Facebook is the biggest and most popular social media app, with over 2.89 billion monthly users worldwide. It’s popular in all countries and among all age groups, with people not only opening the app once but several times a day. That is no ordinary achievement. However, Facebook has rightly earned its position as the leading social media app. In addition to the benefit of staying connected with your loved ones worldwide, Facebook is a powerful weapon for businesses to use in their marketing strategies vigorously. Here’s why Facebook Is your marketing asset.
Targeting Mechanism
Through Facebook, you can automatically optimize your audience using a sophisticated targeting mechanism based on several determinants, including location, age groups, preferences, behavior, engagement, etc.
User Preferences
To further expand on this, Facebook keeps a record of what you like and dislike based on your watch history, location, friends, etc., and then shows you ads accordingly to trigger impulse buying.
For example, if an eCommerce store sells records of a particular band, and you have liked several fan pages of that band, then Facebook will show you ads of those records multiple times.
Similarly, eCommerce pages will make sure to show you the same products that you spent time looking at.
Carousel Ads
Another helpful tactic that Facebook uses is carousel ads with a call-to-action option. Carousel ads allow you to add up to ten images in one ad. By strategically placing similar or complimenting products together, it can trigger sales for the company.
Video Ads
Short but meaningful video ads grasp the audience’s attention in a way that picture ads don’t. With the added sound and video, the audience becomes more intrigued.
If you’re in fast food, posting videos of preparing meals can show people how safe the food is and drive business.
Poll Ads
Facebook allows for some healthy discussion and interaction by using poll ads. Companies can use the polls to ask their audience how onboard they are with a new idea.
Post During Busy Hours
Facebook also keeps track of the hours where there is the highest amount of traffic. This helps companies post their ads or offers when their audience does not miss them.
If you don’t want to get into the hassle of doing all this yourself, contact Kallen Media. We are one of the leading digital marketing agencies and are known for social media optimization through sophisticated software, analysis, and keyword optimization. Let us handle your social media while you can focus on other aspects of the business.
