This is the beginner’s level business plan, one that is suited for those smaller companies that do not wish to spend too much each month yet still need the blue badge, which provides basic protection. It may be said, however, that the lower tier will provide you with access to Meta’s support, although their help will not be as extensive. In any case, if you want your brand to be recognized on social media platforms such as Facebook and Instagram through effective social media marketing strategies, then the Standard plan offers all of that.

Business Plus — $44.99/month

The Business Plus plan costs three times as much as the Standard one; however, it provides considerably more benefits than its competitor. Apart from all those offered by the Standard tier, the Plus plan allows you to use advanced tools such as linking Reels. Moreover, you will benefit from increased customer support as you can get 24/7 chat and email support services. Compared to the previous level, the customer service will provide quicker responses.

The Business Plus package fits growing businesses that currently run content campaigns via Instagram Reels or Facebook using professional video marketing strategies. This package gives access to additional functionality to help you drive traffic via video content to the official site or product page of your brand. The Business Plus tier is worth paying $44.99 monthly, but it gets more expensive after your first year of using the package. Thus, the Plus tier would be a good choice if you are not spending any money on advertising yet.

Business Premium — $149.99/month

At $149.99 monthly, Business Premium is a high price to pay; however, it provides an extensive boost in features and services. In addition to having all the benefits that come with the Plus plan, Business Premium users also get access to additional messaging features and customer services, like being able to ask for a callback from a support representative and gaining access to Meta’s own Verified Business Support Center, where business owners will be able to engage in chat, use self-help, and get relevant information.

The fact that customers are able to ask for a callback from a Meta support representative should not be underestimated in any way. Being in touch with real people has always been a headache for businesses on Meta before. By becoming a premium user, companies can cut through this red tape and gain immediate priority access to a support agent, thus saving much time and trouble. This plan is optimal for medium-sized businesses, using Meta for running advertising campaigns such as Google Ads management and paid social campaigns

Business Max — $349.99/month

Business Max is the most complete and most costly of all tiers offered by Meta Verified, costing $349.99 per month. This plan is suitable for companies and organizations that want to have the best possible security, support, access, and features provided by the platform.

On the Business Max plan, you get everything included in the Premium plan as well as active case monitoring. The Meta team monitors your account actively and intervenes against any impersonations or account issues without you reporting anything to the company first. If you have a brand that reaches out to many people, runs large-scale ads supported by advanced digital marketing strategies, or operates in an industry where security and integrity are paramount, the Business Max plan suits you.

What is Meta Verified? (A quick overview)

Meta Verified is a premium monthly subscription that gives individual creators and organizations access to a verified blue badge for their accounts on social media platforms such as Facebook, Instagram, and WhatsApp. Previously a privilege enjoyed only by prominent people, journalists, and large companies who could apply and get approval from Meta at no cost, the verified blue badge can now be acquired by anyone who pays the monthly subscription fees.

To use the Meta Verified subscription, you need to provide an official identification document showing the same name used on the account. After successful authentication, usually after 48 hours, the verified blue badge will appear beside the name of your account on both Facebook and Instagram, making it clear to all viewers that your account is verified by Meta.

However, the Meta Verified subscription service offers much more than just a blue badge to users. Depending on your choice, the subscription comes with a combination of services such as active impersonation protection, customer support prioritization, increased search visibility, especially when combined with search engine optimization (SEO) services, exclusive content tools, and many others.

The Meta Verified feature can currently be accessed via Facebook and Instagram platforms, and there is a dedicated WhatsApp Business plan that is now rolling out in select areas. However, the subscription price may vary per country, and there are specific eligibility criteria that need to be met to subscribe, such as being 18 years or older and using two-factor authentication.

Does each platform require a separate subscription?

Yes – and this is a crucial point to keep in mind before signing up. There are four levels of service, ranging from $14.99 to $349.99 monthly. It’s essential to know that these rates cover only one Facebook page, Instagram account, or WhatsApp number – a new subscription will be required for each account.

In other words, if your company needs to be certified on both Facebook and Instagram, you’ll be spending twice as much money every month. A Basic subscription for two networks will run you $29.98 monthly. In the case of the Max level, the rate will reach $699.98 monthly.

What do you get with Meta Verified?

A blue tick mark will appear next to your name on your profile page, search pages, comments, etc., indicating that your identity has been verified by Meta.

• Impersonation protection

Meta constantly keeps track of such accounts, trying to pretend that they are actually you. Accounts that are impersonation issues are resolved faster, especially when your overall digital presence is strong with off-page SEO strategies.

• Priority customer support

Verifying your account allows you to contact Meta representatives via chat and email. Such a possibility is much better compared to regular users who have difficulties contacting anyone from Meta’s support team.

• Enhanced search visibility

To further improve your rankings beyond social platforms, businesses often invest in on-page SEO services and technical SEO optimization.

• Exclusive content features

Upgrades provide access to advanced functions such as attaching links to Reels and leveraging content marketing strategies to maximize engagement, photo links, personalized stickers for Stories, and the use of the ‘Original Content’ tag that credits your work whenever someone else re-posts it.

• Account security alerts

Meta Verified allows you to get notified of any attempts to log into your account, giving you one extra level of security awareness, aside from the two-factor authentication provided by default.

An important benefit, which is often mentioned among those companies and individuals who value it most, is access to direct support. Meta Verified is not just a badge that proves your identity. You will get additional account protection in the form of active monitoring, as well as access to direct support services. This is a very important benefit, especially considering how difficult it is to reach a person in case of problems with the account.

Regarding credibility, there are numbers that prove how much this badge really matters. According to various studies, customers are almost twice as likely to trust a company that has a Meta Verified badge.

Meta Verified cost — web vs. mobile app: which is cheaper?

One of the most useful tips on saving money with Meta Verified has to do with how much you pay depending on whether you subscribe using your web browser or whether you subscribe using your Facebook or Instagram mobile apps. The difference is quite significant, and you will be able to save a lot of money each month.

Indeed, in the case of all subscription plans for Meta Verified, you are likely to pay less money if you subscribe using your computer web browser as opposed to subscribing through your Facebook or Instagram mobile apps. That’s because, as in the case of the former, Meta avoids paying mobile app store commissions to Apple and Google.

The numbers are straightforward yet quite telling. In the case of the Standard tier, opting for registration through the website rather than the app will help you save $3 a month, which translates into $36 per year, per platform. This means that should you need to register on both Facebook and Instagram, you can end up saving $72 per year, simply because you opt to sign up on meta.com/meta-verified rather than use the app. If you happen to be operating on one of the more expensive tiers, signing up through the web is a simple no-brainer.

One drawback, however, needs mentioning. While you have the option to sign up via both the mobile app and website when registering for the Standard plan, things are somewhat different for Plus, Premium, and Max tiers, where registration can only take place via the mobile app. This means you may be forced to sign up using the mobile app when opting for any individual creator tier higher than Standard.

Want to know what a digital marketing agency really does? Come read our August company update.

2021 was crazy. Despite everything that happened, Kallen Media had a record-breaking year! We grew as a business by focusing on our strengths and putting our clients first. Now that the New Year has passed, we wanted to reevaluate and reflect on it. So, welcome to our 2021 year in review!

In this blog, we will break down the year we had. We will cover every vital marketing tool we used this year, like SEO and web development software. We will also introduce you to some of the new clients we started working with, including our new clients in Canada! Finally, we will give you an insider peek at some of the projects we hope to bring to you next year. So let’s start off the 2021 year in review!

Marketing Tools

 It wouldn’t be a year in review if we didn’t talk about some of the vital resources we used! As a digital marketing agency, we use many brand-new tools to bring fresh content and designs to our client’s projects. Digital marketing resources are unique because they use the built-in data collection of websites to identify and target your ideal niche. These tools break down neatly into three categories.

First, there are web development tools; this category includes front and back-end building platforms. Second, we have conversion optimization programs or SEO. Finally, we have graphic design tools. These things help us create efficient landing pages. When we’re sending out any content, graphic design programs are what we use to make sure everything is visually appealing to customers! 

Web Development

Designing a website is the first step any business has to take to start its digital marketing journey. A website is your company’s face online, and it’s vital to your company’s long-term health. In 2021 we had the opportunity to update and create multiple different websites. Without a doubt, the most crucial web development tool for us is Divi. Divi is a front-end development platform that lets us develop websites fast. However, more importantly, the Divi builder scales easily. 

The Divi platform allows us to build a website that we can change on the fly and grow with your business. Divi also comes with an incredible amount of pre-licensed template materials. All of these features make Divi a versatile development tool. The flexibility that Divi offers is what makes it so important. Once we have your platform live, we can start the optimization!

Conversion Optimization

SEO uses conversion optimization tools to ensure the optimization strategies we developed are working appropriately. There are hundreds of programs that make up the SEO toolkit. By far, our favorites are Semrush and Google AdWords. Semrush is a stand-alone SEO tool that helps you identify keywords using live analytics. Keywords are the building blocks for most optimization practices, so you need to make sure you’re using recognized words that track well. Semrush gives our clients the peace of mind that their keywords are relevant to their work and hit with their target audiences. After a solid base plan with Semrush, we use AdWords’ built-in tools to monitor campaigns. 

AdWords are Google’s built-in pay-per-click advertising systems. Because it is integrated centrally into Google, this program is bar-none the best SEO tool in digital marketing. Adwords integrates live data directly from accurate searches to help you identify keywords and works independently to identify related words! We used both these tools consistently throughout the year to create and verify innovative ad campaigns for our clients. Finally, we used graphic design to bring everything together!

Graphic Design

If you see something you like online, we will almost guarantee that a graphic designer will look at it first. Graphic design refers to creating art or media to communicate a message. As a digital marketing agency, our graphic design team worked hard in 2021, creating engaging social media and web designs. We use many programs to both find and edit content. But by far, the most helpful tool in our graphic design handbook was Canva.

In 2021 our most used graphic design tool was Canva. Canva is a user-friendly design program with convenient templates for everything from Instagram posts to posters. We even used Canva to design our 2021 holiday card! Canva allows us to customize individual elements, attach logos, and even color coordinate an entire campaign’s graphics easily! Now that we covered all of our favorite marketing tools let’s move on to our favorite part of the 2021 year in review; Our client spotlights!

Our Clients

Just like your business, we are nothing without our loyal clientele. And we want to take a second out of our time to highlight some of the clients who trusted us to handle their various marketing efforts. Our diverse clients range from small businesses to tech rental companies.

This year was record-breaking for us, so we have a lot we want to talk about it! This section is a doozy between new projects, fresh clients, and valued returning customers! To make it easier to digest, we will break down our clients into two major sections; Nonprofit, tech clients. We are also going to talk a bit about our new international client! Let’s start by talking about our clients in the nonprofit sector.

Nonprofits

It wouldn’t be a proper 2021 year in review if we didn’t have a nonprofit segment! Our nonprofit marketing team is Hugely important to Kallen Media. We started by focusing on nonprofit marketing efforts, and we love that the industry now trusts us. But we haven’t abandoned our smaller clients. A big part of our 2021 year was maintaining ad grants and campaigns for local charities. We enjoyed working with national teams after years of offering pro-bono work and services to local nonprofits. 

Project Giving Kids is a network for nonprofits to connect to kids under the broader banner of their focus causes. PGK has projects going in every state in America and even has systems set up if you want to bring a project to your community! As an experienced nonprofit marketer, we could promote consistent messaging through the proper channels. Similar to nonprofits, the tech rental industry has its own set of unique challenges.

Tech Rentals

Technology rentals is a complicated field. It can be stressful to work between incredible demand from clients, tight deadlines, and lots of sections to coordinate. These factors combine to create a situation where it’s essential to delegate tasks. That’s where we come in! Kallen Media has designed custom strategies to help tech rental companies flourish in a harsh environment. In 2021, Kallen Media was the go-to for tech rental companies’ marketing work!

Tech rental companies need to have premium websites and consistent social media. People in the industry will struggle to remain competitive without good assets. Most of the work we do for tech rental companies revolves around web development and SMM. Managing social media presence was a big part of our year. We even designed standard tech-friendly themes to make engaging content and build some websites from the ground up. Tech rentals were even responsible for Kallen Media’s first international client!

International Clients

Growing a business to the point of international trade is an incredible milestone for any company! In 2021, Kallen Media was able to celebrate that achievement. We were lucky enough to work with Montreal Computer Rentals on multiple projects. Our team got to handle everything from groundbreaking web development to creating a social media presence! We will take a section out of our 2021 review to highlight MCR’s work!

MCR is one of Montreal’s leading tech renters. Recently, MCR was looking for ways to keep standing out from their competition. We cemented that goal for Montreal Computer Rentals by redesigning their website and coordinating SMM strategies. The new site is sleeker than ever, and we are reaching huge potential niches with social media outreach. Our work in 2021 with MCR was so fun, and we can’t wait to grow that relationship in the coming year.

2022

2021 was extraordinary by any metric for us, whether you look at blogging, SMM, or other services. And we want to make sure we have an even more explosive year coming up! Moving forward, we are incredibly excited to face whatever 2022 brings us. Kallen Media is proud to say that in 2022 we are going live with a brand new website! We hope that the website makes it even easier for you to contact your favorite digital marketing team. We have a lot of goals and projects we can’t share, but we want to tell you about some of our more general hopes for 2022.

One of our main goals for 2022 is to continue our dedication to our clients. That goal goes hand in hand with a stunning platform filled with easy-to-use tools. We also hope to improve our customer’s ROI. We’re expanding our operation by folding innovative tools into our current strategies. One example is web development, where we plan to incorporate new front-end builders to blow your audience away. In 2022 we hope to find new ways to promote your company’s message. 

The 2021 Year in Review

Thank you for reading our 2021 year in review blog. 2021 was a massive year for us. We did work for companies in nearly every primary sector of the digital marketing world. We brought nonprofits stunning designs using Canva for graphic design. Kallen Media provided tech rental companies with cutting-edge websites with Divi to keep them ahead of the competition. We used Semrush and Google AdWords to ensure clients’ web presence was perfect. Finally, we continued to build trust among our clients by providing practical strategies using cutting-edge tools. We had a fantastic year that we hope to bring that same energy into 2022.

Marketing is our passion, and assisting companies with outreach fills the Kallen Media team with joy. We hope to expand operations and bring our services to even more people this year. If you need help understanding current trends, Kallen Media is here. Want support implementing innovative marketing practices? Get a quote for Kallen Media’s service today.