize the value of having a website. That’s why Kallen Media’s digital marketing agency has developed strategic ideas of providing cost-effective Digitization and Web Designing Services. We are a top web development company providing services in the USA because we partner with well-known web designers and developers.

Our services include:

  • Templates
  • eCommerce websites
  • Tailor-made sites

We are a team of web designers who focus on inspiring web designs with soothing color, visuals, and high-quality layouts. Kallen Media’s web design consultants create responsive, SEO-friendly, and eye-catching web designs to capture more visitors. You can rely on us for a website design because we have a crew of experienced designers and innovators in our business. Moreover, we offer our clients a medium to express their brand via templated sites that we have data to back up!

Why Should You Choose Us?

Creativity can be challenging, but it’s our overall approach. We make practical efforts to put our clients’ ideas as our utmost priority and convey precise outcomes by conjoining creativity and technology. Our team knows that a website is the first interaction audience has with your brand or business. And our use of verified open-source platforms helps set you up for success! Our expert web designers strive to engage potential audiences towards your product or service.

What Will You do With Our Web Designing Platform?

Strong Online Branding:

 Add a unique logo or signature to your online branding with our visual web designs promising a unique and quick navigation layout.

Best Branding Solution:

With our tailor-made, unique, industry-specific designs, you can create a slot for your brand and make a quick connection with your target niche. This will eventually help you grow your online business.

Credible Look:

We will offer you some of the most perfected web designs with great visuals. Besides graphics, you will get professional features and an effortless browsing structure.

SEO-Friendly Coding:

We create the codes that deliver the best performance and allow your website to rank higher on search engine pages.

Personal Identity Approach:

We make custom web designs, layouts, and attractive templates to gain customers because these strategies will help businesses mature.

Kallen Media’s e-Commerce Web Designing Service:

Many manufacturers with various products need the best way to engage users. A complete eCommerce website can be the basis of your online business. And we will help develop your eCommerce portal, apps, and web designing to sell your products. ECommerce websites have transformed the way customers shop online and therefore changed the course of selling and marketing products. Our online shopping trends force businesses to find the most suitable eCommerce web development and design service for boosting sales and enhancing growth.

Our eCommerce web designing serves as a platform to present your products and services to customers. The services we provide undoubtedly get quick exposure because we need to meet customers’ demands. The eCommerce business has become the biggest market, and that is where the vital role of user-friendly eCommerce websites comes into play.

 Suppose you are a vast thriving corporation looking to develop a custom and well-branded eCommerce website. In that case, Kallen Media’s digital marketing and web designing agency are here to help you achieve the goal on a larger scale. We push the limits because we want to bring your ideas to life. Your project is run professionally from initial consulting implementation to development.

There is a wide choice of blogging templates out there that allow you to start a simple site that is entirely cost-effective. But only our eCommerce web designing service will help you flourish your business. We can help you engage more audiences as we have a team of professional developers.

What is Our Strategy for eCommerce Web Development?        

We work on a simple strategy:

  • Meeting and research
  • Build and design
  • Testing
  • SEO friendly
  • Launch

Besides these, Kallen Media’s web designing team also provides you with a glitch-free and smooth eCommerce website with clear navigations, a sleek structure with qualified prospects that land on your website, and a search engine for crawling. The most prevailing thing to check in an online environment is a company’s experience. Therefore, your whole business depends on website performance. We are one of the top-notch website development companies because we have website designing and development expertise.

So, if you need a glitch-free website and want to present your product uniquely, then check out our Digitization and Web Designing Services. We are here to help out.

Top-Notch SMM Services

Get Insights On Social Media Marketing Basics

Do you think that businesses have the potential to escalate and get the votes of confidence they require from social media networks? It has become an everyday norm to develop innovative strategies for social media marketing. You can create your brand recognition across social media and build evocative contacts. All you need is some top-notch SMM services.

Digital advertising

 

In today’s internet-driven world, the primary source of current news and information is social media channels. But that’s not where it all finishes; the presence of social media has become an essential aspect in digital marketing and search rankings.

The current statistics reveal that worldwide 4.57 billion people are online. With hundreds of millions of new social media users included in 2020. Additionally, social media users spend two hours multi-interacting across at least eight social media websites.

Social media isn’t getting any smaller or going away. Therefore It is imperative to accomplish your goal demographics and build brand awareness. However, many social media marketers enter the digital and social media marketing field without acknowledging the basics. That is why Kellen Media’s marketing agency is here to help you in every step of your brand marketing so that you don’t make the same mistakes.

Our top-notch social media marketing specialists explain the basics, so you don’t have to worry. Have a further read and learn what precisely social media marketing is and how to market on social media from our specialists.

What Is Social Media Marketing?

Social media marketing is typically an online technique that uses diverse social media platforms. Our professionals will help you capture your customers’ attention; you can also select your ideal niche. Social media marketing for enterprises and small businesses is a compelling way to achieve your prospects right where you devote your time online and strengthen your brand engagement.

A vibrant, data-driven social media marketing service SMM can help you bring incredible results to your business and convert the customers into brand advocates. An advanced social media marketing approach also positively impacts your search engine optimization (SEO) and digital marketing endeavors. These strategies will eventually create a more successful leader and generating revenue streams for your business.

The Advantages of Using Social Media For Marketing.

Less Expansive and Easier

Most social media platforms are available for free. However, they recommend premium subscriptions. These applications are not always genuinely free, as staff time is needed to utilize them. They do not demand fees, travel expenditures, and the significant number of professionals to consume their time by conventional networking. Because social media is asynchronous, you do not require any specific time or place to do your social networking and respond to every person who connects with you. The nature of communication via social media is also distinct and less challenging for some. Many professionals find conventional networking socially uneasy; with technology expanding with remarkable modifications, social media marketing has come immensely easy and is an excellent alternative for the introverts among us.

Easy Global Reach

Social media permits even the smallest companies to engage in public and global markets by splitting the distance and time zone bonds. This split relates not only to networking but also to your thinking leadership and hiring familiarity. For instance, a company from New York can easily acquire clients from Massachusetts to Mumbai.

Create a Brand

Our social media marketing services also help create your brand as a vital part of your status and help you get a recognized profile within the goal markets. Our marketing specialists can help you hone your position, enhance your visibility, and make it easy to think about more referrals and simpler closes. If you’re looking for some top-notch SMM services, contact Kallen Media today.

Marketing for A Good Cause: Nonprofit Marketing

Marketing teams play an imperative role in revenue generation in an organization, yet the budget for marketing departments is often inadequate. This factor is true even more prevalently for non-profit marketing. If this sounds familiar, this blog can help.

We will first discuss what marketing can do for a non-profit organization, and then we’ll go into some of the strategies you can follow while designing your marketing plan.

Non-profit service volunteers collecting food and clothes

What Can Marketing Do for Your Organization?

For starters, marketing of any form gives an organization exposure, which comprises the foundation for revenue generation. However, strategically designing a marketing plan can give an organization a range of other benefits. Here are some ways marketing can promote growth in a non-profit organization.

1- Raising Awareness

Like any brand, a non-profit organization needs more people to be aware of its existence to grow. However, non-profit marketing goes beyond this; it raises awareness about the mission of the organization. This way, the marketing department in a non-profit organization can positively impact the organization rather than justifying its existence via indirect subsequent revenue generation.

2- Gaining Sympathizers

Most people who work for and contribute to non-profit organizations personally care about the cause. Raising awareness about the cause can help a non-profit organization to get more people to care about the cause. This will encourage growth for the organization in all aspects. More people will start contributing monetarily, more people will want to volunteer for projects and temporary positions, and more people will want to work permanently for the organization.

3- Helping the Cause

Non-profit organizations don’t invest in marketing aiming for world domination. A sincere non-profit organization dedicated all its resources to the cause. The primary aim is to serve the cause. Growth is just a means to an end, not an end in itself.

Marketing not only contributes to the growth of a non-profit organization but can also serve the cause directly. People might not contribute to your organization right away, but your marketing campaign will leave some impact on them, which will eventually benefit the cause one way or another.

Food and medical supplies in a non-profit service van

Designing a Nonprofit Marketing Plan

Marketing for a cause also makes people associate your brand with the cause. It acts as an anchor, especially for the people who got introduced to the cause through your marketing. These individuals will recall your organization every time they hear about the cause. The following steps discuss how you can construct an effective marketing plan for a non-profit organization.

1- Establish Clear Goals

Having a clear objective helps design every aspect of a marketing plan. A marketing plan can be focused on any of the goals mentioned in the previous section. Although a marketing plan focused on any of the goals mentioned above will positively impact the cause in all other aspects. Still, establishing a clear goal you can measure your performance against can help you further improve your plan.

You can, for example, aim for generating funds. The marketing plan, hence constructed, will surely raise awareness, but having the ability to measure the plan’s performance through the number of funds generated can allow you to improve the plan.

2- Mind your Target Audience

Different kinds of people are more likely to sympathize with different causes. For example, college students are less likely to sympathize with a cause for the benefit of war veterans and their families than members of a golf club. Marketing to the right audience is just as important a factor in determining the success of a campaign as its nature and design. In fact, the target audience must be considered while designing the plan itself.

3- Aim to Invoke Emotion

We help because we care. The will to help and contribute is not only triggered but also fueled by emotions. This makes evoking an emotional reaction a primary goal for a cause.

According to one study published in the Journal of Nonprofit & Public Sector Marketing, positive charity appeals (i.e., those that emphasize the positive impact of helping the cause) are more effective at inducing a positive image about the organization.

However, negative charity appeals (i.e., those that focus on the problems related to the cause) are more effective at eliciting donations and raising funds. Depending on your goal, carefully designing the plan to elicit positive or negative responses in the target audience can improve the plan’s effectiveness.

Designing a non-profit digital marketing plan

In the era of technology, even non-profit marketing is done through various digital marketing techniques. However, many digital marketing agencies cost a lot which is not the preferable option for charity organizations.

At Kallen Media, we provide non-profit digital marketing services for all kinds of non-profit organizations. Through our social media marketing services, WordPress website design services, and SEO services targeted at non-profit organizations, we allow non-profit organizations to market their cause at a discounted price.

Visit our website for more details, or reach out to us and see your charity collections raising!

Inbound Vs. Outbound Marketing

With the growing competition, it’s become challenging for businesses to stay ahead of the curve. Because of this, the feild of marketing is changing. Like everything else, marketing has gone digital, new methods such as digital marketing, content marketing are becoming popular. There are also two marketing terms that we often hearing more often – inbound marketing and outbound marketing. Although both these terms are quite different, they’re often confused by many people. Keep reading this blog to learn more about inbound Vs. outbound marketing.

What are Inbound and Outbound Marketing?

Inbound marketing helps users make a decision or solve an issue via helpful and relevant content. This type of marketing attracts potential customers through the use of keywords and converts them into permanent consumers by accompanying them throughout the buyer journey. However, outbound which is more fouced on quantity of advertisments.

Outbound marketing is a kind of intrusive marketing and involves all sorts of paid advertisements such as social ads, traditional advertisements, SEM, and other marketing methods. Unlike inbound marketing, outbound marketing aims to interact and engage with all sorts of potential clients whether or not they’re interested in the brand’s products and services.

What’s The Difference Between Inbound And Outbound Marketing?

Outbound marketing offers one-way communication

The biggest distinction is that outbound marketing is a one-way street. Whereas inbound marketing ensures two-way communication. This communication between the customers and the companies is crucial to assess if the marketing strategy is successful and allows the organization to see the customer’s response and reaction to the company’s marketing efforts.

a red neon sign spelling market

Inbound marketing makes the user come to the business

Because inbound marketing relies on interesting and appealing content that helps clients solve some common issues. The potential client looks for a solution to their problem and ends up on the business’s site through social media, referrals, search engines, and much more.

However, in the case of outbound marketing, the company itself reaches out to the clients through TV ads, radio, cold calls, print media, and other channels.

Inbound marketing helps generate strong relationships between the business and its customers

Inbound marketing involves the use of technology which helps the business learn more about its clients’ preferences and tastes. This helps them create relevant and informative content useful for the customers and helps form a good relationship between the two parties.

When it comes to outbound marketing, it’s often known as interruption marketing. This is because outbound marketing involves cold calling, which often causes an unpleasant interruption for the clients and can also lead to the potential customer losing any interest because of the intrusive approach.

Inbound marketing educates and entertains the customers

Because inbound marketing relies on blogs, infographics, and interesting videos it educates and entertains the potential customers. However, you can also intrest returning customers to invest more. On the contrary, outbound marketing rarely aims to educate or entertain the clients. Because outbound only introduces the product and its main features.

a group of people discussing marketing strategy

Outbound marketing doesn’t involve market segmentation

Market segmentation is crucial to ensure that the company’s marketing efforts are working for you. Identifying the target audience will help your business create content that’s relevant and engaging. As far as outbound marketing is concerned, it doesn’t take into account any target audience. This method has a high risk of failure and relies on sheer numbers.

Get In Touch WithKallen Media and AvailBlog Writing and Posting Services In AZ

To get the most out of your marketing budget, it’s best to hire a digital marketing agency. Partner up with a digital marketing agency to ensure your online presence is an asset. However make sure its a team who understands the diffrences between inbound Vs. outbound marketing.

Hire Kallen Media to ensure just that. Along with digital marketing, we hold expertise in SEO, web designing, content marketing, social media marketing, blog writing, non-profit services, and much more. We provide affordable and premium-quality services to small businesses that have a limited marketing budget.

Reach out to us today to know more about our wide assortment of digital marketing services.

Advantages of Professional Web Design

Having a professional web design isn’t just aesthetically pleasing! It has many other amazing benefits, which can help a business grow. Many organizations prefer to use cheap drag-and-drop website designs, but those designs don’t offer the same advantages as building a professional web design.

Read how you can get some amazing advantages through a professional design for your website.

Person creating a website design

1- Better SEO Ranking

In the continuously evolving world, it’s almost impossible to rank your website or page on Google without following proper SEO strategies. One of the ways to ensure that your website can rank better is through a professionally designed website.

Google often bases SEO rankings on user experience, where artificial intelligence bots mimic human behavior. If more people leave your website after finding it hard to use, Google will detect that behavior and automatically lower your website’s ranking. Visitors are more likely to stay on your site and visit it more often if it has an interactive, professional design, boosting your SEO ranking.

2- Boosts Revenue

Another huge benefit of having a professional web design is a major increase in revenue. An engaging, creative, and user-friendly website will attract more visitors and compel them to go through your services or products. These visitors can turn into potential permanent customers.

Having more customers will generate more sales and increase the annual revenue of your business. If you want to see a noticeable increase in sales, you should immediately invest in a professional web design.

3- Gives You an Advantage Over Your Competitors

With technology being incorporated into the business sector, around seventy-one percent of small businesses have a website. This percentage is a major upgrade from the records of 2018, where only fifty percent of small businesses had a website. Having so many competitors in the web world means that your website should have to stand out! But how can you do that?

Having a professional, crisp, and engaging web design would draw in more visitors to your website and help your business outshine among all the competitors. A website with modern web design trends and techniques, alongside strong content, can turn those one-time visitors into regular or potential customers. Better marketing techniques will give you a direct advantage over your competitors.

Coding a website design

4- Creates a Brand Recognition

Have you noticed people recognizing brands from a simple logo or color scheme? This recognition happens due to clever web designs. Through a creative web design, you will portray your products most appealing features. To put it simply, you can tell the story of your brand through a professionally-designed website.

The logo you put on your website, the colors, and the images you use will create your brand recognition. If you design your website through drag-and-drop tools or hire an unprofessional web designer, your website might get an unattractive final look with clashing colors and logos. This will create a negative impression of your brand where customers will avoid visiting your website due to the horrible user experience.

5- Getting an Interactive User Experience

Visiting a website filled with too much information or images creates a negative user experience. On the other hand, creating a website with a simple layout and just the page title with some text would also bore the visitors.

By hiring a professional web designer or creating a professional web design yourself, you’ll get a website that is free from clutter. Professional web design would make your website fun and create customers.

6- Minimizes the Bounce Rate

In simple words, bounce rate is the term used to define the percentage of customers who leave your site and visit another instead of exploring your website in-depth. Therefore you always want a low bounce rate. According to a study, ninety-four percent of people decide not to explore a website further based on the design aspects.

The bounce rate on your website is inversely proportional to your website design. The more compelling and professional your web design is, the lower is your bounce rate. Having a professional web design makes a good impression on your visitors, and they will spend time exploring your site.

Creating a website design on two computers

Hire an Affordable Website Design Service

Without a proper website design, your business is likely to generate less revenue and attract fewer people. However, making a professional website design can be more complicated than you imagine. Therefore, hiring a professional web designer is the best option for your business!

At Kallen Media, our business website design services can help your business flourish. We can assist you in converting potential clients to long-term customers.

4 Questions to Ask Your Digital Marketing Partner

Current marketing methods and technologies are changing, and new approaches are more than welcome! Because changes happen so quickly, you and your digital marketing partner need to be on the same page. If your partner is familiar with your data, understands your business plan, and isn’t glued to digital media, they should enjoy the opportunity to flex talents! But how do you figure out if you’re on the same page? Here’s four questions to ask your digital marketing partner.

How Will They Improve Your Current Digital Marketing Strategy?

The right digital marketing partner will be improving your existing technologies. For instance, a company’s website plays an key role in it’s marketing. Your digital marketing partner can give you that boost with well-thought marketing strategies. Remember, an efficient digital marketing agency will bring new strategies to the table and try to improve the existing ones. If that’s not the case for your digital marketing partner, then you need to hire a new one.

Are They Making Strategies More Competent?

Digital marketing

The key to digital marketings success is the feilds use of data. Because of this you need to make sure your marketing team aren’t in silos. If you’ve hired multiple digital marketing partners, there’s a chance your company’s marketing is ineffective and not thriving. Different partners bring inconsistency and a difference in tactics as well.

When multiple digital marketing agencies work for you, a change in expertise can cause problems. This can affect your company’s marketing. Try to partner up with one digital marketing agency at a time to evaluate their performance. The most crucial factor is to determine if your digital marketing partner is enhancing your efforts rather than deteriorating them.

Are These Strategies Effective at Boosting Your Business?

Think about how long has your digital marketing partner been on board. Has there been a change in your business sales? Did they help improve traffic to your website and therefor your business? Ponder over all these questions. Moreover, check your sales and the traffic on your social media platforms and other digital media platforms.

Be sure to communicate with them if the sales activity is decreasing. Revisit marketing strategies with your partner; layout your thoughts and questions. Effective communication is key to resolving these issues. Digital marketing partners should convey insights and data across marketing channels. An invested partner should offer recommendations and suggestions considering the latest and effective marketing trends for optimization.

What Is Their Most Innovative Strategy Or Tactic?

Digital platforms are continuously changing, and excellent digital marketing partners should provide you with the latest and innovative ways to capitalize on your marketing plans. furthermore if your digital marketing partner doesn’t give you innovative ideas, then you need to reconsider. The key to digital marketing is thinking outside the box. The audience and viewers are familiar with and fed up with traditional and boring marketing ideas.

To get their attention, your digital marketing partner will come up with something creative that catches eyes. Moreover, they’ll need a digital marketing strategy that’s engaging, because that makes loyal clients. With the right digital marketing strategy, you can effectively attract new customers and retain the existing ones.

Remember, the right digital marketing partner will start communication regarding your marketing plan. However, working with creatives means you need to explain your goals. Partner up with a digital marketing agency that nurtures your company’s marketing needs and is an asset to you. Hire Kallen Media to ensure just that.

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