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Category: Client Spotlight

ITRA 2022 Annual Conference Review

International Technology Rentals Overview


The International Technology Rental Association is the first client that I have ever had the pleasure of doing digital marketing.  My experience started by writing blog posts and managing social media. Fast forward five years to today, I am still managing social media, but now I also cover the live conference.  This job includes everything from taking videos and pictures to live streaming the event. I would highly recommend the annual ITRA conference for any company within the technology rental industry looking to grow their business.

February 12-14th was this year’s annual ITRA conference.  I had the pleasure of both attending the event, while also running the social media.  Today I wanted to take some time to go over what the ITRA conference covered and my own experience.  This event is the 4th annual conference I have attended, and the second that I have run social media accounts.  Running social media for the event means taking pictures, videos, and updating the channels about each speaker.

The conference started with myself flying into Las Vegas from Phoenix.  The short flight was easy, and within no time, I was at Bally’s hotel, where the conference was.  Wednesday was the setup day for the event, so a few members started trickling in. Once the setup was complete for the conference, it was time for the first happy hour of the conference.  Here there were various crab and shrimp offerings, with an assortment of multiple sliders. To top off a great night, all drinks at the bar were complimentary. A perfect end to a great setup day, now it was time to prepare for the event.

Day 1 Morning of Conference Presentations


ITRA 2020 welcome sign


Now it was onto the first official day of meetings!  The morning began with a great selection of breakfast options in our dining room.  Once everyone had their caffeine to kick start their days, it was time for the opening remarks presented by Bruce Johnson.  Bruce welcomed all the different companies from around the world and laid out the conference schedule. There were going to be many opportunities to network and connect while learning about products and services within the technology rental business.


IntelliEvent was the first sponsor presentation at the conference.  This software focuses on the event rental management on a cloud-based model.  For technology rental companies, this type of software is essential for adequately managing inventory and business practices.  The presentation ran through how businesses can use and optimize the software to fit their custom needs.


After a short break, it was time for Epson to present their projectors.  The presentation began with a brief history of projectors and the primary differences between different types.  This explanation helps breakdown the aspects of the product that affect quality the most. Epson presented a large variety of projectors ranging from low range to extreme high range.


Next, it was time for iMag to present their custom screens and software, goPremio.  Brian Gardner showed off iMag’s latest release of customizable screens for trade show booths.  These products are both available to rent and to purchase. You can take a look at what the technology looks like in the picture below!


goPremio screen


Day 1 Afternoon of Conference Presentations


Now it was time for the lunch break.  The first half of the day had flown by, with lots of great presentations.  Unfortunately, Viveka Von Rosen had to cancel her presentation, so the second half of the day had to be changed up.  Instead of a presentation on LinkedIn, there were going to be multiple ITRA members presenting.



I was excited to see my father, Dan Kallen, give a presentation on how the ITRA has helped him and Hartford Technology Rentals grow their business.  Throughout Dan’s time in the association, he has been on the board of directors and been president of the association. Within this period, Dan has been able to generate millions of dollars in revenue from member companies.  This point drove home how impactful the ITRA can be to growing technology rental companies.


During these presentations, I was also able to record video segments from our various speakers.  You can find these videos on the ITRA social media channels. The easiest way to access them would be checking out the ITRA Facebook page.


Once the presentations had finished from various ITRA members, it was time for Flex Solutions to present its customer relationship management software.  The presentation ran through workflows and typical customizations made by clients. By watching this presentation and IntelliEvent, it gave the industry a good grasp of the top technology rental CRMs.


Featured Presenter


The last presentation of the day was from Terry Lowe of PLSN Magazine and Timelessjobs.com.  Terry had a history of working in the copywriting business for over 20 years. He has started various magazines and publications.  Currently, Terry focuses on PLSN magazine that showcases the latest and greatest in event technology. The focus is primarily on AV and scenic equipment that is pushing the norms.  Similarly, Terry also launched the job site timelessjobs.com to focus on hiring seasoned professionals in their industry.


Cocktail Hour Round 2


After the final speaker finished, it was time for a brief break before the cocktail hour started.  This time is one of the most important of the events because it is prime for networking. One of the strongest appeals of joining the ITRA is the ability to get face-to-face time with both clients and competition.  Within the world of rentals, cross-renting is enormous. For some companies like Rentacomputer, it is their core business model. Utilizing the cocktail hours to meet with and create connections is essential for a great convention.


Day 2 Morning of Conference Presentations


For a conference in Las Vegas, I took it relatively easy.  This reasoning was mainly due to my responsibilities the next day and needed to be on point to capture all the action to post on social media.  I had gotten some great clips and pictures for day 1, so I was excited to wrap the event up today.


The day started with the general elections for who would be on the new board of directors.  Our returning board members were Bruce Johnson as President, San Malik as Vice President, and Lisa Fossler as Secretary.  Michael Hollmen of APG Rentals became the new Treasurer. For members at large, Burt Van Engelenburg was re-appointed.  The newly appointed members at large were Joel Martin and Randy Moore. Finally, John Beagle became the honorary chairman of the board.


ITRA Board of Directors

Day 2 Second Half of Conference Presentations


Once the board elections were finished, it was time to dive into the presentations for the day.  The first presentation was from Cube i. Cube i is an event software company that creates mobile applications and games specifically for conferences.  This software helps engages audiences and capture their information in a more effective way than most generic methods.


Barco was the final sponsor presentation of the day.  Barco is a projector company that is moving towards using laser projectors entirely.  This reasoning is due to the increased strength and overall picture quality. I was able to live-stream the entire presentation directly to the representative Jaz’s Facebook profile.  If you are interested, I would recommend sending us a message, and we will put you in touch!


Now it was finally time to conclude the conference.  The finale was the award for the ITRA “Deal of the Year” award.  This award was between Rentacomputer and Mac rentals. Then, as quickly as it started, the ITRA annual conference for 2020 at Bally’s in Las Vegas had concluded.


ITRA Deal of the Year Award


Personal Experience


I had a wonderful overall experience through different presentations and networking opportunities.  My new contacts extended over several different countries all around the world. I was also able to increase engagement with people within the ITRA.  I hope that by next year more members will be interacting with myself so I can help promote ITRA members to the best of my ability. For any prospective companies interested in the annual ITRA conference, GO!  It is a very affordable event that will end up paying for itself.

Kallen Media Charities We Work With

Who We Help


The holidays are almost here, which means it is time to look back at 2019 and revisit some of the good we have accomplished.  Kallen Media LLC is a local company in Tempe, Arizona. Founded in Tempe this past year, we have been creating websites and digital marketing plans for all sorts of companies and people.  I want to shed a spotlight on the different non-profit companies that I have been able to help. The three most significant projects include the Tuskegee Airmen Scholarship Foundation, Operation Blankets of Love, and The Wayne Foundation.  Within this article, I will highlight these wonderful non-profits and tell you how you can get in touch with the charities we work with to help their causes.

Kallen Media is proud to be able to do pro-bono web design and social media work for charities that are doing great work.  I am continually looking for charities and organizations to lend a hand.  If you know a local charity in the Tempe metropolitan area who are looking for web work or assistance, let me know so Kallen Media can help them out!  Currently, we have found our non-profit clients through a service called “CatchAFire.”  This organization connects service providers with non-profit clients. We highly recommend checking them out if you are with a company, or a professional looking to give back.


What We Provide


Google Ad Grants For Charities We Work With

At Kallen Media, I have created a service geared towards non-profits. I Create and maintain Google Ad Grant accounts.  If a company is a registered non-profit, Google offers them a unique program to reach potential volunteers and donors.  This service is Google Ad Grants, which gives up to $10,000 a month in free ad spend. For small non-profits, this can be a major.  We recommend that non-profits reading this take a look at the Google Ad Grant Program. Similarly, send us a message if you need any help setting up a Google Ad Grant account, we would be happy to help!

I have the privilege to work with the directors of these organizations personally, and I am thrilled with the results that we were able to produce.  Creating meaningful content and plans is essential for non-profits. Because, like small business owners, non-profits have minimal budgets that they need to be able to direct appropriately.  Offering services pro-bono is my way of sharing Kallen Media’s passion for making the world a better place. The following are a few of the charities that I have had the pleasure of working with over the past year:


Charities We Work With



puzzle pieces together of charities we work with

The Tuskegee Airmen Scholarship Foundation (TASF) dedicates its scholarships to providing technology scholarships to minority groups in need.  TASF started from the first African American airmen group to fly during World War 2. Now they are sponsoring STEM scholarships to students who want to follow in their footsteps.

OBOL is a leader in animal rescue dedicated to providing food and critical pet supplies at No Cost for over 12,000 homeless animals a year in California to shelters, rescue groups, and pets of the homeless.  OBOL has donated food, crates, pet beds, blankets, toys, bowls, and critical pet supplies to those forced to evacuate with their pets. We’ve assisted more than just dogs and cats — rabbits and tortoises were also in need of our supplies.

Finally is The Wayne Foundation (TWF), which dedicates itself to helping individuals find their lost money.  This organization has found millions over the past two decades in lost assets and funds from the government.  The first two charities are both located in California, while TWF is in Mesa, Arizona, at the Falcon Field Corporate Center.  We are excited to present the charities we work with, and the causes they fight for so passionately.


Tuskegee Airmen Scholarship Foundation


Tuskegee Airmen Scholarship Foundation logo

The Tuskegee Airmen Scholarship Foundation required a social media plan.  I dove into their content and message right away. We were able to get the TASF setup with a Hootsuite account that would allow them to create and manage all their content from one place.  Once our content calendar was complete, it was time to lay out the plan for the scholarship winners.  The social media accounts we focused on included Facebook, Instagram, and Twitter with interest in branching out more in the future.

The most important part of the foundation is the students that they give scholarships.  This behavior led to creating posts highlighting the future graduate who would be receiving the award.  Once the plan was complete, I assisted in helping TASF applying with the Google Ad Grant foundation. Currently, TASF is posting the recipients of their scholarship for the upcoming year. We couldn’t be more excited to see how they can grow in the forthcoming years as one of the first charities we worked with pro-bono.

If you are interested in learning more about the Tuskegee Airmen Scholarship Foundation, you can find their website here.  We are proud to get behind this cause, and I would strongly urge our readers to check out their foundation and donate before the end of the year.


Operation Blankets of Love


obol logo

Operation Blankets of Love was a non-profit looking for assistance in both setting up and maintaining their Google Ad Grant account and campaign.  I am a certified Google Ad specialist. Previously I have worked with maintaining Google Ad Grant standards, so we were the perfect match.  OBOL focuses on building campaigns to target their specific volunteering events or donation drives.  Through working together, we created a set plan with target keywords. This way, we were able to create a Google Ad Grant campaign that is both compliant and generating clicks back to the website.

Over recent months, the fires in California have left more animals stranded without care or supplies.  OBOL is asking for any support through donations on its website to help these animals survive and find homes.  You can find out more information if you go to OBOL’s website, found here.

We are proud to have an on-going partnership with OBOL, where we assist in managing their Google Ad Grant.  This management includes updating keywords and adjusting campaigns to try and keep the calls as relevant as possible. Learn more about Operation Blankets of Love and how you can make a difference visit their donation page.

The Wayne Foundation


wayne foundation logo

The final organization that we have had the pleasure of working with this year is The Wayne Foundation.  Due to these changes, there was significant restructuring occurring within the organization. This restructuring resulted in a need for extra help in their web development team.  Kallen Media redesigned content for The Wayne Foundation and its sister company LostMoney.  LostMoney helps individuals lost property and assets that the government has claimed over the years.

With oversight from upper management, we were able to design fully customized websites.  LostMoney remade their entire website with the help of Kallen Media!  We were extremely excited with the results and being able to help a non-profit that was dedicated donating to other non-profits.  Several on-going projects are occurring, and I could not be more excited to help design websites for companies that are helping others.

The best part about LostMoney is that they are not looking to take your money.  Because LostMoney is free, the organization urges individuals who find money to donate a portion to charities in LostMoney’s name.  We believe these types of acts of selflessness are what genuinely make the world a great place.

Through the remainder of the year, we are hoping to serve more non-profits than ever.  If you have a non-profit and need some help with your website or internet marketing, please get in touch.  For those looking for more information, we have the “2019 Digital Marketing Recap” article.  This article goes more in-depth on charities we work with during 2019.

Client Spotlight #2: GlassBiller

Point of Sale Software

Today we are going to take a look at the auto glass point of sale software company GlassBiller!  GlassBiller specializes in giving auto glass shops the tools they need to become fully digital. Companies who use GlassBiller can expect a full support team and custom training sessions to familiarize them with the software.  What is even better is that GlassBiller offers its customers a free 30-day trial to ensure the software is for them before buying. Let’s dive into some of the offerings that the point of sale software has integrated.

Integrated Features

First off you might be asking now what is a point of sale (POS) software?  GlassBiller has a dedicated post to help you understand here.  In short, a POS software is used to keep track of customers, orders, and invoices.  Specifically, GlassBiller has numerous features that are specific to the auto glass industry.  To start, companies who signup with GlassBiller then have a team of experts working with them. This team can help small auto glass companies set up their insurance accounts so they can start taking on more business.

GlassBiller has a plethora of features that allow auto glass shops to operate both more efficiently and effectively.  Some of the most useful features that GlassBiller clients enjoy the most would be the VIN decoder and the customer map.  The built-in VIN decoder utilizes the NAGS database. This feature allows users to access the database to pull up specific parts and pieces that they will need for a job.  No VIN? No problem! The NAGS database allows you to lookup vehicles by the make, year, and model. Once you have pulled up the parts that you will need for the job, all you have to do is add it to your cart, and you will be good to go.

Okay, so maybe you are an auto glass company that has been in business for years.  That is no problem at all! GlassBiller integrates with insurance companies and QuickBooks to help make the transition painless and easy.  Our goal is to allow auto glass shops to become paperless (don’t worry; they still offer paper options). Many vital companies still use faxing within the auto glass industry, so GlassBiller gives every user their fax number.

Get In Touch

Keeping an organized and maintained system is the key to an organized business.  If you are an auto glass shop, that means implementing GlassBiller as your point of sale software.  For more information on GlassBiller and all its features, you can check out their 60-second explainer videos on the homepage of their website!  If you are interested in learning more about GlassBiller and how to get involved, you can email [email protected], or sent us a contact form here!

Find out how you can get involved in our company spotlight section by sending in a request form and working with Kallen Media LLC.  We specialize in WordPress website development and digital marketing optimization. Kallen Media prides itself on quality work for small businesses.  Get in touch with us today to find out how we can start optimizing your web presence today!

Client Spotlight #1: Aria Technology Solutions

Aria Technology Solutions

Welcome to the first company spotlight!  Kallen Media LLC is proud to present Aria Technology Solutions LLC.  Aria Technology Solutions specializes in renting cutting edge technology to businesses around the world.  The technology can range from desktops to virtual reality consoles. Kallen Media LLC is proud to help create and support Aria’s online presence.  Let’s dive deeper into why you should choose Aria Technology Rentals for your next event rental.


Aria provides top tier support and assistance for both current and potential clients.  Therefore, customers who are interested in Aria’s wares can send in a contact form outlining what they are looking to rent.  Within 24 hours, a representative will be in contact while finalizing the deal while making sure that everything is in order.


Making sure your events run smoothly without any issues is crucial to any event.  Aria understands how important this is, which is why they provide state of the art support. Whether you need an on-site technician or help to learn how to set up the equipment, Aria has your back.  A dedicated team of support specialists will be available for contact during your event. If any problems arise, they will be dealt with smoothly and swiftly. You can find all the information to contact Aria Technology rentals here.


No matter if you are a small LLC or a considerable corporation, Aria has the stock for you.  From top-end gaming PCs to older generation iPads, the options are endless. This diversity allows clients to get the exact equipment they want, without having to settle for less.  The team at Aria dedicates themselves to finding business solutions to fit the individual needs of their clients. This customer service eliminates the need to rent different equipment from different companies.

Video Walls

video wall

Have you been on the search for technology to wow your clients?  Look no further because Aria Technology Rentals has a full inventory of video walls and tiles.  Regardless if you want a massive screen or smaller video panels, Aria has you covered. You can check out their offerings and request a quote for video walls here.  Need help with any of the logistics of the equipment you’ve ordered?  No problem! Aria will be able to walk you through, step by step, on how to set up your gear so your show can be a smashing success.

Kallen Media LLC is proud to be working with Aria Technology Solutions. Therefore, we strongly recommend any business to get in contact if you are looking to rent any technology equipment for your next conference or event.  If you are interested in learning more about how Kallen Media LLC can help grow your business, you can fill out our contact form, and someone will be in contact with you shortly.

Don’t Just Get More Clients, WIN Them!

How To Attain Success

It’s no question that you want your business to be more successful. Why wouldn’t you? You put your time, effort, and money into your business, and you want it to reflect that. To do that, you’re going to need more customers, as they’re the ones that ultimately decide your fate. But, there’s plenty that you can do to make them want to do business with you and not your competition.

Know Your Target Market

You aren’t going to get many results advertising hamburgers in a fitness magazine. It’s important to know exactly who it is that’s buying your products. Due to this, it is essential to find out what else they might be interested in. Usually, the business you started is something that you’re passionate about.

What else do you love? Often, the clients that are going to be inclined to buy your products or services have similar values or interests to yours. Due to this, research can be done to generate some ideas on where you might want to place advertisements. You may even want to consider trying something else you’re passionate about directly into your business model.

Have A Newsletter

A newsletter can be an overlooked hero when it comes to gaining new clients. Having people signing up to your newsletter is the easiest way to get contact information, specifically their email address. It also gives you an excellent opportunity to promote your product or services through strategically placed links within your newsletter. The best part about having a newsletter is that it’s almost no work for you!

email blast

Talk about current events or interesting topics that relate to what you sell, and you can easily plug your products and win clients. Talk about some of the other things you love, and you can build connections with that target market you’re looking for that have similar interests to yours. If you’re interested in articles like this, then you should get involved with the website and join our list!

Collaborate With Other Companies

It’s essentially free marketing! Working with another company allows you to generate exposure to your own. Find another company that falls in line with yours in some way, and work with them. Either on releasing products together or on agreeing to showcase or recommend each other. Be sure to check out our article on how to get noticed for more useful tips on getting your company found to win clients.

The general idea is to have your company displayed in places that your potential clients are likely to be. An excellent example of this is in tourism. Cab companies and hotels will put brochures or posters at places that you’re likely to stop first when you get somewhere new. Many times they’ll partner up together and offer deals to generate new customers for both companies.

Go to Trade Shows

Going to trade shows allows you to network with people that are already interested in the type of products that you offer. It’s an excellent way to get your name on people’s radars and to meet other companies in your industry. Attending trade shows in your industry can do a great deal for your company beyond finding new potential customers as well. As a result, you can get an idea of what the future looks like for your industry to win clients easier.

Trade Show

What are other companies doing to expand? How many people are interested in attending the events? What are the people involved in the most? Once finished, you’ll be able to see if there’s some adjusting that needs doing on your part, or where you might be able to expand. It might even open up some opportunities to collaborate with other companies through the connections you make at the trade shows!

For more information on how to win clients and grow your business, get in touch with Kallen Media at [email protected] or give us a call at (773)524-1483. We want to offer you a free consultation, so check out our services to see how we can help you grow.

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