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January 31, 2024

2023 Year in Review

2023 was a big year for digital marketing agencies. In the marketing community, we saw huge strides in AI, An increase in in-person events, and so much more! As an agency, we were lucky to have a stable client base interested in growing their advertising efforts so we could take full advantage of these changes. We also experienced some growth this year and got to work with some incredible new industries. With so many new projects, we couldn’t be more excited to prevent our 2023 year in review.  

There’s much to go through to cover our year, so we figured an outline might help. First, we will talk about some general trends in the digital marketing world. This section will cover much of our public work throughout the year and even provide insight into how digital marketing agencies function. Next, we will give real-life examples of our work and highlight some exceptional clients. To wrap everything up, we will dive into some of the internal projects that our team did to make us shine. Finally, we want to address some of our plans and predictions for 2024.

Digital Marketing Trends

Digital marketing agencies specialize in promoting businesses online. We employ strategies like social media management, search engine optimization (SEO), content creation, and paid advertising to enhance online visibility, attract target audiences, and drive engagement. The typical agency aims to use or create a digital footprint that helps promote and grow your brand. This year, our primary focus was introducing our clients to new and exciting venues for their existing platforms.

The most extensive shift in jobs this year came from AI. From integrated chatbots for customer service to streamlining the work of our writing teams, AI has impacted nearly every part of the marketing world. On the more predictable end of things, social media platforms grew steadily. Newer platforms like TikTok grew faster than expected, and we even saw some clients changing their social media strategies to capture wider audiences there.

Kallen Media’s Year

With the boom in TikTok’s popularity, almost all our clients opted to do a facelift on their platforms. This year, we did a lot of market research to develop new sets of hashtags, video content, and more for our customers! We also saw considerable changes in best practices for SEO and made sure to keep our clients at the top of the search rankings. Some of our clients even opted to overhaul their GMB platforms completely. These two changes meant we spent a long time this year researching and adopting new strategies for clients. 

In the past, we have maintained our client base by providing exceptional services and regular check-ins to ensure our goals align with our clients. In 2023, we added a few performance metrics, which allowed us to streamline client check-ins and ensure we met our targets. Because of efficiency changes like these, we were able to take on even more work. One example of this is our new client, The Fitness Collectif! We now manage their complete social media presence.

Client Spotlights

it couldn’t be the 2023 year in review without talking about our clients! The Fitness Collectif was the most recent addition to our client roster. They sell some of the best all-natural and expertly formulated pills as a supplement company! Ingredients like Irish sea moss, Turmeric, and more help keep their customers happy and healthy. 

Hartford Technology Rentals is an AV and IT rental company that provides other businesses and schools with technology and support. They were the first company in the nation to offer rentals on VR equipment, tablets, and tons of other cutting-edge tech! Businesses like these are the backbone of the supply chain of events and conferences that generate millions of dollars for cities and their residents, So we are proud to play a part in helping promote their business! This year, we had the opportunity to keep Hartford’s social media presence up.

We also had the opportunity to work with a charity called Operation Blankets of Love. OBOL was founded to support our furry friends, and we were happy to help them reach a wider audience by refining the nonprofit’s SEO practices. Ensuring Charities are performing regular upkeep for their spot on search engines. These rankings can help with everything that nonprofits do. But our work with 501 C(3) didn’t stop there. Let’s continue the 2023 year in review by talking about nonprofit marketing!

Nonprofit Marketing

Charities often need help connecting with the people in their communities willing to provide support or do challenging hands-on work. And in a digital landscape, it can be challenging for a smaller organization to get its time in the spotlight. Nonprofit marketing promotes charitable causes, inspires support, and builds awareness. Digital marketing teams use storytelling to convey impact; we leverage social media for outreach and create compelling content. Marketing teams also help charities by engaging donors, volunteers, and the community through transparent communication. These steady forms of outreach foster trust, drive fundraising efforts, and amplify the organization’s mission.

Kallen Media’s first clients were nonprofits, and we were proud to continue our long tradition of amplifying charities in 2023. Our work included community engagement for companies working to ensure shelter animals are comfortable, fundraising for after-school programs, and more. We could also use services like Catchafire to provide even more support to nonprofits, often pro bono! 

Music Marketing

As fans of music and raves, we have always dreamed of doing something with the local music scene, and this year, we finally got our chance! Music marketing involves promoting artists, albums, or events to connect with audiences and maximize visibility. Strategies encompass social media campaigns, streaming platform optimization, press releases, and live events. Building a robust online presence, engaging fans, and collaborating with influencers contribute to successful music marketing, driving reach and popularity.

Press Kits

We finally started working with local artists this year by producing electronic press kits (EPKs). These digital portfolios consolidate crucial information. They typically include artist bios, music samples, press photos, tour dates, and contact details. EPKs streamline promotional efforts, providing media and industry professionals with comprehensive insights, fostering efficient communication, and enhancing artists’ visibility in the competitive music landscape. These marketing efforts helped several of our clients pick up consistent gigs!

Kallen Media in 2024

With the new year already starting, we are predicting a big year of growth for our company. We don’t want to spoil anything, but we have some substantial internal projects in the works for this year! Our top priorities internally are creating new web content that better reflects our company and improving our messaging.

The 2023 Year in Review

In 2023, Kallen Media navigated a transformative landscape in digital marketing, capitalizing on AI innovations and the resurgence of in-person events. So, thank you for taking the time to review our 2023 year in review. The agency’s stable client base provided a foundation for growth, focusing on introducing clients to emerging platforms. The pervasive influence of AI, from chatbots to content creation, reshaped the industry. Social media platforms, particularly TikTok, experienced accelerated growth, prompting Kallen Media to guide clients in strategic overhauls. Notably, partnerships with diverse clients like The Fitness Collectif, Hartford Technology Rentals, and Operation Blankets of Love underscored the agency’s adaptability and impact. The year also saw Kallen Media’s foray into music marketing, producing electronic press kits for local artists. As 2024 unfolds, the agency anticipates significant internal projects, emphasizing web content enhancement and messaging refinement. Kallen Media’s multifaceted journey in 2023 showcased adaptability, client success stories, and a commitment to staying at the forefront of digital marketing trends.

Are you looking for help with your company’s digital footprint? Contact Kallen Media today for an audit of your marketing efforts and a quote for our personalized services.

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BlogClient Spotlight
January 20, 2023

Collectif Company Spotlight

One of the things we love about marketing is the wide range of people we meet at work. We are always doing something fresh and new, working with everyone from rental companies to charities. However, sometimes working with corporations can get a bit tiring. That’s why we were over the moon when The Fitness Collectif approached us! After working with their team for a few months, we knew we had to write this blog. So, welcome to the Collectif company spotlight!

Just like our other company spotlights, we want you to walk away with a deeper understanding of our clients and the work we do. We will give you basic information about the company, how it started, and its mission. Then we will move on to an overview of some of the innovative marketing methods we are using to help boost their online presence. Finally, if you want the TLDR, we recap everything at the end. We will start with a bit of a description of the business!

The Fitness Collectif

This company, from its start, set out to break the mold. After decades of work in corporate America, the founder decided she had had enough of the monotony. She was determined to find a way to balance her work and life goals, and this drive resulted in The Fitness Collectif! This business oozes passion for fitness, vegetarian food, and healthy living. But what exactly does Collectif do?

Fitness photo

The team at The Fitness Collectif is striving to find a way to improve people’s lives. The company is also shifting away from the typical corporate structure and rules. For over seven years, it has used its brand to promote healthy lifestyle choices like regular exercise and mental health help. These days Collectif has been focusing on natural supplements to help people get the right balance of nutrients to sustain an active life.

Marketing for Lifestyle Brands

Marketing is all about understanding the niche you want to reach. Collectif’s centered in the fitness world; fitness is in their name! So we needed to work out a way to ensure their online presence reflected that. Lifestyle branding is an incredibly successful marketing strategy. Today, even massive brands can benefit from relating to customers through their daily routines and hobbies! But small businesses can do the same thing to great success.

Fitness and nutrition are popular online! And many influencers, fans, and even whole subcultures are dedicated to various wellness niches. In the fitness world, lifestyle marketing is all about meeting people where they are and engaging with the exercise community. But The Fitness Collectif has a broad scope! The brand balances mental and physical health; we wanted that to be apparent.

Collectifs Marketing Strategy

We started by working with the company to develop a social media strategy. That included collaborative meetings where we drafted posts to ensure they aligned with brand goals. Next, we found areas where we wanted Collectif to shine. These include exercise motivation, meditation, vegetarian diet tips, and more. Once we knew the brand, it was easy to start producing content and driving customer engagement.

beach yoga

We decided to go with an innovative take on lifestyle branding strategy. Because Collectif has always drifted away from the rigidity of an average company, this was an easy choice! Our main goal while working with Collectif was to stick to its original vibe and grow the brand organically. This relaxed branding also helped influence everything from their TikTok presence to their blogs.

Collectif Company Spotlight

The Fitness Collectif has focused on people’s health for almost a decade. The brand has grown into a successful business by staying on the cutting edge of the exercise and wellness field. As a digital marketing company, we were brought into the fold to ensure their online presence aligned with brand goals. Together we worked out a lifestyle marketing strategy to help grow the brand while remaining true to company values. We worked together for months and were happy to learn more about the exercise community!

Did you enjoy reading our Collectif company spotlight? We appreciate your time, and we hope you learned something about Collectif and digital marketing! Is your company interested in a customized marketing plan like the one we discussed today? If you need help promoting your brand and building an online presence, we can help. Check out our website to learn more about what Kallen Media can do to grow your business.

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BlogFestivals
December 30, 2022

Zona Music Festival review

This past weekend the first inaugural Zona Music Festival took place at Margaret T. Hance Park in Downtown Phoenix! Another new festival in Phoenix is enormous for the ever-growing music scene out here. Created by Arizona’s largest indie promoter, PsykoSteve, this festival features indie, alternative, and old-school acts for all types of listeners. Trust us; the Zona Music Festival Review won’t disappoint!

On the festival’s first day, Arizona broke a state record for most single-day rainfall since 1908, but that didn’t stop thousands from showing up to have a good time. Luckily enough for attendees, the festival offered a new re-entry policy for the weekend, allowing everyone to come and go as they pleased.

The Setup at Margaret T Hance Park

Zona music 2

If you have ever attended Mcdowell Mountain Music Festival, the stage setups are in the same spots in the park. For Zona, a 4th stage popped up in the tunnel underneath Central Ave, along with a local beer garden and a village of local vendors! The main stage could have been a tad bigger and featured video monitors to see the artists playing on stage, but for the first year, it was fine. The VIP areas at the Nicks and Ronstadt stages could have been improved for what you’re paying. An elevated viewing area to keep patrons out of the mud would have sufficed. Aside from the dirt, which the festival had little control over, the only downside of the setup was the lack of water stations, and the ones that existed were empty within hours of doors opening. 

The Lineup and sets

We wrote about the lineup here when the festival was announced. However, some disappointing last-minute changes were out of anyone’s control. One of the most hyped-up acts on the lineup, Tegan and Sara, dropped two days before the festival as one of the members came down with Covid-19. The same goes for Waxahatchee and Kevin Morby, who were pulled the day of the festival, citing Covid-19. We didn’t let these two acts pulling out deter our spirits and still went into the festival excited for everyone playing.

There were no bad acts at this festival, but some shows stood out more than others. The Bleachers were phenomenal live and fought through the sound issues at the end of their set. They also brought out Bartees Strange to sing a Tegan and Sara song to make up for them having to pull out. Beach House put on a show in the pouring rain to close out night 1. Alex and Victoria seemed right at home in the shower, pouring their heart and soul into every song they played. Day 2 Turnover was the highlight while the sun was still in the sky. At night Japanese Breakfast was the star of the show. She brought radiant energy to the stage and had the whole crowd jumping. Closing out the festival was Portugal. The Man who put on a psychedelic ending set. Along with all these great acts, this festival propped up local artists from around the valley and gave them a stage to perform, which is something more festivals should be doing. 

Overall Experience

Despite the mud, the first-ever Zona Music Festival was a success and a blast for everyone involved. This event is a step in the right direction for the Arizona music scene, as there is no major indie/alternative festival in the state. So we were overjoyed to write this Zona Music Festival review! Zona was reminiscent of VIVA Phx, which used to take over all Downtown Phoenix’s venues, bars, and streets.

Zona music

We look forward to seeing what they will do with this festival next year and in the future. Hopefully, the festival will stay in Downtown Phoenix, but if it were to move, Tempe Beach Park could also be a good home for the festival. Who do you think is going to headline the festival next year?

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BlogClient Spotlight
November 17, 2022

Mandala Arts Company Spotlight

Have you ever wondered how art and culture spread across the globe? From stage performances to dance classes, the display of culture helps spread awareness and visibility. With that in mind, we want to talk about Mandala Arts, a nonprofit sharing south Asian performing arts with the midwest! Kallen Media is passionate about music and our work with nonprofits, which made us delighted to be able to work with this company! So let’s start the Mandala Arts company spotlight by talking about the company bringing tradition and dance to Chicago’s youth!

 

Mandala Arts

Mandala Arts was founded in 2014 and immediately began teaching classes and hosting performers. As a MacArthur award-winning organization, This company provides audiences with a culturally significant dive into the history and arts of south-east Asia. The team doesn’t stop here! Mandala also teaches regular classes to ensure the next generation of dancers learns traditional forms. So what kind of dances can you expect to see at a performance?

Mandala arts dancers

Mandala specializes in blending classical and contemporary dances to display the experience of diaspora and historical awareness. The Ensemble is dedicated to bringing Bharatanatyam to the masses and regularly hosts performances and educates groups. Performers for Mandala have graced Chicago stages like the Chicago Symphony Center and the Studebaker Theater and have articles from press groups like the Chicago Tribune!

 

Marketing for The Arts

Marketing for nonprofits and artists is very complicated. But thankfully, there are a lot of resources that have unique options available for these more niche groups. Nonprofits specifically can benefit from thousands of dollars in ad grants. Setting up and maintaining these grants is a massive part of nonprofit marketing. A good agency will ensure you get the most out of every penny of your budget. As a group of artists, there are also bonuses from the algorithm!

In our content-driven world, marketing for artists is central to most social media platforms. People like seeing dances, paintings, meals, and various other artistic pursuits, so if you’re producing them, you have a leg up! Sharing your art on social media can be an easy way to get massive levels of exposure. But you can’t just rely on social media. You need to be working with search engines to show up everywhere!

 

Google Adwords

Adwords is vital for your SEO. Google is synonymous with online searching, so if you want people to find your site, you must be on the platform. As a PPC tool, Adwords will let you pay for traffic by placing your info on the top of relevant searches. But without clever management, this money can be wasted or, even worse, overspent. Fortunately, Adwords has built-in features that can help companies like Mandala save money.

Ad grants from google can give nonprofits up to 10,000 dollars. This free budget is an incredible boon, but it is up to your marketing team to spend it properly. First, we ensure you have full access to your grant. Now is when a professional SEO team gets to work! By highlighting tactical areas of your site and tracking PPC spending, we help secure top search results and higher passthrough rates. These SEO check-ins are only a tiny part of our daily work for charities.

 

Kallen Media and Nonprofits

Our team has a long history of working with 501(C)(3) companies, and we’re passionate about it! We have worked for free with services like Catchafire to provide hundreds of thousands in assets to new and growing charities. When we work with nonprofits, we bring specialized tactics that we learned on the job. From google grants to logo creation, we started working with nonprofits and never intend to stop.

As we grew our company, the nonprofits we worked with grew too. Since our founding, we have had the chance to work with nonprofits whose reach is global! Like any other business, our strategies have changed to meet the needs of our larger clients. Now Kallen Media is proud to provide an incredible suite of services to nonprofits. We have teams waiting to build new sites, comb through and inventory your current online presence, and spread the word to substantial new markets!

 

Mandala Arts Company Spotlight

Mandala dancers

Mandala Arts taught and performed Bharatanatyam for almost a decade in the midwest. The troop has steadily grown its nonprofit by sharing its culture through performances and classes. As a company passionate about the arts and charity, we leaped at the opportunity to work with this company! In the Mandala Arts company spotlight, we covered marketing for this company and how we boost nonprofits’ and artists’ work to the top. 

Still, looking for more info about Mandala Arts? If you want to see the team in action, catch their upcoming performance in mid-November! Kahani: Reimagining Stories, a retelling of the epic Ramayana. And if you’re looking for access to ad grants or help with your upcoming marketing projects, Kallen Media can help. Reach out and set up a call to learn more about our specialized nonprofit marketing strategies.

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BlogMusic Marketing
November 3, 2022

Upcoming events in Phoenix

As we approach fall and much cooler weather, many outdoor events pop up across the valley. Regardless of what genre of music you like, something is happening to everyone. We breathe Phoenix music and couldn’t be more excited about the potential fall lineups! So today, we wanted to give you a rundown on some upcoming events in Phoenix. We cover everything from small events to multiday festivals, which have only recently released details about the festivities.

Block Parties

Throughout the fall, three different block parties occur in Phoenix and Tempe. In just a couple of weeks, Downtown Tempe will host two block parties on the same weekend.

Jauz, a prominent bass house artist, will bring his Bite This! Block Party to Mill Ave on September 24th. This block party will be bumping bass house late into the night, featuring a lineup of Jauz, Habstrakt, Moore Kismet, BRODY, and Seppi. Bite This! is a record label founded by Jauz that he describes as “A group of creative people, doing and making what they want to, how they want to, with absolutely zero fucks given. Pushing boundaries, making magic happen, discovering new horizons, and creating truly unique, fresh music and art on all platforms”.

Phoenix shows

Phoenix shows

Founded to release music how he chooses, many other artists are opting to start their label for the same reason. The following day, September 25th, tech house superstar John Summit is hosting his record label Off the Grid Recs for another block party. The lineup features John Summit, Deeper Purpose, and Ducati, all tech house artists, with releases on Off the Grid Recs. Off the Grid is a new record label founded by John Summit aimed at lifting the smaller house and techno artists into the spotlight through strategic online branding if you want to learn more about music marketing and how record labels work.

Renaissance Square in Downtown Phoenix is hosting a two-day Halloween-themed block party. The Body Language Halloween Weekender takes place October 28th & 29th courtesy of Relentless Beats, Chico Malo, and Wren & Wolf. Following up on Cinco in the City block parties, expect gourmet eats.

Music Festivals

Next week, September 23rd, the first-ever Hearts on Fire Music Festival is at the Phoenix Raceway. A single-day punk rock/emo festival featuring The All American Rejects, Boys Like Girls, Mayday Parade, Cray, Set it Off, and Young Misery. This new festival is a collaboration between Relentless Beats and Psycho Steve Presents, two big promoting companies out of Phoenix. Relive your emo phase and scream the words to all your favorite punk rock songs from the early 2000s. 

We’re just a little under a month away from the 5th inaugural Goldrush Music Festival, which has a theme of Neon Dreams this year and will be taking place at the Phoenix Raceway for the first year ever. The show will be huge, Featuring three days of non-stop dance music on five different stages with a wide range of artists! This festival is always a good time and transports you to the wild west. This year’s headliners include AC Slater, Excision, Chris Lake, Kaskade, Rezz, and many more. Goldrush has a DJ competition every year where you can open the festival’s main stage! If you are a producer or want to learn more about producing, read our blog post. To check out the full lineup or purchase tickets, you can visit https://goldrushfestaz.com. but there are even bigger upcoming events in Phoenix!

Zona and Decadence

The first-ever Zona Music Festival is heading to Downtown Phoenix on December 3rd & 4th. This one is for all the indie and alternative lovers with headliners Beach House, Portugal. The Man and Bleachers. We did a complete write-up of this festival on our blog; you can check it out here.

Decadence Arizona returns with a new home at the Phoenix Raceway on December 30th & 31st. Ring in the new year with the biggest party in Arizona, as this festival’s lineup is stacked. So far, Fisher, Louis The Child, Porter Robinson, Zeds Dead, and others have all signed on to the lineup. As we get closer to the event, you can expect to learn more about its lineup.

Tucson Events and Shows

World-renowned producer and DJ Bonobo are heading to Rialto Theater on October 12th. After releasing his 7th studio album, “Fragments,” Bonobo is headlining a live tour that is a must-see! A month later, Downtown Tucson is hosting the Dusk Music and Arts Festival at Jacome Plaza. Dusk has always focused on the local arts scene in Tucson and always incorporates local artists into the multiday festival. Griz, Young The Giant, and Alison Wonderland are headlining this year’s festival. This multi-genre music festival is fun for all ages. Check out our other blogs for recaps of these upcoming events in Phoenix!

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BlogWordPress Web Design Work
August 10, 2022

What Does a Web Designer do?

The world of web development is complicated and can be confusing for untrained people. There are lots of different builders and hosting platforms. And once you have made all those decisions, you need a plan for long-term maintenance. These factors become even more incoherent when you try to figure out how to tailor your site toward your customer base. But every day, professionals design sites for companies that draw users in and convince them to buy products. So what does a web designer do?

The short answer is web developers connect users to companies who want to use the internet like a store. These programmers are the people who work to make sure you have something to do with that wifi! Today we will give you a top-to-bottom outline of a web design work and how they make beautiful landing pages! We cover the basics like front and back-end builders, hosting, link building, and so much more! Let’s start by discussing designers’ main web development tools and builders!

 

Front End vs. Back End

 

The easiest way to understand these two camps is to distinguish what users see. The client-side is things a user will notice or be able to click. Includes graphics, the buttons, and anything else that comes up when you click the link. But what does a web designer do for these different jobs? Client-side developments come from front-end builders training in fields like graphic design. Conversely, back-end builders are more robust in areas like coding and have experience with programming for connectivity-based languages.

Back-end development is unique because while people don’t see it, the effects are often more impactful. Programmers in this field use Languages like Java, C#, and python to connect various landing pages and elements. After they have the bare bones of a site, these teams begin optimizing and refining your website to ensure it’s fast and easy to use. The catch is making sure new optimizations don’t harm your user experience. Back-end coders spend a lot of time reducing load times and optimizing user functions.

 

Hosting

 

A host server houses the data which makes up your website. Host platforms can be hugely influential to how your site runs. Popular choices include Amazon, Hostinger, and Bluehost; Bluehost works great for new WordPress development, but Amazon is the best value overall. These aren’t the only services in the game, though! hundreds of smaller companies host websites. It’s also possible to host for yourself, but the costs of servers are expensive, and these days cloud-based hosting is standard.

Hosts are also responsible for the maintenance and security of these servers. This upkeep includes protection from physical threats like water damage or other corrupting forces and data maintenance like firewall upkeep. All this work ensures you can reach your secure website anywhere in the world! But now, you need to link all that data with landing pages!

 

Link Building

 

Now that you know how to make landing pages and where they live, we need to talk about links. Any time you go to a new part of a website, a link takes you there. These are essentially the only way people can find your pages, so web designers spend lots of time ensuring they are all connected. We call this process link building. A good web designer’s work will feel like a roller coaster with marked progression through a clear linear path. These websites connect with pages that lead to clearly defined destinations. But they don’t all have to be your site!

There are thousands of other websites, so link building can also take place externally! You can do this by providing a utility other designers can’t afford or don’t want to make, like a calculator or other open source tools. Or you could even do collaborative work that lives on both sites. But how are links prioritized?

 

Keywords and SEO

 

Search engines are the most common way people find sites, and optimization is an easy way to get their attention. Services like Google are open about ranking sites, so following these steps can help give your site exposure. In Web Design, we call this SEO, and it’s an ongoing process. SEO can only optimize around specific goals, and that’s where keywords come in.

Keywords are the direct search you want to rank. They can be short phrases or whole sentences, which will dramatically influence your optimization tools. These tags can also help you target people in particular areas. Using location tagging, web designers can make your website more appealing and familiar wherever you do business. After you have your target keywords, use the optimization practices we discussed to outshine other websites.

 

What Does a Web Designer Do?

 

That’s Everything you need to have a firm grasp on web design. We covered the basics by describing the different types of devs and the maintenance and storage hosts. Next, we moved on to link building, where we talked more about landing pages and how to make a website that does the work for you. Lastly, we discussed how users find content and what you can do to be the most attractive site on the internet! So what does a web designer do? We make your site! Learn more by contacting Kallen Media for our web designing services today.

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BlogPPC
August 5, 2022

How to use Google Ads

Google is the dominant name in search engines, eclipsing its competitors’ daily active users. With new developments in its software, customers can stay in the search engine, and most searchers don’t end up on your website. These factors create an environment where without some help, it can be hard to stand out and even harder to make connections. Fortunately, Google offers PPC services that help businesses get past these hurtles! Settle in while we teach you how to use Google Ads!

The short answer is it depends. All PPC has a chance to help your business, but you need to know what you’re doing. Today we will give you everything you need to ensure you can thrive in this new world! First, we’ll talk about pay-per-click ads in general and then about best practices for Google Ads. Next, we will run down the helpful analytic tools the service has. Lastly, we will tell you how to design your ad! So let’s get started!

PPC

Pay-per-click advertising refers to any ad where the service charges by how many people successfully view your content. These ads are given prime position in relevant searches, and the majority of the time, if a person clicks a link, it’s a PPC ad. So even though it costs money, these ads give an incredible shot at producing active customers. Many different services like Instagram and others offer PPC tools, but by far, the largest and most effective are the ones linked directly to Google.

Google Ads do two crucial things we’ve touched on so far. The ads are given prime relevance in search results; secondly, they are highly targetable. So When you use the platform, you have complete control over the keywords you ping for and even the ability to target users by demographic. When used correctly, Google Ads will ensure that someone looking for a business in your field sees your company first! But it would help if you had goals and more information before you get started.

Plan of Action

All good projects involve a structure that allows for changes and targets the essential factors in the system it intends to operate. A plan of action and sets of goals are crucial to getting the most out of your google ads. Without one, you will be flailing in the wind trying to reach people who might not even need or want your services. Or even worse, you could be forced to pay money when you’re not getting any business. A proper plan will avoid all of these pitfalls. But exactly how do these plans look?

Your number one goal with PPC ads is to reach relevant consumers, so step one needs to identify your target markets. After you know who you’re selling, research what ads work best on this demographic. Finally, after you finish those things, you should plan out a budget, There are billions of people who use Google, and unless you can afford to advertise to all of them, you’ll need to know how much you can spend. Now you have targets, tactics, and capital defined; your plan should go past preparation. But what information does Google give you?

Data Tracking

Google is renowned for its Data Analytics, and Google Ads gives you a full suite of tools. The most important things are your total views, Pass-through, and bounce rates. Pass through refers to the people who click your link, and a bounce rate refers to people who click but don’t take action. All these things combined can tell you how many people see your ads and how likely they are to learn about your company or make a purchase.

When you combine these analytics with your original plan, you can hone in on what your target audience responds to the most. And even retool some of your content to reflect the people making purchases accurately. So what is the best way to make the most effective ads? Iterative ad design is the best way to ensure you consistently and effectively promote content to your niche.

Are Google Ads Important?

So far in this blog, you have learned all the basics of PPC advertising. We covered what pay-per-click can do for you, how to plan your campaigns, and how to track and modify them. Next, we discussed data analytics and the tools Google shares with businesses. Lastly, we talked a little bit about how these things can come together to help improve your ad design over time. So now that you know how to use google ads, it’s time to get out there!

Advertising, in general, can be a difficult task for businesses. Sometimes it is hard to know where to start. Are you nervous that you won’t nail your setup or maintenance for Google Ads? Kallen Media offers affordable services for establishing, maintaining, and tracking PPC ads. Learn more on our services page!

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BlogMusic Marketing
July 24, 2022

How to Release Music: Albums and More

Are you a new musician or a veteran looking to get back? It can feel impossible to get in touch with potential fans while competing with corporate marketing goliaths. But releasing music to public platforms is an essential part of growing your fan base, and pretty soon, you’re going to need to drop a track! Kallen Media has been lucky to work intimately with musicians, labels, and producers to help promote people’s art. So today, we’re explaining how to release music.

When we’re working with an artist, we like to break the process down into manageable steps. For a music release, we’re going first to set goals, identify and build audiences, and finally release the music! This blog will break down that entire process and teach you from the ground up how you can promote your music. We cover the beginning stages of planning, Different marketing channels you can use, and much more. But let’s start with deciding what your targets are.

Set goals

Concrete objectives make marketing so much easier, and this is true with music promotion as well. When planning a release, you first need goals; do you want to release an E.P. or a whole album? Will there be concerts? After you know those goals, you must identify your release budget. At this stage, you will have a solid foundation and understand what you are promoting and how much you can spend on advertising. The last step to a finalized plan is knowing what channels you can use to advertise. This final step is the most diverse stage of planning because you have an incredible number of options. Everyone loves music, so musicians have access to more marketing channels than most.

know your audience

After planning, you should at least know a basic description of the people you want to reach! But now you need to know if the plan you made is going to work. The easiest way to make sure your project is solid is by collecting data from the beginning. Tracking data is a massive part of the music industry, and even if you’re an independent artist, you’ll still need to follow as much information as possible! Fortunately, in the modern era, even the most minor content creators can get incredible access to information about your product and its fans! Apps like Spotify and sound cloud will give you information that, in the past, you would have to hire entire marketing teams to get! But once you know your plan is solid and tracking is in place, how do you drum up interest amongst your fanbase?

Our answer to that question is dropping singles! A single release is a time-honored way to start letting people know that they should keep an eye out for the album. There are a lot of different opinions on which songs you should use in a single, though. Some people think you should hold back some of the best for the album, while others insist on coming out with a splash and using their most engaging song. No matter what you use when you release, a single tracking becomes essential. Single releases are your first opportunity to get a concrete idea of the reception of all your hard work! And after that, you’ll finally be ready to release the whole thing.

Release your music!

Now that it’s time to release, you need to return to your plans and identify your platforms. Specific streaming services bring different advantages; blowing up on Spotify can lead to radio play, while sound cloud might expose you to a smaller but more dedicated audience. There are also platforms like Bandcamp that encourage fans to support artists without a go-between! a good rule is to try and get on as many platforms as possible!

So at this stage in the game, we have a plan for release, data validating that plan, a home for your music, and fans waiting for the date! But what if you want to ensure that your most dedicated fans review it and listen to it the second the album drops? Lately, some artists have started hosting pre-save campaigns. At a base level, these are like preordering music. Before your official release, you give people the chance to save the album, so the second it goes public, they are notified and get to listen right away. This preparation can skyrocket your content because algorithms will see it growing incredibly fast.

how to release music

Dropping an album can be stressful, but once you know how it gets easier. All it takes is some planning and preparation, then the consistent effort of listening to your fans and what they want. We also covered helpful tips like pre-releasing and singles to help drive critical early listeners to your songs. Finally, we discussed the various platforms and why you should consider which ones you’ll be using. You know how to release music at this point in the blog, so what’s stopping you?

If you’re new in the music industry and are starting to lose a grip on marketing, you don’t need an expensive corporate team to help you. Contact Kallen Media and get a quote for our musician marketing services.

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February 15, 2022

Digitization and Web Designing Services

Exclusive Digitization and Web Designing Services

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Digitalization has taken the world by storm. Because of this development where you can find everything with just one click, businesses need to be accessible. Websites have become essential to growing your business because most purchases are online, and the trends emphasize the value of having a website. That’s why Kallen Media’s digital marketing agency has developed strategic ideas of providing cost-effective Digitization and Web Designing Services. We are a top web development company providing services in the USA because we partner with well-known web designers and developers.

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There is a wide choice of blogging templates out there that allow you to start a simple site that is entirely cost-effective. But only our eCommerce web designing service will help you flourish your business. We can help you engage more audiences as we have a team of professional developers.

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Besides these, Kallen Media’s web designing team also provides you with a glitch-free and smooth eCommerce website with clear navigations, a sleek structure with qualified prospects that land on your website, and a search engine for crawling. The most prevailing thing to check in an online environment is a company’s experience. Therefore, your whole business depends on website performance. We are one of the top-notch website development companies because we have website designing and development expertise.

So, if you need a glitch-free website and want to present your product uniquely, then check out our Digitization and Web Designing Services. We are here to help out.

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BlogSocial Media Guides
February 15, 2022

Top-Notch SMM Services

Get Insights On Social Media Marketing Basics

Do you think that businesses have the potential to escalate and get the votes of confidence they require from social media networks? It has become an everyday norm to develop innovative strategies for social media marketing. You can create your brand recognition across social media and build evocative contacts. All you need is some top-notch SMM services.

Digital advertising

 

In today’s internet-driven world, the primary source of current news and information is social media channels. But that’s not where it all finishes; the presence of social media has become an essential aspect in digital marketing and search rankings.

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