Arizona, Kallen Media LLC, is excited to bring our recruitment marketing services to the local area.  If you or any businesses you know are interested in hiring new people, but don’t have the time our resources, you can come to us.  We are partnered with Indeed to provide a cheaper cost per clicks and a signing bonus. When you or your company works with Kallen Media LLC, we can give your first $150 in ad clicks free.  This promotion is only an offer that can utilize through the Indeed Partner Program.

Locations

We can offer our services to the Phoenix, Chandler, Tempe, and Mesa areas.  Our recruitment marketing services included everything from start to finish. All you need to do is provide us with the position you are looking for and the requirements.  The more details and information you give us, the better we can pick a candidate that will both match your qualifications and work environment.

Kallen Media LLC will take your listing on Indeed and start working our magic.  We have a dedicated support team dedicated to creating the most successful posts from the information you provide.  This tactic ensures that the candidates clicking on your listing have the best chance to translate into a potential hire. Set the daily cap on how much money you are looking to spend.  There is also the option of adding in a set period that you are looking to hire.

Process

Once candidates have applied to your open position, our dedicated specialists will start interviewing and screening your applicants.  As our client, you can submit to us any questions you would like us to ask your potential new hire. If you do not wish to submit any questions, we will put together a list for you.  Approval will be needed before the interview to ensure the questions match the criteria the business is looking to hire.

Typically Kallen Media LLC goes through a three-step interview process.  The first part is going to be a phone interview. This will allow us to gauge the candidate from their responses to questions while feeling out the general candidates.  Once criteria are satisfied, an in-person interview is created up on behalf of the company. This interview will be with Kallen Media LLC. These interviews have the option of being filmed if you wish.  Otherwise, we will conduct the interview and match the potential candidate for their position.

All things are going well from this point.  It is time for the candidate to meet their potential employer.  This interview will also be set up through Kallen Media LLC, working around our clients’ schedules.  This step will be for candidates that we deem fit for the position. The reasoning for this final meeting is, so we make sure the client also feels a connection with the candidate.  We are looking forward to helping build your company’s family!

 

Every time you search for your product, you see your competitors.  It doesn’t matter what you seem to do; you can’t seem to escape your ads.  Their product is middle tier, but they have a captivating advertising campaign that boosts their perceived reputation. This experience can be extremely frustrating when you may have a superior product, but your competition has an excellent marketing strategy.

Developing a strategy to target your specific niche can take lots of time and money.  Breaking down what is at the core of any successful campaign will allow you to structure future campaigns the same way.  Take a look at Kallen Media’s top 3 steps to getting your digital ad campaign noticed.

1. Targeting Correct Niche

The first step in creating a campaign is choosing who you are going to target.  In many cases, businesses will have the idea that “my product is for everyone.” While you might think this as a business owner, this is a poor way to run a campaign.  Campaigns need to have specific goals and need to target specific segments.

What does this mean exactly?  This practice means that instead of focusing on merely a male or female segment, you break down the data.  If you know your primary market is women who are over 50 years old who make over $100,000 a year who live in Florida, now you are in business.  This target market is an extremely niche market that you will be able to target with specific content. Aim the content explicitly at this audience using your knowledge to give them their ideal ad.

2. Research The Competition

Researching is what is going to make sure your campaign is successful.  Odds are there are multiple other companies within your industry selling similar products or services.  While this may seem like a negative, you can turn it into an advantage. Since these companies have been running campaigns, there are tools you can use to check how they are doing!  The top two tools that Kallen Media LLC would recommend are Ahrefs and Google Search Console.

Ahrefs is a digital marketing tool designed to help create successful campaigns.  This tool is a paid service, so if you do not want to pay, you can use Google Search Console, which is free.  Both services provide similar value. They allow you to search competitors’ websites and check out what they are ranking.  Top ranking keywords, referring web pages, and their search rankings are all displayed. Through analyzing this data, you can save yourself both time and money.  Only strive to rank for your competition’s most thriving areas, or the areas they are lacking. This will ensure you are spending your marketing dollars in the smartest way possible.

3. Creating

Now that you have chosen your niche to target and researched the competition, it is time to start creating!  It is time to take all the information you have gathered about your game and put it to good use. When beginning to write your advertisements, it is best to outline your ad first. Describing your ad allows you to decide the focal and selling points to ensure you are successful.

Start by laying out an introduction and breaking down your paragraphs into loose sections.  Your plan will give you a road map for writing. Provide a mixture of research and creative viewpoints to engage and lure in your audience.  Giving offerings your personality combined with your business model should create a unique selling proposition (USP). These are the advertisements that see the most traction and end up being the most successful.  Now that you have included your essentially, you should be ready to post!

Kallen Media LLC recommends starting with small budgets and working your way up.  This way, you can test your different strategies to see what works best. If you see your campaigns not doing well, you can always stop them.  All the most popular online advertising platforms like Google and Facebook are self serve with no time commitments. We do recommend trying your campaigns for a month to give them enough time to collect valuable data. For any additional help and information on creating a digital marketing campaign, you can contact Kallen Media LLC.

Consumers browse the internet every day in most cases.  This behavior had lead to a massive surplus in online shopping and new marketing tactics specific to the internet.  You have noticed that there are times when you will visit a website and then see ads for the same site later that day.  It’s probably no surprise to you that this is not random. This tactic is the digital marketing tactic called remarketing!

Remarketing is the action of going back to your potential or previous clients and attempting to make the sale through another channel.  When you put items in your cart at an online store or click on an ad, your activity is tracked. These ads are now able to follow you to other websites and channels since you expressed interest.  Remarketed ads are created through many channels. The largest is going to be Google, who offers this service.

Why Remarket?

The reasoning behind these ads is simple.  If a consumer has expressed interest in items or a brand before, odds are they will still be interested.  The conversion rates are much higher using these ads than the typical advertising that has been done in the past.  Remarketing is one of the best forms of marketing that is top of mind awareness. You can check out “6 Forms Of Marketing” if you want to learn more about other marketing strategies.

All the most notable brands like Coke and Nike utilize this.  Everyone already knows the two brands, but the brands want to be what you think about when you think of soft drinks or shoes.  Through utilizing these remarketed ads, you are putting your brand in people’s brains who are already interested more and more.

Large or small corporation, remarketing ads can make a huge difference in your business.  One of the most crucial marketing fundamentals of modern-day is building your list. This can be done by collecting emails and doing surveys.  Remarketing is also a way to make a different type of list. A targeted list of individuals expressing interest that you are now able to engage with that may have been out of reach before.

So how do you get started using remarketing on Google?

The answer to that question is simple.  You will need to go into your Google Ads account and find the Google remarketing code.  Once you see this code, you will want to place it within your website. If you do not know how to do this, you can contact Kallen Media for assistance or ask your web development team for assistance.  The code allows Google to track those who visit your website.

Google’s display network ranges to approximately 92% of websites, videos, and devices.  When starting your remarketing campaigns, you will want to have a broad scope.  This is so you will be able to eventually narrow down your campaigns by page, or more precisely.  The ad will be higher at first because you are showing your ads to a more substantial portion of people. Eventually, you should be able to create custom ads for non-buyers like discount codes.

Connecting to your audience and potential customers is becoming more critical.  Technology gives us these opportunities through tools like remarketing. Remarketing allows brands to stay in touch with their customers even out of their website.  The massive reach of the Google Ad Network will enable you to be able to target nearly a person who visits the site.

Marketing is often used to describe a wide variety of processes and systems within a company.  Anything from sales to social media campaigns can be considered marketing. So what is the most effective form of marketing that your business should spend the most money?  That is the golden question that every business is trying to answer. Today we are going to go over some of the most widely used marketing tactics, as well as some great times to use them.

The six main marketing streams we are going to investigate are Social Media, Mailers, Search Ads, Email Marketing, Search Engine Optimization, and creating an Active Blog.

6. Active Blog

Search engines and people both enjoy fresh content.  The most effective way to display new information to your client base is through an active blog.  Here you can post anything from customer spotlights to further exciting details about your company!

Optimizing your blog is another key to great digital marketing.  Finding the search terms that you want to rank for can be key. The more words and key phrases you have in your content, the higher it is going to rank on Google.  Adding pictures and subheadings is a great way to optimize your post further, while also making your content more professional. Blogs should typically be longer than 500 words because that is the low end of where Google picks up information from web pages.

5. Search Engine Optimization

Having a website is no longer enough to keep you relevant online.  You want to make sure that your site is fully optimized and is getting tracked by all the most significant search engines.  If you are not showing up in search engine results on relevant pages, odds are people are not seeing your website. This realization can be a significant blow to many companies that invest heavily in their website and online presence.

Optimizing your website for search engines can be done in a variety of ways.  The first would be to utilize tools like Google to crawl your site. This crawl will expose areas of weakness while giving you great recommendations for how to fix specific problems.  With WordPress websites, you can often use plugins to adjust certain aspects if you are not a coding expert. However, this can also lead to slower overall websites since more data needs to load.

4. Email Marketing

Email can be one of your most prominent friends when it comes to creating digital marketing campaigns.  You will want to build your list for email blasts and updates that can be done through systems like customer relationship management software.  By keeping an email list, you can keep track of clients, as well as individuals who may have decided not to buy. You can now send these people marketing material to try and close sales by promoting similar products.

Keeping in touch with your client base is critical for maintaining top of mind in your client base.  Sending out updates and new features is an excellent way to keep yourself relevant. If you have seasonal deals or specials, send them out to your list!  Don’t hold your information a secret, the best way to spread the news is through individuals who have already expressed some interest in your company.

3. Search Ads

When most people go onto the internet, they use a search engine to find what they are looking for if they do not have an exact destination in mind.  This mindset would be if someone was looking for a restaurant and didn’t know what they wanted; they may type in the type of food. The same way someone searches for food, they search for companies within your industry.  Similarly, people look up specific words or phrases about what they are looking for that can be bid on within platforms like Google and Microsoft ads.

Advertising on these large search engine platforms gives opportunities to have your product seen by millions of people depending on how large your budget is.  This is the best way to get discovered when you are first starting your business. In many cases, there will be no chance you organically appear on the first page of search results.  However, utilizing paid search ads, you can be seen by people looking for your specific niche.

2. Mailers

One of the oldest and most frequent tactics can still prove highly useful.  Depending on your type of business, mailers can be helpful when targeting your specific clients.  There are two critical situations where mailers will prove to be cost-effective, which is when you are targeting customers in your area, or if you are trying to use mailers to expand other marketing efforts.  Some digital marketing services like Facebook ads require mailers to be sent first, so sending direct mailers around the country can be critical to opening up other forms of advertising.

1. Social Media Advertising

The final type of marketing is social media advertising.  This advertising would be using services from websites like Twitter, Facebook, and LinkedIn.  Each different media outlet has a slightly different audience that may cater to specific businesses.  Instagram is strictly visual and media-heavy, so that attracts a much different audience than its parent company Facebook.

You will need to determine who your target audience is, and figure out where they spend their time.  If you do not do your research, you could end up dumping hundreds or even thousands of dollars into campaigns where you do not see any real results.

Kallen Media is available to help with all of your different marketing strategies.  For any other comments or questions, be sure to contact us at [email protected].

Over the last twenty years, the world has dramatically changed with the dawn of the internet.  Just as late as the year 2000, when most folks needed to find a business or restaurant, they picked up the phone book. If these potential clients already knew the name of the place, they searched by name. But if you are looking to find something new, say an Indian restaurant or a record store, you flip to the back of the phone book and search the Yellow Pages. The phone book was the best, and arguably only, place to find a listing of various local businesses in the category you were searching.  If you needed to find something outside of your city, that was an entirely different headache. There was no need for a digital marketing plan.

Now, halfway through 2019, the world has been turned upside down.  Do you even get a phone book delivered any more? Moreover, do you ever also open it?  I can’t remember the last time I even saw a phone book, let alone use one to search for a business.

Digital Marketing

Today everything is listed on the internet.  If you want your business or idea to get noticed by a fresh face, you need a website. To get found by new customers, you absolutely must have a search engine optimized website. Additionally, the site needs to be partnered with a good game plan for social media and blogging.  That’s where we come in to help you create the perfect digital marketing plan!

Kallen Media is designed to get you on the internet quickly and then get you noticed.  Need a website created? We can help! Need that website optimized, so you get seen by Google, Yahoo, Bing, and the other search engines?  That’s our specialty! Want us to write your blog? We’ll do the research and put together original content to drive the eyeballs that will turn in to dollars.

Kallen Media Difference

At Kallen Media, we dedicate ourselves to creating a customized digital marketing plan that will deliver tangible results.  Whether it is more clicks on your website or more phone call, we can help make it happen. Let us help you create a unique digital marketing plan that will target your unique customer base, while also expanding your reach.

These days your fingers still do the walking.  But instead of using a phone book, they now use a computer to search the internet and find your business.  When you are ready to talk about how to get started to drop us a line at [email protected] or call us at 773.524.1483, we are here to help and can start today!