Have you been having trouble engaging new businesses online? Do you often wonder why you rank on the low-end of search engine results? Phoenix is a tough market, and your online presence matters. You need to ensure your Phoenix team is thriving online! Don’t worry; You have landed in the right place. Kallen Media Phoenix SEO service can help ensure you’re in the top rating websites related to your business!
What is The Benefit of hiring a Phoenix SEO Service?
Businesses, either small or large, need to understand the importance of customers engaging with their websites. And that’s where our Search Engine Optimization or SEO consultants come in. If you do a Google search or simply a web search for your business and do not appear near the top of the list, your customers won’t see it either. Because this top positioning is essential, SEO consultants constantly adjust marketing tactics to fight for a higher rank. But at Kallen Media, we use innovative Phoenix SEO plans to guarantee you get that top rank!
Before the process, we have friendly conversations with our clients while we look for an engaging and innovative web design for their website. These detailed conversations come down to the subject of SEO consultants and our clients’ needs. We assure all our clients that our professionals have years of experience in the field. Our designers use proven tactics to create an engaging website. Having a professional website is crucial to your SEO ranking for Google. And after all, it might be simpler to rank #1 on Yahoo, but Google is the only Search Engine that matters.
Phoenix SEO Service practices.
In Phoenix, these SEO rankings are incredibly powerful. If you want to be a player in Arizona’s booming eCommerce landscape, you need to have an optimized platform. Having an SEO team can boost your website past thousands of other pages. Our services will increase your rank and push Phoenix shoppers to you. But that process isn’t easy.
Many other considerations like keyword placement, link boosting, and other strategic ideas will make your page rank just right and drive your business in terms of customers and overall revenue.
Our SEO services help fast-track your business to the lead of the search results. Covering many aspects in a short period is never straightforward and requires clever and innovative solutions. To execute correctly, you need excellent and engaging content for your website. Google puts significant attention on the aspect of tenure, so the more time your website has been functioning well online, the better your SEO will be. Therefore, it is essential to put a massive focus on putting fresh and engaging content on your website.
Upgrading your website from time to time can be tedious, but it is required. We always advise at least weekly blog posts for every business website. By doing so, your fresh written content will help fast-track your SEO. But to succeed in Phoenix, you also need to interface your site with Google. Google searchers must use your keywords but make sure that they aren’t spammy. And let’s not forget that for all of your Social Media accounts! We suggest an appealing prominence on social media to increase your SEO. The more web traffic you can generate to your site, the better. Thus, it is essential to utilize all those existing relationships on what you have worked extremely hard to build.
When we create your website, we also provide coaching on enhancing your SEO and managing content on your website. By correctly utilizing the right tools we provide, we ensure that it will guarantee success. If you are concerned about enhancing your SEO in Phoenix and pushing up the ranks, please give us a call.
Your competitors will take notice, and you will reap the bonuses!
Nonprofit consulting and marketing services have been evolving over the years. While we started with general methods, agencies developed today’s approach over time. Digital marketing and campaigning for nonprofit organizations have become a requirement for the growing industry. Kallen Media’s marketing agency has lots of knowledge and skills in helping nonprofits so that we can help you too. We are a team of an advertising agency that has had tremendous success with several 501(c)(3) organizations searching to boost donor bases. This success includes nonprofit consulting all over the United States.
Nonprofit Pay Per Click PPC Advertising
Pay Per Click PPC advertising, which includes Google ads, remains one of the efficient marketing approaches. PPC nonprofit advertisement promotions are an excellent way to immediately enhance your profile on a smaller financial plan. Kallen Media’s marketing agency is an advertising organization with the correct knowledge to manage your nonprofit PPC advertising. We can also check your current nonprofit marketing campaign or quickly build one from scratch.
Nonprofit Facebook Marketing
Facebook marketing and many other social media advertising programs offer many nonprofit advertising services. More precisely, nonprofit organizations’ marketing can be directed to viewers based on many demographic standards. This is exactly why nonprofit marketing on Facebook can be highly successful in helping raise awareness. Another one of the benefits of nonprofit marketing on Facebook is that you can quickly build exclusive fundraiser events online where the contributors can connect from anywhere and can effortlessly make online donations. Kallen Media’s marketing agency has run hundreds of Facebook ad campaigns. It utilizes this knowledge to enhance your nonprofit drive to a high level and engage the best audience by spreading the word and finally getting the best results.
Nonprofit LinkedIn advertising
LinkedIn advertising application has been in constant use by top-notch businesses. LinkedIn advertising can be an effective tool for prominent advertising approaches for nonprofits when targeting an audience mainly containing executives and professionals. It is also necessary for working and communication methods to promote local events.
That is why we acclaim nonprofit ad promotions on LinkedIn app and marketing for nonprofit organizations; especially on LinkedIn, which is an excellent way to link with people and raise money.
NONPROFIT CONSULTING SERVICES.
At times you might feel the need to make a change in nonprofit marketing consultants, but you might not be sure what you exactly need. Kallen Media’s marketing agency offers a nonprofit marketing consultant with vast experience and the right tools to make precise proposals for you.
We have been serving as marketing consultants for small start-ups, average-sized businesses, 100+ thriving businesses. Whether you have been looking for a complete makeover for your website or want a new advertising method, we are here to guide you with these specific goals and build the best nonprofit ads promotion for your business.
Nonprofit Social Media Analytics.
We also provide social media analytics for nonprofit organizations, a fortune treasure trove of data and information. Nonprofits who depend entirely on contributors in the funding and financing procedure will benefit from all the available data from their Facebook page, Instagram, and many more. Instagram and Facebook analytics can be puzzling for an amateur, but Kallen Media’s marketing consultants are here to interpret these analytics into actual results.
Social media channels are one of the many prevalent approaches to uncover nonprofits in today’s world. Reach out to us to ensure that your nonprofit ad promotion will let people reveal what makes your cause different and unique and how they can be of any help.
Nonprofits Web Analytics.
Our Google Analytics for nonprofit services is also an essential tool to help improve your website so you can understand users. The kind of information that Google Analytics offers is huge. While the data is confusing to some people, Kellen Media’s consultants have the experience to translate that information for you. We are here to support you find out how to turn this puzzling information into future financing in different ways.
Nonprofit Marketing Analytics.
We understand that Marketing for nonprofit businesses is not always the most straightforward task. We have tremendous experience with building the best nonprofit advertisements. It typically takes a few tries, often concurrently, to discover the best outcomes. However, it might not be easy to notice which effort works and gives the best results.
Kallen Media’s marketing agency has the right tools and unique experience to help guide you to the best outcomes. Subsequently, you can also concentrate on which one might most efficiently bring new donors. We offer several ideas and strategies to nonprofits that meet their needs.
It’s time we talk about your local SEO services. People think that local SEO and small businesses synchronize and run smoothly. But that isn’t always the case. Some companies have a hard time finding or communicating with their local SEO counterparts. However, SEO is essential to your long-term success. Without these services, you might have difficulty engaging a modern audience. So you need to make sure you’re using SEO, and frequently the best route is a team who knows your market! If you feel like this applies to you, you’ll want to read the rest of our local SEO services guide.
Before we discuss the mechanism of local SEO services, we would want to cover the basics for your better understanding of our services. What is local SEO? Why is it essential to localized SEO for your small business? And most importantly, how exactly does an SEO company take you to the top? We are here to unpack all those topics. However, we will start at the beginning. Why is SEO so important, and what do local services bring to the table?
What is Local SEO?
Local SEO is a strategy of optimizing your website for location-cantered keywords. With the increase in local keywords, the chances of your business being seen will increase, eventually resulting in conversions. Local SEO is a must-have service for improving local grading on Google, particularly in the home service business. To better understand how local SEO works, let’s look at a credible local search engine query that we have mentioned.
Suppose a customer requires recessed lights to get fixed in their kitchen. In that case, the possibilities are they will most likely search in the search engine: ‘electrician near me’ or ‘electrician in Phoenix’ before they search for ‘electrician in Arizona.’
It is usual for the customer to face difficulty in the last search because the reach results will be in a wide range and can be tricky to pick. The nearby results wouldn’t be as accurate as the first search result and a complete waste of time researching. The consumer needs to narrow down their search results from the beginning by inputting in location-detailed information, also known as local SEO. And that is why local SEO is vitally important. As a business owner, it permits you to get more probable customers; this improves your business’s overall profile and eventually raises your total revenue.
Why Are Local SEO Services so Significant?
Nowadays, consumers tend to root for the internet for almost everything. Whether people say, “Hey Siri,’ or directly opt for Google’s search bar, local SEO is essential for results. Because Google’s algorithm discovers the correct localized keywords on your online presence, you’re assuring your company is at the top of Google’s search results.
Not having the GMB account, right local keywords, and optimization of all those on your website, consumers wouldn’t be able to see your website at the highest rank in their search results. Instead, they are going to be visiting your competitors.
Therefore, local SEO plays an important part. Instead of allowing the competition to get the most of you, we present a few suggestions that can allow you to set you down on the route to SEO triumph, even before you get to use your website.
To genuinely understand Google and get its grip, it is vitally important to master what Google likes and dislikes – and to lay the facts; Google appreciates nothing more than its facilities. Google has designed an extraordinary component helping business owners and customers, called Google My Business. For all those not acquainted with Google My Business, we have enough resources that are easily accessible and can help you learn the basics. But, to sum up, GMB and its features are just like a small-scale business cheat sheet for customers. It provides users with all the answers in detail and information they require about a small business without getting full access to the website itself.
How do Local SEO Services Help to Bring in New Consumers?
Local SEO is a small business’ undercover tool for many purposes. The mystery to local SEO is your company has been searched by consumers for months or years already, and still, you’ve not been found by all your possible customers just yet.
That is where Local SEO services in the USA come in and help customers find your business by offering them the appropriate info they have been searching for on Google, Yahoo, or Bing. Local SEO service is more direct than a conventional Google search or finding a number from a phone book and attending calls. Even a potential lead does not necessarily mean that you would make a good purchase online; over 70% of consumers will complete a purchase in stores. All that requires is the initial information that Google provides them – and that is enough to start your website and Google My Business profile.
Kallen Media: A Social Media & Digital Marketing Agency.
Welcome to our team of passionate digital service marketers united by a standard drive to accomplish the best possible solutions for every business. We are driven by principles, motivated by purpose, and committed to our client’s success. But what do we offer with our social & digital marketing services? Read this blog to learn more!
Is your website not performing well? Review your online presence. You need to stay on top of your entire digital empire, from social media to back-end SEO. But how exactly do you manage that many moving parts? Kellen Media service agency is here to guide you in your digital marketing campaigning.
We have experience helping businesses grow digitally. Our marketing specialists can help you increase traffic and revenue.
Kallen Media’s Social & Digital Marketing Services.
With over years of knowledge of delivering high superiority websites and quantifiable SEO, social media, and digital marketing outcomes, the team of Kellen Media service in Phoenix has the skills and certified verification to deliver clients with the topmost marketing campaigning.
So, let us help you expand your business by explaining the vast difference a well-laid out planned marketing campaign can provide. And you should express your goals too! After we talk, we develop a customized plan for your business. And once we have a project, we can get started!
Here at Digital Service Phoenix, we provide scalable approaches that will talk about your most pressing business challenges that are: customer persona, branding, lead generation, sales funnels, S.W.O.T., and also including SEO, Local SEO, social media strategy and management, website design, conversion optimization, and brand development.
Let us help you find the ideal customers with the right message; the following are some digital services in Phoenix that we offer:
Search Engine Optimization – SEO
Our Phoenix digital marketing specialists are qualified to address the SEO campaigns and approaches that bring positive results. We operate a site appraisal and keyword research that connects to your business. We modify all search engine optimization tactics to align with your business aims.
Web Design and Development
We do not build boring and traditional websites. Kellen Media’s extremely innovative team of web designers and graphic developers is well acquainted with making appealing websites created for traffic and change.
Social Media Marketing
We will help you control your social media marketing projects to entirely concentrate on more important things in your business. Our team of qualified digital marketers in Phoenix is highly skilled in learning your brand’s message and voice to build customized social media campaigns for you.
Pay-Per-Click Tactical Solutions
Now you can be in front of your audience quick with paid advertising. Our digital marketing executive services will help your company thrive by using the top pay-per-click tactics in the digital marketing industry. We also profoundly acknowledge the latest strategies for AdWords and other ad programs that drive quick conversions for your store.
Take charge of your brand’s online status with our exclusive online reputation management service. Don’t let some negative criticisms bring your business down. Our digital service marketing experts are here to help you feature your happy and satisfied customers and enhance your brand’s status.
Digital marketing approaches have developed along with improvements in technology. Starting your business isn’t enough; You need to connect your business to an audience. Luckily there are lots of tools you can use. Get people to endorse your products and create your brand. These aspects are essential for your ultimate goal of enhancing your business’s bottom line.
Professional Content Writing
Our team of proficient content writers provides exceptional content writing facilities to determine your business’s existence online. Our digital service marketing company provides appealing and persuasive content that creates leads and revenue to cater to your business goals.
Innovative Media Production
Utilize the popularity and power of engaging videos that will help you tell your brand’s story. Videos are also great for emphasizing your product features and educating your customers in the whole process. Our professional video production crew provides high-quality films that concentrate on engaging customers and converting leads.
Conversion Rate Optimization
optimization is all about taking a data-driven tactic along with your campaigns. Our Conversion Rate Optimization service will take good care of your market research performance examination and help in landing page design, highlighting SEO. These are all done to assist you in saving time and focusing on creating positive results for your marketing projects.
If you’re struggling because you don’t understand the intricacies of building an online presence, we can help. Reach out to one of Kallen Media’s specialists for help. Our social & digital marketing services can get your brand online!
2021 was crazy. Despite everything that happened, Kallen Media had a record-breaking year! We grew as a business by focusing on our strengths and putting our clients first. Now that the New Year has passed, we wanted to reevaluate and reflect on it. So, welcome to our 2021 year in review!
In this blog, we will break down the year we had. We will cover every vital marketing tool we used this year, like SEO and web development software. We will also introduce you to some of the new clients we started working with, including our new clients in Canada! Finally, we will give you an insider peek at some of the projects we hope to bring to you next year. So let’s start off the 2021 year in review!
It wouldn’t be a year in review if we didn’t talk about some of the vital resources we used! As a digital marketing agency, we use many brand-new tools to bring fresh content and designs to our client’s projects. Digital marketing resources are unique because they use the built-in data collection of websites to identify and target your ideal niche. These tools break down neatly into three categories.
First, there are web development tools; this category includes front and back-end building platforms. Second, we have conversion optimization programs or SEO. Finally, we have graphic design tools. These things help us create efficient landing pages. When we’re sending out any content, graphic design programs are what we use to make sure everything is visually appealing to customers!
Designing a website is the first step any business has to take to start its digital marketing journey. A website is your company’s face online, and it’s vital to your company’s long-term health. In 2021 we had the opportunity to update and create multiple different websites. Without a doubt, the most crucial web development tool for us is Divi. Divi is a front-end development platform that lets us develop websites fast. However, more importantly, the Divi builder scales easily.
The Divi platform allows us to build a website that we can change on the fly and grow with your business. Divi also comes with an incredible amount of pre-licensed template materials. All of these features make Divi a versatile development tool. The flexibility that Divi offers is what makes it so important. Once we have your platform live, we can start the optimization!
SEO uses conversion optimization tools to ensure the optimization strategies we developed are working appropriately. There are hundreds of programs that make up the SEO toolkit. By far, our favorites are Semrush and Google AdWords. Semrush is a stand-alone SEO tool that helps you identify keywords using live analytics. Keywords are the building blocks for most optimization practices, so you need to make sure you’re using recognized words that track well. Semrush gives our clients the peace of mind that their keywords are relevant to their work and hit with their target audiences. After a solid base plan with Semrush, we use AdWords’ built-in tools to monitor campaigns.
AdWords are Google’s built-in pay-per-click advertising systems. Because it is integrated centrally into Google, this program is bar-none the best SEO tool in digital marketing. Adwords integrates live data directly from accurate searches to help you identify keywords and works independently to identify related words! We used both these tools consistently throughout the year to create and verify innovative ad campaigns for our clients. Finally, we used graphic design to bring everything together!
If you see something you like online, we will almost guarantee that a graphic designer will look at it first. Graphic design refers to creating art or media to communicate a message. As a digital marketing agency, our graphic design team worked hard in 2021, creating engaging social media and web designs. We use many programs to both find and edit content. But by far, the most helpful tool in our graphic design handbook was Canva.
In 2021 our most used graphic design tool was Canva. Canva is a user-friendly design program with convenient templates for everything from Instagram posts to posters. We even used Canva to design our 2021 holiday card! Canva allows us to customize individual elements, attach logos, and even color coordinate an entire campaign’s graphics easily! Now that we covered all of our favorite marketing tools let’s move on to our favorite part of the 2021 year in review; Our client spotlights!
Just like your business, we are nothing without our loyal clientele. And we want to take a second out of our time to highlight some of the clients who trusted us to handle their various marketing efforts. Our diverse clients range from small businesses to tech rental companies.
This year was record-breaking for us, so we have a lot we want to talk about it! This section is a doozy between new projects, fresh clients, and valued returning customers! To make it easier to digest, we will break down our clients into two major sections; Nonprofit, tech clients. We are also going to talk a bit about our new international client! Let’s start by talking about our clients in the nonprofit sector.
It wouldn’t be a proper 2021 year in review if we didn’t have a nonprofit segment! Our nonprofit marketing team is Hugely important to Kallen Media. We started by focusing on nonprofit marketing efforts, and we love that the industry now trusts us. But we haven’t abandoned our smaller clients. A big part of our 2021 year was maintaining ad grants and campaigns for local charities. We enjoyed working with national teams after years of offering pro-bono work and services to local nonprofits.
Project Giving Kids is a network for nonprofits to connect to kids under the broader banner of their focus causes. PGK has projects going in every state in America and even has systems set up if you want to bring a project to your community! As an experienced nonprofit marketer, we could promote consistent messaging through the proper channels. Similar to nonprofits, the tech rental industry has its own set of unique challenges.
Technology rentals is a complicated field. It can be stressful to work between incredible demand from clients, tight deadlines, and lots of sections to coordinate. These factors combine to create a situation where it’s essential to delegate tasks. That’s where we come in! Kallen Media has designed custom strategies to help tech rental companies flourish in a harsh environment. In 2021, Kallen Media was the go-to for tech rental companies’ marketing work!
Tech rental companies need to have premium websites and consistent social media. People in the industry will struggle to remain competitive without good assets. Most of the work we do for tech rental companies revolves around web development and SMM. Managing social media presence was a big part of our year. We even designed standard tech-friendly themes to make engaging content and build some websites from the ground up. Tech rentals were even responsible for Kallen Media’s first international client!
Growing a business to the point of international trade is an incredible milestone for any company! In 2021, Kallen Media was able to celebrate that achievement. We were lucky enough to work with Montreal Computer Rentals on multiple projects. Our team got to handle everything from groundbreaking web development to creating a social media presence! We will take a section out of our 2021 review to highlight MCR’s work!
MCR is one of Montreal’s leading tech renters. Recently, MCR was looking for ways to keep standing out from their competition. We cemented that goal for Montreal Computer Rentals by redesigning their website and coordinating SMM strategies. The new site is sleeker than ever, and we are reaching huge potential niches with social media outreach. Our work in 2021 with MCR was so fun, and we can’t wait to grow that relationship in the coming year.
2021 was extraordinary by any metric for us, whether you look at blogging, SMM, or other services. And we want to make sure we have an even more explosive year coming up! Moving forward, we are incredibly excited to face whatever 2022 brings us. Kallen Media is proud to say that in 2022 we are going live with a brand new website! We hope that the website makes it even easier for you to contact your favorite digital marketing team. We have a lot of goals and projects we can’t share, but we want to tell you about some of our more general hopes for 2022.
One of our main goals for 2022 is to continue our dedication to our clients. That goal goes hand in hand with a stunning platform filled with easy-to-use tools. We also hope to improve our customer’s ROI. We’re expanding our operation by folding innovative tools into our current strategies. One example is web development, where we plan to incorporate new front-end builders to blow your audience away. In 2022 we hope to find new ways to promote your company’s message.
The 2021 Year in Review
Thank you for reading our 2021 year in review blog. 2021 was a massive year for us. We did work for companies in nearly every primary sector of the digital marketing world. We brought nonprofits stunning designs using Canva for graphic design. Kallen Media provided tech rental companies with cutting-edge websites with Divi to keep them ahead of the competition. We used Semrush and Google AdWords to ensure clients’ web presence was perfect. Finally, we continued to build trust among our clients by providing practical strategies using cutting-edge tools. We had a fantastic year that we hope to bring that same energy into 2022.
Marketing is our passion, and assisting companies with outreach fills the Kallen Media team with joy. We hope to expand operations and bring our services to even more people this year. If you need help understanding current trends, Kallen Media is here. Want support implementing innovative marketing practices? Get a quote for Kallen Media’s service today.
Recently Kallen Media has been expanding! One of our new SEO clients is a Canadian company, which officially marks our expansion outside the US! We were elated to start this work, and we couldn’t wait to tell you about it. So today, we will teach you about MCR, our introduction, and our work together. Welcome to Kallen media’s MCR company spotlight!
This blog tells you everything you need to know about MCR and our work with them. We even cover the basics of short-term rentals and SEO. We will also talk about how we found a client out of the states. And then touch on the benefits of networking in your community. But let’s start by introducing you to our first Canadian client, MCR.
Who is MCR?
MCR got its start in the ’80s, and they have grown to provide all of North America with equipment rentals. With fast deadlines, growing demand, and site-specific requirements, equipment rentals are a notoriously tricky business. But MCR is successful because they provide above-and-beyond customer service and technical support. As a full service. MCR is proud to serve B2B and B2C clients in hosting events and tradeshows all over the continent!
We were lucky enough to meet MCR through our work with the ITRA. We have talked about them before, so don’t forget to check out that blog too. Membership in the ITRA provides a host of benefits, like access to other competitive businesses, networking opportunities, and the chance to build lasting relationships. The short-term rental industry can be tough to navigate, so it helps to have a strong support network. What does a company in the AV and IT rental space do every day with that in mind?
AV and Computer Rentals
Kallen Media has worked with AV and computer rental companies before. Our past work for Hartford taught us a lot, and MCR operates similarly. MCR primarily focuses on AV and computer rentals which is a tough market. Audiovisual equipment often requires precise technical knowledge and equipment, so renting it presents a unique challenge. Everything affects the sound, so the team needs to outline clients’ event space and needs. Ensuring clients’ needs are met is a big part of MCR’s day-to-day work.
Making sure people are happy in the rental industry often requires a lot of equipment. And that gear has to be maintained. For example, if a company needs to speak to a large crowd, they better have working mics and amps! Fortunately, companies like MCR shoulder that maintenance and storage cost to make gear more affordable for small businesses hosting events. In short, AV and computer rentals are where supply chain management and customer service meet.
SEO work is complicated back-end web work that will help ensure your site ranks on search engines. These rankings help determine who sees your website, so they matter a lot to businesses. Many different factors can affect SEO, but primarily they all focus on community engagement and your website. The work we did for MCR mainly consisted of the latter.
The SEO work we did for MCR primarily focused on website maintenance. Over time different parts of a website will grow at different speeds. And eventually, whole sections might be outdated. Ensuring proper images are being used and consistent presentation can go a long way in making a website feel complete rather than mashed together over time.
MCR Company Spotlight
MCR is one of Canada’s premier AV and computer rental services. They offer everything you could need to run a tradeshow, set up an office, and so much more. This post talked about who MCR is, how we met, and our work together. We have already talked about the Various benefits of ITRA membership, and our business with MCR is more proof of that. Our work with the ITRA has enabled Kallen Media to break into the Canadian market, and we couldn’t be any more grateful.
Our work with MCR was mostly SEO-based to help boost their online presence and we were proud to write this MCR Company Spotlight. But Kallen Media doesn’t only do SEO work. We are a one-stop digital marketing firm with SMM, google ads, and web development teams who are ready to help. If you’re interested in hiring a professional digital marketing service, Kallen Media is the team for you. Contact us today, and we can help develop the perfect plan to make sure your business is ready to engage with the digital world.
Nonprofit marketing is a complicated project that involves a lot of different tools. You need to maintain contact with people, develop new support, and generate branded content. Without qualified help, these tasks can feel impossible to complete. Kallen Media has years of experience running digital marketing campaigns for nonprofits. And today, we want to share some of what we learned with you! So that’s why today we’re going to give you a simple overview of digital marketing for nonprofits.
So, where do you start when you want to understand the best digital marketing tools for the nonprofit sector? In the past, we have talked about nonprofit specifics like google ad grants and more. Our team thinks it’s best to break down some areas where nonprofits see the most significant ROI. We will give you a rundown on essential nonprofit marketing elements like email marketing and how to engage your regulars and generate new supporters! We will also talk about how these factors play off one another and which are best to focus on for specific campaigns. But let’s start by talking about email marketing and how it can help nonprofits.
Email marketing is an excellent tool for nonprofits because it lets you engage with a broad audience. While a large number of recipients might never respond, you can spread awareness and potentially track down a smaller group of quality supporters. No matter what, an email marketing campaign will help educate some of your supporters. Simply by receiving the information relevant to your charity, you are helping spread the word! But what happens with the audience who wants to engage further?
Well-designed email campaigns will have calls to action and click-through links that lead new supporters to relevant landing pages. If your copy is well-made, a certain percentage of people will be willing to become full-blown supporters! Because these campaigns rely on numbers, the wider you go with the project, the more successful your email advertisements will be. But the digital marketing sector of nonprofit marketing doesn’t stop there; We also have to find clever ways to grow these relationships. So how do you maintain this newfound audience interest?
Having a good social media management plan can boost your exposure online. Everyone knows that you can build an audience with your social network, But nonprofits have a unique advantage; people care about you already! As a charity, the content you create will likely have a strong emotional impact on your audience. So what does a robust social media plan look like for the average nonprofit?
Nonprofit audiences and supporters engage heavily with posts where they can see the nonprofit team at work. Photos and videos of volunteers, testimonials, and relevant B-roll all get a boost in engagement. In our experience, these trends mean your video content is hugely successful. But at the end of the day, you’re still essentially running social media for a business. It would be best if you made sure that your social media presence is well-manicured and consistent.
Engaging Your Regular Supporters
Most of the methods above are focused on raising awareness and gaining support. But digital marketing tools can also help you strengthen your connections to active supporters. If you only want to reach your core network, an email campaign can target your dedicated base. And your social media is the best place for supporters to engage with your community. But modern digital marketing tools can make these groups easier to identify and improve communication! SEO tools show a measure of the successes and failures of a digital marketing push. But what exactly can SEO analytics do for a nonprofit?
Advertisers use SEO tools to identify trends in your users and give you data about actual customers. In the nonprofit sector, these tools can help you ensure you achieve goals efficiently. If your web designer implements some simple SEO monitoring tools, you can start learning more about where your strengths are. Tools like keyword wizards and cookie-enabled landing pages allow websites to collect data like a focus group. And once you have that information, you can plan future projects around what’s working for you. Similarly, this data can help you understand what content is more effective with your supporters. Understanding why someone became a supporter and what they are engaging with can help you create stronger connections.
Digital Marketing for Nonprofits
Digital marketing tools are taking nonprofit marketing by storm. So today, we broke down some of the most effective tools we use to do digital marketing for nonprofits. We covered the advantages of email campaigns and how to best use your social media presence. We also gave you some tips on using your SEO tools to enforce your relationships with your base. But we understand that running all of these different projects can be too much for a nonprofit. If you’re looking to outsource any section of your nonprofit’s marketing plans, Kallen Media can help. Learn more on our website!