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Times have changed, and so has the typical business approach. With traditional marketing taking a back seat digital marketing is soaring. learn all about Choosing Digital Marketing For Your Business.
57% if businesses have acquired a customer through a company blog. Here’s how can blogs boost your business
Facebook is the biggest and most popular social media app, with over 2.89 billion monthly users worldwide. It’s popular in all countries and among all age groups, with people not only opening the app once but several times a day. That is no ordinary achievement. However, Facebook has rightly earned its position as the leading social media app. In addition to the benefit of staying connected with your loved ones worldwide, Facebook is a powerful weapon for businesses to use in their marketing strategies vigorously. Here’s why Facebook Is your marketing asset.
Through Facebook, you can automatically optimize your audience using a sophisticated targeting mechanism based on several determinants, including location, age groups, preferences, behavior, engagement, etc.
To further expand on this, Facebook keeps a record of what you like and dislike based on your watch history, location, friends, etc., and then shows you ads accordingly to trigger impulse buying.
For example, if an eCommerce store sells records of a particular band, and you have liked several fan pages of that band, then Facebook will show you ads of those records multiple times.
Similarly, eCommerce pages will make sure to show you the same products that you spent time looking at.
Another helpful tactic that Facebook uses is carousel ads with a call-to-action option. Carousel ads allow you to add up to ten images in one ad. By strategically placing similar or complimenting products together, it can trigger sales for the company.
Short but meaningful video ads grasp the audience’s attention in a way that picture ads don’t. With the added sound and video, the audience becomes more intrigued.
If you’re in fast food, posting videos of preparing meals can show people how safe the food is and drive business.
Facebook allows for some healthy discussion and interaction by using poll ads. Companies can use the polls to ask their audience how onboard they are with a new idea.
Facebook also keeps track of the hours where there is the highest amount of traffic. This helps companies post their ads or offers when their audience does not miss them.
If you don’t want to get into the hassle of doing all this yourself, contact Kallen Media. We are one of the leading digital marketing agencies and are known for social media optimization through sophisticated software, analysis, and keyword optimization. Let us handle your social media while you can focus on other aspects of the business.
From the day a company is launched till the day it decides to close down, marketing remains one of the essential elements fueling any business’s engines. A company that doesn’t have an effective marketing strategy is bound to fail. Companies are now setting more money aside for marketing. According to a survey, 93% of B2B companies were extremely committed to content marketing, and it generated annual revenue of $300 million in 2019. Here are some essential Tips for Designing Marketing Strategy that can help your business in the long run.
The first step of developing an effective marketing strategy is to identify the target audience. Without getting a clear sense of which demographic or age group you’re targeting, you won’t be able to develop the strategy further.
The next step should be identifying the overarching goal of the company. Hence not every company aims to maximize profits. There are specific non-governmental organizations that work to create awareness who work towards retaining their existing customers.
Once you know what you’re striving to achieve, the following steps become easier.
The next step is a crucial one. Based on the population and demographics you’re targeting, you’ll need to select suitable communication mediums.
For example, if you’re targeting all genders aged between 15-50 years, social media marketing, particularly through Facebook and Instagram, would be ideal since they have their highest number of users fall within this age group. So, Newspapers and television have somewhat become obsolete mediums of communication and might not be as effective.
Before choosing the appropriate marketing campaigns for your strategy, you must first calculate some costs and figure out how much budget you can allocate for them. This will give you a framework to work in without cutting back on things after coming up with campaigns.
For this step, you will have to let your creative juices flow. So while you can choose several different campaigns, they can be broad for marketing and promotional campaigns.
Marketing campaigns involve you marketing your company on various platforms in advertisements, blogs, social media posts, etc. Companies can use sophisticated data collection and analysis techniques to infer the audience’s preferences through which they can emphasize or deemphasize certain mediums or campaigns.
Promotional campaigns work best when you pay influencers or bloggers to promote your product, giving you a wider following since they might reach audiences you might not be able to reach.
Want some expert to help you walk through the process? Hire Kallen Media to take care of all your marketing needs. We specialize in SEO, digital marketing, web designing, and much more. Contact us today to invest in a brighter future for your company.
Different businesses have different marketing objectives. Established businesses have lots of reasons to market, some want to boost sales while others want to spread awareness. Nonprofit organizations usually fall in the last category. They use marketing platforms to create a brand for themselves to increase their visibility and spread awareness of a good cause. However, the budgeting might prove to be challenging for them. Nonetheless, a strong marketing strategy is vital for non-profit organizations. Here’s Why Nonprofit Organizations Need a Marketing Strategy.
Amnesty International, American Red Cross, UNICEF, etc. are well-known nonprofit organizations. More than an organization, they have now become a brand. Over the years, through their work and comprehensive coverage, they have earned a name for themselves, making their brand and work reliable.
People are now more woke about their surroundings and want to know that the money they donate is going into good hands, which is why it’s essential to have a well-recognized brand name that has credibility.
Nonprofits are committed to taking initiatives, missions, and campaigns to bring about positive social and political change in society. While domestic abuse, discrimination against the LGBTQ community, women, etc., are more prevalent acts of injustice, there might be other causes that are not that prevalent, such as breast health awareness.
Both causes need to be brought to people’s attention so that the community could work towards bringing about change together.
As the name suggests, the organization is run with a no-profit motive. Whatever they earn transfers into other initiatives. Thus, it becomes extremely important for them to collect donations, since this is their primary source of revenue.
Since it’s highly challenging to ask people for monetary help without any tangible benefits, the marketing strategy and the content advertised should be so strong that people should feel inherently motivated to donate and fund the organization’s initiative.
While part of the marketing campaign is for companies, others focus on people who may not have the financial means to donate but have the willingness to help.
The youth especially are more inclined towards social work nowadays. The more politically informed they become, the more enthusiastic the newer generation is about bringing about positive social change.
Witnessing positive change from their own eyes can be a life-changing experience. By documenting and marketing their efforts, nonprofit organizations have the power to inspire hundreds to come and volunteer.
Kallen Media realizes the benefits of digital marketing for nonprofit organizations. Therefore, as one of the leading digital media agencies, it offers specialized marketing services for nonprofits, including crowdfunding tools, social media optimization, free google ads, etc. Contact them for more information regarding nonprofit marketing today.
An official website has become an integral part of online marketing. It gives people a legitimate platform to turn to for details about the company, its services, contact information, etc. However, that’s not all there is to it. Several other web designing features make a website effective and beneficial for a company.
A company has to be esthetically pleasing and also tick all the necessary boxes to rank high in search engines. All it takes is a glance for people to pass a judgement on a particular website and decide whether to move on or continue reading up on it.
Here are a few signs that indicate that your website needs a makeover immediately to become effective.
When you start a business, it’s natural to have an overflow of ideas and services to offer to your customers. While it’s not wrong to provide many services, there should always be one overarching message that embodies your company’s whole gist or purpose. If that idea isn’t clear at first glance, there’s a chance people might turn away from it.
To judge whether you fulfill this requirement, you can use Forbe’s “4-second test“. Ask people to open your website and close it in exactly 4 seconds. If they return with a coherent message or idea of what the company is about, then you have succeeded.
If there is a lot of information on your website, in the form of texts and images, shapes, etc., it becomes hard to navigate and follow through entirely. Moreover, make sure you don’t miss out on covering essential pages in your website while incorporating other things.
Ideally, a clean and effective website should have an ‘about us page, ‘services’ page, a ‘blog,’ and ‘contact us page.
Through search engine optimization, a website aims to rank high chronologically in search engines with the help of using specific keywords that appeal to your target audience. SEO has become a valuable asset for businesses to optimize their digital media strategies.
You might have great products and services that tick all the boxes for your target audience, but without SEO, it’ll be extremely difficult for them to find your website, and you’ll lose out on business.
The layout of your website is just as important as all the information in it. While the services you sell bring in the money, the visual appeal of your website is what is going to bring in people.
A visually pleasing, minimalistic, and captivating web design will attract more people to it and force them to go over the entire website without break. Make sure it stands out from the rest and isn’t just an emulation of other websites.
If you need help in designing an exciting website that isn’t only a treat for the eyes but also incorporates SEO, contact Kallen Media. We offer web designing services for various businesses and ensure cost-effective, user-friendly, and effective web designs.
Social media has become a company’s most important marketing weapon. Unlike other conventional marketing methods, social media marketing is free and can reach a far wider audience. You can leverage many benefits by being active on social media. However, it’s essential to use these platforms strategically and effectively to keep up with the digital world’s continuous evolution and cut-throat competition. Here’s how to make the most of your social media platforms.
While making “everyone,” the audience, may seem like a safe tactic to go with, it’s often the one that backfires the quickest. There will always be a group of people who might not resonate with your products or services.
Therefore, an integral part of social media marketing is to identify your target audience, demographics, age group, etc., to be able to engage with them more. Sophisticated data collection mechanisms help you determine which social media platform they use the most, the hours with the heaviest traffic, what kind of ads are most popular among this demographic, etc., allowing you to use it to your benefit.
Social media gives ample opportunities for businesses to interact with their audience creatively. Examples include creating polls to get opinions on upcoming launches, comment-to-win contests, etc. This gives people an incentive to engage and stay connected with your page.
A helpful tip is that even if such contests occur on one platform, make sure you promote them on all the other platforms.
While scrolling, it’s usually an exciting picture that makes people pause rather than the caption. Therefore, it’s crucial to add captivating images that instantly grabs the attention of the audience. Please make sure you respond to all the comments and tags to make it a two-way connection.
Ensure the images are relevant to your services and aren’t merely there to grab the audience’s attention; otherwise, they can seem misleading. Often, video ads are more effective than pictorial ones since people prefer audio plus visual ads rather than a long wordy caption.
Given the highly volatile conditions we live in, it’s crucial to stay socially and politically relevant. Always be the first one to jump on the bandwagon and follow the trend. Use it to your advantage, whether it’s a trending hashtag, a popular meme, or a viral challenge!
For more tips and tricks on social media optimization, get in touch with us. Being one of the leading digital marketing agencies, Kallen Media understands the power and influence of social media and uses sophisticated techniques to provide effective and long-term solutions to all your marketing needs.
With a great social media presence, you can improve your bottom line and expand your reach as a brand, which translates to increased sales. However, selling with social media is different—you need to capture the interest of your audience in a way that they visit your website and browse your offerings. Come learn how to run a running a social media business.
On the phone, call reluctance is widespread—it happens online as well. Due to some fear, businesses avoid reaching out online, thinking people will be angry with them, they’ll say no, or they won’t respond.
However, this isn’t true because many customers think that salespeople don’t reach out enough. The online world is riddled with the idea of inbound marketing. While inbound marketing is an incredible approach, it doesn’t promise proactive outreach – the online equivalent of cold calling is either bad or dead.
If you find someone you want to connect with, always reach out. Remember, you miss 100% of the shots you don’t take. So, be brave and take shots!
There’s no doubt that the world of social media changes rapidly. However, some things remain constant—for example, the golden rule of networking—giver’s gain.
If you give your audience a good piece of information, content, or anything of value, you’ll be able to sell more. You can do this by inviting them to a private local business event, sharing a relevant piece of research, or sharing a white paper.
If you do this right, your audience will think of you as valuable.
According to an old wives’ tale, if you put a frog in the hot boiler water, I’ll instantly jump out after sensing the heat. However, if you put this frog in cold water and turn the heat up gradually, the frog won’t notice.
Don’t come on like gangbusters when you’re reaching out to people online. So, warm up slowly after starting to cool. Compliment something they’ve written, retweet them thoughtfully, comment on their blog post, and become familiar to someone. Don’t get disheartened if they don’t engage instantly because they’ll probably engage you in the future.
For instance, this individual wrote to me personally, said something I liked and left it there. It seems like a good start!
People like you more when they see you more: familiarity breeds likeability. If you offer them good information, content, or value, you’re actually doing more, which will benefit you!
As the best social media marketing company in Arizona, Kallen Media helps you manage your social media through an audit, research, and best practices. Reach out to us now if you’re looking for a professional social media agency in Phoenix! And good luck Running a Social Media Business!
Since Facebook, TikTok has been one of the leading social media platforms to come around. Launched in 2018, TikTok already has a user base of around 800 million people—more than double the users of Twitter, which is a big part of the social media marketing strategy of small businesses. Read on to learn TikTok Marketing Tips and how small businesses can use this platform to promote themselves.
If possible, try grabbing the attention of the audience in the first few seconds. Generally, people move through the TikTok feed pretty fast, so it’s important to give your audience a reason to pause.
Planning is key when making content. You should aim to grab the people’s attention during the first few seconds and ensure you entice them to stick around.
Because TikTok is a vertical video platform, all the content you create should be vertical.
How to do it? Simple; use the inbuilt video function of TikTok to record your video. With features and a ton of different effects, you’ll make your content even more appealing.
Compared to recording with your phone and uploading it, recording native video within the app is always preferable. This way, you’ll get more visibility, more reach, and the orientation of your video will always be vertical.
Ideally, your content should be between 10-15 seconds long. Below 10 seconds and more than 15 seconds isn’t advisable.
Yes, the window is pretty tight on TikTok. If you want the best results, cover tips quickly in a 10-15 second video. However, for a subject that may take a little bit more time to explain, break it up into punchier, quicker pieces instead of making a boring, long piece of content.
Compared to a minute-long video, four pieces of 10-15 seconds long video will be much better. Remember, keeping your content sweet and short would always give you the best results.
Recently, TikTok is steadily becoming a place where people can go and learn different things. So, by developing informative, educational content, you’ll be taking advantage of this trend.
Because you’re an expert, start using #Learn, and start developing content to educate people about your products, services, and the industry.
Besides using #Learn, try adding some more hashtags when you post. In an ideal world, you’ll want to have about five. However, using more than five isn’t recommended. If you want people to find your content on TikTok, always use the right hashtags.
Kallen Media is a professional social media agency in Phoenix that integrates with Hootsuite and views all your social media information on a personalized dashboard.
But if these TikTok Marketing Tips arent enough, Kallen Media is here to help. By using our social media marketing services in AZ, you can increase your brand awareness and convert your leads into sales.
Get in touch with us now!
Currently, there are over 2.74 billion active users on Facebook in a month. If you’re looking to tap into that market, your Facebook organic reach strategy must be nicely planned out.
Yes, organic reach marketing isn’t as easy as it once was, but it’s still a thing. If you do this intentionally and thoughtfully, you’ll see that Facebook organic reach marketing is one of the top ways to lift the awareness of your product/service online.
Here’s our social media advertising agency in AZoutlining four brilliant tips to increase your Facebook organic reach in 2021.
While a large following can increase your credibility by leaps and bounds, favoring quality over quantity is more important. If you have a ton of followers, but they don’t care about your business, your engagement levels will always be low. So, look for the audience that’s relevant to what you do. Don’t chase meat eaters if you run a vegan restaurant. Don’t attract single women if you own a mommy blog.
By engaging with the fans of your competitors, you can increase relevant followers. Here’s what you need to do:
Here, you’ll find your competition. Don’t forget to visit these pages once in a while and engage with those users that are actively engaging with the posts of your competitors.
Mostly, posts with higher engagement appear high on news feeds. So, if you plan to increase engagement, encourage users to like, comment, and/or share your posts. But how? Simple; you can publish some content and ask a question related to it. For example, if you’re posting an article about a current issue, ask your audience to share their opinion in the comments section. However, Facebook has a policy regarding engagement bait, so ensure you don’t violate that.
Don’t hesitate to encourage your followers to prioritize your page. They won’t be receptive to your request if they truly like your work. It’s always helpful to include step-by-step instructions on how to do it when you’re asking for this favor. If you don’t provide directions and they don’t know how to do it, they’ll probably skip it altogether. Here’s how followers can prioritize your content:
If your post is valuable to users, it’ll always perform well on Facebook. Therefore, selecting the content, you publish on your page is paramount. Before posting, ensure that your posts are relevant and valuable to your followers. This way, you’ll increase engagement, which would, in turn, proper your post to the top of your audience’s news feeds.
As the leading social media agency in Phoenix, Kallen Media works wonders when it comes to increasing your visibility on every major social media platform, thereby helping you reach a much wider audience.
Give us a call now for more information on our social media optimization services in Phoenix!
