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Category: Social Media Guides

SOCIAL & DIGITAL MARKETING SERVICES IN PHOENIX.

Kallen Media: A Social Media & Digital Marketing Agency.

Welcome to our team of passionate digital service marketers united by a standard drive to accomplish the best possible solutions for every business. We are driven by principles, motivated by purpose, and committed to our client’s success. But what do we offer with our social & digital marketing services? Read this blog to learn more!

Is your website not performing well? Review your online presence. You need to stay on top of your entire digital empire, from social media to back-end SEO. But how exactly do you manage that many moving parts? Kellen Media service agency is here to guide you in your digital marketing campaigning. 

We have experience helping businesses grow digitally. Our marketing specialists can help you increase traffic and revenue.

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Kallen Media’s Social & Digital Marketing Services.

With over years of knowledge of delivering high superiority websites and quantifiable SEO, social media, and digital marketing outcomes, the team of Kellen Media service in Phoenix has the skills and certified verification to deliver clients with the topmost marketing campaigning.

So, let us help you expand your business by explaining the vast difference a well-laid out planned marketing campaign can provide. And you should express your goals too! After we talk, we develop a customized plan for your business. And once we have a project, we can get started!

Here at Digital Service Phoenix, we provide scalable approaches that will talk about your most pressing business challenges that are: customer persona, branding, lead generation, sales funnels, S.W.O.T., and also including SEO, Local SEO, social media strategy and management, website design, conversion optimization, and brand development.

Let us help you find the ideal customers with the right message; the following are some digital services in Phoenix that we offer:

Search Engine Optimization – SEO

Our Phoenix digital marketing specialists are qualified to address the SEO campaigns and approaches that bring positive results. We operate a site appraisal and keyword research that connects to your business. We modify all search engine optimization tactics to align with your business aims.

Web Design and Development

We do not build boring and traditional websites. Kellen Media’s extremely innovative team of web designers and graphic developers is well acquainted with making appealing websites created for traffic and change.

Social Media Marketing

We will help you control your social media marketing projects to entirely concentrate on more important things in your business. Our team of qualified digital marketers in Phoenix is highly skilled in learning your brand’s message and voice to build customized social media campaigns for you.

Pay-Per-Click Tactical Solutions

Now you can be in front of your audience quick with paid advertising. Our digital marketing executive services will help your company thrive by using the top pay-per-click tactics in the digital marketing industry. We also profoundly acknowledge the latest strategies for AdWords and other ad programs that drive quick conversions for your store.

P.R. Management

Take charge of your brand’s online status with our exclusive online reputation management service. Don’t let some negative criticisms bring your business down. Our digital service marketing experts are here to help you feature your happy and satisfied customers and enhance your brand’s status.

Digital marketing approaches have developed along with improvements in technology. Starting your business isn’t enough; You need to connect your business to an audience. Luckily there are lots of tools you can use. Get people to endorse your products and create your brand. These aspects are essential for your ultimate goal of enhancing your business’s bottom line.

Professional Content Writing

Our team of proficient content writers provides exceptional content writing facilities to determine your business’s existence online. Our digital service marketing company provides appealing and persuasive content that creates leads and revenue to cater to your business goals.

Innovative Media Production

Utilize the popularity and power of engaging videos that will help you tell your brand’s story. Videos are also great for emphasizing your product features and educating your customers in the whole process. Our professional video production crew provides high-quality films that concentrate on engaging customers and converting leads.

Conversion Rate Optimization

optimization is all about taking a data-driven tactic along with your campaigns. Our Conversion Rate Optimization service will take good care of your market research performance examination and help in landing page design, highlighting SEO. These are all done to assist you in saving time and focusing on creating positive results for your marketing projects.

If you’re struggling because you don’t understand the intricacies of building an online presence, we can help. Reach out to one of Kallen Media’s specialists for help. Our social & digital marketing services can get your brand online!

Top-Notch SMM Services

Get Insights On Social Media Marketing Basics

Do you think that businesses have the potential to escalate and get the votes of confidence they require from social media networks? It has become an everyday norm to develop innovative strategies for social media marketing. You can create your brand recognition across social media and build evocative contacts. All you need is some top-notch SMM services.

Digital advertising

 

In today’s internet-driven world, the primary source of current news and information is social media channels. But that’s not where it all finishes; the presence of social media has become an essential aspect in digital marketing and search rankings.

The current statistics reveal that worldwide 4.57 billion people are online. With hundreds of millions of new social media users included in 2020. Additionally, social media users spend two hours multi-interacting across at least eight social media websites.

Social media isn’t getting any smaller or going away. Therefore It is imperative to accomplish your goal demographics and build brand awareness. However, many social media marketers enter the digital and social media marketing field without acknowledging the basics. That is why Kellen Media’s marketing agency is here to help you in every step of your brand marketing so that you don’t make the same mistakes.

Our top-notch social media marketing specialists explain the basics, so you don’t have to worry. Have a further read and learn what precisely social media marketing is and how to market on social media from our specialists.

What Is Social Media Marketing?

Social media marketing is typically an online technique that uses diverse social media platforms. Our professionals will help you capture your customers’ attention; you can also select your ideal niche. Social media marketing for enterprises and small businesses is a compelling way to achieve your prospects right where you devote your time online and strengthen your brand engagement.

A vibrant, data-driven social media marketing service SMM can help you bring incredible results to your business and convert the customers into brand advocates. An advanced social media marketing approach also positively impacts your search engine optimization (SEO) and digital marketing endeavors. These strategies will eventually create a more successful leader and generating revenue streams for your business.

The Advantages of Using Social Media For Marketing.

Less Expansive and Easier

Most social media platforms are available for free. However, they recommend premium subscriptions. These applications are not always genuinely free, as staff time is needed to utilize them. They do not demand fees, travel expenditures, and the significant number of professionals to consume their time by conventional networking. Because social media is asynchronous, you do not require any specific time or place to do your social networking and respond to every person who connects with you. The nature of communication via social media is also distinct and less challenging for some. Many professionals find conventional networking socially uneasy; with technology expanding with remarkable modifications, social media marketing has come immensely easy and is an excellent alternative for the introverts among us.

Easy Global Reach

Social media permits even the smallest companies to engage in public and global markets by splitting the distance and time zone bonds. This split relates not only to networking but also to your thinking leadership and hiring familiarity. For instance, a company from New York can easily acquire clients from Massachusetts to Mumbai.

Create a Brand

Our social media marketing services also help create your brand as a vital part of your status and help you get a recognized profile within the goal markets. Our marketing specialists can help you hone your position, enhance your visibility, and make it easy to think about more referrals and simpler closes. If you’re looking for some top-notch SMM services, contact Kallen Media today.

The Top 4 Instagram Tips

Looking to increase Instagram engagement? Great, you’re not alone. Today, brands need to dig deeper into their performance metrics and track views of Instagram stories, shares, saves, comments, and even direct messages to understand how they’re performing. Fortunately, it’s not as challenging as most people may think! Here, our social media advertising agency in AZ is sharing the top 4 Instagram tips.

1. Use hashtags

Thanks to hashtags, people can navigate through tons of posts and filter out what’s of interest or relevant to them. While using more than ten hashtags is fine, don’t overuse them. Why? Because it’ll look a bit spammy.

a person offering social media optimization services in Phoenix

But whatever the number is, ensure they’re appropriate. You can use tools like Hashtagify to check out trendy hashtags. Some will be quite generic, while some will be trending like crazy.

Also, don’t shy away from checking out and analyzing the Instagram accounts of successful businesses, especially of your competitors. Learn how they’re using hashtags and adapt/emulate what they’re doing.

Yes, you won’t see instant results. But, if you can discover popular hashtags that are relevant to your business, you’ll immediately get access to a better audience. Sometimes, even virtual forums grow up around the hashtags – niche communities that’ll like to know your brand.

2. Get active

Randomly liking posts isn’t going to help your business much. However, with some strategic thinking, you can make likes work well for your business.

Visit the Instagram profiles of your competitors and see who is engaging with their posts – these are your target market too. So, why not start following them?

This is a great way to build an audience that’s actively interested in your business offerings.

3. Give a distinctive look to your posts

Because Instagram is a very visual platform, you should also treat it as such. If you want to make your posts instantly recognizable, maintain the same style of photography and use the same signature filter to give your posts a bit of consistency.

Doing this will help you echo the visual identity of your brand. So, feel free to adopt the same image style, fonts, and colors on your website. This way, your brand will remain consistent from one communication channel to another.

4. Clearly describe what you do

Don’t forget to set your profile up properly. Write a good bio, ensure your Instagram handle instantly conveys what you do, and use a decent profile image. Also, add the URL of your website too!

Increase brand awareness with no additional cost with Kallen Media’s social media marketing services in AZ

Kallen Media’s social media optimization services in Phoenix can help you manage your social media through best practices, audits, and research, so you can concentrate on other aspects of your business and watch it grow.

Give us a call now for more information about our Phoenix social media management!

Top Social Media Trends in 2021: A Rundown of Q1 and Q2

Social media platforms collectively have 3.5 billion active users, with a new account being created every 6.4 seconds. Every user spends a minimum of 142 minutes on social media platforms each day. Welcome to the Kallen Media blog on the top social media trends in 2021!

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Social media plays a crucial role in our lives by helping us stay connected with the world.

Whether you’re living in a first-world country or third, social media keeps you updated on what’s happening around the globe with a mere touch of a button. While the pandemic had us spending an increased amount of time scrolling through social media, it proved an excellent opportunity for businesses.

Social media is a precious channel for marketers. It provides a great opportunity for them to reach customers and convert these leads. However, to make the most out of it, you must keep up-to-date with the ongoing social media trends. Here’s a quick preview of some social media trends that you might have missed:

Live Videos

Since COVID-19 restricted everyone to staying in orders, businesses and bloggers turned to live streaming to stay connected with their followers. Whether it’s just chit-chat or a detailed product review, live streaming has brought the focus back to video marketing this year.

Influencer making a video

In a recent survey, 82% of the audience voted for live videos rather than usual content uploaded on platforms such as Facebook, Instagram, YouTube, Twitter. This demand has urged many brands to bring renowned personalities and celebrities to their live sessions to increase views and brand awareness.

Moreover, impromptu live chats have been a great hit amongst the audience too. It’s helping businesses answer questions and make important announcements when the changing algorithms restrict brand appearance on follower’s feeds.

Ephemeral Content

Snapchat was an instant hit amongst millennials and adults due to its very innovative and catchy concept of short-duration content that disappears within 24 hours. Soon Instagram, Facebook, and other platforms hopped on the bandwagon too. This is called ‘Ephemeral Content.’

Due to FOMO (aka Fear of Missing Out), ephemeral content keeps people on their toes. Users refresh their feed more often and revisit brand space to view the content before they ‘miss’ out on it. Ephemeral content is fun and engaging as it uses videos, images, and minimum text.

Ephemeral content is an informal and personal way of communicating with followers, which is why it’s been prevalent throughout 2021. Pop quizzes, behind the scenes, and polls have been the recent hit for ephemeral content.

Local Targeting

As a marketer, you must know about the miracles of local SEO. Similarly, local targeting has been widespread amongst brands by geo-tagging the location on their social media stories and posts to connect with the local audience.

Even though Instagram already allows its users to search stories and posts based on their vicinity, local targeting through geo-tagging will enable brands to be more discoverable.

Plus, with the advanced features of Facebook, Instagram, and Twitter promotions, brands can also target a specific audience based on their locality through IP addresses.

AR and VR Technology

The latest social media trends of 2021: Augmented (AR) and Virtual (VR) Reality. As customers feel confined to their houses, missing the real-time shopping, businesses started offering AR-powered shopping that allows them to try on products virtually.

This not only gives them the closest feel to real shopping while staying home, but also helps make a well-thought decision before investing in a product.

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It doesn’t end there. The different filters that you love on Snapchat and Instagram are also a part of the AR experience. Plus, playing your favorite games on Facebook has become even more fun with affordable VR gear. While this area can still use some improvements, it still offers a lot of fun for users.

Influencer Marketing

Have you been seeing your favorite blogger talk about a product repetitively? That’s influencer marketing.

While that’s been a trend since 2019, the approach has evolved a lot this year. Rather than collaborating with influencers for a single post, brands now create series of posts with similar efforts from both ends.

More prominent brands collaborating with niche bloggers and micro-influencers aim to show their ‘transparency’ and inclusivity while being cautious about who they choose to work with. If you haven’t heard or seen these social trends around, there are high chances your marketing game isn’t strong enough.

Be on top of your marketing game with Kallen Media. We are a social media advertising agency based in Arizona with a prime focus on increasing your traffic-to-sale conversation rate. Our specialized team can cater from large enterprises to small businesses.

Visit our website for more information.

Facebook Is Your Marketing Asset

Facebook is the biggest and most popular social media app, with over 2.89 billion monthly users worldwide. It’s popular in all countries and among all age groups, with people not only opening the app once but several times a day. That is no ordinary achievement. However, Facebook has rightly earned its position as the leading social media app. In addition to the benefit of staying connected with your loved ones worldwide, Facebook is a powerful weapon for businesses to use in their marketing strategies vigorously. Here’s why Facebook Is your marketing asset.

Targeting Mechanism

Through Facebook, you can automatically optimize your audience using a sophisticated targeting mechanism based on several determinants, including location, age groups, preferences, behavior, engagement, etc.

People using their phones

User Preferences

To further expand on this, Facebook keeps a record of what you like and dislike based on your watch history, location, friends, etc., and then shows you ads accordingly to trigger impulse buying.

For example, if an eCommerce store sells records of a particular band, and you have liked several fan pages of that band, then Facebook will show you ads of those records multiple times.

Similarly, eCommerce pages will make sure to show you the same products that you spent time looking at.

Carousel Ads

Another helpful tactic that Facebook uses is carousel ads with a call-to-action option. Carousel ads allow you to add up to ten images in one ad. By strategically placing similar or complimenting products together, it can trigger sales for the company.

Video Ads

Short but meaningful video ads grasp the audience’s attention in a way that picture ads don’t. With the added sound and video, the audience becomes more intrigued.

If you’re in fast food, posting videos of preparing meals can show people how safe the food is and drive business.

Poll Ads

Facebook allows for some healthy discussion and interaction by using poll ads. Companies can use the polls to ask their audience how onboard they are with a new idea.

Post During Busy Hours

Facebook also keeps track of the hours where there is the highest amount of traffic. This helps companies post their ads or offers when their audience does not miss them.

If you don’t want to get into the hassle of doing all this yourself, contact Kallen Media. We are one of the leading digital marketing agencies and are known for social media optimization through sophisticated software, analysis, and keyword optimization. Let us handle your social media while you can focus on other aspects of the business.

How to Make the Most of Your Social Media Platforms

Social media has become a company’s most important marketing weapon. Unlike other conventional marketing methods, social media marketing is free and can reach a far wider audience. You can leverage many benefits by being active on social media. However, it’s essential to use these platforms strategically and effectively to keep up with the digital world’s continuous evolution and cut-throat competition. Here’s how to make the most of your social media platforms.

Know Your Audience

While making “everyone,” the audience, may seem like a safe tactic to go with, it’s often the one that backfires the quickest. There will always be a group of people who might not resonate with your products or services.

Therefore, an integral part of social media marketing is to identify your target audience, demographics, age group, etc., to be able to engage with them more. Sophisticated data collection mechanisms help you determine which social media platform they use the most, the hours with the heaviest traffic, what kind of ads are most popular among this demographic, etc., allowing you to use it to your benefit.

Engage and Interact

A person posting a comment on Instagram

Social media gives ample opportunities for businesses to interact with their audience creatively. Examples include creating polls to get opinions on upcoming launches, comment-to-win contests, etc. This gives people an incentive to engage and stay connected with your page.

A helpful tip is that even if such contests occur on one platform, make sure you promote them on all the other platforms.

Make Posts Visually Appealing

Images on Instagram

While scrolling, it’s usually an exciting picture that makes people pause rather than the caption. Therefore, it’s crucial to add captivating images that instantly grabs the attention of the audience. Please make sure you respond to all the comments and tags to make it a two-way connection.

Ensure the images are relevant to your services and aren’t merely there to grab the audience’s attention; otherwise, they can seem misleading. Often, video ads are more effective than pictorial ones since people prefer audio plus visual ads rather than a long wordy caption.

Stay Relevant

Given the highly volatile conditions we live in, it’s crucial to stay socially and politically relevant. Always be the first one to jump on the bandwagon and follow the trend. Use it to your advantage, whether it’s a trending hashtag, a popular meme, or a viral challenge!

For more tips and tricks on social media optimization, get in touch with us. Being one of the leading digital marketing agenciesKallen Media understands the power and influence of social media and uses sophisticated techniques to provide effective and long-term solutions to all your marketing needs.

 

Running a Social Media Business: 3 Tips

With a great social media presence, you can improve your bottom line and expand your reach as a brand, which translates to increased sales. However, selling with social media is different—you need to capture the interest of your audience in a way that they visit your website and browse your offerings. Come learn how to run a running a social media business.

1. Be brave

On the phone, call reluctance is widespread—it happens online as well. Due to some fear, businesses avoid reaching out online, thinking people will be angry with them, they’ll say no, or they won’t respond.

However, this isn’t true because many customers think that salespeople don’t reach out enough. The online world is riddled with the idea of inbound marketing. While inbound marketing is an incredible approach, it doesn’t promise proactive outreach – the online equivalent of cold calling is either bad or dead.women working in a social media advertising agency in AZ

If you find someone you want to connect with, always reach out. Remember, you miss 100% of the shots you don’t take. So, be brave and take shots!

2. Givers gain

There’s no doubt that the world of social media changes rapidly. However, some things remain constant—for example, the golden rule of networking—giver’s gain.

If you give your audience a good piece of information, content, or anything of value, you’ll be able to sell more. You can do this by inviting them to a private local business event, sharing a relevant piece of research, or sharing a white paper.

If you do this right, your audience will think of you as valuable.

3. Boil the frog

According to an old wives’ tale, if you put a frog in the hot boiler water, I’ll instantly jump out after sensing the heat. However, if you put this frog in cold water and turn the heat up gradually, the frog won’t notice.

Don’t come on like gangbusters when you’re reaching out to people online. So, warm up slowly after starting to cool. Compliment something they’ve written, retweet them thoughtfully, comment on their blog post, and become familiar to someone. Don’t get disheartened if they don’t engage instantly because they’ll probably engage you in the future.

For instance, this individual wrote to me personally, said something I liked and left it there. It seems like a good start!

People like you more when they see you more: familiarity breeds likeability. If you offer them good information, content, or value, you’re actually doing more, which will benefit you!

Increase brand awareness at no additional cost with Kallen Media’s social media marketing services in AZ

As the best social media marketing company in Arizona, Kallen Media helps you manage your social media through an audit, research, and best practices. Reach out to us now if you’re looking for a professional social media agency in Phoenix! And good luck Running a Social Media Business!

TikTok Marketing Tips for Small Businesses

Since Facebook, TikTok has been one of the leading social media platforms to come around. Launched in 2018, TikTok already has a user base of around 800 million people—more than double the users of Twitter, which is a big part of the social media marketing strategy of small businesses. Read on to learn TikTok Marketing Tips and how small businesses can use this platform to promote themselves.

1. Grab attention the right way

If possible, try grabbing the attention of the audience in the first few seconds. Generally, people move through the TikTok feed pretty fast, so it’s important to give your audience a reason to pause.

Planning is key when making content. You should aim to grab the people’s attention during the first few seconds and ensure you entice them to stick around.

2. Ensure your content is vertical

Because TikTok is a vertical video platform, all the content you create should be vertical.a person offering social media optimization services in Phoenix

How to do it? Simple; use the inbuilt video function of TikTok to record your video. With features and a ton of different effects, you’ll make your content even more appealing.

Compared to recording with your phone and uploading it, recording native video within the app is always preferable. This way, you’ll get more visibility, more reach, and the orientation of your video will always be vertical.

3. Keep your content sweet and short

Ideally, your content should be between 10-15 seconds long. Below 10 seconds and more than 15 seconds isn’t advisable.

Yes, the window is pretty tight on TikTok. If you want the best results, cover tips quickly in a 10-15 second video. However, for a subject that may take a little bit more time to explain, break it up into punchier, quicker pieces instead of making a boring, long piece of content.

Compared to a minute-long video, four pieces of 10-15 seconds long video will be much better. Remember, keeping your content sweet and short would always give you the best results.

4. Use #Learn

Recently, TikTok is steadily becoming a place where people can go and learn different things. So, by developing informative, educational content, you’ll be taking advantage of this trend.

Because you’re an expert, start using #Learn, and start developing content to educate people about your products, services, and the industry.

Besides using #Learn, try adding some more hashtags when you post. In an ideal world, you’ll want to have about five. However, using more than five isn’t recommended. If you want people to find your content on TikTok, always use the right hashtags.

Turn to Kallen Media – a social media marketing company in Arizona that can manage your social media networks

Kallen Media is a professional social media agency in Phoenix that integrates with Hootsuite and views all your social media information on a personalized dashboard.

But if these TikTok Marketing Tips arent enough, Kallen Media is here to help. By using our social media marketing services in AZ, you can increase your brand awareness and convert your leads into sales.

Get in touch with us now!

Social Media Platform Content Marketing : 7 Strategies

Getting your content noticed online can feel like an impossible task. But as long as you know where to put your information, you can successfully market through content. By far, one of the easiest and best places for content marketing is social media. Social media platform content marketing can make a massive difference for your business. So today, we are going to outline seven different strategies for this kind of marketing.

1. Adaptive Content

With many people own a mini-computer that fits in a pocket, it can be easy to find anything with a quick search. One way to have consumers continue to visit your site, blog, or product is to post on different platforms. By developing content that is available within a desktop or on a smartphone, you are creating adaptive content that can be accessed easily.

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 2. Target Specific Keywords with Your Content

Before writing your content, think of what keywords you would use to help target your article or blog. Tagging will lead people to what they are looking for within your work. Some quick ways to do this are by including them in the: URL, title, and beginning of the post.

When you target keywords, you bring people to your website. Targeted keywords will generate your Organic Traffic. A plus is that it will increase your search rank. An additional tip is while using targeted keywords, make use of emotional keywords, or words that describe what you crave.

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Image by Deedster from Pixabay

 3. Native Advertising

One form of gaining readers is through the use of Native Advertising. This advertising can be a controversial form of bringing people to your site to some people. It is widely used and not harmful if not used with ill intent. The only difference between your article and the use of native advertising is paid to build up a product. For instance, if a company pays you to write about them and publicize it as your article, that would be considered a native advertisement. One way to combat the bad stigma is by clearly stating and showing that the article is sponsored and paid for by that company.

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4. Targeting the Right Niche

Just because you can write an article tailored for your readers does not mean it is standing to its full potential.

You would not introduce what your company stands for with a recurring customer, would you? Or vice versa, expecting a new customer to know as much about your company as a returning customer and buyer. It is good to know your audience but even better to know who makes up your customers and buyers. Understanding your niche is also beneficial if you are into Google Analytics. An additional way to keep readers coming back is at the end of an article, and you have suggestions for similar pieces, blogs, and products.

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5. Create Raving Fans

Whether they are new or a returning reader or buyer, you want them to continue to view your website and articles. Some surefire and straightforward ways to do this are by making sure you produce quality over quantity material, suggest similar materials, and collect their information.

One way to improve writing quality is by reading and writing more. But writing more can be the hard part. Another way is to suggest similar articles that can be found on your website. You preserve the readers, so they revisit your site on separate occasions. Additional action is to collect their information. Their email, for instance, whether it is a banner across their screen when first visiting or alongside similar ads suggestions, collecting data is a must.

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6. Make it Easy to Navigate Your Content

In an age of minimalism and looking sharp, the same will apply to your page! Do not overload your page with content. It is understandable to show your reader how much great content you have, but that can do more harm than good.

Less is more when it comes to building up your articles for content marketing. You can separate your pieces with images to create space. Or divide your pages and reports through the use of tabs. By having tabs that can separate content, you make it easy to navigate your content while also increasing the probability that the reader will stay on your site, which will in-turn increase your SEMrush score.

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7. Evolve Gradually with Competitors

Everyone wants to be the best in the game. People are creative, and they are learning to become a great writer. These are all things the social media platform content marketing is trying to find. One other thing you can do to improve your skills is to keep up with competitors. Stay updated on them. What are they doing that maybe you are not doing or should improve?

Evolving with them does not mean to focus on them. Do not make this your sole purpose or goal. If you focus on your competitors, you will create a bubble for yourself.

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Facebook Ad Boycott: Stand Up To Hate Speech

In the final fiscal quarter of 2018, Facebook ad revenue was over sixteen billion dollars. But did they earn this money ethically? Despite years of activist pleas, Facebook has done little to address racism and other issues on its platform. In 2019 Facebook said that they would update algorithms to promote avenues for leaving hate groups. Have you ever seen these resources? Time and again, Facebook proves they won’t make meaningful change on their own. So now corporations are pulling advertising for July. Welcome to the Facebook ad boycott.

Reasons To Boycott

 

The Facebook ad boycott started in the wake of George Floyd’s murder and the resulting protests. Activists condemned Facebook’s treatment of demonstrations, some even claiming the company directly incited violence, following this major civil rights organizations banded together to take action. But this is not the first time people have spoken directly to Facebook about this issue. For years Facebook pledged to crack down on hate speech. But the results are utterly abysmal.

It becomes clear that the leadership of Facebook places a higher value on daily active users than our community’s health and safety. Allowing the spread of hate speech encourages violence, destruction, and Manny extremely harmful philosophies. The goal of the stop hate for-profit campaign is to force Facebook into action through economic means.

Simply put, boycotting leverages our capitalist system. Facebook wants to be viewed as a wholesome community. But make no mistake, they are a company, and they care about their bottom line. The more companies that boycott the ads, the more significant the campaign’s impact will be. And many corporations have already signed up. So who exactly is stepping up to Facebook?

Who Is Boycotting

 

Stop hate for profit is a coalition of groups like Color Of ChangeNAACPADLSleeping GiantsFree Press, and Common Sense Media, and more. The original idea for the boycott comes from these civil rights groups. Since its inception, many companies have joined on and pledged to stop Facebook advertising. And some of the companies are major brand names.

The boycotters include companies like Ben and Jerry’s, North Face, REI, magnolia pictures, and many more.  Some advertising agencies are even advising clients to boycott. 360i, a significant name in advertising, counseled its clients to join the boycott and pull advertising. 360i represents massive brands like 7-eleven and OREO. But Facebook has been hesitant to make real change when called upon by lawmakers and the community it serves. So what makes this push for change any different?

Why Ad Boycotts

 

Remember Facebook’s fourth-quarter earnings we mentioned earlier? Well, it’s only a small slice of their pie. In 2019 Statista reported that Facebook’s ad revenue was 69.7 billion dollars. In the past, we’ve talked about pay per click ads. These are hugely important for many businesses, but none more than Facebook. Statista also reported that in 2019 over 98 percent of Facebook’s total profits were from these ads. Without the money generated from advertising, Facebook is not economically viable.

This sole reliance on advertising is precisely why an ad boycott is a powerful tool. Mainly this would be like placing an embargo on a country. If Facebook insists on profiting from hate speech, then they will not get any profits. Because of the reliance on these companies, Facebook is vulnerable to anything that disrupts their ad system. By doing precisely that, corporations and civil rights groups hope to shift the core values which Facebook is operating under.

Facebook Ad Boycott

 

Yet again, we see a call for Facebook to put an end to their promotion of hate speech. In the middle of a wave of civil rights protests, activist groups are calling on Facebook to stop this kind of content. A coalition of civil rights groups like the NAACP and Sleeping Giants have called on advertisers to pull their July ads. Many significant companies and marketing firms are behind the movement and have committed to removing their ads.

Facebook has had a long time to change on their own, but they haven’t. It is time to use the power of money to fight for the people. By pulling Facebook advertisements, companies are trying to force action from the social media giant. In the past, efforts to make Facebook address hate speech has failed. But this campaign might be the most significant threat to the bottom line Facebook has faced.

We are happy to announce we will be participating in the stop hate for profit boycott. Kallen media is excited to pull our Facebook ads for July, and we encourage you to join the stop hate for profit movement too. Pledge to remove Facebook advertising for July and use your platform as a company to help your community. If you need help developing an alternative communications plan, please contact Kallen media on our website.

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