For an e-commerce website, the design allows you to make a positive first impression. It directly impacts how much time users spend on a specific e-commerce store. However, a website is not only about how it looks. So what can you do? We recommend you look into professional eCommerce web design.
A website is your chance to demonstrate to users the value of products and keep customers interested in your brand. But people need a reason to visit a website, and the design can serve that purpose.
Despite the importance of online presence, just 64 percent of businesses in the United States had a website until recently. With each passing month, this figure continues to rise as more companies realize the value of having a solid e-commerce platform. The need for websites only grew with the emergence of covid. The popularity of online purchasing has exploded, and business owners can no longer ignore it.
That is precisely why it has become critical to understand how to create an e-commerce website to succeed in the e-commerce industry. So without further ado, let’s have a look at the most important things to think about while designing a unique e-commerce website:
Optimize Product Photos
We have seen it all, from blurry photographs to gigantic image renderings and even sites with no product photos whatsoever. Do not go along with the crowd. Often well-reputed e-commerce designers use high-quality pictures on content pages. This practice will improve the performance of your web store page and the user experience of your clients.
The most crucial step in user experience improvements comes with images quality. You can leverage Adobe Photoshop for this job. However, this tool is on the expensive side. If you do not have a sufficient budget, you should stick to Affinity Photo and Luminary, as these two are less expensive options.
Incorporate Links To Your Social Profiles
Social media is a marketing medium that no business can afford to overlook in this day and age because social media networks are home to an estimated 3.72 billion active users. That is about a quarter of the world’s population!
At a minimum, social media platforms allow potential customers to communicate with their peers. Internet users spend roughly 74 minutes on social media platforms, including Instagram and Facebook. These minutes are critical for your brand because they allow you to build genuine customer interactions and promote client loyalty.
As a result, you can use social media to grow your business’s following and communicate with your customers on a more personal level. Visitors will find it easier to follow you by adding links to your social profiles.
You can also enthrall your social media profiles with fantastic material and provide more customized customer service via direct messaging. Seasoned e-commerce web design companies follow the practice of adding your social media accounts to your website’s sidebar or header is a terrific method to promote them.
Create A Mobile-Friendly Design
Keep in mind that most people access your website on tablets and mobile devices rather than desktop computers. This level of engagement is why addressing your user experience from a mobile-first perspective can often increase conversions. Google provides a handy tool for determining whether or not your site is mobile-friendly.
According to a recent survey by Adobe, 38 percent of website browsing was through smartphones in the United States. At the same time, the percentage was even higher in the United Kingdom – 52 percent. The report suggested simplifying and optimizing the mobile experience, an essential acquisition measurement, and landing page performance to improve your website’s conversion.
Show A Unique Value Proposition On The Website
E-commerce web design companies figured out that online users will not linger on a site for long periods. So make sure you give your customers the reasons they need to stay to enhance your engagement and conversion rate. To entice visitors to stay, you must present a compelling value proposition. A clear statement describing the benefits of your product and how it fulfills a need is known as a unique value proposition (UVP).
Value propositions do not necessarily have to be fancy to get the idea across. Consider what sets your company apart from the competition while developing your UVP. Then, compose your text based on the factors that will highlight the benefits of using your items. Furthermore, a UVP does not need to belong, which increases the likelihood of it going unread. Instead, aim to be as concise as possible, underlining the importance in only a few words. You can stick to a professional eCommerce web design plan if you follow all these steps!