Google is the dominant name in search engines, eclipsing its competitors’ daily active users. With new developments in its software, customers can stay in the search engine, and most searchers don’t end up on your website. These factors create an environment where without some help, it can be hard to stand out and even harder to make connections. Fortunately, Google offers PPC services that help businesses get past these hurtles! Settle in while we teach you how to use Google Ads!
The short answer is it depends. All PPC has a chance to help your business, but you need to know what you’re doing. Today we will give you everything you need to ensure you can thrive in this new world! First, we’ll talk about pay-per-click ads in general and then about best practices for Google Ads. Next, we will run down the helpful analytic tools the service has. Lastly, we will tell you how to design your ad! So let’s get started!
Pay-per-click advertising refers to any ad where the service charges by how many people successfully view your content. These ads are given prime position in relevant searches, and the majority of the time, if a person clicks a link, it’s a PPC ad. So even though it costs money, these ads give an incredible shot at producing active customers. Many different services like Instagram and others offer PPC tools, but by far, the largest and most effective are the ones linked directly to Google.
Google Ads do two crucial things we’ve touched on so far. The ads are given prime relevance in search results; secondly, they are highly targetable. So When you use the platform, you have complete control over the keywords you ping for and even the ability to target users by demographic. When used correctly, Google Ads will ensure that someone looking for a business in your field sees your company first! But it would help if you had goals and more information before you get started.
Plan of Action
All good projects involve a structure that allows for changes and targets the essential factors in the system it intends to operate. A plan of action and sets of goals are crucial to getting the most out of your google ads. Without one, you will be flailing in the wind trying to reach people who might not even need or want your services. Or even worse, you could be forced to pay money when you’re not getting any business. A proper plan will avoid all of these pitfalls. But exactly how do these plans look?
Your number one goal with PPC ads is to reach relevant consumers, so step one needs to identify your target markets. After you know who you’re selling, research what ads work best on this demographic. Finally, after you finish those things, you should plan out a budget, There are billions of people who use Google, and unless you can afford to advertise to all of them, you’ll need to know how much you can spend. Now you have targets, tactics, and capital defined; your plan should go past preparation. But what information does Google give you?
Google is renowned for its Data Analytics, and Google Ads gives you a full suite of tools. The most important things are your total views, Pass-through, and bounce rates. Pass through refers to the people who click your link, and a bounce rate refers to people who click but don’t take action. All these things combined can tell you how many people see your ads and how likely they are to learn about your company or make a purchase.
When you combine these analytics with your original plan, you can hone in on what your target audience responds to the most. And even retool some of your content to reflect the people making purchases accurately. So what is the best way to make the most effective ads? Iterative ad design is the best way to ensure you consistently and effectively promote content to your niche.
Are Google Ads Important?
So far in this blog, you have learned all the basics of PPC advertising. We covered what pay-per-click can do for you, how to plan your campaigns, and how to track and modify them. Next, we discussed data analytics and the tools Google shares with businesses. Lastly, we talked a little bit about how these things can come together to help improve your ad design over time. So now that you know how to use google ads, it’s time to get out there!
Advertising, in general, can be a difficult task for businesses. Sometimes it is hard to know where to start. Are you nervous that you won’t nail your setup or maintenance for Google Ads? Kallen Media offers affordable services for establishing, maintaining, and tracking PPC ads. Learn more on our services page!