blogging process

Have you ever done a Google search and wondered why the top results may be featured snippets?  That is because blogs are one of the top ways websites can have fresh content.  Writing on websites it the best way to give search engines and people a reason to keep coming back to your website.  With so many websites and blogs out there, you need to have quality content with quality takes in order to get noticed.

This leads to the question of what does it take to have your article stand out from the crowd?  There are a few key takes that are surefire ways to help your changes. You need to sound unique while giving quality content and links.  Without enough content on your blog posts, there is no chance of ever being shared or featured in top search engine spots.

1. Pick a topic you’re interested in

The best way to get started writing is to choose a topic that you are passionate about.  Typically this will be related to the kind of website that you run. The more similar your content and consistent the message, the higher you will be ranked within your own specific section of Google.  For instance, a baker would not be competing for people searching for car parts and vice versa.

Choose something that you are both knowledgeable about, and want to learn more about.  The more inquisitive you are, the more interesting your blogs will turn out. A healthy balance of self and research will surely get you onto the right path of writing a high ranking SEO blog.

2. Get specific within that topic

Now you have decided what topic to talk about.  Time to get started right? Well… Not quite.

blogging critical questions on laptop

If you want to see results and highly ranked blog articles you are going to need to get specific.  Broad topics typically do not end up answering a single question. They may touch on certain points, but these articles are not as interesting as a specific piece.  By being specific, you are able to focus your points and keywords to a specific audience.  The narrower the audience, the better chance you have at advertising your content specifically to that niche.

3. Decide the structure of the article

Once you have decided on what your article is going to be about it is time to start mapping your outline.  Creating an outline will break up your blog into specific sections that make it easier for people and search engines to read.  The best way to start this is by structuring an introduction paragraph or two.  

This will introduce the topic allowing you to make subheadings after that will break down the remainder of the blog.  Many of the top blogs use listing mechanics for their articles using titles like “Best 5 recipes” or “7 great tips”. Utilizing this language peaks consumers interests and make them more likely to click on your article.

4. Flesh out key points

You should now have your outline all put together!  This is going to be the hardest part of any blog you write.  Once you have your structure and key points down, it is time to start blogging.  Filling out your bullet points should allow you to flow through your writing easier.  

laptop with blog outline in it

Typically it is best to stay between 3-5 sentences within each paragraph.  Having multiple paragraphs within each subheading is great as long as you limit the sections to no more than 500 words.  Longer blog posts tend to do better within search engines because of the additional ideas and keywords within each post.

5. Add conclusion

Now that you have your content done.  It is time to tie together your blog post.  Adding a meaningful conclusion is crucial to wrapping up ideas.  This is also the perfect opportunity for you to tell the reader the takeaways they should have from your article.  Engaging the reader at the end of the article is how you will stay relevant and gain recognition within your niche.