Over the last year, we have had the pleasure of working with many more international companies. And while most of those companies have been in fields we are familiar with; others provided opportunities to learn about new businesses. One of these new skills we picked up was how to market for universities and med schools. And it wouldn’t be right if we didn’t talk about our first med school client! So welcome to Aureus University company spotlight #12!
The first thing we discuss in this blog is who Aureus is and how its mission impacts students worldwide. Like our last spotlight, we will break down everything we learned working in this new and exciting field. Finally, we will also give you a rundown of the services and how they help businesses as Aureus grow. So let’s get started!
Who is Aureus
Aureus University School of Medicine is a Med School in Aruba trying to redefine the MD experience. They offer luxury dorms and fully equipped lab facilities in Aruba! The school offers four and five-year programs and has had dozens of graduates who have gone on to get fulfilling jobs in the medical industry. As a growing med school, Aureus always looks for new ways to find potential students.
Aureus uses many marketing services, but we helped them grow and expand their online presence. As a school, they had two goals, to provide a place online for students to gather and connect potential students to their affordable programs. Kallen Media was able to help with both these goals by getting Aureus back on track with a social media presence and driving web traffic through Google.
Digital Marketing for Universities
Schools and med schools, in particular, are a fun and engaging challenge for a digital marketing firm. Most students are young, and education can be one of the single most expensive investments a person makes in their life. These factors create an environment where you must provide proof of utility quickly! Kallen Media was able to help Aureus by creating a social media presence where active students were encouraged to participate and learn about their school.
Our help creating a more cohesive social media presence meant students felt like they had a place that was truly theirs, and they could engage with their school officials easily. This transparent relationship also helped draw in new students who wanted their school experience to look like the one students at Aureus enjoy. This strategy works because the more prominent the school gets, the more content you have to draw in future graduates!
Google Adwords and Schools
As a search engine, Google has become the dominant force connecting people to companies. And this phenomenon holds in the academic world as well. Without proper integration with google, no university will be able to thrive. Similarly, a company or school needs to have a healthy website so search engines will promote it. These marketing strategies are where you need a combination of SEO maintenance and PPC advertising professionals to excel.
We were lucky to provide Aureus with both of these critical services. Our web development team was able to streamline their landing pages and fully optimize them to improve rankings on google. All this happened while our PPC ads team worked hard to increase the number of eyes the website got via new and improved google ads!
Company Spotlight #12: Aureus University
This spotlight tells you all about our work with Aureus. We discuss why the school sought to grow and how our company impacted that growth. We also covered what we learned from our work together. We also provided a general overview of how digital marketing can impact a college or med school.
Training doctors is essential, and we are proud of our work for the whole team at Aureus. As our first med school client, we learned much from working with them and enjoyed covering it in this blog. Aureus University Company spotlight # 12 also gives you a peek into our customizable plans for advertising for med schools. If you want to grow your school’s reach online, Kallen Media can help! Reach out for a quote for our services.