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What Is SEO?
Itâs a great way to raise brand recognition and develop relationships with prospects.
What is Black Hat SEO and Why You Shouldn’t Use It
Search engine optimization is a great way to promote your website. It’s affordable, it’s effective, and it pays off. But there is a catch – SEO takes some time to achieve any meaningful results. These results can be a severe drawback when getting a business off the ground or promoting a new website. That is why some people try to circumvent it by relying on black hat SEO instead. But black hat SEO is risky, and it can cost you a lot in terms of ranking, reputation, and even long-term success. So what are some of the tactics you should avoid?
What is black hat SEO?
When Google determines the ranking of your website in search results, it does so using clever bots and sophisticated algorithms. But no matter how good Google is, it’s almost always possible to develop creative solutions that will trick the machine. In the early days of SEO, that’s precisely what happened – people would discover what made Google tick and exploit it to inflate their rankings artificially. For this reason, search engines now have specific rules to ensure they’re serving up the best possible results for their users.
If you want search engines to like you, you need to play by their rules.
Whether or not they follow these rules, SEO tactics are divided into three categories: white hat, grey hat, and black hat. White hat SEO follows the guidelines set by search engines. Grey hat SEO technically falls within the rules, but the practices used are still frowned upon. Finally, black hat SEO falls under SEO practices that go against search engine guidelines. Why would anyone want to employ SEO tactics that search engines specifically condemn? The answer is simple – they give quick results. When you’re just starting a business and your website doesn’t influence other brands in the industry to rely on, this can seem like an attractive alternative.
What are some ordinary black hat SEO tactics?
People get creative with breaking the rules; consequently, there are hundreds of different black hat practices one could employ. But if you’re looking for an effective marketing strategy for the long-term, these are the main tactics to stay away from:
- link farming: setting up several websites so that you can link back and forth between them and create the illusion of many backlinks
- keyword stuffing: using the target keyword excessively to the point where it affects the quality of the content
- doorway pages and redirects: immediately taking the user to an unrelated, often malicious page when they click on a link
- cloaking: serving up different pages for search engine bots and users
- negative SEO: lowering competitors’ rankings by spamming their comments, directing suspicious links at them, and even hacking their websites
Why should you avoid black hat SEO?
Even though black hat practices often show quick results, they come at a high cost. It’s best to avoid them because you’ll face some serious consequences.
You risk negatively impacting your rankings and visibility.
Typically, black hat tactics work by attracting tons of traffic to your website. But traffic quantity is not the only thing that determines your Google ranking. Traffic quality will affect other measurements, such as bounce rates, time-on-page, abandonment rates, and more. Ultimately, the negatives will outweigh the positives, and your ranking will suffer even if you’re never found out.
You could get penalties.
The more likely problem, however, is that Google’s algorithm will catch up to you. This could then lead to penalties of varying severity. You might experience a drop in rankings, limitations on new content positioning, decreased domain authority, and even outright bans. Even when the penalty itself is not permanent, recovering from it will take a lot of time and effort.
Eventually, search engines will catch up to you and punish you.
Your authority and reputation will suffer.
Google ranks websites it can trust higher than those it can’t. This is why domain authority is so important. Domain authority consists of several measurements, many of which you cannot control. But a significant component of it is backlinks. This is something you can influence. Getting authoritative site backlinks, either organically or through link building, will improve your reputation on Google. But if you try to manipulate your backlink portfolio using link farming, spam comments, and other black hat practices, this can severely damage your domain authority for years to come. Given how vital domain authority is, your ranking will undoubtedly suffer.
Your user experience scores will be low.
SEO is ultimately about user experience. All the different measurements that go into an algorithm are supposed to be indicators of customer satisfaction. So it’s not enough to drive traffic to your website; you need to make sure your users are happy with what they find. Keep redirecting them to unrelated pages, making them read nonsensical content stuffed with keywords, and linking them to websites that don’t provide any value. You will only ensure they never revisit your website.
You won’t achieve long-term results.
The big selling point of black hat practices is fast results. But those results don’t last. Whether it’s because poor user experience lowers your ranking or you’re discovered by Google, trying to trick the algorithm will eventually backfire. So if your goal is to be successful long-term, you should focus on white hat SEO. It will take longer to build up your website with it, but patience will pay off in the long run.
What should you do instead of black hat SEO?
Instead of investing in the quick and risky black hat SEO, you should focus on white hat practices. This includes improving page loading speeds, adopting a responsive design and optimizing for mobile, using keywords and their variations naturally, and building a backlink portfolio relevant to your niche. All this will take some time and effort to achieve, and you probably won’t see any results for months. But once you reach a certain level of authority and a particular ranking in search results, things will get much more accessible. You won’t have to worry about significant drops or penalties. Not to mention, your users will appreciate your website more. In the end, playing by the rules will pay off.
How to Market for Nonprofits: Kallen Media’s Tips
The nonprofit industry is rife with people and companies who want to make the world a better place. And the industry is snowballing; there are already over 1.5 million registered nonprofits in the US alone. These factors combine to create a lot of pressure for a nonprofit to get its message to stand out. That’s why today we’re talking about how to market for nonprofits!
Today we are going to talk all about how classic digital marketing principles apply to the nonprofit industry. Our blog covers topics like web design, copywriting, and much more. Finally, we will also tell you about Kallen Media’s tried and true methods for boosting a nonprofits’ connections. But let’s start by talking about some free ads that any nonprofit can utilize!
Google Ad Grants
Kallen Media has talked so much about how excellent google ad grants are. But in case you forgot, we’re going to tell you all about them. Google offers an ad grant program to let any registered charity can use to get utterly free google ads! This program can give nonprofits thousands of dollars in advertising at the cost of a simple verification process. one of our first steps when working with any charity is to make sure they have full access to this program.
people puzzle pieces
In an industry where a business’s budget is under scrutiny, making room for advertising is hard. And this is especially true in the nonprofit sector, where people tend to think fundraising will handle everything. These free ads can create extra room so people can spend their budget creating a compelling copy or improving their web presence. Free advertisements can be an integral part of how to market for nonprofits if you can finish the certification process. Once you have outreach handled, you need to make sure your nonprofit’s website is ready for new users.
Nonprofit SEO and SMM
Maintaining your website long term health is also crucial to running a successful nonprofit. If you can produce a user-friendly site that’s also well advertised, donors will flock to you! Fortunately, people like charities and most people will be looking for ways to help, so nonprofits start with a leg up. This advantage will shine when your managing social media presences. Because nonprofit content is naturally compelling, if you also bring quality, social media will love you. Similarly, your followers will feel like they are making a difference when they connect to a nonprofit, so you also gain the advantage of a self-satisfying audience.
On the other hand, nonprofits will still face the same SEO struggles as any other company. Nonprofit websites at a superficial level will follow the same rules as any other. So you need to make sure your SEO is optimized to rank all of your landing pages. But nonprofits do hold some SEO advantages. Most businesses have a hard time getting people to spend a long time on a page or video. But a nonprofit will find that its content is more compelling and, on average, will grab attention better.
Writing Copy for Nonprofits
We mentioned earlier that nonprofits would naturally have more compelling subjects for content creators. But that advantage can make a social media team or copywriter lazy. When you’re designing nonprofit content, you can never let your quality slip. Ensuring that your images and videos are well-edited and proofreading all content will help portray your nonprofit as easy to trust. And after you have trust with your audience, people will be more likely to engage with your campaigns and projects. When creating a nonprofit copy, you need to ensure you have a simple message portrayed in a clean and presentable format. But how do you know if your advertisements are well received?
Measuring Campaign Success
Anytime you run any marketing campaign, you need to make sure you measure your progress toward goals. In the nonprofit sector, this means understanding where the current focus of your nonprofits projects is. Some advertising efforts will be focusing on awareness, while others will be targeting established donors. If you’re going to utilize digital marketing to grow your nonprofit, you need to understand how a marketing campaign can affect your projects.
gears
If your nonprofit currently focuses on educating consumers, your marketing team needs to double down on outreach. Focusing on social media and other platforms to quickly make new connections might bring you better conversion rates. Similarly, you wouldn’t want to be reaching out to brand new people when you want trusted returning donors. If you’re trying to connect to established target markets, more traditional google ads could be a better project.
How to Market for Nonprofits
Are you wondering how to market for nonprofits? Kallen Media has some tips on where you can focus your advertising efforts if you’re involved with the charity industry. We covered marketing strategies specifically designed for nonprofit web presence and community interaction. Additionally, we gave you some methods for tracking campaign success. Assuming you follow those simple steps, your nonprofit with blossom. If you need more help creating your nonprofit’s next advertising campaign, Kallen Media is here to help. Reach out online to talk to one of our representatives about our custom nonprofit marketing plans today!
How to Increase Brand Awareness
Users will gladly spread the word of your product, you just need to know how to increase brand awareness. (more…)
How to Market for Tech Rental Companies
The tech rental industry is exploding. Companies need short-term tech rentals more than ever between returning events, restaffing, and a now booming telemedicine sector. If you’re running a tech rental company, 2021 and 2022 could be your best years yet. But how can you help your team stand out from the pack? The short answer is you need to be ready with some simple marketing knowledge! If you know where the industry is moving and what part you want your company to play, your marketing team can help you get there. So today, we’re going to talk about how to market for tech rental companies!
In this blog, we will cover how to market for current tech rental trends in 2021. We cover topics like seamless delivery and ordering systems and promoting quality. Our blog will also give you a short guide to boosting your rental companies digital footprint and why SEO is more important than ever. Finally, we will tell you how we produce content and ads for our tech rental clients. Let’s start by talking about some of the trends happening right now in tech rentals.
Tech Rental Companies in 2021
Earlier, we mentioned that the short-term tech rental industry is facing incredibly high demands. Additionally, tech rental companies used pandemics to streamline and dramatically increase their efficiency. Because formal meetings got limited, the industry created new contactless systems that produced seamless rentals. Essentially in 2021, the tech rental sector has become more efficient, and their demand is at an all-time high. Meanwhile, customers have become used to a massive jump in quality and now have very high standards. These internal and external factors have combined to create an environment where the way your rental company interacts with customers is more important than ever.
motherboard
So how are marketing companies reacting to these trends? The digital marketing sector is responding to the current state of tech rentals with fervor. A new industry-wide emphasis on contactless business means new systems have come into use. Informational campaigns are helping teach customers about how to engage with new ordering and delivery methods. Short-term rental marketing is going through a shift where expanding outreach and efficiency are essential. And marketing companies are responding by showing off the industries shiny new features. Additionally, marketing teams like Kallen Media are supplementing customer interactions by strengthening companies’ online presence.
Tech Rental Companies Web Presence
In our past blogs, we have mentioned how important having an online presence for your business can beâyour web presence matters. No matter what you do online, it will be easier if you can build strong community support. Social media is the perfect venue for a company that wants to start engaging with its customers. Similarly, your website can be used to both interact with customers and help strengthen your brand. But how do these concepts meld with the current state of the tech rental market? A lot of agencies are turning to google ads to promote business with data-driven results. In the short-term rental industry, many companies love the flexibility and targeted nature of these ads.
fiber optic cables
If you want to make sure your website is perfect, a considerable component ensures your SEO. When significant changes occur in any sector, the amount of development done on webwork is incredible. And while doing this work, it can be easy to forget to make sure everything on the website has SEO features built-in. But if you neglect these simple steps, your new website won’t be seen by customers. By doing things like tagging images with meta info, setting up keywords for every landing page, and double-checking content, you can quickly improve SEO scores and get your website a higher ranking.
Kallen Media’s Tech Rental Strategy
At Kallen Media, we have been lucky to be involved with the short-term AV and IT rental industries since our beginnings. And As a result, we have developed tried and tested methods to promote their businesses. Our first step in making sure our tech rental clients see results Is ironing out any SEO troubles their websites have. Because of shifting inventories, changing prices, and new shipping centers, a tech rental website is constantly changing. Ensuring these websites are up to date on SEO protocols is vital to their long-term health. After their website is optimized, we produce branded content that focuses on a rental company’s desired audience. These strategies differ based on a companies needs, but by starting with SEO and transitioning into customer outreach, you ensure potential customers like what they see.
How to Market for Tech Rental Companies
Tech rental companies are exiting the pandemic in a premium state. Between skyrocketing demand, brand new efficient systems. And a unique wealth of quality, the industry is set to explode. That’s why today we talked about how to market for tech rental companies. We taught you about the current state of tech rentals and why it is looking positive. And we also gave you several different strategies you can use to react to these new circumstances. If you take the tips in this blog and apply them to your rental company, it will be thriving in no time. But if you need more help, the Kallen Media team is always here for you. Contact one of our representatives online to get started with your next digital marketing project.
SEO Tools: How to Improve Your SEO Rank
Search algorithms like Google are constantly changing to make sure they provide users with the best results. So how can a company that wants to find customers online make sure it’s ranking well in people’s searches? The short answer is companies do search engine optimization or SEO to ensure they algorithms want to promote their website. SEO practices range from tactical keyword placement to back-end efficiency updates. Kallen Media has worked with hundreds of companies to improve their search engine rankings; And one of the most common questions we get is: what are the SEO tools we use to optimize websites?
Well, you don’t have to wonder anymore! Today, we will cover some of the SEO tools digital marketing firms use to ensure their clients’ have an active web presence. This blog will talk about front and back-end SEO tools to help your website look better and run faster. We will also talk about some tools we use every day to produce SEO-friendly content. Finally, we cover some ways you can measure your analytics to check your website’s health. But let’s start with some ways you can set yourself up for success while building your website.
SEO Tools for Web Design
Web design is a complicated field, and adding considerations like SERPs and keyword tracking can feel impossible. But if you know how to utilize some standard web designing tools, SEO best practices become reasonable! Large portions of the SEO algorithms monitor security and efficiency that early stages of web design can handle. A lot of plugins can negate harmful SEO pitfalls completely. Many web page designers or hobbyists will skip these steps, so by doing some basics from the beginning, you can get a leg up on the competition.
Simple steps like ensuring that your website is secure and not vulnerable to viral attacks will dramatically increase your rankings. Securing a website is often as simple as installing an SSL and some form of anti-malware software. WordPress even offers free plugins that will do these things for you! Similarly, you can use clever design tricks to increase your site’s efficiency. Ensuring that any web designing you do is secure and efficient will do a lot for your SEO ranking. Unfortunately, that’s not all it takes. You’ll also need to maintain your SEO over all of your content.
SEO Tools for Content Creation
After you make sure that the essential elements of your website are as optimized as possible, you have to focus on maintaining that level of quality. If your content creation fails to meet your website’s SEO standards, you will be hurting your ranking. That risk is why consistent content creation is vital to your SEO ranking. Two of the most important SEO factors in content creation are keywords and readability. Keywords will make sure that your content resonates with users. Similarly, producing content that is easy to read will make sure your users spend more time engaging with your content.
calligraphy pen
Readability is essential because SEO rankings count user engagement at a premium. So if your content is easy to read and enjoy, people will spend more time engaging with it. This kind of healthy user interaction will encourage the algorithm to promote your content. On the other hand, keywords will help new users find your content unprovoked. Keyword analytic tools will track search data and tell you what your customers are searching for. In-depth analytics ensures that your content is what real customers are craving. Just like with keywords, Analytics can be used to track how successful your website is doing.
Analytics and Website Health
microscope
Analytic tools are essentially SEO trackers. In practice, analytical tools can be anything from Google search notifications to metadata compilers. The best analytic tools will actively track your domain and keep you up to date with live changes to the pattern of your web traffic. This in-depth look into what is happening on your website is perfect for gathering information and analyze changes. Over time analytical tools can give you a picture of the state of your web presence and inform how you move forward. All of these tools are great, but if you use them together, your website will truly thrive.
SEO Tools
SEO is a constantly changing field, so SEO professionals need to use complicated tools to stay on top. In today’s blog, we told you all about some of the most common kinds of SEO tools and why we use them. You learned about creating analyzing an SEO-friendly website and maintaining that health with SEO-friendly content creation. If you use all of the tools we described, we promise you will see an improvement in your search engine rankings soon!
But if you need more help to make sure your business’s website is fully optimized, Kallen media can help. Contact one of our representatives today and get an audit and customized SEO plan that fits your needs.
Elements of Good SEO Copy
When content resonates with readers, it increases traffic, enhances visibility, and boosts conversion rates. Initially, SEO relied on getting Google’s attention through keyword stuffing and using phrases common to users’ online searches. Today, the focus has changed from engaging Google’s algorithms to curate engaging, valuable, and appealing content for people. This blog will address some key Elements of Good SEO Copy and how you can incorporate them.
The Perpetual Case Of SEO Evolution
Since the advent of the internet, people can access heaps of valuable information at their fingertips, which has changed the face of consumerism over time. Consumers are more educated and can make informed decisions by researching products and brands. Companies are reacting to this trend by adapting SEO strategies to make their products and services easier to engage.
While the fundamental principles of SEO remain relatively the same, the rules regarding effective SEO strategies are continuously evolving. On the one hand, the expectations and needs of the consumers are evolving; On the other hand, search engines strive to deliver a seamless experience for the users by upgrading to the latest standards set for optimal success.
Let’s learn the craft of putting together an SEO copy that helps rank high and provides high returns in no time!
Elements Of Steller SEO Copies
#1 Nailed Meta
Meta descriptions in SEO are like a teaser that provides a fun yet informative sneak peek about the content. Fresh and invigorating meta will help readers dive in and interact with content. Here are a few excellent tips for nailing your meta:
- Maximized Use Of Characters:Â While an ideal meta should fall between 50-160 characters, the information posted should be short, sweet, and powerful enough to entice the reader.
- Actionable: Use it as an opportunity for a call to action; this will motivate people to interact with your brand to see what it offers while driving users to act.
- Incorporate Target Keywords: If you add search keywords to the meta descriptions, the search engines are more likely to feature the content in the search listings, making it more appealing for potential customers to click and visit your web page.
#2 Powerfully Curated Headlines
Sometimes, even when the content receives good search engine rankings, viewership and click-through rates stay low. Your headlines may not be enticing enough to stand out from the crowd. Since headlines are the first impression readers will formulate about the content inside, if they aren’t compelling, chances are they will deem the content boring.
#3 Boosted Readability
Content creation should provide an immersive user experience as it plays a massive role in increasing engagement. No one prefers reading vast chunks of text that go on and on; chances are readers will bounce. Modern readers thrive on skimming through any content that they think doesn’t bring value to them. If you focus on writing more engaging content by following some simple guidelines, you can vastly increase your readability.
Break up long paragraphs, use bullets, headers, shorter sentences, and lots of attractive multimedia to enhance readability. Use infographics, videos, diagrams, and photos to capture the audience’s attention while delivering educational information in a distinctive yet memorable way.
Need help with spectacular SEO services, but you’re running tight on the budget? Professionals at Kallen Media can help you achieve boosted visibility and result-driven growth. Our consultants have honed their skills and keep up-to-date with the ever-evolving algorithms, ensuring your website constantly ranks high on search engines.
Kallen Media offers affordable web designing services, Google ad grant management, content marketing services, social media marketing services, blog writing, posting services, and other comprehensive services in Phoenix, AZ. This dedication to service is what makes us one of the leading SEO services providers.
Do you want more information on the elements of good SEO copy? Reach out to us at (773) 524-1483 to learn more about how we can make your business reach new heights.
Small Businesses Need Websites
Did you know: more than 4.6 billion people are among active internet users globally! In the smartphone era, more people are online and using search engines now than ever before. As a small business owner, you may have wondered whether a website will help promote your business and how it would help you reach your revenue goals. There has never been a better or more critical time than now to have a website created for your small business. This blog will discuss three reasons why small businesses need websites.
Your Business Will Look Professional
Today’s consumers will automatically associate a website with a legitimate and relatively more trustworthy business than a business that lacks a designated website.
You can use your website to display all the unique selling points your business offers compared to your competitors. Your website is also the ideal location for any distinguishing features, awards, or certificates your business has earned.
Search Engines Will Help You Obtain More Customers
To maintain your current success or scale your business to far greater heights, you will need more customers. You can obtain new customers regularly by ensuring they can view your business website and information on Google.
Showcase Your Top Reviews and Feedback
Customer reviews and feedback are social proof that will encourage new customers to come to your store. By actively posting your business’s reviews from satisfied customers on your website and Google, you will build trust with further potential customers in your niche.
Additionally, if articles or blogs already exist about your business, you can add those to your website. This exercise creates an archive your new website visitors can browse through.
Are You Looking for a Cost-effective Arizona Web Design Service?
Our website designers at Kallen Media can help you conveniently construct your website for your small business and ensure it provides a user-friendly experience. In addition to affordable website design services, we provide blog writing and posting services, Google Ad Grant Management, social media marketing services, and other SEO and Web Design Services in Phoenix, AZ.
To have your small business website constructed and obtain more customers in a short period, contact us here!
how to do graphic design: 3 Easy Tips
Everyone knows how much good graphic design can improve the user experience. Well-made graphics will make your message clear, engage an audience, and can even convey a sense of universal branding. That value is why today we will give you some tips on how to do graphic design. If you follow some simple guidelines, making your companies graphics can be easy. But good graphic design requires consistent work. So, where do you start?
Today, we will focus on three areas of graphic design that Kallen Media uses to ensure our content is impactful. This blog covers design principles that companies use to create branded art and clever tips for consistent messaging. Finally, we will discuss research and the first steps designers take to make sure people appreciate their work. At its core, graphic design is all about making art to communicate or reinforce a message. But how exactly do graphic designers make branded art?
Branded Art
Art is appealing to a wide range of people because it offers unlimited expression. But your company has a brand and a message it wants to express, so the art you need has to be in line with that. one easy way you can make sure all of your designs blend cleanly into your content is by using your brands color scheme consistently. If your company has a logo, try and use that color or complementary colors consistently in your designs. Similar to paint, branded art has to keep the business at the center of the visual hierarchy.
colored pencils
A design’s visual hierarchy increases when a designer changes an element of the website to draw users’ attention. To promote a brand, you always want to make sure that content directly related to your business is easily noticeable and draws in the user. The easiest way to increase visual hierarchy is by adding a border or using bold texts. If you make sure that your logo and message are always the focus, people will walk away from your designs, remembering your brand. Now that you know how to create art for your brand let’s talk about consistency.
Consistent Messaging
You form a brand by deciding on your messaging and sticking to your plan. So for any brand, sticking to a consistent message is incredibly important. Creating beautiful and impactful graphics is essential, but it’s only effective if you can consistently replicate your work. Two easy ways to ensure consistent design are to have a set color scheme and to utilize repetition. A color scheme is helpful because, after some time, people will associate it with your brand. After that bond, you can use the colors to evoke your brand anywhere! Repetitive messaging is the easiest way to make sure your brand links with your graphics and content.
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Consistency can come up in other areas too, and the easiest way to ensure your work is consistent is to set standards. If you utilize a font a lot, consider making that your standard typography. by setting up a code of rules and norms you design within, you can be sure your graphics are always on-brand. In a worst-case scenario where your content can’t follow any of these rules, make sure you use your logo to tie it back to your brand. So far, we have covered basic design principles and guidelines for consistent branding. But how do you know what kind of graphics your customers want to see?
Graphic Design for Your Niche
Just like all advertising and marketing efforts, identifying your niche is a critical first step. If you want to be successful in graphic design, you’ll need to know who your audience is. In graphic design for marketing, your niche is the group of people you want to find your designs appealing. Researching your niche is vital to understanding what makes a good design for a particular company. At Kallen Media, our niche is businesses, so our designs focus on establishing security and trust. If you can identify your niche and their desires, you can make more appealing designs faster.
You can learn more about researching and identifying your niche by checking out some of our other blogs. But when thinking about design elements, you also have to focus on more personal researchâidentifying what kind of colors or themes your niche associates with a successful company can save you time and money in the long term. If you follow all of these principles, you’re well on your way to designing branded content for a business!
How to do Graphic Design
Are you curious about how digital marketing agencies tackle graphic design? Then our how to do graphic design blog was the right article to read. Today we covered some of the essential design elements of creating branded art, like color schemes and visual hierarchies. But we also talked about strategies for consistency that can help your brand build trust. Finally, we addressed the importance of understanding your niche and how that relates to graphic design. If you combine all the tips in this blog, you could do your graphic design. But if you want to save time and money by hiring a professional firm, Kallen Media is always here to help.
