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Category: Business Articles

The 2021 Year in Review

2021 was crazy. Despite everything that happened, Kallen Media had a record-breaking year! We grew as a business by focusing on our strengths and putting our clients first. Now that the New Year has passed, we wanted to reevaluate and reflect on it. So, welcome to our 2021 year in review!

In this blog, we will break down the year we had. We will cover every vital marketing tool we used this year, like SEO and web development software. We will also introduce you to some of the new clients we started working with, including our new clients in Canada! Finally, we will give you an insider peek at some of the projects we hope to bring to you next year. So let’s start off the 2021 year in review!

Marketing Tools

 It wouldn’t be a year in review if we didn’t talk about some of the vital resources we used! As a digital marketing agency, we use many brand-new tools to bring fresh content and designs to our client’s projects. Digital marketing resources are unique because they use the built-in data collection of websites to identify and target your ideal niche. These tools break down neatly into three categories.

First, there are web development tools; this category includes front and back-end building platforms. Second, we have conversion optimization programs or SEO. Finally, we have graphic design tools. These things help us create efficient landing pages. When we’re sending out any content, graphic design programs are what we use to make sure everything is visually appealing to customers! 

Web Development

Designing a website is the first step any business has to take to start its digital marketing journey. A website is your company’s face online, and it’s vital to your company’s long-term health. In 2021 we had the opportunity to update and create multiple different websites. Without a doubt, the most crucial web development tool for us is Divi. Divi is a front-end development platform that lets us develop websites fast. However, more importantly, the Divi builder scales easily. 

The Divi platform allows us to build a website that we can change on the fly and grow with your business. Divi also comes with an incredible amount of pre-licensed template materials. All of these features make Divi a versatile development tool. The flexibility that Divi offers is what makes it so important. Once we have your platform live, we can start the optimization!

Conversion Optimization

SEO uses conversion optimization tools to ensure the optimization strategies we developed are working appropriately. There are hundreds of programs that make up the SEO toolkit. By far, our favorites are Semrush and Google AdWords. Semrush is a stand-alone SEO tool that helps you identify keywords using live analytics. Keywords are the building blocks for most optimization practices, so you need to make sure you’re using recognized words that track well. Semrush gives our clients the peace of mind that their keywords are relevant to their work and hit with their target audiences. After a solid base plan with Semrush, we use AdWords’ built-in tools to monitor campaigns. 

AdWords are Google’s built-in pay-per-click advertising systems. Because it is integrated centrally into Google, this program is bar-none the best SEO tool in digital marketing. Adwords integrates live data directly from accurate searches to help you identify keywords and works independently to identify related words! We used both these tools consistently throughout the year to create and verify innovative ad campaigns for our clients. Finally, we used graphic design to bring everything together!

Graphic Design

If you see something you like online, we will almost guarantee that a graphic designer will look at it first. Graphic design refers to creating art or media to communicate a message. As a digital marketing agency, our graphic design team worked hard in 2021, creating engaging social media and web designs. We use many programs to both find and edit content. But by far, the most helpful tool in our graphic design handbook was Canva.

In 2021 our most used graphic design tool was Canva. Canva is a user-friendly design program with convenient templates for everything from Instagram posts to posters. We even used Canva to design our 2021 holiday card! Canva allows us to customize individual elements, attach logos, and even color coordinate an entire campaign’s graphics easily! Now that we covered all of our favorite marketing tools let’s move on to our favorite part of the 2021 year in review; Our client spotlights!

Our Clients

Just like your business, we are nothing without our loyal clientele. And we want to take a second out of our time to highlight some of the clients who trusted us to handle their various marketing efforts. Our diverse clients range from small businesses to tech rental companies.

This year was record-breaking for us, so we have a lot we want to talk about it! This section is a doozy between new projects, fresh clients, and valued returning customers! To make it easier to digest, we will break down our clients into two major sections; Nonprofit, tech clients. We are also going to talk a bit about our new international client! Let’s start by talking about our clients in the nonprofit sector.

Nonprofits

It wouldn’t be a proper 2021 year in review if we didn’t have a nonprofit segment! Our nonprofit marketing team is Hugely important to Kallen Media. We started by focusing on nonprofit marketing efforts, and we love that the industry now trusts us. But we haven’t abandoned our smaller clients. A big part of our 2021 year was maintaining ad grants and campaigns for local charities. We enjoyed working with national teams after years of offering pro-bono work and services to local nonprofits. 

Project Giving Kids is a network for nonprofits to connect to kids under the broader banner of their focus causes. PGK has projects going in every state in America and even has systems set up if you want to bring a project to your community! As an experienced nonprofit marketer, we could promote consistent messaging through the proper channels. Similar to nonprofits, the tech rental industry has its own set of unique challenges.

Tech Rentals

Technology rentals is a complicated field. It can be stressful to work between incredible demand from clients, tight deadlines, and lots of sections to coordinate. These factors combine to create a situation where it’s essential to delegate tasks. That’s where we come in! Kallen Media has designed custom strategies to help tech rental companies flourish in a harsh environment. In 2021, Kallen Media was the go-to for tech rental companies’ marketing work!

Tech rental companies need to have premium websites and consistent social media. People in the industry will struggle to remain competitive without good assets. Most of the work we do for tech rental companies revolves around web development and SMM. Managing social media presence was a big part of our year. We even designed standard tech-friendly themes to make engaging content and build some websites from the ground up. Tech rentals were even responsible for Kallen Media’s first international client!

International Clients

Growing a business to the point of international trade is an incredible milestone for any company! In 2021, Kallen Media was able to celebrate that achievement. We were lucky enough to work with Montreal Computer Rentals on multiple projects. Our team got to handle everything from groundbreaking web development to creating a social media presence! We will take a section out of our 2021 review to highlight MCR’s work!

MCR is one of Montreal’s leading tech renters. Recently, MCR was looking for ways to keep standing out from their competition. We cemented that goal for Montreal Computer Rentals by redesigning their website and coordinating SMM strategies. The new site is sleeker than ever, and we are reaching huge potential niches with social media outreach. Our work in 2021 with MCR was so fun, and we can’t wait to grow that relationship in the coming year.

2022

2021 was extraordinary by any metric for us, whether you look at blogging, SMM, or other services. And we want to make sure we have an even more explosive year coming up! Moving forward, we are incredibly excited to face whatever 2022 brings us. Kallen Media is proud to say that in 2022 we are going live with a brand new website! We hope that the website makes it even easier for you to contact your favorite digital marketing team. We have a lot of goals and projects we can’t share, but we want to tell you about some of our more general hopes for 2022.

One of our main goals for 2022 is to continue our dedication to our clients. That goal goes hand in hand with a stunning platform filled with easy-to-use tools. We also hope to improve our customer’s ROI. We’re expanding our operation by folding innovative tools into our current strategies. One example is web development, where we plan to incorporate new front-end builders to blow your audience away. In 2022 we hope to find new ways to promote your company’s message. 

The 2021 Year in Review

Thank you for reading our 2021 year in review blog. 2021 was a massive year for us. We did work for companies in nearly every primary sector of the digital marketing world. We brought nonprofits stunning designs using Canva for graphic design. Kallen Media provided tech rental companies with cutting-edge websites with Divi to keep them ahead of the competition. We used Semrush and Google AdWords to ensure clients’ web presence was perfect. Finally, we continued to build trust among our clients by providing practical strategies using cutting-edge tools. We had a fantastic year that we hope to bring that same energy into 2022.

Marketing is our passion, and assisting companies with outreach fills the Kallen Media team with joy. We hope to expand operations and bring our services to even more people this year. If you need help understanding current trends, Kallen Media is here. Want support implementing innovative marketing practices? Get a quote for Kallen Media’s service today.

What You Need to Know When Branding Your Business

When starting a company, branding is essential. Equally important is making sure your brand conveys the right message. I consulted with Laureen Burd from LadyBurd Designs for her expertise on what you need to know when branding your business.

According to Laureen, there are many branding to-dos, including choosing and obtaining a company name, as well as defining your business. The next steps are what we will discuss today:

  • Your Logo
  • Colors and Company Fonts
  • Consistent Branding Message

Branding Your Business: Creating the Logo & Tagline

The first step in branding your business is to develop a logo and tagline. These should not only represent your brand but be unique and stand out in an often crowded marketing environment.

Creating Your Logo

Logos come in many forms. For instance, they may include the company’s name stylized, an eye-catching illustration, and/or a combination of the two.

Because creating a logo can be overwhelming, before you begin, start by getting some inspiration. First, look at your competition and other companies that have great logos. Then, refer below for suggestions on how to get those creative juices going:

  • The logo needs to speak to your customer. For example, what does this demographic look like? Are they more conservative, modern, progressive? What are their hobbies? Do they like to garden? Represent this in your logo.
  • The logo needs to look good in black and white, not only in color.
  • Needs to have a classic design, not trendy, or out of style in a year or two.

The next step, it is time to create your logo. There are numerous tools out there to help you do this. Here are some free logo design tool options.

Additionally, you will need multiple logo versions. Multiple versions are needed for websites, print materials, websites favicon, social media, etc.

Logo branding page. On this page you see the different logos and when you use these logos based on the background color of the website or printed material.

Example of logo variations. Logos created by LadyBurd Designs.

 

The Right Tagline for Your Brand

A good tagline is memorable, short and perfectly defines your brand. Think about Nike’s “Just Do It,” or M&M’s “Melts in Your Mouth Not In Your Hand.” For either of these brands, you recognize the company by just hearing the tagline.

To create the perfect tagline, start brainstorming and jotting down ideas. Here are some questions to think through:

  • Words that describe your company’s brand?
  • What services does your company offer?
  • Emotional or action words that describe your brand?

Now take the words you jotted down and start to play with creating your tagline.

There are also free slogan generators. Even if you don’t use the generated slogan, it will help to get you started. Before you sign off, always have others review.

Branding Your Business: Finding the Right Colors & Font

Now it’s time to decide upon the colors and fonts. 

These are key to having great branding. If a potential customer can not read your ad, website, etc., that results in lost business.

To start, look at the competition. An easy way to find out what fonts and colors a competitor is using on their website is by inspecting elements on their web page.

The Right Brand Font Styles

Another way to inspect font styles on a web page is to install a free font finder plugin tool, such as WhatFont. The link is to WhatFont’s Chrome plugin. They also offer plugins for different browsers, as well as mobile. Then, think through your brand and what type of fonts will work best for your brand.

Shows what WhatFont does when being used on a web page. Ways to determine fonts to use for your branding.

Example of WhatFont.

Additionally, if using multiple font styles (should not use more than 3) they must work well together. An easy way to find font pairings that work well together is Google fonts and their fonts are free. There are many font sources that charge or are only free for a certain use. Always read and understand the font licensing before using it.

Once your font styles are chosen, there are more decisions to be made. For additional information on font guidelines refer to this blog.

The Right Brand Colors

Great font style is backed by a good color theme. This means across the web, print media, etc. the colors need to reflect your brand and should work together.

The first step, determine your color theme. There are free tools available such as Canva, which offers color selection resources. Adobe Color is another option. Furthermore, with Adobe Color you can look through premade themes or create your own color theme. Also, if you have an Adobe Creative Suite account you can add your color theme to your Adobe Library.

Shows what Canva color theme selector page looks like.

Example of Canva color theme selector.

The next step, deciding your company’s primary and secondary colors. The primary colors are the colors you will use the most. Secondary colors you will use sparingly. Because color is part of branding, you need to clarify primary and secondary colors to keep yourself and your team consistent.

Last thing to keep in mind, be aware of colors and font being used for those that are color blind.

Branding Your Business: Consistent Brand Message

The final topic in branding your business is having a consistent branding message.

Consider the example below. There is a mix of branded materials, printed materials and digital materials, which all have the same brand message.

Photos of Pinnaql companies printed branding materials and a photo of their website. Shows the brand consistency, even though one is a print material and other is on the web.

The photo on the left is of a company’s printed marketing materials and on the right the same company’s website. Branding materials provided by LadyBurd Designs.

Same Branding Message with Photography and Graphics

Now let’s talk about your visuals, photography, graphics, and all other visuals that give your media some life. Below are some popular visuals that you will probably use and some guidelines:

  • Photography – Photos need to be shot at the same angle, use the same lighting and look cohesive. The same standards apply when using stock photography.

Example of What Not To Do

Shows an example of two photos. The two photos look very different. Shows an example of what you need to avoid when selecting stock photography for your website.

Two photos of food, however, the way they are photographed are very different and should not be used by the same company. Photos provided by Unsplash.

Example of What To Do

Shows an example of two photos. The two photos are photographed the same way. Shows an example of what you need to look for when selecting stock photography for your website.

Two food photos are photographed similarly and can be used by the same company. Photos provided by Unsplash.

  • Illustrations/Graphics – Same color story and same style.

Example of What Not To Do

Shows an example of two illustrations. The two illustration look very different. Shows an example of what you need to avoid when selecting illustrations/graphics for your website or print.

Two illustrations, the color story and style are different and should not be used by the same company.

Example of What To Do

Shows an example of two illustrations. The two illustrations are the same color story and style. Shows an example of what you need to look for when selecting illustrations/graphics for your website or print.

Two illustrations, similar style and the same color story should be used by the same company.

Below are some graphics and photography sites that provide primarily free resources (read the licensing on each photo/graphic before downloading):

Photography:

Illustrations/Graphics:

When using illustrations/graphics or photography online, read through and understand the licensing agreement. If you are questioning the license, reach out to a legal professional. Using a graphic or image inappropriately can end up in a fine.

Providing Branding Standards

Now that you have completed the steps above, you need to create a branding guide book. In this book, you will provide everything created above and standards for each of these areas. This will ensure everyone in your organization and external users use your branding elements appropriately.

 
Shows acceptable and unacceptable logo usage.

Page from the branding guide book that shows proper logo usage.

In conclusion, branding is a big project to take on. However, once complete, you will be very thankful you put in the time and your business will reap the results. There are many companies that specialize in color and branding like LadyBurd Designs that will create your branding kit.

Once your branding is done you will have all the information needed to start to market and build out your responsive website.

Social Media For Your Business: Bente’s Tips For Success

Did you know that every month there are more than three billion people worldwide using social media? And most of this can all be accessed by the phone in our pocket. So, why aren’t more businesses using these wide-reaching platforms? We from Bente Online are teaming up with Kallen media to inform you about the importance of social media for your business. We are adding a bit of European flavor to the mix.

The importance of social media has increased even more this year. As a result of Social Distancing, we had to find a way to stay connected and maybe even stay relevant. We are social beings, and we are constantly in need of keeping in touch. Consequently, when contacts from our workplace, school, or daily activities lessen, the need for online interaction increases substantially.

social media

Besides seeking social contact during this pandemic, we also have a lot of free time on our hands. People choose to spend their time on countless social media apps. We seek entertainment, find ways to fill up our spare time and keep up with the news. Apps like Facebook, LinkedIn, Instagram, and TikTok were visited even more this year. However, it’s not only these platforms that have increased in popularity. Platforms like Skype, Microsoft teams, Google hangout, and Zoom are also beginning to shape our digital future. With all these changes, there are a lot of business opportunities being created online.

Staying Active on Social Media

But why is it important to stay active on social media as a business during these circumstances?

Covid-19 is something that affected everyone. Aside from the creativity the lockdown brought, it also brought a lot of complex problems. That is why you need to stay relevant as a business owner and take advantage of this increased use of social media during such a period. Looking at the way technology has been advancing in just the last 10 years, technology use will probably increase even more in the following years.

Lockdown or not, being present on social media is essential to growing your business. If you don’t have a LinkedIn, Facebook, or Instagram with your company name linked to it, you are simply not taking full advantage and are missing out. Only merely creating a social media account is not going to do it.

Essential Use of Social Media

I’m going to discuss the four main reasons why proper social media use is essential.

Reason number one being, the importance of engaging with your customers. Letting customers know you are active online provides an effortless and, most importantly, accessible communication platform. On these platforms, you can connect with your customers on a personal level. By doing this, you get more exposure, get to know the customers, and target the right target audience. You can create a platform with stories that people can relate to. Bingo!

The second reason would be to stay in touch with your competitors. Try to stay ahead of competitors by analyzing their social media and improving on this. If you have a social media account, you can see how they engage with their customers and learn from it. Incorporating related questions and problems in your social media posts will help you stay one step ahead. You respond immediately and post a social media post about the issue.

The third reason is that Social Media marketing is relatively cheap compared to other online marketing firms. By creating the right content and using social media ads the right way, you can get a lot of value for your money through social media leads. You need to know who you are targeting, and you need to create the right audience. If done the right way, it generates an organic way of getting sales from ads.

social media

The last reason would be that it provides traffic for your website and improves your Google reachability. By providing useful and interesting social media content, you can get your followers to click on your website and find out even more about your business. Moreover, it provides an opportunity to improve your SEO.

A Final Tip

By creating a good and interesting Instagram name, you are one step closer to being a click away from your customers. For example, you are a restaurant in New York that sells cookies. Your username would be your business name, while your regular Instagram name could be NEW YORK COOKIES BY SAM. Therefore, leading to better reachability on Instagram as people search for their wants and desires; stumbling upon your well-formulated page.

In the current digital information age and especially during this pandemic, we can take advantage of the increasing amount of social media users. Social media is a powerful platform, so use it optimally and efficiently to take advantage maximally.

Bente Online

Bente Online is a young creative company that provides Social Media marketing services to small and medium-size companies without its own marketing department.

We create, design, and maintain your Social Media channels to connect with your target groups and growth in the number of followers. We also sell social media posts separately for private and commercial use. Bente Online is your online manager.

While offering structure in combination with creativity, we realize a structured quality approach for a part of your business, which is so important nowadays.

In our view, the use of corporate social media is all about communicating interactively with your relations. A higher goal is to make them fans and ambassadors who can recommend your product or service in their network. There are 3 important conditions for this: openness, mutual trust, and a good reputation. This type of fast media is all about a healthy portion of creativity, discipline in your repetition, and perseverance.

How To Get a Fundraising Campaign Noticed

Fundraising is very often the only source of revenue a nonprofit has to draw from. And without a good fundraising plan, most nonprofits wouldn’t be able to sustain themselves. Over the years working with charities, we’ve learned firsthand how fundraising can impact a nonprofit. That’s why Kallen Media has spent time outlining how to get a fundraising campaign noticed.

This blog will focus on fundraising at different business stages and how social media can help you connect with your base. Then we will tell you about some ways you can ensure your next fundraiser will be a huge success.

Fundraising at Multiple Scales

Every fundraising campaign should have a set goal, but at the same time, you should have sub-goals and a plan to keep supporters engaged throughout the entire process. That’s why multiple scales of plans can help keep your campaign on track. At the beginning of a campaign, this can often mean your fundraiser starts with a soft launch.

A soft launch is a process where you begin your fundraiser by reaching out to your known supporters or previous donors. Essentially this process helps kick start your main fundraiser with early donations! At the same time, this gives you the chance to fix any unforeseen problems with your event. A soft launch is a smart way to guarantee your main event is not only ready for public consumption but already has some inertia.

donations

Before you’ve reached the minimum goal you set initially, it’s important to focus on increasing your campaign’s momentum. A lull and loss of interest can be the death of a fundraiser, so it’s important to have plans to keep people interested in your fundraiser until you’ve met your goals! But what if you’re more successful than planned and you exceed expectations?

If your donors really resonated with your fundraiser and meet your initial goals, you’ll need to be ready for surplus donations, and people will expect you to have a plan. Stretch goals will help make sure that any extra money from fundraisers will go to good use. By setting stretch goals, you can guarantee an initial project and then begin to dream about incredible extra ones too!

Social Media Marketing and Fundraising

From crowdfunding sites to Facebook birthday charity drives, social media changes the way people connect to causes. And Nonprofit marketing companies are well suited to this fundraising landscape. Making sure your next fundraiser is well advertised on social media could vastly improve your exposure. But how exactly does a nonprofit get a fundraising campaign noticed on social media?

One simple way to improve social media awareness is a fundraiser hashtag. Specific social media branding for your fundraiser can give people a place to come together and check in on goals or even promote to other friends they have on the platform who might not be involved yet. Creating a hashtag gives people a way to promote and engage with your fundraiser more easily.

Show People Impact

One easy way to keep people engaged with your efforts is to show people what their money is paying for. During a lull, people who could potentially be donors might have a hard time seeing why they should invest in a nonprofit. Charities with videos or other testimonial style evidence of their efforts are more likely to receive donations. When people see what charities they want to help, give your potential donors a chance to see what their money would do for the nonprofit. People will also be more likely to promote your material once one of your fundraising campaigns is noticed, so show them off.

Matching Donations

Matching programs are systems that let a nonprofit or another organization match donations for a select period of time. Because you have an extra draw, matching can help get your fundraising campaign noticed. A Matching program is a great way to incentivize people to donate. This promotion makes people feel like they make double the donation. These perceptions make people feel like they have a lot more influence and spending power.

Depending on your fundraiser’s length and goals, a matching partner could choose to back the whole campaign, double your earnings, or only a smaller percentage of donations. Either way, the matching donations system brings in a lump sum of money and additional incentives.

Sponsorships

From 5k’s to pie-making contests, hosting an event is a time-honored way to gain financial support for a nonprofit. But a real big-ticket avenue not everyone thinks of is event sponsorships. Teaming up with a corporate or industry sponsor connects you to powerful financial resources that typically have established audiences through their customer base.

sponsors

Similarly, if you’re already hosting an event, sponsorship can be a form of delegation. If you’re already worried about several things, sourcing sponsorship and the accompanied help could make your event easier to plan and operate.

How To Get a Fundraising Campaign Noticed.

Fundraising is a critical element of financing any nonprofit operation. And because it’s so important, it helps to have a comprehensive plan for every fundraising level. Your nonprofit must have an outreach plan from the soft open to theoretical stretch goals when looking for capital. Using crowdfunding tools and clever social media tactics, you can help boost a fundraising campaign to new heights. But you’ll need to think of ways to keep customers engaged.

The team at Kallen media has had the pleasure of helping many different nonprofits over the years. And every time we learn something new about how to get a fundraising campaign noticed. So if you’re a nonprofit who isn’t satisfied with the results of your fundraising efforts, Kallen Media can help you. Contact us online or via the phone today for a consultation and a custom marketing plan from a team specializing in nonprofit marketing.

How to Start a Business: a Guide for You

Have you ever had an idea and thought: “I swear someone would pay me for this!” Well, you might be right, but there are some critical steps to take before your idea is a real business. Some people think of incorporating themselves as an impossible task. But making a company is easier than you might think! Today Kallen media will show you How to start a business.

All businesses start with an idea. But before you begin making companies based on random thoughts, you should prepare. Please don’t take it from us; knowing what you want to do and having a plan is key to a thriving company! So where do you start after you’ve had your idea? The first step in creating a business is all about researching your concept.

Market Research

 

Once you’ve come up with an idea for a company, you need to make sure that it will work how you envisioned. Research means testing the hypothesis against lots of real-world problems or conditions. To ensure your idea is viable, you need this kind of market research. Tests often include people’s opinions on your product or service. If people like your product, it’s essential to see if you can target similar audiences.

business person

Important decisions to make here focus on your direct product and target markets. Say you have the right product but don’t know who wants it; Market research can determine where products should sell. Once you are sure you have your final idea and a target audience, its time to move on to some more concrete decisions like location and name!

Operations Prep

 

One of the essential steps in your business venture will be getting funding. There are lots of options for financing, but depending on your network, some options will be better than others. One option is venture capitalists who will fund you for a stake in your business. Another good option is private funding from other angel investors who will be more hands-off.

After you are funded, its time to put all of your research to work for you! The next steps are making some concrete decisions about where and how you will do business. Firstly your business needs a name! Preferably something relevant and catchy so customers will remember it. Once you have all this, you have to decide where you want your business to operate.

Location is a significant factor in your success. So a company should choose its base wisely. If you have a concentrated target market somewhere, consider opening up your shops there. Conversely, if you need to save money on overhead, a state with lower taxes might be your best option. If you don’t think a brick and mortar store is a good fit, you could hire a professional web designer. Either way, location will affect your profits, so make an informed decision.

Permits and Licenses

 

Once you’ve made all the decisions and have your business plan laid out, its time to make it official, you’ll need to register your business with the federal and (maybe) the state governments. Registration will help protect your brand legally. Registering also allows you to get access to other necessary business ID’s

Once your business is registered, you have to acquire federal and state tax IDs. To get these IDs, you’ll need to generate an employee identification number. An EIN is a number that government agencies will use to classify your business; it’s like a social security ID, but for a company. After you’ve done this, you’ve officially got a real taxable company to do business. But depending on your product or services, you might need other licensing.

business person

Once official, your business may need to acquire special licenses to make sure its legal to operate. One classic example of these permits is liquor licenses, which bars need to sell any alcohol to customers. Applying for licenses and permits is vital because, without them, you are potentially breaking the law.

How to Start a Business

 

A lot of people have a good idea or design for something they could turn into a functioning business. But most people either don’t execute their ideas or, worse yet, don’t know how to. But knowing how to start a business can turn your vision into gold! That’s why we think it’s important to understand the basics of making a company.

The first step is to make a business plan. This plan should be a description of what you want and think will work for your business once you have a loose idea to conduct market research. Market research will inform you about the crucial factors that will make or break your company. Once armed with knowledge, an entrepreneur must begin to decide what the business will be and where it will operate. Following all of these, business owners will need to secure funding and proper permits. And after all of these steps, you’ll officially have a legal business!

Once you’ve followed these steps, your journey isn’t over. After planning, operating your businesses will take you places you’ve never imagined. If you have questions about how to start a business or have more questions about running a business, Kallen media is here to help. Head to our website to chat with us about your companies’ rise to the top!

Google Ads Strategies for Real Estate: a Guide

It used to be that if someone wanted to gain more exposure through advertising, they would have to place an ad in a newspaper, magazine, or even purchase airtime on the radio. With technology improving over time, people have been looking to prepare for the future. That is where digital marketing comes in. Owners, managers, and investors are starting to focus more on social media, email marketing, content marketing, SEO optimization, and Google Ads. The real estate industry is no different than anyone else, you have to be marketing in the digital world. Here are some google ads strategies for real estate.

Real Estate Agents

This image has an empty alt attribute; its file name is realtor-3180037_1920-300x300.jpg

The preferred method for any Real Estate agent to make a sale is face to face. However, in current times during the pandemic, agents have to find other ways to draw more attention and sales to their business. They also have to spend time finding ways to draw more attention to potential buyers and sellers. Asides from agents having to create their landing page and setting up all the tools that they need for their business. Agents need to start advertising their inventory and have everything connected.

Once connected the process of connecting is where Google Ads comes into place. According to Jon Clark, the conservative estimate for an agent to set up google ads, generate keywords, and place bids can take 6 hours of work to put into their campaigns. That is not including the analytics either. According to the same article, the average cost per click is about $2.37.

Real Estate Agents use Google Ads to further target their audience by creating competitive ads for keywords. Similarly, by also generating keywords that would include property names, area names, types of real estate they provide service for, and other real estate keywords that would bring more attention to their business. Other words like buying, selling, and renting or commonly used keywords that agents place bids on to get ranked.

If Real Estate agents fail to optimize it correctly, then the time, money, and effort would be a waste, no question. So, if you are an agent and you are looking to create a campaign, we recommend that you make sure to approach it wisely by taking the time to go through how you want to draft your ads and what keywords.

Residential Real Estate

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Here is where it can get a bit more complicated. As tough as it is, advertising an apartment or home already has its challenges. This difficulty is because not everyone is renting an apartment or house, nor are they looking to rent either one. For a company to generate more visibility for apartments they own, it is crucial in their campaign that they target only the people who are planning on living in your city when they start their search. Even if there are well-known individual establishments in the area, keywords can be optimized around that place to create an apartment buzz for the company.

It is essential to bid on branded keywords. An example of branding can be the name of a community within a city where the prospective target lives. The idea is to create a campaign strategy that focuses more on qualified traffic by narrowing your focus and search. The broader the search, the more challenging your campaign becomes, and the business is not being utilized properly.

Commercial Real Estate

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According to an article on SharpLaunch, in 2019, Google accounted for more than 38% of the US digital ad market share and grew more than 80% of all search ad markets in 2020.

Google AdWords is very popular for virtually every business owner out there.

If you think residential is difficult, can you imagine what commercial real estate is like right now? Primarily due to the pandemic, most companies are not leasing offices. The majority of companies have their employees working for home.

But just in case, we will throw it in here.

Commercial real estate is expensive, but so are some keywords that go along with it.

According to the same article, the most expensive highest cost per click office-related keyword is “office space for rent NYC” with the cost of $74.49 per click. That’s about what it costs to pay for a nice meal and a high-end restaurant.

Companies are eager to rent out office space, and being able to advertise their available space is crucial to their success. When it comes to commercial real estate, it depends on the type of commercial real estate to invest in Google Ads. Whether it is office space or retail space, strategizing Google Ads has to be specific enough that companies can target the appropriate audience.

Our Conclusion

Creating a Google Ads campaign is challenging, and not everyone has the time. Especially if you have a specific budget, you would want to make sure that the money is.

It’s recommended to do an extensive search on keywords related to the area and type of real estate. Still, it would be beneficial to look up keywords that relate to a concept within real estate as well.

While Google Ads are a great way to market your properties and business, it is not an easy task. Have you struggled to develop the right google ads strategies for real estate? Don’t worry, Kallen media has the right tools for your success! If you need help with google ads strategies for real estate, please reach out. Kallen Media is here for you.

Financial Planning: Questions For Starting Your Business

How much money does it take to start a business? Are specific business cheaper than others? Will you need investors? Starting a business is a complicated endeavor. But asking the right questions can simplify the process. Financial planning for your business will make this process easier.

In this blog, we talk about five essential questions that show how much you need to start a business. Financial planning is the key to business success. However, not all companies are the same. As such, the business plan should be unique too. Firstly what does your business do?

What Do You Sell? Products or Services

 

Does your business offer a service or produce a product? This distinction makes a big difference in startup prices. The short answer here is that services tend to be cheaper. Services operate with fewer employees, less manufacturing, and sometimes no rent! Often services are offered by qualified professionals, which means you have to do less networking! There are some cons when providing a service. Services are hard to scale. This hurdle can mean higher costs in the long run. However, products are more simple to scale.

Products have high manufacturing costs. To start your business, you need things made and packaging and other underlying costs. Planning for all of this in budgeting is essential. Unlike services, selling a product is easier to scale. Accelerated manufacturing often makes the unit prices of goods cheaper. One of the hardest parts about starting a product based company is the initial investment.

Staff: how many employees do you need

 

You are deciding how many and which kind of employees you need is vital to operations. Too many employees might make the system inefficient. While on the other hand, too few employees make work impossible to get done. Having the right number of employees is the key to efficient work. But what kind of employees do you need? Between contractors, part-time, and full-time employees, there are lots of choices. E-commerce can also change the number of employees you need. If you require full-time employees, one key consideration is extra costs like insurance and other benefits.

Location: where is your startup

 

Some places are cheaper than others. This difference can be affordable rent for you to live while you build your business. Or sometimes, a state has low operating costs due to tax laws or other factors. Deciding where your business is based is a crucial decision when financial planning. The critical distinction here is rural versus urban environments.

Densely packed cities will always mean higher rents and more competition. And these factors can often kill a new business. Often companies who can’t afford to initially staff where they live will outsource to remote offices. Therefore they are saving money. But they do lose some direct access to work. A less populated environment means cheaper land and often lower startup costs in general. This is doubly true for the internet. Sometimes setting up a website is a better move. Fees also apply to housing. Living in a less costly area means all of your money can be focused on growing a brand new company!

Time to market: out finance the competition

 

This may seem obvious, but it is still vital. If your competition can replicate your product or are already designing a similar service, time to market is very important. If you need to be the first to market, get ready to spend. Accelerating a launch is possible; it just requires more money, time, and effort. The money should be spent if a company could fail based on this time factor. But what if you’re not in a rush?

If you don’t need to speed to market you’re in luck! Because there is no time pressure, saving money is easier. You can wait for better prices and even take time to scale at a healthy pace meaning fewer startup investments.

Salary: plan to keep your day job

 

CEO salaries are vastly different from company to company. Do you need to be paid a salary right away? Sorry, but you’ll probably need your day job. Most companies can’t afford to pay a CEO salary right away. This means you’ll need other income to support yourself. But what if you can survive for a year? Well, if you can make it that long you will probably be ok. By a year, most companies can afford to pay a CEO. So if you can make it that long you get to focus on your business even more!

Financial planning for businesses

 

It’s pretty important to plan out the money you need to start your business. Knowing what kind of business you want to start is essential. If you know that, answering questions like location and staff is more comfortable to answer. Then all that’s left is personal finance questions and long term scaling projects.

Do you still have questions about financial planning? Kallen media is an expert at helping startups maximize their budgets. If you need help with planning out your business, feel free to contact Kallen media via our website.

Optimizing Your Company for the Digital World

Easy and affordable website service for your digital business

 

Coding your website can cost thousands of dollars to be done correctly.  This means to have everything visibly appealing while working solidly on the backend. Kallen Media wants to help you avoid those unnecessary costs and give your company the website it deserves. Kallen Media utilizes WordPress to create visually appealing websites.

WordPress helps to avoid over-complicated sites and employs Divi building and various plugins to prevent the time-consuming coding that goes into website building. Divi Building allows the site owners to make their website their own with little to no knowledge of website building. Kallen Media takes advantage of this new technology to make website creation fast and painless.  At Kallen Media, our goal is to optimize your company for the digital world.

 

WordPress can make your website visually appealing

 

Kallen Media uses WordPress specifically because of how trouble-free the structure of the content organization system is. WordPress websites enable designs with many plugins that can be easily applied to your site to mold the exact theme you desire. What WordPress does is take the complex coding that goes into website building and packages it into software ready for virtually instant results. Kallen media then takes that software to mold a website to your liking. Your digital business website becomes optimized in no time with help from Kallen Media.

 

Having your customers aware of what you are selling, advertising, and saying

 

With the hardships we have been facing these past few weeks regarding COVID-19, having a website up and running can increase your revenue without risking your health. Kallen Media can help with setting that website up and creating blog posts that you may not have time to worry about. 

Switching from having your team in an office to being entirely online can be time-consuming and stressful. Kallen Media can relieve some of that stress by updating your valued customers. These updates include the status of the company, what your next steps are, and your future as a company.  Not to mention all of the products you are marketing to ensure you are optimizing your company for the digital world.

 

Money through business

 

 

Having blog posts is essential to any successful business. This reasoning is because they allow your customers as well as your business partners what is going on. Amongst all this craziness, many companies have gone dark, and their customers are unsure of what’s going on. That doesn’t have to be you, and should never be you. Kallen Media will create personal, informative posts that give information on what is going on with your small business. 

In three easy steps, you could have three blog posts going up in a week, keeping everyone up to date. The first is to brainstorm what exactly you want to say or not say. Second, is to start creating those posts and writing up what will be reported. Finally, Kallen Media can prepare blog posts up to a month in advance and schedule them according to your plans for the future. 

 

With this day and age, social media is a big step for your small business

 

Kallen media can advertise your small business on social media platforms to broaden your range of customers and catch more attention from potential clients. Having social media platforms can also allow for your digital marketing to be more accessible by linking your site to your various accounts and posts

 

Social media connected

 

Kallen Media works out a specific plan of how you want your company to appear on social media. You can decide how many posts a week there will be while managing to keep your message clear. Kallen media is not just a website design company. It is a company that wants to help your small business reach the success it deserves by offering individual services that are unique to your company. Many marketing and advertising companies do not provide the personalized service that Kallen media does. We create a customized plan for you based on your specific needs. 

Kallen Media can help your small business develop digitally through blogging, website design, and social media management. We personalize our customer services, so you are happy with how your new website displays your brand. Use the contact tab on our website to talk about your next steps.  We also offer free SEO audits and counseling sessions while optimizing your company for the digital world.

Kallen Media’s 2019 Digital Marketing Recap

As the year draws to a close, I wanted to reflect on the successes of the past year.  And this year has been full of excitement and lots of growth! In 2019, I launched Kallen Media LLC as a digital marketing agency focused on growing small businesses.  So looking back, I wanted to create a recap article to highlight some of our first year.

 

The Start of Kallen Media

Kallen Media Logo

At the start of 2019, I was in the position of director of marketing at a small web and app development company.  Here I was able to hone in on what I enjoyed about digital marketing. And this year started by teaching customers how to use and building out a variety of WordPress websites.  The possibilities were endless for what we could create. So once the sites were up and running, it was time to start the process of optimization.

 

Finally, it was at this point that I realized it was time for me to start creating my own company, Kallen Media LLC.  I incorporated the company in May of 2019. The company was going to build itself on providing meaningful digital marketing services to small businesses.  There were so many businesses that had great products and services. However, in most cases, these businesses’ online presence left much to be desired. This trend left me wondering what services would make the most significant differences to my potential clients.

 

Digital Marketing Services

Custom website design

Social media management was what I thought digital marketing was all about initially.  However, this is the classic content creation and reputation management, so many businesses lacked.  Creating custom plans to promote brand image while interacting with customers made sense. Utilizing programs like Hootsuite makes social media management more straightforward and more accessible for small businesses to manage.  Because Kallen Media is looking to provide value, we offer our social media marketing services, starting at $200 to make it affordable for companies of all sizes.

WordPress web design was the next service that I was very eager to incorporate with Kallen Media.  Websites are becoming the most crucial marketing tool for businesses in an ever-growing online world.  If a competitor has a better website, search engines are more likely to rank it higher, and more customers expected to go there.  Creating custom designed websites can cost hundreds and thousands of dollars. Utilizing a CMS like WordPress lowers development costs without suffering on appearance.  WordPress websites can also more efficient. So these websites allow for quick and inexpensive changes.

Google ad grants

Finally, I decided that focusing on paid digital marketing campaigns would be most beneficial to small businesses.  After doing extensive research and working with a variety of companies, I have found that Google Ad management is the most effective online marketing resource.  Other channels like Facebook, Instagram, and other social networks have also been successful for niche businesses.  Many businesses were not utilizing their ads effectively or had poorly structured campaigns. This trend can lead to poorly qualified leads as opposed to highly targeted groups.  Once our services list looked great, it was time for us to start opening our doors to working with clients!

 

Companies We Have Worked With

Starting almost halfway through the year, I am proud of all the clients we were able to provide service to during our first year!  Here is a list of the work we have completed in our first-year for-profit companies:

 

WordPress Web Design

 

Web Design Agency Phoenix

  • Casual Crypto was one of our introductory clients!  I was able to teach the CEO, Roman Hughes, how to navigate the WordPress dashboard and create an interactive cryptocurrency blog.  This website is one of the first clients we have trained and build a website that is perfect for people interested in CryptoCurrency Blogs.

 

Farsuperior

  • FarSuperior is a network of businesses designed to promote quality and expertise.  I had the pleasure of designing several of the base websites and creating content.  The content is ever-growing, and we are looking forward to Farsuperior’s official launch and growth in 2020.

 

Content Creation and Social Media Management

 

Spark Organics Logo

  • Spark Organics is the first national e-commerce website that we were able to work on as a health brand.  We were able to create a social media campaign for the summer season while publishing monthly blog posts.  Be sure to check out Spark Organics website for the best organic fruit chews on the market!

 

 

Aria technology solutions logo

  • Aria Technology Solutions is a client that we have been privileged to work with from the International Technology Rental Association.  Currently, we assist in social media management and content creation. Aria has recently expanded to has a Las Vegas office, allowing them to provide quality technology rentals across the United States.

 

 

Itra Logo

  • The International Technology Rental Association has been our largest project. Kallen Media manages ITRA’s content and run the social media accounts. So I have been involved with the association for years.  The association’s yearly meeting is in the next two months.  This event is an excellent opportunity for technology rental companies to network and grow business.

 

 

Complete Digital Marketing Campaign

 

GlassBiller logo

  • GlassBiller is an auto glass billing software.  I am in charge of the marketing efforts and create all digital campaigns for GlassBiller.  The growth that GlassBiller has seen since the start of our efforts is immense, making me very excited for their future.  For any auto glass shop, I would highly recommend checking out the VIN decoder and free trial.

 

 

Nonprofit Digital Marketing Work

 

Finally, it is time to showcase over $50,000 in donated services to nonprofits in 2019.  I have been privileged to be able to provide my services to a variety of different organizations around the globe:

 

Google Ad Grant Setup and Support

 

obol logo

  • Operation Blankets of Love is currently our longest-running nonprofit client.  I have had the pleasure of meeting with the team who provides support for homeless animals.  This organization was the first Google Ad Grant account that I had worked on throughout the year.  It taught me a lot about the rules and regulations and led me to take a deeper dive into how to help nonprofits benefit from the Google Ad Grant program.  Currently, we have supported OBOL to spend thousands more than before.

 

 

trak

  • Therapeutic Ranch for Animals and Kids is a project that we were able to provide exceptional support.  I created Google Ad Grant campaigns to utilize a significantly higher percentage of the Ad Grants while increasing overall website traffic.  If you are interested in providing support for animals and kids, they are a fantastic organization to work with for your whole family.

 

 

Tucson Girls Chorus Logo

  • Tucson Girls Chorus is another local Arizona charity that provides girls chorus programs for all ages.  Initially, the focus for regional growth has been great through the introduction of new campaigns in their Google Ad Grant program.  Finally, the campaign was exposing women of all ages to choral programs is one of the many excellent services that the Tucson Girls Chorus provides.

 

  • REACH provides comprehensive, personalized support for people with disabilities.  I was able to walk them through the Google Ad Grant application process from start to finish.  We have just activated the grant and are eagerly looking forward to increased traffic in 2020.

 

Google Ad Grant Activation & Setup

 

Mystic river watershed association logo

  • Mystic River Watershed Association works with communities to make sure their ecosystem survives and thrives going forward.  Through excellent communication, I was able to setup Mystic’s Ad Grant account within a week!  This speed allowed us to create programs that would be active before and into the new year.

Gray Matter Logo

  • Gray Matter Experience provides inner-city teens with an opportunity to grow their entrepreneurial skills.  I guided their team to activate their Google Ad Grant account. Next, I worked on increasing traffic in time for the new year.  Focus on spring and summer programs will be the core focus going forward to seasonal campaigns.

 

Social Media Setup

 

Tuskegee airman logo

  • Tuskegee Airman Scholarship Foundation was the first nonprofit organization that I worked with, providing digital marketing services.  I set up their social media profiles.  Additionally, I provided insight on how to run successful campaigns. Find out about this year’s current scholars through their excellent website.

 

Exceeding Expectations In 2020

Kallen Media picture logo

I would highly encourage my readers to check out all of the fantastic companies we have had the pleasure of working with throughout the year. There are several more organizations that we have ongoing projects that we are eager to complete during 2020.

 

Looking forward to the new year, I am excited about the direction that Kallen Media is going!  My hopes are continued growth and the addition of clients who I can bring meaningful changes to, at an affordable price.  But going forward, we are hoping to expand our website, team, and client base. Be on the lookout for custom business plans.  You can see what all of our clients have said about us in our testimonials section, Facebook page, or Google My Business page!

Check out our feature as a top 50 Marketing Blog to watch in 2020!

Get in touch with [email protected] to get a custom quote on your digital marketing package for 2020.  We have a full list of digital marketing services we provide on our website.  Finally, take a look so you can decide what type of plan will help your business grow in 2020. 

 

Tips To Building A Sales Team

The backbone of any company is going to be the sales team.  Whether this is people selling door to door, or someone cold calling leads, it all comes down to sales. Even companies with the best ideas may fail if they do not have a strategy in place to win customers.

Team looking at sales documents

Building a successful sales team can be the difference between a highly successful company and one that fails.  Are you going to target a highly specific market or do more of a “shotgun” approach? What is the perfect formula for a successful team?  These are both going to be critical questions if you hope to create a sales team to excel your company forward.

What Are You Selling?

First and foremost, you need to have a product or service that people can get behind.  Now some of you might be thinking, “how can I get behind a product that isn’t for me.”  There need to be precise results or proven testimony that whatever you are selling has value. If you do not have value, your sales team can feel that you are hopeless from the get to go.  Show passion and drive about your product because that is what you want your sales team conveying to your potential clients.

Explain all the different reasons why your product is excellent and be thorough.  You want your team having a firm understanding of your offer. The more knowledgeable your team is, the easier the sale is going to be.  In a digital realm, it is all about speed and precision to target the right market and send the right sales team to work.

Building Your Sales Team

Finding the right balance of people is going to be essential.  When finding salespeople, you will want someone who can take direction while also having strong base skills.  Experience can be a double-edged sword. In some ways, it is beneficial to be able to sell. Alternatively, it can lead to stubborn behavior and the inability to take new directions.  Balancing these two core competencies is how you will be on your way to building the perfect team.

Regularly check your team’s knowledge and print out your documents.  In the digital age, we often are confined to looking at screens. When you are teaching your sales team your product and your approach, you should print out your documents.  This will give your sales team something tangible to hang on to. It will also allow notes to be jotted down and eases the familiarity when you may be going through different scripts or critical points.  Sharing information is crucial to evolve your sales team continually.

So you have gathered a group of people who are interested in the product and work well with your company — time to get to work. Well, almost.

Set For Success

To be successful in building a sales team, there needs to be goals to attain.  Success is a measurement different for everyone, but the best way you can set it up is through solid plans.  This means setting guidelines for the workday. The specific management style is less important than setting up a system designed to help your sales team succeed.  Foster an environment of comradery and competition where the atmosphere fuels excitement.

Control what you can.  There are going to be salespeople who do not work out, and that is ok.  Sales are one of the largest job markets in the US. The best way to try to avoid this is by vetting within the interview process.  If the company environment fosters growth and support, you will keep the team that will be best for helping your company succeed.

What Can You Do

As a manager, you should be supporting and fueling your team.  If your organization is not selling, sit down and talk about possible problems.  You should always be open to talking to and available when your team needs help.  The only way you will be successful is if your team is also thriving. Take your leadership role seriously and lead your team through the rewarding position of being a salesperson.

highlighter checking boxes

These are some great tips for starting and building your first sales team.  Companies vary widely, and that is where Kallen Media comes in. We have experience in just about every niche, so we know how to help you sell products or services.  Contact us if you would like to learn more information or would like a free company analysis.

 

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