How To Attain Success

It’s no question that you want your business to be more successful. Why wouldn’t you? You put your time, effort, and money into your business, and you want it to reflect that. To do that, you’re going to need more customers, as they’re the ones that ultimately decide your fate. But, there’s plenty that you can do to make them want to do business with you and not your competition.

Know Your Target Market

You aren’t going to get many results advertising hamburgers in a fitness magazine. It’s important to know exactly who it is that’s buying your products. Due to this, it is essential to find out what else they might be interested in. Usually, the business you started is something that you’re passionate about.

What else do you love? Often, the clients that are going to be inclined to buy your products or services have similar values or interests to yours. Due to this, research can be done to generate some ideas on where you might want to place advertisements. You may even want to consider trying something else you’re passionate about directly into your business model.

Have A Newsletter

A newsletter can be an overlooked hero when it comes to gaining new clients. Having people signing up to your newsletter is the easiest way to get contact information, specifically their email address. It also gives you an excellent opportunity to promote your product or services through strategically placed links within your newsletter. The best part about having a newsletter is that it’s almost no work for you!

Talk about current events or interesting topics that relate to what you sell, and you can easily plug your products and win clients. Talk about some of the other things you love, and you can build connections with that target market you’re looking for that have similar interests to yours. If you’re interested in articles like this, then you should get involved with the website and join our list!

Collaborate With Other Companies

It’s essentially free marketing! Working with another company allows you to generate exposure to your own. Find another company that falls in line with yours in some way, and work with them. Either on releasing products together or on agreeing to showcase or recommend each other. Be sure to check out our article on how to get noticed for more useful tips on getting your company found to win clients.

The general idea is to have your company displayed in places that your potential clients are likely to be. An excellent example of this is in tourism. Cab companies and hotels will put brochures or posters at places that you’re likely to stop first when you get somewhere new. Many times they’ll partner up together and offer deals to generate new customers for both companies.

Go to Trade Shows

Going to trade shows allows you to network with people that are already interested in the type of products that you offer. It’s an excellent way to get your name on people’s radars and to meet other companies in your industry. Attending trade shows in your industry can do a great deal for your company beyond finding new potential customers as well. As a result, you can get an idea of what the future looks like for your industry to win clients easier.

What are other companies doing to expand? How many people are interested in attending the events? What are the people involved in the most? Once finished, you’ll be able to see if there’s some adjusting that needs doing on your part, or where you might be able to expand. It might even open up some opportunities to collaborate with other companies through the connections you make at the trade shows!

For more information on how to win clients and grow your business, get in touch with Kallen Media at [email protected] or give us a call at (773)524-1483. We want to offer you a free consultation, so check out our services to see how we can help you grow.

Over the last twenty years, the world has dramatically changed with the dawn of the internet.  Just as late as the year 2000, when most folks needed to find a business or restaurant, they picked up the phone book. If these potential clients already knew the name of the place, they searched by name. But if you are looking to find something new, say an Indian restaurant or a record store, you flip to the back of the phone book and search the Yellow Pages. The phone book was the best, and arguably only, place to find a listing of various local businesses in the category you were searching.  If you needed to find something outside of your city, that was an entirely different headache. There was no need for a digital marketing plan.

Now, halfway through 2019, the world has been turned upside down.  Do you even get a phone book delivered any more? Moreover, do you ever also open it?  I can’t remember the last time I even saw a phone book, let alone use one to search for a business.

Digital Marketing

Today everything is listed on the internet.  If you want your business or idea to get noticed by a fresh face, you need a website. To get found by new customers, you absolutely must have a search engine optimized website. Additionally, the site needs to be partnered with a good game plan for social media and blogging.  That’s where we come in to help you create the perfect digital marketing plan!

Kallen Media is designed to get you on the internet quickly and then get you noticed.  Need a website created? We can help! Need that website optimized, so you get seen by Google, Yahoo, Bing, and the other search engines?  That’s our specialty! Want us to write your blog? We’ll do the research and put together original content to drive the eyeballs that will turn in to dollars.

Kallen Media Difference

At Kallen Media, we dedicate ourselves to creating a customized digital marketing plan that will deliver tangible results.  Whether it is more clicks on your website or more phone call, we can help make it happen. Let us help you create a unique digital marketing plan that will target your unique customer base, while also expanding your reach.

These days your fingers still do the walking.  But instead of using a phone book, they now use a computer to search the internet and find your business.  When you are ready to talk about how to get started to drop us a line at [email protected] or call us at 773.524.1483, we are here to help and can start today!