How much money does it take to start a business? Are specific business cheaper than others? Will you need investors? Starting a business is a complicated endeavor. But asking the right questions can simplify the process. Financial planning for your business will make this process easier.

In this blog, we talk about five essential questions that show how much you need to start a business. Financial planning is the key to business success. However, not all companies are the same. As such, the business plan should be unique too. Firstly what does your business do?

What Do You Sell? Products or Services

 

Does your business offer a service or produce a product? This distinction makes a big difference in startup prices. The short answer here is that services tend to be cheaper. Services operate with fewer employees, less manufacturing, and sometimes no rent! Often services are offered by qualified professionals, which means you have to do less networking! There are some cons when providing a service. Services are hard to scale. This hurdle can mean higher costs in the long run. However, products are more simple to scale.

Products have high manufacturing costs. To start your business, you need things made and packaging and other underlying costs. Planning for all of this in budgeting is essential. Unlike services, selling a product is easier to scale. Accelerated manufacturing often makes the unit prices of goods cheaper. One of the hardest parts about starting a product based company is the initial investment.

Staff: how many employees do you need

 

You are deciding how many and which kind of employees you need is vital to operations. Too many employees might make the system inefficient. While on the other hand, too few employees make work impossible to get done. Having the right number of employees is the key to efficient work. But what kind of employees do you need? Between contractors, part-time, and full-time employees, there are lots of choices. E-commerce can also change the number of employees you need. If you require full-time employees, one key consideration is extra costs like insurance and other benefits.

Location: where is your startup

 

Some places are cheaper than others. This difference can be affordable rent for you to live while you build your business. Or sometimes, a state has low operating costs due to tax laws or other factors. Deciding where your business is based is a crucial decision when financial planning. The critical distinction here is rural versus urban environments.

Densely packed cities will always mean higher rents and more competition. And these factors can often kill a new business. Often companies who can’t afford to initially staff where they live will outsource to remote offices. Therefore they are saving money. But they do lose some direct access to work. A less populated environment means cheaper land and often lower startup costs in general. This is doubly true for the internet. Sometimes setting up a website is a better move. Fees also apply to housing. Living in a less costly area means all of your money can be focused on growing a brand new company!

Time to market: out finance the competition

 

This may seem obvious, but it is still vital. If your competition can replicate your product or are already designing a similar service, time to market is very important. If you need to be the first to market, get ready to spend. Accelerating a launch is possible; it just requires more money, time, and effort. The money should be spent if a company could fail based on this time factor. But what if you’re not in a rush?

If you don’t need to speed to market you’re in luck! Because there is no time pressure, saving money is easier. You can wait for better prices and even take time to scale at a healthy pace meaning fewer startup investments.

Salary: plan to keep your day job

 

CEO salaries are vastly different from company to company. Do you need to be paid a salary right away? Sorry, but you’ll probably need your day job. Most companies can’t afford to pay a CEO salary right away. This means you’ll need other income to support yourself. But what if you can survive for a year? Well, if you can make it that long you will probably be ok. By a year, most companies can afford to pay a CEO. So if you can make it that long you get to focus on your business even more!

Financial planning for businesses

 

It’s pretty important to plan out the money you need to start your business. Knowing what kind of business you want to start is essential. If you know that, answering questions like location and staff is more comfortable to answer. Then all that’s left is personal finance questions and long term scaling projects.

Do you still have questions about financial planning? Kallen media is an expert at helping startups maximize their budgets. If you need help with planning out your business, feel free to contact Kallen media via our website.

The march of tech is always a changing business, and the technology trends to watch in 2020 are just one indicator of that. It wasn’t that long ago that we did most of our shopping in person. Now, smartphones have made it possible for a retail app developer to create shopping experiences that allow us to find everything we want without having to leave the home. Even Adobe held Summit 2020 online.

Shopping apps will continue to have a growing impact on retail businesses for many years. However, there are new technologies that are going to change the way business is done. To keep your business ahead of the competition, you will need to know what these technology trends in 2020 are and how to take advantage of them.

AI Products and Services are Emerging Among Major Technology Trends in 2020

An increasing number of products are offering some form of Artificial Intelligence. With advances to machine learning and processing power being more available and affordable than ever before, we can expect this 2020 technology trend to pick up steam in the coming decade. We are already seeing smart home products that use AI to make your life more convenient, but there are even more advanced applications like delivery services using AI-powered drones to deliver packages.

Distributed Cloud

Businesses across the world rely on cloud computing. As a result, we are seeing a technology trend in 2020 that is signified by a shift away from the centralized model. Under the distributed model, cloud services are facilitated by servers that are in different locations around the world. This allows the cloud service to provide resources reliably no matter where the user is.

Technology Trends in 2020 Include a Move Towards Automation

Automation can make our lives easier and it can make businesses more efficient. We are already starting to see more automation with developments to things like driverless cars and cashier-less stores. Automation technologies are only getting more advanced, and we can expect to see more autonomous things in our everyday lives.  Automation is even affecting digital marketing through automated sales processes and interactions.

Human Augmentation 

The idea behind human augmentation is to use technology to enhance the abilities of humans. Night vision goggles are one example of human augmentation. The night vision technology makes it so a human can see well at night. However, with technology trends in 2020 like AI and Augmented Reality, human augmentation is going to become a more common part of life. 

Momentary Markets

Using Big Data and advanced analytics, businesses are getting to a point that they can advertise and sell to individuals based on the moment. Complex systems will respond to needs in real-time or anticipate future needs to deliver products, services or offerings right at the time when they are most likely to sell.

Technology Enables Digital Healthcare as a Trend in 2020

Healthcare technology is one area that is going to see a lot of change. We are already seeing telemedicine services that help to diagnose and treat illness no matter where the patient is, but that is just the beginning. Researchers are developing bionic body parts to replace those that have been injured and we are starting to see doctors using robots to assist with surgery.

Data Privacy

Most of us are aware that companies collect at least some of our data when we go online. With that said, most of us would be surprised by how much. It goes beyond the search engines and social media sites. In fact, the devices we use every day collect our data. That not only includes our smartphones, but many of the smart home devices that you may own.

This data is valuable because companies can use it for customer analytics. This can help businesses to advertise more effectively or to develop products that we didn’t even know we wanted. On the other hand, you also have privacy concerns. In the coming years, we should expect some changes to the laws concerning the collection, storage, and use of consumer data in response to this 2020 technology trend.

If you are looking at understanding the future of technology trends in 2020 then please reach out to us at Kallen Media.  We offer free SEO audits, and advice tailored specifically towards small businesses.  Get in touch to learn more about which technology trend in 2020 we think will have the greatest impact.

How can a business benefit from psychology? Neuromarketing strategies require substantial data sets and multiple costly tools. Companies interested in utilizing neuromarketing almost always outsource. So, a company should understand which strategies it wants to use. Studies are never free. Businesses should be careful because this process is costly. Common knowledge of neuromarketing practices helps you know what data is essential.

Neuromarketing is the use of psychology research for a marketing plan. Advertisers must plan for these methods. Often these practices require long studies. This study includes monitoring physical and subconscious responses.  So utilizing these practices helps make your content more noticeable. But what are some specific tools for neuromarketing?

Neuromarketing Tools: FMRI and EEG

 

FMRI and EEG machines are medical equipment that measures brain activity. An FMRI measures specific blood flows while EEG machines detect electrical signals. FMRI the best way to measure emotional responses. However, EEG is still useful and less invasive. Recently, companies have created tools that can run FMRI and EEG tests.

The best uses for these tools are branding decisions or improvements and measuring emotions. These tools show responses to your marketing campaigns via brain activity. Brain activity provides more useful data than verbal information. The big problem of using neuromarketing tools is invasiveness. Both practices require consumers and complicated machines. FMRI is almost impossible to do outside of a lab setting. But what if people can’t come to a lab?

Eye-tracking Strategies: Gaze and Pupilometry

 

Gaze eye-tracking focuses on analyzing the subject’s line of sight. This process tracks where a person’s eyes rest. Similarly, gaze tracking shows how long the eyes stay focused. Tracking allows firms to measure several things. What grabs people’s attention? Is the content confusing? How fast is your recognition speed? Tracking eye movement enables a company to see how consumers digest its content.

Pupilometry measures dilation in a subject’s pupils. Measuring pupil dilation tests focus. Eyes adjust to see important information. Measuring points shows spots that grab attention. Pupils also show how engaged someone is. And higher levels of engagement make more memorable experiences!

Tracking testing methods study attention and focus. A tracking test will provide a company with information on how a user reacts. Results can make marketing communications have more lasting impacts. Eye-tracking improves the entire user experience. Including web design, packaging, and all advertising. Eye-tracking data is another way to get a company noticed—response tracking is used in tandem with other forms of analysis.

Biometrics

 

Biometrics are measurements like sweat, heart rate, and respiration. These are a person’s external physical response systems. Biometrics is often used in connection with other neuromarketing strategies. So the second avenue of data is beneficial to measure secondary factors. But what exactly does biometrics provide?

Measuring physical responses through biometrics informs on engagement and positive and negative reactions. Our bodies have physical reactions to emotions. The biometrics data provide these insights. Measurement of responses allows marketers to improve the content of their advertisements. Content is developed by eliminating sources of negative emotions. This process is similar to facial expression analysis.

Facial Coding

When a company pattern tracking of emotions its referred to as facial coding. Facial coding uses cameras and other tracking equipment. Data about emotional responses come from collecting expressions. But People often emote without realizing it. So activity monitoring is vital to marketing. The data here is easy to manage. The process is cheaper than other methods. Facial coding is highly effective despite its lower costs.

Advertisers reach marketing goals by understanding how to elicit emotions. And it is easier to make people happy if you know what they like. Advertisers cant rely on guesswork. Facial coding is very effective at improving the content of advertisements. Although these processes seem complicated, they are useful. Facial coding makes more meaningful content. So you should start right away!

Neuromarketing Strategies and You

So neuromarketing is excellent at improving the design. Because of this, neuromarketing is excellent at improving web design. Kallen media studies current neuromarketing trends to improve our clients’ web design. And Kallen media specializes in blog writing. Therefore emotional response is a big focus of our business. Neuromarketing studies make sensitive blog posts more natural to write. Kallen media is focused on tracking of current industry trends to ensure peak performance! Because of this, neuromarketing is a big focus of our company.

It’s clear neuromarketing studies can help a marketing campaign succeed. But the methods can seem scary. Psychology makes marketing more complicated. But don’t be afraid to get started! Neuromarketing strategies are hugely valuable to a company. You have to know what you want to accomplish. If you decide to utilize neuromarketing tactics in your business plan, Kallen media is here to help.

Do you still have questions? Are you interested in learning more about neuromarketing strategies? Kallen media would be happy to explain any neuromarketing techniques. Visit our website To contact Kallen media for any marketing services or questions.

Everyone knows social media is one of the best ways to communicate in the modern world. Social media engagement allows businesses to reach a previously unrealistic number of consumers. But in a situation rife with opportunity, it can be hard to know how to engage the people on the internet. Social media can be confusing, but today its more important than ever to understand.

So how exactly does someone communicate effectively and receive engagement? The rules for this process are relatively simple. By following a few easy guidelines, companies can start to see massive improvements on their social media pages. So, where does someone start when trying to create social media engagement?

 

Step 1: Know Your Audience

 

The first step to building a social media presence people want to interact with is planning. Before you even create accounts, it is helpful to know who you want to reach. Social media can put you in contact with anyone in the world! But it works best for businesses when communication is more targeted than random. Targeting your market segment helps, and knowing your target market makes this process achievable. But how do you talk to your customers?

 

Step 2: Have a Voice

 

Knowing what kind of content you want to post is important. A companies page on social media needs to be a clear representation. Developing this voice can be hard but it helps to have a plan before posting. A company should create a style of posting and regular content which they chose to post. This consistent conversation will help followers of the brand know what to expect from it. Similar to having a coherent voice, your brand should engage regularly.

 

Step 3: Consistent Social Media Engagement

After developing a voice that fits the companies brand, engagement should be done regularly. Regular engagement helps generate new followers and keep old followers loyal. Engagement includes posting, replying, and even viewing other profiles. Consistent engagement will make people rely on your media for content. If you post regularly, people will come to expect it from you, which keeps followers coming back.

 

Step 4: Engage on Multiple Platforms

 

While utilizing all available social media platforms might seem obvious, it is a valuable practice. For example, lots of businesses view Instagram as a less beneficial platform to maintain. But Instagram users average above 20 minutes on the site every day. And there are even platforms that help manage multiple social media pages. Ignoring any platform might cause you to lose out on valuable business. Utilizing all available platforms helps spread out your message, ensuring you can easily target your desired market segments.

 

Step 5: Build a Social Media Community

 

Once you have a following, they have to feel involved in your content. If people feel like they are a part of your brand or the people who support it. Support will form bonds that keep people invested in your community. This support can range from promotion of user-generated content to contests and more. Having a way for people to become a part of the narrative makes it fun to follow company’s social media. However, this content has to be in line with your goals and voice to seem fluid. It’s essential to analyze the impact your posts are making. Mainlining your voice is extremely important when developing your online community.

Step 6: Don’t Flood People with Ads

 

Let’s be honest; if the only thing you post is advertisements, you’re not running an exciting feed. People don’t want to be swamped with promotional information. One way to get around this is to post content you think your target niche is interested in. If your customers happen to be people who like picnics and puppies, sprinkle some in. Having other content helps keep followers from feeling like they are being taken advantage of. Similarly, you can post content that is in line with your companies brand. These posts can help strengthen brand perception as well as promote intended goods or services.

 

Step 7:  Stick with the Engagement

 

Social media can be time-consuming ad stressful at first. The process of gaining initial followers can be hard-fought. Reaching high levels of followers with tons of active engagement takes a long time. Paying for advertising, collaborating with established influencers, and networking can all help build a company. If you don’t see rapid returns from social media stick to the plan. In the long run, utilizing social media to advertise and reach consumers is a valuable practice.

 

Social media engagement

 

The first step to starting an excellent social media presence is having a plan. This plan must include your target markets, your brand goals, a voice for your brand to communicate with. After you have an idea, its important to post regularly and overall platforms of social media. Once all of this is done, make sure you’re not flooding people with advertisements to find a balanced amount to post. The last thing to remember is social media takes time to develop. Don’t be discouraged by the time and stick with the process. If you have any questions about social media engagement, contact Kallen media on our website.

E-commerce is rapidly becoming the new normal in consumer markets. E-commerce stores are essentially any website that you go to buy goods entirely online. Amazon, for example, is the largest e-commerce store in the world. This business model is quickly becoming the “norm” when it comes to modern business. but how does a companies even make those websites? If you’re ready to make the jump to e-commerce or need some guidance, keep reading!

 

Making your online store stand out can be hard when competing against corporate giants. Companies that are inexperienced in the online space can benefit greatly from having a web hosting partner. Full-service partners, like Kallen Media, can help your website flourish with individually tailored packages to suit your needs as a business owner. before a store can be tailored to fit a businesses needs some simple groundwork must be laid.

 

Building Your E-Commerce Store

 

As stated above, any website that allows you to buy products online is an E-commerce store. There are many different types, and an even more significant number of platforms to choose from. Before setting one up, you’ll need a website. WordPress is an inclusive, comprehensive website builder. Many companies offer extensive guidance when it comes to setting up your WordPress website. A lot of times, you can find an affordable price to have your website built for you! Once your WordPress site is up and running, it’s time to get an e-commerce plugin that will accommodate your business needs.

 

 

When building your store, it’s crucial to pick expandable options. As your business grows, your needs will scale. A website can sometimes be very challenging to scale if the proper precautions aren’t taken. You want to make sure the platform you choose can scale with your ever-increasing requirements. failing to account for scale may result in poor customer experiences or even store closure. It makes the process a lot more simple to select the right e-commerce plugin at the beginning, instead of having to switch to keep up with increased demands. while there are plenty of options for these plugins, most businesses utilize the same ones.

 

WordPress E-commerce plugins

 

Once a company decides to start selling, it’s time to build the shop interface. The two of the biggest WordPress platforms for an online store are Shopify, and WooCommerce. Many web hosting partners prefer one of these two, although these are not the only options, they are the most trusted. Around 39% of all online WordPress stores use WooCommerce, so it’s clear they know what they’re doing. Once a company has chosen it plugin it’s time to start building. Setting up an online store can seem like a daunting task, but it’s a lot more simple than you would think. so what exactly do these plugins do and how does it affect a website?

 

WooCommerce and WordPress

 

running an E-commerce store no longer takes a tech genius. The great thing about WooCommerce is that you don’t need to be a coder or spend much time. It will do much of the work for you. It’s as simple as adding the plugin and following the directions. the user-friendly interface means changes can easily be made allowing for a more customizable webpage. Once you’ve added the plugin, WooCommerce will begin to help create an e-store.

 

the first thing the WooCommerce plugin does is load an installation wizard. The installation wizard will then walk you through the process step by step. It will first take you through the pages you’ll need, which is as easy as hitting continue. Then you’ll be taken through and asked about what currency you use for the website. Afterward, the wizard will help you set up shipping and tax rates. Luckily, you don’t need to know any of that, WooCommerce will help decide for you. The final step to getting up and running is choosing your methods of payment, and that’s it! (technically) building your online store is only the first step. Then the website is customized to fit individual needs and brand requirements.

 

Make Your Online Store Unique

So now you have an e-commerce store that is up and running, but there are many more things to consider. You want it to flow well, what’s the point in selling your products online if your customers can’t figure out how to pay for them? Additionally, you want it to look appealing. There is a multitude of plugins that can help your site pop but some of that can start to get confusing, plugins can seem endless and some are less intuitive than others. That’s where employing the right help comes in handy! A company that excels in building memorable WordPress websites can help bring your ideas to life! if you need help making or managing your store, contact Kallen media on our website here.

Kallen Media has always had aspirations to give back to the community we do business within. Early on, Kallen Media focused on finding nonprofit organizations with roots in the Tempe community. Nonprofit marketing is one of Kallen Media’s specialties. In 2020 we’ve grown and help nonprofits all over Arizona. I visited two such businesses for a company spotlight.

On a business trip to Tucson, I was able to visit some nonprofits based in the area. Two that stood out were the Tucson Girls Chorus and TRAK. Both companies focus on providing educational services to the Tucson community. I was excited to finally meet with two organizations that we have done pro bono work for several months.

The companies faculties were terrific, offering multiple activities, and bustling with people excited to learn and help. TRAK is a large facility with an actual ranch on site where kids can interact with all kinds of animals, including cows, sheep, and pigs. Similarly, the choir has a faculty equipped with spaces for groups to gather. The choir is also adjacent to a park with walking paths and ample parking. With expansive facilities, these are the perfect community gathering places. So let’s talk more about what these organizations provide to Tucson.

Today lets showcase two of Tucson’s nonprofits that Kallen Media is proud to support: the Tucson Girls Chorus and TRAK, a ranch that provides therapeutic animal interaction. These spotlights will tell you a little bit about these fantastic nonprofits and what we do to assists them.

 

Nonprofit Marketing

 

A widely known challenge facing nonprofit marketing is budgeting. But every dollar saved goes to a good cause in the nonprofit industry, so every penny matters. That’s why Kallen Media connects these nonprofits to Google Ad Grants. Google can provide nonprofits thousands of dollars in grants. Grant money can free them to pursue other projects because of maximized capital.

 

 

Beyond this, these companies also need standard content production and online marketing services that everyone needs. Kallen Media can provide all of these services if required. To learn more about how we can help your nonprofit, feel free to contact Kallen Media! Now learn some more about the nonprofits Kallen Media works with.

 

Tucson Spotlight: Tucson Ranch for Animals and Kids (TRAK)

 

TRAK stands for the Therapeutic Ranch for Animals and Kids. This ranch is a nonprofit program centered in Tucson with a focus on providing valuable life skills through animal interaction. At the ranch, programs offer a wealth of activities for community involvement. Including college internships, field trips, a summer camp, and even furry tales, an event where children read to animals! TRAK prides its self on having activities for all people!

One of the main focuses of TRAK is its animal-assisted life skills and therapeutics program or AALST. AALST helps teach life skills and mental health practices to all individuals. The AALST program is tailored to fit goals laid out with the TRAK team beforehand to provide the best results. These goals can include coping skills, active listening, social skills, and much more. If you want to learn more, check out the AALST page on the TRAK website.

 

Tucson spotlight: the Tucson Girls Chorus

 

The Tucson Girls Chorus is committed to helping young women become the confident leaders of tomorrow through their educational programs. TGC offers a range of applications from casual group singing sessions to live performances at chorus festivals! The chorus is also heavily focused on community outreach, so TGC goes where needed.

The Tucson Girls Chorus has programs to build choral singing groups by helping both teachers and students. The choruses engagement program focuses on working with schools to provide choral singing where otherwise it might not exist. By working with schools and teachers, TGC provides a fun service in a safe environment. But how does TGC make this happen?

TGC supports children by also supporting teachers of the arts. TGC delivers a chance for art education to continue to thrive in the Tucson community By offering free resources to teachers. The TGC also offers internships to local college students ensuring valuable educators from the community get a chance to give back while learning. For more information on the TGC, check out their website to get involved with Tucson Girls Chorus. So how does Kallen Media help?

 

Kallen Media and Tucson nonprofit marketing

 

Kallen media is proud to do company spotlights on TRAK and the Tucson Girls Chorus because they provide helpful and educational services to Tucson. Because we support their mission, Kallen media was happy to help both these nonprofits get access to google ad grants. Beyond this, we have been pleased to continue our work with both TRAK and the Tucson Girls Chorus by managing their google ad presence and continual support with campaign creation.

 

 

Kallen media loves Arizona and want to support the community. So Kallen Media helps the people who are trying to do good things! If you need help with nonprofit business marketing, Kallen Media would be happy to assist! Contact information can be found on our website for nonprofit digital marketing.

No-one wants to be humorless, and neither should a business! In the ever-growing landscape of the industry, can build a comedic brand, can help a company stand out? From brand outreach to internal communication, engaging content can improve every facet of a business’s identity. But is it right for you?

 

Too Soon: Is Comedic Branding Right For You?

 

While it may seem risky comedic dialogue can be a highly useful tool for communication. There was a time companies viewed comedic marketing as dangerous. They didn’t want to be unprofessional. In 2019 however, we had seen an eruption of huge brands using a humorous presence online to generate massively successful marketing campaigns.

This explosion of success for comedic brands in recent years has proven the value of comedy in marketing. Is your content feeling a little dry or informative? Humor can help dissolve the tension so information can get through to consumers. Humor can improve branded content, but it should be used selectively.

 

 

While humor is now widely recognized as a useful marketing tool, it should be used with discretion. While a doctor probably shouldn’t joke about your surgery, a joke about hospital food might help calm a patient down. Comedy is a useful marketing tool, but where and why is comedy effective?

 

A Time and a Place: Where Humor Works

 

The best place to inject humor into brands is crucial touchpoints. Just a few laughs can make your content unforgettable. Comedy is a valuable tool for gathering attention and creating lasting impacts on customers. Today companies have mere seconds to gain consumer’s attention, and a competitive edge makes the difference. Building a comedic brand can help bring a grounded presence to a company’s public image.

Because of humor’s ability to create a memorable experience, comedy is also a valuable tool for social media outreach. Relatable jokes can help a social media marketing campaign break the ice with consumers. Beyond awareness, having a reputation as a humorous brand can forge a lasting bond between a brand and its targeted niche. But humor isn’t only useful to companies externally.

A time-honored tradition for a company-wide event is the stand-up comedian host. And some traditions exist because they work. Humor can help dismantle borders between a company and its employees. These kinds of events help create a fun work environment that aides in a culturally impactful workspace. So you know where humor is effective, but how do companies capitalize on it?

 

How to Use Humor Effectively

 

Using comedy to send a message can be a tricky situation, but getting your message noticed is a topic we have covered before. Knowing your audience and what they like is essential. Does the target market respond to sarcasm? Maybe be edgier with your jokes. Are your competitors all making the same topical joke? You might want to change things up! Understanding the dialogue around you is essential to comedy. Once you know your message, it’s important to represent your audience.

In addition to understanding the brand’s message, jokes are more comfortable when made with multiple perspectives. Sometimes a company can be too close to the trees to see the forest and can miss the mark when making humorous content. By acquiring professional social media management or professional web designers with backgrounds in comedy, a brand can learn a robust comedic presence after establishing your identity as a comedic brand its essential to maintain and grow your niche.

 

 

Once you have built a comedic identity, consistency is vital. Maintaining your flow of humorous content is essential. Consistency allows you to build a reputation for humor, which can help attract and grow your target segments. This also provides more feedback, which in turn improves your strategies. Comedy’s reliance on an audience makes it the perfect branding tool. So how do you get started creating your brand a little bit more jovial?

 

Building Your Comedic Brand

 

Building your comedic brand can seem like a daunting task. Where do you start? Well, it’s important to follow your content marketing strategy. No matter what having a clear, consistent, and targeted message is essential. Without clear objectives, it will be impossible to make entertaining content that reflects your message well.

Essentially comedy is a proven tool to gain attention and improve information retention. In a world of high-speed internet, our businesses need to be using every competitive strategy they can find. By utilizing humor strategically throughout their communication, a brand can both expand and strengthen its market segment. But how do you know your jokes are landing?

Luckily for us, telling if your humorous communications are effective is easy! Are your posts being shared and liked? Good! You’re doing great. Measuring the effectiveness of these campaigns is as easy as following the data. For more information on how humor can fit into your online presence, contact Kallen Media LLC.

Sundar Pichai, CEO of Google, released information on their plans to respond to the ever-growing COVID crisis. This $800+ million plan targets health and government organizations, frontline pandemic workers, and SMBs (small businesses). Most valued for entrepreneurs and small business owners is the opportunity to receive free Google Ads credits.

Where is the Money Going?

 

Google plans to commit a total of $540 million to small businesses in the form of investment funds for financial institutions and Google Ads credits for SMBs.The rest, Google plans to give $250 million in ad grants to the World Health Organization and other government agencies to run public service announcements on protocol and relief funds, as well as other resources. 

In ad credits alone the $540 million to small businesses divides into $340M. with the rest to be distributed to financial institutions around the world to help provide small businesses with access to capital. 

Google Ads Credits are mostly a form of online currency used to run advertising campaigns through Google’s multitude of outlets. Credits are purchased and spent on advertising slots in places like YouTube and Google searches, etc. If you’d like to delve deeper into that subject, here’s a good start. Google’s plan to support SMBs with free credits will allow some smaller companies to be able to market themselves in a competitive advertising space that they may not otherwise have been able to afford. 

 

Why Are Ads Credits More Important Now?

 

These are challenging times for all of us. Currently, many people are unable to work or visit anyone in their lives. And while some of us can work from home, some can’t. For small businesses, it can be especially severe in the current climate to stay afloat. With everyone locked inside, it’s challenging to reach potential customers and drive them toward your products or services. Without the normal flow of business, it becomes more challenging to afford to run advertisements to enter your target market. What you need is an online marketing presence that stands out and gets your website traffic. That may seem like a daunting task to accomplish, but with help from a team that’s won thousands of business driving clicks for their clients, you can still see your business flourish regardless of the challenges we all face currently as business owners.

 

Google’s commitment to small businesses is especially important now because it can help SMBs thrive despite the current situation. Running advertisements for your company is crucial! Google’s opportunity for free advertising may be vital for the survival of your livelihood. 

 

Google Ads are one of the most effective ways to reach potential consumers in the digital age. Being a company with experience in running Google Ads accounts for our clients, the results tend to speak for themselves. Google runs advertisements on nearly every website. No doubt, you run into ads every single day when browsing the web. Now that everyone is home, online traffic is at an all-time high. Many of us are working from home, and our best form of regular communication is digital. Now more than ever is the right time to consider running an advertising campaign with Google Ads.

 

Getting Access to Ads Credits

Small and medium-sized businesses that have been active users of Google Ads since at least Jan 1, 2019, can get these credits. Google will credit eligible companies will be through their Ads account within the coming months that their credits have arrived. After that, these credits apply to any of Google’s advertising channels: (Search, Display, YouTube) in all campaign types. Additionally, businesses may utilize the loans at any time until the end of 2020.

 

It helps to have an experienced team on your side when planning an online advertising campaign, don’t go at it alone! Many companies have the knowledge and tools to manage your Google Ads account for you, allowing you to focus on the core of your business while knowing you’re taking advantage of the opportunities Google’s COVID relief fund is providing.

 

A Good Place To Start!

 

Online advertising, in the right way, takes experience and can be especially complicated. However, with assistance from Google, there’s no reason not to take advantage of free advertising space. If you haven’t run an online ad campaign recently or aren’t sure of the plan you’d like to make, now is the right time to get in contact with a team that can help design something that will work for you. At Kallen Media, our primary objective is to help your small business thrive in the online world, even within the touchy consumer market we’re in today. Together, we can create an online ad campaign that’s truly special. Free google ad credits can help your next campaign. Contact Us and let us help your business thrive!

Adobe held its annual Summit online this year for free. The Summit is composed of experts in various Adobe integrations products and services. Welcome to Adobe’s digital world! One of the most exciting parts of these summits is the new project unveilings. This year Adobe announced seven new projects to the public. We’re going to breakdown these seven releases and their possible uses for our clients to integrate Adobe products.  Get in touch with our team for information on how to utilize Adobe products in your business.

 

Project Dually Noted

 

Project Dually Noted is an application that connects to the Adobe Reader.  The app enables planing within the Adobe studio And then plans can be visualized.  Visualized means while scanning a book, you can go through the book with your phone to see comments and edits.  

 

They are combining elements of digital and physical for a new project experience.  So now users do not have to tie themselves to transferring notes from physical to digital. The application picks apart specific sections of text that it recognizes from the Adobe project file. So users have complete project management through the Adobe Experience Cloud.

 

Project Snippets

 

Promoting dynamic content to your clients is the key to increasing conversion rates.  Creating groups or audiences can be both time consuming and tedious. When you want to promote content through Project Snippets, Adobe recommends both titles and content.  This feature is excellent when developing a specific deal or a fresh piece of content on your website.

 

Segmentation allows Adobe to automatically create audiences.  This combination, done through the Adobe Experience Manager with Sensei. Adobe makes sure that the content is relevant to both your target audience and related to your content.  If you do not like Adobe’s recommendations, there are several alternatives for both the image and headlines.

 

Project Segment Scout

 

Project Segment Scout is also going to focus on dynamic content.  Adobe gave the example of a 3D design studio for an automaker. Within the design studio, there were 3D renderings of the cars with a 360 degree with and customizable colors.  The application lived in the user’s web browser and can target specific segments.  

 

While the studio is excellent, Project Segment Scout also allows users to segment their client bases more easily.  The application focuses on finding data quickly without knowing its precise location within Adobe Experience Manager.  Now users will be able to work with data without being a data expert. The new search term locater is a bleeding-edge with a highly advanced search engine to find exact results for unique queries.

 

Project Clothes Swap

 

Project Clothes Swap is a digital application aimed explicitly at eCommerce clothing stores.  Frequently stores have difficulty properly displaying their products with different sized models.  Thus, this trend has lead to a significant amount of returns for online merchandise. This problem is what Project Clothes Swap aims to fix.

 

 

The digital application product clothes swap is composed of both a product and a model simulator.  This application links clothes with different models so consumers can see how different clothing will fit different body sizes.  The goal is to reduce the amount of poorly providing garments ordered online. All of the visualizations happen in real-time. Additional features are present like “complete the look.”.  This feature displays cross-selling options with other products instantly through Adobe integrations.

 

Project Ace Access

 

People with visual impairments comprise a significant part of the population.  Project Ace Access has a goal of making content more accessible for all subscribers.  This application ranks emails and gives them scores. The app flags potential issues like missing alternative text or poor color combinations.

Project Ace Access to give recommendations for content based on that data.  These recommendations include alternative text, color schemes, and images. To ensure your content is pristine for launch, Adobe has integrated a screen reader tester.

 

Project Bon Voyage

 

Customer journies are unique to companies. So segmenting customer journies and tracking successes is key to a campaign.  Project Bon Voyage creates a flow map breakdown of the customer journey linking with Adobe Sensei for data insights.  

 

Journies start through creating a goal for your campaign.  Once your campaign is running, you can change midway through the campaign.  This feature is critical to identifying key data points to engage in with your audience. An example of this would be finding a segment’s best time to read or send emails.  Changing paths through the campaign will allow you to use insights in real-time to create successful campaigns.

 

Project Gluestick

 

The final teaser of Adobe integrations released during its 2020 Summit was Project Gluestick.  Integrating systems across platforms is essential for companies to keep synced data.  And project Gluestick binds together Adobe project capabilities without writing any code. This platform allows you to create workflows over multiple Adobe products and services.

 

Adobe Integrations

 

Adobe gave the example of uploading a picture to the Creative Cloud and creating a workflow to move it into Adobe Experience Manager.  As many know, this process can be extremely tedious with many steps involved. Gluestick has the goal of creating workflows that bind everything together.  This project means that you could go from uploading an image to having it ready on your website in a matter of minutes.

The preset setting is available for both tags and images.  But this feature uses dynamic content that helps create content for descriptions, images, and tags.  

I hope that you have enjoyed reading about the new Adobe products to come this year.  If you are interested in learning more, be sure to check out the Adobe Summit 2020 page.  Similarly, if you are interested in integrating these products please reach out to Kallen Media.  We are happy to help get Adobe integrations set up, so you can maximize your audience and marketing efforts.

Easy and affordable website service for your digital business

 

Coding your website can cost thousands of dollars to be done correctly.  This means to have everything visibly appealing while working solidly on the backend. Kallen Media wants to help you avoid those unnecessary costs and give your company the website it deserves. Kallen Media utilizes WordPress to create visually appealing websites.

WordPress helps to avoid over-complicated sites and employs Divi building and various plugins to prevent the time-consuming coding that goes into website building. Divi Building allows the site owners to make their website their own with little to no knowledge of website building. Kallen Media takes advantage of this new technology to make website creation fast and painless.  At Kallen Media, our goal is to optimize your company for the digital world.

 

WordPress can make your website visually appealing

 

Kallen Media uses WordPress specifically because of how trouble-free the structure of the content organization system is. WordPress websites enable designs with many plugins that can be easily applied to your site to mold the exact theme you desire. What WordPress does is take the complex coding that goes into website building and packages it into software ready for virtually instant results. Kallen media then takes that software to mold a website to your liking. Your digital business website becomes optimized in no time with help from Kallen Media.

 

Having your customers aware of what you are selling, advertising, and saying

 

With the hardships we have been facing these past few weeks regarding COVID-19, having a website up and running can increase your revenue without risking your health. Kallen Media can help with setting that website up and creating blog posts that you may not have time to worry about. 

Switching from having your team in an office to being entirely online can be time-consuming and stressful. Kallen Media can relieve some of that stress by updating your valued customers. These updates include the status of the company, what your next steps are, and your future as a company.  Not to mention all of the products you are marketing to ensure you are optimizing your company for the digital world.

 

 

Having blog posts is essential to any successful business. This reasoning is because they allow your customers as well as your business partners what is going on. Amongst all this craziness, many companies have gone dark, and their customers are unsure of what’s going on. That doesn’t have to be you, and should never be you. Kallen Media will create personal, informative posts that give information on what is going on with your small business. 

In three easy steps, you could have three blog posts going up in a week, keeping everyone up to date. The first is to brainstorm what exactly you want to say or not say. Second, is to start creating those posts and writing up what will be reported. Finally, Kallen Media can prepare blog posts up to a month in advance and schedule them according to your plans for the future. 

 

With this day and age, social media is a big step for your small business

 

Kallen media can advertise your small business on social media platforms to broaden your range of customers and catch more attention from potential clients. Having social media platforms can also allow for your digital marketing to be more accessible by linking your site to your various accounts and posts. 

 

 

Kallen Media works out a specific plan of how you want your company to appear on social media. You can decide how many posts a week there will be while managing to keep your message clear. Kallen media is not just a website design company. It is a company that wants to help your small business reach the success it deserves by offering individual services that are unique to your company. Many marketing and advertising companies do not provide the personalized service that Kallen media does. We create a customized plan for you based on your specific needs. 

Kallen Media can help your small business develop digitally through blogging, website design, and social media management. We personalize our customer services, so you are happy with how your new website displays your brand. Use the contact tab on our website to talk about your next steps.  We also offer free SEO audits and counseling sessions while optimizing your company for the digital world.