Current marketing methods and technologies are changing, and new approaches are more than welcome! Because changes happen so quickly, you and your digital marketing partner need to be on the same page. If your partner is familiar with your data, understands your business plan, and isn’t glued to digital media, they should enjoy the opportunity to flex talents! But how do you figure out if you’re on the same page? Here’s four questions to ask your digital marketing partner.

How Will They Improve Your Current Digital Marketing Strategy?

The right digital marketing partner will be improving your existing technologies. For instance, a company’s website plays an key role in it’s marketing. Your digital marketing partner can give you that boost with well-thought marketing strategies. Remember, an efficient digital marketing agency will bring new strategies to the table and try to improve the existing ones. If that’s not the case for your digital marketing partner, then you need to hire a new one.

Are They Making Strategies More Competent?

The key to digital marketings success is the feilds use of data. Because of this you need to make sure your marketing team aren’t in silos. If you’ve hired multiple digital marketing partners, there’s a chance your company’s marketing is ineffective and not thriving. Different partners bring inconsistency and a difference in tactics as well.

When multiple digital marketing agencies work for you, a change in expertise can cause problems. This can affect your company’s marketing. Try to partner up with one digital marketing agency at a time to evaluate their performance. The most crucial factor is to determine if your digital marketing partner is enhancing your efforts rather than deteriorating them.

Are These Strategies Effective at Boosting Your Business?

Think about how long has your digital marketing partner been on board. Has there been a change in your business sales? Did they help improve traffic to your website and therefor your business? Ponder over all these questions. Moreover, check your sales and the traffic on your social media platforms and other digital media platforms.

Be sure to communicate with them if the sales activity is decreasing. Revisit marketing strategies with your partner; layout your thoughts and questions. Effective communication is key to resolving these issues. Digital marketing partners should convey insights and data across marketing channels. An invested partner should offer recommendations and suggestions considering the latest and effective marketing trends for optimization.

What Is Their Most Innovative Strategy Or Tactic?

Digital platforms are continuously changing, and excellent digital marketing partners should provide you with the latest and innovative ways to capitalize on your marketing plans. furthermore if your digital marketing partner doesn’t give you innovative ideas, then you need to reconsider. The key to digital marketing is thinking outside the box. The audience and viewers are familiar with and fed up with traditional and boring marketing ideas.

To get their attention, your digital marketing partner will come up with something creative that catches eyes. Moreover, they’ll need a digital marketing strategy that’s engaging, because that makes loyal clients. With the right digital marketing strategy, you can effectively attract new customers and retain the existing ones.

Remember, the right digital marketing partner will start communication regarding your marketing plan. However, working with creatives means you need to explain your goals. Partner up with a digital marketing agency that nurtures your company’s marketing needs and is an asset to you. Hire Kallen Media to ensure just that.

Ever since the pandemic hit the world, several companies have jumped on the digital marketing bandwagon.  Companies have embraced digital marketing to be in a better position to network and engage with their customers. 59% of the organizations globally have accelerated their digital presence during the COVID-19 lockdown. Some are still struggling to make their mark, while others haven’t even stepped into the digital world. So heres our guide to digital marketing for businesses.

So what is digital marketing? Why has it taken the world by storm? Is it essential for you as a business to partake in digital marketing to boost your business? This blog will answer all your questions about digital marketing. Continue reading to know what digital marketing is, how it works, and why is it so crucial for your business in today’s time?

What Is Digital Marketing?

In simple words, digital marketing is marketing your products and services on a digital platform. You advertise and sell your products by leveraging marketing tactics such as email marketing, social media marketing, and mobile marketing, etc.

What is marketing? It is making the right offer to the right person, at the right, in the right time. In today’s time, your target audience is online, surfing, browsing, and researching.  Digital marketing puts you in those channels so that you can effectively market your products to your prospects.

If you’re new to digital marketing, the idea of mastering it might be a bit overwhelming.

We get that. That’s normal.

You’ll be overwhelmed to see so many tactics and new practices to incorporate in your marketing campaigns. Yes, you’ll have to learn all those tactics as they lay the foundation for your business by attracting potential buyers, compelling them to take the desired action, and making offers to your audience that they will respond to.

Let’s take a closer look at how this works.

How Does Digital Marketing Work?

Just like traditional marketing, digital marketing also aims to strengthen the bond between businesses and their customers, prospects and leads. But the fact that digital marketing reaches more potential consumers is why it has successfully replaced the traditional marketing methods that were much more costly and less effective than digital marketing.

Think about the last purchase you made. From purchasing a new property or hiring someone to fix your home drainage system, you always begin by searching the internet to find out how to deal with the problem or look for the best options available.

Your buying decision is always influenced by the reviews and testimonials you view online. Therefore, an online presence is a necessity for your business, regardless of what you sell.

An effective digital marketing campaign puts you on multiple platforms where people spend most of their screen time. You connect to them via various channels.

• Generate unique and informative content to keep them updated with the latest news and provide possible solutions for the recent problems to keep your audience engaged.
• Use multiple social media platforms to share your content that is much light-hearted and casual.
• Optimize your content with search engine optimization to increase your rank on search engine result pages so that more people can view your website ad its content.
• Make paid efforts like pay per click (PPC)to drive paid traffic to your sites.
• Incorporate email marketing to follow up with your prospects and continue updating them with any new offer or announcement.

When you merge all these tactics, you’ll end up with an easy-to-operate, efficient, and effective digital marketing campaign that’ll be able to meet its objectives.

It might look impossible to incorporate all these components together from scratch into your campaign, which is why we’ve put together this guide to help you build an effective digital marketing plan.

How Will Digital Marketing Help Your Business?

A strong digital presence can be helpful in multiple ways:

• Increase the brand’s awareness.
• Retain potential customers while attracting new ones.
• Increase customer loyalty with frequent communication and enhanced engagement.
• Target the right audience. Thus, saving your finances and time which are both crucial in today’s world.
• Most digital platforms have some level of reporting that can help refine your ad targeting and design
• You can easily measure and monitor the effectiveness of your marketing campaigns.
• Helps your brand gain credibility quickly and sustainably.

If you’re looking for a digital marketing agency in Phoenix that’ll help increase your brand’s online presence and take care of all your digital marketing activities, Kallen Media is the right place for you.

From Google ad grant management, web designing, content marketing, SEO services, and social media marketing to blog writing and posting in Phoenix, AZ, we cover all aspects of digital marketing for you within your budget.

Contact us to get a complete range of digital marketing solutions at budget-friendly packages in Phoenix.

Top Blogging Mistakes to Avoid

Blogging is a significant part of getting businesses off the ground and keeping them there. But it’s not as simple as it looks. Good blogging requires proper research, dedication, and skills to ensure your website can meet your requirements.

Even with all the skills and dedication, you often make grave mistakes that can be fatal for your business. After all, no one’s perfect!

In this detailed post, we’ll cover some common mistakes that you should avoid at all costs when building your website blog to get more organic traffic on your blog posts.

Not Resonating and Relating With Your Audience

If you want your content to perform well and your blog to attract maximum traffic and generate leads, the audience must relate to the content. It must compel them to take the desired action.

The biggest mistake that companies often make when blogging is expecting the content to perform well when they haven’t paid much heed to the audience’s demands.

To avoid this mistake, you need to understand your buyer’s persona and what they value. Creating content around those things will help bridge the gap and attract more potential buyers.

Your Tone and Style of Writing Is Too Stiff

A blog post is not like your thesis or term paper. It’s much more informal and conversational. Therefore, when bloggers first start, they face some difficulties with getting the hang of it.

Your content should be in a tone that engages the audience, and they enjoy reading it. It shouldn’t be monotonous and boring. Let’s be honest; most people don’t go through the whole piece. So if you want them to stay hooked, you have to make your writing effortless to read.

Be more conversational with your style and loosen up your writing.  Add more contractions, make a pun, and get rid of jargon. A more approachable way of writing will make consumers feel they’re dealing with people and not robots. That’s how people talk and also like to read.

Choosing Topics That Are Too Broad To Be Covered

When people start blogging, they opt for topics that are generally very broad. For example, ‘the best business practices’ or ‘how to make money online.’ These topics can’t be covered in a single piece, and you often end up doing a below-average job in answering them. This is what bounces visitors off the site when they don’t get answers to their questions appropriately.

A more specific title will help you be on point and answer what the visitor’s looking for. It will also be effective in targeting the audience that is most likely to be converted into leads.

Making Your Content a Brain Dump

It is very common among writers that when you get a brilliant idea, making you so excited and tempted that you start flowing it out in words. But the result is not what you had expected. It’s a sub-par blog post.

Like we said earlier, people will, most of the time, only scan through your pieces. Therefore, you have to organize it in a way that the crux is delivered via headers.

Structuring your blog with section headers and templates will make it easier and interesting for the reader and prevent them from bouncing off your site.

Not Using Enough Data as Evidence to Back up Your Claims in the Post

Arguments and claims become much more compelling when they’re rooted in research. It shows you know what you’re talking about. As a marketer, you don’t want your reader to go through the blog and leave your site without taking the desired action.

Data-driven content will compel people to take that action as the stats enhance the reader’s trust in your business. A good blog post offers the main argument, establishes proof, and then ends with a takeaway for the audience.

Not Adding Enough Contexts to Back up Why and What You’re Saying 

Suppose you’re saying that companies should expand their social media presence with new tools and strategies. That is a virtuous suggestion but an incomplete one. Your writing will be worth it when you also mention how to use the marketing tools and which tools to use.

There’s a better way of saying the same thing. Companies should expand their social media presence with new tools and strategies. For example, running ads on different platforms like quora or running sponsored content on Instagram will help increase brand visibility.

Try illustrating your ideas with visual aids, examples, and additional content to make your blogs more worthwhile. Sometimes you might use a word or acronym that the reader isn’t familiar with.

Therefore, adding information that will further explain those terms or visually presenting your ideas will help the reader have a clear understanding of what you’re talking about. This will convince them that the company is transparent with their thoughts and isn’t foul playing, thus developing their trust in you.

If you want your blog posts to be free of the mistakes that can fend off your potential customers, reach out to Kallen Media. We provide plagiarism-free, unique and engaging content for your visitors.

Our content not only enhances your brand image but also paves your way for better client interaction. We also offer Google ad grant management, web designing, content marketing, SEO services, and social media marketing services in Phoenix, AZ.

Reach out to us to give your websites a boost with customized content.

Unlock the Benefits of SEO for Your Website

If you want to enhance your brand’s awareness, expand your reach, and earn higher revenue, it is crucial to incorporate search engine optimization in your digital marketing campaign. This will help improve your position in the marketplace. The benefits of optimizing your content are endless and worth all the hassle.

This blog will guide you on the top benefits of SEO and how it helps make your marketing strategies on digital platforms effective.

1. It Boosts Your Brand’s Credibility

Any site that’s ranked high by the search engines and appears in the top searches on a search engine result page (SERP) is considered trustworthy and of high quality.

Hence, ranking among the top search results helps make your business credible. Investing time in getting the right keywords for your website, making it user-friendly, and increasing the site speed will help your site rank higher.

2. Leads to Better User Experience

Improving user experience will help you rank better on the search engine result pages organically without any paid efforts.

The days are gone when websites were ranked based on backlinking and keyword stuffing. Therefore optimizing your site will also ensure that your website enhances user experience as both go hand-in-hand when it comes to ranking higher.

3. Gives You a Competitive Advantage

Successful businesses are firmly holding onto their market shares by effectively using digital marketing practices, the foundation of which is search engine optimization.

With billions of searches being made daily, investing in SEO is the best approach to compete organically for a better reach. It’ll help you outshine the competitors and attract more customers.

Consider two companies from the same industry producing identical goods at competitive pricing. One runs an optimized website, whereas the other one doesn’t. Who do you think will be able to generate more profits assuming all the other factors are the same? The one who appears at the top of the search engine result page, of course!

Search engines can be unbelievably impactful in keeping you ahead of your competitors. Therefore, you must not underestimate them and make maximum use of them by optimizing your websites.

4. SEO Targets Quality Traffic

SEO is an inbound marketing strategy. Unlike traditional outbound advertising channels, where you reach the audience who’s willing to hear from you, SEO works the other way round.

Disruptive ads and spamming emails that were used earlier weren’t effective in generating more leads as the majority of the consumers found them annoying.

SEO is much more customer-centric. Instead of forcing the customers to view their promotional campaigns, it focuses on making quality content easily accessible to the target audience whenever they need it. Thus, generating more leads.

When you attract users who’re actively looking for a product or service, you are likely to reach your target audience. It also increases your chances of successful lead generation as the consumer is already considering a purchase.

5. You Don’t Have To Pay For Ads in SEO

Organic rankings on various search engines are based on how it perceives your site to provide value to the researcher. This means if your website is of high quality, both in terms of content and user interface, the search engine will automatically direct more users to your page, thus increasing traffic on your website.

Your websites can easily attract organic traffic if you optimize your sites and make them worthy. With search engine optimization, you won’t need to make any additional investments, unlike in PPC, where you have to pay each time a user clicks your ad to continue attracting potential customers.

With 92.2% of active internet users visiting online stores, an optimized website is the best way to generate maximum leads and purchases.  If you want to optimize your website and boost your business online, look no further than Kallen Media. Our SEO services in Phoenix will do wonders for your website and your brand.

Experts at our digital marketing agency use the best practices to provide top-notch yet affordable SEO services. We also offer Google ad grant management, web designing, content marketing, blog writing and posting, and social media marketing services in Phoenix, AZ.

Reach out to us to outshine all your competitors.

94% of the first impressions on a website depend on it’s visuals and design. Dont underestimate the importance of website designing and how it can effect your business.

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It’s a great way to raise brand recognition and develop relationships with prospects.

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Search engine optimization is a great way to promote your website. It’s affordable, it’s effective, and it pays off. But there is a catch – SEO takes some time to achieve any meaningful results. These results can be a severe drawback when getting a business off the ground or promoting a new website. That is why some people try to circumvent it by relying on black hat SEO instead. But black hat SEO is risky, and it can cost you a lot in terms of ranking, reputation, and even long-term success. So what are some of the tactics you should avoid?

What is black hat SEO?

When Google determines the ranking of your website in search results, it does so using clever bots and sophisticated algorithms. But no matter how good Google is, it’s almost always possible to develop creative solutions that will trick the machine. In the early days of SEO, that’s precisely what happened – people would discover what made Google tick and exploit it to inflate their rankings artificially. For this reason, search engines now have specific rules to ensure they’re serving up the best possible results for their users.

If you want search engines to like you, you need to play by their rules.

Whether or not they follow these rules, SEO tactics are divided into three categories: white hat, grey hat, and black hat. White hat SEO follows the guidelines set by search engines. Grey hat SEO technically falls within the rules, but the practices used are still frowned upon. Finally, black hat SEO falls under SEO practices that go against search engine guidelines. Why would anyone want to employ SEO tactics that search engines specifically condemn? The answer is simple – they give quick results. When you’re just starting a business and your website doesn’t influence other brands in the industry to rely on, this can seem like an attractive alternative.

What are some ordinary black hat SEO tactics?

People get creative with breaking the rules; consequently, there are hundreds of different black hat practices one could employ. But if you’re looking for an effective marketing strategy for the long-term, these are the main tactics to stay away from:

• link farming: setting up several websites so that you can link back and forth between them and create the illusion of many backlinks
• keyword stuffing: using the target keyword excessively to the point where it affects the quality of the content
• doorway pages and redirects: immediately taking the user to an unrelated, often malicious page when they click on a link
• cloaking: serving up different pages for search engine bots and users
• negative SEO: lowering competitors’ rankings by spamming their comments, directing suspicious links at them, and even hacking their websites

Why should you avoid black hat SEO?

Even though black hat practices often show quick results, they come at a high cost. It’s best to avoid them because you’ll face some serious consequences.

You risk negatively impacting your rankings and visibility.

Typically, black hat tactics work by attracting tons of traffic to your website. But traffic quantity is not the only thing that determines your Google ranking. Traffic quality will affect other measurements, such as bounce rates, time-on-page, abandonment rates, and more. Ultimately, the negatives will outweigh the positives, and your ranking will suffer even if you’re never found out.

You could get penalties.

The more likely problem, however, is that Google’s algorithm will catch up to you. This could then lead to penalties of varying severity. You might experience a drop in rankings, limitations on new content positioning, decreased domain authority, and even outright bans. Even when the penalty itself is not permanent, recovering from it will take a lot of time and effort.

Eventually, search engines will catch up to you and punish you.

Your authority and reputation will suffer.

Google ranks websites it can trust higher than those it can’t. This is why domain authority is so important. Domain authority consists of several measurements, many of which you cannot control. But a significant component of it is backlinks. This is something you can influence. Getting authoritative site backlinks, either organically or through link building, will improve your reputation on Google. But if you try to manipulate your backlink portfolio using link farming, spam comments, and other black hat practices, this can severely damage your domain authority for years to come. Given how vital domain authority is, your ranking will undoubtedly suffer.

Your user experience scores will be low.

SEO is ultimately about user experience. All the different measurements that go into an algorithm are supposed to be indicators of customer satisfaction. So it’s not enough to drive traffic to your website; you need to make sure your users are happy with what they find. Keep redirecting them to unrelated pages, making them read nonsensical content stuffed with keywords, and linking them to websites that don’t provide any value. You will only ensure they never revisit your website.

You won’t achieve long-term results.

The big selling point of black hat practices is fast results. But those results don’t last. Whether it’s because poor user experience lowers your ranking or you’re discovered by Google, trying to trick the algorithm will eventually backfire. So if your goal is to be successful long-term, you should focus on white hat SEO. It will take longer to build up your website with it, but patience will pay off in the long run.

What should you do instead of black hat SEO?

Instead of investing in the quick and risky black hat SEO, you should focus on white hat practices. This includes improving page loading speeds, adopting a responsive design and optimizing for mobile, using keywords and their variations naturally, and building a backlink portfolio relevant to your niche. All this will take some time and effort to achieve, and you probably won’t see any results for months. But once you reach a certain level of authority and a particular ranking in search results, things will get much more accessible. You won’t have to worry about significant drops or penalties. Not to mention, your users will appreciate your website more. In the end, playing by the rules will pay off.