One of the things we love about marketing is the wide range of people we meet at work. We are always doing something fresh and new, working with everyone from rental companies to charities. However, sometimes working with corporations can get a bit tiring. That’s why we were over the moon when The Fitness Collectif approached us! After working with their team for a few months, we knew we had to write this blog. So, welcome to the Collectif company spotlight!
Just like our other company spotlights, we want you to walk away with a deeper understanding of our clients and the work we do. We will give you basic information about the company, how it started, and its mission. Then we will move on to an overview of some of the innovative marketing methods we are using to help boost their online presence. Finally, if you want the TLDR, we recap everything at the end. We will start with a bit of a description of the business!
The Fitness Collectif
This company, from its start, set out to break the mold. After decades of work in corporate America, the founder decided she had had enough of the monotony. She was determined to find a way to balance her work and life goals, and this drive resulted in The Fitness Collectif! This business oozes passion for fitness, vegetarian food, and healthy living. But what exactly does Collectif do?
The team at The Fitness Collectif is striving to find a way to improve people’s lives. The company is also shifting away from the typical corporate structure and rules. For over seven years, it has used its brand to promote healthy lifestyle choices like regular exercise and mental health help. These days Collectif has been focusing on natural supplements to help people get the right balance of nutrients to sustain an active life.
Marketing for Lifestyle Brands
Marketing is all about understanding the niche you want to reach. Collectif’s centered in the fitness world; fitness is in their name! So we needed to work out a way to ensure their online presence reflected that. Lifestyle branding is an incredibly successful marketing strategy. Today, even massive brands can benefit from relating to customers through their daily routines and hobbies! But small businesses can do the same thing to great success.
Fitness and nutrition are popular online! And many influencers, fans, and even whole subcultures are dedicated to various wellness niches. In the fitness world, lifestyle marketing is all about meeting people where they are and engaging with the exercise community. But The Fitness Collectif has a broad scope! The brand balances mental and physical health; we wanted that to be apparent.
Collectifs Marketing Strategy
We started by working with the company to develop a social media strategy. That included collaborative meetings where we drafted posts to ensure they aligned with brand goals. Next, we found areas where we wanted Collectif to shine. These include exercise motivation, meditation, vegetarian diet tips, and more. Once we knew the brand, it was easy to start producing content and driving customer engagement.
We decided to go with an innovative take on lifestyle branding strategy. Because Collectif has always drifted away from the rigidity of an average company, this was an easy choice! Our main goal while working with Collectif was to stick to its original vibe and grow the brand organically. This relaxed branding also helped influence everything from their TikTok presence to their blogs.
Collectif Company Spotlight
The Fitness Collectif has focused on people’s health for almost a decade. The brand has grown into a successful business by staying on the cutting edge of the exercise and wellness field. As a digital marketing company, we were brought into the fold to ensure their online presence aligned with brand goals. Together we worked out a lifestyle marketing strategy to help grow the brand while remaining true to company values. We worked together for months and were happy to learn more about the exercise community!
Did you enjoy reading our Collectif company spotlight? We appreciate your time, and we hope you learned something about Collectif and digital marketing! Is your company interested in a customized marketing plan like the one we discussed today? If you need help promoting your brand and building an online presence, we can help. Check out our website to learn more about what Kallen Media can do to grow your business.