Marketing teams play an imperative role in revenue generation in an organization, yet the budget for marketing departments is often inadequate. This factor is true even more prevalently for non-profit marketing. If this sounds familiar, this blog can help.

We will first discuss what marketing can do for a non-profit organization, and then we’ll go into some of the strategies you can follow while designing your marketing plan.

What Can Marketing Do for Your Organization?

For starters, marketing of any form gives an organization exposure, which comprises the foundation for revenue generation. However, strategically designing a marketing plan can give an organization a range of other benefits. Here are some ways marketing can promote growth in a non-profit organization.

1- Raising Awareness

Like any brand, a non-profit organization needs more people to be aware of its existence to grow. However, non-profit marketing goes beyond this; it raises awareness about the mission of the organization. This way, the marketing department in a non-profit organization can positively impact the organization rather than justifying its existence via indirect subsequent revenue generation.

2- Gaining Sympathizers

Most people who work for and contribute to non-profit organizations personally care about the cause. Raising awareness about the cause can help a non-profit organization to get more people to care about the cause. This will encourage growth for the organization in all aspects. More people will start contributing monetarily, more people will want to volunteer for projects and temporary positions, and more people will want to work permanently for the organization.

3- Helping the Cause

Non-profit organizations don’t invest in marketing aiming for world domination. A sincere non-profit organization dedicated all its resources to the cause. The primary aim is to serve the cause. Growth is just a means to an end, not an end in itself.

Marketing not only contributes to the growth of a non-profit organization but can also serve the cause directly. People might not contribute to your organization right away, but your marketing campaign will leave some impact on them, which will eventually benefit the cause one way or another.

Designing a Nonprofit Marketing Plan

Marketing for a cause also makes people associate your brand with the cause. It acts as an anchor, especially for the people who got introduced to the cause through your marketing. These individuals will recall your organization every time they hear about the cause. The following steps discuss how you can construct an effective marketing plan for a non-profit organization.

1- Establish Clear Goals

Having a clear objective helps design every aspect of a marketing plan. A marketing plan can be focused on any of the goals mentioned in the previous section. Although a marketing plan focused on any of the goals mentioned above will positively impact the cause in all other aspects. Still, establishing a clear goal you can measure your performance against can help you further improve your plan.

You can, for example, aim for generating funds. The marketing plan, hence constructed, will surely raise awareness, but having the ability to measure the plan’s performance through the number of funds generated can allow you to improve the plan.

2- Mind your Target Audience

Different kinds of people are more likely to sympathize with different causes. For example, college students are less likely to sympathize with a cause for the benefit of war veterans and their families than members of a golf club. Marketing to the right audience is just as important a factor in determining the success of a campaign as its nature and design. In fact, the target audience must be considered while designing the plan itself.

3- Aim to Invoke Emotion

We help because we care. The will to help and contribute is not only triggered but also fueled by emotions. This makes evoking an emotional reaction a primary goal for a cause.

According to one study published in the Journal of Nonprofit & Public Sector Marketing, positive charity appeals (i.e., those that emphasize the positive impact of helping the cause) are more effective at inducing a positive image about the organization.

However, negative charity appeals (i.e., those that focus on the problems related to the cause) are more effective at eliciting donations and raising funds. Depending on your goal, carefully designing the plan to elicit positive or negative responses in the target audience can improve the plan’s effectiveness.

In the era of technology, even non-profit marketing is done through various digital marketing techniques. However, many digital marketing agencies cost a lot which is not the preferable option for charity organizations.

At Kallen Media, we provide non-profit digital marketing services for all kinds of non-profit organizations. Through our social media marketing services, WordPress website design services, and SEO services targeted at non-profit organizations, we allow non-profit organizations to market their cause at a discounted price.

Visit our website for more details, or reach out to us and see your charity collections raising!

With the growing competition, it’s become challenging for businesses to stay ahead of the curve. Because of this, the feild of marketing is changing. Like everything else, marketing has gone digital, new methods such as digital marketing, content marketing are becoming popular. There are also two marketing terms that we often hearing more often – inbound marketing and outbound marketing. Although both these terms are quite different, they’re often confused by many people. Keep reading this blog to learn more about inbound Vs. outbound marketing.

What are Inbound and Outbound Marketing?

Inbound marketing helps users make a decision or solve an issue via helpful and relevant content. This type of marketing attracts potential customers through the use of keywords and converts them into permanent consumers by accompanying them throughout the buyer journey. However, outbound which is more fouced on quantity of advertisments.

Outbound marketing is a kind of intrusive marketing and involves all sorts of paid advertisements such as social ads, traditional advertisements, SEM, and other marketing methods. Unlike inbound marketing, outbound marketing aims to interact and engage with all sorts of potential clients whether or not they’re interested in the brand’s products and services.

What’s The Difference Between Inbound And Outbound Marketing?

Outbound marketing offers one-way communication

The biggest distinction is that outbound marketing is a one-way street. Whereas inbound marketing ensures two-way communication. This communication between the customers and the companies is crucial to assess if the marketing strategy is successful and allows the organization to see the customer’s response and reaction to the company’s marketing efforts.

Inbound marketing makes the user come to the business

Because inbound marketing relies on interesting and appealing content that helps clients solve some common issues. The potential client looks for a solution to their problem and ends up on the business’s site through social media, referrals, search engines, and much more.

However, in the case of outbound marketing, the company itself reaches out to the clients through TV ads, radio, cold calls, print media, and other channels.

Inbound marketing helps generate strong relationships between the business and its customers

Inbound marketing involves the use of technology which helps the business learn more about its clients’ preferences and tastes. This helps them create relevant and informative content useful for the customers and helps form a good relationship between the two parties.

When it comes to outbound marketing, it’s often known as interruption marketing. This is because outbound marketing involves cold calling, which often causes an unpleasant interruption for the clients and can also lead to the potential customer losing any interest because of the intrusive approach.

Inbound marketing educates and entertains the customers

Because inbound marketing relies on blogs, infographics, and interesting videos it educates and entertains the potential customers. However, you can also intrest returning customers to invest more. On the contrary, outbound marketing rarely aims to educate or entertain the clients. Because outbound only introduces the product and its main features.

Outbound marketing doesn’t involve market segmentation

Market segmentation is crucial to ensure that the company’s marketing efforts are working for you. Identifying the target audience will help your business create content that’s relevant and engaging. As far as outbound marketing is concerned, it doesn’t take into account any target audience. This method has a high risk of failure and relies on sheer numbers.

Get In Touch WithKallen Media and AvailBlog Writing and Posting Services In AZ

To get the most out of your marketing budget, it’s best to hire a digital marketing agency. Partner up with a digital marketing agency to ensure your online presence is an asset. However make sure its a team who understands the diffrences between inbound Vs. outbound marketing.

Hire Kallen Media to ensure just that. Along with digital marketing, we hold expertise in SEO, web designing, content marketing, social media marketing, blog writing, non-profit services, and much more. We provide affordable and premium-quality services to small businesses that have a limited marketing budget.

Reach out to us today to know more about our wide assortment of digital marketing services.

Current marketing methods and technologies are changing, and new approaches are more than welcome! Because changes happen so quickly, you and your digital marketing partner need to be on the same page. If your partner is familiar with your data, understands your business plan, and isn’t glued to digital media, they should enjoy the opportunity to flex talents! But how do you figure out if you’re on the same page? Here’s four questions to ask your digital marketing partner.

How Will They Improve Your Current Digital Marketing Strategy?

The right digital marketing partner will be improving your existing technologies. For instance, a company’s website plays an key role in it’s marketing. Your digital marketing partner can give you that boost with well-thought marketing strategies. Remember, an efficient digital marketing agency will bring new strategies to the table and try to improve the existing ones. If that’s not the case for your digital marketing partner, then you need to hire a new one.

Are They Making Strategies More Competent?

The key to digital marketings success is the feilds use of data. Because of this you need to make sure your marketing team aren’t in silos. If you’ve hired multiple digital marketing partners, there’s a chance your company’s marketing is ineffective and not thriving. Different partners bring inconsistency and a difference in tactics as well.

When multiple digital marketing agencies work for you, a change in expertise can cause problems. This can affect your company’s marketing. Try to partner up with one digital marketing agency at a time to evaluate their performance. The most crucial factor is to determine if your digital marketing partner is enhancing your efforts rather than deteriorating them.

Are These Strategies Effective at Boosting Your Business?

Think about how long has your digital marketing partner been on board. Has there been a change in your business sales? Did they help improve traffic to your website and therefor your business? Ponder over all these questions. Moreover, check your sales and the traffic on your social media platforms and other digital media platforms.

Be sure to communicate with them if the sales activity is decreasing. Revisit marketing strategies with your partner; layout your thoughts and questions. Effective communication is key to resolving these issues. Digital marketing partners should convey insights and data across marketing channels. An invested partner should offer recommendations and suggestions considering the latest and effective marketing trends for optimization.

What Is Their Most Innovative Strategy Or Tactic?

Digital platforms are continuously changing, and excellent digital marketing partners should provide you with the latest and innovative ways to capitalize on your marketing plans. furthermore if your digital marketing partner doesn’t give you innovative ideas, then you need to reconsider. The key to digital marketing is thinking outside the box. The audience and viewers are familiar with and fed up with traditional and boring marketing ideas.

To get their attention, your digital marketing partner will come up with something creative that catches eyes. Moreover, they’ll need a digital marketing strategy that’s engaging, because that makes loyal clients. With the right digital marketing strategy, you can effectively attract new customers and retain the existing ones.

Remember, the right digital marketing partner will start communication regarding your marketing plan. However, working with creatives means you need to explain your goals. Partner up with a digital marketing agency that nurtures your company’s marketing needs and is an asset to you. Hire Kallen Media to ensure just that.

Ever since the pandemic hit the world, several companies have jumped on the digital marketing bandwagon.  Companies have embraced digital marketing to be in a better position to network and engage with their customers. 59% of the organizations globally have accelerated their digital presence during the COVID-19 lockdown. Some are still struggling to make their mark, while others haven’t even stepped into the digital world. So heres our guide to digital marketing for businesses.

So what is digital marketing? Why has it taken the world by storm? Is it essential for you as a business to partake in digital marketing to boost your business? This blog will answer all your questions about digital marketing. Continue reading to know what digital marketing is, how it works, and why is it so crucial for your business in today’s time?

What Is Digital Marketing?

In simple words, digital marketing is marketing your products and services on a digital platform. You advertise and sell your products by leveraging marketing tactics such as email marketing, social media marketing, and mobile marketing, etc.

What is marketing? It is making the right offer to the right person, at the right, in the right time. In today’s time, your target audience is online, surfing, browsing, and researching.  Digital marketing puts you in those channels so that you can effectively market your products to your prospects.

If you’re new to digital marketing, the idea of mastering it might be a bit overwhelming.

We get that. That’s normal.

You’ll be overwhelmed to see so many tactics and new practices to incorporate in your marketing campaigns. Yes, you’ll have to learn all those tactics as they lay the foundation for your business by attracting potential buyers, compelling them to take the desired action, and making offers to your audience that they will respond to.

Let’s take a closer look at how this works.

How Does Digital Marketing Work?

Just like traditional marketing, digital marketing also aims to strengthen the bond between businesses and their customers, prospects and leads. But the fact that digital marketing reaches more potential consumers is why it has successfully replaced the traditional marketing methods that were much more costly and less effective than digital marketing.

Think about the last purchase you made. From purchasing a new property or hiring someone to fix your home drainage system, you always begin by searching the internet to find out how to deal with the problem or look for the best options available.

Your buying decision is always influenced by the reviews and testimonials you view online. Therefore, an online presence is a necessity for your business, regardless of what you sell.

An effective digital marketing campaign puts you on multiple platforms where people spend most of their screen time. You connect to them via various channels.

• Generate unique and informative content to keep them updated with the latest news and provide possible solutions for the recent problems to keep your audience engaged.
• Use multiple social media platforms to share your content that is much light-hearted and casual.
• Optimize your content with search engine optimization to increase your rank on search engine result pages so that more people can view your website ad its content.
• Make paid efforts like pay per click (PPC)to drive paid traffic to your sites.
• Incorporate email marketing to follow up with your prospects and continue updating them with any new offer or announcement.

When you merge all these tactics, you’ll end up with an easy-to-operate, efficient, and effective digital marketing campaign that’ll be able to meet its objectives.

It might look impossible to incorporate all these components together from scratch into your campaign, which is why we’ve put together this guide to help you build an effective digital marketing plan.

How Will Digital Marketing Help Your Business?

A strong digital presence can be helpful in multiple ways:

• Increase the brand’s awareness.
• Retain potential customers while attracting new ones.
• Increase customer loyalty with frequent communication and enhanced engagement.
• Target the right audience. Thus, saving your finances and time which are both crucial in today’s world.
• Most digital platforms have some level of reporting that can help refine your ad targeting and design
• You can easily measure and monitor the effectiveness of your marketing campaigns.
• Helps your brand gain credibility quickly and sustainably.

If you’re looking for a digital marketing agency in Phoenix that’ll help increase your brand’s online presence and take care of all your digital marketing activities, Kallen Media is the right place for you.

From Google ad grant management, web designing, content marketing, SEO services, and social media marketing to blog writing and posting in Phoenix, AZ, we cover all aspects of digital marketing for you within your budget.

Contact us to get a complete range of digital marketing solutions at budget-friendly packages in Phoenix.

Blogging is a significant part of getting businesses off the ground and keeping them there. But it’s not as simple as it looks. Good blogging requires proper research, dedication, and skills to ensure your website can meet your requirements.

Even with all the skills and dedication, you often make grave mistakes that can be fatal for your business. After all, no one’s perfect!

In this detailed post, we’ll cover some common mistakes that you should avoid at all costs when building your website blog to get more organic traffic on your blog posts.

Not Resonating and Relating With Your Audience

If you want your content to perform well and your blog to attract maximum traffic and generate leads, the audience must relate to the content. It must compel them to take the desired action.

The biggest mistake that companies often make when blogging is expecting the content to perform well when they haven’t paid much heed to the audience’s demands.

To avoid this mistake, you need to understand your buyer’s persona and what they value. Creating content around those things will help bridge the gap and attract more potential buyers.

Your Tone and Style of Writing Is Too Stiff

A blog post is not like your thesis or term paper. It’s much more informal and conversational. Therefore, when bloggers first start, they face some difficulties with getting the hang of it.

Your content should be in a tone that engages the audience, and they enjoy reading it. It shouldn’t be monotonous and boring. Let’s be honest; most people don’t go through the whole piece. So if you want them to stay hooked, you have to make your writing effortless to read.

Be more conversational with your style and loosen up your writing.  Add more contractions, make a pun, and get rid of jargon. A more approachable way of writing will make consumers feel they’re dealing with people and not robots. That’s how people talk and also like to read.

Choosing Topics That Are Too Broad To Be Covered

When people start blogging, they opt for topics that are generally very broad. For example, ‘the best business practices’ or ‘how to make money online.’ These topics can’t be covered in a single piece, and you often end up doing a below-average job in answering them. This is what bounces visitors off the site when they don’t get answers to their questions appropriately.

A more specific title will help you be on point and answer what the visitor’s looking for. It will also be effective in targeting the audience that is most likely to be converted into leads.

Making Your Content a Brain Dump

It is very common among writers that when you get a brilliant idea, making you so excited and tempted that you start flowing it out in words. But the result is not what you had expected. It’s a sub-par blog post.

Like we said earlier, people will, most of the time, only scan through your pieces. Therefore, you have to organize it in a way that the crux is delivered via headers.

Structuring your blog with section headers and templates will make it easier and interesting for the reader and prevent them from bouncing off your site.

Not Using Enough Data as Evidence to Back up Your Claims in the Post

Arguments and claims become much more compelling when they’re rooted in research. It shows you know what you’re talking about. As a marketer, you don’t want your reader to go through the blog and leave your site without taking the desired action.

Data-driven content will compel people to take that action as the stats enhance the reader’s trust in your business. A good blog post offers the main argument, establishes proof, and then ends with a takeaway for the audience.

Not Adding Enough Contexts to Back up Why and What You’re Saying 

Suppose you’re saying that companies should expand their social media presence with new tools and strategies. That is a virtuous suggestion but an incomplete one. Your writing will be worth it when you also mention how to use the marketing tools and which tools to use.

There’s a better way of saying the same thing. Companies should expand their social media presence with new tools and strategies. For example, running ads on different platforms like quora or running sponsored content on Instagram will help increase brand visibility.

Try illustrating your ideas with visual aids, examples, and additional content to make your blogs more worthwhile. Sometimes you might use a word or acronym that the reader isn’t familiar with.

Therefore, adding information that will further explain those terms or visually presenting your ideas will help the reader have a clear understanding of what you’re talking about. This will convince them that the company is transparent with their thoughts and isn’t foul playing, thus developing their trust in you.

If you want your blog posts to be free of the mistakes that can fend off your potential customers, reach out to Kallen Media. We provide plagiarism-free, unique and engaging content for your visitors.

Our content not only enhances your brand image but also paves your way for better client interaction. We also offer Google ad grant management, web designing, content marketing, SEO services, and social media marketing services in Phoenix, AZ.

Reach out to us to give your websites a boost with customized content.

If you want to enhance your brand’s awareness, expand your reach, and earn higher revenue, it is crucial to incorporate search engine optimization in your digital marketing campaign. This will help improve your position in the marketplace. The benefits of optimizing your content are endless and worth all the hassle.

This blog will guide you on the top benefits of SEO and how it helps make your marketing strategies on digital platforms effective.

1. It Boosts Your Brand’s Credibility

Any site that’s ranked high by the search engines and appears in the top searches on a search engine result page (SERP) is considered trustworthy and of high quality.

Hence, ranking among the top search results helps make your business credible. Investing time in getting the right keywords for your website, making it user-friendly, and increasing the site speed will help your site rank higher.

2. Leads to Better User Experience

Improving user experience will help you rank better on the search engine result pages organically without any paid efforts.

The days are gone when websites were ranked based on backlinking and keyword stuffing. Therefore optimizing your site will also ensure that your website enhances user experience as both go hand-in-hand when it comes to ranking higher.

3. Gives You a Competitive Advantage

Successful businesses are firmly holding onto their market shares by effectively using digital marketing practices, the foundation of which is search engine optimization.

With billions of searches being made daily, investing in SEO is the best approach to compete organically for a better reach. It’ll help you outshine the competitors and attract more customers.

Consider two companies from the same industry producing identical goods at competitive pricing. One runs an optimized website, whereas the other one doesn’t. Who do you think will be able to generate more profits assuming all the other factors are the same? The one who appears at the top of the search engine result page, of course!

Search engines can be unbelievably impactful in keeping you ahead of your competitors. Therefore, you must not underestimate them and make maximum use of them by optimizing your websites.

4. SEO Targets Quality Traffic

SEO is an inbound marketing strategy. Unlike traditional outbound advertising channels, where you reach the audience who’s willing to hear from you, SEO works the other way round.

Disruptive ads and spamming emails that were used earlier weren’t effective in generating more leads as the majority of the consumers found them annoying.

SEO is much more customer-centric. Instead of forcing the customers to view their promotional campaigns, it focuses on making quality content easily accessible to the target audience whenever they need it. Thus, generating more leads.

When you attract users who’re actively looking for a product or service, you are likely to reach your target audience. It also increases your chances of successful lead generation as the consumer is already considering a purchase.

5. You Don’t Have To Pay For Ads in SEO

Organic rankings on various search engines are based on how it perceives your site to provide value to the researcher. This means if your website is of high quality, both in terms of content and user interface, the search engine will automatically direct more users to your page, thus increasing traffic on your website.

Your websites can easily attract organic traffic if you optimize your sites and make them worthy. With search engine optimization, you won’t need to make any additional investments, unlike in PPC, where you have to pay each time a user clicks your ad to continue attracting potential customers.

With 92.2% of active internet users visiting online stores, an optimized website is the best way to generate maximum leads and purchases.  If you want to optimize your website and boost your business online, look no further than Kallen Media. Our SEO services in Phoenix will do wonders for your website and your brand.

Experts at our digital marketing agency use the best practices to provide top-notch yet affordable SEO services. We also offer Google ad grant management, web designing, content marketing, blog writing and posting, and social media marketing services in Phoenix, AZ.

Reach out to us to outshine all your competitors.