Social media has become a company’s biggest marketing weapon. Unlike other conventional marketing methods such as TV commercials, billboards, magazine articles, etc., social media marketing is, in most cases, free and can reach a far wider audience than any other marketing platform.
You can leverage many benefits by being active on social media. However, it’s essential to use these platforms strategically and effectively to keep up with the digital world’s continuous evolution and cut-throat competition.
Here are some ways you can optimize your social media platforms.
Know Your Audience
While making “everyone” the audience may seem like a safe tactic to go with; it’s often the one that backfires the quickest. There will always be a group of people who might not resonate with your products or services.
Therefore, an integral part of social media marketing is to identify your target audience, demographics, age group, etc., to be able to engage with them more. Sophisticated data collection mechanisms help you to determine which social media platform they use the most, the hours with the heaviest traffic, what kind of ads are most popular among this demographic, etc. allowing you to use it to your benefit.
Engage and Interact
Social media gives ample opportunities for businesses to interact with their audience creatively. Examples of such opportunities include creating polls to get opinions on upcoming launches, comment-to-win contests, best-caption contests, tagging contests, hashtag-giveaways, etc. This gives people an incentive to engage and stay connected with your page.
A helpful tip is that even if such contests take place on one platform, such as Instagram, make sure you promote them on all the other platforms before the days of the contests.
Make Posts Visually Appealing
While scrolling down your feed, it’s usually an exciting picture that makes people pause to see what the post is about rather than the caption. Therefore, it’s crucial to add captivating images that instantly grabs the attention of the audience. Make sure you respond to all the comments and tags as well to make it a two-way connection.
Make sure the images are relevant to your services and aren’t merely there to grab the audience’s attention otherwise they can seem misleading. Often, video ads are more effective than pictorial ones since people prefer audio plus visual ads rather than a long wordy caption.
Given the highly volatile conditions we live in, it’s crucial to stay socially and politically relevant in the information we disseminate. Always be the first one to jump on the bandwagon and follow the trend. Whether it’s a trending hashtag, a popular meme, or a viral challenge, use it to your advantage, mold it according to your content, and post!
For more tips and tricks on social media optimization, get in touch with us. Being one of the leading digital marketing agencies, Kallen Media understands the power and influence of social media and uses sophisticated techniques to provide effective and long-term solutions to all your marketing needs.