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MCR Company Spotlight #11

Recently Kallen Media has been expanding! One of our new SEO clients is a Canadian company, which officially marks our expansion outside the US! We were elated to start this work, and we couldn’t wait to tell you about it. So today, we will teach you about MCR, our introduction, and our work together. Welcome to Kallen media’s MCR company spotlight!

This blog tells you everything you need to know about MCR and our work with them. We even cover the basics of short-term rentals and SEO. We will also talk about how we found a client out of the states. And then touch on the benefits of networking in your community. But let’s start by introducing you to our first Canadian client, MCR.

Who is MCR?

 

MCR got its start in the ’80s, and they have grown to provide all of North America with equipment rentals. With fast deadlines, growing demand, and site-specific requirements, equipment rentals are a notoriously tricky business. But MCR is successful because they provide above-and-beyond customer service and technical support. As a full service. MCR is proud to serve B2B and B2C clients in hosting events and tradeshows all over the continent!

rentals

rentals

We were lucky enough to meet MCR through our work with the ITRA. We have talked about them before, so don’t forget to check out that blog too. Membership in the ITRA provides a host of benefits, like access to other competitive businesses, networking opportunities, and the chance to build lasting relationships. The short-term rental industry can be tough to navigate, so it helps to have a strong support network. What does a company in the AV and IT rental space do every day with that in mind?

AV and Computer Rentals

 

Kallen Media has worked with AV and computer rental companies before. Our past work for Hartford taught us a lot, and MCR operates similarly. MCR primarily focuses on AV and computer rentals which is a tough market. Audiovisual equipment often requires precise technical knowledge and equipment, so renting it presents a unique challenge. Everything affects the sound, so the team needs to outline clients’ event space and needs. Ensuring clients’ needs are met is a big part of MCR’s day-to-day work.

Making sure people are happy in the rental industry often requires a lot of equipment. And that gear has to be maintained. For example, if a company needs to speak to a large crowd, they better have working mics and amps! Fortunately, companies like MCR shoulder that maintenance and storage cost to make gear more affordable for small businesses hosting events. In short, AV and computer rentals are where supply chain management and customer service meet.

SEO

 

SEO work is complicated back-end web work that will help ensure your site ranks on search engines. These rankings help determine who sees your website, so they matter a lot to businesses. Many different factors can affect SEO, but primarily they all focus on community engagement and your website. The work we did for MCR mainly consisted of the latter.

SEO

SEO

The SEO work we did for MCR primarily focused on website maintenance. Over time different parts of a website will grow at different speeds. And eventually, whole sections might be outdated. Ensuring proper images are being used and consistent presentation can go a long way in making a website feel complete rather than mashed together over time.

MCR Company Spotlight

 

MCR is one of Canada’s premier AV and computer rental services. They offer everything you could need to run a tradeshow, set up an office, and so much more. This post talked about who MCR is, how we met, and our work together. We have already talked about the Various benefits of ITRA membership, and our business with MCR is more proof of that. Our work with the ITRA has enabled Kallen Media to break into the Canadian market, and we couldn’t be any more grateful.

Our work with MCR was mostly SEO-based to help boost their online presence and we were proud to write this MCR Company Spotlight. But Kallen Media doesn’t only do SEO work. We are a one-stop digital marketing firm with SMM, google ads, and web development teams who are ready to help. If you’re interested in hiring a professional digital marketing service, Kallen Media is the team for you. Contact us today, and we can help develop the perfect plan to make sure your business is ready to engage with the digital world.

Digital Marketing for Nonprofits: The Basics

Nonprofit marketing is a complicated project that involves a lot of different tools. You need to maintain contact with people, develop new support, and generate branded content. Without qualified help, these tasks can feel impossible to complete. Kallen Media has years of experience running digital marketing campaigns for nonprofits. And today, we want to share some of what we learned with you! So that’s why today we’re going to give you a simple overview of digital marketing for nonprofits.

So, where do you start when you want to understand the best digital marketing tools for the nonprofit sector? In the past, we have talked about nonprofit specifics like google ad grants and more. Our team thinks it’s best to break down some areas where nonprofits see the most significant ROI. We will give you a rundown on essential nonprofit marketing elements like email marketing and how to engage your regulars and generate new supporters! We will also talk about how these factors play off one another and which are best to focus on for specific campaigns. But let’s start by talking about email marketing and how it can help nonprofits.

Email Marketing

Email marketing is an excellent tool for nonprofits because it lets you engage with a broad audience. While a large number of recipients might never respond, you can spread awareness and potentially track down a smaller group of quality supporters. No matter what, an email marketing campaign will help educate some of your supporters. Simply by receiving the information relevant to your charity, you are helping spread the word! But what happens with the audience who wants to engage further? 

emails

emails

Well-designed email campaigns will have calls to action and click-through links that lead new supporters to relevant landing pages. If your copy is well-made, a certain percentage of people will be willing to become full-blown supporters! Because these campaigns rely on numbers, the wider you go with the project, the more successful your email advertisements will be. But the digital marketing sector of nonprofit marketing doesn’t stop there; We also have to find clever ways to grow these relationships. So how do you maintain this newfound audience interest?

Social Media

Having a good social media management plan can boost your exposure online. Everyone knows that you can build an audience with your social network, But nonprofits have a unique advantage; people care about you already! As a charity, the content you create will likely have a strong emotional impact on your audience. So what does a robust social media plan look like for the average nonprofit?

Nonprofit audiences and supporters engage heavily with posts where they can see the nonprofit team at work. Photos and videos of volunteers, testimonials, and relevant B-roll all get a boost in engagement. In our experience, these trends mean your video content is hugely successful. But at the end of the day, you’re still essentially running social media for a business. It would be best if you made sure that your social media presence is well-manicured and consistent.

Engaging Your Regular Supporters

Most of the methods above are focused on raising awareness and gaining support. But digital marketing tools can also help you strengthen your connections to active supporters. If you only want to reach your core network, an email campaign can target your dedicated base. And your social media is the best place for supporters to engage with your community. But modern digital marketing tools can make these groups easier to identify and improve communication! SEO tools show a measure of the successes and failures of a digital marketing push. But what exactly can SEO analytics do for a nonprofit?

graphs

graphs

Advertisers use SEO tools to identify trends in your users and give you data about actual customers. In the nonprofit sector, these tools can help you ensure you achieve goals efficiently. If your web designer implements some simple SEO monitoring tools, you can start learning more about where your strengths are. Tools like keyword wizards and cookie-enabled landing pages allow websites to collect data like a focus group. And once you have that information, you can plan future projects around what’s working for you. Similarly, this data can help you understand what content is more effective with your supporters. Understanding why someone became a supporter and what they are engaging with can help you create stronger connections. 

Digital Marketing for Nonprofits

Digital marketing tools are taking nonprofit marketing by storm. So today, we broke down some of the most effective tools we use to do digital marketing for nonprofits. We covered the advantages of email campaigns and how to best use your social media presence. We also gave you some tips on using your SEO tools to enforce your relationships with your base. But we understand that running all of these different projects can be too much for a nonprofit. If you’re looking to outsource any section of your nonprofit’s marketing plans, Kallen Media can help. Learn more on our website!

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