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Professional eCommerce Web Design

For an e-commerce website, the design allows you to make a positive first impression. It directly impacts how much time users spend on a specific e-commerce store. However, a website is not only about how it looks. So what can you do? We recommend you look into professional eCommerce web design.

A website is your chance to demonstrate to users the value of products and keep customers interested in your brand. But people need a reason to visit a website, and the design can serve that purpose.

Despite the importance of online presence, just 64 percent of businesses in the United States had a website until recently. With each passing month, this figure continues to rise as more companies realize the value of having a solid e-commerce platform. The need for websites only grew with the emergence of covid. The popularity of online purchasing has exploded, and business owners can no longer ignore it.

That is precisely why it has become critical to understand how to create an e-commerce website to succeed in the e-commerce industry. So without further ado, let’s have a look at the most important things to think about while designing a unique e-commerce website:

Optimize Product Photos 

We have seen it all, from blurry photographs to gigantic image renderings and even sites with no product photos whatsoever. Do not go along with the crowd. Often well-reputed e-commerce designers use high-quality pictures on content pages. This practice will improve the performance of your web store page and the user experience of your clients.

The most crucial step in user experience improvements comes with images quality. You can leverage Adobe Photoshop for this job. However, this tool is on the expensive side. If you do not have a sufficient budget, you should stick to Affinity Photo and Luminary, as these two are less expensive options.

Incorporate Links To Your Social Profiles 

Social media is a marketing medium that no business can afford to overlook in this day and age because social media networks are home to an estimated 3.72 billion active users. That is about a quarter of the world’s population!

At a minimum, social media platforms allow potential customers to communicate with their peers. Internet users spend roughly 74 minutes on social media platforms, including Instagram and Facebook. These minutes are critical for your brand because they allow you to build genuine customer interactions and promote client loyalty.

As a result, you can use social media to grow your business’s following and communicate with your customers on a more personal level. Visitors will find it easier to follow you by adding links to your social profiles.

You can also enthrall your social media profiles with fantastic material and provide more customized customer service via direct messaging. Seasoned e-commerce web design companies follow the practice of adding your social media accounts to your website’s sidebar or header is a terrific method to promote them.

Create A Mobile-Friendly Design

Keep in mind that most people access your website on tablets and mobile devices rather than desktop computers. This level of engagement is why addressing your user experience from a mobile-first perspective can often increase conversions. Google provides a handy tool for determining whether or not your site is mobile-friendly.

According to a recent survey by Adobe, 38 percent of website browsing was through smartphones in the United States. At the same time, the percentage was even higher in the United Kingdom – 52 percent. The report suggested simplifying and optimizing the mobile experience, an essential acquisition measurement, and landing page performance to improve your website’s conversion. 

Show A Unique Value Proposition On The Website

E-commerce web design companies figured out that online users will not linger on a site for long periods. So make sure you give your customers the reasons they need to stay to enhance your engagement and conversion rate. To entice visitors to stay, you must present a compelling value proposition. A clear statement describing the benefits of your product and how it fulfills a need is known as a unique value proposition (UVP).

Value propositions do not necessarily have to be fancy to get the idea across. Consider what sets your company apart from the competition while developing your UVP. Then, compose your text based on the factors that will highlight the benefits of using your items. Furthermore, a UVP does not need to belong, which increases the likelihood of it going unread. Instead, aim to be as concise as possible, underlining the importance in only a few words. You can stick to a professional eCommerce web design plan if you follow all these steps!

How To Write Quality Content For Your Website

Writing Quality Blog Posts Tips and Tricks

There is much more to writing quality blog posts than actually typing a few lines and putting them on your website. In reality, blogging is all about grabbing the interest of your readers by presenting a story. If you have a new product or service to announce, you may use your storytelling skills to talk about it.

In addition to search engine optimization tactics, bloggers must also pay attention to the layout of their content and the selection of images. That way, you will be able to keep people on your site longer and increase traffic as a result. Here are a few things to bear in mind while beginning a blog: 

Come Up With An Outline 

Seasoned blog post writing service providers compile a list of the blog’s core points, then classify them into common themes or arrange them in a logical order to create your outline. For instance, if you are writing an article about backing up your data securely, you will want to follow a step-by-step method to explain it to the reader.

Remember that the outline you create is not permanent. Once you start writing, you may continually expand on particular topics or eliminate concepts down the road that do not make sense.

Use Pictures To Support Your Viewpoint

Ideally, the blog’s text should have many images, making it easier for readers to skim. Ideas can also come in handy in illustrating the point you are attempting to make. Try to add a chart or graph that visualizes the data if you quote research or detailed information in your piece. Experts providing blog writing services in the USA recommend that your pictures be of top-notch quality. If not, they can prove to be counterproductive. 

Do Not Forget To Add Keywords

It is generally good to do some keyword research once you have narrowed down your topic. This will be critical in enhancing your organic marketing efforts and assisting you in ranking higher on search engine result pages.

Depending on the convenience, you may undertake keyword research the old-fashioned way by guessing which terms your target audience will more likely use. If you are creating a blog post about “exercises to perform at home,” keywords like “cardio exercises at home,” “best workout routine at home,” and “how to work out at home” can do wonders for you!

If you are an expert at searching for things, try to put yourself in the shoes of someone who would google your products and services. That should give you a good idea of what your target keywords are. You may, of course, take the easy route and use keyword research tools. This procedure will be automated, and they will assist you in pinpointing the exact keywords related to the subject.

Include A Compelling Call-To-Action

Please make sure you clarify what you want your readers to do, whether it is to leave a comment, share your blog post, follow you on social media, or buy your product. A good call to action sticks out and is immediately recognized.

In most cases, the call-to-action for your blog entries will invite visitors to share their material if they enjoyed it. And if your product is fantastic, most people will gladly purchase it.

Ensure Every Blog Has A Meta Description

A meta description provides a summary of a webpage’s contents. The page’s title is displayed in the search engine results as well. Visitors use these summaries to help them locate relevant content. The meta description is so important that it accounts for 43 percent of all clicks on search engine results. As a result, creating a meta description that grabs the attention of potential customers holds the key. Easy as it may sound, nailing a meta description is not an easy nut to crack. But you can make this task easier by hiring a blog post writing services company.

The advantages of accessing your page should be communicated in your meta description, including relevant keywords. In other words, a meta description is all about giving readers a taste of what they can expect. 

Create A Plan Of Action

Your blog postings should have a clear point of view and conclude with a solution to an issue you have addressed. For modern-day readers, it is not sufficient to provide a brief overview of a subject; they expect a more thorough explanation from a blog. If you give your readers anecdotal examples, make sure they are well-sourced and related to the topic at hand.

Post New Blog Entries Regularly

To increase your readership, you must post regularly, which is why blogging is sometimes referred to as a “marathon.” Statistically speaking, it takes more than 16 blog entries each month for a company to see a three-fold increase in organic traffic.

Plan out how long it takes you to write a blog article to make blogging a habit. If keyword research, writing the content, and sourcing images take you 15 days, you can set out certain days for those tasks. You can avoid the pressure of producing a high-quality post in a short time by employing this method.

Hire a freelancer or professional blog writing services firm in the USA to help you with the blogging process if you have the budget. While you concentrate on the writing, perhaps a freelancer can take care of the SEO work. All of these steps will help ensure you’re writing quality blog posts.

Is Good Web Design Important for Small Businesses?

At first, it could be confusing why most firms spend a high price on web design services. After all, is not it true that having a functional website is more important than how it looks? Is good web design important? Regrettably, this is not the case. Web design services for small businesses have become the most significant part of an online business presence.

The importance of the right design is why firms strive to identify appropriate layouts. Although everyone may create a website using some of the latest tools, it takes a skilled individual to design a polished and functional website. Here are a few reasons why web design services are crucial for small businesses to give you a better idea.

Improves SEO

Web design elements can have a significant impact on how the content is published in a variety of ways, as well as how search engines view and crawl your site. SEO improvements are critical because a poor website design that fails to meet SEO standards will almost certainly result in site owners fighting a ‘steep hill’ battle for internet visibility from the start. As a result, small businesses should work with a web design company to ensure an SEO-friendly website.

Makes Up For A Great First Impression 

Typically, a visitor’s time to examine aesthetics and conclude your site is relatively brief. Therefore, you should make the most of it by all means. When a person visits a website, good design can elicit a response. If the website is well-designed, has vibrant colors, and is properly organized, it will attract visitors and encourage them to stay for a while. After all, why would anyone want to keep on a dark and cold site with outdated visuals and a problematic navigation menu?

Consider a site as the building of a store. Now when you go into a well-lit and clean store with friendly workers eager to assist you, you feel safe, at ease, and ready to peruse the product offers and maybe make a purchase. In the like manner, if you step into a dimly lit shop that smells odd, you want to get out. Not to mention that you would surely not want to make even a meager purchase. The website’s design can make customers experience all of the same emotions.

Boosts Trust

Audiences, predictably, do not trust outdated or poorly developed websites, which they see as ‘shady’ or ‘unreliable.’ Consumers must believe that we’re advertising a realistic picture of what they can expect. Otherwise, they will rarely spend money or time on your company’s offerings.

Taking the essential measures to establish an appropriate web design for your company will considerably boost your online opportunities and multiply your commercial leads and viewers.

Ensures Mobile-Friendliness

Mobile devices currently account for the bulk of online searches, and, as time goes by, this trend is growing. With all the leading search engines promoting a mobile-first strategy, having a mobile-friendly website is a must if you want to stay current online. Studies reveal that a whopping 85 percent of adults believe that a company’s mobile website design should be on par with or better than its desktop website design.

Generally, web design companies working for small businesses are typically too preoccupied with making a website look ideal on a desktop. On the other hand, an excellent website design must expand beyond a single screen. In the modern-day mobile-friendly environment, you will require a responsive website design to ensure it looks and functions well on all devices.

Uplifts Branding 

A bad-looking website will harm any company’s brand, and a scummy-looking website will drive customers away. But an attractive website will assist customers in connecting with a company’s branding. Clients are more likely to visit a website with a user-friendly page.

Speeds Up The Website

A well-designed site tends to load quickly on all gadgets, including tablets, smartphones, and PCs. A page loads in seconds because of the flowing grids and better responsive visual material. According to one survey, 53 percent of mobile users will abandon a website if pages are sluggish or take long to load. According to the same poll, fast loading keeps visitors engaged for extended periods and leads to higher conversion rates. So is good web design important? Yes.

MCR Company Spotlight #11

Recently Kallen Media has been expanding! One of our new SEO clients is a Canadian company, which officially marks our expansion outside the US! We were elated to start this work, and we couldn’t wait to tell you about it. So today, we will teach you about MCR, our introduction, and our work together. Welcome to Kallen media’s MCR company spotlight!

This blog tells you everything you need to know about MCR and our work with them. We even cover the basics of short-term rentals and SEO. We will also talk about how we found a client out of the states. And then touch on the benefits of networking in your community. But let’s start by introducing you to our first Canadian client, MCR.

Who is MCR?

 

MCR got its start in the ’80s, and they have grown to provide all of North America with equipment rentals. With fast deadlines, growing demand, and site-specific requirements, equipment rentals are a notoriously tricky business. But MCR is successful because they provide above-and-beyond customer service and technical support. As a full service. MCR is proud to serve B2B and B2C clients in hosting events and tradeshows all over the continent!

rentals

rentals

We were lucky enough to meet MCR through our work with the ITRA. We have talked about them before, so don’t forget to check out that blog too. Membership in the ITRA provides a host of benefits, like access to other competitive businesses, networking opportunities, and the chance to build lasting relationships. The short-term rental industry can be tough to navigate, so it helps to have a strong support network. What does a company in the AV and IT rental space do every day with that in mind?

AV and Computer Rentals

 

Kallen Media has worked with AV and computer rental companies before. Our past work for Hartford taught us a lot, and MCR operates similarly. MCR primarily focuses on AV and computer rentals which is a tough market. Audiovisual equipment often requires precise technical knowledge and equipment, so renting it presents a unique challenge. Everything affects the sound, so the team needs to outline clients’ event space and needs. Ensuring clients’ needs are met is a big part of MCR’s day-to-day work.

Making sure people are happy in the rental industry often requires a lot of equipment. And that gear has to be maintained. For example, if a company needs to speak to a large crowd, they better have working mics and amps! Fortunately, companies like MCR shoulder that maintenance and storage cost to make gear more affordable for small businesses hosting events. In short, AV and computer rentals are where supply chain management and customer service meet.

SEO

 

SEO work is complicated back-end web work that will help ensure your site ranks on search engines. These rankings help determine who sees your website, so they matter a lot to businesses. Many different factors can affect SEO, but primarily they all focus on community engagement and your website. The work we did for MCR mainly consisted of the latter.

SEO

SEO

The SEO work we did for MCR primarily focused on website maintenance. Over time different parts of a website will grow at different speeds. And eventually, whole sections might be outdated. Ensuring proper images are being used and consistent presentation can go a long way in making a website feel complete rather than mashed together over time.

MCR Company Spotlight

 

MCR is one of Canada’s premier AV and computer rental services. They offer everything you could need to run a tradeshow, set up an office, and so much more. This post talked about who MCR is, how we met, and our work together. We have already talked about the Various benefits of ITRA membership, and our business with MCR is more proof of that. Our work with the ITRA has enabled Kallen Media to break into the Canadian market, and we couldn’t be any more grateful.

Our work with MCR was mostly SEO-based to help boost their online presence and we were proud to write this MCR Company Spotlight. But Kallen Media doesn’t only do SEO work. We are a one-stop digital marketing firm with SMM, google ads, and web development teams who are ready to help. If you’re interested in hiring a professional digital marketing service, Kallen Media is the team for you. Contact us today, and we can help develop the perfect plan to make sure your business is ready to engage with the digital world.

Digital Marketing for Nonprofits: The Basics

Nonprofit marketing is a complicated project that involves a lot of different tools. You need to maintain contact with people, develop new support, and generate branded content. Without qualified help, these tasks can feel impossible to complete. Kallen Media has years of experience running digital marketing campaigns for nonprofits. And today, we want to share some of what we learned with you! So that’s why today we’re going to give you a simple overview of digital marketing for nonprofits.

So, where do you start when you want to understand the best digital marketing tools for the nonprofit sector? In the past, we have talked about nonprofit specifics like google ad grants and more. Our team thinks it’s best to break down some areas where nonprofits see the most significant ROI. We will give you a rundown on essential nonprofit marketing elements like email marketing and how to engage your regulars and generate new supporters! We will also talk about how these factors play off one another and which are best to focus on for specific campaigns. But let’s start by talking about email marketing and how it can help nonprofits.

Email Marketing

Email marketing is an excellent tool for nonprofits because it lets you engage with a broad audience. While a large number of recipients might never respond, you can spread awareness and potentially track down a smaller group of quality supporters. No matter what, an email marketing campaign will help educate some of your supporters. Simply by receiving the information relevant to your charity, you are helping spread the word! But what happens with the audience who wants to engage further? 

emails

emails

Well-designed email campaigns will have calls to action and click-through links that lead new supporters to relevant landing pages. If your copy is well-made, a certain percentage of people will be willing to become full-blown supporters! Because these campaigns rely on numbers, the wider you go with the project, the more successful your email advertisements will be. But the digital marketing sector of nonprofit marketing doesn’t stop there; We also have to find clever ways to grow these relationships. So how do you maintain this newfound audience interest?

Social Media

Having a good social media management plan can boost your exposure online. Everyone knows that you can build an audience with your social network, But nonprofits have a unique advantage; people care about you already! As a charity, the content you create will likely have a strong emotional impact on your audience. So what does a robust social media plan look like for the average nonprofit?

Nonprofit audiences and supporters engage heavily with posts where they can see the nonprofit team at work. Photos and videos of volunteers, testimonials, and relevant B-roll all get a boost in engagement. In our experience, these trends mean your video content is hugely successful. But at the end of the day, you’re still essentially running social media for a business. It would be best if you made sure that your social media presence is well-manicured and consistent.

Engaging Your Regular Supporters

Most of the methods above are focused on raising awareness and gaining support. But digital marketing tools can also help you strengthen your connections to active supporters. If you only want to reach your core network, an email campaign can target your dedicated base. And your social media is the best place for supporters to engage with your community. But modern digital marketing tools can make these groups easier to identify and improve communication! SEO tools show a measure of the successes and failures of a digital marketing push. But what exactly can SEO analytics do for a nonprofit?

graphs

graphs

Advertisers use SEO tools to identify trends in your users and give you data about actual customers. In the nonprofit sector, these tools can help you ensure you achieve goals efficiently. If your web designer implements some simple SEO monitoring tools, you can start learning more about where your strengths are. Tools like keyword wizards and cookie-enabled landing pages allow websites to collect data like a focus group. And once you have that information, you can plan future projects around what’s working for you. Similarly, this data can help you understand what content is more effective with your supporters. Understanding why someone became a supporter and what they are engaging with can help you create stronger connections. 

Digital Marketing for Nonprofits

Digital marketing tools are taking nonprofit marketing by storm. So today, we broke down some of the most effective tools we use to do digital marketing for nonprofits. We covered the advantages of email campaigns and how to best use your social media presence. We also gave you some tips on using your SEO tools to enforce your relationships with your base. But we understand that running all of these different projects can be too much for a nonprofit. If you’re looking to outsource any section of your nonprofit’s marketing plans, Kallen Media can help. Learn more on our website!

Marketing for A Good Cause: Nonprofit Marketing

Marketing teams play an imperative role in revenue generation in an organization, yet the budget for marketing departments is often inadequate. This factor is true even more prevalently for non-profit marketing. If this sounds familiar, this blog can help.

We will first discuss what marketing can do for a non-profit organization, and then we’ll go into some of the strategies you can follow while designing your marketing plan.

Non-profit service volunteers collecting food and clothes

What Can Marketing Do for Your Organization?

For starters, marketing of any form gives an organization exposure, which comprises the foundation for revenue generation. However, strategically designing a marketing plan can give an organization a range of other benefits. Here are some ways marketing can promote growth in a non-profit organization.

1- Raising Awareness

Like any brand, a non-profit organization needs more people to be aware of its existence to grow. However, non-profit marketing goes beyond this; it raises awareness about the mission of the organization. This way, the marketing department in a non-profit organization can positively impact the organization rather than justifying its existence via indirect subsequent revenue generation.

2- Gaining Sympathizers

Most people who work for and contribute to non-profit organizations personally care about the cause. Raising awareness about the cause can help a non-profit organization to get more people to care about the cause. This will encourage growth for the organization in all aspects. More people will start contributing monetarily, more people will want to volunteer for projects and temporary positions, and more people will want to work permanently for the organization.

3- Helping the Cause

Non-profit organizations don’t invest in marketing aiming for world domination. A sincere non-profit organization dedicated all its resources to the cause. The primary aim is to serve the cause. Growth is just a means to an end, not an end in itself.

Marketing not only contributes to the growth of a non-profit organization but can also serve the cause directly. People might not contribute to your organization right away, but your marketing campaign will leave some impact on them, which will eventually benefit the cause one way or another.

Food and medical supplies in a non-profit service van

Designing a Nonprofit Marketing Plan

Marketing for a cause also makes people associate your brand with the cause. It acts as an anchor, especially for the people who got introduced to the cause through your marketing. These individuals will recall your organization every time they hear about the cause. The following steps discuss how you can construct an effective marketing plan for a non-profit organization.

1- Establish Clear Goals

Having a clear objective helps design every aspect of a marketing plan. A marketing plan can be focused on any of the goals mentioned in the previous section. Although a marketing plan focused on any of the goals mentioned above will positively impact the cause in all other aspects. Still, establishing a clear goal you can measure your performance against can help you further improve your plan.

You can, for example, aim for generating funds. The marketing plan, hence constructed, will surely raise awareness, but having the ability to measure the plan’s performance through the number of funds generated can allow you to improve the plan.

2- Mind your Target Audience

Different kinds of people are more likely to sympathize with different causes. For example, college students are less likely to sympathize with a cause for the benefit of war veterans and their families than members of a golf club. Marketing to the right audience is just as important a factor in determining the success of a campaign as its nature and design. In fact, the target audience must be considered while designing the plan itself.

3- Aim to Invoke Emotion

We help because we care. The will to help and contribute is not only triggered but also fueled by emotions. This makes evoking an emotional reaction a primary goal for a cause.

According to one study published in the Journal of Nonprofit & Public Sector Marketing, positive charity appeals (i.e., those that emphasize the positive impact of helping the cause) are more effective at inducing a positive image about the organization.

However, negative charity appeals (i.e., those that focus on the problems related to the cause) are more effective at eliciting donations and raising funds. Depending on your goal, carefully designing the plan to elicit positive or negative responses in the target audience can improve the plan’s effectiveness.

Designing a non-profit digital marketing plan

In the era of technology, even non-profit marketing is done through various digital marketing techniques. However, many digital marketing agencies cost a lot which is not the preferable option for charity organizations.

At Kallen Media, we provide non-profit digital marketing services for all kinds of non-profit organizations. Through our social media marketing services, WordPress website design services, and SEO services targeted at non-profit organizations, we allow non-profit organizations to market their cause at a discounted price.

Visit our website for more details, or reach out to us and see your charity collections raising!

Inbound Vs. Outbound Marketing

With the growing competition, it’s become challenging for businesses to stay ahead of the curve. Because of this, the feild of marketing is changing. Like everything else, marketing has gone digital, new methods such as digital marketing, content marketing are becoming popular. There are also two marketing terms that we often hearing more often – inbound marketing and outbound marketing. Although both these terms are quite different, they’re often confused by many people. Keep reading this blog to learn more about inbound Vs. outbound marketing.

What are Inbound and Outbound Marketing?

Inbound marketing helps users make a decision or solve an issue via helpful and relevant content. This type of marketing attracts potential customers through the use of keywords and converts them into permanent consumers by accompanying them throughout the buyer journey. However, outbound which is more fouced on quantity of advertisments.

Outbound marketing is a kind of intrusive marketing and involves all sorts of paid advertisements such as social ads, traditional advertisements, SEM, and other marketing methods. Unlike inbound marketing, outbound marketing aims to interact and engage with all sorts of potential clients whether or not they’re interested in the brand’s products and services.

What’s The Difference Between Inbound And Outbound Marketing?

Outbound marketing offers one-way communication

The biggest distinction is that outbound marketing is a one-way street. Whereas inbound marketing ensures two-way communication. This communication between the customers and the companies is crucial to assess if the marketing strategy is successful and allows the organization to see the customer’s response and reaction to the company’s marketing efforts.

a red neon sign spelling market

Inbound marketing makes the user come to the business

Because inbound marketing relies on interesting and appealing content that helps clients solve some common issues. The potential client looks for a solution to their problem and ends up on the business’s site through social media, referrals, search engines, and much more.

However, in the case of outbound marketing, the company itself reaches out to the clients through TV ads, radio, cold calls, print media, and other channels.

Inbound marketing helps generate strong relationships between the business and its customers

Inbound marketing involves the use of technology which helps the business learn more about its clients’ preferences and tastes. This helps them create relevant and informative content useful for the customers and helps form a good relationship between the two parties.

When it comes to outbound marketing, it’s often known as interruption marketing. This is because outbound marketing involves cold calling, which often causes an unpleasant interruption for the clients and can also lead to the potential customer losing any interest because of the intrusive approach.

Inbound marketing educates and entertains the customers

Because inbound marketing relies on blogs, infographics, and interesting videos it educates and entertains the potential customers. However, you can also intrest returning customers to invest more. On the contrary, outbound marketing rarely aims to educate or entertain the clients. Because outbound only introduces the product and its main features.

a group of people discussing marketing strategy

Outbound marketing doesn’t involve market segmentation

Market segmentation is crucial to ensure that the company’s marketing efforts are working for you. Identifying the target audience will help your business create content that’s relevant and engaging. As far as outbound marketing is concerned, it doesn’t take into account any target audience. This method has a high risk of failure and relies on sheer numbers.

Get In Touch WithKallen Media and AvailBlog Writing and Posting Services In AZ

To get the most out of your marketing budget, it’s best to hire a digital marketing agency. Partner up with a digital marketing agency to ensure your online presence is an asset. However make sure its a team who understands the diffrences between inbound Vs. outbound marketing.

Hire Kallen Media to ensure just that. Along with digital marketing, we hold expertise in SEO, web designing, content marketing, social media marketing, blog writing, non-profit services, and much more. We provide affordable and premium-quality services to small businesses that have a limited marketing budget.

Reach out to us today to know more about our wide assortment of digital marketing services.

Advantages of Professional Web Design

Having a professional web design isn’t just aesthetically pleasing! It has many other amazing benefits, which can help a business grow. Many organizations prefer to use cheap drag-and-drop website designs, but those designs don’t offer the same advantages as building a professional web design.

Read how you can get some amazing advantages through a professional design for your website.

Person creating a website design

1- Better SEO Ranking

In the continuously evolving world, it’s almost impossible to rank your website or page on Google without following proper SEO strategies. One of the ways to ensure that your website can rank better is through a professionally designed website.

Google often bases SEO rankings on user experience, where artificial intelligence bots mimic human behavior. If more people leave your website after finding it hard to use, Google will detect that behavior and automatically lower your website’s ranking. Visitors are more likely to stay on your site and visit it more often if it has an interactive, professional design, boosting your SEO ranking.

2- Boosts Revenue

Another huge benefit of having a professional web design is a major increase in revenue. An engaging, creative, and user-friendly website will attract more visitors and compel them to go through your services or products. These visitors can turn into potential permanent customers.

Having more customers will generate more sales and increase the annual revenue of your business. If you want to see a noticeable increase in sales, you should immediately invest in a professional web design.

3- Gives You an Advantage Over Your Competitors

With technology being incorporated into the business sector, around seventy-one percent of small businesses have a website. This percentage is a major upgrade from the records of 2018, where only fifty percent of small businesses had a website. Having so many competitors in the web world means that your website should have to stand out! But how can you do that?

Having a professional, crisp, and engaging web design would draw in more visitors to your website and help your business outshine among all the competitors. A website with modern web design trends and techniques, alongside strong content, can turn those one-time visitors into regular or potential customers. Better marketing techniques will give you a direct advantage over your competitors.

Coding a website design

4- Creates a Brand Recognition

Have you noticed people recognizing brands from a simple logo or color scheme? This recognition happens due to clever web designs. Through a creative web design, you will portray your products most appealing features. To put it simply, you can tell the story of your brand through a professionally-designed website.

The logo you put on your website, the colors, and the images you use will create your brand recognition. If you design your website through drag-and-drop tools or hire an unprofessional web designer, your website might get an unattractive final look with clashing colors and logos. This will create a negative impression of your brand where customers will avoid visiting your website due to the horrible user experience.

5- Getting an Interactive User Experience

Visiting a website filled with too much information or images creates a negative user experience. On the other hand, creating a website with a simple layout and just the page title with some text would also bore the visitors.

By hiring a professional web designer or creating a professional web design yourself, you’ll get a website that is free from clutter. Professional web design would make your website fun and create customers.

6- Minimizes the Bounce Rate

In simple words, bounce rate is the term used to define the percentage of customers who leave your site and visit another instead of exploring your website in-depth. Therefore you always want a low bounce rate. According to a study, ninety-four percent of people decide not to explore a website further based on the design aspects.

The bounce rate on your website is inversely proportional to your website design. The more compelling and professional your web design is, the lower is your bounce rate. Having a professional web design makes a good impression on your visitors, and they will spend time exploring your site.

Creating a website design on two computers

Hire an Affordable Website Design Service

Without a proper website design, your business is likely to generate less revenue and attract fewer people. However, making a professional website design can be more complicated than you imagine. Therefore, hiring a professional web designer is the best option for your business!

At Kallen Media, our business website design services can help your business flourish. We can assist you in converting potential clients to long-term customers.

How To Make Your Website More Appealing

Your website design creates the first impression for your audience; you must ensure that it’s engaging enough to entice them to learn more about your business.

(more…)

Increasing Brand Awareness with Social Media Marketing

Social media marketing is now an essential component of a successful marketing strategy. Because SMM can help you by increasing brand awareness.

(more…)

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