When a company or an individual decides to create a website to market their wares, one of the single most notable additions is a regularly updated Blog.  Over the lifetime of your website, this weblog will typically help increase natural traffic to your site. Blog posts capture both the attention of search engines as well as potential clients, making them a marketing necessity.

1.      Skimming –

When a new user stumbles upon your site, a blog is often the right place for content and keywords. These thoughts and ideas attract users and encourage them to dive deeper into your site. Similarly, search engines like Google browse your articles for keywords to rank your website.  Often a blog post is one of the first places a user will land on your site.  Give them something interesting to catch their attention, so they’re likely to stick around as we discussed in “How Do I Get My Business Noticed.”

2.      Content is king –

When a casual user is skimming through your site, it is the exciting content, linked to other pages in your website, that will keep them browsing for more extended periods. This creates potential leads and takes these users to areas that will result in engagement. The purpose is to give your business the best chance to win their business.  Your blog is the perfect place on your website to have more abundant information about various subjects of interest relating to your field.

3.      New content –

While generalized content can be useful for guiding a reader to the next page you want them to discover, it is original content that will likely keep a user coming back to find out what’s new.  In the world of blog posts, regularly scheduled fresh content is always preferable. The occasional post for both potential clients and search engines will no longer cut it in the competitive online world.

At Kallen Media, we recommend a minimum of one new post per week. With that said, content optimized for SEO should be no less than 500 words. This is because Google “crawlers” often do not pick up on pages or posts that have less content on them. Top ranking posts often will have over 1,000 words. Posts that last the reader an average of 7 minutes to read through the material are ideal.

4.      Lifetime value –

One of the best features of a blog post is that once it is live on your site and gets indexed by the search engines, then it’s there for users to find forever.  In other words, this one post will be on the internet for people to see. The link refers back to for as long as your site is active. These links make posting quality content that much more critical. You want your company linked to trustworthy articles and sources, not poor content. Often it can be better to edit and change old material rather than trying to delete it for search engine indexing reasons.

5.      Blog posts are the #1 marketing tool for SEO –

Down to the most fundamental point for internet marketing… adding a blog and keeping it regularly updated can seem like a chore and can be a challenge.  However, the reward is that your addition of regular content to your website (quickly done through scheduled blog posts) tells the search engines that your site is active and provides valuable information for the potential client.  If you want users to find you, start blogging!

Kallen Media can help you create and maintain a blog on your website.  Call us today at (773)-524-1483 or click here to find out just how easy and economical it is to get started.