There 3.78 billion social media users at the moment, which equates to about 48% of the population. Here are some social media marketing tips for you to follow:

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Many business owners are under the impression that all they need to run a successful e-commerce store is a website. Soon they realize that there is no web traffic and consequently no sales. They don’t get customers because merely having a website isn’t enough in today’s world. Brands need to fight a battle to outshine competitors while informing potential customers about your website so that more people can reach you and engage with the content. Welcome to the Kallen Media blog on driving traffic to your website

Let’s learn some tried and tested ways of boosting traffic for your blogs and web pages.

Content Marketing

 

Did you know that content marketing has been around since the mid-1890s, and one of the earliest documented instances of a brand using content marketing dates back to the 1900s when Michelin produced the first Micheline tire guide?

Michelin’s guide was a massive hit instantly because the content curated on the space was unique and exciting. It identified the potential target audience’s pain points and created content they found helpful without overselling their products. Here’s how you can make the most out of your content marketing.

• Answer Questions That Are Niche-Specific – Use Google to find out what top questions people are asking. They typically appear in the ‘people also ask (PAA)‘ boxes. Use the information to formulate content based on Q&A orFAQs to stand apart from the competition.

• Curate Content That Is Evergreen –Unless your niche is a seasonal service, try to create evergreen content if you’re looking to boost traffic on your site round the year. When content is reliable and consistent in quality, there are fewer troughs and peaks.

Include product roundups and reviews, ultimate how-to and training guides, step-by-step tutorials, and similar content. But ensure to update them regularly so that consumers deem your brand relevant at all times.

Recycling successful content

 

Please make the most out of the content you’ve created by using it across different trending platforms. You can record a presentation to upload it as a podcast, to YouTube, as a blog, and more.

Brands have begun getting creative by cross-sharing blogs on social media, creating tweets and posts, and roundups. It’s simple; the more platforms your content is posted on, the more reach it gets, and the more traffic is driven back to your website as a result.

• Social Media– While the goal is to get maximum ROI with organic social media advertising, most social media platforms have reduced organic visibility to make more money. However, paid social media advertising costs less than other methods and is better for outreach.

Even if people aren’t ready to buy your products yet, you still benefit from interactions with your content. As you market to people or engage with them via these platforms, you’re networking with potential customers!

You can get in touch with Kallen Media if your business needs a comprehensive analysis of your social media platforms, competitors’ strategies, and more. Our social media marketing services can help you create premium content that is suitable for your target demographic.

Consultants at our digital marketing agency are well-versed with the best practices needed to provide top-notch yet affordable web designing services, Google ad grant management, content marketing services, social media marketing services, blog writing and posting services, and other comprehensive services in Phoenix, AZ.

Reach out to us at (773) 524-1483 to learn more about how we can make your business reach new heights.

One-quarter of users worldwide will abandon a web page if it takes longer than three measly seconds to load. As a business owner, you will naturally want to encourage your website visitors to stay on your web pages for longer, so they join your sales funnel and convert into customers. This blog will be a beginner’s guide to website speed optimization.

No prior knowledge is needed to understand this blog, and it will immediately provide you value for optimizing your website speed.

Let’s start with defining website speed.

What is Website Speed, or Page Speed?

 

Page speed calculates how quickly pages on your website load. This speed determines how much time it takes to ultimately show a specific page’s content to a website visitor.

Some also measure website speeds using a metric called “time to first byte,” which is the length of time before a browser obtains the first information byte from the server.

1. Optimize and Compress Website Images

Images take up massive space on websites unnecessarily. Ensure you’re using suitable file sizes and types. For example, a JPEG file will be more appropriate for photographs than images with fewer than 16 colors.

2. Use Browser Caching

Allowing your visitors’ browsers to cache your website will reduce how long it takes to load your website. You must ensure your browser caching option is not yet expired. This way, they don’t have to load your website from scratch each time they visit it.

Use the Pagespeed Insights API

 

You can utilize Google’s Pagespeed Insights API to obtain suggestions for how you can further improve your website’s page speed and measure web pages’ performance.

Looking for an Affordable Arizona Web Design Service?

Our web design experts at Kallen Media can help you significantly enhance your website loading speeds to provide an incredibly user-friendly website experience.

We provide affordable website design packages, Google Ad Grant Management, social media marketing services, blog writing and posting services, and other SEO, Content Marketing, and Web Design Services in Phoenix, AZ.

We hope a beginner’s guide to website speed optimization was helpful. But to improve your website speeds and design immensely for significantly more sales and conversions, contact us here!

In today’s digital age, most people find businesses online, making websites the first impression they get. (more…)

Messaging is changing the way people communicate with each other. Instead of wasting energy and money on an hour-long telephone call, information can be delivered within seconds via a simple text message. It’s the most used form of communication because it’s easy, fast, and feels real. Businesses worldwide are using this strategy to communicate with their target audience. Here’s everything you need to know about it:

What is Conversational Marketing?

This marketing strategy involves using real-time conversations to push buyers through the marketing and sales funnel. It focuses on building a relationship with the buyer, in turn creating a customized and authentic experience. Because customers no longer have to wait for days to get a response to their message; representatives use chatbots to interact with visitors on the website.

However, it’s important to remember that implementing a conversational marketing strategy doesn’t mean putting your PPC on hold. This is just an additional tool to enhance the overall customer experience and increase conversion rates.

The conversational marketing strategy is based on the following framework:

1. Engage with the audience
2. Understand their unique needs
3. Recommend your particular services and products
4. Repeat the entire process

 

What Are Some Examples of Conversational Marketing?

Conversational marketing isn’t only focused on automated chat tools and social media platforms. Some other examples of conversational marketing include email marketing, live customer support, customer loyalty programs, customer feedback, lead generation, customer success program, sales, support, and more.

One of the most common examples of effective conversational email marketing is that of Domino’s Pizza. And with the AnyWare initiative, customers can order pizza at any time and anywhere. Because of this process involves conversational tools like Facebook Messenger, Twitter, Slack, and text message. All customers have to do is text the pizza emoji. They’ve made ordering pizza simple, easy and quick.

What are some of the Best practices for Conversational Marketing?

1. Find key areas: Before starting, it’s important to analyze your business’s key areas that drive most customer attention.
2. Don’t eliminate traditional marketing: While new marketing practices might seem promising, they work best in combination with old marketing strategies.
3. Focus on customer journey: Map your customer’s journey on the site and try to find ways you can improve it.
4. Conversational Tone: Try to be as conversational as possible, so your customers don’t feel like they’re talking to a robot.
5. Simple Messages: Don’t prolong the process by providing unnecessary information.
6. Follow up: Route your customers to human support at times when a solution cannot be found.

What Are the Benefits of Conversational Marketing?

1. It’s an easy and informative way for customers to get their desired answers.
2. It’ll help you  gain new, valuable insights about your customers
3. Help build strong build strong customer relationships.

Our professionals at Kallen Media offer affordable website design packages, blog writing and posting services, social media marketing services, and other SEO Services. So give us a call today to learn more about our comprehensive services in Arizona,

As marketers, we’ve been focusing on millennials for more than a decade and often forget the new generation who now buy from brands. Yes, that’s right, we’re talking about the technology-driven Gen Z. Learn how to tailor your marketing strategy for gen Z audiences?

To many, millennials and Gen Z seem similar. But there are tons of behavioral differences between them when it comes to consuming media and purchasing products. Here’s how you can tailor your marketing strategy for Gen Z audiences:

Understand Generation Z

Before diving into strategies, it’s essential to understand who Gen Z is. This group includes anyone born between 1995 and 2012, making up 32% of the world’s population. They are all online, active on social media, and have a great understanding of how technology works. According to research, Gen Z has a shorter attention span than millennials. This means when designing a marketing strategy, effectiveness and timeliness are critical.

Create Engaging Content

Gen Z’s aren’t passive consumers; they are active and take time to make informed decisions when purchasing a product. They’re always on the lookout for new innovative products and ideas that can make their life simpler. The content you create should be customized and have a personal touch. Try to get them involved so they can experience your products rather than see them online.

Be Direct

When it comes to Gen Z, it’s important to avoid beating around the bush. Your content should be upfront and direct.

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Include More Videos 

According to a Google survey, Gen Z turns to YouTube for entertainment. This is why it’s essential to focus on video content. The kind of content you create should appeal to your target audience. For example, Red Bull has millions of subscribers on YouTube. The content they create isn’t only advertisements about the products but also playlists and Vlogs that the audience can associate the drink with. Their playlist includes songs that Gen Z would listen to while enjoying a can of Redbull.

Before creating any videos, find out how Gen Z can enjoy your product and then use this as the basis.

Get Influencers Onboard 

Gen Z follows several influencers, from fashion, makeup, food, lifestyle, and even gadgets. They appreciate the idea of honest reviews; this is why marketing your products via an influencer will be more effective than a TV commercial. Influencers will talk about the pros and cons of each product, helping their followers make an informed decision.

Attention To Privacy 

Privacy is key for Gen Z, and they’re usually hesitant when asked to share their details online. Make sure that you’re completely transparent with your consumers and highlight your commitment to privacy.

Our professionals at Kallen Media offer affordable website design packages, blog writing and posting services, social media marketing services, and other SEO Services. Give us a call today to learn more about our comprehensive service in Arizona.

Founded in 1990, the Americans with Disabilities Act (ADA) is a civil rights law that aims to ensure that people with any disability are granted the same rights and opportunities as everyone else. This act protects American’s both in-person and online. But a lot of businesses don’t account for their ADA compliance on the web. Because of this today, Kallen Media is here with 5 tips for making your website more ADA compliant.

Our daily life revolves around using various innovations like elevators and ATMs in the technology- and innovation-driven era. Hence, making these elements accessible for persons with disabilities is crucial in ensuring a more inclusive community. For example, in an elevator, you’ll notice that all call buttons are a minimum of 0.75 inches in diameter, and there’s a braille on each floor number. Similarly, the ADA also requires websites to be accessible and user-friendly for people with disabilities. Here’s everything you need to know.

 

Why Is ADA Compliance Necessary?

 

Apart from being a law, websites that cater to all people, especially those who are differently-abled, show that your company focuses on inclusivity. Users will feel welcomed and encouraged to use your website knowing that your company has catered to their specific needs. This helps your brand rank higher in the industry and sets you apart from competitors while increasing your target audience.

Be Mindful When Curating Content

 

When adding content to your website, include various tools to ensure people with disabilities have no trouble accessing and navigating. Some standard tools are screen readers, which read the web content aloud, magnifiers to increase the visibility of the content, along voice recognition software. Try to include more pictures, audio, and videos for a more engaging experience.

 

Review the Website Standards Regularly

 

The standards can change as time passes; it’s essential to stay updated and introduce all these additions to your website. Keep a regular check on any new standards that you can add to make your website more user-friendly. The Website Content Accessibility Guidelines (WCAG 2.0) offer guidelines and recommendations on developing your website, ensuring easy accessibility.

 

Add Alt Tags To Your Images

 

Add a descriptive alt tag to every image you upload on your website. These are particularly helpful as screen readers, and voiceovers use them to describe the image to users with disabilities.

 

Easy to Understand Content

 

When curating content for your page, try to keep it simple and the tone as conversational as possible. This will help make understanding content easier and simpler. Include headings and subheadings in bold to divide the content into smaller sections. If you’re using any acronyms, don’t forget to add periods so that the screen readers read them correctly.

 

Get Expert Advice

 

Ensuring your website is up to date with ADA standards is challenging; this is why it’s best to call in a professional. Making your website ADA compliant isn’t just a one-time thing; this requires constant maintenance and updating. Unfortunately, you’ll need more than just 5 Tips for Making Your Website More ADA Compliant. Our professionals at Kallen Media can help take this burden off your shoulder so you can focus on other important factors of your business. We offer affordable website design packages, blog writing and posting services, social media marketing services, and other SEO Services.

Give us a call today to learn more about our comprehensive services.

Search engine optimization (SEO) is a field that just doesn’t stop changing. When was the last time you heard Google’s algorithm change? Probably a few weeks or months before, right? But it’s understandable since Google has to direct its users to the most relevant pages possible.

But your story is different. You want to ensure that you don’t lag behind so your website can keep topping the SERPs regardless of the many changes Google’s algorithm goes through. If you’re an SEO specialist, you’ve got to read on some trends that will shape how SEO is done this year.

Yes, staying abreast of Google trends 24/7 isn’t easy. Therefore, we’ve outlined some key trends that’ll help you build your SEO strategy this year. Read on to find about them!

Google is still looking for original content

The role that content plays in ranking and SEO is tremendous—authentic content isn’t just crucial for branding, but for businesses as well. In simple words, original content is something unique, something that hasn’t been published yet.

If you want to create unique content, use materials like company milestones, customer testimonials, experiments, case studies, and a lot more. This wouldn’t just make your content authentic – something that Google adores, but will also build trust.

Artificial intelligence (AI) is coming into the equation

Developed by Google in 2018, BERT or Bidirectional Encoder Representations Transformers is a technique based on a neural network for pre-training of natural language processing (NLP). Simply put, it can assist Google in deciphering the words’ context in a search query.

In addition, it’s reported that around 37% of companies use AI. Since the AI industry is set to hit the $118 billion mark by 2025, the impact that the technology can have on SEO isn’t surprising.

If AI begins to power your business, you won’t just be able to augment your keyword search, but you’ll also optimize every digital platform, maximize link-building opportunities, and create more powerful content.

Voice search is becoming prevalent

“Google, where is the nearest McDonald’s?”

In 2017, there were 33 million voice searches. During March 2019, voice searches contributed to 20% of queries. With voice searches becoming more popular, more people will start typing search queries the way they speak.

What does this mean? Very specific, long-tail keywords will become very important. Currently, users are looking for an accurate answer, and to ensure this happens, they’ll ask a very specific question.

So, if a user in the consideration phase searches for a long-tail keyword, chances are, they’d convert. So, don’t forget to optimize your website for voice searches!

Turn to Kallen Media’s SEO services in Phoenix for an undeniable competitive edge

Kallen Media’s local SEO services in Phoenix stand apart by treating SEO as an influential marketing channel in its own right. Our process-driven, rigorous approach to SEO isn’t just putting our clients at an ‘unfair’ advantage but is leading the marketing industry like no other.

Contact us now for more information!

When it comes to web design, every designer has a different plan. Yes, there’s no standard checklist.

But it doesn’t matter what’s part of the plan as long as the website includes some basic elements.

From clear calls to action (CTAs) and search functionality to great images and plenty of whitespaces, certain elements lead to an excellent web design. (more…)

In essence, content marketing is about creating original, informative, and helpful content to introduce new leads to your brand. But you also are convincing people that you’re trustworthy. In contrast, you pay someone to do the advertising, and the ad is posted on a platform you don’t have ownership of. (more…)