Search algorithms like Google are constantly changing to make sure they provide users with the best results. So how can a company that wants to find customers online make sure it’s ranking well in people’s searches? The short answer is companies do search...
When content resonates with readers, it increases traffic, enhances visibility, and boosts conversion rates. Initially, SEO relied on getting Google’s attention through keyword stuffing and using phrases common to users’ online searches. Today, the focus...
Did you know: more than 4.6 billion people are among active internet users globally! In the smartphone era, more people are online and using search engines now than ever before. As a small business owner, you may have wondered whether a website will help promote your...
Everyone knows how much good graphic design can improve the user experience. Well-made graphics will make your message clear, engage an audience, and can even convey a sense of universal branding. That value is why today we will give you some tips on how to do graphic...
Kallen Media often finds companies we want to support in any way we can. And as a marketing firm, this usually means we want to step in and help promote their work. Here at the Kallen media blog, we have talked a lot about some of our nonprofit partners. But today, we...
Millions of new businesses are created every year, but only a small percentage will achieve sustained success. While the internet has made it easier than ever to develop a new company, it has made the market significantly more competitive. You’re not alone if...
