The tech rental industry is exploding. Companies need short-term tech rentals more than ever between returning events, restaffing, and a now booming telemedicine sector. If you’re running a tech rental company, 2021 and 2022 could be your best years yet. But how can you help your team stand out from the pack? The short answer is you need to be ready with some simple marketing knowledge! If you know where the industry is moving and what part you want your company to play, your marketing team can help you get there. So today, we’re going to talk about how to market for tech rental companies!

In this blog, we will cover how to market for current tech rental trends in 2021. We cover topics like seamless delivery and ordering systems and promoting quality. Our blog will also give you a short guide to boosting your rental companies digital footprint and why SEO is more important than ever. Finally, we will tell you how we produce content and ads for our tech rental clients. Let’s start by talking about some of the trends happening right now in tech rentals.

Tech Rental Companies in 2021

Earlier, we mentioned that the short-term tech rental industry is facing incredibly high demands. Additionally, tech rental companies used pandemics to streamline and dramatically increase their efficiency. Because formal meetings got limited, the industry created new contactless systems that produced seamless rentals. Essentially in 2021, the tech rental sector has become more efficient, and their demand is at an all-time high. Meanwhile, customers have become used to a massive jump in quality and now have very high standards. These internal and external factors have combined to create an environment where the way your rental company interacts with customers is more important than ever.

motherboard

So how are marketing companies reacting to these trends? The digital marketing sector is responding to the current state of tech rentals with fervor. A new industry-wide emphasis on contactless business means new systems have come into use. Informational campaigns are helping teach customers about how to engage with new ordering and delivery methods. Short-term rental marketing is going through a shift where expanding outreach and efficiency are essential. And marketing companies are responding by showing off the industries shiny new features. Additionally, marketing teams like Kallen Media are supplementing customer interactions by strengthening companies’ online presence.

Tech Rental Companies Web Presence

In our past blogs, we have mentioned how important having an online presence for your business can be—your web presence matters. No matter what you do online, it will be easier if you can build strong community support. Social media is the perfect venue for a company that wants to start engaging with its customers. Similarly, your website can be used to both interact with customers and help strengthen your brand. But how do these concepts meld with the current state of the tech rental market? A lot of agencies are turning to google ads to promote business with data-driven results. In the short-term rental industry, many companies love the flexibility and targeted nature of these ads.

fiber optic cables

If you want to make sure your website is perfect, a considerable component ensures your SEO. When significant changes occur in any sector, the amount of development done on webwork is incredible. And while doing this work, it can be easy to forget to make sure everything on the website has SEO features built-in. But if you neglect these simple steps, your new website won’t be seen by customers. By doing things like tagging images with meta info, setting up keywords for every landing page, and double-checking content, you can quickly improve SEO scores and get your website a higher ranking.

Kallen Media’s Tech Rental Strategy

At Kallen Media, we have been lucky to be involved with the short-term AV and IT rental industries since our beginnings. And As a result, we have developed tried and tested methods to promote their businesses. Our first step in making sure our tech rental clients see results Is ironing out any SEO troubles their websites have. Because of shifting inventories, changing prices, and new shipping centers, a tech rental website is constantly changing. Ensuring these websites are up to date on SEO protocols is vital to their long-term health. After their website is optimized, we produce branded content that focuses on a rental company’s desired audience. These strategies differ based on a companies needs, but by starting with SEO and transitioning into customer outreach, you ensure potential customers like what they see.

How to Market for Tech Rental Companies

Tech rental companies are exiting the pandemic in a premium state. Between skyrocketing demand, brand new efficient systems. And a unique wealth of quality, the industry is set to explode. That’s why today we talked about how to market for tech rental companies. We taught you about the current state of tech rentals and why it is looking positive. And we also gave you several different strategies you can use to react to these new circumstances. If you take the tips in this blog and apply them to your rental company, it will be thriving in no time. But if you need more help, the Kallen Media team is always here for you. Contact one of our representatives online to get started with your next digital marketing project.

Search algorithms like Google are constantly changing to make sure they provide users with the best results. So how can a company that wants to find customers online make sure it’s ranking well in people’s searches? The short answer is companies do search engine optimization or SEO to ensure they algorithms want to promote their website. SEO practices range from tactical keyword placement to back-end efficiency updates. Kallen Media has worked with hundreds of companies to improve their search engine rankings; And one of the most common questions we get is: what are the SEO tools we use to optimize websites?

Well, you don’t have to wonder anymore! Today, we will cover some of the SEO tools digital marketing firms use to ensure their clients’ have an active web presence. This blog will talk about front and back-end SEO tools to help your website look better and run faster. We will also talk about some tools we use every day to produce SEO-friendly content. Finally, we cover some ways you can measure your analytics to check your website’s health. But let’s start with some ways you can set yourself up for success while building your website.

SEO Tools for Web Design

Web design is a complicated field, and adding considerations like SERPs and keyword tracking can feel impossible. But if you know how to utilize some standard web designing tools, SEO best practices become reasonable! Large portions of the SEO algorithms monitor security and efficiency that early stages of web design can handle. A lot of plugins can negate harmful SEO pitfalls completely. Many web page designers or hobbyists will skip these steps, so by doing some basics from the beginning, you can get a leg up on the competition.

Simple steps like ensuring that your website is secure and not vulnerable to viral attacks will dramatically increase your rankings. Securing a website is often as simple as installing an SSL and some form of anti-malware software. WordPress even offers free plugins that will do these things for you! Similarly, you can use clever design tricks to increase your site’s efficiency. Ensuring that any web designing you do is secure and efficient will do a lot for your SEO ranking. Unfortunately, that’s not all it takes. You’ll also need to maintain your SEO over all of your content.

SEO Tools for Content Creation

After you make sure that the essential elements of your website are as optimized as possible, you have to focus on maintaining that level of quality. If your content creation fails to meet your website’s SEO standards, you will be hurting your ranking. That risk is why consistent content creation is vital to your SEO ranking. Two of the most important SEO factors in content creation are keywords and readability. Keywords will make sure that your content resonates with users. Similarly, producing content that is easy to read will make sure your users spend more time engaging with your content.

calligraphy pen

Readability is essential because SEO rankings count user engagement at a premium. So if your content is easy to read and enjoy, people will spend more time engaging with it. This kind of healthy user interaction will encourage the algorithm to promote your content. On the other hand, keywords will help new users find your content unprovoked. Keyword analytic tools will track search data and tell you what your customers are searching for. In-depth analytics ensures that your content is what real customers are craving. Just like with keywords, Analytics can be used to track how successful your website is doing.

Analytics and Website Health

microscope

Analytic tools are essentially SEO trackers. In practice, analytical tools can be anything from Google search notifications to metadata compilers. The best analytic tools will actively track your domain and keep you up to date with live changes to the pattern of your web traffic. This in-depth look into what is happening on your website is perfect for gathering information and analyze changes. Over time analytical tools can give you a picture of the state of your web presence and inform how you move forward. All of these tools are great, but if you use them together, your website will truly thrive.

SEO Tools

SEO is a constantly changing field, so SEO professionals need to use complicated tools to stay on top. In today’s blog, we told you all about some of the most common kinds of SEO tools and why we use them. You learned about creating analyzing an SEO-friendly website and maintaining that health with SEO-friendly content creation. If you use all of the tools we described, we promise you will see an improvement in your search engine rankings soon!

But if you need more help to make sure your business’s website is fully optimized, Kallen media can help. Contact one of our representatives today and get an audit and customized SEO plan that fits your needs.

Effective Strategies for Managing Your Social Media Business

With a great social media presence, you can improve your bottom line and expand your reach as a brand, which translates to increased sales. However, selling with social media is different—you need to capture the interest of your audience in a way that they visit your website and browse your offerings. Come learn how to run a running a social media business.

1. Be brave

On the phone, call reluctance is widespread—it happens online as well. Due to some fear, businesses avoid reaching out online, thinking people will be angry with them, they’ll say no, or they won’t respond.

However, this isn’t true because many customers think that salespeople don’t reach out enough. The online world is riddled with the idea of inbound marketing. While inbound marketing is an incredible approach, it doesn’t promise proactive outreach – the online equivalent of cold calling is either bad or dead.

If you find someone you want to connect with, always reach out. Remember, you miss 100% of the shots you don’t take. So, be brave and take shots!

2. Givers gain

There’s no doubt that the world of social media changes rapidly. However, some things remain constant—for example, the golden rule of networking—giver’s gain.

If you give your audience a good piece of information, content, or anything of value, you’ll be able to sell more. You can do this by inviting them to a private local business event, sharing a relevant piece of research, or sharing a white paper.

If you do this right, your audience will think of you as valuable.

3. Boil the frog

According to an old wives’ tale, if you put a frog in the hot boiler water, I’ll instantly jump out after sensing the heat. However, if you put this frog in cold water and turn the heat up gradually, the frog won’t notice.

Don’t come on like gangbusters when you’re reaching out to people online. So, warm up slowly after starting to cool. Compliment something they’ve written, retweet them thoughtfully, comment on their blog post, and become familiar to someone. Don’t get disheartened if they don’t engage instantly because they’ll probably engage you in the future.

For instance, this individual wrote to me personally, said something I liked and left it there. It seems like a good start!

People like you more when they see you more: familiarity breeds likeability. If you offer them good information, content, or value, you’re actually doing more, which will benefit you!

Increase brand awareness at no additional cost with Kallen Media’s social media marketing services in AZ

As the best social media marketing company in Arizona, Kallen Media helps you manage your social media through an audit, research, and best practices. Reach out to us now if you’re looking for a professional social media agency in Phoenix! And good luck Running a Social Media Business!

4 Essential TikTok Marketing Strategies for Small Businesses

Since Facebook, TikTok has been one of the leading social media platforms to come around. Launched in 2018, TikTok already has a user base of around 800 million people—more than double the users of Twitter, which is a big part of the social media marketing strategy of small businesses. Read on to learn TikTok Marketing Tips and how small businesses can use this platform to promote themselves.

1. Grab attention the right way

If possible, try grabbing the attention of the audience in the first few seconds. Generally, people move through the TikTok feed pretty fast, so it’s important to give your audience a reason to pause.

Planning is key when making content. You should aim to grab the people’s attention during the first few seconds and ensure you entice them to stick around.

2. Ensure your content is vertical

Because TikTok is a vertical video platform, all the content you create should be vertical.

How to do it? Simple; use the inbuilt video function of TikTok to record your video. With features and a ton of different effects, you’ll make your content even more appealing.

Compared to recording with your phone and uploading it, recording native video within the app is always preferable. This way, you’ll get more visibility, more reach, and the orientation of your video will always be vertical.

3. Keep your content sweet and short

Ideally, your content should be between 10-15 seconds long. Below 10 seconds and more than 15 seconds isn’t advisable.

Yes, the window is pretty tight on TikTok. If you want the best results, cover tips quickly in a 10-15 second video. However, for a subject that may take a little bit more time to explain, break it up into punchier, quicker pieces instead of making a boring, long piece of content.

Compared to a minute-long video, four pieces of 10-15 seconds long video will be much better. Remember, keeping your content sweet and short would always give you the best results.

4. Use #Learn

Recently, TikTok is steadily becoming a place where people can go and learn different things. So, by developing informative, educational content, you’ll be taking advantage of this trend.

Because you’re an expert, start using #Learn, and start developing content to educate people about your products, services, and the industry.

Besides using #Learn, try adding some more hashtags when you post. In an ideal world, you’ll want to have about five. However, using more than five isn’t recommended. If you want people to find your content on TikTok, always use the right hashtags.

Turn to Kallen Media – a social media marketing company in Arizona that can manage your social media networks

Kallen Media is a professional social media agency in Phoenix that integrates with Hootsuite and views all your social media information on a personalized dashboard.

But if these TikTok Marketing Tips arent enough, Kallen Media is here to help. By using our social media marketing services in AZ, you can increase your brand awareness and convert your leads into sales.

Get in touch with us now!

4 Effective Strategies to Boost Your Facebook Organic Reach

Currently, there are over 2.74 billion active users on Facebook in a month. If you’re looking to tap into that market, your Facebook organic reach strategy must be nicely planned out.

Yes, organic reach marketing isn’t as easy as it once was, but it’s still a thing. If you do this intentionally and thoughtfully, you’ll see that Facebook organic reach marketing is one of the top ways to lift the awareness of your product/service online.

Here’s our social media advertising agency in AZoutlining four brilliant tips to increase your Facebook organic reach in 2021.

1. Attract the right audience interested in your business

While a large following can increase your credibility by leaps and bounds, favoring quality over quantity is more important. If you have a ton of followers, but they don’t care about your business, your engagement levels will always be low. So, look for the audience that’s relevant to what you do. Don’t chase meat eaters if you run a vegan restaurant. Don’t attract single women if you own a mommy blog.

By engaging with the fans of your competitors, you can increase relevant followers. Here’s what you need to do:

1. Visit your ‘insights’ page
2. Click ‘overview’
3. Scroll down to the ‘pages to watch’ section

Here, you’ll find your competition. Don’t forget to visit these pages once in a while and engage with those users that are actively engaging with the posts of your competitors.

2. Encourage followers to engage with your posts

Mostly, posts with higher engagement appear high on news feeds. So, if you plan to increase engagement, encourage users to like, comment, and/or share your posts. But how? Simple; you can publish some content and ask a question related to it. For example, if you’re posting an article about a current issue, ask your audience to share their opinion in the comments section. However, Facebook has a policy regarding engagement bait, so ensure you don’t violate that.

3. Ask followers to give you priority

Don’t hesitate to encourage your followers to prioritize your page. They won’t be receptive to your request if they truly like your work. It’s always helpful to include step-by-step instructions on how to do it when you’re asking for this favor. If you don’t provide directions and they don’t know how to do it, they’ll probably skip it altogether. Here’s how followers can prioritize your content:

1. Click the ‘following’ button under the cover photo of your page
2. Click ‘see first’

4. Carefully select what you post

If your post is valuable to users, it’ll always perform well on Facebook. Therefore, selecting the content, you publish on your page is paramount. Before posting, ensure that your posts are relevant and valuable to your followers. This way, you’ll increase engagement, which would, in turn, proper your post to the top of your audience’s news feeds.

Increase brand awareness with Kallen Media’s social media marketing services in AZ

As the leading social media agency in Phoenix, Kallen Media works wonders when it comes to increasing your visibility on every major social media platform, thereby helping you reach a much wider audience.

Give us a call now for more information on our social media optimization services in Phoenix!

There 3.78 billion social media users at the moment, which equates to about 48% of the population. Here are some social media marketing tips for you to follow:

(more…)

Many business owners are under the impression that all they need to run a successful e-commerce store is a website. Soon they realize that there is no web traffic and consequently no sales. They don’t get customers because merely having a website isn’t enough in today’s world. Brands need to fight a battle to outshine competitors while informing potential customers about your website so that more people can reach you and engage with the content. Welcome to the Kallen Media blog on driving traffic to your website

Let’s learn some tried and tested ways of boosting traffic for your blogs and web pages.

Content Marketing

Did you know that content marketing has been around since the mid-1890s, and one of the earliest documented instances of a brand using content marketing dates back to the 1900s when Michelin produced the first Micheline tire guide?

Michelin’s guide was a massive hit instantly because the content curated on the space was unique and exciting. It identified the potential target audience’s pain points and created content they found helpful without overselling their products. Here’s how you can make the most out of your content marketing.

• Answer Questions That Are Niche-Specific – Use Google to find out what top questions people are asking. They typically appear in the ‘people also ask (PAA)‘ boxes. Use the information to formulate content based on Q&A orFAQs to stand apart from the competition.

• Curate Content That Is Evergreen –Unless your niche is a seasonal service, try to create evergreen content if you’re looking to boost traffic on your site round the year. When content is reliable and consistent in quality, there are fewer troughs and peaks.

Include product roundups and reviews, ultimate how-to and training guides, step-by-step tutorials, and similar content. But ensure to update them regularly so that consumers deem your brand relevant at all times.

Recycling successful content

Please make the most out of the content you’ve created by using it across different trending platforms. You can record a presentation to upload it as a podcast, to YouTube, as a blog, and more.

Brands have begun getting creative by cross-sharing blogs on social media, creating tweets and posts, and roundups. It’s simple; the more platforms your content is posted on, the more reach it gets, and the more traffic is driven back to your website as a result.

• Social Media– While the goal is to get maximum ROI with organic social media advertising, most social media platforms have reduced organic visibility to make more money. However, paid social media advertising costs less than other methods and is better for outreach.

Even if people aren’t ready to buy your products yet, you still benefit from interactions with your content. As you market to people or engage with them via these platforms, you’re networking with potential customers!

You can get in touch with Kallen Media if your business needs a comprehensive analysis of your social media platforms, competitors’ strategies, and more. Our social media marketing services can help you create premium content that is suitable for your target demographic.

Consultants at our digital marketing agency are well-versed with the best practices needed to provide top-notch yet affordable web designing services, Google ad grant management, content marketing services, social media marketing services, blog writing and posting services, and other comprehensive services in Phoenix, AZ.

Reach out to us at (773) 524-1483 to learn more about how we can make your business reach new heights.

When content resonates with readers, it increases traffic, enhances visibility, and boosts conversion rates. Initially, SEO relied on getting Google’s attention through keyword stuffing and using phrases common to users’ online searches. Today, the focus has changed from engaging Google’s algorithms to curate engaging, valuable, and appealing content for people. This blog will address some key Elements of Good SEO Copy and how you can incorporate them.

The Perpetual Case Of SEO Evolution

Since the advent of the internet, people can access heaps of valuable information at their fingertips, which has changed the face of consumerism over time. Consumers are more educated and can make informed decisions by researching products and brands. Companies are reacting to this trend by adapting SEO strategies to make their products and services easier to engage.

While the fundamental principles of SEO remain relatively the same, the rules regarding effective SEO strategies are continuously evolving. On the one hand, the expectations and needs of the consumers are evolving; On the other hand, search engines strive to deliver a seamless experience for the users by upgrading to the latest standards set for optimal success.

Let’s learn the craft of putting together an SEO copy that helps rank high and provides high returns in no time!

Elements Of Steller SEO Copies

#1 Nailed Meta

Meta descriptions in SEO are like a teaser that provides a fun yet informative sneak peek about the content. Fresh and invigorating meta will help readers dive in and interact with content. Here are a few excellent tips for nailing your meta:

• Maximized Use Of Characters: While an ideal meta should fall between 50-160 characters, the information posted should be short, sweet, and powerful enough to entice the reader.
• Actionable: Use it as an opportunity for a call to action; this will motivate people to interact with your brand to see what it offers while driving users to act.
• Incorporate Target Keywords: If you add search keywords to the meta descriptions, the search engines are more likely to feature the content in the search listings, making it more appealing for potential customers to click and visit your web page.

#2 Powerfully Curated Headlines

Sometimes, even when the content receives good search engine rankings, viewership and click-through rates stay low. Your headlines may not be enticing enough to stand out from the crowd. Since headlines are the first impression readers will formulate about the content inside, if they aren’t compelling, chances are they will deem the content boring.

#3 Boosted Readability

Content creation should provide an immersive user experience as it plays a massive role in increasing engagement. No one prefers reading vast chunks of text that go on and on; chances are readers will bounce. Modern readers thrive on skimming through any content that they think doesn’t bring value to them. If you focus on writing more engaging content by following some simple guidelines, you can vastly increase your readability.

Break up long paragraphs, use bullets, headers, shorter sentences, and lots of attractive multimedia to enhance readability. Use infographics, videos, diagrams, and photos to capture the audience’s attention while delivering educational information in a distinctive yet memorable way.

Need help with spectacular SEO services, but you’re running tight on the budget? Professionals at Kallen Media can help you achieve boosted visibility and result-driven growth. Our consultants have honed their skills and keep up-to-date with the ever-evolving algorithms, ensuring your website constantly ranks high on search engines.

Kallen Media offers affordable web designing services, Google ad grant management, content marketing services, social media marketing services, blog writing, posting services, and other comprehensive services in Phoenix, AZ. This dedication to service is what makes us one of the leading SEO services providers.

Do you want more information on the elements of good SEO copy? Reach out to us at (773) 524-1483 to learn more about how we can make your business reach new heights.

Did you know: more than 4.6 billion people are among active internet users globally! In the smartphone era, more people are online and using search engines now than ever before. As a small business owner, you may have wondered whether a website will help promote your business and how it would help you reach your revenue goals. There has never been a better or more critical time than now to have a website created for your small business. This blog will discuss three reasons why small businesses need websites.

Your Business Will Look Professional

Today’s consumers will automatically associate a website with a legitimate and relatively more trustworthy business than a business that lacks a designated website.

You can use your website to display all the unique selling points your business offers compared to your competitors. Your website is also the ideal location for any distinguishing features, awards, or certificates your business has earned.

Search Engines Will Help You Obtain More Customers

To maintain your current success or scale your business to far greater heights, you will need more customers. You can obtain new customers regularly by ensuring they can view your business website and information on Google.

Showcase Your Top Reviews and Feedback

Customer reviews and feedback are social proof that will encourage new customers to come to your store. By actively posting your business’s reviews from satisfied customers on your website and Google, you will build trust with further potential customers in your niche.

Additionally, if articles or blogs already exist about your business, you can add those to your website. This exercise creates an archive your new website visitors can browse through.

Are You Looking for a Cost-effective Arizona Web Design Service?

Our website designers at Kallen Media can help you conveniently construct your website for your small business and ensure it provides a user-friendly experience. In addition to affordable website design services, we provide blog writing and posting services, Google Ad Grant Management, social media marketing services, and other SEO and Web Design Services in Phoenix, AZ.

To have your small business website constructed and obtain more customers in a short period, contact us here!

One-quarter of users worldwide will abandon a web page if it takes longer than three measly seconds to load. As a business owner, you will naturally want to encourage your website visitors to stay on your web pages for longer, so they join your sales funnel and convert into customers. This blog will be a beginner’s guide to website speed optimization.

No prior knowledge is needed to understand this blog, and it will immediately provide you value for optimizing your website speed.

Let’s start with defining website speed.

What is Website Speed, or Page Speed?

Page speed calculates how quickly pages on your website load. This speed determines how much time it takes to ultimately show a specific page’s content to a website visitor.

Some also measure website speeds using a metric called “time to first byte,” which is the length of time before a browser obtains the first information byte from the server.

1. Optimize and Compress Website Images

Images take up massive space on websites unnecessarily. Ensure you’re using suitable file sizes and types. For example, a JPEG file will be more appropriate for photographs than images with fewer than 16 colors.

2. Use Browser Caching

Allowing your visitors’ browsers to cache your website will reduce how long it takes to load your website. You must ensure your browser caching option is not yet expired. This way, they don’t have to load your website from scratch each time they visit it.

Use the Pagespeed Insights API

You can utilize Google’s Pagespeed Insights API to obtain suggestions for how you can further improve your website’s page speed and measure web pages’ performance.

Looking for an Affordable Arizona Web Design Service?

Our web design experts at Kallen Media can help you significantly enhance your website loading speeds to provide an incredibly user-friendly website experience.

We provide affordable website design packages, Google Ad Grant Management, social media marketing services, blog writing and posting services, and other SEO, Content Marketing, and Web Design Services in Phoenix, AZ.

We hope a beginner’s guide to website speed optimization was helpful. But to improve your website speeds and design immensely for significantly more sales and conversions, contact us here!