When starting a business branding is essential. (more…)

A good advertising plan can make or break a business. And these plans are even harder to make if you’re in a low margin industry. Nonprofits are one type of business where advertising is challenging but essential work. But nonprofits’ unique bearings provide them with some exceptional opportunities. So today, we are going to talk about advertising for nonprofits. If you’re reading this blog, you probably know what a nonprofit is, but how does one advertise effectively?

Any advertising strategy tailored to nonprofits will have specific plans to ensure success. Nonprofits are often emotionally compelling businesses with low operational capital. Because of this, we will talk about strategies that don’t break your bank. in this blog, we address concepts like free PPC ads for nonprofits, media-driven advertisements, and event marketing. We will also give tips about different cost-effective options so you can maximize your advertising budget. So let’s get started by talking about ways your nonprofit can access free ads!

Nonprofit PPC

Digital marketing in any sector often relies on paid print advertisements that encourage traffic to a site. Significant companies like Google and others offer these ads to anyone who needs to spread their message. But unfortunately, in the nonprofit world, these ads can be too expensive. The silver lining for nonprofits is that some advertising agencies will offer this advertisement to nonprofits free of charge. These companies are happy to help registered charities, and the services they provide are top-notch. So what are some examples of nonprofit click-based ads?

One shining example of these ads is the google ad grants program. If you’re operating a registered nonprofit in us, then odds are you could be getting thousands of dollars in marketing services completely free! In an industry where spending even a little money is carefully considered, free marketing is a huge boon. Another strategy to increase your click-through rate is social media advertisements. Similar to other PPC ads, a little bit goes a long way to improving your web traffic. Next, let’s talk about content-based ads and why media is suitable for nonprofits.

Advertising for Nonprofits With Media

Videos and pictures have a unique way of compelling people into action. Unlike text, media can quickly and easily create a personal investment from an audience. Media content’s power to inspire makes it an incredible component of nonprofit advertisement. Content-based advertising can grow your reach and strengthen existing supporters’ bonds. Supporting charities is a fulfilling activity for many folks, and many people will jump at the chance to help a nonprofit. But what kind of media should you be producing?

Videos are exceptional when advertising for nonprofits; many people still remember classic in the arms of the angels’ ads from decades ago. If you can find a way to represent how important your work is in visual form, the odds are that content will resonate with your audience. but you don’t solely have to rely on video. An evocative picture or series of photos can be a powerful educational tool. Lastly, media can bring exposure to lesser-known operations. By teaming up with production staff, your nonprofit gains access to multiple channels to entice new and old supporters. Another terrific way to gain support is by physically approaching clients and donors through event marketing. 

Nonprofit Events

From silent auctions to full-on parties, events are a time-honored fundraising method for nonprofits. But these events can be a marketing powerhouse as well. A flashy event or a good time is a chance to reward your loyal team and bring in brand new supporters. Event marketing is an expensive gamble, but potential rewards from it are high. If you pull off a quality event, you’ll have your donors thinking about you for years to come! But events aren’t purely about donations; you can use events for crowdsourcing as well.

A charity event like a barn raising or food drive can dramatically increase your hands on deck. group work makes specific impossible tasks into achievable goals. One classic example of this collaborative event work is holiday soup kitchens; every year, people come together across the world to feed people less fortunate. From crowdfunding to donor acquisition, there are lots of reasons a nonprofit should look into event marketing.

Advertising for Nonprofits

The right kind of advertising can be a tremendous asset to companies bottom line. But without a colossal budget, marketing can seem like a distant dream. Fortunately for charities, while it might be hard, advertising for nonprofits is an important task. Some methods are the same as regular ads but with unique benefits. Unlike a standard for-profit, some PPC like google ad grants are free for nonprofits. Nonprofits also have strong emotional undertones. If you create media content, you can capitalize on that emotion. And lastly, we talked about the different kinds of event marketing that are most useful for charitable businesses. Kallen Media has been working with nonprofits since day one. If you need a custom marketing strategy to help your nonprofit, check out our blog on work we’ve done with other nonprofits like Latham Centers.

Conversational marketing used to be a strictly one-on-one interaction between an agent and a customer. But technology is enabling conversations that people and businesses could never imagine. As our entertainment evolves, marketing is changing with it, and conversational marketing is having a rebirth. Now more than ever, companies are choosing to lower the curtain and engage with their clientele.

Today we will outline how to create real conversations with your clientele and outline why conversational marketing is rising. After that, we will touch on two growing mediums companies are using to generate customer input. Everyone knows understanding your customers is important, but most people don’t want to engage with faceless corporate entities. So how do you get people to interact with a company?

Creating Real Conversations

 

People like to feel heard and understood, and obviously, trying to understand everyone is a hard thing to do. But brands who are doing this well know it’s better to listen first and ask questions. A good marketing campaign that involves people provides an easy route for participation. Conversational marketing helps break down these barriers and really lets you collect input from real customers. And once your company is recognized as a trusted communicator, your reputation will proceed you.

Creating engagement is difficult, but it’s a necessary step to your brand’s success. Word of mouth endorsements is a time-honored way to drive sales and grow a business. A brand that is utilizing conversational marketing tactics can easily generate these valuable endorsements. Even the best ads are worth less than someone’s friend or family member personally referring them. And now more than ever, companies are trying to leverage this precious resource.

Trending Into 2021

 

During the lockdown, a lot of brands have lost valuable advertising spaces they formerly relied on. This insulation has deeply changed marketing, and personal outreach has become an essential part of branding marketing plans. With people stuck at home, brands are forced to come to the table and talk with their niche. Fortunately, conversational marketing has been thriving under these conditions. Brands that adopted social media strategy pre-pandemic have continued to thrive even though they lost their customers’ exposure.

Marketing plans that relied on people driving their own narrative have been successful in this unique landscape. And conversational marketing thrived under pandemic conditions. The unique fact that people could still reach out from inside their own homes online was a boon to this outreach style. One precious tool companies have been using to make real conversations with people is social media platforms.

SMM

 

Social media has its problems, but it has always dominated one area by connecting people with other people. Companies that understand how strong this tool has been able to grow entire business empires by leveraging followers and influencers. There are many different strategies for growing a brand on social media, but they all rely on connecting with real people.

Social media marketing was already on the rise before the pandemic for years, but it became many brands’ single point of contact during the last year. Diversity is important in any marketing plan, but social media marketing is currently the single best way companies can connect to their customers. A smart marketing strategy for 2020-2021 should be social media-heavy. Another strategy that companies have been using to connect to customers is podcasting.

Podcast Copy

 

Podcasting copy is a widely accepted way some modern brands are using to get affordable advertising spaces. Like radio was a boon to local small businesses, podcasting enables companies to grow and expand their markets. Podcasters spend a long time developing trust with their audience, so if you can make a connection and build a relationship with a podcaster, you can get access to that whole community.

Podcasting is on the rise as a lot of people’s daily entertainment. And marketing agencies are recognizing this trend, but small businesses can follow in suit. It’s easier than some people think to reach out to a podcast and sponsor them. Podcasting copy gives companies the chance to get a message out to a target market.

Conversational Marketing

 

Conversational marketing has seen a recent wave of modernization, and everyone is benefiting. Companies are using modern tools to create actual conversations with customers, and we see positive results. Customers are being heard, and products they like are being shared faster than ever.

In 2020 and 2021, the pandemic has stuck people at home. But isolation isn’t a problem for modern conversational marketing. Tools like social media and podcasting have enabled people to connect from the safety of their houses. Companies that have adapted to these formats have seen great successes. If you’re looking for help developing your marketing strategy and want to include real customer outreach, Kallen Media can help. Contact our social media marketing team to develop a customized approach to your customer outreach.

Filling a job position is one of the most exciting changes a business can make. A new hire can bring ideas and life to your company! But between H.R, managers, and everyone else on the hiring team, it can feel like a time-consuming process. Over the years, recruitment marketers have tried to make this field more efficient. And in 2020, recruitment marketing has advanced so far that this process can be fast and painless.

Today we will explain a little bit about the basics of recruitment marketing. In the blog, we will tell you about some current tools and methods of these businesses. And finally, we will also answer an important question; In a time where there are more candidates than ever, how is recruitment marketing responding? So let’s get started with a quick rundown of what recruitment marketing is!

Modern Recruitment Marketing

 

Recruitment marketing is the process of finding and nurturing talent to work for your business. This process pairs the right employees with the jobs best suited for them. Recruitment marketers partner with job searching platforms, utilize specialized software, and even comb social media. Essentially these people will work with your company to find candidates who exceed your expirations. But how does it all work?

Recruitment marketers do the hard work. Whether by using software of personally reviewing candidates, the recruitment team determines what strengths someone should have to succeed. After outlining ideal candidates, the recruitment team identifies quality candidates and connects them to the relevant parties. This process is complicated, but the potential hires you find are top contenders in a massive talent pool. So how do these companies find candidates?

Recruitment Marketing Tools

 

One of the best tools in the recruitment marketing arsenal is partnerships with job searching tools. Companies like Indeed and others often team up with companies to get more access to people looking for jobs. By being involved on the ground level with these systems, recruitment teams can comb through massive pools of data. In fields where end-users communication is low, this data can make sure your coworkers will be a good fit. Job searching tools also let these professionals connect to people actively looking for work.

Another valuable tool for connection is social media. Social media has two crucial roles in relation and vetting. Social media is a perfect tool for reaching people and spreading a branded message. Recruitment marketers understand this and will use social media accounts to promote companies branded content toward potential hires. Social media also can help you research a candidate. It is no secret that your job might see your social media presence, but your future jobs are all watching too!

Recruitment During the Pandemic

 

From both sides of the table, recruitment during the COVID-19 pandemic can feel impossible. Candidates are stuck at home while jobs flood with applicants. Now more than ever, it has become hard to figure out who is the best bet for a job. But fortunately, these strategies only work better with more choices! These services can also benefit people searching for work. Recruitment services can put you into a position which is a good fit for you, and often faster than other resources.

Although the pandemic has caused a massive increase in job searches, recruitment marketing is ready. Most of the job of recruitment marketers is to identify the best person for a job. And even though there might be more candidates, the jobs are pretty much the same. So lots of applicants mean more choices and more kinds of people. On the flip side, recruitment is more efficient than cold applications. When a person has a relationship with a company, they become trusted. Being presented by a recruitment team as a candidate, you’re already vetted by people the company trusts. By having an in from a recruitment marketer, a candidate can shine even brighter!

2020 Recruitment Marketing

 

Are you having trouble finding the best hire you can get? Recruitment marketing helps fill positions with qualified professionals. And in 2020, recruitment marketing is becoming more useful than ever. In the modern age, recruitment marketing exists to make hiring easy and painless. The most effective tools for recruitment marketing are partnerships and connections. Companies like indeed help marketers find people, and social media helps them connect easily! But does this all work during the pandemic? Short answer, yes. This health crisis has created an influx of candidates, but recruitment marketers are here to help!

For a business taking the time to search through candidates can feel like a costly chore. But recruitment marketing services are here to save you time and money. If you’ve been struggling to fill a job position, or you have too many candidates to decide, Kallen media can make your decision easy. Reach out to us today and get in touch for help with recruitment marketing.

Digital marketing is a fast-growing industry. So its no wonder a lot of marketing professionals are looking to break into the field. But what exactly is digital marketing, and what kind of work will you be doing? So today, Kallen media is going to tell you about some digital marketing jobs!

But what if you’re looking for an entry-level job? Digital marketing can still work for you. Many firms offer internships and entry-level positions with a focus on digital marketing. The work won’t be glamorous, but it can help get your foot in the door. But what about experienced professionals looking for a job?

So maybe you’ve been working in traditional marketing and are looking for a change. The digital field might work great for you. And there are a considerable amount of jobs for experienced marketers who are eager to learn more. A lot of the posts provide opportunities to grow skills and give on the job training.

1-2 Years of Experience

 

One of the best jobs for semi-trained professionals is a content marketing specialist. And this job is a good fit for someone with excellent attention to detail and some SEO experience. You would be responsible for researching and generating SEO optimized content. If you’re trusted, you may even get to work on the front page of a website!

Are you trying to put your social media knowledge to work for you? A social media coordinator position might be perfect! Social media coordinators will be responsible for promoting brand goals via social platforms. A good writing foundation and strong communication skills and knowledge of what goes viral will help make you stand out.

Are you an analytical marketer with experience using SEO optimization tools? You are qualified for an SEO specialist job. SEO specialists are all about user engagement. Your job will be to collect and maintain the data and tools you need to run the best possible website. A little bit of HTML or CSS knowledge will go a long way for this position. If you’re interested in any of these positions and have 1-3 years of prior experience, you could make around 50,000 a year. So now let’s talk about what you can do next!

3 – 5 Years With Digital Marketing Training

 

Maybe you’re already doing web design and are looking for a promotion, or you have cut your teeth designing product campaigns. No matter what, if you have experience in the digital marketing world, there are some fun jobs for your qualifications!

Are you an experienced web designer fluent in CSS3 javascript and other front end languages and frameworks? Front end web designers use these skills every day. A front end designer is responsible for testing implementing and maintaining all aspects of the users’ experience. This job is code-heavy and suited for an analytically skilled person. Some skill with responsive web design helps candidates.

Do you have graphic design experience and time spent working with corporate social media accounts? You should start searching for a position as a social media manager. Your day to day can include designing campaigns, industry research, and brand development. Some expertise in communications or event spaces can make a candidate stand out in this field.

A product marketing manager position is open for powerful communicators with experience meeting tight deadlines and excellent program management skills. Thus product marketing management is all about providing marketing teams with the information they need to succeed. They also develop new communication tools to help connect consumers and clients alike!

These positions have different salaries with the lower end at 60 thousand and the high at over 100 thousand a year. These positions are all options for people with field experience looking to grow. But what if you’re a digital marketing professional looking to take the next step? What are some jobs you might be interested in doing?

5 – 10 Years in Digital Marketing

 

So you’re a digital marketing pro now! You’ve spent maybe a decade in the industry learning and testing out your skills. What are the kind of positions you should be entertaining? Well, it depends on your skillset.

Can you develop a strong team of coworkers who get the job done? Do you have excellent communication skills? E-commerce directors have all these skills and the track record to prove it. Your job is to build a team that is innovative and effective in driving company sales and promotions. The average E-commerce director makes $112,000 a year.

Maybe you thrive under pressure. But do you have experience handling multiple projects at once while developing operational KPI’s? Director of product marketing might be the position for you. Product marketing directors will plan and execute operations while relaying analytics to stakeholders. The average salary for the director of product marketing is $167,000.

Are you a visionary and creative thinker? Are you a leader with the ability to break down complicated issues? An original director position would fit you. As a creative director, you will pursue new ways to develop brands and marketing content. A robust creative director is involved in all levels of their operation. The average salary for creative directors is $133,000.

For more information on work in digital marketing jobs or any digital marketing services, contact Kallen media.

Viral marketing is quickly becoming the industry standard for new products. The peer to peer promotion of viral campaigns is unmatched. But you can’t just produce random content and hope for a win. Viral marketing campaigns should be planned out like any other marketing effort.

Planning your viral promotions can seem complicated. Do you want to have your product featured in videos? Do you need more peer-to-peer conversations? A plan is key to the success of an ad campaign. The first decision to make is if you want to have a passive or active campaign.

Targeting Groups or Individuals

 

For a campaign strategy, it’s essential to decide a market segment you want to target. Your two main choices are abundant, diverse groups, or smaller, more targeted groups of individuals. When targeting groups, expect to produce high amounts of content. So to target these groups often, viral campaigns turn to automation. Automation used to be a costly process, but modern advances make it easier than ever!

If a campaign is focused on individuals, you need less content. However, this content is harder to generate. Often the best way to market to individuals is peer-to-peer contacts. This kind of marketing campaign creates lots of responses but takes time to do right.

Passive Viral Marketing Campaigns

 

Passive viral marketing is the idea that consistent touchpoints over the internet will provide results. One example of passive marketing is email flyers. These automated email systems send out constant promotions to anyone from their target markets. Most automated marketing is passive online marketing.

 

 

Because this marketing strategy relies on sheer numbers, it provides a great mix of potential new consumers. Passive campaigns are valuable to inform people about a new product and generate users. Passive marketing is a numbers game. Because of this, more touchpoints means more users! But there are some risks to passive marketing.

One big drawback to these campaigns is their ability to generate interest. While the sheer numbers make them successful, most automated ads don’t translate to sales. Because of this, these ads also create less loyal customers who may only buy a product once and never return. You also have to be careful with automated ads. If someone receives too many ads, they might become annoyed. This outcome is the opposite of what a company wants its ads to do!

Active Viral Marketing Campaigns

 

Active campaigns focus on tailoring content specifically for individual niches. Because they focus on smaller groups, these ads can be much more detailed and focused. An excellent example of active viral marketing is to share buttons. Many websites will add a feature to share products via social media. So with the addition of a simple button, people create peer-to-peer reviews for your product! All active ads are focused on individuals.

The main issue for active campaigns is their narrow reach. The tailored approach means your audience is smaller than average. This niche means that you’ll tap into smaller market segments and slower adoption of the product. This can make it harder to get your campaign noticed. This being said, these active campaigns are still incredibly good at creating a brand.

 

 

Active ads create more loyal customers by serving a specific niche. Although there are fewer users, they are more likely to stick with the product. Active ads can also increase user engagement. By creating a community, dynamic ads can grow themselves.

Examples of Viral Marketing

 

Most viral marketing campaigns are classic examples of marketing to your niche. The main difference is these ads are all designed to create a peer to peer engagement. One perfect example of active campaigns is social events. Deals for people who promote social experiences improve the overall response of customers. Similarly, personal invitations produce more interactions. Only personalizing flyers creates extra interest. Both of these strategies create a community aspect for a product that helps build loyalty.

Unlike active campaigns, passive ads rely on numbers. Examples of these campaigns are marketing tactics that focus on reaching everyone you can. An excellent example of this is automatic product recommendations. Some e-commerce sites will recommend products you might want after purchase. These ads aren’t specific to any consumer but rely on cross-selling tactics to succeed.

 

Viral Marketing Campaigns

 

Viral marketing campaigns require appropriate planning. So a company must decide if it wants to target groups or individuals. When focusing on groups, passive methods work best. For individual campaigns, tailored active viral strategies are effective. Passive tactics get many more hits, while aggressive campaigns are more persuasive. Both approaches are valuable to viral marketing strategies. If you want to learn more about viral marketing, contact Kallen media via our website.

How can a business benefit from psychology? Neuromarketing strategies require substantial data sets and multiple costly tools. Companies interested in utilizing neuromarketing almost always outsource. So, a company should understand which strategies it wants to use. Studies are never free. Businesses should be careful because this process is costly. Common knowledge of neuromarketing practices helps you know what data is essential.

Neuromarketing is the use of psychology research for a marketing plan. Advertisers must plan for these methods. Often these practices require long studies. This study includes monitoring physical and subconscious responses.  So utilizing these practices helps make your content more noticeable. But what are some specific tools for neuromarketing?

Neuromarketing Tools: FMRI and EEG

 

FMRI and EEG machines are medical equipment that measures brain activity. An FMRI measures specific blood flows while EEG machines detect electrical signals. FMRI the best way to measure emotional responses. However, EEG is still useful and less invasive. Recently, companies have created tools that can run FMRI and EEG tests.

The best uses for these tools are branding decisions or improvements and measuring emotions. These tools show responses to your marketing campaigns via brain activity. Brain activity provides more useful data than verbal information. The big problem of using neuromarketing tools is invasiveness. Both practices require consumers and complicated machines. FMRI is almost impossible to do outside of a lab setting. But what if people can’t come to a lab?

Eye-tracking Strategies: Gaze and Pupilometry

 

Gaze eye-tracking focuses on analyzing the subject’s line of sight. This process tracks where a person’s eyes rest. Similarly, gaze tracking shows how long the eyes stay focused. Tracking allows firms to measure several things. What grabs people’s attention? Is the content confusing? How fast is your recognition speed? Tracking eye movement enables a company to see how consumers digest its content.

Pupilometry measures dilation in a subject’s pupils. Measuring pupil dilation tests focus. Eyes adjust to see important information. Measuring points shows spots that grab attention. Pupils also show how engaged someone is. And higher levels of engagement make more memorable experiences!

Tracking testing methods study attention and focus. A tracking test will provide a company with information on how a user reacts. Results can make marketing communications have more lasting impacts. Eye-tracking improves the entire user experience. Including web design, packaging, and all advertising. Eye-tracking data is another way to get a company noticed—response tracking is used in tandem with other forms of analysis.

Biometrics

 

Biometrics are measurements like sweat, heart rate, and respiration. These are a person’s external physical response systems. Biometrics is often used in connection with other neuromarketing strategies. So the second avenue of data is beneficial to measure secondary factors. But what exactly does biometrics provide?

Measuring physical responses through biometrics informs on engagement and positive and negative reactions. Our bodies have physical reactions to emotions. The biometrics data provide these insights. Measurement of responses allows marketers to improve the content of their advertisements. Content is developed by eliminating sources of negative emotions. This process is similar to facial expression analysis.

Facial Coding

When a company pattern tracking of emotions its referred to as facial coding. Facial coding uses cameras and other tracking equipment. Data about emotional responses come from collecting expressions. But People often emote without realizing it. So activity monitoring is vital to marketing. The data here is easy to manage. The process is cheaper than other methods. Facial coding is highly effective despite its lower costs.

Advertisers reach marketing goals by understanding how to elicit emotions. And it is easier to make people happy if you know what they like. Advertisers cant rely on guesswork. Facial coding is very effective at improving the content of advertisements. Although these processes seem complicated, they are useful. Facial coding makes more meaningful content. So you should start right away!

Neuromarketing Strategies and You

So neuromarketing is excellent at improving the design. Because of this, neuromarketing is excellent at improving web design. Kallen media studies current neuromarketing trends to improve our clients’ web design. And Kallen media specializes in blog writing. Therefore emotional response is a big focus of our business. Neuromarketing studies make sensitive blog posts more natural to write. Kallen media is focused on tracking of current industry trends to ensure peak performance! Because of this, neuromarketing is a big focus of our company.

It’s clear neuromarketing studies can help a marketing campaign succeed. But the methods can seem scary. Psychology makes marketing more complicated. But don’t be afraid to get started! Neuromarketing strategies are hugely valuable to a company. You have to know what you want to accomplish. If you decide to utilize neuromarketing tactics in your business plan, Kallen media is here to help.

Do you still have questions? Are you interested in learning more about neuromarketing strategies? Kallen media would be happy to explain any neuromarketing techniques. Visit our website To contact Kallen media for any marketing services or questions.

Advice From a Digital Marketer Working From Home

 

Working from home is something that is becoming more popular among businesses.  Currently, we are amid the coronavirus, which has made more people around the world start working from home.  While this may seem significant, there are often many challenges that workers face when adjusting from the office to home life.  My position as a digital marketer has given me relevant insights on how to work from me successfully.

 

I have experience working both in busy office environments and from home.  My experience gives me a unique perspective on how to transition and balance the two.  As a digital marketer, all my work is entirely done online to begin with. Due to this situation, it makes transitioning between an office and at home very easy.  Other positions aren’t meant for online at all, so that creates the challenge for taking a new job online.

 

Businesses are forced to come up with guidelines and ways to set their workers up without being adequately prepared.  This reasoning is why I decided to create a guide to help make the transition from working in an office to at-home seamless. Here are my top 5 tips from a digital marketer successfully working from home.

 

1. Have a dedicated workspace

 

Create distance between your parts of the home and areas of business.  By creating separation, you allow yourself areas to both work and relax. Mixing the two can often lead to additional stress or poor work ethic due to the availability of everything within one’s home.

 

 

Setting up a spare room as office space is a great way to create distance between personal and business.   Allow space for how you would like an office. Keeping a supply of pens, paper, and sticky notes can help make sure you have all the resources you need.

 

When I am working from home on digital marketing materials, I tend to work in the office.  This area is most free from distractions, and my roommates will know that I am working.  

 

2.  Set boundaries

 

Although you are now working within your home, that doesn’t mean that you need to be working all the time.  Set up a schedule that you can adhere to. Remember to incorporate breaks and time to eat. Being unrealistic is the easiest way to have your work and home life spill into each other.

 

Boundaries should not only stop with yourself.  If you live with other people, try to set ground rules.  Setting firm rules or guidelines helps establish a clear plan for how days should be oriented.  This is especially true in the case of whole households being cooped up together. If there is no respect within the household, it will make being productive much more difficult.

 

3. Be determined

 

Being determined is one of the essential parts of a successful work from the home strategy.  It is easy to get distracted or waste time when you are in your home. However, when offices first start the transition between work environments, its important to show results.  These results can vary drastically by the type of work you do.

 

If you display worse results while you are working at home than you did in an office, this will lead employers to think you are less active.  Oppositely, showing great initiative and diving into a project can reassure your managers that this is the correct decision. Specifically, during the time where the coronavirus has shifted so many businesses online, companies will primarily be looking at employee performance.  

 

4. Limit distractions

 

When you are sitting down to work, do just that. Work!

 

Limiting distractions can be difficult when you are within your home with countless things and people.  Making sure you are focused when you are working is the only way to can assure you are making progress. It is easy to procrastinate and push tasks off until later.  Hold yourself accountable for your actions and set daily goals.

 

 

 

 

These daily goals should be SMART goals.  SMART stands for Specific, Measurable, Attainable, Relevant, and Time Based.  In short, these are goals that you will easily be able to track. Goals like “write a paper” would not suffice because this is vague.  Setting a goal like a write two pages or 800 words is more attainable and trackable. My common digital marketing goals when working from home include creating x amount of posts or writing a certain amount of words for a blog.

 

5. Take frequent breaks

 

The final tip that I want to give everyone is to take frequent breaks.  Stand up and stretch your legs. Go to the bathroom or refill your water.  Staring at a computer screen for too long can cause you to lose focus and become less productive.

 

I love to do various exercises every hour or two to keep my body energized.  This may come across as strange in an office setting, but it can be perfectly normal within your home!  It is essential to try and keep yourself motivated; otherwise, it is easy to feel overwhelmed.

 

During this hectic time, I hope that this article was able to give you a few tips from a digital marketer to make sure you can be successful while working from home.  If you have any questions about working from home, be sure to comment or reach out to us through a contact form!  We also have solutions to help get your company online if you feel unprepared.

Content marketing is quickly becoming one of the most common digital marketing practices.  Odds are you have probably heard of this term before. But what exactly makes up this “content”?  Most frequently, it is companies hiring marketing agencies or hiring in house for writers and bloggers.  These people then create content centered around the company’s products or services.

Now, this may seem pretty simple.  However, doing this without a clear plan or strategy could mean your company is wasting hundreds or thousands of dollars a month!  Some specific strategies and tactics used when creating pieces of written work to increase traffic to your website.  These strategies include developing focus keywords, examining text length, and utilizing a free SEO plugin like Yoast to assure top quality content. Here is the Kallen Media guide to getting started with content marketing.

Choose Your Niche

The first step in creating your content is determining your niche.  This step means getting specific about what you want to focus on. Choosing a broad topic is a perfect starting point, but you will want to build on it.  For example, if you are an artist, what type of art do you make? What is your medium, and what is your favorite style? All of these questions are questions that your potential clients might have when determining your niche.

Once you have answers to these questions and know where you want to place yourself, you will begin to start finding topics to write about.  Think about what you would be interested in reading. Find the hot topics and create your views and opinions to make your content uniquely your own.  A great place to start is searching for the topics you’re interested in and see what the top results are online.

Look At Competition

Next, you are going to want to take a look at your competition.  This insight means reading your competitors’ blogs and marketing content.  See what resonates with you, and see what you don’t like. By doing this, it will help you create the ideal campaign that you know has critical points of other successful campaigns.  We do not recommend stealing their campaigns or trying to copy what these companies do. All this will do is waste time and resources. This reasoning is because you would be vying for customers who already have what you are providing.

There are some critical points that you will want to examine your competitors’ content.  One of the most significant aspects is going to be the keywords. Keywords are what search engines look at to determine what appears for various searches.  The goal is to have a campaign that targets keywords that your potential clients are interested in. Some websites provide research services like Moz and Ahrefs.  Here you can find information for sites from their backlinks to domain authority. I recommend looking at several successful websites that are in your niche.

Take their strengths and identifying their weaknesses is a great way to make yourself stand out.  Start with low ranking keywords. As you create more content, keywords will be more accessible for your website to start ranking for.  As you build credibility and traffic, you will be able to start going after more popular searches.

Create A Schedule

Time to create a schedule and stick with it.  Nobody reads content on a website that only has one post or article.  Constant content is essential to improve your website’s overall ranking continually.  My recommendation is to look at times when your possible consumers are most active. Odds are for most that will not be at 2:00 am.  Finding the perfect time to release and blast your content is essential for traction. You don’t want to spend hours on content that does not reach your desired audience because of timing.  One recommendation is to create weekly posts that people can rely on. This way, you will have a weekly announcement that your customer base will grow to enjoy.

Develop A Writing Style

Now it is time to create your style and add flair to your writing.  There are thousands of blogs on the internet. For your industry, there could be hundreds or more.  To stand out in the crowd, you need to have a unique style and voice. Voicing your passion and developing unique takes on popular topics is a great way to grow your audience.  Take a look at leaders in your niche and see what tactics they are using to succeed. By doing this, you will be able to take the best aspects of your favorite writers to create your unique pieces.  This discovery is where most content marketing will see the most traction.

Broadcast Your Message

Everything is complete on the content side.  Now it is time to make sure you are reaching your desired audience.  There are a variety of ways that you can do this. Broadcast new content onto all of your social media outlets. This new content will direct your followers back to your website, where you will convert them into paying clients. For smaller businesses, you may need to grow your primary audience.  Broadcast your new posts through paid advertising fronts. Examples would be using Google Ads or Facebook Ads to target your specific audience. Utilizing these Ad services also gives you the ability to use advanced tracking systems.  Through integrating these tactics, you will be sure that your content directed towards those most eager to buy your product or service.

Digital Advertising and Its Future

In the past years, many businesses have started getting acquainted with being able to speak to their audiences directly through digital advertising.  This engagement is a relatively new trend. While companies have been getting messages out to their audiences for years, it’s only been recent that companies can do it for free.  In the past, businesses would have to pay for advertising to send any messages out to their customers. Whether this was in the form of postcards, email, or print, it was all paid forms of advertising.

Nowadays, paid digital advertising has taken over a large portion of the advertising space.  While there is a large segment of paid digital advertising, there is a more significant segment of original brand promotion.  This advertising channel is where brands can directly interact with their customers without having to pay money. Many large companies like Facebook and Google are looking to capitalize on this by limiting the amount of natural traffic by replacing it with paid traffic.

Going Forwards or Backwards?

Currently, when a business post on Facebook, it is not being shown to everyone that is following the page.  A great example would be a business that has 1,000 followers. Odds are less than 500 of those followers seeing the post even if they are all on Facebook. This low view rate is because Facebook wants businesses to invest in promoted posts. For Facebook, this is an additional ad revenue stream, and it is a way to incentivize companies to spend money.

As we look ahead to 2020, the trends look like they are only going to increase.  2020 will be the first year that the GDPR compliance laws are going to be in effect within the US.  This will mostly limit data collection and use without the knowledge of the individual. The reaction to this comes from massive corporations like Facebook and Google passing on the fees to their users.

Odds are this will fall onto the businesses more than the users because they will the group hit largest by the data companies.  It is possible that soon businesses will only be able to interact with people is going to be through paid advertising. In some ways, it is like we are going back in time before free internet exposure was even possible.

What Does This Mean For You and Your Business

The most significant impact that this is going to have for small businesses is going to be forcing them to expand their marketing budgets.  The likelihood of companies or posts going viral without spending money is going to s. We would recommend focusing your energy on ultimately building out your pages and utilizing all the features offered to you.  This may seem like common sense, but in many cases, both Google and Facebook rank pages higher that have more information filled out within them.

Start investing within your website.  While it is essential to have active pages on social media websites, it is more important to have something that is your own.  Facebook policies can change, but your site will stay the same. Invest time and money into building out a website that displays the message you want your customers to hear.  Kallen Media offers WordPress website services at an affordable price, specifically for small business owners. By getting a site with Kallen Media, we will fill you in on all the latest news and information pertinent to both your brand and website within the digital world. Ranging from local Phoenix WordPress websites to small business web design, we have your back.

Try For Yourself

Don’t just take our word for it.  You can test out what we are saying!  Next time you post on a business page on Facebook.  Look at the number of views and engagement, compared to the number of people actively following your page.  More likely than not, there is going to be a significant gap if you are not spending money to boost posts!

Links May Be Hurting Your Views

Backlinks have been a critical resource for many years.  What if they were suddenly not such a good thing? That is what Google and Facebook are portraying with the limiting of views on posts that have outbound links.

Why might this be?

The answer is more straightforward than you might expect.  These massive technology companies do not want you to leave their websites.  By keeping you within the same environments, these companies can show you more advertisements and make more money.  Once a user leaves the site, companies now can no longer profit from them. This action leads to Google creating features like “Google My Business.”  The feature incentives users to not go to a company’s website, and stay on Google where they can find all the relevant information they need about the business.