In the world of online businesses, your position in search results directly impacts your business. For e-commerce, these rankings are like physical locations for brick and mortar stores. If you are the first result, you get traffic that your competitors will never see. But how does a company improve its position? Today we will talk about Google SEO ranking and the best practices for improving your Google rank.
This blog won’t cover every detail that will affect your SEO ranking because there are thousands! We will focus on some of the critical areas where we’ve seen clients struggle in the past. This blog covers areas like site security and mobile programming. We will also give tips about ways you can optimize the content of your website. Lastly, we talk about general ranking tips and how to target your niche. These topics are essential, but having a secure site is necessary to achieving a decent SEO ranking.
For search engines like google to rank your site at all, they will need to analyze it. Areas with improper URLs or poorly designed web managers might not be secure or accessible enough to rank. Because of this, you should take care to make sure your companies site is easy to reach and safe. The first step here is using a well-designed web manager. Programs like WordPress will ensure that all of your URLs are proper with minimal hassle on your part. Security is equally easy to manage.
Nowadays, most people are familiar with HTTP and HTTPS sites, but they may have noticed a rise in the popularity of HTTPS. This uptick is due to the security features that encrypt content in HTTPS sites. These URLs link to sites that protect both users and hosts from malicious third parties. Enabling SSL security like this on your website will help your ranking because Google will identify your site as a safer landing page than sites without protection. Similarly, Google will also rank more inclusively designed sites higher.
Responsive Web Design
Responsive web design refers to websites that operate differently depending on the hardware you use to access them. For instance, a site with a mobile version of its landing pages has responsive features. These websites tend to rank higher because users will have an easy time navigating them in multiple ways. So what are some responsive features you should consider implementing?
The most common responsive design is mobile sites. These sites improve load times and help mobile users navigate your page. If you don’t have mobile landing pages, your site will naturally lose out on a large segment of web traffic. Another responsive feature is image scaling. Appropriate image and video formats will improve your website’s back end and make your content more appealing to Google SEO ranking. Responsive design takes some planning, but it is worth it in the long run; Just like optimizing your content.
Optimizing Content and Links
So far, many of our tips have been significant one-off events that will provide dramatic boosts to your rankings. But content optimization is an everyday process that will slowly improve your Google SEO ranking. Content optimization is the process of ensuring that everything you post is both on brand and formatted to appeal to search engines. Practices like backlinking and cornerstone content maintenance aren’t glamorous, but they’re still essential.
Optimizing your content and efficient backlinking will create a website that is fun to browse but also attractive to algorithms. This combination of features will mean that new people are pushed to your site, while your active users are more likely to stay. If your site is optimized correctly and contains well-placed links, you can be sure your rank will benefit. Another valuable way to encourage web traffic is targeting a niche.
SEO Ranking and Your Niche
While a lot of SEO management is analytical work, some of your care focuses on creative content. A healthy brand will do more for SEO than any algorithm; you can only build a brand if you know your audience. identifying your niche and studying its members is vital to creating a healthy website. And once you have a target audience, all of your content should be geared toward their wants and needs. If algorithms notice that you satisfy your active users, you’ll get promoted to similar users, which creates a domino effect. Understanding your niche is a crucial factor in determining where you’ll rank.
Google SEO Ranking
Today we covered tips in fields like content creation and web development to ensure your site is attractive to search engines. We are confident that if you follow all of this advice, you could make a site that has a stellar SEO rank. But web development and maintenance are hard. If you’re looking for an affordable and reliable SEO service, Kallen Media is here to help. Head over to our SEO landing page to learn more about how we can optimize your site.