Google is the dominant name in search engines, eclipsing its competitors’ daily active users. With new developments in its software, customers can stay in the search engine, and most searchers don’t end up on your website. These factors create an environment where without some help, it can be hard to stand out and even harder to make connections. Fortunately, Google offers PPC services that help businesses get past these hurtles! Settle in while we teach you how to use Google Ads!
The short answer is it depends. All PPC has a chance to help your business, but you need to know what you’re doing. Today we will give you everything you need to ensure you can thrive in this new world! First, we’ll talk about pay-per-click ads in general and then about best practices for Google Ads. Next, we will run down the helpful analytic tools the service has. Lastly, we will tell you how to design your ad! So let’s get started!
PPC
Pay-per-click advertising refers to any ad where the service charges by how many people successfully view your content. These ads are given prime position in relevant searches, and the majority of the time, if a person clicks a link, it’s a PPC ad. So even though it costs money, these ads give an incredible shot at producing active customers. Many different services like Instagram and others offer PPC tools, but by far, the largest and most effective are the ones linked directly to Google.
Google Ads do two crucial things we’ve touched on so far. The ads are given prime relevance in search results; secondly, they are highly targetable. So When you use the platform, you have complete control over the keywords you ping for and even the ability to target users by demographic. When used correctly, Google Ads will ensure that someone looking for a business in your field sees your company first! But it would help if you had goals and more information before you get started.
Plan of Action
All good projects involve a structure that allows for changes and targets the essential factors in the system it intends to operate. A plan of action and sets of goals are crucial to getting the most out of your google ads. Without one, you will be flailing in the wind trying to reach people who might not even need or want your services. Or even worse, you could be forced to pay money when you’re not getting any business. A proper plan will avoid all of these pitfalls. But exactly how do these plans look?
Your number one goal with PPC ads is to reach relevant consumers, so step one needs to identify your target markets. After you know who you’re selling, research what ads work best on this demographic. Finally, after you finish those things, you should plan out a budget, There are billions of people who use Google, and unless you can afford to advertise to all of them, you’ll need to know how much you can spend. Now you have targets, tactics, and capital defined; your plan should go past preparation. But what information does Google give you?
Data Tracking
Google is renowned for its Data Analytics, and Google Ads gives you a full suite of tools. The most important things are your total views, Pass-through, and bounce rates. Pass through refers to the people who click your link, and a bounce rate refers to people who click but don’t take action. All these things combined can tell you how many people see your ads and how likely they are to learn about your company or make a purchase.
When you combine these analytics with your original plan, you can hone in on what your target audience responds to the most. And even retool some of your content to reflect the people making purchases accurately. So what is the best way to make the most effective ads? Iterative ad design is the best way to ensure you consistently and effectively promote content to your niche.
Are Google Ads Important?
So far in this blog, you have learned all the basics of PPC advertising. We covered what pay-per-click can do for you, how to plan your campaigns, and how to track and modify them. Next, we discussed data analytics and the tools Google shares with businesses. Lastly, we talked a little bit about how these things can come together to help improve your ad design over time. So now that you know how to use google ads, it’s time to get out there!
Advertising, in general, can be a difficult task for businesses. Sometimes it is hard to know where to start. Are you nervous that you won’t nail your setup or maintenance for Google Ads? Kallen Media offers affordable services for establishing, maintaining, and tracking PPC ads. Learn more on our services page!
Are you a new musician or a veteran looking to get back? It can feel impossible to get in touch with potential fans while competing with corporate marketing goliaths. But releasing music to public platforms is an essential part of growing your fan base, and pretty soon, you’re going to need to drop a track! Kallen Media has been lucky to work intimately with musicians, labels, and producers to help promote people’s art. So today, we’re explaining how to release music.
When we’re working with an artist, we like to break the process down into manageable steps. For a music release, we’re going first to set goals, identify and build audiences, and finally release the music! This blog will break down that entire process and teach you from the ground up how you can promote your music. We cover the beginning stages of planning, Different marketing channels you can use, and much more. But let’s start with deciding what your targets are.
Set goals
Concrete objectives make marketing so much easier, and this is true with music promotion as well. When planning a release, you first need goals; do you want to release an E.P. or a whole album? Will there be concerts? After you know those goals, you must identify your release budget. At this stage, you will have a solid foundation and understand what you are promoting and how much you can spend on advertising. The last step to a finalized plan is knowing what channels you can use to advertise. This final step is the most diverse stage of planning because you have an incredible number of options. Everyone loves music, so musicians have access to more marketing channels than most.
know your audience
After planning, you should at least know a basic description of the people you want to reach! But now you need to know if the plan you made is going to work. The easiest way to make sure your project is solid is by collecting data from the beginning. Tracking data is a massive part of the music industry, and even if you’re an independent artist, you’ll still need to follow as much information as possible! Fortunately, in the modern era, even the most minor content creators can get incredible access to information about your product and its fans! Apps like Spotify and sound cloud will give you information that, in the past, you would have to hire entire marketing teams to get! But once you know your plan is solid and tracking is in place, how do you drum up interest amongst your fanbase?
Our answer to that question is dropping singles! A single release is a time-honored way to start letting people know that they should keep an eye out for the album. There are a lot of different opinions on which songs you should use in a single, though. Some people think you should hold back some of the best for the album, while others insist on coming out with a splash and using their most engaging song. No matter what you use when you release, a single tracking becomes essential. Single releases are your first opportunity to get a concrete idea of the reception of all your hard work! And after that, you’ll finally be ready to release the whole thing.
Release your music!
Now that it’s time to release, you need to return to your plans and identify your platforms. Specific streaming services bring different advantages; blowing up on Spotify can lead to radio play, while sound cloud might expose you to a smaller but more dedicated audience. There are also platforms like Bandcamp that encourage fans to support artists without a go-between! a good rule is to try and get on as many platforms as possible!
So at this stage in the game, we have a plan for release, data validating that plan, a home for your music, and fans waiting for the date! But what if you want to ensure that your most dedicated fans review it and listen to it the second the album drops? Lately, some artists have started hosting pre-save campaigns. At a base level, these are like preordering music. Before your official release, you give people the chance to save the album, so the second it goes public, they are notified and get to listen right away. This preparation can skyrocket your content because algorithms will see it growing incredibly fast.
how to release music
Dropping an album can be stressful, but once you know how it gets easier. All it takes is some planning and preparation, then the consistent effort of listening to your fans and what they want. We also covered helpful tips like pre-releasing and singles to help drive critical early listeners to your songs. Finally, we discussed the various platforms and why you should consider which ones you’ll be using. You know how to release music at this point in the blog, so what’s stopping you?
If you’re new in the music industry and are starting to lose a grip on marketing, you don’t need an expensive corporate team to help you. Contact Kallen Media and get a quote for our musician marketing services.
Over the last year, we have had the pleasure of working with many more international companies. And while most of those companies have been in fields we are familiar with; others provided opportunities to learn about new businesses. One of these new skills we picked up was how to market for universities and med schools. And it wouldn’t be right if we didn’t talk about our first med school client! So welcome to Aureus University company spotlight #12!
The first thing we discuss in this blog is who Aureus is and how its mission impacts students worldwide. Like our last spotlight, we will break down everything we learned working in this new and exciting field. Finally, we will also give you a rundown of the services and how they help businesses as Aureus grow. So let’s get started!
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Who is Aureus
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Aureus University School of Medicine is a Med School in Aruba trying to redefine the MD experience. They offer luxury dorms and fully equipped lab facilities in Aruba! The school offers four and five-year programs and has had dozens of graduates who have gone on to get fulfilling jobs in the medical industry. As a growing med school, Aureus always looks for new ways to find potential students.
Aureus uses many marketing services, but we helped them grow and expand their online presence. As a school, they had two goals, to provide a place online for students to gather and connect potential students to their affordable programs. Kallen Media was able to help with both these goals by getting Aureus back on track with a social media presence and driving web traffic through Google.
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Digital Marketing for Universities
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Schools and med schools, in particular, are a fun and engaging challenge for a digital marketing firm. Most students are young, and education can be one of the single most expensive investments a person makes in their life. These factors create an environment where you must provide proof of utility quickly! Kallen Media was able to help Aureus by creating a social media presence where active students were encouraged to participate and learn about their school.
Our help creating a more cohesive social media presence meant students felt like they had a place that was truly theirs, and they could engage with their school officials easily. This transparent relationship also helped draw in new students who wanted their school experience to look like the one students at Aureus enjoy. This strategy works because the more prominent the school gets, the more content you have to draw in future graduates!
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Google Adwords and Schools
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As a search engine, Google has become the dominant force connecting people to companies. And this phenomenon holds in the academic world as well. Without proper integration with google, no university will be able to thrive. Similarly, a company or school needs to have a healthy website so search engines will promote it. These marketing strategies are where you need a combination of SEO maintenance and PPC advertising professionals to excel.
We were lucky to provide Aureus with both of these critical services. Our web development team was able to streamline their landing pages and fully optimize them to improve rankings on google. All this happened while our PPC ads team worked hard to increase the number of eyes the website got via new and improved google ads!
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Company Spotlight #12: Aureus University
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This spotlight tells you all about our work with Aureus. We discuss why the school sought to grow and how our company impacted that growth. We also covered what we learned from our work together. We also provided a general overview of how digital marketing can impact a college or med school.
Training doctors is essential, and we are proud of our work for the whole team at Aureus. As our first med school client, we learned much from working with them and enjoyed covering it in this blog. Aureus University Company spotlight # 12 also gives you a peek into our customizable plans for advertising for med schools. If you want to grow your school’s reach online, Kallen Media can help! Reach out for a quote for our services.
2021 was crazy. Despite everything that happened, Kallen Media had a record-breaking year! We grew as a business by focusing on our strengths and putting our clients first. Now that the New Year has passed, we wanted to reevaluate and reflect on it. So, welcome to our 2021 year in review!
In this blog, we will break down the year we had. We will cover every vital marketing tool we used this year, like SEO and web development software. We will also introduce you to some of the new clients we started working with, including our new clients in Canada! Finally, we will give you an insider peek at some of the projects we hope to bring to you next year. So let’s start off the 2021 year in review!
Marketing Tools
It wouldn’t be a year in review if we didn’t talk about some of the vital resources we used! As a digital marketing agency, we use many brand-new tools to bring fresh content and designs to our client’s projects. Digital marketing resources are unique because they use the built-in data collection of websites to identify and target your ideal niche. These tools break down neatly into three categories.
First, there are web development tools; this category includes front and back-end building platforms. Second, we have conversion optimization programs or SEO. Finally, we have graphic design tools. These things help us create efficient landing pages. When we’re sending out any content, graphic design programs are what we use to make sure everything is visually appealing to customers!
Web Development
Designing a website is the first step any business has to take to start its digital marketing journey. A website is your company’s face online, and it’s vital to your company’s long-term health. In 2021 we had the opportunity to update and create multiple different websites. Without a doubt, the most crucial web development tool for us is Divi. Divi is a front-end development platform that lets us develop websites fast. However, more importantly, the Divi builder scales easily.
The Divi platform allows us to build a website that we can change on the fly and grow with your business. Divi also comes with an incredible amount of pre-licensed template materials. All of these features make Divi a versatile development tool. The flexibility that Divi offers is what makes it so important. Once we have your platform live, we can start the optimization!
Conversion Optimization
SEO uses conversion optimization tools to ensure the optimization strategies we developed are working appropriately. There are hundreds of programs that make up the SEO toolkit. By far, our favorites are Semrush and Google AdWords. Semrush is a stand-alone SEO tool that helps you identify keywords using live analytics. Keywords are the building blocks for most optimization practices, so you need to make sure you’re using recognized words that track well. Semrush gives our clients the peace of mind that their keywords are relevant to their work and hit with their target audiences. After a solid base plan with Semrush, we use AdWords’ built-in tools to monitor campaigns.
AdWords are Google’s built-in pay-per-click advertising systems. Because it is integrated centrally into Google, this program is bar-none the best SEO tool in digital marketing. Adwords integrates live data directly from accurate searches to help you identify keywords and works independently to identify related words! We used both these tools consistently throughout the year to create and verify innovative ad campaigns for our clients. Finally, we used graphic design to bring everything together!
Graphic Design
If you see something you like online, we will almost guarantee that a graphic designer will look at it first. Graphic design refers to creating art or media to communicate a message. As a digital marketing agency, our graphic design team worked hard in 2021, creating engaging social media and web designs. We use many programs to both find and edit content. But by far, the most helpful tool in our graphic design handbook was Canva.
In 2021 our most used graphic design tool was Canva. Canva is a user-friendly design program with convenient templates for everything from Instagram posts to posters. We even used Canva to design our 2021 holiday card! Canva allows us to customize individual elements, attach logos, and even color coordinate an entire campaign’s graphics easily! Now that we covered all of our favorite marketing tools let’s move on to our favorite part of the 2021 year in review; Our client spotlights!
Our Clients
Just like your business, we are nothing without our loyal clientele. And we want to take a second out of our time to highlight some of the clients who trusted us to handle their various marketing efforts. Our diverse clients range from small businesses to tech rental companies.
This year was record-breaking for us, so we have a lot we want to talk about it! This section is a doozy between new projects, fresh clients, and valued returning customers! To make it easier to digest, we will break down our clients into two major sections; Nonprofit, tech clients. We are also going to talk a bit about our new international client! Let’s start by talking about our clients in the nonprofit sector.
Nonprofits
It wouldn’t be a proper 2021 year in review if we didn’t have a nonprofit segment! Our nonprofit marketing team is Hugely important to Kallen Media. We started by focusing on nonprofit marketing efforts, and we love that the industry now trusts us. But we haven’t abandoned our smaller clients. A big part of our 2021 year was maintaining ad grants and campaigns for local charities. We enjoyed working with national teams after years of offering pro-bono work and services to local nonprofits.
Project Giving Kids is a network for nonprofits to connect to kids under the broader banner of their focus causes. PGK has projects going in every state in America and even has systems set up if you want to bring a project to your community! As an experienced nonprofit marketer, we could promote consistent messaging through the proper channels. Similar to nonprofits, the tech rental industry has its own set of unique challenges.
Tech Rentals
Technology rentals is a complicated field. It can be stressful to work between incredible demand from clients, tight deadlines, and lots of sections to coordinate. These factors combine to create a situation where it’s essential to delegate tasks. That’s where we come in! Kallen Media has designed custom strategies to help tech rental companies flourish in a harsh environment. In 2021, Kallen Media was the go-to for tech rental companies’ marketing work!
Tech rental companies need to have premium websites and consistent social media. People in the industry will struggle to remain competitive without good assets. Most of the work we do for tech rental companies revolves around web development and SMM. Managing social media presence was a big part of our year. We even designed standard tech-friendly themes to make engaging content and build some websites from the ground up. Tech rentals were even responsible for Kallen Media’s first international client!
International Clients
Growing a business to the point of international trade is an incredible milestone for any company! In 2021, Kallen Media was able to celebrate that achievement. We were lucky enough to work with Montreal Computer Rentals on multiple projects. Our team got to handle everything from groundbreaking web development to creating a social media presence! We will take a section out of our 2021 review to highlight MCR’s work!
MCR is one of Montreal’s leading tech renters. Recently, MCR was looking for ways to keep standing out from their competition. We cemented that goal for Montreal Computer Rentals by redesigning their website and coordinating SMM strategies. The new site is sleeker than ever, and we are reaching huge potential niches with social media outreach. Our work in 2021 with MCR was so fun, and we can’t wait to grow that relationship in the coming year.
2022
2021 was extraordinary by any metric for us, whether you look at blogging, SMM, or other services. And we want to make sure we have an even more explosive year coming up! Moving forward, we are incredibly excited to face whatever 2022 brings us. Kallen Media is proud to say that in 2022 we are going live with a brand new website! We hope that the website makes it even easier for you to contact your favorite digital marketing team. We have a lot of goals and projects we can’t share, but we want to tell you about some of our more general hopes for 2022.
One of our main goals for 2022 is to continue our dedication to our clients. That goal goes hand in hand with a stunning platform filled with easy-to-use tools. We also hope to improve our customer’s ROI. We’re expanding our operation by folding innovative tools into our current strategies. One example is web development, where we plan to incorporate new front-end builders to blow your audience away. In 2022 we hope to find new ways to promote your company’s message.
The 2021 Year in Review
Thank you for reading our 2021 year in review blog. 2021 was a massive year for us. We did work for companies in nearly every primary sector of the digital marketing world. We brought nonprofits stunning designs using Canva for graphic design. Kallen Media provided tech rental companies with cutting-edge websites with Divi to keep them ahead of the competition. We used Semrush and Google AdWords to ensure clients’ web presence was perfect. Finally, we continued to build trust among our clients by providing practical strategies using cutting-edge tools. We had a fantastic year that we hope to bring that same energy into 2022.
Marketing is our passion, and assisting companies with outreach fills the Kallen Media team with joy. We hope to expand operations and bring our services to even more people this year. If you need help understanding current trends, Kallen Media is here. Want support implementing innovative marketing practices? Get a quote for Kallen Media’s service today.
