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January 31, 2024

2023 Year in Review

2023 was a big year for digital marketing agencies. In the marketing community, we saw huge strides in AI, An increase in in-person events, and so much more! As an agency, we were lucky to have a stable client base interested in growing their advertising efforts so we could take full advantage of these changes. We also experienced some growth this year and got to work with some incredible new industries. With so many new projects, we couldn’t be more excited to prevent our 2023 year in review.  

There’s much to go through to cover our year, so we figured an outline might help. First, we will talk about some general trends in the digital marketing world. This section will cover much of our public work throughout the year and even provide insight into how digital marketing agencies function. Next, we will give real-life examples of our work and highlight some exceptional clients. To wrap everything up, we will dive into some of the internal projects that our team did to make us shine. Finally, we want to address some of our plans and predictions for 2024.

Digital Marketing Trends

Digital marketing agencies specialize in promoting businesses online. We employ strategies like social media management, search engine optimization (SEO), content creation, and paid advertising to enhance online visibility, attract target audiences, and drive engagement. The typical agency aims to use or create a digital footprint that helps promote and grow your brand. This year, our primary focus was introducing our clients to new and exciting venues for their existing platforms.

The most extensive shift in jobs this year came from AI. From integrated chatbots for customer service to streamlining the work of our writing teams, AI has impacted nearly every part of the marketing world. On the more predictable end of things, social media platforms grew steadily. Newer platforms like TikTok grew faster than expected, and we even saw some clients changing their social media strategies to capture wider audiences there.

Kallen Media’s Year

With the boom in TikTok’s popularity, almost all our clients opted to do a facelift on their platforms. This year, we did a lot of market research to develop new sets of hashtags, video content, and more for our customers! We also saw considerable changes in best practices for SEO and made sure to keep our clients at the top of the search rankings. Some of our clients even opted to overhaul their GMB platforms completely. These two changes meant we spent a long time this year researching and adopting new strategies for clients. 

In the past, we have maintained our client base by providing exceptional services and regular check-ins to ensure our goals align with our clients. In 2023, we added a few performance metrics, which allowed us to streamline client check-ins and ensure we met our targets. Because of efficiency changes like these, we were able to take on even more work. One example of this is our new client, The Fitness Collectif! We now manage their complete social media presence.

Client Spotlights

it couldn’t be the 2023 year in review without talking about our clients! The Fitness Collectif was the most recent addition to our client roster. They sell some of the best all-natural and expertly formulated pills as a supplement company! Ingredients like Irish sea moss, Turmeric, and more help keep their customers happy and healthy. 

Hartford Technology Rentals is an AV and IT rental company that provides other businesses and schools with technology and support. They were the first company in the nation to offer rentals on VR equipment, tablets, and tons of other cutting-edge tech! Businesses like these are the backbone of the supply chain of events and conferences that generate millions of dollars for cities and their residents, So we are proud to play a part in helping promote their business! This year, we had the opportunity to keep Hartford’s social media presence up.

We also had the opportunity to work with a charity called Operation Blankets of Love. OBOL was founded to support our furry friends, and we were happy to help them reach a wider audience by refining the nonprofit’s SEO practices. Ensuring Charities are performing regular upkeep for their spot on search engines. These rankings can help with everything that nonprofits do. But our work with 501 C(3) didn’t stop there. Let’s continue the 2023 year in review by talking about nonprofit marketing!

Nonprofit Marketing

Charities often need help connecting with the people in their communities willing to provide support or do challenging hands-on work. And in a digital landscape, it can be challenging for a smaller organization to get its time in the spotlight. Nonprofit marketing promotes charitable causes, inspires support, and builds awareness. Digital marketing teams use storytelling to convey impact; we leverage social media for outreach and create compelling content. Marketing teams also help charities by engaging donors, volunteers, and the community through transparent communication. These steady forms of outreach foster trust, drive fundraising efforts, and amplify the organization’s mission.

Kallen Media’s first clients were nonprofits, and we were proud to continue our long tradition of amplifying charities in 2023. Our work included community engagement for companies working to ensure shelter animals are comfortable, fundraising for after-school programs, and more. We could also use services like Catchafire to provide even more support to nonprofits, often pro bono! 

Music Marketing

As fans of music and raves, we have always dreamed of doing something with the local music scene, and this year, we finally got our chance! Music marketing involves promoting artists, albums, or events to connect with audiences and maximize visibility. Strategies encompass social media campaigns, streaming platform optimization, press releases, and live events. Building a robust online presence, engaging fans, and collaborating with influencers contribute to successful music marketing, driving reach and popularity.

Press Kits

We finally started working with local artists this year by producing electronic press kits (EPKs). These digital portfolios consolidate crucial information. They typically include artist bios, music samples, press photos, tour dates, and contact details. EPKs streamline promotional efforts, providing media and industry professionals with comprehensive insights, fostering efficient communication, and enhancing artists’ visibility in the competitive music landscape. These marketing efforts helped several of our clients pick up consistent gigs!

Kallen Media in 2024

With the new year already starting, we are predicting a big year of growth for our company. We don’t want to spoil anything, but we have some substantial internal projects in the works for this year! Our top priorities internally are creating new web content that better reflects our company and improving our messaging.

The 2023 Year in Review

In 2023, Kallen Media navigated a transformative landscape in digital marketing, capitalizing on AI innovations and the resurgence of in-person events. So, thank you for taking the time to review our 2023 year in review. The agency’s stable client base provided a foundation for growth, focusing on introducing clients to emerging platforms. The pervasive influence of AI, from chatbots to content creation, reshaped the industry. Social media platforms, particularly TikTok, experienced accelerated growth, prompting Kallen Media to guide clients in strategic overhauls. Notably, partnerships with diverse clients like The Fitness Collectif, Hartford Technology Rentals, and Operation Blankets of Love underscored the agency’s adaptability and impact. The year also saw Kallen Media’s foray into music marketing, producing electronic press kits for local artists. As 2024 unfolds, the agency anticipates significant internal projects, emphasizing web content enhancement and messaging refinement. Kallen Media’s multifaceted journey in 2023 showcased adaptability, client success stories, and a commitment to staying at the forefront of digital marketing trends.

Are you looking for help with your company’s digital footprint? Contact Kallen Media today for an audit of your marketing efforts and a quote for our personalized services.

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Music Marketing
December 7, 2023

Digital Marketing Strategies for Musicians: Expand Your Audience

Marketing is crucial for musical careers as it amplifies visibility and cultivates a loyal fanbase. Promoting music through digital channels effectively enhances discoverability, while strategic campaigns create buzz. Marketing empowers musicians to connect authentically, drive engagement, and navigate the competitive industry, propelling their careers to new heights. Do you know any digital marketing strategies for musicians?

In the ever-evolving landscape of the music industry, digital marketing has become a game-changer for musicians striving to reach a broader audience. Gone are the days when artists relied solely on traditional methods; today, the digital realm offers many opportunities to connect with fans and build a thriving community. In this blog, we’ll explore effective digital marketing strategies that can help musicians engage a wider audience and elevate their presence in the competitive music scene.

Social Media Mastery

Social media is one of the most potent tools in a musician’s digital marketing arsenal. Platforms like Instagram, Facebook, Twitter, and TikTok provide a direct line of communication with fans. Create a consistent posting schedule to keep your audience engaged and leverage the power of visuals to tell your story. Share behind-the-scenes glimpses, live performances, and interactive content to forge a genuine connection with your followers.

DJ and crowd

Consider creating a blog or vlog on your website to share your journey, insights, and experiences. This content gives fans a deeper look into your world and enhances your website’s SEO, making it easier for potential fans to discover you through search engines. Share anecdotes, discuss your creative process, and interview collaborators to provide valuable and shareable content.

Harness the Power of Streaming Platforms

With the rise of streaming services, musicians have unprecedented access to a global audience. Optimize your presence on platforms like Spotify, Apple Music, and YouTube by creating engaging playlists, collaborating with influencers, and using eye-catching visuals for your tracks. Consistent releases and strategic playlist placements can significantly boost your visibility.

Collaborate and Cross-Promote

Collaborations with other artists and influencers can exponentially expand your reach. Identify potential partners whose audience aligns with yours and work together on projects, whether a joint single, a live performance, or a social media takeover. Cross-promoting introduces your music to new audiences and fosters a sense of community within the industry.

Press Interactions

A proficient digital marketing team facilitates meaningful interactions between musicians and the press. Firstly, they craft compelling press releases, effectively conveying the artist’s narrative. The section establishes relationships with critical media outlets through targeted outreach, securing coverage that aligns with the artist’s brand. Utilizing social media, they amplify press features, reaching a wider audience and maximizing impact. Additionally, the team can organize virtual press conferences, interviews, or exclusive content previews, fostering direct connections between musicians and journalists. With strategic planning and coordination, a digital marketing team navigates the dynamic landscape of the press. It ensures that musicians garner positive exposure, enhancing their visibility and credibility within the industry.

Interactive Fan Experiences

Engage your audience through interactive experiences: host live Q&A sessions, virtual concerts, or exclusive online events. Platforms like Twitch and Instagram Live provide real-time interaction, allowing fans to connect with you on a personal level. Consider running contests or polls to involve your audience in decision-making, making them feel valued contributors to your artistic journey.

DJ on a board

Invest in Targeted Advertising

While organic growth is essential, targeted advertising can give your digital marketing efforts a strategic boost. Utilize social media advertising to reach specific demographics and promote your music to potential fans who align with your genre and style. A well-crafted ad campaign can generate buzz and drive traffic to your social media profiles or website.

Build and nurture your fanbase through email marketing. Encourage fans to subscribe to your newsletter on your website and regularly send out updates, exclusive content, and special offers. Email marketing provides a more personal and direct communication channel, allowing you to cultivate a dedicated following.

Mastering Digital Marketing for Musical Success

In the digital age, musicians wield potent tools to amplify their reach. Social media mastery fosters direct communication, while content creation through blogs and vlogs enhances discoverability. Email marketing nurtures a dedicated fanbase, and streaming platforms provide global accessibility.

Collaboration and targeted advertising are crucial for expanding reach and building a community. Interactive experiences, from live sessions to virtual concerts, deepen fan connections. In summary, a comprehensive digital marketing strategy involves engaging content, strategic collaborations, and targeted promotions.

Embrace the digital landscape to shape your narrative and connect authentically. By doing so, musicians can navigate the evolving music industry, leaving a lasting impression on a global scale. Experiment, captivate audiences, and watch your music resonate in the dynamic and expansive digital universe.

Luckily, you can build a team to handle promotions, allowing you to focus solely on your music! Feel free to reach out if you’re seeking a team experienced in Digital Marketing Strategies for Musicians.

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Business Articles
September 1, 2023

August Company Update

Want to know what a digital marketing agency really does? Come read our August company update.

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BlogClient Spotlight
January 20, 2023

Collectif Company Spotlight

One of the things we love about marketing is the wide range of people we meet at work. We are always doing something fresh and new, working with everyone from rental companies to charities. However, sometimes working with corporations can get a bit tiring. That’s why we were over the moon when The Fitness Collectif approached us! After working with their team for a few months, we knew we had to write this blog. So, welcome to the Collectif company spotlight!

Just like our other company spotlights, we want you to walk away with a deeper understanding of our clients and the work we do. We will give you basic information about the company, how it started, and its mission. Then we will move on to an overview of some of the innovative marketing methods we are using to help boost their online presence. Finally, if you want the TLDR, we recap everything at the end. We will start with a bit of a description of the business!

The Fitness Collectif

This company, from its start, set out to break the mold. After decades of work in corporate America, the founder decided she had had enough of the monotony. She was determined to find a way to balance her work and life goals, and this drive resulted in The Fitness Collectif! This business oozes passion for fitness, vegetarian food, and healthy living. But what exactly does Collectif do?

Fitness photo

The team at The Fitness Collectif is striving to find a way to improve people’s lives. The company is also shifting away from the typical corporate structure and rules. For over seven years, it has used its brand to promote healthy lifestyle choices like regular exercise and mental health help. These days Collectif has been focusing on natural supplements to help people get the right balance of nutrients to sustain an active life.

Marketing for Lifestyle Brands

Marketing is all about understanding the niche you want to reach. Collectif’s centered in the fitness world; fitness is in their name! So we needed to work out a way to ensure their online presence reflected that. Lifestyle branding is an incredibly successful marketing strategy. Today, even massive brands can benefit from relating to customers through their daily routines and hobbies! But small businesses can do the same thing to great success.

Fitness and nutrition are popular online! And many influencers, fans, and even whole subcultures are dedicated to various wellness niches. In the fitness world, lifestyle marketing is all about meeting people where they are and engaging with the exercise community. But The Fitness Collectif has a broad scope! The brand balances mental and physical health; we wanted that to be apparent.

Collectifs Marketing Strategy

We started by working with the company to develop a social media strategy. That included collaborative meetings where we drafted posts to ensure they aligned with brand goals. Next, we found areas where we wanted Collectif to shine. These include exercise motivation, meditation, vegetarian diet tips, and more. Once we knew the brand, it was easy to start producing content and driving customer engagement.

beach yoga

We decided to go with an innovative take on lifestyle branding strategy. Because Collectif has always drifted away from the rigidity of an average company, this was an easy choice! Our main goal while working with Collectif was to stick to its original vibe and grow the brand organically. This relaxed branding also helped influence everything from their TikTok presence to their blogs.

Collectif Company Spotlight

The Fitness Collectif has focused on people’s health for almost a decade. The brand has grown into a successful business by staying on the cutting edge of the exercise and wellness field. As a digital marketing company, we were brought into the fold to ensure their online presence aligned with brand goals. Together we worked out a lifestyle marketing strategy to help grow the brand while remaining true to company values. We worked together for months and were happy to learn more about the exercise community!

Did you enjoy reading our Collectif company spotlight? We appreciate your time, and we hope you learned something about Collectif and digital marketing! Is your company interested in a customized marketing plan like the one we discussed today? If you need help promoting your brand and building an online presence, we can help. Check out our website to learn more about what Kallen Media can do to grow your business.

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BlogFestivals
December 30, 2022

Zona Music Festival review

This past weekend the first inaugural Zona Music Festival took place at Margaret T. Hance Park in Downtown Phoenix! Another new festival in Phoenix is enormous for the ever-growing music scene out here. Created by Arizona’s largest indie promoter, PsykoSteve, this festival features indie, alternative, and old-school acts for all types of listeners. Trust us; the Zona Music Festival Review won’t disappoint!

On the festival’s first day, Arizona broke a state record for most single-day rainfall since 1908, but that didn’t stop thousands from showing up to have a good time. Luckily enough for attendees, the festival offered a new re-entry policy for the weekend, allowing everyone to come and go as they pleased.

The Setup at Margaret T Hance Park

Zona music 2

If you have ever attended Mcdowell Mountain Music Festival, the stage setups are in the same spots in the park. For Zona, a 4th stage popped up in the tunnel underneath Central Ave, along with a local beer garden and a village of local vendors! The main stage could have been a tad bigger and featured video monitors to see the artists playing on stage, but for the first year, it was fine. The VIP areas at the Nicks and Ronstadt stages could have been improved for what you’re paying. An elevated viewing area to keep patrons out of the mud would have sufficed. Aside from the dirt, which the festival had little control over, the only downside of the setup was the lack of water stations, and the ones that existed were empty within hours of doors opening. 

The Lineup and sets

We wrote about the lineup here when the festival was announced. However, some disappointing last-minute changes were out of anyone’s control. One of the most hyped-up acts on the lineup, Tegan and Sara, dropped two days before the festival as one of the members came down with Covid-19. The same goes for Waxahatchee and Kevin Morby, who were pulled the day of the festival, citing Covid-19. We didn’t let these two acts pulling out deter our spirits and still went into the festival excited for everyone playing.

There were no bad acts at this festival, but some shows stood out more than others. The Bleachers were phenomenal live and fought through the sound issues at the end of their set. They also brought out Bartees Strange to sing a Tegan and Sara song to make up for them having to pull out. Beach House put on a show in the pouring rain to close out night 1. Alex and Victoria seemed right at home in the shower, pouring their heart and soul into every song they played. Day 2 Turnover was the highlight while the sun was still in the sky. At night Japanese Breakfast was the star of the show. She brought radiant energy to the stage and had the whole crowd jumping. Closing out the festival was Portugal. The Man who put on a psychedelic ending set. Along with all these great acts, this festival propped up local artists from around the valley and gave them a stage to perform, which is something more festivals should be doing. 

Overall Experience

Despite the mud, the first-ever Zona Music Festival was a success and a blast for everyone involved. This event is a step in the right direction for the Arizona music scene, as there is no major indie/alternative festival in the state. So we were overjoyed to write this Zona Music Festival review! Zona was reminiscent of VIVA Phx, which used to take over all Downtown Phoenix’s venues, bars, and streets.

Zona music

We look forward to seeing what they will do with this festival next year and in the future. Hopefully, the festival will stay in Downtown Phoenix, but if it were to move, Tempe Beach Park could also be a good home for the festival. Who do you think is going to headline the festival next year?

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BlogClient Spotlight
November 17, 2022

Mandala Arts Company Spotlight

Have you ever wondered how art and culture spread across the globe? From stage performances to dance classes, the display of culture helps spread awareness and visibility. With that in mind, we want to talk about Mandala Arts, a nonprofit sharing south Asian performing arts with the midwest! Kallen Media is passionate about music and our work with nonprofits, which made us delighted to be able to work with this company! So let’s start the Mandala Arts company spotlight by talking about the company bringing tradition and dance to Chicago’s youth!

 

Mandala Arts

Mandala Arts was founded in 2014 and immediately began teaching classes and hosting performers. As a MacArthur award-winning organization, This company provides audiences with a culturally significant dive into the history and arts of south-east Asia. The team doesn’t stop here! Mandala also teaches regular classes to ensure the next generation of dancers learns traditional forms. So what kind of dances can you expect to see at a performance?

Mandala arts dancers

Mandala specializes in blending classical and contemporary dances to display the experience of diaspora and historical awareness. The Ensemble is dedicated to bringing Bharatanatyam to the masses and regularly hosts performances and educates groups. Performers for Mandala have graced Chicago stages like the Chicago Symphony Center and the Studebaker Theater and have articles from press groups like the Chicago Tribune!

 

Marketing for The Arts

Marketing for nonprofits and artists is very complicated. But thankfully, there are a lot of resources that have unique options available for these more niche groups. Nonprofits specifically can benefit from thousands of dollars in ad grants. Setting up and maintaining these grants is a massive part of nonprofit marketing. A good agency will ensure you get the most out of every penny of your budget. As a group of artists, there are also bonuses from the algorithm!

In our content-driven world, marketing for artists is central to most social media platforms. People like seeing dances, paintings, meals, and various other artistic pursuits, so if you’re producing them, you have a leg up! Sharing your art on social media can be an easy way to get massive levels of exposure. But you can’t just rely on social media. You need to be working with search engines to show up everywhere!

 

Google Adwords

Adwords is vital for your SEO. Google is synonymous with online searching, so if you want people to find your site, you must be on the platform. As a PPC tool, Adwords will let you pay for traffic by placing your info on the top of relevant searches. But without clever management, this money can be wasted or, even worse, overspent. Fortunately, Adwords has built-in features that can help companies like Mandala save money.

Ad grants from google can give nonprofits up to 10,000 dollars. This free budget is an incredible boon, but it is up to your marketing team to spend it properly. First, we ensure you have full access to your grant. Now is when a professional SEO team gets to work! By highlighting tactical areas of your site and tracking PPC spending, we help secure top search results and higher passthrough rates. These SEO check-ins are only a tiny part of our daily work for charities.

 

Kallen Media and Nonprofits

Our team has a long history of working with 501(C)(3) companies, and we’re passionate about it! We have worked for free with services like Catchafire to provide hundreds of thousands in assets to new and growing charities. When we work with nonprofits, we bring specialized tactics that we learned on the job. From google grants to logo creation, we started working with nonprofits and never intend to stop.

As we grew our company, the nonprofits we worked with grew too. Since our founding, we have had the chance to work with nonprofits whose reach is global! Like any other business, our strategies have changed to meet the needs of our larger clients. Now Kallen Media is proud to provide an incredible suite of services to nonprofits. We have teams waiting to build new sites, comb through and inventory your current online presence, and spread the word to substantial new markets!

 

Mandala Arts Company Spotlight

Mandala dancers

Mandala Arts taught and performed Bharatanatyam for almost a decade in the midwest. The troop has steadily grown its nonprofit by sharing its culture through performances and classes. As a company passionate about the arts and charity, we leaped at the opportunity to work with this company! In the Mandala Arts company spotlight, we covered marketing for this company and how we boost nonprofits’ and artists’ work to the top. 

Still, looking for more info about Mandala Arts? If you want to see the team in action, catch their upcoming performance in mid-November! Kahani: Reimagining Stories, a retelling of the epic Ramayana. And if you’re looking for access to ad grants or help with your upcoming marketing projects, Kallen Media can help. Reach out and set up a call to learn more about our specialized nonprofit marketing strategies.

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BlogMusic Marketing
November 3, 2022

Upcoming events in Phoenix

As we approach fall and much cooler weather, many outdoor events pop up across the valley. Regardless of what genre of music you like, something is happening to everyone. We breathe Phoenix music and couldn’t be more excited about the potential fall lineups! So today, we wanted to give you a rundown on some upcoming events in Phoenix. We cover everything from small events to multiday festivals, which have only recently released details about the festivities.

Block Parties

Throughout the fall, three different block parties occur in Phoenix and Tempe. In just a couple of weeks, Downtown Tempe will host two block parties on the same weekend.

Jauz, a prominent bass house artist, will bring his Bite This! Block Party to Mill Ave on September 24th. This block party will be bumping bass house late into the night, featuring a lineup of Jauz, Habstrakt, Moore Kismet, BRODY, and Seppi. Bite This! is a record label founded by Jauz that he describes as “A group of creative people, doing and making what they want to, how they want to, with absolutely zero fucks given. Pushing boundaries, making magic happen, discovering new horizons, and creating truly unique, fresh music and art on all platforms”.

Phoenix shows

Phoenix shows

Founded to release music how he chooses, many other artists are opting to start their label for the same reason. The following day, September 25th, tech house superstar John Summit is hosting his record label Off the Grid Recs for another block party. The lineup features John Summit, Deeper Purpose, and Ducati, all tech house artists, with releases on Off the Grid Recs. Off the Grid is a new record label founded by John Summit aimed at lifting the smaller house and techno artists into the spotlight through strategic online branding if you want to learn more about music marketing and how record labels work.

Renaissance Square in Downtown Phoenix is hosting a two-day Halloween-themed block party. The Body Language Halloween Weekender takes place October 28th & 29th courtesy of Relentless Beats, Chico Malo, and Wren & Wolf. Following up on Cinco in the City block parties, expect gourmet eats.

Music Festivals

Next week, September 23rd, the first-ever Hearts on Fire Music Festival is at the Phoenix Raceway. A single-day punk rock/emo festival featuring The All American Rejects, Boys Like Girls, Mayday Parade, Cray, Set it Off, and Young Misery. This new festival is a collaboration between Relentless Beats and Psycho Steve Presents, two big promoting companies out of Phoenix. Relive your emo phase and scream the words to all your favorite punk rock songs from the early 2000s. 

We’re just a little under a month away from the 5th inaugural Goldrush Music Festival, which has a theme of Neon Dreams this year and will be taking place at the Phoenix Raceway for the first year ever. The show will be huge, Featuring three days of non-stop dance music on five different stages with a wide range of artists! This festival is always a good time and transports you to the wild west. This year’s headliners include AC Slater, Excision, Chris Lake, Kaskade, Rezz, and many more. Goldrush has a DJ competition every year where you can open the festival’s main stage! If you are a producer or want to learn more about producing, read our blog post. To check out the full lineup or purchase tickets, you can visit https://goldrushfestaz.com. but there are even bigger upcoming events in Phoenix!

Zona and Decadence

The first-ever Zona Music Festival is heading to Downtown Phoenix on December 3rd & 4th. This one is for all the indie and alternative lovers with headliners Beach House, Portugal. The Man and Bleachers. We did a complete write-up of this festival on our blog; you can check it out here.

Decadence Arizona returns with a new home at the Phoenix Raceway on December 30th & 31st. Ring in the new year with the biggest party in Arizona, as this festival’s lineup is stacked. So far, Fisher, Louis The Child, Porter Robinson, Zeds Dead, and others have all signed on to the lineup. As we get closer to the event, you can expect to learn more about its lineup.

Tucson Events and Shows

World-renowned producer and DJ Bonobo are heading to Rialto Theater on October 12th. After releasing his 7th studio album, “Fragments,” Bonobo is headlining a live tour that is a must-see! A month later, Downtown Tucson is hosting the Dusk Music and Arts Festival at Jacome Plaza. Dusk has always focused on the local arts scene in Tucson and always incorporates local artists into the multiday festival. Griz, Young The Giant, and Alison Wonderland are headlining this year’s festival. This multi-genre music festival is fun for all ages. Check out our other blogs for recaps of these upcoming events in Phoenix!

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Festivals
October 22, 2022

Goldrush: Neon Dreams 2022 Review

At the beginning of October, Relentless Beats hosted the 5th annual Goldrush Music Festival, and a few team members took the trip to the Phoenix Raceway to experience it. With the theme this year being Neon Dreams, a nod to old Vegas, Goldrush leaves behind its iconic western cowboy theme. 2022 was the first year the festival took place at the raceway and not at Rawhide Event Center, and although these changes made the festival different from what it once was, it was still a great festival overall. 100+ talented artists performed over the weekend across the festival’s five stages, so we have a lot to talk about! Welcome to the goldrush neon dreams 2022 review! 

goldrush 2022

The Setup at Phoenix Raceway

This year was the first time there was more than one large stage at a festival held at the raceway, so we had no idea what to expect. There was the mainstage megastructure called “Paradise Prairie,” a more petite side stage called “Moonrise Mountain” inside the warehouse, and there was a stage called “Coyote Cove,” along with a silent disco and art car. The scenes were far apart; once in the crowd, the sound bleed was minimal, if not non-existent. The production level on the three more giant steps was good but could have been better.

Paradise Prairie lacked pyro and had technical difficulties with the lasers on the first night. Coyote Cove, the warehouse stage, was our favorite, with numerous disco balls above and around the artist, a color-changing desert backdrop, and lasers on every side of the warehouse. The lasers covered every inch of the air above us and put on a spectacular light show to accompany each set. The after-parties were also located inside the warehouse, blasting music until 5 AM each day of the festival.

The Lineup

Goldrush featured something for everyone to enjoy. The festival’s headliners included Excision, Kaskade, Rezz, and more. That’s barely scratching the surface of this massive lineup. The undercard included talented acts like G Jones, Space Laces, HoneyLuv, and many more. There was plenty of local talent, too, with standout acts like Residuo, Tavatli, Avitas, Animate, and Peachy Keen. Like previous years, Goldrush hosted a DJ competition to open the mainstage; this year, Little Fohx was the winner. She performed a fantastic set. If you’re interested in learning to navigate the music scene as a DJ, check out our blog post here.

There weren’t any bad sets. However, a few stood out more than others. Versa made his Arizona debut at Goldrush this year. Despite being one of the first performers, he delivered complex hitting bass music to Moonrise Mountain. Skepsis had the whole warehouse jumping with his bass lines, accompanied by an other-worldly laser show. The energy within the warehouse during his set was unreal. Unsurprisingly Chris Lake put on a spectacular show like he always does; every time he performs, it is an entirely different set. Playing more techno than he usually does on the main stage of a festival is a sight to behold.

After the festival’s second day, Acraze did not play the festival at all for an after-party. He played an insane set full of tech house until 4 AM in the warehouse. Dom Dolla closed out the festival on Moonrise Mountain and played the best set we’ve seen from him, his mixing skills were next level, and he put on quite the show. The after-party that night featured Space Laces, and he tore apart the warehouse; he is one of the best in the dubstep genre. He is a genius producer and an even more talented DJ, and you can see it in his sets. 

Final Review of Goldrush

goldrush 2022

Goldrush: Neon Dreams was a great three-day festival; everything was outstanding, from the stages to the production to the lineup. We couldn’t have been happier to write the goldrush neon dreams 2022 review! The sets we ended up catching were terrific, and there were some tough calls regarding set conflicts. Every artist on the lineup is worth checking out, as they are incredibly talented. We had very few problems regarding the crowd, and it was a good time everywhere we went. Overall the festival was terrific; however, it can not compare to the last edition of Goldrush in 2021, where the western town was in the center of the festival. While we miss Rawhide, the new festival grounds are promising and have a bright future.

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Music Marketing
August 19, 2022

Music Marketing: From Indie to Labels

Are you having trouble producing music that gets the same attention as big labels? or are you working in a music house and wondering how your promotions work? Getting listeners can be an uphill battle, but as long as you know what you’re doing, it’s only a matter of time before you have a dedicated fanbase! The music industry isn’t unique; just like any other business that sells a product, you need to market your goods! So today, let’s talk about music marketing.

This blog covers everything you want to know about how professionals get the word out about new music. We talk about the industry’s supply chain and how that affects promotion schedules. We will cover the traditional routes labels use to fast-track artists and the new tools available to independent promoters. Finally, we will cover some general marketing tactics people use in the industry that have helped them grow. However, it’s important to remember that none of this matters without the music!

 

Create Market and Promote

 

The central engine of any indie production or label is the content your artists make. So it would be best if you had a consistent supply of art to support shows or airtime. Modern fans have become accustomed to constant entertainment. And the music industry is held to that same fast-paced standard. This combination of high demand and consistent supply creates a perfect marketing environment.

Currently, the world of music marketing can break down into two major camps; old-school marketing and the new wave. The traditional styles of music marketing involve dedicated PR teams and associations with important institutions like radio stations. This strategy relies on trusted go-betweens to show off your music. The cutting-edge techniques in music marketing have a much heavier reliance on the artists. These plans involve forming grassroots fan bases yourself and often involve social media and different, less industry-connected paths to success.

 

Social Media Marketing

 

For over a decade, digital marketing has taken full advantage of social media platforms. Advertising and building online communities drive social media; the digital marketing world financially backs the hosts of these platforms. The unique component of the music industry in this lense is the addition of streaming services. Almost everyone pays for or has access to at least one streaming platform and a social media presence. These two things can build off each other by providing content and listeners interchangeably. The two systems function incredibly similarly, which means you get a lot of user crossover. No matter your route, you’ll have to use social media while promoting your music.

 

PR and Radio Campaigns

 

PR is an integral part of how labels promote their artists. In the music world, it’s essential to live the lifestyle you are promoting, and PR teams help show potential fans a curated version of the artist. PR teams don’t just work in isolation; they also work a lot directly with their musicians. Media training is vital; any good PR team will prepare a client for general interactions and press junkets. No one is born ready to deal with a media circus, but with help from a PR team, anyone can get prepared for the limelight. A prime example of this is appearances on radio or TV interviews.

Radio campaigns are a time-honored way to promote music and an artist simultaneously. 88% of adults listen to radio weekly, and these listeners tune in for around 12.2 hours! So you can reach an incredible amount of people if you can get a radio appearance. Labels will often send artists on tours of stations to promote new content, and similarly, they have established relationships with DJs to secure consistent airtime for their tracks.

 

Digital Music Promotion

 

In recent years digital marketing has taken over the scene. With most entertainment shifting to online mediums, it has become crucial to have a presence for your music online. At a basic level, every artist should have some form of a digital press kit, a packet of things you can give out to people who might promote your music! This space is where smaller artists have been thriving. By staying connected to real people, often smaller artists can stay ahead of corporate entities and capitalize on their niche faster. We’ve seen this phenomenon hold up exceptionally well on platforms like SoundCloud.

 

Music Marketing

 

Many things can alter the course of your music career, but promotion shouldn’t be one. Today, we helped outline everything you need to know about music marketing! Our blog started by covering the importance of content creation for digital marketing in the music world. We discussed old-school and new-school music marketing methods like radio campaigns vs. SoundCloud. We even covered examples of how different kinds of artists use these tools.

Are you worried that you won’t have the time or work effort to get your music out there? Kallen Media has years of experience promoting artists’ work, and we are always happy to help. Contact us today if you have any questions about music marketing!

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August 10, 2022

What Does a Web Designer do?

The world of web development is complicated and can be confusing for untrained people. There are lots of different builders and hosting platforms. And once you have made all those decisions, you need a plan for long-term maintenance. These factors become even more incoherent when you try to figure out how to tailor your site toward your customer base. But every day, professionals design sites for companies that draw users in and convince them to buy products. So what does a web designer do?

The short answer is web developers connect users to companies who want to use the internet like a store. These programmers are the people who work to make sure you have something to do with that wifi! Today we will give you a top-to-bottom outline of a web design work and how they make beautiful landing pages! We cover the basics like front and back-end builders, hosting, link building, and so much more! Let’s start by discussing designers’ main web development tools and builders!

 

Front End vs. Back End

 

The easiest way to understand these two camps is to distinguish what users see. The client-side is things a user will notice or be able to click. Includes graphics, the buttons, and anything else that comes up when you click the link. But what does a web designer do for these different jobs? Client-side developments come from front-end builders training in fields like graphic design. Conversely, back-end builders are more robust in areas like coding and have experience with programming for connectivity-based languages.

Back-end development is unique because while people don’t see it, the effects are often more impactful. Programmers in this field use Languages like Java, C#, and python to connect various landing pages and elements. After they have the bare bones of a site, these teams begin optimizing and refining your website to ensure it’s fast and easy to use. The catch is making sure new optimizations don’t harm your user experience. Back-end coders spend a lot of time reducing load times and optimizing user functions.

 

Hosting

 

A host server houses the data which makes up your website. Host platforms can be hugely influential to how your site runs. Popular choices include Amazon, Hostinger, and Bluehost; Bluehost works great for new WordPress development, but Amazon is the best value overall. These aren’t the only services in the game, though! hundreds of smaller companies host websites. It’s also possible to host for yourself, but the costs of servers are expensive, and these days cloud-based hosting is standard.

Hosts are also responsible for the maintenance and security of these servers. This upkeep includes protection from physical threats like water damage or other corrupting forces and data maintenance like firewall upkeep. All this work ensures you can reach your secure website anywhere in the world! But now, you need to link all that data with landing pages!

 

Link Building

 

Now that you know how to make landing pages and where they live, we need to talk about links. Any time you go to a new part of a website, a link takes you there. These are essentially the only way people can find your pages, so web designers spend lots of time ensuring they are all connected. We call this process link building. A good web designer’s work will feel like a roller coaster with marked progression through a clear linear path. These websites connect with pages that lead to clearly defined destinations. But they don’t all have to be your site!

There are thousands of other websites, so link building can also take place externally! You can do this by providing a utility other designers can’t afford or don’t want to make, like a calculator or other open source tools. Or you could even do collaborative work that lives on both sites. But how are links prioritized?

 

Keywords and SEO

 

Search engines are the most common way people find sites, and optimization is an easy way to get their attention. Services like Google are open about ranking sites, so following these steps can help give your site exposure. In Web Design, we call this SEO, and it’s an ongoing process. SEO can only optimize around specific goals, and that’s where keywords come in.

Keywords are the direct search you want to rank. They can be short phrases or whole sentences, which will dramatically influence your optimization tools. These tags can also help you target people in particular areas. Using location tagging, web designers can make your website more appealing and familiar wherever you do business. After you have your target keywords, use the optimization practices we discussed to outshine other websites.

 

What Does a Web Designer Do?

 

That’s Everything you need to have a firm grasp on web design. We covered the basics by describing the different types of devs and the maintenance and storage hosts. Next, we moved on to link building, where we talked more about landing pages and how to make a website that does the work for you. Lastly, we discussed how users find content and what you can do to be the most attractive site on the internet! So what does a web designer do? We make your site! Learn more by contacting Kallen Media for our web designing services today.

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