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2022 Year in Review: Kallen Media’s Wrap-up

2020 has been an eventful year for everyone. We have all grown in ways we could never have expected going into the new year. Despite a tumultuous year, Kallen Media was right there with you all the whole time. We have successfully transitioned to working from home to continue creating content and strategies for small businesses during the pandemic. With the year coming to a close, we figured we would tell you all about what we’ve been doing! Welcome to Kallen Media’s 2020 year in review!

There’s a lot to talk about because this year was huge for both our clients and us. So we’re going to have to break it down into sections:

  1. We will tell you all about the new services we started offering to our clients.
  2. We will move on to the beautiful cities where we expanded.
  3. You’ll get to read about a few of our new partners and why we’re excited to keep working with them!

Instead of talking about what we did for ourselves, we’re going to start by addressing how we tried to help other people.

2020 Year in Review: Nonprofit Marketing

Nonprofits have always been important to the team here. From the company’s beginning, we have always served charities. But in 2020, we doubled down on that mission. This year we not only continued to execute several nonprofit marketing plans but expanded our national reach too! By using services like Catchafire, we’ve been able to help dozens of organizations save thousands of dollars. This year we have been proud to expand and work with charities across the whole country.

Supporting the community is one of our main goals. Expanding more into nonprofit marketing ventures means our employees are doing impactful work that helps real people. If you’re interested in reading about the Nonprofits we’ve partnered with in the past, check out our blog about them! But the nonprofit sector isn’t the only place we’ve expanded our operation.

2020 Year in Review: New Markets

We spent a lot of this year, expanding into new markets. Kallen media is growing, and as a result, we have started to look for new cities that fit our niche. This year we began expanding to business hubs like Birmingham and the bay area. These new markets have been insanely productive for us, and we’re elated to be offering our services to new clients all over the nation. Expanding hasn’t been easy in 2020, but our fantastic staff of marketing professionals has shattered our goals.

The expansion hasn’t been easy, but it has been worthwhile. We have gotten the chance to do work on both coasts, which has taught us a lot about tailoring marketing objectives to specific niches. In 2021 we plan to continue with our expansion program and bring our services to even more states. Even though we are growing, we still know how vital our returning customers are.

 2020 Year in Review: Old Friends

Of course, we’re still dedicated to all of our existing clients as well. So we wanted to tell you about some of our favorite client interactions of the past year. Before the lockdown, we had a comprehensive plan to tour businesses all over America to collect marketing content. Even though that couldn’t fully happen, we still got some. Kallen media was lucky to expand to the Tucson market early in our tenure. And at the beginning of 2020, our owner took a trip to southern Arizona and meet with our clients himself. 

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The first destination on the Tucson tour was TRAK. TRAK is the Therapeutic Ranch for Animals and Kids that focuses on providing people with the skills they need to thrive via animal therapies. Our CEO met some of the horses that work with counselors to teach people how to be more confident and prepared for life’s challenges. TRAK’s ranch environment, coupled with innovative therapeutic practices, creates one of Tucson’s premier care destinations. It was amazing to get to see the work they are doing first hand.

The trip didn’t stop there, in any case. Kallen Media also visited the Tucson Girls Chorus. The TGC is a local Tucson organization that wants to build confidence and preparedness in kids via the art of song. At the Choir, our CEO got to take a tour of the facilities and meet some of the directors. Our trip to Tucson was terrific, and it is always lovely to get to see the excellent work our customers do. Our clients know first hand how dedicated we are, and that’s why our business is growing so fast!

2020 Year in Review: Arizona Growth

This year we didn’t only expand out of state; we also grew our home operation. The Arizona digital marketing world is tough to break into, but Kallen Media has been doing the hard work. One of our most notable new clients is Amadio Ranch in Laveen. Amadio sells the most delicious pies we’ve ever had, and we are happy to be helping them grow their digital presence. Amadio has peach trucks with convenient stops all over the valley if you’re looking to try some of the best fruit in town. It wouldn’t be a 2020 year in review if we didn’t mention the delicious products they provide.

We also have the pleasure of working with habitat for humanity. As we mentioned, one of our passions is supporting charitable organizations; And it doesn’t get more charitable than habitat for humanity. The organization spends its time ensuring that everyone has a home, even those of us who can’t afford our own. We couldn’t be happier to have Habitat for Humanity as a client, and we are looking forward to helping them with their mission. All of the new work we’re doing meant we had to expand our staff as well.

Internship Program

Despite the mitigating circumstances, 2020 was one of our best years yet. We got to expand nearly every part of our firm. These expansions even included our staff! 2020 was the first year Kallen Media started our internship program. We were lucky enough to work with five fantastic students who are studying digital marketing. We were endlessly impressed with these people’s work and are excited to follow their digital marketing careers as they continue to grow.

We’re also excited to add some permanent staff to our team. From blog writing to social media management, our operation is becoming more well rounded every year. Our new employees have been doing everything from SEO management to web development. But our plans don’t stop there; in 2021, we are hoping to grow even more. One of the areas our new employees have been shining is our blog.

Our Year in Blogs

Everyone knows how important a blog can be for your website’s SEO. This year we decided to focus on our blogging, and the results are showing. So this 2020 year in review is going to highlight the impressive work our teams have been doing. Our authors have covered a wide range of topics from things like neuroscience to comedy. Our blog’s directly focused on giving you an informed take on the most current digital marketing topics. This year we were able to bring you a blog every single week.

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This year we reached well over fifty blogs, and we plan on doing even more next year. In addition to writing blogs for ourselves, we also expanded our blog writing services. Kallen Media knows how impactful scheduled and personalized blog posts are. So we have been focusing on fundamental word analysis and other real metrics for improving blogs. By studying SEO trends for blogs precisely and analyzing market trends, we’ve developed a stable and expandable platform for business blogging. In 2020 we wrote everything from cornerstone content to company spotlights, and we plan on making 2021 even better.

Web Development

As a digital marketing agency, we understand how important a professional website is to a marketing business. And we decided it was time we upgrade our site too. Since we started, our developers have learned so much about optimizing sites, and we always have our page reflect that. While working from home, we got much content on our website to get quotes more comfortable, get help simple, and ultimately save you time.

The web development team has also been hard at work on our partners’ projects. We’ve had the chance to work with people to design fast and custom websites that can handle their traffic. With people stuck at home, many of our clients needed more support than ever to keep their websites operational. But we rose to the occasion.  Our web development team, just like the rest of us at Kallen media, has had a challenging but rewarding year.

2020 Year in Review

This year was one of the most eventful and stressful years in recent history. But just like all of you, Kallen media managed to thrive under pressure. This year we found new, unexpected ways to grow our business. Early on in the year before the lockdown, we had the chance to go to Tucson and tour several enterprises working within the area. Seeing companies like TRAK and the Tucson Girls Chorus was one of our 2020 year in review highlights. Once the lockdown happened, it changed things for us, but we still found ways to expand our business.

Our 2020 year in review, we can only assume that 2021 will come with exciting and unexpected challenges, but we are ready to face them. Kallen media has both grown our own business and helped countless companies with theirs this year. If you’re looking for a digital marketing company that can work within your budget to make a plan that’s right for you, contact us to get started right away. We have customized plans with affordable solutions for all ranges of businesses. Even if you’re a small start-up, Kallen media has plans for you.

How To Get a Fundraising Campaign Noticed

Fundraising is very often the only source of revenue a nonprofit has to draw from. And without a good fundraising plan, most nonprofits wouldn’t be able to sustain themselves. Over the years working with charities, we’ve learned firsthand how fundraising can impact a nonprofit. That’s why Kallen Media has spent time outlining how to get a fundraising campaign noticed.

This blog will focus on fundraising at different business stages and how social media can help you connect with your base. Then we will tell you about some ways you can ensure your next fundraiser will be a huge success.

Fundraising at Multiple Scales

Every fundraising campaign should have a set goal, but at the same time, you should have sub-goals and a plan to keep supporters engaged throughout the entire process. That’s why multiple scales of plans can help keep your campaign on track. At the beginning of a campaign, this can often mean your fundraiser starts with a soft launch.

A soft launch is a process where you begin your fundraiser by reaching out to your known supporters or previous donors. Essentially this process helps kick start your main fundraiser with early donations! At the same time, this gives you the chance to fix any unforeseen problems with your event. A soft launch is a smart way to guarantee your main event is not only ready for public consumption but already has some inertia.

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Before you’ve reached the minimum goal you set initially, it’s important to focus on increasing your campaign’s momentum. A lull and loss of interest can be the death of a fundraiser, so it’s important to have plans to keep people interested in your fundraiser until you’ve met your goals! But what if you’re more successful than planned and you exceed expectations?

If your donors really resonated with your fundraiser and meet your initial goals, you’ll need to be ready for surplus donations, and people will expect you to have a plan. Stretch goals will help make sure that any extra money from fundraisers will go to good use. By setting stretch goals, you can guarantee an initial project and then begin to dream about incredible extra ones too!

Social Media Marketing and Fundraising

From crowdfunding sites to Facebook birthday charity drives, social media changes the way people connect to causes. And Nonprofit marketing companies are well suited to this fundraising landscape. Making sure your next fundraiser is well advertised on social media could vastly improve your exposure. But how exactly does a nonprofit get a fundraising campaign noticed on social media?

One simple way to improve social media awareness is a fundraiser hashtag. Specific social media branding for your fundraiser can give people a place to come together and check in on goals or even promote to other friends they have on the platform who might not be involved yet. Creating a hashtag gives people a way to promote and engage with your fundraiser more easily.

Show People Impact

One easy way to keep people engaged with your efforts is to show people what their money is paying for. During a lull, people who could potentially be donors might have a hard time seeing why they should invest in a nonprofit. Charities with videos or other testimonial style evidence of their efforts are more likely to receive donations. When people see what charities they want to help, give your potential donors a chance to see what their money would do for the nonprofit. People will also be more likely to promote your material once one of your fundraising campaigns is noticed, so show them off.

Matching Donations

Matching programs are systems that let a nonprofit or another organization match donations for a select period of time. Because you have an extra draw, matching can help get your fundraising campaign noticed. A Matching program is a great way to incentivize people to donate. This promotion makes people feel like they make double the donation. These perceptions make people feel like they have a lot more influence and spending power.

Depending on your fundraiser’s length and goals, a matching partner could choose to back the whole campaign, double your earnings, or only a smaller percentage of donations. Either way, the matching donations system brings in a lump sum of money and additional incentives.

Sponsorships

From 5k’s to pie-making contests, hosting an event is a time-honored way to gain financial support for a nonprofit. But a real big-ticket avenue not everyone thinks of is event sponsorships. Teaming up with a corporate or industry sponsor connects you to powerful financial resources that typically have established audiences through their customer base.

sponsors

Similarly, if you’re already hosting an event, sponsorship can be a form of delegation. If you’re already worried about several things, sourcing sponsorship and the accompanied help could make your event easier to plan and operate.

How To Get a Fundraising Campaign Noticed.

Fundraising is a critical element of financing any nonprofit operation. And because it’s so important, it helps to have a comprehensive plan for every fundraising level. Your nonprofit must have an outreach plan from the soft open to theoretical stretch goals when looking for capital. Using crowdfunding tools and clever social media tactics, you can help boost a fundraising campaign to new heights. But you’ll need to think of ways to keep customers engaged.

The team at Kallen media has had the pleasure of helping many different nonprofits over the years. And every time we learn something new about how to get a fundraising campaign noticed. So if you’re a nonprofit who isn’t satisfied with the results of your fundraising efforts, Kallen Media can help you. Contact us online or via the phone today for a consultation and a custom marketing plan from a team specializing in nonprofit marketing.

Conversational Marketing: Developing Customer Outreach

Conversational marketing used to be a strictly one-on-one interaction between an agent and a customer. But technology is enabling conversations that people and businesses could never imagine. As our entertainment evolves, marketing is changing with it, and conversational marketing is having a rebirth. Now more than ever, companies are choosing to lower the curtain and engage with their clientele.

Today we will outline how to create real conversations with your clientele and outline why conversational marketing is rising. After that, we will touch on two growing mediums companies are using to generate customer input. Everyone knows understanding your customers is important, but most people don’t want to engage with faceless corporate entities. So how do you get people to interact with a company?

Creating Real Conversations

 

People like to feel heard and understood, and obviously, trying to understand everyone is a hard thing to do. But brands who are doing this well know it’s better to listen first and ask questions. A good marketing campaign that involves people provides an easy route for participation. Conversational marketing helps break down these barriers and really lets you collect input from real customers. And once your company is recognized as a trusted communicator, your reputation will proceed you.

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Creating engagement is difficult, but it’s a necessary step to your brand’s success. Word of mouth endorsements is a time-honored way to drive sales and grow a business. A brand that is utilizing conversational marketing tactics can easily generate these valuable endorsements. Even the best ads are worth less than someone’s friend or family member personally referring them. And now more than ever, companies are trying to leverage this precious resource.

Trending Into 2021

 

During the lockdown, a lot of brands have lost valuable advertising spaces they formerly relied on. This insulation has deeply changed marketing, and personal outreach has become an essential part of branding marketing plans. With people stuck at home, brands are forced to come to the table and talk with their niche. Fortunately, conversational marketing has been thriving under these conditions. Brands that adopted social media strategy pre-pandemic have continued to thrive even though they lost their customers’ exposure.

Marketing plans that relied on people driving their own narrative have been successful in this unique landscape. And conversational marketing thrived under pandemic conditions. The unique fact that people could still reach out from inside their own homes online was a boon to this outreach style. One precious tool companies have been using to make real conversations with people is social media platforms.

SMM

 

Social media has its problems, but it has always dominated one area by connecting people with other people. Companies that understand how strong this tool has been able to grow entire business empires by leveraging followers and influencers. There are many different strategies for growing a brand on social media, but they all rely on connecting with real people.

feedback

Social media marketing was already on the rise before the pandemic for years, but it became many brands’ single point of contact during the last year. Diversity is important in any marketing plan, but social media marketing is currently the single best way companies can connect to their customers. A smart marketing strategy for 2020-2021 should be social media-heavy. Another strategy that companies have been using to connect to customers is podcasting.

Podcast Copy

 

Podcasting copy is a widely accepted way some modern brands are using to get affordable advertising spaces. Like radio was a boon to local small businesses, podcasting enables companies to grow and expand their markets. Podcasters spend a long time developing trust with their audience, so if you can make a connection and build a relationship with a podcaster, you can get access to that whole community.

Podcasting is on the rise as a lot of people’s daily entertainment. And marketing agencies are recognizing this trend, but small businesses can follow in suit. It’s easier than some people think to reach out to a podcast and sponsor them. Podcasting copy gives companies the chance to get a message out to a target market.

Conversational Marketing

 

Conversational marketing has seen a recent wave of modernization, and everyone is benefiting. Companies are using modern tools to create actual conversations with customers, and we see positive results. Customers are being heard, and products they like are being shared faster than ever.

In 2020 and 2021, the pandemic has stuck people at home. But isolation isn’t a problem for modern conversational marketing. Tools like social media and podcasting have enabled people to connect from the safety of their houses. Companies that have adapted to these formats have seen great successes. If you’re looking for help developing your marketing strategy and want to include real customer outreach, Kallen Media can help. Contact our social media marketing team to develop a customized approach to your customer outreach.

Making Videos for Content: Where and When to Post

Mixed media can draw in users more than any individual medium can. And it’s easier to produce video content now more than ever; most computers even come with built-in editing software! Video content is engaging and often underutilized. Whether you hire a production team or make them in house, a video is a good tool to have. That’s why this blog will spotlight some of the areas that you could be making videos for content.

Videos are great for making important information digestible and fun. If you are struggling to keep a customer’s attention or want more interaction, a video can do some of the heavy liftings for you. Today we will tell you about how you can incorporate videos into every aspect of your web presence. We will talk about videos in blogging, social media, and even some stand-alone uses for video content. So let’s get started.

Blogs

 

We have talked a lot in the past about how important blogging is for your SEO rankings. But if you’re already blogging and not making waves, a video blog might be a better format for you. Some topics are naturally less engaging, so consider providing it if your niche craves a more fulfilling experience. This change could be a simple video incorporated into a written blog or an entirely separate vlog! A video presence could help strengthen your relationship with your bloggers.

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Similarly, a video where real company members appear can make a user feel like they know you. A meet the staff video gives potential customers or clients the option to meet your team in the best possible setting. Developing a personal relationship with your customers is an excellent business practice, And videos can help foster this relationship with your base. The way a video pulls people in and helps them feel involved also makes them a great SMM tool.

Social Media Marketing

 

When people say content, they are almost always referring to something they posted or saw on a social media platform. So when we’re talking about video content, we have to mention social media. Engaging with users via videos is significant because people can efficiently understand a branded message. If you’re following the rules for good engagement, your video content should add another layer of connection to your target market. And sometimes, viewers will even make content for you!

It’s no secret that companies value word of mouth advertising, and social media has made it easier than ever to get these precious vouches. One particularly coveted form of word of mouth is user-generated content (UGC) when your customers are essentially creating ads for you! This virtually free resource is insanely useful at converting and drawing in new customers. Now let’s talk about how videos can stand on their own.

Video Content

 

Stand-alone videos are valuable tools a company can use whenever they want to interact and inform their customers. Often this means a product description video, but that is only the beginning! Videos make an excellent resource for FAQs and testimonials too. A video is one of the most impactful ways you can deliver information, but sometimes they are unnecessary.

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It is important not to overdo it with video content. One video might feel like a fun change of pace, but a site full of movies can be overwhelming to a user. As we mentioned earlier, videos make information fun and connecting to viewers, but they are less good at quick jabs of info. If you need something fast and easy to digest for customers, consider using an image instead.

Making Videos for Content

 

Using multiple forms of media for content can make your web presence shine. And in the business world, videos are underused by content creators and web developers. If you’re looking for a form of engaging and easy-to-understand content for users, then making videos for content is a smart business move. Videos are an excellent resource to diversify your blogging content. If you’re already following the best SEO practice but want an extra leg up, adding video content can make your ranking soar.

Similarly, video is useful for marketing on social media. Because it is engaging, video content helps build your social networks, and eventually, your customers might make videos for you! Lastly, video content is strong enough to stand on its own. If you are updating your website, consider adding videos to condense bulky content or spice up a dry page.

Videos are an excellent marketing resource, but you have to be careful not to overuse them. If you have a quick blurb or need a message understood immediately, a video might not be the medium for you. If you’re struggling with incorporating video content into your web design, Kallen Media can help. Contact us today to talk about your needs, and we will help make your marketing plan a reality.

Updating Your Website: Tips From Professional Developers

An old website can make your customers wonder if they should shop somewhere else. A lot of great people are losing business because their web design is simply outdated. If you’re thinking about modernizing your website, you’ve come to the right place! Today we will help you decide if you should consider Updating your website. And we will provide all the information you need to decide on your site’s new look. Lastly, we will talk about how professional web designers can help you. So lets’ get started!

Updating your website can feel impossible if you’ve been stuck with the same design for a long time. But it’s easier than you might think if your company is clear about the redesign’s goals. So, where do you start? The first step of the process is deciding if you need a new site at all.

Should You Update?

 

When considering an update, you should decide why you need to change your site. A few of the key reasons for an update will be brand or data related. Let’s start by talking about the data side of things. Have you been looking for a way to learn more about how your customers feel about your product or service? Data collection online could help give you the answers you need. A professional web designer can help you design a site that learns from your customers! If you think you could benefit from learning more about the people you do business with, new web design could help.

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If your current site doesn’t represent your company and its goals, you might need to update it. A website is your company’s first impression, so it’s important to make sure it reflects your company’s marketing goals. A chain is only as strong as the weak link, so make sure your web design hasn’t fallen behind. Similarly, it is important to keep your website inline with any brand updates. When modernizing your brand, you can’t forget about your online presence.

Modernize Your Brand

 

In the modern online market, a good website is oftentimes a sign to customers that they can trust the company. If you’ve modernized and are utilizing new online tools, you can’t forget about the basics. Whenever your brand is updated, a website change should show that new direction. The best-branded websites have subtle nods to their defining features throughout their web pages. Once you know what you want out of a website, you should always market test.

Modern web design doesn’t stop at Branding. It’s important to learn from the market research you did earlier. The research helps you understand what features make a web page feel modern and fast. Things like incorporating video content, regular blog posts, and other good SEO practices will help you build a new site! But once you have a new site, it’s important to check the work you did.

Test it Out

 

Any time you change your website, you should test it out. This doesn’t just include back-end tests; you should also get people’s opinions. A back-end test is required because a companies website should be bug-free. Poorly implemented design can scare your customers away! Whenever you Similarly, if your branded content isn’t palatable to your clientele, your business can suffer.

testing

Just like market testing, it’s important to get active and real-time information on how people feel about your company. By checking in with a sample pool of customers or reliable market sources, you can make sure your branded content works. Double-checking your web design against these standards is important to guaranteeing success. One classic example of this is people ignoring color blindness in their designs. While it’s possible to do all of these steps alone, a web designer can simplify the process.

Web Designers

 

A professional web development team should understand all of these principles and plan to implement them in any work they do. Whenever you are considering updating your website, you should think about hiring a professional web development team. These teams can make your life easy and implement your ideas very fast.

Like the changes to your site, you should research the people you consider for work on your site. Always double-check that the team you hire understands your goals and needs for your site. If you’ve done all your research, and you have a clear plan, the team you pick is well on their way to making your custom website!

Updating Your Website

 

Deciding on a web redesign can feel daunting, but its really easy once you know what to do. The first step is analyzing your current site and deciding what, if anything, needs to be refreshed. Updating your website can include more data collection paths, branded content, and even a whole fresh look! But any time you change your website, you need to test out the new page. If all of these things sound too complicated for your current team, you might need to hire a web designer. A professional development team can take your dreams to reality fast!

If you’re looking for an updated website, the Kallen medias web services team can help. Not only can we update your site, but we can also manage and track how it’s growing to meet your SEO goals too. Contact us today to get a quote for your web development needs.

Five Tips for Blog Writing in 2022: an SEO Guide

There’s no doubt that blogging can help promote your business. Today we’re going to talk about five key areas you can focus on to write quality blogs. We will talk about the importance of scheduling and targeting your audience. We will also talk about some important key areas for SEO management. Finally, we will talk about some of the ways we write to make the content more memorable. Welcome to our blog on five tips for blog writing in 2020.

A professional writer knows that ideal content is made by following a clear plan. And blogging isn’t any different. A good blog will focus on targeting specific niches and putting out informative pieces regularly. The first step to making sure your blog is successful is to make sure you have knowledgable writers.

Quality Content

 

A good blog will c someone who knows about their subject. Writing from a place of knowledge gives readers a chance to learn valuable information. Most people find your blog when trying to have a question answered. If your blog has accurate answers, users will begin to trust your blog. Creating trust is an easy way to build a loyal audience. But quality doesn’t stop here. Blogs will also have to be well written.

writing

Good content is double-checked for errors. Even if the most informed people write your blog, poor editing will disenchant your users. Ensuring your writing meets professional standards is a surefire way to please readers. Similarly, it would be best if you focused on formatting. Don’t place large blocks of uninterrupted texts; Break up your blogs with headings and images to improve your flow. But providing quality content isn’t the only thing you need to do. Your blog should target a niche and be consistent.

Scheduling and Niches

 

A niche is essentially the kind of audience your writings are trying to reach. For most business run blogs, your place will be similar to your target markets. Blogging to a specific niche can help you build trust and repertoire with your intended customers. It would help if you had a clearly outlined target before posting the first blog. This practice can ensure that your company isn’t wasting time writing blogs that people won’t be interested in reading. Similarly, it is crucial to reach out regularly.

A posting schedule will help your employees, but you will also use plans for enticing customers. You can even automate some blogging issues to save time. People who read your blog regularly will come to rely on the writings for information. So if you adhere to a schedule, people will be more likely to trust you as a source. This regularity will help boost the trust your niche has in your writing. By focusing on your target audience and posting regularly, a company can draw in daily active users. These users not only provide you with potential sales but also boost your SEO rankings! But how do you keep this audience interested?

Engaging Users

 

Let’s say you have the most consistent and quality writing. If your content doesn’t pull people in, you won’t see success. To create a healthy blog, you need to draw reactions out of your readers. Engaging a reader is more comfortable when they are in your niche but still requires focus. To satisfy a user, companies should focus on writing compelling content with a call to action. This motivator will help draw users by making them a part of the work you are doing.

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Similarly, users should feel like there’s a reason to keep reading. Make sure you use transition phrases and questions to motivate your audience to get to the end. By writing in a style that urges someone to stick with your product, you will naturally have more invested niches.

Keywords and Meta Descriptions

 

When using WordPress or another hosting service, a lot of standard SEO practices will be automatically encouraged. But if a company doesn’t utilize these necessary tools, they are starting with a significant disadvantage. The two most important of these tools are keywords and meta descriptions. Keywords will help users find your blog without knowing about it. These commonly searched phrases should deeply relate to your content.

Meta descriptions are displayed to readers before they fully follow your link. These short passages can persuade a reader that your content is what they are looking for. Your meta description should clearly state what the blog contains but not give everything away. A blog can entice users before they even know they are looking for it by using these tools.

Use More Than Words

 

The last tip we have will help readers quickly consume your blogs. When you’re writing, make sure to use other media to break up your text. A large block of words can be intimidating for some readers. By breaking up your post into manageable sections, including images, or even videos and graphs, a blog becomes manageable. You don’t want to intimidate your users. So make sure your content isn’t a chore to read.

Five Tips for Blog Writing in 2020

 

Writing a blog can be your lifeline to good SEO ranking. So we have five tips for blog writing in 2020. By ensuring that your content is scheduled and targeted, a blog will build trust with users. Next, you should make your content follow basic SEO rules, like containing descriptions and keywords. And by making sure your writing is quality and engaging, your readers will become active members of a community. Finally, make your content visually appealing, and you’ve got yourself a great blog!

If you’re looking for a professional service to take over your blogging content, look no further. Kallen media has years of experience generating content that will excite and draw new customers for years to come. Please don’t wait. Reach out to us today and end your blogging struggle.

Web Stories WordPress Plugin: Your Visual Story

Web stories, formerly known as AMP stories, are an interactive way to engage with your users. And recently, we got the Google web stories WordPress plugin. Today we will tell you about what web stories are and how they can help your SEO rankings. We will also talk about the new Google web stories plugin and what this means for your content. And lastly, we will outline how web stories are changing and what that means for your business.

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It is undeniable that an official WordPress plugin is going to make web stories even more popular. But it will be hard to understand these changes without knowing about the basics of the medium. That’s why we’re going to start with the basics. So let’s define what web stories are and talk about how they can drive traffic for your site.

Web Stories and SEO

A web story is a full-screen visual storytelling medium. These projects take google search results and transform them into an interactive space to make information more visually compelling. The results of these projects are a breath of fresh air for users and, as a result, are highly engaging. This medium creates brand new ways for you to communicate with users. Instead of text, a web story helps content creators speak visually. This visual element can help build trust in your content because the user feels involved.

This visual and interactive experience helps draw-in users. But a user actively participating in a search means they are more likely to retain information too. A standard search result can drive traffic to your website, but a web story can make this process into a journey. When a user finds content via a web story, they are a part of that discovery. This inclusion creates invested users who are excited to engage with your website. Its no wonder why people are so happy to use the new plugin!

WordPress and Web Stories

The advent of this plugin hints that we will start seeing professional and sleek designs from thousands of more users than before. As we know, WordPress plugins can make seemingly impossible tasks very easy. This ease means anyone can now utilize this highly effective messaging platform! These stories might even become an industry-standard you can come to expect from a professional website.

Plugins also help create easy user interactions. This google-designed plugin should be no different; we can expect WordPress web stories to start standardizing themes and templates that users can become accustomed too. Web stories were always highly engaging, but now they will be easy to implement also! The addition of plugin support means web stories will become a new industry standard.

Web Stories Plugin for Business

The new plugin format will affect how content is made and consumed for everyone. On the web development end, we can expect a content boom. Any time the entry barrier gets lowered, people will flock to it and see if it can help their solutions. And a web story is a prime candidate for this. Businesses interested in using a web story can expect the price of implementation to drop. This change will mean affordable and breath-taking design.

story

For designers, this new tool will come with some required learning. While projects are in their early stages, web designers are often learning and unlearn the changing key features. But this education is vital for designers. With massive companies like google and major advertisers backing the project, it will be essential to know. Web designers have to stay on top of trends, and web stories are positively trending right now.

Google Web Stories WordPress Plugin

The new WordPress plugin support for web stories marks the changing of an era for digital marketing. From now on, web designers can quickly implement a web story into their campaigns seamlessly. This new tool means we can expect to see some changes in how we think about web story content. A web story is a full-screen interactive story that displays information similarly to an average google search. This medium lets people see results in a visual format rather than text. This additional layer of information will undoubtedly help your SEO ranking.

A plugin will also make these designs more comfortable with making and using. Because people can easily create their own web story now, we can expect to see more of them. Plugin support will also make designing easier. These factors mean we will begin to see a uniform and cost-effective web story designs all over the internet.

Using a new plugin can be a challenging endeavor and can feel like a serious undertaking. And any update to WordPress can be scary. But Kallen media can make the process easy. If you’re looking for help with adding a web story plugin to your website, contact Kallen media and let us help you.

2022 Recruitment Marketing: a Brief Overview

Filling a job position is one of the most exciting changes a business can make. A new hire can bring ideas and life to your company! But between H.R, managers, and everyone else on the hiring team, it can feel like a time-consuming process. Over the years, recruitment marketers have tried to make this field more efficient. And in 2020, recruitment marketing has advanced so far that this process can be fast and painless.

Today we will explain a little bit about the basics of recruitment marketing. In the blog, we will tell you about some current tools and methods of these businesses. And finally, we will also answer an important question; In a time where there are more candidates than ever, how is recruitment marketing responding? So let’s get started with a quick rundown of what recruitment marketing is!

Modern Recruitment Marketing

 

Recruitment marketing is the process of finding and nurturing talent to work for your business. This process pairs the right employees with the jobs best suited for them. Recruitment marketers partner with job searching platforms, utilize specialized software, and even comb social media. Essentially these people will work with your company to find candidates who exceed your expirations. But how does it all work?

Recruitment marketers do the hard work. Whether by using software of personally reviewing candidates, the recruitment team determines what strengths someone should have to succeed. After outlining ideal candidates, the recruitment team identifies quality candidates and connects them to the relevant parties. This process is complicated, but the potential hires you find are top contenders in a massive talent pool. So how do these companies find candidates?

Recruitment Marketing Tools

 

One of the best tools in the recruitment marketing arsenal is partnerships with job searching tools. Companies like Indeed and others often team up with companies to get more access to people looking for jobs. By being involved on the ground level with these systems, recruitment teams can comb through massive pools of data. In fields where end-users communication is low, this data can make sure your coworkers will be a good fit. Job searching tools also let these professionals connect to people actively looking for work.

people

Another valuable tool for connection is social media. Social media has two crucial roles in relation and vetting. Social media is a perfect tool for reaching people and spreading a branded message. Recruitment marketers understand this and will use social media accounts to promote companies branded content toward potential hires. Social media also can help you research a candidate. It is no secret that your job might see your social media presence, but your future jobs are all watching too!

Recruitment During the Pandemic

 

From both sides of the table, recruitment during the COVID-19 pandemic can feel impossible. Candidates are stuck at home while jobs flood with applicants. Now more than ever, it has become hard to figure out who is the best bet for a job. But fortunately, these strategies only work better with more choices! These services can also benefit people searching for work. Recruitment services can put you into a position which is a good fit for you, and often faster than other resources.

Although the pandemic has caused a massive increase in job searches, recruitment marketing is ready. Most of the job of recruitment marketers is to identify the best person for a job. And even though there might be more candidates, the jobs are pretty much the same. So lots of applicants mean more choices and more kinds of people. On the flip side, recruitment is more efficient than cold applications. When a person has a relationship with a company, they become trusted. Being presented by a recruitment team as a candidate, you’re already vetted by people the company trusts. By having an in from a recruitment marketer, a candidate can shine even brighter!

people

2020 Recruitment Marketing

 

Are you having trouble finding the best hire you can get? Recruitment marketing helps fill positions with qualified professionals. And in 2020, recruitment marketing is becoming more useful than ever. In the modern age, recruitment marketing exists to make hiring easy and painless. The most effective tools for recruitment marketing are partnerships and connections. Companies like indeed help marketers find people, and social media helps them connect easily! But does this all work during the pandemic? Short answer, yes. This health crisis has created an influx of candidates, but recruitment marketers are here to help!

For a business taking the time to search through candidates can feel like a costly chore. But recruitment marketing services are here to save you time and money. If you’ve been struggling to fill a job position, or you have too many candidates to decide, Kallen media can make your decision easy. Reach out to us today and get in touch for help with recruitment marketing.

How to Start a Business: a Guide for You

Have you ever had an idea and thought: “I swear someone would pay me for this!” Well, you might be right, but there are some critical steps to take before your idea is a real business. Some people think of incorporating themselves as an impossible task. But making a company is easier than you might think! Today Kallen media will show you How to start a business.

All businesses start with an idea. But before you begin making companies based on random thoughts, you should prepare. Please don’t take it from us; knowing what you want to do and having a plan is key to a thriving company! So where do you start after you’ve had your idea? The first step in creating a business is all about researching your concept.

Market Research

 

Once you’ve come up with an idea for a company, you need to make sure that it will work how you envisioned. Research means testing the hypothesis against lots of real-world problems or conditions. To ensure your idea is viable, you need this kind of market research. Tests often include people’s opinions on your product or service. If people like your product, it’s essential to see if you can target similar audiences.

business person

Important decisions to make here focus on your direct product and target markets. Say you have the right product but don’t know who wants it; Market research can determine where products should sell. Once you are sure you have your final idea and a target audience, its time to move on to some more concrete decisions like location and name!

Operations Prep

 

One of the essential steps in your business venture will be getting funding. There are lots of options for financing, but depending on your network, some options will be better than others. One option is venture capitalists who will fund you for a stake in your business. Another good option is private funding from other angel investors who will be more hands-off.

After you are funded, its time to put all of your research to work for you! The next steps are making some concrete decisions about where and how you will do business. Firstly your business needs a name! Preferably something relevant and catchy so customers will remember it. Once you have all this, you have to decide where you want your business to operate.

Location is a significant factor in your success. So a company should choose its base wisely. If you have a concentrated target market somewhere, consider opening up your shops there. Conversely, if you need to save money on overhead, a state with lower taxes might be your best option. If you don’t think a brick and mortar store is a good fit, you could hire a professional web designer. Either way, location will affect your profits, so make an informed decision.

Permits and Licenses

 

Once you’ve made all the decisions and have your business plan laid out, its time to make it official, you’ll need to register your business with the federal and (maybe) the state governments. Registration will help protect your brand legally. Registering also allows you to get access to other necessary business ID’s

Once your business is registered, you have to acquire federal and state tax IDs. To get these IDs, you’ll need to generate an employee identification number. An EIN is a number that government agencies will use to classify your business; it’s like a social security ID, but for a company. After you’ve done this, you’ve officially got a real taxable company to do business. But depending on your product or services, you might need other licensing.

business person

Once official, your business may need to acquire special licenses to make sure its legal to operate. One classic example of these permits is liquor licenses, which bars need to sell any alcohol to customers. Applying for licenses and permits is vital because, without them, you are potentially breaking the law.

How to Start a Business

 

A lot of people have a good idea or design for something they could turn into a functioning business. But most people either don’t execute their ideas or, worse yet, don’t know how to. But knowing how to start a business can turn your vision into gold! That’s why we think it’s important to understand the basics of making a company.

The first step is to make a business plan. This plan should be a description of what you want and think will work for your business once you have a loose idea to conduct market research. Market research will inform you about the crucial factors that will make or break your company. Once armed with knowledge, an entrepreneur must begin to decide what the business will be and where it will operate. Following all of these, business owners will need to secure funding and proper permits. And after all of these steps, you’ll officially have a legal business!

Once you’ve followed these steps, your journey isn’t over. After planning, operating your businesses will take you places you’ve never imagined. If you have questions about how to start a business or have more questions about running a business, Kallen media is here to help. Head to our website to chat with us about your companies’ rise to the top!

Top Three Challenges of SEO Link Building for Small Business

Backlinks are a crucial factor for organic ranking. Yet, building backlinks is a tedious and challenging task for many young marketers. Nowadays, Google still relies heavily on backlinks to calculate authorities and display websites with the most high-quality links on its first page of search results. Many marketers and webmasters fail in building links due to the wrong mindsets. As an SEO practitioner, it is vital to consider the challenges of SEO link building and reliable strategies to earn valuable backlinks.

Below are the top three challenges of outsourcing SEO backlinks for small business in 2020.

Building Visual Content

Earning valuable links means to create useful content so that people are interested in sharing it. And, of course, for marketers to get backlinks. Content must be outstanding and original for it to get noticed.

As more people are participating online, the internet becomes overwhelming with repeated ideas and niches. According to the 15 Seconds Rule, you only have less than 15 seconds to grab people’s attention. So, the challenge here is to create informative and visual content that can instantly catch visitors’ eyes when they browse your website. It requires marketers to invest a significant amount of time and effort to build content that convinces people to stay.

Most of us are visual learners. We learn faster through graphic presentation than reading some boring texts. While well-written content is essential, images are becoming increasingly high demand. A useful infographic that resonates with the audience is a pivotal component to build brand awareness. However, not all data or information is visual. You need the right kind of information and an understanding of graphic design to put together the infographic without information overload.

Complying with Google Guidelines

Google SEO has become far more complicated these days. The theory was that when someone links to your page, it signals Google’s algorithm that the page is trustworthy and has good content. The old measures are no longer applicable to Google SEO. In reality, many websites with thousand of inbound root domain links are chasing for more links with no particular reason. Pursuing links like these can potentially fall into part of link schemes and is considered a violation of Google Webmaster Guidelines. Google discovers websites that are manipulating the search result and rolls out the updates to filter pages that didn’t deserve the rank.

Google Magnifying Glass

So, Google is smart and rugged at understanding the webpages and keeping people within its framework. When one tactic becomes a trend, and people overuse it, Google will penalize the rankings without notifying the site owner. Regarding SEO link building, you must know the impacts of what you build and stay within Google’s guidelines to avoid such penalization.

Finding the Right Prospects

People drown with the number of emails requests to collaborate. As automation is getting more prominent in the online space, many people are abusing automated services to spam their ways through other’s inboxes. As a result, it is a lot harder these days to get people to respond.

In case you find someone interested in working with you, the site you choose must have a considerable authority of its own to benefit you.

A lot of big site finds no reason to link to small businesses that don’t have the kind of informational resources that are worth linking. No matter how great the posts are, these bloggers fail to get responses back. So, we make sure to do our research and pinpoint the right prospects who are interested in our offers.

Wrap up

The challenges of SEO link building is simply the commitment. If marketers understand what real links are and commit to the tactics that help other people, they will succeed.

A person with a small business often wears multiple hats, and it can be overwhelming to balance the tasks. Hiring an in-house marketer is quite expensive. In that case, getting a marketing expert for one fee is a better alternative to have the website optimized. At Kallen Media, you can get access to SEO link building and many other marketing services to help you generate leads for your business.

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