2023 was a big year for digital marketing agencies. In the marketing community, we saw huge strides in AI, An increase in in-person events, and so much more! As an agency, we were lucky to have a stable client base interested in growing their advertising efforts so we could take full advantage of these changes. We also experienced some growth this year and got to work with some incredible new industries. With so many new projects, we couldn’t be more excited to prevent our 2023 year in review.
There’s much to go through to cover our year, so we figured an outline might help. First, we will talk about some general trends in the digital marketing world. This section will cover much of our public work throughout the year and even provide insight into how digital marketing agencies function. Next, we will give real-life examples of our work and highlight some exceptional clients. To wrap everything up, we will dive into some of the internal projects that our team did to make us shine. Finally, we want to address some of our plans and predictions for 2024.
Digital Marketing Trends
Digital marketing agencies specialize in promoting businesses online. We employ strategies like social media management, search engine optimization (SEO), content creation, and paid advertising to enhance online visibility, attract target audiences, and drive engagement. The typical agency aims to use or create a digital footprint that helps promote and grow your brand. This year, our primary focus was introducing our clients to new and exciting venues for their existing platforms.
The most extensive shift in jobs this year came from AI. From integrated chatbots for customer service to streamlining the work of our writing teams, AI has impacted nearly every part of the marketing world. On the more predictable end of things, social media platforms grew steadily. Newer platforms like TikTok grew faster than expected, and we even saw some clients changing their social media strategies to capture wider audiences there.
Kallen Media’s Year
With the boom in TikTok’s popularity, almost all our clients opted to do a facelift on their platforms. This year, we did a lot of market research to develop new sets of hashtags, video content, and more for our customers! We also saw considerable changes in best practices for SEO and made sure to keep our clients at the top of the search rankings. Some of our clients even opted to overhaul their GMB platforms completely. These two changes meant we spent a long time this year researching and adopting new strategies for clients.
In the past, we have maintained our client base by providing exceptional services and regular check-ins to ensure our goals align with our clients. In 2023, we added a few performance metrics, which allowed us to streamline client check-ins and ensure we met our targets. Because of efficiency changes like these, we were able to take on even more work. One example of this is our new client, The Fitness Collectif! We now manage their complete social media presence.
it couldn’t be the 2023 year in review without talking about our clients! The Fitness Collectif was the most recent addition to our client roster. They sell some of the best all-natural and expertly formulated pills as a supplement company! Ingredients like Irish sea moss, Turmeric, and more help keep their customers happy and healthy.
Hartford Technology Rentals is an AV and IT rental company that provides other businesses and schools with technology and support. They were the first company in the nation to offer rentals on VR equipment, tablets, and tons of other cutting-edge tech! Businesses like these are the backbone of the supply chain of events and conferences that generate millions of dollars for cities and their residents, So we are proud to play a part in helping promote their business! This year, we had the opportunity to keep Hartford’s social media presence up.
We also had the opportunity to work with a charity called Operation Blankets of Love. OBOL was founded to support our furry friends, and we were happy to help them reach a wider audience by refining the nonprofit’s SEO practices. Ensuring Charities are performing regular upkeep for their spot on search engines. These rankings can help with everything that nonprofits do. But our work with 501 C(3) didn’t stop there. Let’s continue the 2023 year in review by talking about nonprofit marketing!
Charities often need help connecting with the people in their communities willing to provide support or do challenging hands-on work. And in a digital landscape, it can be challenging for a smaller organization to get its time in the spotlight. Nonprofit marketing promotes charitable causes, inspires support, and builds awareness. Digital marketing teams use storytelling to convey impact; we leverage social media for outreach and create compelling content. Marketing teams also help charities by engaging donors, volunteers, and the community through transparent communication. These steady forms of outreach foster trust, drive fundraising efforts, and amplify the organization’s mission.
Kallen Media’s first clients were nonprofits, and we were proud to continue our long tradition of amplifying charities in 2023. Our work included community engagement for companies working to ensure shelter animals are comfortable, fundraising for after-school programs, and more. We could also use services like Catchafire to provide even more support to nonprofits, often pro bono!
As fans of music and raves, we have always dreamed of doing something with the local music scene, and this year, we finally got our chance! Music marketing involves promoting artists, albums, or events to connect with audiences and maximize visibility. Strategies encompass social media campaigns, streaming platform optimization, press releases, and live events. Building a robust online presence, engaging fans, and collaborating with influencers contribute to successful music marketing, driving reach and popularity.
We finally started working with local artists this year by producing electronic press kits (EPKs). These digital portfolios consolidate crucial information. They typically include artist bios, music samples, press photos, tour dates, and contact details. EPKs streamline promotional efforts, providing media and industry professionals with comprehensive insights, fostering efficient communication, and enhancing artists’ visibility in the competitive music landscape. These marketing efforts helped several of our clients pick up consistent gigs!
Kallen Media in 2024
With the new year already starting, we are predicting a big year of growth for our company. We don’t want to spoil anything, but we have some substantial internal projects in the works for this year! Our top priorities internally are creating new web content that better reflects our company and improving our messaging.
The 2023 Year in Review
In 2023, Kallen Media navigated a transformative landscape in digital marketing, capitalizing on AI innovations and the resurgence of in-person events. So, thank you for taking the time to review our 2023 year in review. The agency’s stable client base provided a foundation for growth, focusing on introducing clients to emerging platforms. The pervasive influence of AI, from chatbots to content creation, reshaped the industry. Social media platforms, particularly TikTok, experienced accelerated growth, prompting Kallen Media to guide clients in strategic overhauls. Notably, partnerships with diverse clients like The Fitness Collectif, Hartford Technology Rentals, and Operation Blankets of Love underscored the agency’s adaptability and impact. The year also saw Kallen Media’s foray into music marketing, producing electronic press kits for local artists. As 2024 unfolds, the agency anticipates significant internal projects, emphasizing web content enhancement and messaging refinement. Kallen Media’s multifaceted journey in 2023 showcased adaptability, client success stories, and a commitment to staying at the forefront of digital marketing trends.
Are you looking for help with your company’s digital footprint? Contact Kallen Media today for an audit of your marketing efforts and a quote for our personalized services.