Arizona, Kallen Media LLC, is excited to bring our recruitment marketing services to the local area.  If you or any businesses you know are interested in hiring new people, but don’t have the time our resources, you can come to us.  We are partnered with Indeed to provide a cheaper cost per clicks and a signing bonus. When you or your company works with Kallen Media LLC, we can give your first $150 in ad clicks free.  This promotion is only an offer that can utilize through the Indeed Partner Program.

Locations

We can offer our services to the Phoenix, Chandler, Tempe, and Mesa areas.  Our recruitment marketing services included everything from start to finish. All you need to do is provide us with the position you are looking for and the requirements.  The more details and information you give us, the better we can pick a candidate that will both match your qualifications and work environment.

Kallen Media LLC will take your listing on Indeed and start working our magic.  We have a dedicated support team dedicated to creating the most successful posts from the information you provide.  This tactic ensures that the candidates clicking on your listing have the best chance to translate into a potential hire. Set the daily cap on how much money you are looking to spend.  There is also the option of adding in a set period that you are looking to hire.

Process

Once candidates have applied to your open position, our dedicated specialists will start interviewing and screening your applicants.  As our client, you can submit to us any questions you would like us to ask your potential new hire. If you do not wish to submit any questions, we will put together a list for you.  Approval will be needed before the interview to ensure the questions match the criteria the business is looking to hire.

Typically Kallen Media LLC goes through a three-step interview process.  The first part is going to be a phone interview. This will allow us to gauge the candidate from their responses to questions while feeling out the general candidates.  Once criteria are satisfied, an in-person interview is created up on behalf of the company. This interview will be with Kallen Media LLC. These interviews have the option of being filmed if you wish.  Otherwise, we will conduct the interview and match the potential candidate for their position.

All things are going well from this point.  It is time for the candidate to meet their potential employer.  This interview will also be set up through Kallen Media LLC, working around our clients’ schedules.  This step will be for candidates that we deem fit for the position. The reasoning for this final meeting is, so we make sure the client also feels a connection with the candidate.  We are looking forward to helping build your company’s family!

Search engine optimization is becoming more prevalent in companies, both big and small.  There are tons of tips and tricks to getting started, so we want to take this article a bit further.  One of the most prominent question marks we get from clients is asking what backlinks are and how they can use them to benefit themselves and their digital presence.  This topic is going to be the focus of the article today. What are quality backlinks, and how can you make sure your site is taking advantage of them?

What Are Backlinks?

A backlink, in short, is any link within your website.  These may be links to a blog that you referenced, or a partner that you may have.  Similarly, these links can also be links to your website. These links help search engines index and find all the content within your sites that you want to be “crawled.”  Crawling a website is what bots from search engines like Google do to find and rate content.

The two main types of backlinks are going to be internal and external.  Both types of backlinks are critical for different reasons. External backlinks are crucial because these tell large search engines like Google to check out your website.  The more trustworthy the website, the more impactful their links are for search ranking. Internal backlinks are going to link to your website that you create.  A great example would be a link to your contact page from your home page.

Quality Matters

Before you go and start spamming your website and links, there is some important information you should know.  First off, not all backlinks are created equal. A backlink from a reliable source like a non-profit is going to rank much higher than a link from a brand new website.  These rankings are related to a statistic called “domain authority.” The domain authority of a website refers to how much content it has, how many backlinks it has, and how reliable the site is rated.  It is critical to focus on getting backlinks with high domain authority to boost your rank.

Having backlinks from unreliable sites with low domain authority can also hurt your ranking.  There are various tools and websites to track your backlinks to review them and possibly disavow any negative links.  Disavowing links takes away their negative rating. It is like telling search engines that you do not endorse that specific link, so it is not counted for or against you.

Creating Backlinks

Now that you have some idea what a backlink is, it is time to start making some for your website!  There are a variety of ways that you can get backlinks so that we will highlight our top recommendations.  Our first recommendation would be to add your business and information to different business directories online.  Many of these directories are free and have high domain authority. These are natural backlinks to start with that will not require a ton of work.  An alternative to this would be to use reputation management software like Yext. Yext will enter all your information onto various online directories, saving you time.

Once you have your information in the leading online directories, it is time to start branching out.  Contact your friends and family and have them do posts about your website. These are great ways to start generating buzz and links.  Start searching online for communities within your specific niche. These communities will often allow for guest posts. Guest posts allow your company to create articles for various websites.  Your company will provide free content, and in return, you can get great backlink opportunities for high ranking websites.

Agency Approach

We realize that taking the time to create and find these backlinks can be very tedious and time-consuming.  This approach is why at Kallen Media LLC, we offer backlink services to help bolster your online presence. We can help find other websites for you to work with, as well as create the content.  So what are you waiting for, get in contact with us to start boosting your digital presence today!

Kallen Media LLC is a company that founded itself on the success of its clients.  Our web approach is to create the best products and services to our clients. We specialize in working with small businesses who want to take their businesses and create a significant online presence.  Located in Phoenix, Arizona, Kallen Media is at the hub of one of the fastest-growing cities within the US. If you are thinking of doing any of the following services, get in contact with us for a consultation to see how we can take your ideas and make them a reality.

WordPress Web Design

Creating a custom website can be both time consuming and costly.  We realize this, and we want small businesses to have still the ability to have the sites they envision.  This development is possible through the WordPress platform. At Kallen Media LLC, we use the Divi Theme and Builder to create websites.  This custom plugin and theme allow us to design a completely customizable website. Everything from a restaurant website to a technology rental website, we have you covered.

Our plans are also customizable to fit your specific needs.  If you don’t need a robust website, and only want a simple website with landing pages, that’s fine.  We won’t charge you exorbitant fees or waste your time. Our support team is available 24/7, and you will have access to the hosting information in case you wish to go into the back end of your web approach.

Even if you know what you’re doing with designing a website, sometimes it can be beneficial to bring a professional on board to go over your design.  We can take a look at SEO factors and keywords that contribute to how your website will rank on major search engines like Google and Bing

Social Media Management

A company’s online presence is your image in the modern-day.  The way that your clients and prospects to communicate with you is online.  Whether that is through Facebook, Twitter, Linkedin, or one of the many other social media channels is going to be the most substantial variable.  Depending on what industry your company is in, that will play a significant factor in where the potential clients are most active.

Keeping up to date with competition and current trends is critical.  If potential customers are coming to social media pages that aren’t active, odds are they are going to leave the page for a different company.  The goal is to keep the client engaged, so they want to spend money on your product. An active social media presence will do just that.

We understand that many businesses feel too busy running their actual business to manage their digital presence.  That is why Kallen Media LLC is here to take over for you. We have experience working in a plethora of markets — our expertise in crafting detailed web approaches that will show results for your business.  We utilize a social media management tool that allows us to create monthly plans that are automated, so you no longer need to worry about posts. Our team is also here to run your social media and respond to any comments or requests you might receive while sending your team the information.

Content Creation

Constant content is the key to starting to rank highly on major search engines.  This strategy can be both time consuming and tedious task if you want to write high ranking articles.  Great articles require research into both keywords and other resources. Stuffing your blog full of internal and external backlinks, keywords, and quality content is the key to starting to have your site rank highly on search engines.

Our team takes a personal approach with each client.  We talk with our clients to find out exactly what type of content they are looking for.  Clients can have as much or as little control they would like over the content creation process.  If there is a specific vision in mind, let us know so we can follow it to a tee. Oppositely, if you know you want articles about a broad topic, we can do the rest and come back with some quality content.

Paid Digital Strategy (PPC)

Executing proper pay per click (PPC) campaigns can be complicated and overwhelming for many business owners.  There are pages of rules and regulations, in addition to having to learn the ad serving systems for different outlets.  At Kallen Media LLC, we have experience working with companies large and small, creating fully customized PPC campaigns fit for all budgets.  We have managed both large and small budgets.

Our web approach is to do a wide variety of testing and smaller campaigns until we identify what method will be most successful.  Kallen Media LLC also uses a variety of keyword and SEO tools to ensure all strategies created are fully optimized. We have run campaigns for Google, Bing, and Facebook, to name a few.

Maybe you are working for a nonprofit.  That is the perfect fit for Kallen Media LLC!  We have worked with a plethora of nonprofits, helping them utilize the resources online that are available to them.  Our work includes applying to the Google Ad Grant program, which gives nonprofits up to $10,000 a month in free ad clicks.

Prospective clients within the Phoenix metropolitan area, please reach out to us so we can schedule an in-person meeting, and take you out, our treat!  For your next digital media project, get in touch with Kallen Media LLC for the highest quality service in the valley. Reach out to [email protected] or call (773)524-1483 for help creating your new web approach today!

Point of Sale Software

Today we are going to take a look at the auto glass point of sale software company GlassBiller!  GlassBiller specializes in giving auto glass shops the tools they need to become fully digital. Companies who use GlassBiller can expect a full support team and custom training sessions to familiarize them with the software.  What is even better is that GlassBiller offers its customers a free 30-day trial to ensure the software is for them before buying. Let’s dive into some of the offerings that the point of sale software has integrated.

Integrated Features

First off you might be asking now what is a point of sale (POS) software?  GlassBiller has a dedicated post to help you understand here.  In short, a POS software is used to keep track of customers, orders, and invoices.  Specifically, GlassBiller has numerous features that are specific to the auto glass industry.  To start, companies who signup with GlassBiller then have a team of experts working with them. This team can help small auto glass companies set up their insurance accounts so they can start taking on more business.

GlassBiller has a plethora of features that allow auto glass shops to operate both more efficiently and effectively.  Some of the most useful features that GlassBiller clients enjoy the most would be the VIN decoder and the customer map.  The built-in VIN decoder utilizes the NAGS database. This feature allows users to access the database to pull up specific parts and pieces that they will need for a job.  No VIN? No problem! The NAGS database allows you to lookup vehicles by the make, year, and model. Once you have pulled up the parts that you will need for the job, all you have to do is add it to your cart, and you will be good to go.

Okay, so maybe you are an auto glass company that has been in business for years.  That is no problem at all! GlassBiller integrates with insurance companies and QuickBooks to help make the transition painless and easy.  Our goal is to allow auto glass shops to become paperless (don’t worry; they still offer paper options). Many vital companies still use faxing within the auto glass industry, so GlassBiller gives every user their fax number.

Get In Touch

Keeping an organized and maintained system is the key to an organized business.  If you are an auto glass shop, that means implementing GlassBiller as your point of sale software.  For more information on GlassBiller and all its features, you can check out their 60-second explainer videos on the homepage of their website!  If you are interested in learning more about GlassBiller and how to get involved, you can email [email protected], or sent us a contact form here!

Find out how you can get involved in our company spotlight section by sending in a request form and working with Kallen Media LLC.  We specialize in WordPress website development and digital marketing optimization. Kallen Media prides itself on quality work for small businesses.  Get in touch with us today to find out how we can start optimizing your web presence today!

 

Every time you search for your product, you see your competitors.  It doesn’t matter what you seem to do; you can’t seem to escape your ads.  Their product is middle tier, but they have a captivating advertising campaign that boosts their perceived reputation. This experience can be extremely frustrating when you may have a superior product, but your competition has an excellent marketing strategy.

Developing a strategy to target your specific niche can take lots of time and money.  Breaking down what is at the core of any successful campaign will allow you to structure future campaigns the same way.  Take a look at Kallen Media’s top 3 steps to getting your digital ad campaign noticed.

1. Targeting Correct Niche

The first step in creating a campaign is choosing who you are going to target.  In many cases, businesses will have the idea that “my product is for everyone.” While you might think this as a business owner, this is a poor way to run a campaign.  Campaigns need to have specific goals and need to target specific segments.

What does this mean exactly?  This practice means that instead of focusing on merely a male or female segment, you break down the data.  If you know your primary market is women who are over 50 years old who make over $100,000 a year who live in Florida, now you are in business.  This target market is an extremely niche market that you will be able to target with specific content. Aim the content explicitly at this audience using your knowledge to give them their ideal ad.

2. Research The Competition

Researching is what is going to make sure your campaign is successful.  Odds are there are multiple other companies within your industry selling similar products or services.  While this may seem like a negative, you can turn it into an advantage. Since these companies have been running campaigns, there are tools you can use to check how they are doing!  The top two tools that Kallen Media LLC would recommend are Ahrefs and Google Search Console.

Ahrefs is a digital marketing tool designed to help create successful campaigns.  This tool is a paid service, so if you do not want to pay, you can use Google Search Console, which is free.  Both services provide similar value. They allow you to search competitors’ websites and check out what they are ranking.  Top ranking keywords, referring web pages, and their search rankings are all displayed. Through analyzing this data, you can save yourself both time and money.  Only strive to rank for your competition’s most thriving areas, or the areas they are lacking. This will ensure you are spending your marketing dollars in the smartest way possible.

3. Creating

Now that you have chosen your niche to target and researched the competition, it is time to start creating!  It is time to take all the information you have gathered about your game and put it to good use. When beginning to write your advertisements, it is best to outline your ad first. Describing your ad allows you to decide the focal and selling points to ensure you are successful.

Start by laying out an introduction and breaking down your paragraphs into loose sections.  Your plan will give you a road map for writing. Provide a mixture of research and creative viewpoints to engage and lure in your audience.  Giving offerings your personality combined with your business model should create a unique selling proposition (USP). These are the advertisements that see the most traction and end up being the most successful.  Now that you have included your essentially, you should be ready to post!

Kallen Media LLC recommends starting with small budgets and working your way up.  This way, you can test your different strategies to see what works best. If you see your campaigns not doing well, you can always stop them.  All the most popular online advertising platforms like Google and Facebook are self serve with no time commitments. We do recommend trying your campaigns for a month to give them enough time to collect valuable data. For any additional help and information on creating a digital marketing campaign, you can contact Kallen Media LLC.

Aria Technology Solutions

Welcome to the first company spotlight!  Kallen Media LLC is proud to present Aria Technology Solutions LLC.  Aria Technology Solutions specializes in renting cutting edge technology to businesses around the world.  The technology can range from desktops to virtual reality consoles. Kallen Media LLC is proud to help create and support Aria’s online presence.  Let’s dive deeper into why you should choose Aria Technology Rentals for your next event rental.

Service

Aria provides top tier support and assistance for both current and potential clients.  Therefore, customers who are interested in Aria’s wares can send in a contact form outlining what they are looking to rent.  Within 24 hours, a representative will be in contact while finalizing the deal while making sure that everything is in order.

Support

Making sure your events run smoothly without any issues is crucial to any event.  Aria understands how important this is, which is why they provide state of the art support. Whether you need an on-site technician or help to learn how to set up the equipment, Aria has your back.  A dedicated team of support specialists will be available for contact during your event. If any problems arise, they will be dealt with smoothly and swiftly. You can find all the information to contact Aria Technology rentals here.

Inventory

No matter if you are a small LLC or a considerable corporation, Aria has the stock for you.  From top-end gaming PCs to older generation iPads, the options are endless. This diversity allows clients to get the exact equipment they want, without having to settle for less.  The team at Aria dedicates themselves to finding business solutions to fit the individual needs of their clients. This customer service eliminates the need to rent different equipment from different companies.

Video Walls

Have you been on the search for technology to wow your clients?  Look no further because Aria Technology Rentals has a full inventory of video walls and tiles.  Regardless if you want a massive screen or smaller video panels, Aria has you covered. You can check out their offerings and request a quote for video walls here.  Need help with any of the logistics of the equipment you’ve ordered?  No problem! Aria will be able to walk you through, step by step, on how to set up your gear so your show can be a smashing success.

Kallen Media LLC is proud to be working with Aria Technology Solutions. Therefore, we strongly recommend any business to get in contact if you are looking to rent any technology equipment for your next conference or event.  If you are interested in learning more about how Kallen Media LLC can help grow your business, you can fill out our contact form, and someone will be in contact with you shortly.

 

Have you ever done a Google search and wondered why the top results might be featured snippets?  That is because blogs are one of the top ways websites can have fresh content.  Writing on sites is the best way to give search engines and people a reason to keep coming back to your website.  With so many websites and blogs out there, you need to have quality content with quality takes to get noticed.

This crowded space leads to the question of what does it take to have your article stand out from the crowd?  There are a few essential takes that are surefire ways to help your chances. You need to sound unique while giving quality content and links.  Without enough content on your blog posts, there is no chance of ever being shared or featured in top search engine spots.

1. Pick a topic you’re interested in

The best way to get started writing is to choose an item that you are passionate about.  Typically this will be related to the kind of website that you run. The more similar your content and consistent the message, the higher you will be ranked within your specific section of Google.  For instance, a baker would not be competing for people searching for car parts and vice versa.

Choose something that you are both knowledgeable about and want to learn more.  The more inquisitive you are, the more attractive your blogs will turn out. A healthy balance of self and research will surely get you onto the right path of writing a high ranking SEO blog.

2. Get specific within that topic

Now you have decided what topic to talk about.  Time to get started, right? Well… Not quite.

If you want to see results and highly ranked blog articles, you are going to need to get specific.  Broad topics typically do not end up answering a single question. They may touch on specific points, but these articles are not as impressive as a particular piece.  By being specific, you can focus your points and keywords to a particular audience.  The narrower the audience, the better chance you have at advertising your content specifically to that niche.

3. Decide the structure of the article

Once you have decided on what your blog is going to be about, it is time to start mapping your outline.  Creating an overview will break up your blog into specific sections that make it easier for people and search engines to read.  The best way to start this is by structuring an introduction paragraph or two.

This will introduce the topic allowing you to make subheadings after that breaks down the remainder of the blog.  Many of the top blogs use listing mechanics for their articles using titles like “Best five recipes” or “7 great tips”. Utilizing this language peaks consumer’s interests and makes them more likely to click on your article.

4. Flesh out key points

You should now have your outline all put together!  This section is going to be the hardest part of any blog you write.  Once you have your structure and key points down, it is time to start blogging.  Filling out your bullet points should allow you to flow through your writing easier.

Typically it is best to stay between 3-5 sentences within each paragraph.  Having multiple paragraphs within each subheading is excellent as long as you limit the sections to no more than 500 words.  Longer blog posts tend to do better within search engines because of the additional ideas and keywords within each post.

5. Add conclusion

Now that you have your content done.  It is time to tie together your blog post.  Adding a meaningful outcome is crucial to wrapping up ideas.  This is also the perfect opportunity for you to tell the reader the takeaways they should have from your article.  Engaging the reader at the end of the article is how you will stay relevant and gain recognition within your niche.

 Phoenix is a rapidly booming city with companies starting up across the valley.  Everything from web design companies and marketing agencies, to pastry chefs and call centers.  One of the most significant factors in making a great first impression is having a stellar website. It is no longer enough to have static web pages that have not been updated for years.  These websites do not grab the attention of either potential clients or search engines like Google and Bing.

Your website is your image.  Positive or negative, that image represents your business and can either help or hurt your reputation.  Technology companies are rapidly expanding to Phoenix, AZ, and they understand the value of their digital presence.  Often smaller businesses might be unaware or believe that they do not have a large enough budget to compete.

This is where Kallen Media comes in! Kallen Media is proud to call Phoenix, Arizona, home.  Our specialty is working with small businesses on projects that would cost thousands if working with an agency.  We can service companies around the world but strive to take extra effort to help local businesses.  Working with companies in Phoenix, Scottsdale, Glendale, and Tempe gives us a range of knowledge of how different companies and industries work within our community. Also we are one of the leading Arizona SEO specialists.

Now it is time to consider how you want to update your website.  Choosing whether you want a large web design company or freelancer is imperative to creating your budget. Kallen Media offers you a free consultation to break down how much the project will be, as well as the differences in capabilities.  If you are on the fence about your website, here is a list of 6 factors you may want to consider:

1. Outdated Web Design

Odds are if you have not interacted with your website much, your design is probably obsolete and clunky.  Since Phoenix has such a fast-growing technology scene, this can be detrimental to search results. You do not want new companies coming in and taking your business simply because you do not have an updated website.

A great way to check this out is to look at your competitors’ websites.  Take a few minutes to pull up 3-5 of your competition’s websites. What do you see?

If you feel like your site looks significantly different and outdated, then it is time for a change.  On the other hand, if you see the other sites are not looking great, this is a perfect opportunity to win clients. By giving your business a newly designed website, you are sure to boost your search ranking and get ahead of your competition.

2. Broken Code

As a business, you should be proud to display your website.  Old websites often have their code break when it is not optimized.  Broken code is when parts of your site have updated but have not been updated for an extended period, making it invalid.  The best way to see this is by checking if you have any errors or broken pieces of the website. Keeping an updated site and changing the design every few years is critical when being found.

Broken code can also get complicated depending on what kind of website you have.  For most WordPress websites, it is probably worth it to redesign your website.  This decision often sounds more challenging than it is, and you can find all the help you need from Kallen Media, local to Phoenix, Arizona.

3. Outdated information

One of the critical ways that search engines rank businesses is by the consistency of data.  If you are not active online, then it is likely there is old information regarding your business on your website.  This could be anything from the wrong address to the wrong phone number. When it comes to making money, this could be a huge setback!  Having potential customers not able to contact you through your online presence means that you could be losing a large percentage of your traffic.

There are several services online that will scour the internet for information regarding your business. A great place to start would be BrightLocal who allows you to check this information for free on their trial.

4. Wrong Message

Over the years, businesses tend to develop into themselves.  For many companies, they have a different message from when they began years ago.  Your current message should be what your website provides. From the primary colors to pictures provided, the website should be updated and current.  Having outdated media can give the impression that you are not currently active since there is now new information.

5. User Experience

Provide a fresh user experience.  Think about the interfaces of all your favorite websites.  Odds are they are easy to navigate, and the message they are trying to convey is clear.  That is the same feeling you should be striving for with your website!

The best place to start would be choosing a layout or design that you want your website to follow.  There should be a flow to your general theme; each page should not read like a drastically different website.  By adding color and design details, you can turn the most boring sites into great sales tools.

6. Fresh Content

Keeping your website updated with fresh content is one of the primary aspects of SEO optimization. Producing new content regularly for your website is the best way to have your site stay relevant. One way to do this is by creating social media platforms as other channels for you to direct traffic to your website.  Fresh content on your website itself is best done through blog posts.

Blogs allow for your brand to relay messages to their audiences about topics they care about.  Topics of the blog can be anything related to your industry. Some of the best strategies for coming up with blog ideas are making bulleted lists or reviewing the top current trends in your industry.

Learn more about how SEO will help your business grow and bring you more customers and leads.

 

Consumers browse the internet every day in most cases.  This behavior had lead to a massive surplus in online shopping and new marketing tactics specific to the internet.  You have noticed that there are times when you will visit a website and then see ads for the same site later that day.  It’s probably no surprise to you that this is not random. This tactic is the digital marketing tactic called remarketing!

Remarketing is the action of going back to your potential or previous clients and attempting to make the sale through another channel.  When you put items in your cart at an online store or click on an ad, your activity is tracked. These ads are now able to follow you to other websites and channels since you expressed interest.  Remarketed ads are created through many channels. The largest is going to be Google, who offers this service.

Why Remarket?

The reasoning behind these ads is simple.  If a consumer has expressed interest in items or a brand before, odds are they will still be interested.  The conversion rates are much higher using these ads than the typical advertising that has been done in the past.  Remarketing is one of the best forms of marketing that is top of mind awareness. You can check out “6 Forms Of Marketing” if you want to learn more about other marketing strategies.

All the most notable brands like Coke and Nike utilize this.  Everyone already knows the two brands, but the brands want to be what you think about when you think of soft drinks or shoes.  Through utilizing these remarketed ads, you are putting your brand in people’s brains who are already interested more and more.

Large or small corporation, remarketing ads can make a huge difference in your business.  One of the most crucial marketing fundamentals of modern-day is building your list. This can be done by collecting emails and doing surveys.  Remarketing is also a way to make a different type of list. A targeted list of individuals expressing interest that you are now able to engage with that may have been out of reach before.

So how do you get started using remarketing on Google?

The answer to that question is simple.  You will need to go into your Google Ads account and find the Google remarketing code.  Once you see this code, you will want to place it within your website. If you do not know how to do this, you can contact Kallen Media for assistance or ask your web development team for assistance.  The code allows Google to track those who visit your website.

Google’s display network ranges to approximately 92% of websites, videos, and devices.  When starting your remarketing campaigns, you will want to have a broad scope.  This is so you will be able to eventually narrow down your campaigns by page, or more precisely.  The ad will be higher at first because you are showing your ads to a more substantial portion of people. Eventually, you should be able to create custom ads for non-buyers like discount codes.

Connecting to your audience and potential customers is becoming more critical.  Technology gives us these opportunities through tools like remarketing. Remarketing allows brands to stay in touch with their customers even out of their website.  The massive reach of the Google Ad Network will enable you to be able to target nearly a person who visits the site.

The backbone of any company is going to be the sales team.  Whether this is people selling door to door, or someone cold calling leads, it all comes down to sales. Even companies with the best ideas may fail if they do not have a strategy in place to win customers.

Building a successful sales team can be the difference between a highly successful company and one that fails.  Are you going to target a highly specific market or do more of a “shotgun” approach? What is the perfect formula for a successful team?  These are both going to be critical questions if you hope to create a sales team to excel your company forward.

What Are You Selling?

First and foremost, you need to have a product or service that people can get behind.  Now some of you might be thinking, “how can I get behind a product that isn’t for me.”  There need to be precise results or proven testimony that whatever you are selling has value. If you do not have value, your sales team can feel that you are hopeless from the get to go.  Show passion and drive about your product because that is what you want your sales team conveying to your potential clients.

Explain all the different reasons why your product is excellent and be thorough.  You want your team having a firm understanding of your offer. The more knowledgeable your team is, the easier the sale is going to be.  In a digital realm, it is all about speed and precision to target the right market and send the right sales team to work.

Building Your Sales Team

Finding the right balance of people is going to be essential.  When finding salespeople, you will want someone who can take direction while also having strong base skills.  Experience can be a double-edged sword. In some ways, it is beneficial to be able to sell. Alternatively, it can lead to stubborn behavior and the inability to take new directions.  Balancing these two core competencies is how you will be on your way to building the perfect team.

Regularly check your team’s knowledge and print out your documents.  In the digital age, we often are confined to looking at screens. When you are teaching your sales team your product and your approach, you should print out your documents.  This will give your sales team something tangible to hang on to. It will also allow notes to be jotted down and eases the familiarity when you may be going through different scripts or critical points.  Sharing information is crucial to evolve your sales team continually.

So you have gathered a group of people who are interested in the product and work well with your company — time to get to work. Well, almost.

Set For Success

To be successful in building a sales team, there needs to be goals to attain.  Success is a measurement different for everyone, but the best way you can set it up is through solid plans.  This means setting guidelines for the workday. The specific management style is less important than setting up a system designed to help your sales team succeed.  Foster an environment of comradery and competition where the atmosphere fuels excitement.

Control what you can.  There are going to be salespeople who do not work out, and that is ok.  Sales are one of the largest job markets in the US. The best way to try to avoid this is by vetting within the interview process.  If the company environment fosters growth and support, you will keep the team that will be best for helping your company succeed.

What Can You Do

As a manager, you should be supporting and fueling your team.  If your organization is not selling, sit down and talk about possible problems.  You should always be open to talking to and available when your team needs help.  The only way you will be successful is if your team is also thriving. Take your leadership role seriously and lead your team through the rewarding position of being a salesperson.

These are some great tips for starting and building your first sales team.  Companies vary widely, and that is where Kallen Media comes in. We have experience in just about every niche, so we know how to help you sell products or services.  Contact us if you would like to learn more information or would like a free company analysis.