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6 Steps To Creating Conversions Through Social Media

No matter the company, everyone’s goal is to have a stunning image online.  Businesses want potential clients to see their digital presence and compel customers to spend money.  Creating conversions through social media is key to any successful campaign.  In many cases, the first view a customer gets is a company’s social media channels.  However, what the business believes to be their digital image, is not what the possible consumers see. 

Social networks have become interwoven in everyday life. Companies who lack the resources or information on these channels are suffering from the competition.  Today I am going to show you how you can make sure your company has the best online presence to create conversions through social media in 6 steps.


1. Consistency Is Key


digital images on a phone


With so many different brands to choose from, keeping up with your online image is essential.  Posting every once and a while will not cut it anymore. Potential customers want to see that your business is active and engaging.  This engagement helps increase customer interactions and frequent organic content. Content can be anything from pictures to informational posts about your products or services.


If someone comes to your social media page, and they only see a few posts, this will signal your business is not active.  This behavior is due to there being so many options to choose from. More often than not, if your competition is more active online, people will be driven more to interact with those pages.  Your brand becomes one that takes care of its clients and engages its audience.  In turn, this leads to increases in sales and web traffic for businesses that have consistent social media posts.


Create a schedule that you will be able to follow.  I recommend posting at least 2-3 times a week. However, I will always advocate for more content as opposed to less.  You can use software like Hootsuite to manage your social media accounts all in one place. This software allows you to create a schedule for consistent posts.


2. Keep Your Information Updated


Make it easy for potential clients to give you their business.  Ease of access starts by having accurate information on your different social listings.  Having misinformation can cause search engines and people to become confused. To avoid this, double-check over your address information, phone numbers, and services provided.  


refresh symbol with social media


The older your business is, the higher chance there might be some wrong information on your profiles.  Similarly, if you have moved locations, then you may need to do extra verification on platforms like Google My Business.  Often, businesses may not realize they have misinformation until they have already lost a significant amount of business.


3. Pick a Brand Image


No matter what your company is, decide what you want your brand to represent.  Are you a happy-go-lucky brand? Or is your product and service more serious? Determining how to place yourself will determine the customer market you attract.


It is no longer enough to have a brand image.  You have to prove to your clients that your brand image is who you are.  Try to stick to general themes when you create content. Always choosing unrelated topics to post about makes it harder for your audience to understand what your company is all about.


4. Utilize Available Features


Within each social media platform, there are a variety of available features.  Many networks allow you to create a bare-bones profile while getting started. While this gets you started, this means your profile is a long way from where it needs to be.  One of the first steps is going to be choosing profile and background pictures. Typically a logo or a shot of your company is a great choice. This is going to be your customer’s first impression.


website features with colors


Next, you are going to create a clear call to action.  Make it visible what you do and what you want your clients to do when they are on your page.  This behavior can vary from calling your store to signing up for a newsletter. Determine this by what your company values or needs most for creating conversions through social media.


Many social networks, like Facebook and LinkedIn, offer very in-depth profiles.  I encourage you to take the time to fill out as many details as possible. The easier it is for the customer to understand you and your company, the more likely they are to spend money.  Alternatively, social networks like Instagram and Twitter keep your content and messages much shorter. This strategy means that material is thought of more carefully, and in a broader sense.


5. Be Aware of Paid Avenues


Organic posts and traffic are great, but it is typically limited.  Social networks are starting to revert to the paid methods of displaying company information.  In summary, Facebook is now showing your content to less of your subscriber base. To reach your full audience, you need to invest in boosts or Facebook advertising campaigns.  Because of this, it is essential to be aware of the paid digital marketing advertising spaces on different platforms.


ad images coming from a smartphone


Every platform has both a paid and organic way to reach your niche.  Learning how to use the paid avenues will help you understand ads and your competition better.  Investing in these advertising methods can often be an effective way to reach audiences. I would recommend doing customer analysis and additional research before spending your money on social media advertisements.  This way, you are ensuring your ads will be as effective as possible in the network that will get your brand noticed.


6. LinkBack To Your Website


Social media networks should act as funnels to your website.  The social media pages get your audience interested, while your website allows them to buy.  There should be multiple product and service links from your social media to your site. These links should be accurate about where they are linking to help potential clients and search engines.


network of connections


I would recommend making sure you have Google Analytics tracking codes on your website.  These analytics will allow you to monitor traffic. Social media services also allow you to add tracking pixels to your site.  Similar to Google, they track actions taken from specific buttons or pages. Because of this, campaigns can be tweaked and changed to be as effective as possible in creating conversions through social media.

Pay Per Click Advertising Through Social Media Channels

As a small business, it is tough competing against multi-million dollar companies.  What does your potential client find when they search for your product or service? Does there seem to be an endless stream of options to choose from EXCEPT for your company?  Large companies can have marketing budgets expanding to the millions. This hurdle can make getting seen online feel like a huge task.


Don’t fret yet!  There are some strategies small businesses can employ to be seen and stand out in their market.  The first part is going to be identifying the difference between organic and paid traffic. Organic traffic is people who find your website without having to pay.  Corporations or more seasoned veterans may have a large part of the organic market. Building your organic search in these conditions can take years of hard work. The long time commitment is why it is a great idea to start investing in your pay per click campaigns for immediate results.


How Do I Start Advertising Digitally?


computer with traffic graphs


Within the digital world, there are tons of different outlets to spend your marketing budget.  Pay per click campaigns should be at the top of your list of investments. These advertisements make you stand out above the organic competition.  This placement is the opportunity to be seen and be above the larger organic pages, which may rank higher otherwise.


There are a variety of ways to decide where you invest your budget.  Social media networks are vital components to pay per click advertising.  They are the digital representation of your company that interacts with your clients.  Depending on your niche, there are going to be different networks that are more beneficial than others.


If you are spending money on ads, and not paying attention to where your traffic is going, you could be losing crucial data.  The most important part should be tracking conversions A conversion is the desired action you want your customer to take after they click your advertisement.  For some companies, this might be a newsletter signup, page views, or even actual purchase.


The first step is going to be identifying the specific niche that you want to target.  For more information, you can read my article “Blogging and Your Niche.” Primarily, you determine as specific a target audience as possible.  This targetting will allow your business to have an accurate customer persona you can market and advertise. It is worth taking the time to create the best model possible for the best results.


What Social Media Network Will You Target?


Now that you know who is in your niche, it is time to decide what ad network is going to be most effective for your audience.  This network means determining what social network you want to invest your capital. It is worth noting that having active social media accounts much helps your cause.  For this article, we will skim over organic posts and focus primarily on paid advertising. Check out our article on how to run great social media accounts if you have additional questions.  Now it is time to look at each social media and how it may impact various markets.


The networks we are featuring are all going to be self-service platforms.  “Self-service” means that anyone can create an account and start advertising on these platforms.  The budget, structure, and content are all at the user’s disposal. However, there are some guidelines to follow for all ad platforms.  These guidelines can also change depending on the type of business you run.  Now let’s dive into pay per click advertising through social media channels starting with Facebook.


 Facebook Ads


facebook homepage


Facebook is one of the first modern-day social media platforms.  With its age comes a significant footprint in the digital marketing pay per click world.  Facebook offers a variety of options for business owners to target their direct market.  All in all, Facebook is still primarily business to the consumer world. Companies that sell the business to business products may find a harder time converting potential clients to paying customers.


The Facebook business dashboard offers a variety of tools used to target various audiences.  My recommendation would be to use Facebook advertisements for their re-targeting purposes. This tactic can help directly target your niche, and people that have expressed interest in your product or services.


Facebook offers courses to help beginners get started with their advertising platform.  Kallen Media also provides services for both setting up and managing paid Facebook ad campaigns.  As we look towards the future of Facebook ads, I believe they will become more vital in the coming years.  The reasoning behind this is the lowered rate of natural posts shown to people who like a page. As organic traffic lessens, Facebook encourages businesses to spend more on ads to make sure companies can reach their actual fan bases.  This strategy goes back to how advertising done before free social media platforms.


Instagram Ads


Phone with Instagram


Facebook, Instagram own the next social media giant.  Instagram is the hub for photos and influencers galore. This avenue is going to be great for lifestyle brands and organizations that can easily visualize their concepts.  Business to business brands will want to showcase their products and services cleanly.


Advertising on Instagram can start by making your account a business account.  This type of account allows for additional viewing insights about your profile.  These statistics are essential for finding your audience and creating content to appeal to them.  Now it is time for advertising.


There are a few different ways to advertise on Instagram.  The first is going to be through featured posts that will pop up on users’ timelines.  These posts tailored towards specific markets depending on how much data you have on your audience.  Another prevalent method is influencer marketing. This marketing channel is paying Instagram users with a broad audience to promote your product or service.  When taking this approach, you will want to make sure it is someone famous in your niche. There is no reason to waste money on posts for influencers with the wrong audience.


LinkedIn Ads


man holding LinkedIn logo


Shifting from the previous platforms, LinkedIn is a fantastic option for a business to business marketing.  LinkedIn’s purpose is to be a professional networking platform. Content’s purpose is to engage and educate business owners while helping to build each other’s networks.


LinkedIn holds its ad format in an auction-type form similar to Google Ads.  You bid against competitors on specific audiences. Once this is complete, it is time to decide whether you are paying per click or per number of views.  Since LinkedIn is self-service, budgeting decisions are entirely up to the business. I would recommend using LinkedIn to connect with people within your industry as well.  This tool is a great way to keep an eye on your competition!


Twitter Ads


Twitter login on tablet


Next, we are going to take a look at advertising on Twitter.  Twitter is excellent for targeting specific groups. There are large segments within the platform that create their communities.  Integrating content that relates to them and following similar accounts is an excellent way to get noticed.  


Overall, conversions through Twitter have seemed very low from the trials that we have done.  I would recommend taking a look through advertising on Twitter if you already know the hyper segmented target you are targetting.  Twitter also works with third-party advertising platforms allowing ads shown from re-targeting programs like Google’s.


Pinterest Ads


Pinterest on Smart Phone


The final social media advertising platform I am going to cover is Pinterest.  This platform may be unfamiliar to some, but it can be great for select markets. Think of Pinterest as a collection of ideas for specific topics.  There are boards based on house decorations, projects, and recipes. There is a strong female audience presence making it worthwhile to look at for lifestyle and home good brands.  

I would recommend that business to business companies do not spend their advertising budget here.  However, the exception may be event hosting companies, as this would be a great place to make a board for each completed project.  Pinterest provides a great 8 step guide to getting started with their ads that I would recommend if you are interested in learning more.  We hope this guide gives you the knowledge you’ll need for pay per click advertising through social media channels.

2020 Beginner’s Guide To Google Ads Pay Per Click Strategy

Within the digital world, there are tons of different outlets to spend your marketing budget.  Pay per click campaigns through search engines should be at the top of your list of investments.  These advertisements allow your company to stand out above the organic competition. This strategy is the opportunity to be seen and beat the larger organic pages, which you may not be ahead of otherwise.  That is why I have created a beginner’s guide to google ads.


This article is going to cover the pay per click advertising campaigns available for small businesses through search engines.  All these programs are going to be self serve advertising programs as well. The different company’s plans share many similarities.  In many cases, building a campaign on Google Ads can be easily transferred to both Bing and Yahoo. This strategy helps save time, creating multiple of the same campaigns on different platforms.  Because of this, I am going to focus on building your first pay per click campaign using Google Ads.


Google Ads


The behemoth of digital advertising platforms is Google Ads.  Google Ads allows for a variety of ways of business to get in contact with their desired markets.  Their platform has two different primary forms. The first is smart campaigns, and the second is going to be a manual campaign.  A smart campaign is generalized with topics and allows for minimum editing.  


This campaign is for a beginner or someone who has not utilized Google Ads before.  The recommended campaign is going to be manual. This setting allows for complete customization and targeting of audiences.  If you are interested in learning more, Google offers its Google Ad Certification for free online.  Similarly, if you are a nonprofit, you should read our article “How To Setup Google Ad Grants in 7 Steps to find out how you could be eligible for a $10,000 ad spend the grant.


Introduction to Campaigns


For the rest of this section, I will focus on the manual campaigns.  The next step is going to be what kind of goals you want to set for your campaign.  There are a variety of options to choose from for your campaign. Most of the time, I recommend tracking sales as this is typically the goal of most campaigns.  Similarly, there are options to monitor traffic and specific niches depending on your campaign goal.  

Congratulations!  You have completed the first step in the beginner’s guide to google ads.


Campaign Introduction page


The next step is selecting the campaign type.  For Nonprofits using the Google Ad Grant, you will only be able to run a search campaign.  Otherwise, there is also the option of display, video, shopping, and smart campaigns. Display ads integrate themselves across the web, similar to Smart campaigns.  These are ads that “follow” users after they have expressed interest in your product. Shopping campaigns are featured product pages. Finally, video ads run across Youtube, the world’s largest online video platform.


Google Ads campaign type


The next step is determining what action you wish to track.  This section should consider what you will consider a conversion. Website visits can mean visiting a specific page.  Similarly, phone calls are referencing calls directed from the advertisement. Store visits calculate themselves using directions to your business.  Lastly, there are app downloads if you are looking to promote a mobile application.


Google Ad Conversion tracking goal


General Settings


Once this step is complete, it is onto the general settings page.  This section is where you can name your campaign. I recommend choosing something that relates to the ads.  The more specific, the better.


Here you can verify what networks you want your campaign to be shown on, including the search and display networks.  Next, you can choose the geographic region your ads are displayed. The more specific you can be, the better.  Make sure you are targeting only the areas relevant to your product or service. There is also the option to choose the language and specific demographic to focus on if you have that information.


The next step is setting up a daily budget.  The budget is the maximum amount you are comfortable with Google spending in a day.  To find your monthly budget cost multiply the daily amount by 30. This budget will ensure you do not go over your advertising budget on accident.  Forbidding strategy, I utilize the maximum conversion setting. This tactic lets Google do the advanced bidding for you for keywords.


At the bottom of the general settings, you will find the ad extension section.  Here is where you will be able to place Sitelink, Callout, and call extensions. Sitelink extensions take people to specific pages of your website.  A callout is similar where you are featuring a product, service, or feature you offer, without the link aspect. Finally, a call extension allows you to add a phone number to your ads.


Set Up Ad Groups


Setting up ad groups


Setting up the ad groups is how you will determine what searches your company appears.  First, you will want to name your ad group. After that, I recommend entering your website in the related website field.  This research will have Google give you a list of suggested keywords to rank for in your niche. Keyword research and planning is one of the most critical aspects of creating your campaign.  


I would highly recommend contacting us for a free consultation on building your first campaign.  Utilizing long-tail keywords is the best way to make the most out of a smaller advertising budget.  This strategy may mean less overall traffic, but more of the traffic has a higher chance of converting. The number of keywords per ad group can help immensely.  In some cases, you may only want a few specific words, while in others, you may have over 100!


Create Ads


Now it is time to create what your potential clients are going to see!  This process starts by choosing the landing page. You will want people to go to after clicking the ad.  Having a call to action on the page is essential for gaining a high conversion rate. Next, you will want to create headlines that grab the reader’s attention.  Try to imagine what kind of language and wording would excite yourself to click.  Heighten yourself to an expert Google advertiser since you have nearly completed the beginner’s guide to google ads.


Creating Ads


Once the headlines are active, it is time to write descriptions.  These will describe the purpose of the ad, and what users should expect.  Headlines are a great place to write your mission or the goal for your ad. The ads will then be combined with the extensions to create what your searchers will see.


Confirmation of Ads


Finally, it is time to finish and confirm your campaign.  Look over your campaign to make sure all the information looks correct and good to go.  Once finalized, your ads will be live and ready for potential clients to find.


Conversion and Traffic Tracking


Your ads should now be up and running.  While your setup is complete, the work is far from over. Currently, your campaigns must be watched and tracked.  Tracking is the only way your business will be able to tell if it is worth investing in Google Ads.  Below you will find the Google Ads dashboard.


Google Ads dashboard


The clicks and impression sections can both be changed to view a variety of statistics.  As your campaigns run, more information will be gathered and presented in the dashboard. Running a successful campaign means there need to be changes and close attention paid.  This strategy is why we offer Google Ads management services to provide both detailed reports and plans on the results of the campaign.


Competitor Search Engines


After this, you should have a pretty good idea how to get started creating a pay per click campaign on Google.  I would recommend you use Google Ads to create your initial campaigns. The reason is that the top competitors allow for these campaigns to import directly.  Both Bing and Yahoo allow this, which are the two most significant search engines aside from Google. The dashboards are slightly different, but the overall structuring is the same.  Feel free to investigate the other channels to see if you can find success for your business. From Kallen Media’s experience, we have found much less traffic and cost, but also more reduced overall conversion quality.


How To Get Started With Pay Per Click


If you are a business struggling to get found online, these pay per click services is perfect for you.  By investing money, you can target the specific niche that buys your product and services. There are hours of research done to ensure you are maximizing your campaign.  No matter what, it is crucial to stay informed on how the digital landscape is shaping the future of advertising.  I hope you enjoyed my beginner’s guide to Google Ads if you or your business is interested in starting a pay per click campaign on a search engine or social media outlet, email [email protected] or call 773-524-1483.

31 Digital Marketing Blogs From 2019

2019 was the very beginning of Kallen Media LLC.  With the new development of the company, came an explosion of content.  One of the main goals that I had when I founded Kallen Media was providing a place for small business owners to learn from digital marketing blogs.  Over the past year, we produced over 30 unique articles dedicated to helping business owners learn digital marketing. Here is a list of our articles broken down from the start of the year until today.  Be sure to check back here as we will be updating our blogs through the upcoming months.


How Do I Get My Business Noticed?


Those who are unfamiliar with digital marketing should begin with our first blog post, “How Do I Get My Business Noticed.”  The blog goes over what tactics are useful in creating a digital marketing plan.  Similarly, the blog goes over how tactics have changed over the years.  If you are interested in a glance at core elements to digital marketing, this is a great start.  Finally, the article outlines what digital marketing services are done through Kallen Media.


Don’t Just Get More Clients, WIN Them!


5 Essentials For Digital Marketing Blogs


Winning new clients is core to any successful business.  Many businesses struggle with bringing in excellent potential prospects.  Within this article, I break down knowing your target market, utilizing collaboration, and getting in front of your target audience.  Additionally, you can find some great tips for standing out at trade shows and making an impact on clients.


The Value Of Regular Blog Posts


Blogging is a vital part of active websites.  It provides useful information to readers and tells search engines that there is new content.  I give you five timeless tips for creating blog posts that will entertain and influence your readers.  Digital marketing blogs are essential for any growing website.


Different Management Styles


Each company has its own unique culture and styles.  At the core, there is a managerial style that influences how a company operates.  I break down the three core managerial styles: authoritarian, affiliative, and democratic.  There are strengths and weaknesses to each, so you should apply the concepts to your unique scenario.


Blogging and Your Niche


computer keyboard


No matter your industry, it is essential to find your niche.  Your niche is the specific group of people that you are targeting your product or service.  The more specific the niche, the higher the chance of converting your leads to clients. It is essential to centralize your blog around the interests of your target audience.  Oppositely, failing to do this will result in lower conversion rates and less traction on your articles.


Importance of Business Directories


Having your business found online is essential for success in the modern marketplace.  Business directories are one of the best ways to get your business discovered by potential clients.  These are high profile websites that have a lot of traction on search engines.  By including your business within them, this increases your chances of being found in searches.  Most of these directories are even free!


Utilizing Social Media Effectively


Social media is the cheapest and most effective way to engage your audience.  Before social media, companies had to pay to interact with their audiences. No matter whether this was through postcards or paper directories.  With social media, it allows businesses to interact with their clients without having to pay directly. Follow our guide to make sure your business is utilizing its social media accounts correctly.


Beginner’s Guide to Hootsuite


Social Media with Hootsuite for Digital Marketing Blogs


Hootsuite is one of the premier social media management software.  The software has both paid and free versions.  This guide takes you through choosing a plan right for your company.  Once decided, the basic setup is complete of social media accounts.  By the end of this article, you should have your Hootsuite account ready to post to your various social media accounts.


Path to Director of Sales and Marketing


I am proud to have written this article to take you through my path to creating Kallen Media.  The article starts with my passion for creating meaningful campaigns for small business owners.  This journey started at Yelp and then took me through a variety of different software development companies.  After this, it gave me the knowledge I needed to create Kallen Media and to start providing affordable digital solutions to small business owners.


The Hiring Process



Hiring for open positions can be both stressful and time-consuming.  You need to make sure you hire the right applicant, but you need to make a decision quickly.  Utilizing my tactics, you can rest assured, knowing you are running your hiring process as effectively as possible.


6 Forms of Marketing


Digital marketing comprises itself of several different elements.  This article looks at 6 of the most important forms of marketing you should be focusing on.  On the paid side, we encourage the use of mailers, social media advertising, and search advertisements.  This section is where our data has shown us the highest conversion rate. On the organic side, you will want to make sure you keep up with search engine optimization and digital marketing blogs.  Finally, it is essential always to be building your list through forms and newsletters.


Utilizing WordPress Plugins


Wordpress Blog Symbol


WordPress is the most commonly used platform to design websites.  It is both competent in terms of cost and speed. One of the most vital parts of a WordPress website is the plugins it utilizes.  Plugins are add-ons that augment your site, allowing you to do additional design aspects you could not before.  Plugins could be anything from SEO related to integrating with your CRM. The range is endless, with so many possibilities, you should check out some of my highest rated plugins.


Tips To Building A Sales Team


I have gone through multiple different companies, building their sales team from the ground up.  There are many different challenges and obstacles. By following this guide, you should alleviate some of the strain of building a cost-effective team.


What is Remarketing?


Remarketing is the latest trend that makes ads seem more individualized while also following the user.  Major companies like Google partner with a variety of websites allowing for tracking of users. Through this data, it will enable companies to target people who have visited their website directly.  Did you never checkout at an online store?  Odds are the store will try and use that data to market and sell to you in the future!


Optimizing Websites in Phoenix, Arizona


Downtown Phoenix


I am proud to have established Kallen Media in Phoenix, Arizona.  I moved from Chicago to go to Arizona State University, where I received my bachelor’s in Marketing.  After graduating, I decided to stay and start my career in digital marketing. All the companies I have worked centralized within Arizona.


How To Blog In 5 Easy Steps


Keeping an active blog is a great way to keep users engaged in your website.  I provide 5 of the best tips for blogging in this article.  Start with something you are interested in, then get specific to that topic.  Once you have found your niche, look at some other blogs in that area. It is essential to know what is popular in your industry.  After completion, time to flesh out your digital marketing blogs and post it to your website.


Client Spotlight #1: Aria Technology Rentals


This is the first client spotlight.  In this article, I feature Aria Technology Rentals.  Aria is a technology rental company that provides rentals for events around the US.  Be sure to read about them to find out how you can get in touch if you are interested in renting technology!


Get Your Campaign Noticed


Having a digital marketing campaign is excellent.  However, if you do not see any tangible results, what is the point?  This article highlights the 3 key elements of a successful campaign.  To begin, you must target a specific niche in your industry.  Once this is done, make sure to research competition so you can learn from their mistakes.  Finally, it is time to tie it all together by monitoring your campaigns destined for greatness.


Client Spotlight #2: GlassBiller


GlassBiller is the second company that we have spotlighted.  The premier name in auto glass point of sale software.  Regardless of the size of your shop, GlassBiller can handle your entire base of operations.  I was happy to be a part of the organization in building the marketing and sales side of the company.  If you are an auto glass shop, I would highly encourage you to check out this company!


Kallen Media’s Web Approach


Kallen Media LLC full logo


My goal is to be open and transparent with my clients.  I want small business owners to have websites that they are proud to display their products and services.  Within this article, I will break down some of the best practices, themes, and plugins I use for websites.  This is a great place to get started if you are interested in how I build websites for my clients and manage their accounts.


Importance of Backlinks


Backlinks are essential building blocks to websites with high domain authority.  Domain authority is how highly ranked your site is likely to be through search results.  It is determined through several ranking factors. One of the most essential is the backlinks your website has.  Backlinks are other websites linking to your site.  Having reliable backlinks can lead to higher traffic, while faulty links can result in penalties.


Recruitment Marketing


indeed certified partner badge


No matter the company, there is always a need for hiring.  Whether it is for senior-level positions or entry-level, you want to make sure you are hiring qualified individuals.  At Kallen Media, we offer recruitment marketing services through Indeed.com.  These services allow us to offer discounted rates on one of the most premiere job-hunting websites.  Alleviate the stress, and let Kallen Media do your recruiting!


Speed Up Your WordPress Website


Speed is one of the main ranking factors for search engines.  People don’t want to visit slow websites. When people do visit slow websites, it often results in a poor experience making them less likely to convert into clients.  Follow our guide to making sure your WordPress website’s speed is optimized.  We include a 4 step guide with our recommendation for great plugins.


Digital Advertising and Its Future


With the constant changes going on over the web, it’s hard to keep up with what’s relevant.  I break down the current digital advertising trends and what we should expect in the future.  These trends relate to social media, your website, digital marketing blogs, and your overall business.  Lots of useful information to keep in mind when developing products and services for 2020.


Kallen Media Non-Profit Work


Nonprofit organizations are a central part of Kallen Media.  Through 2019 we were able to donate over $50,000 in services to organizations around the world.  The organizations varied from animal welfare to childhood poverty. I was able to give digital marketing skills, including social media management and Google Ad Grant setup and management.  We are so proud and excited to continue to grow the nonprofit sector of Kallen Media in 2020!


How To Setup Google Ad Grants In 7 Steps


Google Ad Grants logo


Google Ad Grants are a vital tool available for all 501(c)(3) nonprofits.  By following my 7 step guide, you can get your nonprofit both qualified for Google Nonprofits and Google Ad Grants.  I would highly encourage any nonprofit who is not currently registered to check out this guide.  The Google Ad Grant Program gives out up to $10,000 a month in free ad spend.


Importance of Social Media Management


Social media is what you portray your company as to the world.  This outlet is the face of your company, whether you like it or not. Because of this, it is vital to take care of your image.  Fostering a positive digital footprint can help convert more clients with a higher success rate. By following our five steps to effectively managing your social media, your company is sure to excel.


Why You Should Use WordPress For Your Website


WordPress is one of the most user-friendly CMS design platforms.  It allows for plugin integration and quick changes. Alternatively, using a fully custom website is much more expensive and much harder to make changes without a web developer.  Follow this guide to make your next website stand out using WordPress without spending a fortune.


What is Content Marketing Strategy?


Content marketing is giving your potential clients material to learn.  This both cements your position as a professional and gives your audience a reason to come to your website.  The most effective way to utilize content marketing is to have an active blog.  However, providing quality material is just as, if not more, important than quality to both people and search engines with digital marketing blogs.


Introduction To Structured Data


Structured data is now all around us online.  Many of us may be unfamiliar with this term. Structured data snippets are the additional information search engines display.  Instead of a regular link, there are more rich content sources like star ranking, categories, and specialties.  All these can be customized and shown to search engines utilizing a specific format called JSON-LD.


Kallen Media’s 2019 Digital Marketing Recap


The final article of 2019 for Kallen Media is the digital marketing recap.  This blog post highlights some of the most considerable achievements that I made with the company in our initial year.  I cover all the significant aspects that we have worked on, from web design to social media and overall marketing campaigns.


I am incredibly excited about the content that I am going to be bringing to Kallen Media in 2020.  Be sure to check back on our blog every week for weekly digital marketing blogs!

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