Over the past year, we have seen a complete 180 in how companies utilize digital marketing. No matter if you are a mom-and-pop shop or a fortune 500, the Coronavirus has made some lasting impact on your business. For many, this meant closing their in-person offerings. This massive migration to work-from-home also meant a massive migration to the digital realm for marketing. Today we cover the COVID19 Impact on Marketing and how we responded.

Larger companies were placed in the position of having millions of dollars freed up from canceled trade shows. Smaller shops needed to figure out a way to reach their audience without the appeal of any in-person marketing or events. No matter what size company you were, there was suddenly a huge emphasis on digital marketing and reaching consumers who were now much more digital. For companies to take full advantage of people working-from-home, they needed to utilize different channels that encompass digital marketing.

There is currently a massive influx of marketing dollars being spent in the digital marketing space, making it important that businesses know accurate information about the different channels. Typically, companies are quick to point to some key digital assets and social media, but it takes a lot more to build a strong web presence truly. 

Today, I will dive into PESO (Paid, Earned, Shared, Owned) as it pertains to digital marketing. PESO stands for the 4 types of ways you can build traffic, trust, and conversions to your business. For your business to be successful long after the pandemic ends, you will want to make sure you know the 4 different media channels.

 

Paid Media Overview

 

The fastest way to get people to your website, buying your product is to pay for these people to come through various advertising channels. Paid Media extends across the internet and is interwoven into nearly every website you visit. 

Ads you see on Facebook? Paid Media. Banner ads on websites? Paid Media. Ads that seem to follow you wherever you search? You guessed it, that’s also Paid Media.

Paid Media can be defined as any digital marketplace that allows you to create ads and copy and then allows you to pay to get your content in front of a specific audience. 

 

Paid Media Platforms and COVID19 Impact on Marketing

 

There are website-specific platforms you can run ads from for social media websites like Facebook, Instagram, LinkedIn, and Twitter. Each of these platforms has a specific dashboard and process that creates, runs, and tracks consumers as they go through their purchasing journey.

If you want to advertise on Google or other popular websites, you can utilize Google Ads. This gives you the option to advertise across Google search results, Youtube, and Google’s thousands of partner websites. We even covered this topic in a recent webinar. There is also the option of running campaigns across other search engines like Bing or Yahoo. These platforms are worthwhile to look into because of their lower costs per click and conversion; however, these platforms also tend to have less overall traffic.

Programmatic advertising is the last type of paid advertising I want to focus on. This encompasses the top websites, digital radio station programs, online digital programming, and more. If you are looking to reach specific target markets while consuming digital content, this is the place to be. According to Nielson, digital media consumption has increased over 60% since the start of COVID-19. This means that these targeted ads are more likely to hit the exact audience you want when working with an agency that provides programmatic marketing options like V Digital Services.

When working within programmatic advertising networks, you will want to ensure the data you are using is clean and full of leads likely to convert. Clean data comes from reliable sources like The Trade Desk (TTD), which can serve these ads to all the top websites and streaming platforms. No matter if it is video, audio, or banners, there is space to place ads within the programmatic advertising realm.

 

Earned Media

 

In all marketing earned media is typically the most sought-after form of marketing. earned media are publications or websites that create content promoting your brand and direct people to your website.

Great examples of this will be if your website is featured in a news article or “best of” article. The more related the article is to your website, the bigger the impact the link will make on your website. Having different sites link back to your website tells search engines to start ranking your website higher, positively affecting your SEO score. Typically larger sites make a bigger impact when they link to you both with immediate traffic and overall SEO value.

Your clients can review other forms of earned media. More than ever, people trust other consumers and consider reviews before utilizing a service or buying a product. Reviews on social media pages like Facebook and LinkedIn and Google My Business reviews are key to maintaining a good reputation.

 

Shared Media

 

Sharing is caring. That rule definitely still applies when it comes to content on the internet. Shared media refers to shares you get on your organic content on social media channels like Facebook, Linked In, Twitter, Instagram, and Pinterest. and shared media was particularly effective in combating COVID19 Impact on Marketing.

The best way to grow engagement naturally is to have your audience share your content. This is both free and extremely effective. Social media channels typically limit the amount of views business posts get to only about 10-15% of the audience unless you pay to boost or promote your posts.

Great ways to encourage your audience to share your content is to create engaging content or incentive your consumers. Engaging consumers would be asking for opinions and creating posts that invoke responses. With this strategy, it is also important to keep engaged with your users. Otherwise, conversations feel one-sided. Alternatively, you can create a giveaway or contest posts that count shares as entries. This tactic is a surefire way to get people to share your content.

 

Owned Media

 

Much like the title, owned media refers to assets you or your company owns. Owned media can consist of everything from marketing lists to websites to actual written content. Anything directly controlled by yourself is going to fall into the owned media segment.

As your company grows, your owned media strategy should grow as well. Because once you are a trusted source in your field, you can sell space on your website to interested parties within your industry. Alternatively, you can grow as a trusted source through reliable blog content and written work. Having a consistent message and brand across your owned media can help consumers understand your brand.

 

COVID19 Impact on Marketing

 

Now that you have gone through PESO for digital marketing, you are ready to ensure your business is successful in the evermore digital world. For more information on any of the media channels, email [email protected], or submit a contact form. Having a well-balanced digital marketing strategy is key to success in a COVID-19 world.

A good advertising plan can make or break a business. And these plans are even harder to make if you’re in a low margin industry. Nonprofits are one type of business where advertising is challenging but essential work. But nonprofits’ unique bearings provide them with some exceptional opportunities. So today, we are going to talk about advertising for nonprofits. If you’re reading this blog, you probably know what a nonprofit is, but how does one advertise effectively?

Any advertising strategy tailored to nonprofits will have specific plans to ensure success. Nonprofits are often emotionally compelling businesses with low operational capital. Because of this, we will talk about strategies that don’t break your bank. in this blog, we address concepts like free PPC ads for nonprofits, media-driven advertisements, and event marketing. We will also give tips about different cost-effective options so you can maximize your advertising budget. So let’s get started by talking about ways your nonprofit can access free ads!

Nonprofit PPC

Digital marketing in any sector often relies on paid print advertisements that encourage traffic to a site. Significant companies like Google and others offer these ads to anyone who needs to spread their message. But unfortunately, in the nonprofit world, these ads can be too expensive. The silver lining for nonprofits is that some advertising agencies will offer this advertisement to nonprofits free of charge. These companies are happy to help registered charities, and the services they provide are top-notch. So what are some examples of nonprofit click-based ads?

One shining example of these ads is the google ad grants program. If you’re operating a registered nonprofit in us, then odds are you could be getting thousands of dollars in marketing services completely free! In an industry where spending even a little money is carefully considered, free marketing is a huge boon. Another strategy to increase your click-through rate is social media advertisements. Similar to other PPC ads, a little bit goes a long way to improving your web traffic. Next, let’s talk about content-based ads and why media is suitable for nonprofits.

Advertising for Nonprofits With Media

Videos and pictures have a unique way of compelling people into action. Unlike text, media can quickly and easily create a personal investment from an audience. Media content’s power to inspire makes it an incredible component of nonprofit advertisement. Content-based advertising can grow your reach and strengthen existing supporters’ bonds. Supporting charities is a fulfilling activity for many folks, and many people will jump at the chance to help a nonprofit. But what kind of media should you be producing?

Videos are exceptional when advertising for nonprofits; many people still remember classic in the arms of the angels’ ads from decades ago. If you can find a way to represent how important your work is in visual form, the odds are that content will resonate with your audience. but you don’t solely have to rely on video. An evocative picture or series of photos can be a powerful educational tool. Lastly, media can bring exposure to lesser-known operations. By teaming up with production staff, your nonprofit gains access to multiple channels to entice new and old supporters. Another terrific way to gain support is by physically approaching clients and donors through event marketing. 

Nonprofit Events

From silent auctions to full-on parties, events are a time-honored fundraising method for nonprofits. But these events can be a marketing powerhouse as well. A flashy event or a good time is a chance to reward your loyal team and bring in brand new supporters. Event marketing is an expensive gamble, but potential rewards from it are high. If you pull off a quality event, you’ll have your donors thinking about you for years to come! But events aren’t purely about donations; you can use events for crowdsourcing as well.

A charity event like a barn raising or food drive can dramatically increase your hands on deck. group work makes specific impossible tasks into achievable goals. One classic example of this collaborative event work is holiday soup kitchens; every year, people come together across the world to feed people less fortunate. From crowdfunding to donor acquisition, there are lots of reasons a nonprofit should look into event marketing.

Advertising for Nonprofits

The right kind of advertising can be a tremendous asset to companies bottom line. But without a colossal budget, marketing can seem like a distant dream. Fortunately for charities, while it might be hard, advertising for nonprofits is an important task. Some methods are the same as regular ads but with unique benefits. Unlike a standard for-profit, some PPC like google ad grants are free for nonprofits. Nonprofits also have strong emotional undertones. If you create media content, you can capitalize on that emotion. And lastly, we talked about the different kinds of event marketing that are most useful for charitable businesses. Kallen Media has been working with nonprofits since day one. If you need a custom marketing strategy to help your nonprofit, check out our blog on work we’ve done with other nonprofits like Latham Centers.

Video making is a storytelling medium that has a dramatic ability to connect artists and audiences. A well-made video can create almost supernatural levels of understanding and engagement. Kallen Media is proud to work with companies who see video as a powerful force for change; that’s why we work with the bay area video coalition. (BAVC) So today, we want to bring you our seventh company spotlight on the bay area video coalition.

The BAVC was founded in 1976 to create a social hub and resource network for media makers. The coalition has helped thousands of creators and archived incredible amounts of filmography. In this blog, we will break down some of the team’s work, how you can help, and a little bit about our work with the BAVC. After this blog, you will know all about the impressive work happening around media production in the bay area! So let’s get started by talking about what the BAVC does every day.

Who is The Bay Area Video Coalition

One of the organization’s main focuses is to empower people to tell their own unique stories through film. the BAVC uses art, education, and technology to tell truly diverse stories. This help can come in many forms; the BAVC offers classes to teach people about film and film production. But they don’t stop with education. The coalition also supports and funds filmmakers! By educating and producing videos, the bay area video coalition creates a safe environment where creativity and personal growth can thrive. And the BAVC also has programs for kids. the next generation of filmmakers are encouraged to grow their skills early with the coalitions youth classes. But the coalition isn’t just making new films; they are also preserving old ones.

Besides teaching, this group is preserving old films on outdated playback mediums. The BAVC is actively digitizing old movies and maintaining our historical records. To date, the organization has rescued over 7000 hours of footage from the sands of time. Even if we kept all our old videos in ideal storage facilities, the film naturally breaks down over time. Because of this decay, moving films into the digital medium now is more important than ever. Without programs like the BAVC and other preservation teams, we could lose an incredible amount of important historical footage. By preserving old films, training, and empowering new filmmakers, the BAVC ensures the rich history of videography lives on.

Kallen Media and The BAVC

From the day Kallen Media started, we’ve always had a soft spot for working with nonprofits. Also, we’ve always been fascinated with the power videos have. So when we got the opportunity to work with BAVC, we were very excited. After our initial meeting on the Catchafire platform, we got to continue our work together. Lately, we have even been lucky enough to create memorable google ads for the bay area video coalition. BAVC, like so many other nonprofits, are seeing real benefits from the Kallen Media services. So what is unique about Kallen Media’s plan for promoting nonprofits?

Our nonprofit strategies focus on fostering or strengthing community ties and connecting charities to potential supporters. Kallen Media has had the pleasure to work with hundreds of nonprofits, so we understand 501 c 3 advertising. We can even help you get access to special grant programs that provide registered nonprofits with free advertising! Kallen Media can help you get access to google ad grants and other nonprofit specific marketing tools. Now that you know what they are all about, are you asking how you can help the BAVC?

How You Can Help The Bay Area Video Coalition

The BAVC is a multifaceted organization that has multiple functioning teams with different goals. So if you’re interested in film in any capacity, the coalition has a place where you can help. One of the main ways to be a part of the coalition’s efforts is to become a member. Membership comes from several different packages that allow anyone to participate regardless of income. Similarly, the coalitions’ always looking for new instructors or hosts for events. But if these options are too involved, the BAVC also accepts donations. Whenever you donate to a registered nonprofit, the gift is tax-deductible; this means that you’re helping yourself when you enable the BAVC. Getting a campaign noticed can be tough, but with your help, the BAVC can’t fail!

Bay Area Video Coalition Company Spotlight 7

Video has the power to connect people like almost no other art form. And because of this, telling diverse stories through film is essential. The bay area video coalition has been supporting filmmakers and promoting diverse storytelling since the 1970s! We are proud to support the work the BAVC is doing. That’s why we wrote the Bay Area Video Coalition Company Spotlight. Kallen Media loves working with the BAVC because we have heard their members’ stories and see how critical their work is. If you want to get involved with the coalition, head over to their website and learn more about the different ways you can support them. And if you’re in our other work with nonprofits, check out our last spotlight.

Digital marketing is continually changing its practices to ensure it keeps up with changing trends in media. These online-focused agencies employ various tactics to ensure clients’ websites receive the traffic they need to grow. Today we will give you an overview of one of the most potent tools a digital marketing professional has; blogs! We will talk about how professionals write SEO, optimized blogs, blog content, and much more. So what exactly is digital marketing blog content?

A digital marketing blog is a blogging platform run by a business to improve SEO rankings and drive web traffic. Blogs like these have a specific niche audience in mind and rife with information people are want to read. But you can’t talk about these blogs without knowing about the helpful tools marketers use to write them. So how do modern digital marketing ensure a blog will be successful?

SEO Blogging Tools 

Creating a reliable flow of blogs can be a long process with a lot of hard work involved. Blog writing tools help cut down the workload for writing the perfect blog. Digital marketing professionals use a whole suite of tools to ensure that blogs come out well made and on-time. The first step to setting up your blog is identifying a target audience. this audience should be potential clients or customers who want to read your blog and build loyalty to the brand. Once you know who you’re writing for, you can tailor your content to meet their wants and needs. Keyword analytics and SEO rank identifying tools will help you flesh out the meat and potatoes of a blog post even if you’re unsure what to write.

Other tools in the blogging arsenal are more esoteric. Scheduling blog posts allows you to get the timing of a post perfect so it is available when it would have the most reach or impact. And consistency or regularly posting will help turn your blog into a reliable source of information, which in turn drives click-through rates. Every digital marketing blog will be different, but you can ensure your blog will stand out to the right people by understanding necessary blogging tools and strategies.

Blog Content

We mentioned blogging to your audience, but what does that look like in the real world? Well, content should be specific to the questions your desired audience is asking. When choosing keywords focus on customer questions. If your blog informs people about relevant topics in your niche, people will associate that positive experience with your brand. Directed blogging will ensure people come to your website when they seek out answers online. Developing customer outreach is hard, but blogging helps! But your content has to be relevant for your blog to be successful. An influential blog is backed by market research and written from a place of knowledge. This whole process starts with creating a plan for your content and how you will grow your blog.

The easiest way to keep your content on target is to have a structured plan for your blogging operation. Before a content creator even starts writing, they should know who they are writing to and their preferred tone. Once you have clear goals and are focused on a particular niche, it becomes easier to create new content that you know your audience will consume. Your blogging plan should, at a minimum, identify audiences, posting schedules, and two central topics on which your posts’ focus. Without an audience schedule or guide, it will be tough to write a blog that will help your SEO rankings.

Outsourcing Blog Content

writing your blog can create savings in the short term, but you’re bringing on a massive workload in addition to your other regular responsibilities. Outsourcing a blog can save your company a surprising amount of time and money. Hiring a digital marketing team will give you access to a range of content options that will be tested and have verifiable results. But what should you look for when hiring an agency for this work?

Digital marketing blog content requires finesse to get right. So if you’re thinking of hiring a writer, you should make sure they understand the subject matter. a personal knowledge base will ensure your blogs are relevant to the reader. Similarly, it would be best if you look for an agency with experience in creating blogs. The blogging industry takes time to master, so a healthy portfolio is a good sign your marketing professional knows their stuff.

Digital Marketing Blog content

The field of digital marketing is always changing. So digital marketers need to stay up to date with the most modern and influential practices. And while some strategies change, other tools like blogging seem to stay in style. That’s why today we talked about how we write blogs, what tools bloggers use, and more! A business blog can single-handedly improve web traffic as long as you stick to your plan. Effectively planned blogs with niche-focused content will improve your click-through ratings as long as your consistent. Writing blogs can be daunting work; if you’re looking for a professional blogging service to take that stress off your plate, contact Kallen Media today.

When starting a company, branding is essential. Equally important is making sure your brand conveys the right message. I consulted with Laureen Burd from LadyBurd Designs for her expertise on what you need to know when branding your business.

According to Laureen, there are many branding to-dos, including choosing and obtaining a company name, as well as defining your business. The next steps are what we will discuss today:

• Your Logo
• Colors and Company Fonts
• Consistent Branding Message

Branding Your Business: Creating the Logo & Tagline

The first step in branding your business is to develop a logo and tagline. These should not only represent your brand but be unique and stand out in an often crowded marketing environment.

Creating Your Logo

Logos come in many forms. For instance, they may include the company’s name stylized, an eye-catching illustration, and/or a combination of the two.

Because creating a logo can be overwhelming, before you begin, start by getting some inspiration. First, look at your competition and other companies that have great logos. Then, refer below for suggestions on how to get those creative juices going:

• The logo needs to speak to your customer. For example, what does this demographic look like? Are they more conservative, modern, progressive? What are their hobbies? Do they like to garden? Represent this in your logo.
• The logo needs to look good in black and white, not only in color.
• Needs to have a classic design, not trendy, or out of style in a year or two.

The next step, it is time to create your logo. There are numerous tools out there to help you do this. Here are some free logo design tool options.

Additionally, you will need multiple logo versions. Multiple versions are needed for websites, print materials, websites favicon, social media, etc.

The Right Tagline for Your Brand

A good tagline is memorable, short and perfectly defines your brand. Think about Nike’s “Just Do It,” or M&M’s “Melts in Your Mouth Not In Your Hand.” For either of these brands, you recognize the company by just hearing the tagline.

To create the perfect tagline, start brainstorming and jotting down ideas. Here are some questions to think through:

• Words that describe your company’s brand?
• What services does your company offer?
• Emotional or action words that describe your brand?

Now take the words you jotted down and start to play with creating your tagline.

There are also free slogan generators. Even if you don’t use the generated slogan, it will help to get you started. Before you sign off, always have others review.

Branding Your Business: Finding the Right Colors & Font

Now it’s time to decide upon the colors and fonts. 

These are key to having great branding. If a potential customer can not read your ad, website, etc., that results in lost business.

To start, look at the competition. An easy way to find out what fonts and colors a competitor is using on their website is by inspecting elements on their web page.

The Right Brand Font Styles

Another way to inspect font styles on a web page is to install a free font finder plugin tool, such as WhatFont. The link is to WhatFont’s Chrome plugin. They also offer plugins for different browsers, as well as mobile. Then, think through your brand and what type of fonts will work best for your brand.

Additionally, if using multiple font styles (should not use more than 3) they must work well together. An easy way to find font pairings that work well together is Google fonts and their fonts are free. There are many font sources that charge or are only free for a certain use. Always read and understand the font licensing before using it.

Once your font styles are chosen, there are more decisions to be made. For additional information on font guidelines refer to this blog.

The Right Brand Colors

Great font style is backed by a good color theme. This means across the web, print media, etc. the colors need to reflect your brand and should work together.

The first step, determine your color theme. There are free tools available such as Canva, which offers color selection resources. Adobe Color is another option. Furthermore, with Adobe Color you can look through premade themes or create your own color theme. Also, if you have an Adobe Creative Suite account you can add your color theme to your Adobe Library.

The next step, deciding your company’s primary and secondary colors. The primary colors are the colors you will use the most. Secondary colors you will use sparingly. Because color is part of branding, you need to clarify primary and secondary colors to keep yourself and your team consistent.

Last thing to keep in mind, be aware of colors and font being used for those that are color blind.

Branding Your Business: Consistent Brand Message

The final topic in branding your business is having a consistent branding message.

Consider the example below. There is a mix of branded materials, printed materials and digital materials, which all have the same brand message.

The photo on the left is of a company’s printed marketing materials and on the right the same company’s website. Branding materials provided by LadyBurd Designs.

Same Branding Message with Photography and Graphics

Now let’s talk about your visuals, photography, graphics, and all other visuals that give your media some life. Below are some popular visuals that you will probably use and some guidelines:

• Photography – Photos need to be shot at the same angle, use the same lighting and look cohesive. The same standards apply when using stock photography.

Example of What Not To Do

Example of What To Do

• Illustrations/Graphics – Same color story and same style.

Example of What Not To Do

Example of What To Do

Below are some graphics and photography sites that provide primarily free resources (read the licensing on each photo/graphic before downloading):

Photography:

• Unsplash – https://unsplash.com/
• Pixabay – https://pixabay.com/

Illustrations/Graphics:

• Vecteezy (attribute required) – https://www.vecteezy.com/
• Freepik (attribute required) – http://www.freepik.com

When using illustrations/graphics or photography online, read through and understand the licensing agreement. If you are questioning the license, reach out to a legal professional. Using a graphic or image inappropriately can end up in a fine.

Providing Branding Standards

Now that you have completed the steps above, you need to create a branding guide book. In this book, you will provide everything created above and standards for each of these areas. This will ensure everyone in your organization and external users use your branding elements appropriately.

In conclusion, branding is a big project to take on. However, once complete, you will be very thankful you put in the time and your business will reap the results. There are many companies that specialize in color and branding like LadyBurd Designs that will create your branding kit.

Once your branding is done you will have all the information needed to start to market and build out your responsive website.

Nonprofits how would you like to receive $10,000 a month for free Google advertising? In this case, it is not too good to be true. Currently, thousands of Nonprofits have benefited from Google Ad Grants. Below will review topics recently discussed during a Google Ads Grants webinar hosted by Catchafire. “Google Ads: Overview for Beginners.” Topics will be reviewing:

• What is Google Ad Grants
• Do You Need
• Eligibility and Set-up
• Creating Your First Campaign
• Keyword Research

What is Google Ad Grants?

Google Ads is formerly known as Google AdWords and Google AdWords Express. These are the advertisements. That appears when you search Google, YouTube, and other sites across the web. Businesses that buy Google Ads, are able to choose specific goals for their ads. Such as driving phone calls or website visits. Here is additional information on Google Ads. There are similarities between Google Ads and Google Ad Grants. However, there are also restrictions when using Ad Grants.

Google Ad Grants – Do You Need

First, decide if your nonprofit needs Google Ad Grants. For example, your nonprofit must have a website. Also, must have traffic goals for the application to analyze. And someone at your organization to create and manage the ads. Ad creation and maintenance are important. Without your organization will not follow guidelines in the policy compliance guide. We will discuss this guide more below. If you have a website and targeted goals. And do not have time to manage. We can help with your Ad Grants management.

Google Ad Grants – Eligibility & Set-up

Besides having a website, what else is required to be eligible for the grant? First, you must be a 501c3 nonprofit. Then review and ensure you meet all requirements. Once you have determined you are eligible. The next step, request a Google for Nonprofits account. Additional steps then need to be completed. To help, we created a seven-step guide.

Google Ad Grants – Creating Your First Campaign

Once you are accepted, time to create your first campaign. There are certain rules to adhere to when building your Google Ads Grants campaigns. As mentioned above. You must have a website for your Nonprofit. When you create the campaign you will enter your website’s URL.

Then input the information about the campaign such as the campaign title. Next, where the campaign will be viewed (by state, country, worldwide, etc.). Once the initial information is completed. Refer to the flowchart below. This shows what is required to create each Google Ad Grants campaign:

Creating the Ads

You can create more ads than shown in the flow chart above. However, two ads are the required amount. For each ad, provide a link to the webpage that relates to the ad. Can not be a link to your social media site. Additional information such as setting a budget goal. Then providing at least 5 keywords per ad. And creating a minimum of two text ads and one responsive ad.

In addition, as mentioned above. Rules on ad creation are different from Google Ads. Review the policy compliance guide. To understand what is not allowed for Google Ad Grants.

Difference Between Text and Responsive Ads

A text ad has three parts, a headline, display URL, and description text. You write the headline and description. Then insert the URL from your website. Your headline and description length need to be close to the word count allotted.

Whereas responsive ads are built using Google’s algorithm. With responsive ads, Google can tweak your headlines and descriptions. This enables your ad to compete in more auctions. Meaning your ad has a higher chance of being shown.

Google Ad Grants – Keyword Research

Google Ads is used to attract people to your site. To help with a cause, donations, etc. Google Ads uses an algorithm to determine which ads to show and when. In order to have your ads seen more by the right people. You need the right keywords. To determine the right keywords use. There are tools such as SEMRush. A tool that analyzes keywords. Another free keyword search tool is Google Ads Keyword Planner.

What keywords should you search for? If you are lost on where to start. Google has a resource that shows what types of keywords to use.

Bad Keywords

Now, let’s re-review the Google Policy Compliance Guide. When you are inputting keywords. There are some that are not allowed to be used. Such as single words. As well as overly generic keywords. Once your ad is running keywords will be ranked. Always review your keywords in each campaign often. And pause all keywords with a low-quality score of 1 or 2.

Additional Information

In addition to the Google Ad Grants. Nonprofits will have access to other free services provided by Google. Resources for G Suite and Google Earth and Maps. All available to apply for.

In conclusion, Google offers many services for nonprofits. Watch the Google Ad Grants webinar. Think the grant might help. Why not sign up and try it out. Free advertising that your nonprofit can benefit from. On the world’s most viewed websites.

Did you know that every month there are more than three billion people worldwide using social media? And most of this can all be accessed by the phone in our pocket. So, why aren’t more businesses using these wide-reaching platforms? We from Bente Online are teaming up with Kallen media to inform you about the importance of social media for your business. We are adding a bit of European flavor to the mix.

The importance of social media has increased even more this year. As a result of Social Distancing, we had to find a way to stay connected and maybe even stay relevant. We are social beings, and we are constantly in need of keeping in touch. Consequently, when contacts from our workplace, school, or daily activities lessen, the need for online interaction increases substantially.

Besides seeking social contact during this pandemic, we also have a lot of free time on our hands. People choose to spend their time on countless social media apps. We seek entertainment, find ways to fill up our spare time and keep up with the news. Apps like Facebook, LinkedIn, Instagram, and TikTok were visited even more this year. However, it’s not only these platforms that have increased in popularity. Platforms like Skype, Microsoft teams, Google hangout, and Zoom are also beginning to shape our digital future. With all these changes, there are a lot of business opportunities being created online.

Staying Active on Social Media

But why is it important to stay active on social media as a business during these circumstances?

Covid-19 is something that affected everyone. Aside from the creativity the lockdown brought, it also brought a lot of complex problems. That is why you need to stay relevant as a business owner and take advantage of this increased use of social media during such a period. Looking at the way technology has been advancing in just the last 10 years, technology use will probably increase even more in the following years.

Lockdown or not, being present on social media is essential to growing your business. If you don’t have a LinkedIn, Facebook, or Instagram with your company name linked to it, you are simply not taking full advantage and are missing out. Only merely creating a social media account is not going to do it.

Essential Use of Social Media

I’m going to discuss the four main reasons why proper social media use is essential.

Reason number one being, the importance of engaging with your customers. Letting customers know you are active online provides an effortless and, most importantly, accessible communication platform. On these platforms, you can connect with your customers on a personal level. By doing this, you get more exposure, get to know the customers, and target the right target audience. You can create a platform with stories that people can relate to. Bingo!

The second reason would be to stay in touch with your competitors. Try to stay ahead of competitors by analyzing their social media and improving on this. If you have a social media account, you can see how they engage with their customers and learn from it. Incorporating related questions and problems in your social media posts will help you stay one step ahead. You respond immediately and post a social media post about the issue.

The third reason is that Social Media marketing is relatively cheap compared to other online marketing firms. By creating the right content and using social media ads the right way, you can get a lot of value for your money through social media leads. You need to know who you are targeting, and you need to create the right audience. If done the right way, it generates an organic way of getting sales from ads.

The last reason would be that it provides traffic for your website and improves your Google reachability. By providing useful and interesting social media content, you can get your followers to click on your website and find out even more about your business. Moreover, it provides an opportunity to improve your SEO.

A Final Tip

By creating a good and interesting Instagram name, you are one step closer to being a click away from your customers. For example, you are a restaurant in New York that sells cookies. Your username would be your business name, while your regular Instagram name could be NEW YORK COOKIES BY SAM. Therefore, leading to better reachability on Instagram as people search for their wants and desires; stumbling upon your well-formulated page.

In the current digital information age and especially during this pandemic, we can take advantage of the increasing amount of social media users. Social media is a powerful platform, so use it optimally and efficiently to take advantage maximally.

Bente Online

Bente Online is a young creative company that provides Social Media marketing services to small and medium-size companies without its own marketing department.

We create, design, and maintain your Social Media channels to connect with your target groups and growth in the number of followers. We also sell social media posts separately for private and commercial use. Bente Online is your online manager.

While offering structure in combination with creativity, we realize a structured quality approach for a part of your business, which is so important nowadays.

In our view, the use of corporate social media is all about communicating interactively with your relations. A higher goal is to make them fans and ambassadors who can recommend your product or service in their network. There are 3 important conditions for this: openness, mutual trust, and a good reputation. This type of fast media is all about a healthy portion of creativity, discipline in your repetition, and perseverance.

Raising a child and making sure they have everything they need can be an uphill battle for some people. But in situations where the parents need additional resources, an appropriate level of care a be hard to attain. We’re proud to work with nonprofits that work with children. So Kallen Media is proud to announce that we are working with Latham Centers. The Latham Center is a Cape-Cod based organization that has served the special needs community for more than 50 years. Our collaboration began in a pro bono advisory role; Kallen Media’s consultation with Latham then expanded to optimize their Google AdWords communications.

Google Ad Grants provide nonprofit organizations with free Google Ads monies. Kallen Media initially connected with Latham Centers’ administrative team members through Catchafire.org – a volunteer matching platform “on a mission to mobilize the world’s talent for good.”

Latham Centers is a leader in special education and residential programs for children and adults with disabilities. Latham is internationally renowned for its expertise and success in caring for people with Prader-Willi syndrome. But unfortunately, PWS is a life-threatening genetic disorder with no known cure.

Latham Centers: About

The Latham Centers’ mission is to provide opportunities for independence, self-worth, and happiness for complex special needs individuals.

https://youtu.be/UKw7P0qk-Wc

Latham Centers: Programs

Latham’s innovative programs serve children and adults with intellectual and developmental disabilities. So their residential therapeutic program (Latham School) provides treatment services to approximately 45 students, and their Adult Services Program serves more than 50 individuals throughout Cape Cod and Southeastern Massachusetts.

Children’s Services Program

The Children’s Program offers educational, vocational, residential, social, clinical, and therapeutic services for children ages 8-22. But the center also works with adults!

Adult Services Program

Latham Centers provides residential services for adults (over 22) with complex special needs, including Prader-Willi syndrome.

Asinotherapy (Donkey Therapy) Program

Donkey Therapy is a unique program at Latham Centers, which has six beloved miniature donkeys on-site. This therapeutic model originates from Germany. The individual builds trust with the donkey – the participant focuses on caring for the animals, being gentle, reliable, and letting the donkeys know that they are there to help them. Not only are these important life skills for program participants, but the donkeys also bring so much joy to individuals who call Latham home.

Latham has grown this program with assistance from fundraising efforts, including the infamous 2019 “Donkey Wedding” on Cape Cod. Miniature donkeys Esther and Esau “got hitched” at Taylor-Bray Farm in Yarmouth Port.

Latham Centers: Ways to Help

To continue their life-changing work, Latham Centers needs and greatly appreciates the community’s support, now more than ever. So if they can, we encourage people to help the center however possible. Additionally, the Center is a registered nonprofit, which means they accept a wide range of tax-deductible donations. Not only are you helping sustain a valuable service, but there’s also a benefit for you!

Latham Centers: Additional Information

Latham Centers is approved by the Massachusetts Department of Elementary and Secondary Education (DESE) and licensed by the Department of Early Education and Care (DEEC). Accreditation ensures the center provides an exceptional level of care. So you can be sure that Latham Center is doing the most for the people in their care. Latham’s website includes program brochures, admissions information, career opportunities, and a blog newsletter.  

Kallen Media Services

If you are a nonprofit and are interested in learning more about Google Ad Grants, we can help. We also created a seven-step guide on how to set up Google Ad Grants because we want to help. And we don’t stop with Google Ad Grants, and we offer other services for nonprofits. Including social media management, blog content, website design, and search engine optimization. Additionally, on our Nonprofit Services page, you can read reviews on what our nonprofits say about working with us.

We offer discounts on all of our services for nonprofit organizations. Contact us to set up a free consultation, and we will have a meeting to discuss your specific needs. We look forward to partnering with your nonprofit organization.

Starting a small business in the internet age is hard. between managing your limited time, resources, and market share, your company will also have to keep up with modern internet browsing habits. If your business is struggling to keep up with the fast-paced e-commerce business landscape, an SEO service can help. So today, we’re going to talk about small business SEO services. We will outline what an SEO service can do for you and how to choose one. But before all of that, let’s talk about what SEO is.

SEO or search engine optimization is the process of ensuring your website performs well for search engine rankings. The more optimized your website is, the more people will see it. Orders are beneficial to a business because search results will naturally drive traffic to your website. SEO management can be a complicated process, but a few simple things make it easy to understand. The first step in SEO management is learning about SEO tools.

SEO Programming

Search engine optimization is all about using computer programs to sort information effectively. So if you want to keep up with modern SEO trends, you’ll need to be comfortable using the trade tools. Keyword analysis tools make sure content lines up with the user’s search patterns. And position tracking metrics will give you data bout how your website is doing overtime. But there’s more, like SEO blogging and other productive web development habits. Low-cost SEO services for small business can still be useful if they know how to use SEO metadata effectively. Tools like SEMrush and others collect metadata and let professionals see what your website needs to thrive.

In recent years these tools have come a long way, and now small business SEO services can have a significant impact. SEO metadata programs give marketing agents access to real-time search data and live information. Modern SEO programs provide you with focus group level testing before anyone else sees your content. If your SEO service uses SEO tools effectively, you will see improvements to the traffic to your site and sales. SEO management is a lot of work, so outsourcing it can be a wise decision. But what should you look for in small business SEO services?

In House or Outsourcing

With lots of viable options out there, selecting the perfect small business SEO service is challenging. If you know what you want and have clear goals, it’s easy to get your site popping up in more searches. A small business can thrive on the internet, but the search engine rankings have to be suitable for any long-lasting success. If you decide to manage your SEO, you’ll have to remember to dedicate the time and resources to website optimization and link building. This high time and input cost often make it more cost-effective to outsource your SEO efforts.

Outsourcing SEO work is a common practice, and if you hire the right team, it can be a huge time saver. SEO professionals will be comfortable with reading patterns in metadata and translate abstract concepts into relevant business data. When outsourcing your SEO, make sure your new partners understand your goals and targets. Clear communication is vital to optimizing your website in specific ways for different purposes. Once you have an SEO team working on your website, it’s crucial to regularly reaccess your site. The ideal service is custom-tailored to your needs and affordable.

Kallen Media SEO Services

At Kallen media, we know that small businesses need personalized SEO plans that fit their needs and budget. That’s why we offer both affordable SEO management plans and customized packages as well. We use the most modern SEO tools to ensure that your site is the first one people in your target market see. At Kallen media, we have several years of experience planning and executing successful SEO operations. We use tools like keyword analytics and site audits to ensure our clients’ websites stand out. If you want a company that offers excellent services at an affordable rate, Kallen media is your team.

Small Business SEO Services

The internet is the perfect medium for businesses to connect to potential customers. But in a world where the internet is full of e-commerce already, starting can feel risky. Pressure from the competition and internal risks often means small businesses have to work twice as hard to get an edge in the market. Search engine optimization can help you cut through the competition and stand out to your clientele. Modern tools have made SEO more accessible than ever.

Access to metadata through keyword analytics has opened up the world of complicated SEO to small businesses. And previously detailed audits now only require specialized analytical tools. While this process is becoming more manageable, it can still take a lot of time and effort to learn how to use all of these different tools. Because SEO often takes so much time, many small businesses chose to outsource their SEO operations. If you’re looking for help with SEO management, contact Kallen media today for personalized assistance with your SEO plan.

This spotlight is on our newest client. We are excited about the opportunity to work with Amadio Ranch! Amadio Ranch is an organic farm. Located outside of Phoenix, Arizona. Owned and operated by Eric and Christina Amadio. They offer everything from fruits and vegetables. To homemade fudge, preserves, pies, and more. You can shop online or at their farm.

We are providing Amadio Ranch with a range of SEO services. Services include web design, Google and Facebook ad campaigns, social media management, and auditing.

Amadio Ranch: The Beginning

Amadio Ranch’s story begins when the farm is purchased by Eric and Christina in 2009. The farm started with only 3 trees. A pear, an apricot, and a plum tree. All rare types of trees to be growing in Arizona. 

Even though rare, the trees produced amazing fruit. With the fruit trees doing so well. Add in their knowledge of farming. This resulted in more planting. Then, in 2010 they had more than enough fruits and vegetables for their family. Because of this, they started to sell to the public. And Amadio Ranch was officially established.

Amadio Ranch: Today

The goal of Amadio Ranch is to eat only what you grow. Today Amadio Ranch provides 70-80% of their family’s needs. In addition, they are also supplying the community. Another important part of their business is sustainability and all-natural growing practices. In addition, the farm is 100% organic. 

The farm is not only home to delectable goodies. Amadio Ranch is also home to a few animals. Currently, three dogs, four cats, two cattle, one potbelly pig, two goats, and many chickens. All these animals calling the ranch home.

Amadio Ranch: Products & Produce

Based on seasonality. The fruit and vegetable offerings change. Below is an example of the season and what may be available:

Summer (May-July): Peaches, apricots, plums, pluots, grapes, apples, zucchini, okra, cucumbers, peas, potatoes, onions, garlic, tomatoes, eggplant, sweet corn, watermelon, and cantaloupe

Winter (Nov – March): Lettuces, broccoli, cauliflower, swiss chard, greens, radishes, carrots, beets, golden beets, spinach, romaine, and Maktoom dates

The Savory:

In addition to the seasonal produce. They also offer an array of homemade goods. Including a mix of homemade savory items.

Amadio Ranch is always cooking up new savory products. Such as an assortment of pickles. like their garlic dill pickles. Also pickled items like pickled red beets. Additionally, a variety of homemade salsas. Of course, all made with farm-fresh seasonal ingredients.

The Sweets:

If baked goods are more up your alley they got you covered. From an assortment of pies. Ranging from a traditional blueberry pie to a unique caramel apple pie. To other bake good options. Examples of what you may also find: sweetbreads, cinnamon rolls, hand pies, turnovers, caramel apples, and rum cakes.

Furthermore, for those that are vegan, gluten-free, or sugar-free. Options are available to accommodate your food preference. On almost all of their pies!

Still craving sweets? How about some freshly made fudge. They offer multiple flavors to choose from. Bound to find a flavor to satisfy your sweet tooth. Preserves made from fresh seasonal fruit. Then last but not least, honey is also available.

Amadio Ranch: Where to Buy

The farm currently offers a self-serve farm stand. Conveniently open 7 days a week during daylight hours (roughly 7 am to 6 pm). Simply stop by and choose the items you like. Prices are marked. Then leave cash in the payment jar. Another option is to send payment by Zelle, Venmo, or CashApp.

Besides the farm stand. You can stop by one of the farmer’s markets they attend. Follow them on social media to stay in the know where they will be.

What if you do not live by the Ranch? No worries, they offer a convent online store. The online store offers a variety of products. All products will ship directly to your home. Check out their online site for a selection of homemade goodies.

Amadio Ranch: Social Media

From the beginning, Amadio Ranch has used social media to grow its business. As previously mentioned, follow their social media to see current events. In addition, social media provides information on new products.

Follow Amadio Ranch on Facebook for great recipes straight from the farm! As well as new news.

Additional Information

In addition to social media. They also offer a monthly newsletter and text alerts. Numerous ways to keep people informed.

Amadio Ranch is currently working on a farm tour.  Tour will provide information on growing your own foods. As well as information on living self-sufficiently. Additional information to come. Be sure to follow them on social media or sign up to receive their monthly newsletter.

Interested in finding out how Kallen Media can support your SEO? Contact us and we will be glad to set-up a free consultation.