Recently Kallen Media has been expanding! One of our new SEO clients is a Canadian company, which officially marks our expansion outside the US! We were elated to start this work, and we couldn’t wait to tell you about it. So today, we will teach you about MCR, our introduction, and our work together. Welcome to Kallen media’s MCR company spotlight!
This blog tells you everything you need to know about MCR and our work with them. We even cover the basics of short-term rentals and SEO. We will also talk about how we found a client out of the states. And then touch on the benefits of networking in your community. But let’s start by introducing you to our first Canadian client, MCR.
Who is MCR?
MCR got its start in the ’80s, and they have grown to provide all of North America with equipment rentals. With fast deadlines, growing demand, and site-specific requirements, equipment rentals are a notoriously tricky business. But MCR is successful because they provide above-and-beyond customer service and technical support. As a full service. MCR is proud to serve B2B and B2C clients in hosting events and tradeshows all over the continent!
We were lucky enough to meet MCR through our work with the ITRA. We have talked about them before, so don’t forget to check out that blog too. Membership in the ITRA provides a host of benefits, like access to other competitive businesses, networking opportunities, and the chance to build lasting relationships. The short-term rental industry can be tough to navigate, so it helps to have a strong support network. What does a company in the AV and IT rental space do every day with that in mind?
AV and Computer Rentals
Kallen Media has worked with AV and computer rental companies before. Our past work for Hartford taught us a lot, and MCR operates similarly. MCR primarily focuses on AV and computer rentals which is a tough market. Audiovisual equipment often requires precise technical knowledge and equipment, so renting it presents a unique challenge. Everything affects the sound, so the team needs to outline clients’ event space and needs. Ensuring clients’ needs are met is a big part of MCR’s day-to-day work.
Making sure people are happy in the rental industry often requires a lot of equipment. And that gear has to be maintained. For example, if a company needs to speak to a large crowd, they better have working mics and amps! Fortunately, companies like MCR shoulder that maintenance and storage cost to make gear more affordable for small businesses hosting events. In short, AV and computer rentals are where supply chain management and customer service meet.
SEO work is complicated back-end web work that will help ensure your site ranks on search engines. These rankings help determine who sees your website, so they matter a lot to businesses. Many different factors can affect SEO, but primarily they all focus on community engagement and your website. The work we did for MCR mainly consisted of the latter.
The SEO work we did for MCR primarily focused on website maintenance. Over time different parts of a website will grow at different speeds. And eventually, whole sections might be outdated. Ensuring proper images are being used and consistent presentation can go a long way in making a website feel complete rather than mashed together over time.
MCR Company Spotlight
MCR is one of Canada’s premier AV and computer rental services. They offer everything you could need to run a tradeshow, set up an office, and so much more. This post talked about who MCR is, how we met, and our work together. We have already talked about the Various benefits of ITRA membership, and our business with MCR is more proof of that. Our work with the ITRA has enabled Kallen Media to break into the Canadian market, and we couldn’t be any more grateful.
Our work with MCR was mostly SEO-based to help boost their online presence and we were proud to write this MCR Company Spotlight. But Kallen Media doesn’t only do SEO work. We are a one-stop digital marketing firm with SMM, google ads, and web development teams who are ready to help. If you’re interested in hiring a professional digital marketing service, Kallen Media is the team for you. Contact us today, and we can help develop the perfect plan to make sure your business is ready to engage with the digital world.