The nonprofit industry is rife with people and companies who want to make the world a better place. And the industry is snowballing; there are already over 1.5 million registered nonprofits in the US alone. These factors combine to create a lot of pressure for a nonprofit to get its message to stand out. That’s why today we’re talking about how to market for nonprofits!
Today we are going to talk all about how classic digital marketing principles apply to the nonprofit industry. Our blog covers topics like web design, copywriting, and much more. Finally, we will also tell you about Kallen Media’s tried and true methods for boosting a nonprofits’ connections. But let’s start by talking about some free ads that any nonprofit can utilize!
Google Ad Grants
Kallen Media has talked so much about how excellent google ad grants are. But in case you forgot, we’re going to tell you all about them. Google offers an ad grant program to let any registered charity can use to get utterly free google ads! This program can give nonprofits thousands of dollars in advertising at the cost of a simple verification process. one of our first steps when working with any charity is to make sure they have full access to this program.
In an industry where a business’s budget is under scrutiny, making room for advertising is hard. And this is especially true in the nonprofit sector, where people tend to think fundraising will handle everything. These free ads can create extra room so people can spend their budget creating a compelling copy or improving their web presence. Free advertisements can be an integral part of how to market for nonprofits if you can finish the certification process. Once you have outreach handled, you need to make sure your nonprofit’s website is ready for new users.
Nonprofit SEO and SMM
Maintaining your website long term health is also crucial to running a successful nonprofit. If you can produce a user-friendly site that’s also well advertised, donors will flock to you! Fortunately, people like charities and most people will be looking for ways to help, so nonprofits start with a leg up. This advantage will shine when your managing social media presences. Because nonprofit content is naturally compelling, if you also bring quality, social media will love you. Similarly, your followers will feel like they are making a difference when they connect to a nonprofit, so you also gain the advantage of a self-satisfying audience.
On the other hand, nonprofits will still face the same SEO struggles as any other company. Nonprofit websites at a superficial level will follow the same rules as any other. So you need to make sure your SEO is optimized to rank all of your landing pages. But nonprofits do hold some SEO advantages. Most businesses have a hard time getting people to spend a long time on a page or video. But a nonprofit will find that its content is more compelling and, on average, will grab attention better.
Writing Copy for Nonprofits
We mentioned earlier that nonprofits would naturally have more compelling subjects for content creators. But that advantage can make a social media team or copywriter lazy. When you’re designing nonprofit content, you can never let your quality slip. Ensuring that your images and videos are well-edited and proofreading all content will help portray your nonprofit as easy to trust. And after you have trust with your audience, people will be more likely to engage with your campaigns and projects. When creating a nonprofit copy, you need to ensure you have a simple message portrayed in a clean and presentable format. But how do you know if your advertisements are well received?
Measuring Campaign Success
Anytime you run any marketing campaign, you need to make sure you measure your progress toward goals. In the nonprofit sector, this means understanding where the current focus of your nonprofits projects is. Some advertising efforts will be focusing on awareness, while others will be targeting established donors. If you’re going to utilize digital marketing to grow your nonprofit, you need to understand how a marketing campaign can affect your projects.
If your nonprofit currently focuses on educating consumers, your marketing team needs to double down on outreach. Focusing on social media and other platforms to quickly make new connections might bring you better conversion rates. Similarly, you wouldn’t want to be reaching out to brand new people when you want trusted returning donors. If you’re trying to connect to established target markets, more traditional google ads could be a better project.
How to Market for Nonprofits
Are you wondering how to market for nonprofits? Kallen Media has some tips on where you can focus your advertising efforts if you’re involved with the charity industry. We covered marketing strategies specifically designed for nonprofit web presence and community interaction. Additionally, we gave you some methods for tracking campaign success. Assuming you follow those simple steps, your nonprofit with blossom. If you need more help creating your nonprofit’s next advertising campaign, Kallen Media is here to help. Reach out online to talk to one of our representatives about our custom nonprofit marketing plans today!
Facebook is the biggest and most popular social media app, with over 2.89 billion monthly users worldwide. It’s popular in all countries and among all age groups, with people not only opening the app once but several times a day. That is no ordinary achievement. However, Facebook has rightly earned its position as the leading social media app. In addition to the benefit of staying connected with your loved ones worldwide, Facebook is a powerful weapon for businesses to use in their marketing strategies vigorously. Here’s why Facebook Is your marketing asset.
Through Facebook, you can automatically optimize your audience using a sophisticated targeting mechanism based on several determinants, including location, age groups, preferences, behavior, engagement, etc.
To further expand on this, Facebook keeps a record of what you like and dislike based on your watch history, location, friends, etc., and then shows you ads accordingly to trigger impulse buying.
For example, if an eCommerce store sells records of a particular band, and you have liked several fan pages of that band, then Facebook will show you ads of those records multiple times.
Similarly, eCommerce pages will make sure to show you the same products that you spent time looking at.
Another helpful tactic that Facebook uses is carousel ads with a call-to-action option. Carousel ads allow you to add up to ten images in one ad. By strategically placing similar or complimenting products together, it can trigger sales for the company.
Short but meaningful video ads grasp the audience’s attention in a way that picture ads don’t. With the added sound and video, the audience becomes more intrigued.
If you’re in fast food, posting videos of preparing meals can show people how safe the food is and drive business.
Facebook allows for some healthy discussion and interaction by using poll ads. Companies can use the polls to ask their audience how onboard they are with a new idea.
Post During Busy Hours
Facebook also keeps track of the hours where there is the highest amount of traffic. This helps companies post their ads or offers when their audience does not miss them.
If you don’t want to get into the hassle of doing all this yourself, contact Kallen Media. We are one of the leading digital marketing agencies and are known for social media optimization through sophisticated software, analysis, and keyword optimization. Let us handle your social media while you can focus on other aspects of the business.
From the day a company is launched till the day it decides to close down, marketing remains one of the essential elements fueling any business’s engines. A company that doesn’t have an effective marketing strategy is bound to fail. Companies are now setting more money aside for marketing. According to a survey, 93% of B2B companies were extremely committed to content marketing, and it generated annual revenue of $300 million in 2019. Here are some essential Tips for Designing Marketing Strategy that can help your business in the long run.
Determine Target Audience
The first step of developing an effective marketing strategy is to identify the target audience. Without getting a clear sense of which demographic or age group you’re targeting, you won’t be able to develop the strategy further.
Identify Business Goals
The next step should be identifying the overarching goal of the company. Hence not every company aims to maximize profits. There are specific non-governmental organizations that work to create awareness who work towards retaining their existing customers.
Once you know what you’re striving to achieve, the following steps become easier.
Select Suitable Medium
The next step is a crucial one. Based on the population and demographics you’re targeting, you’ll need to select suitable communication mediums.
For example, if you’re targeting all genders aged between 15-50 years, social media marketing, particularly through Facebook and Instagram, would be ideal since they have their highest number of users fall within this age group. So, Newspapers and television have somewhat become obsolete mediums of communication and might not be as effective.
Before choosing the appropriate marketing campaigns for your strategy, you must first calculate some costs and figure out how much budget you can allocate for them. This will give you a framework to work in without cutting back on things after coming up with campaigns.
For this step, you will have to let your creative juices flow. So while you can choose several different campaigns, they can be broad for marketing and promotional campaigns.
Marketing campaigns involve you marketing your company on various platforms in advertisements, blogs, social media posts, etc. Companies can use sophisticated data collection and analysis techniques to infer the audience’s preferences through which they can emphasize or deemphasize certain mediums or campaigns.
Promotional campaigns work best when you pay influencers or bloggers to promote your product, giving you a wider following since they might reach audiences you might not be able to reach.
Want some expert to help you walk through the process? Hire Kallen Media to take care of all your marketing needs. We specialize in SEO, digital marketing, web designing, and much more. Contact us today to invest in a brighter future for your company.
Different businesses have different marketing objectives. Established businesses have lots of reasons to market, some want to boost sales while others want to spread awareness. Nonprofit organizations usually fall in the last category. They use marketing platforms to create a brand for themselves to increase their visibility and spread awareness of a good cause. However, the budgeting might prove to be challenging for them. Nonetheless, a strong marketing strategy is vital for non-profit organizations. Here’s Why Nonprofit Organizations Need a Marketing Strategy.
Create A Brand
Amnesty International, American Red Cross, UNICEF, etc. are well-known nonprofit organizations. More than an organization, they have now become a brand. Over the years, through their work and comprehensive coverage, they have earned a name for themselves, making their brand and work reliable.
People are now more woke about their surroundings and want to know that the money they donate is going into good hands, which is why it’s essential to have a well-recognized brand name that has credibility.
Nonprofits are committed to taking initiatives, missions, and campaigns to bring about positive social and political change in society. While domestic abuse, discrimination against the LGBTQ community, women, etc., are more prevalent acts of injustice, there might be other causes that are not that prevalent, such as breast health awareness.
Both causes need to be brought to people’s attention so that the community could work towards bringing about change together.
Raise Funds and Collect Donations
As the name suggests, the organization is run with a no-profit motive. Whatever they earn transfers into other initiatives. Thus, it becomes extremely important for them to collect donations, since this is their primary source of revenue.
Since it’s highly challenging to ask people for monetary help without any tangible benefits, the marketing strategy and the content advertised should be so strong that people should feel inherently motivated to donate and fund the organization’s initiative.
While part of the marketing campaign is for companies, others focus on people who may not have the financial means to donate but have the willingness to help.
The youth especially are more inclined towards social work nowadays. The more politically informed they become, the more enthusiastic the newer generation is about bringing about positive social change.
Inspire and Motivate
Witnessing positive change from their own eyes can be a life-changing experience. By documenting and marketing their efforts, nonprofit organizations have the power to inspire hundreds to come and volunteer.
Kallen Media realizes the benefits of digital marketing for nonprofit organizations. Therefore, as one of the leading digital media agencies, it offers specialized marketing services for nonprofits, including crowdfunding tools, social media optimization, free google ads, etc. Contact them for more information regarding nonprofit marketing today.
An official website has become an integral part of online marketing. It gives people a legitimate platform to turn to for details about the company, its services, contact information, etc. However, that’s not all there is to it. Several other web designing features make a website effective and beneficial for a company.
A company has to be esthetically pleasing and also tick all the necessary boxes to rank high in search engines. All it takes is a glance for people to pass a judgement on a particular website and decide whether to move on or continue reading up on it.
Here are a few signs that indicate that your website needs a makeover immediately to become effective.
Sending An Unclear Message
When you start a business, it’s natural to have an overflow of ideas and services to offer to your customers. While it’s not wrong to provide many services, there should always be one overarching message that embodies your company’s whole gist or purpose. If that idea isn’t clear at first glance, there’s a chance people might turn away from it.
To judge whether you fulfill this requirement, you can use Forbe’s “4-second test“. Ask people to open your website and close it in exactly 4 seconds. If they return with a coherent message or idea of what the company is about, then you have succeeded.
Not Keeping It Clean
If there is a lot of information on your website, in the form of texts and images, shapes, etc., it becomes hard to navigate and follow through entirely. Moreover, make sure you don’t miss out on covering essential pages in your website while incorporating other things.
Ideally, a clean and effective website should have an ‘about us page, ‘services’ page, a ‘blog,’ and ‘contact us page.
Not Search Engine Optimized
Through search engine optimization, a website aims to rank high chronologically in search engines with the help of using specific keywords that appeal to your target audience. SEO has become a valuable asset for businesses to optimize their digital media strategies.
You might have great products and services that tick all the boxes for your target audience, but without SEO, it’ll be extremely difficult for them to find your website, and you’ll lose out on business.
Dull Esthetic Appeal
The layout of your website is just as important as all the information in it. While the services you sell bring in the money, the visual appeal of your website is what is going to bring in people.
A visually pleasing, minimalistic, and captivating web design will attract more people to it and force them to go over the entire website without break. Make sure it stands out from the rest and isn’t just an emulation of other websites.
If you need help in designing an exciting website that isn’t only a treat for the eyes but also incorporates SEO, contact Kallen Media. We offer web designing services for various businesses and ensure cost-effective, user-friendly, and effective web designs.
Social media has become a company’s most important marketing weapon. Unlike other conventional marketing methods, social media marketing is free and can reach a far wider audience. You can leverage many benefits by being active on social media. However, it’s essential to use these platforms strategically and effectively to keep up with the digital world’s continuous evolution and cut-throat competition. Here’s how to make the most of your social media platforms.
Know Your Audience
While making “everyone,” the audience, may seem like a safe tactic to go with, it’s often the one that backfires the quickest. There will always be a group of people who might not resonate with your products or services.
Therefore, an integral part of social media marketing is to identify your target audience, demographics, age group, etc., to be able to engage with them more. Sophisticated data collection mechanisms help you determine which social media platform they use the most, the hours with the heaviest traffic, what kind of ads are most popular among this demographic, etc., allowing you to use it to your benefit.
Engage and Interact
Social media gives ample opportunities for businesses to interact with their audience creatively. Examples include creating polls to get opinions on upcoming launches, comment-to-win contests, etc. This gives people an incentive to engage and stay connected with your page.
A helpful tip is that even if such contests occur on one platform, make sure you promote them on all the other platforms.
Make Posts Visually Appealing
While scrolling, it’s usually an exciting picture that makes people pause rather than the caption. Therefore, it’s crucial to add captivating images that instantly grabs the attention of the audience. Please make sure you respond to all the comments and tags to make it a two-way connection.
Ensure the images are relevant to your services and aren’t merely there to grab the audience’s attention; otherwise, they can seem misleading. Often, video ads are more effective than pictorial ones since people prefer audio plus visual ads rather than a long wordy caption.
Given the highly volatile conditions we live in, it’s crucial to stay socially and politically relevant. Always be the first one to jump on the bandwagon and follow the trend. Use it to your advantage, whether it’s a trending hashtag, a popular meme, or a viral challenge!
For more tips and tricks on social media optimization, get in touch with us. Being one of the leading digital marketing agencies, Kallen Media understands the power and influence of social media and uses sophisticated techniques to provide effective and long-term solutions to all your marketing needs.