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BlogClient Spotlight
January 20, 2023

Collectif Company Spotlight

One of the things we love about marketing is the wide range of people we meet at work. We are always doing something fresh and new, working with everyone from rental companies to charities. However, sometimes working with corporations can get a bit tiring. That’s why we were over the moon when The Fitness Collectif approached us! After working with their team for a few months, we knew we had to write this blog. So, welcome to the Collectif company spotlight!

Just like our other company spotlights, we want you to walk away with a deeper understanding of our clients and the work we do. We will give you basic information about the company, how it started, and its mission. Then we will move on to an overview of some of the innovative marketing methods we are using to help boost their online presence. Finally, if you want the TLDR, we recap everything at the end. We will start with a bit of a description of the business!

The Fitness Collectif

This company, from its start, set out to break the mold. After decades of work in corporate America, the founder decided she had had enough of the monotony. She was determined to find a way to balance her work and life goals, and this drive resulted in The Fitness Collectif! This business oozes passion for fitness, vegetarian food, and healthy living. But what exactly does Collectif do?

Fitness photo

The team at The Fitness Collectif is striving to find a way to improve people’s lives. The company is also shifting away from the typical corporate structure and rules. For over seven years, it has used its brand to promote healthy lifestyle choices like regular exercise and mental health help. These days Collectif has been focusing on natural supplements to help people get the right balance of nutrients to sustain an active life.

Marketing for Lifestyle Brands

Marketing is all about understanding the niche you want to reach. Collectif’s centered in the fitness world; fitness is in their name! So we needed to work out a way to ensure their online presence reflected that. Lifestyle branding is an incredibly successful marketing strategy. Today, even massive brands can benefit from relating to customers through their daily routines and hobbies! But small businesses can do the same thing to great success.

Fitness and nutrition are popular online! And many influencers, fans, and even whole subcultures are dedicated to various wellness niches. In the fitness world, lifestyle marketing is all about meeting people where they are and engaging with the exercise community. But The Fitness Collectif has a broad scope! The brand balances mental and physical health; we wanted that to be apparent.

Collectifs Marketing Strategy

We started by working with the company to develop a social media strategy. That included collaborative meetings where we drafted posts to ensure they aligned with brand goals. Next, we found areas where we wanted Collectif to shine. These include exercise motivation, meditation, vegetarian diet tips, and more. Once we knew the brand, it was easy to start producing content and driving customer engagement.

beach yoga

We decided to go with an innovative take on lifestyle branding strategy. Because Collectif has always drifted away from the rigidity of an average company, this was an easy choice! Our main goal while working with Collectif was to stick to its original vibe and grow the brand organically. This relaxed branding also helped influence everything from their TikTok presence to their blogs.

Collectif Company Spotlight

The Fitness Collectif has focused on people’s health for almost a decade. The brand has grown into a successful business by staying on the cutting edge of the exercise and wellness field. As a digital marketing company, we were brought into the fold to ensure their online presence aligned with brand goals. Together we worked out a lifestyle marketing strategy to help grow the brand while remaining true to company values. We worked together for months and were happy to learn more about the exercise community!

Did you enjoy reading our Collectif company spotlight? We appreciate your time, and we hope you learned something about Collectif and digital marketing! Is your company interested in a customized marketing plan like the one we discussed today? If you need help promoting your brand and building an online presence, we can help. Check out our website to learn more about what Kallen Media can do to grow your business.

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BlogFestivals
December 30, 2022

Zona Music Festival review

This past weekend the first inaugural Zona Music Festival took place at Margaret T. Hance Park in Downtown Phoenix! Another new festival in Phoenix is enormous for the ever-growing music scene out here. Created by Arizona’s largest indie promoter, PsykoSteve, this festival features indie, alternative, and old-school acts for all types of listeners. Trust us; the Zona Music Festival Review won’t disappoint!

On the festival’s first day, Arizona broke a state record for most single-day rainfall since 1908, but that didn’t stop thousands from showing up to have a good time. Luckily enough for attendees, the festival offered a new re-entry policy for the weekend, allowing everyone to come and go as they pleased.

The Setup at Margaret T Hance Park

Zona music 2

If you have ever attended Mcdowell Mountain Music Festival, the stage setups are in the same spots in the park. For Zona, a 4th stage popped up in the tunnel underneath Central Ave, along with a local beer garden and a village of local vendors! The main stage could have been a tad bigger and featured video monitors to see the artists playing on stage, but for the first year, it was fine. The VIP areas at the Nicks and Ronstadt stages could have been improved for what you’re paying. An elevated viewing area to keep patrons out of the mud would have sufficed. Aside from the dirt, which the festival had little control over, the only downside of the setup was the lack of water stations, and the ones that existed were empty within hours of doors opening. 

The Lineup and sets

We wrote about the lineup here when the festival was announced. However, some disappointing last-minute changes were out of anyone’s control. One of the most hyped-up acts on the lineup, Tegan and Sara, dropped two days before the festival as one of the members came down with Covid-19. The same goes for Waxahatchee and Kevin Morby, who were pulled the day of the festival, citing Covid-19. We didn’t let these two acts pulling out deter our spirits and still went into the festival excited for everyone playing.

There were no bad acts at this festival, but some shows stood out more than others. The Bleachers were phenomenal live and fought through the sound issues at the end of their set. They also brought out Bartees Strange to sing a Tegan and Sara song to make up for them having to pull out. Beach House put on a show in the pouring rain to close out night 1. Alex and Victoria seemed right at home in the shower, pouring their heart and soul into every song they played. Day 2 Turnover was the highlight while the sun was still in the sky. At night Japanese Breakfast was the star of the show. She brought radiant energy to the stage and had the whole crowd jumping. Closing out the festival was Portugal. The Man who put on a psychedelic ending set. Along with all these great acts, this festival propped up local artists from around the valley and gave them a stage to perform, which is something more festivals should be doing. 

Overall Experience

Despite the mud, the first-ever Zona Music Festival was a success and a blast for everyone involved. This event is a step in the right direction for the Arizona music scene, as there is no major indie/alternative festival in the state. So we were overjoyed to write this Zona Music Festival review! Zona was reminiscent of VIVA Phx, which used to take over all Downtown Phoenix’s venues, bars, and streets.

Zona music

We look forward to seeing what they will do with this festival next year and in the future. Hopefully, the festival will stay in Downtown Phoenix, but if it were to move, Tempe Beach Park could also be a good home for the festival. Who do you think is going to headline the festival next year?

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BlogClient Spotlight
November 17, 2022

Mandala Arts Company Spotlight

Have you ever wondered how art and culture spread across the globe? From stage performances to dance classes, the display of culture helps spread awareness and visibility. With that in mind, we want to talk about Mandala Arts, a nonprofit sharing south Asian performing arts with the midwest! Kallen Media is passionate about music and our work with nonprofits, which made us delighted to be able to work with this company! So let’s start the Mandala Arts company spotlight by talking about the company bringing tradition and dance to Chicago’s youth!

 

Mandala Arts

Mandala Arts was founded in 2014 and immediately began teaching classes and hosting performers. As a MacArthur award-winning organization, This company provides audiences with a culturally significant dive into the history and arts of south-east Asia. The team doesn’t stop here! Mandala also teaches regular classes to ensure the next generation of dancers learns traditional forms. So what kind of dances can you expect to see at a performance?

Mandala arts dancers

Mandala specializes in blending classical and contemporary dances to display the experience of diaspora and historical awareness. The Ensemble is dedicated to bringing Bharatanatyam to the masses and regularly hosts performances and educates groups. Performers for Mandala have graced Chicago stages like the Chicago Symphony Center and the Studebaker Theater and have articles from press groups like the Chicago Tribune!

 

Marketing for The Arts

Marketing for nonprofits and artists is very complicated. But thankfully, there are a lot of resources that have unique options available for these more niche groups. Nonprofits specifically can benefit from thousands of dollars in ad grants. Setting up and maintaining these grants is a massive part of nonprofit marketing. A good agency will ensure you get the most out of every penny of your budget. As a group of artists, there are also bonuses from the algorithm!

In our content-driven world, marketing for artists is central to most social media platforms. People like seeing dances, paintings, meals, and various other artistic pursuits, so if you’re producing them, you have a leg up! Sharing your art on social media can be an easy way to get massive levels of exposure. But you can’t just rely on social media. You need to be working with search engines to show up everywhere!

 

Google Adwords

Adwords is vital for your SEO. Google is synonymous with online searching, so if you want people to find your site, you must be on the platform. As a PPC tool, Adwords will let you pay for traffic by placing your info on the top of relevant searches. But without clever management, this money can be wasted or, even worse, overspent. Fortunately, Adwords has built-in features that can help companies like Mandala save money.

Ad grants from google can give nonprofits up to 10,000 dollars. This free budget is an incredible boon, but it is up to your marketing team to spend it properly. First, we ensure you have full access to your grant. Now is when a professional SEO team gets to work! By highlighting tactical areas of your site and tracking PPC spending, we help secure top search results and higher passthrough rates. These SEO check-ins are only a tiny part of our daily work for charities.

 

Kallen Media and Nonprofits

Our team has a long history of working with 501(C)(3) companies, and we’re passionate about it! We have worked for free with services like Catchafire to provide hundreds of thousands in assets to new and growing charities. When we work with nonprofits, we bring specialized tactics that we learned on the job. From google grants to logo creation, we started working with nonprofits and never intend to stop.

As we grew our company, the nonprofits we worked with grew too. Since our founding, we have had the chance to work with nonprofits whose reach is global! Like any other business, our strategies have changed to meet the needs of our larger clients. Now Kallen Media is proud to provide an incredible suite of services to nonprofits. We have teams waiting to build new sites, comb through and inventory your current online presence, and spread the word to substantial new markets!

 

Mandala Arts Company Spotlight

Mandala dancers

Mandala Arts taught and performed Bharatanatyam for almost a decade in the midwest. The troop has steadily grown its nonprofit by sharing its culture through performances and classes. As a company passionate about the arts and charity, we leaped at the opportunity to work with this company! In the Mandala Arts company spotlight, we covered marketing for this company and how we boost nonprofits’ and artists’ work to the top. 

Still, looking for more info about Mandala Arts? If you want to see the team in action, catch their upcoming performance in mid-November! Kahani: Reimagining Stories, a retelling of the epic Ramayana. And if you’re looking for access to ad grants or help with your upcoming marketing projects, Kallen Media can help. Reach out and set up a call to learn more about our specialized nonprofit marketing strategies.

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BlogMusic Marketing
November 3, 2022

Upcoming events in Phoenix

As we approach fall and much cooler weather, many outdoor events pop up across the valley. Regardless of what genre of music you like, something is happening to everyone. We breathe Phoenix music and couldn’t be more excited about the potential fall lineups! So today, we wanted to give you a rundown on some upcoming events in Phoenix. We cover everything from small events to multiday festivals, which have only recently released details about the festivities.

Block Parties

Throughout the fall, three different block parties occur in Phoenix and Tempe. In just a couple of weeks, Downtown Tempe will host two block parties on the same weekend.

Jauz, a prominent bass house artist, will bring his Bite This! Block Party to Mill Ave on September 24th. This block party will be bumping bass house late into the night, featuring a lineup of Jauz, Habstrakt, Moore Kismet, BRODY, and Seppi. Bite This! is a record label founded by Jauz that he describes as “A group of creative people, doing and making what they want to, how they want to, with absolutely zero fucks given. Pushing boundaries, making magic happen, discovering new horizons, and creating truly unique, fresh music and art on all platforms”.

Phoenix shows

Phoenix shows

Founded to release music how he chooses, many other artists are opting to start their label for the same reason. The following day, September 25th, tech house superstar John Summit is hosting his record label Off the Grid Recs for another block party. The lineup features John Summit, Deeper Purpose, and Ducati, all tech house artists, with releases on Off the Grid Recs. Off the Grid is a new record label founded by John Summit aimed at lifting the smaller house and techno artists into the spotlight through strategic online branding if you want to learn more about music marketing and how record labels work.

Renaissance Square in Downtown Phoenix is hosting a two-day Halloween-themed block party. The Body Language Halloween Weekender takes place October 28th & 29th courtesy of Relentless Beats, Chico Malo, and Wren & Wolf. Following up on Cinco in the City block parties, expect gourmet eats.

Music Festivals

Next week, September 23rd, the first-ever Hearts on Fire Music Festival is at the Phoenix Raceway. A single-day punk rock/emo festival featuring The All American Rejects, Boys Like Girls, Mayday Parade, Cray, Set it Off, and Young Misery. This new festival is a collaboration between Relentless Beats and Psycho Steve Presents, two big promoting companies out of Phoenix. Relive your emo phase and scream the words to all your favorite punk rock songs from the early 2000s. 

We’re just a little under a month away from the 5th inaugural Goldrush Music Festival, which has a theme of Neon Dreams this year and will be taking place at the Phoenix Raceway for the first year ever. The show will be huge, Featuring three days of non-stop dance music on five different stages with a wide range of artists! This festival is always a good time and transports you to the wild west. This year’s headliners include AC Slater, Excision, Chris Lake, Kaskade, Rezz, and many more. Goldrush has a DJ competition every year where you can open the festival’s main stage! If you are a producer or want to learn more about producing, read our blog post. To check out the full lineup or purchase tickets, you can visit https://goldrushfestaz.com. but there are even bigger upcoming events in Phoenix!

Zona and Decadence

The first-ever Zona Music Festival is heading to Downtown Phoenix on December 3rd & 4th. This one is for all the indie and alternative lovers with headliners Beach House, Portugal. The Man and Bleachers. We did a complete write-up of this festival on our blog; you can check it out here.

Decadence Arizona returns with a new home at the Phoenix Raceway on December 30th & 31st. Ring in the new year with the biggest party in Arizona, as this festival’s lineup is stacked. So far, Fisher, Louis The Child, Porter Robinson, Zeds Dead, and others have all signed on to the lineup. As we get closer to the event, you can expect to learn more about its lineup.

Tucson Events and Shows

World-renowned producer and DJ Bonobo are heading to Rialto Theater on October 12th. After releasing his 7th studio album, “Fragments,” Bonobo is headlining a live tour that is a must-see! A month later, Downtown Tucson is hosting the Dusk Music and Arts Festival at Jacome Plaza. Dusk has always focused on the local arts scene in Tucson and always incorporates local artists into the multiday festival. Griz, Young The Giant, and Alison Wonderland are headlining this year’s festival. This multi-genre music festival is fun for all ages. Check out our other blogs for recaps of these upcoming events in Phoenix!

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Festivals
October 22, 2022

Goldrush: Neon Dreams 2022 Review

At the beginning of October, Relentless Beats hosted the 5th annual Goldrush Music Festival, and a few team members took the trip to the Phoenix Raceway to experience it. With the theme this year being Neon Dreams, a nod to old Vegas, Goldrush leaves behind its iconic western cowboy theme. 2022 was the first year the festival took place at the raceway and not at Rawhide Event Center, and although these changes made the festival different from what it once was, it was still a great festival overall. 100+ talented artists performed over the weekend across the festival’s five stages, so we have a lot to talk about! Welcome to the goldrush neon dreams 2022 review! 

goldrush 2022

The Setup at Phoenix Raceway

This year was the first time there was more than one large stage at a festival held at the raceway, so we had no idea what to expect. There was the mainstage megastructure called “Paradise Prairie,” a more petite side stage called “Moonrise Mountain” inside the warehouse, and there was a stage called “Coyote Cove,” along with a silent disco and art car. The scenes were far apart; once in the crowd, the sound bleed was minimal, if not non-existent. The production level on the three more giant steps was good but could have been better.

Paradise Prairie lacked pyro and had technical difficulties with the lasers on the first night. Coyote Cove, the warehouse stage, was our favorite, with numerous disco balls above and around the artist, a color-changing desert backdrop, and lasers on every side of the warehouse. The lasers covered every inch of the air above us and put on a spectacular light show to accompany each set. The after-parties were also located inside the warehouse, blasting music until 5 AM each day of the festival.

The Lineup

Goldrush featured something for everyone to enjoy. The festival’s headliners included Excision, Kaskade, Rezz, and more. That’s barely scratching the surface of this massive lineup. The undercard included talented acts like G Jones, Space Laces, HoneyLuv, and many more. There was plenty of local talent, too, with standout acts like Residuo, Tavatli, Avitas, Animate, and Peachy Keen. Like previous years, Goldrush hosted a DJ competition to open the mainstage; this year, Little Fohx was the winner. She performed a fantastic set. If you’re interested in learning to navigate the music scene as a DJ, check out our blog post here.

There weren’t any bad sets. However, a few stood out more than others. Versa made his Arizona debut at Goldrush this year. Despite being one of the first performers, he delivered complex hitting bass music to Moonrise Mountain. Skepsis had the whole warehouse jumping with his bass lines, accompanied by an other-worldly laser show. The energy within the warehouse during his set was unreal. Unsurprisingly Chris Lake put on a spectacular show like he always does; every time he performs, it is an entirely different set. Playing more techno than he usually does on the main stage of a festival is a sight to behold.

After the festival’s second day, Acraze did not play the festival at all for an after-party. He played an insane set full of tech house until 4 AM in the warehouse. Dom Dolla closed out the festival on Moonrise Mountain and played the best set we’ve seen from him, his mixing skills were next level, and he put on quite the show. The after-party that night featured Space Laces, and he tore apart the warehouse; he is one of the best in the dubstep genre. He is a genius producer and an even more talented DJ, and you can see it in his sets. 

Final Review of Goldrush

goldrush 2022

Goldrush: Neon Dreams was a great three-day festival; everything was outstanding, from the stages to the production to the lineup. We couldn’t have been happier to write the goldrush neon dreams 2022 review! The sets we ended up catching were terrific, and there were some tough calls regarding set conflicts. Every artist on the lineup is worth checking out, as they are incredibly talented. We had very few problems regarding the crowd, and it was a good time everywhere we went. Overall the festival was terrific; however, it can not compare to the last edition of Goldrush in 2021, where the western town was in the center of the festival. While we miss Rawhide, the new festival grounds are promising and have a bright future.

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Music Marketing
August 19, 2022

Music Marketing: From Indie to Labels

Are you having trouble producing music that gets the same attention as big labels? or are you working in a music house and wondering how your promotions work? Getting listeners can be an uphill battle, but as long as you know what you’re doing, it’s only a matter of time before you have a dedicated fanbase! The music industry isn’t unique; just like any other business that sells a product, you need to market your goods! So today, let’s talk about music marketing.

This blog covers everything you want to know about how professionals get the word out about new music. We talk about the industry’s supply chain and how that affects promotion schedules. We will cover the traditional routes labels use to fast-track artists and the new tools available to independent promoters. Finally, we will cover some general marketing tactics people use in the industry that have helped them grow. However, it’s important to remember that none of this matters without the music!

 

Create Market and Promote

 

The central engine of any indie production or label is the content your artists make. So it would be best if you had a consistent supply of art to support shows or airtime. Modern fans have become accustomed to constant entertainment. And the music industry is held to that same fast-paced standard. This combination of high demand and consistent supply creates a perfect marketing environment.

Currently, the world of music marketing can break down into two major camps; old-school marketing and the new wave. The traditional styles of music marketing involve dedicated PR teams and associations with important institutions like radio stations. This strategy relies on trusted go-betweens to show off your music. The cutting-edge techniques in music marketing have a much heavier reliance on the artists. These plans involve forming grassroots fan bases yourself and often involve social media and different, less industry-connected paths to success.

 

Social Media Marketing

 

For over a decade, digital marketing has taken full advantage of social media platforms. Advertising and building online communities drive social media; the digital marketing world financially backs the hosts of these platforms. The unique component of the music industry in this lense is the addition of streaming services. Almost everyone pays for or has access to at least one streaming platform and a social media presence. These two things can build off each other by providing content and listeners interchangeably. The two systems function incredibly similarly, which means you get a lot of user crossover. No matter your route, you’ll have to use social media while promoting your music.

 

PR and Radio Campaigns

 

PR is an integral part of how labels promote their artists. In the music world, it’s essential to live the lifestyle you are promoting, and PR teams help show potential fans a curated version of the artist. PR teams don’t just work in isolation; they also work a lot directly with their musicians. Media training is vital; any good PR team will prepare a client for general interactions and press junkets. No one is born ready to deal with a media circus, but with help from a PR team, anyone can get prepared for the limelight. A prime example of this is appearances on radio or TV interviews.

Radio campaigns are a time-honored way to promote music and an artist simultaneously. 88% of adults listen to radio weekly, and these listeners tune in for around 12.2 hours! So you can reach an incredible amount of people if you can get a radio appearance. Labels will often send artists on tours of stations to promote new content, and similarly, they have established relationships with DJs to secure consistent airtime for their tracks.

 

Digital Music Promotion

 

In recent years digital marketing has taken over the scene. With most entertainment shifting to online mediums, it has become crucial to have a presence for your music online. At a basic level, every artist should have some form of a digital press kit, a packet of things you can give out to people who might promote your music! This space is where smaller artists have been thriving. By staying connected to real people, often smaller artists can stay ahead of corporate entities and capitalize on their niche faster. We’ve seen this phenomenon hold up exceptionally well on platforms like SoundCloud.

 

Music Marketing

 

Many things can alter the course of your music career, but promotion shouldn’t be one. Today, we helped outline everything you need to know about music marketing! Our blog started by covering the importance of content creation for digital marketing in the music world. We discussed old-school and new-school music marketing methods like radio campaigns vs. SoundCloud. We even covered examples of how different kinds of artists use these tools.

Are you worried that you won’t have the time or work effort to get your music out there? Kallen Media has years of experience promoting artists’ work, and we are always happy to help. Contact us today if you have any questions about music marketing!

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BlogWordPress Web Design Work
August 10, 2022

What Does a Web Designer do?

The world of web development is complicated and can be confusing for untrained people. There are lots of different builders and hosting platforms. And once you have made all those decisions, you need a plan for long-term maintenance. These factors become even more incoherent when you try to figure out how to tailor your site toward your customer base. But every day, professionals design sites for companies that draw users in and convince them to buy products. So what does a web designer do?

The short answer is web developers connect users to companies who want to use the internet like a store. These programmers are the people who work to make sure you have something to do with that wifi! Today we will give you a top-to-bottom outline of a web design work and how they make beautiful landing pages! We cover the basics like front and back-end builders, hosting, link building, and so much more! Let’s start by discussing designers’ main web development tools and builders!

 

Front End vs. Back End

 

The easiest way to understand these two camps is to distinguish what users see. The client-side is things a user will notice or be able to click. Includes graphics, the buttons, and anything else that comes up when you click the link. But what does a web designer do for these different jobs? Client-side developments come from front-end builders training in fields like graphic design. Conversely, back-end builders are more robust in areas like coding and have experience with programming for connectivity-based languages.

Back-end development is unique because while people don’t see it, the effects are often more impactful. Programmers in this field use Languages like Java, C#, and python to connect various landing pages and elements. After they have the bare bones of a site, these teams begin optimizing and refining your website to ensure it’s fast and easy to use. The catch is making sure new optimizations don’t harm your user experience. Back-end coders spend a lot of time reducing load times and optimizing user functions.

 

Hosting

 

A host server houses the data which makes up your website. Host platforms can be hugely influential to how your site runs. Popular choices include Amazon, Hostinger, and Bluehost; Bluehost works great for new WordPress development, but Amazon is the best value overall. These aren’t the only services in the game, though! hundreds of smaller companies host websites. It’s also possible to host for yourself, but the costs of servers are expensive, and these days cloud-based hosting is standard.

Hosts are also responsible for the maintenance and security of these servers. This upkeep includes protection from physical threats like water damage or other corrupting forces and data maintenance like firewall upkeep. All this work ensures you can reach your secure website anywhere in the world! But now, you need to link all that data with landing pages!

 

Link Building

 

Now that you know how to make landing pages and where they live, we need to talk about links. Any time you go to a new part of a website, a link takes you there. These are essentially the only way people can find your pages, so web designers spend lots of time ensuring they are all connected. We call this process link building. A good web designer’s work will feel like a roller coaster with marked progression through a clear linear path. These websites connect with pages that lead to clearly defined destinations. But they don’t all have to be your site!

There are thousands of other websites, so link building can also take place externally! You can do this by providing a utility other designers can’t afford or don’t want to make, like a calculator or other open source tools. Or you could even do collaborative work that lives on both sites. But how are links prioritized?

 

Keywords and SEO

 

Search engines are the most common way people find sites, and optimization is an easy way to get their attention. Services like Google are open about ranking sites, so following these steps can help give your site exposure. In Web Design, we call this SEO, and it’s an ongoing process. SEO can only optimize around specific goals, and that’s where keywords come in.

Keywords are the direct search you want to rank. They can be short phrases or whole sentences, which will dramatically influence your optimization tools. These tags can also help you target people in particular areas. Using location tagging, web designers can make your website more appealing and familiar wherever you do business. After you have your target keywords, use the optimization practices we discussed to outshine other websites.

 

What Does a Web Designer Do?

 

That’s Everything you need to have a firm grasp on web design. We covered the basics by describing the different types of devs and the maintenance and storage hosts. Next, we moved on to link building, where we talked more about landing pages and how to make a website that does the work for you. Lastly, we discussed how users find content and what you can do to be the most attractive site on the internet! So what does a web designer do? We make your site! Learn more by contacting Kallen Media for our web designing services today.

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BlogPPC
August 5, 2022

How to use Google Ads

Google is the dominant name in search engines, eclipsing its competitors’ daily active users. With new developments in its software, customers can stay in the search engine, and most searchers don’t end up on your website. These factors create an environment where without some help, it can be hard to stand out and even harder to make connections. Fortunately, Google offers PPC services that help businesses get past these hurtles! Settle in while we teach you how to use Google Ads!

The short answer is it depends. All PPC has a chance to help your business, but you need to know what you’re doing. Today we will give you everything you need to ensure you can thrive in this new world! First, we’ll talk about pay-per-click ads in general and then about best practices for Google Ads. Next, we will run down the helpful analytic tools the service has. Lastly, we will tell you how to design your ad! So let’s get started!

PPC

Pay-per-click advertising refers to any ad where the service charges by how many people successfully view your content. These ads are given prime position in relevant searches, and the majority of the time, if a person clicks a link, it’s a PPC ad. So even though it costs money, these ads give an incredible shot at producing active customers. Many different services like Instagram and others offer PPC tools, but by far, the largest and most effective are the ones linked directly to Google.

Google Ads do two crucial things we’ve touched on so far. The ads are given prime relevance in search results; secondly, they are highly targetable. So When you use the platform, you have complete control over the keywords you ping for and even the ability to target users by demographic. When used correctly, Google Ads will ensure that someone looking for a business in your field sees your company first! But it would help if you had goals and more information before you get started.

Plan of Action

All good projects involve a structure that allows for changes and targets the essential factors in the system it intends to operate. A plan of action and sets of goals are crucial to getting the most out of your google ads. Without one, you will be flailing in the wind trying to reach people who might not even need or want your services. Or even worse, you could be forced to pay money when you’re not getting any business. A proper plan will avoid all of these pitfalls. But exactly how do these plans look?

Your number one goal with PPC ads is to reach relevant consumers, so step one needs to identify your target markets. After you know who you’re selling, research what ads work best on this demographic. Finally, after you finish those things, you should plan out a budget, There are billions of people who use Google, and unless you can afford to advertise to all of them, you’ll need to know how much you can spend. Now you have targets, tactics, and capital defined; your plan should go past preparation. But what information does Google give you?

Data Tracking

Google is renowned for its Data Analytics, and Google Ads gives you a full suite of tools. The most important things are your total views, Pass-through, and bounce rates. Pass through refers to the people who click your link, and a bounce rate refers to people who click but don’t take action. All these things combined can tell you how many people see your ads and how likely they are to learn about your company or make a purchase.

When you combine these analytics with your original plan, you can hone in on what your target audience responds to the most. And even retool some of your content to reflect the people making purchases accurately. So what is the best way to make the most effective ads? Iterative ad design is the best way to ensure you consistently and effectively promote content to your niche.

Are Google Ads Important?

So far in this blog, you have learned all the basics of PPC advertising. We covered what pay-per-click can do for you, how to plan your campaigns, and how to track and modify them. Next, we discussed data analytics and the tools Google shares with businesses. Lastly, we talked a little bit about how these things can come together to help improve your ad design over time. So now that you know how to use google ads, it’s time to get out there!

Advertising, in general, can be a difficult task for businesses. Sometimes it is hard to know where to start. Are you nervous that you won’t nail your setup or maintenance for Google Ads? Kallen Media offers affordable services for establishing, maintaining, and tracking PPC ads. Learn more on our services page!

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BlogMusic Marketing
July 24, 2022

How to Release Music: Albums and More

Are you a new musician or a veteran looking to get back? It can feel impossible to get in touch with potential fans while competing with corporate marketing goliaths. But releasing music to public platforms is an essential part of growing your fan base, and pretty soon, you’re going to need to drop a track! Kallen Media has been lucky to work intimately with musicians, labels, and producers to help promote people’s art. So today, we’re explaining how to release music.

When we’re working with an artist, we like to break the process down into manageable steps. For a music release, we’re going first to set goals, identify and build audiences, and finally release the music! This blog will break down that entire process and teach you from the ground up how you can promote your music. We cover the beginning stages of planning, Different marketing channels you can use, and much more. But let’s start with deciding what your targets are.

Set goals

Concrete objectives make marketing so much easier, and this is true with music promotion as well. When planning a release, you first need goals; do you want to release an E.P. or a whole album? Will there be concerts? After you know those goals, you must identify your release budget. At this stage, you will have a solid foundation and understand what you are promoting and how much you can spend on advertising. The last step to a finalized plan is knowing what channels you can use to advertise. This final step is the most diverse stage of planning because you have an incredible number of options. Everyone loves music, so musicians have access to more marketing channels than most.

know your audience

After planning, you should at least know a basic description of the people you want to reach! But now you need to know if the plan you made is going to work. The easiest way to make sure your project is solid is by collecting data from the beginning. Tracking data is a massive part of the music industry, and even if you’re an independent artist, you’ll still need to follow as much information as possible! Fortunately, in the modern era, even the most minor content creators can get incredible access to information about your product and its fans! Apps like Spotify and sound cloud will give you information that, in the past, you would have to hire entire marketing teams to get! But once you know your plan is solid and tracking is in place, how do you drum up interest amongst your fanbase?

Our answer to that question is dropping singles! A single release is a time-honored way to start letting people know that they should keep an eye out for the album. There are a lot of different opinions on which songs you should use in a single, though. Some people think you should hold back some of the best for the album, while others insist on coming out with a splash and using their most engaging song. No matter what you use when you release, a single tracking becomes essential. Single releases are your first opportunity to get a concrete idea of the reception of all your hard work! And after that, you’ll finally be ready to release the whole thing.

Release your music!

Now that it’s time to release, you need to return to your plans and identify your platforms. Specific streaming services bring different advantages; blowing up on Spotify can lead to radio play, while sound cloud might expose you to a smaller but more dedicated audience. There are also platforms like Bandcamp that encourage fans to support artists without a go-between! a good rule is to try and get on as many platforms as possible!

So at this stage in the game, we have a plan for release, data validating that plan, a home for your music, and fans waiting for the date! But what if you want to ensure that your most dedicated fans review it and listen to it the second the album drops? Lately, some artists have started hosting pre-save campaigns. At a base level, these are like preordering music. Before your official release, you give people the chance to save the album, so the second it goes public, they are notified and get to listen right away. This preparation can skyrocket your content because algorithms will see it growing incredibly fast.

how to release music

Dropping an album can be stressful, but once you know how it gets easier. All it takes is some planning and preparation, then the consistent effort of listening to your fans and what they want. We also covered helpful tips like pre-releasing and singles to help drive critical early listeners to your songs. Finally, we discussed the various platforms and why you should consider which ones you’ll be using. You know how to release music at this point in the blog, so what’s stopping you?

If you’re new in the music industry and are starting to lose a grip on marketing, you don’t need an expensive corporate team to help you. Contact Kallen Media and get a quote for our musician marketing services.

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Client Spotlight
July 17, 2022

Aureus University Company Spotlight #12

Over the last year, we have had the pleasure of working with many more international companies. And while most of those companies have been in fields we are familiar with; others provided opportunities to learn about new businesses. One of these new skills we picked up was how to market for universities and med schools. And it wouldn’t be right if we didn’t talk about our first med school client! So welcome to Aureus University company spotlight #12!

The first thing we discuss in this blog is who Aureus is and how its mission impacts students worldwide. Like our last spotlight, we will break down everything we learned working in this new and exciting field. Finally, we will also give you a rundown of the services and how they help businesses as Aureus grow. So let’s get started!

 

Who is Aureus

 

Aureus University School of Medicine is a Med School in Aruba trying to redefine the MD experience. They offer luxury dorms and fully equipped lab facilities in Aruba! The school offers four and five-year programs and has had dozens of graduates who have gone on to get fulfilling jobs in the medical industry. As a growing med school, Aureus always looks for new ways to find potential students.

Aureus uses many marketing services, but we helped them grow and expand their online presence. As a school, they had two goals, to provide a place online for students to gather and connect potential students to their affordable programs. Kallen Media was able to help with both these goals by getting Aureus back on track with a social media presence and driving web traffic through Google.

 

Digital Marketing for Universities

 

Schools and med schools, in particular, are a fun and engaging challenge for a digital marketing firm. Most students are young, and education can be one of the single most expensive investments a person makes in their life. These factors create an environment where you must provide proof of utility quickly! Kallen Media was able to help Aureus by creating a social media presence where active students were encouraged to participate and learn about their school.

Our help creating a more cohesive social media presence meant students felt like they had a place that was truly theirs, and they could engage with their school officials easily. This transparent relationship also helped draw in new students who wanted their school experience to look like the one students at Aureus enjoy. This strategy works because the more prominent the school gets, the more content you have to draw in future graduates!

 

Google Adwords and Schools

 

As a search engine, Google has become the dominant force connecting people to companies. And this phenomenon holds in the academic world as well. Without proper integration with google, no university will be able to thrive. Similarly, a company or school needs to have a healthy website so search engines will promote it. These marketing strategies are where you need a combination of SEO maintenance and PPC advertising professionals to excel.

We were lucky to provide Aureus with both of these critical services. Our web development team was able to streamline their landing pages and fully optimize them to improve rankings on google. All this happened while our PPC ads team worked hard to increase the number of eyes the website got via new and improved google ads!

 

Company Spotlight #12: Aureus University

 

This spotlight tells you all about our work with Aureus. We discuss why the school sought to grow and how our company impacted that growth. We also covered what we learned from our work together. We also provided a general overview of how digital marketing can impact a college or med school.

Training doctors is essential, and we are proud of our work for the whole team at Aureus. As our first med school client, we learned much from working with them and enjoyed covering it in this blog. Aureus University Company spotlight # 12 also gives you a peek into our customizable plans for advertising for med schools. If you want to grow your school’s reach online, Kallen Media can help! Reach out for a quote for our services.

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