Search engine optimization (SEO) is a field that just doesn’t stop changing. When was the last time you heard Google’s algorithm change? Probably a few weeks or months before, right? But it’s understandable since Google has to direct its users to the most relevant pages possible.

But your story is different. You want to ensure that you don’t lag behind so your website can keep topping the SERPs regardless of the many changes Google’s algorithm goes through. If you’re an SEO specialist, you’ve got to read on some trends that will shape how SEO is done this year.

Yes, staying abreast of Google trends 24/7 isn’t easy. Therefore, we’ve outlined some key trends that’ll help you build your SEO strategy this year. Read on to find about them!

Google is still looking for original content

The role that content plays in ranking and SEO is tremendous—authentic content isn’t just crucial for branding, but for businesses as well. In simple words, original content is something unique, something that hasn’t been published yet.

If you want to create unique content, use materials like company milestones, customer testimonials, experiments, case studies, and a lot more. This wouldn’t just make your content authentic – something that Google adores, but will also build trust.

Artificial intelligence (AI) is coming into the equation

Developed by Google in 2018, BERT or Bidirectional Encoder Representations Transformers is a technique based on a neural network for pre-training of natural language processing (NLP). Simply put, it can assist Google in deciphering the words’ context in a search query.

In addition, it’s reported that around 37% of companies use AI. Since the AI industry is set to hit the $118 billion mark by 2025, the impact that the technology can have on SEO isn’t surprising.

If AI begins to power your business, you won’t just be able to augment your keyword search, but you’ll also optimize every digital platform, maximize link-building opportunities, and create more powerful content.

Voice search is becoming prevalent

“Google, where is the nearest McDonald’s?”

In 2017, there were 33 million voice searches. During March 2019, voice searches contributed to 20% of queries. With voice searches becoming more popular, more people will start typing search queries the way they speak.

What does this mean? Very specific, long-tail keywords will become very important. Currently, users are looking for an accurate answer, and to ensure this happens, they’ll ask a very specific question.

So, if a user in the consideration phase searches for a long-tail keyword, chances are, they’d convert. So, don’t forget to optimize your website for voice searches!

Turn to Kallen Media’s SEO services in Phoenix for an undeniable competitive edge

Kallen Media’s local SEO services in Phoenix stand apart by treating SEO as an influential marketing channel in its own right. Our process-driven, rigorous approach to SEO isn’t just putting our clie

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There’s no doubt that blogging can help promote your business. Today we’re going to talk about five key areas you can focus on to write quality blogs. We will talk about the importance of scheduling and targeting your audience. We will also talk about some important key areas for SEO management. Finally, we will talk about some of the ways we write to make the content more memorable. Welcome to our blog on five tips for blog writing in 2020.

A professional writer knows that ideal content is made by following a clear plan. And blogging isn’t any different. A good blog will focus on targeting specific niches and putting out informative pieces regularly. The first step to making sure your blog is successful is to make sure you have knowledgable writers.

Quality Content

 

A good blog will c someone who knows about their subject. Writing from a place of knowledge gives readers a chance to learn valuable information. Most people find your blog when trying to have a question answered. If your blog has accurate answers, users will begin to trust your blog. Creating trust is an easy way to build a loyal audience. But quality doesn’t stop here. Blogs will also have to be well written.

Good content is double-checked for errors. Even if the most informed people write your blog, poor editing will disenchant your users. Ensuring your writing meets professional standards is a surefire way to please readers. Similarly, it would be best if you focused on formatting. Don’t place large blocks of uninterrupted texts; Break up your blogs with headings and images to improve your flow. But providing quality content isn’t the only thing you need to do. Your blog should target a niche and be consistent.

Scheduling and Niches

 

A niche is essentially the kind of audience your writings are trying to reach. For most business run blogs, your place will be similar to your target markets. Blogging to a specific niche can help you build trust and repertoire with your intended customers. It would help if you had a clearly outlined target before posting the first blog. This practice can ensure that your company isn’t wasting time writing blogs that people won’t be interested in reading. Similarly, it is crucial to reach out regularly.

A posting schedule will help your employees, but you will also use plans for enticing customers. You can even automate some blogging issues to save time. People who read your blog regularly will come to rely on the writings for information. So if you adhere to a schedule, people will be more likely to trust you as a source. This regularity will help boost the trust your niche has in your writing. By focusing on your target audience and posting regularly, a company can draw in daily active users. These users not only provide you with potential sales but also boost your SEO rankings! But how do you keep this audience interested?

Engaging Users

 

Let’s say you have the most consistent and quality writing. If your content doesn’t pull people in, you won’t see success. To create a healthy blog, you need to draw reactions out of your readers. Engaging a reader is more comfortable when they are in your niche but still requires focus. To satisfy a user, companies should focus on writing compelling content with a call to action. This motivator will help draw users by making them a part of the work you are doing.

Similarly, users should feel like there’s a reason to keep reading. Make sure you use transition phrases and questions to motivate your audience to get to the end. By writing in a style that urges someone to stick with your product, you will naturally have more invested niches.

Keywords and Meta Descriptions

 

When using WordPress or another hosting service, a lot of standard SEO practices will be automatically encouraged. But if a company doesn’t utilize these necessary tools, they are starting with a significant disadvantage. The two most important of these tools are keywords and meta descriptions. Keywords will help users find your blog without knowing about it. These commonly searched phrases should deeply relate to your content.

Meta descriptions are displayed to readers before they fully follow your link. These short passages can persuade a reader that your content is what they are looking for. Your meta description should clearly state what the blog contains but not give everything away. A blog can entice users before they even know they are looking for it by using these tools.

Use More Than Words

 

The last tip we have will help readers quickly consume your blogs. When you’re writing, make sure to use other media to break up your text. A large block of words can be intimidating for some readers. By breaking up your post into manageable sections, including images, or even videos and graphs, a blog becomes manageable. You don’t want to intimidate your users. So make sure your content isn’t a chore to read.

Five Tips for Blog Writing in 2020

 

Writing a blog can be your lifeline to good SEO ranking. So we have five tips for blog writing in 2020. By ensuring that your content is scheduled and targeted, a blog will build trust with users. Next, you should make your content follow basic SEO rules, like containing descriptions and keywords. And by making sure your writing is quality and engaging, your readers will become active members of a community. Finally, make your content visually appealing, and you’ve got yourself a great blog!

If you’re looking for a professional service to take over your blogging content, look no further. Kallen media has years of experience generating content that will excite and draw new customers for years to come. Please don’t wait. Reach out to us today and end your blogging struggle.

Backlinks are a crucial factor for organic ranking. Yet, building backlinks is a tedious and challenging task for many young marketers. Nowadays, Google still relies heavily on backlinks to calculate authorities and display websites with the most high-quality links on its first page of search results. Many marketers and webmasters fail in building links due to the wrong mindsets. As an SEO practitioner, it is vital to consider the challenges of SEO link building and reliable strategies to earn valuable backlinks.

Below are the top three challenges of outsourcing SEO backlinks for small business in 2020.

Building Visual Content

Earning valuable links means to create useful content so that people are interested in sharing it. And, of course, for marketers to get backlinks. Content must be outstanding and original for it to get noticed.

As more people are participating online, the internet becomes overwhelming with repeated ideas and niches. According to the 15 Seconds Rule, you only have less than 15 seconds to grab people’s attention. So, the challenge here is to create informative and visual content that can instantly catch visitors’ eyes when they browse your website. It requires marketers to invest a significant amount of time and effort to build content that convinces people to stay.

Most of us are visual learners. We learn faster through graphic presentation than reading some boring texts. While well-written content is essential, images are becoming increasingly high demand. A useful infographic that resonates with the audience is a pivotal component to build brand awareness. However, not all data or information is visual. You need the right kind of information and an understanding of graphic design to put together the infographic without information overload.

Complying with Google Guidelines

Google SEO has become far more complicated these days. The theory was that when someone links to your page, it signals Google’s algorithm that the page is trustworthy and has good content. The old measures are no longer applicable to Google SEO. In reality, many websites with thousand of inbound root domain links are chasing for more links with no particular reason. Pursuing links like these can potentially fall into part of link schemes and is considered a violation of Google Webmaster Guidelines. Google discovers websites that are manipulating the search result and rolls out the updates to filter pages that didn’t deserve the rank.

So, Google is smart and rugged at understanding the webpages and keeping people within its framework. When one tactic becomes a trend, and people overuse it, Google will penalize the rankings without notifying the site owner. Regarding SEO link building, you must know the impacts of what you build and stay within Google’s guidelines to avoid such penalization.

Finding the Right Prospects

People drown with the number of emails requests to collaborate. As automation is getting more prominent in the online space, many people are abusing automated services to spam their ways through other’s inboxes. As a result, it is a lot harder these days to get people to respond.

In case you find someone interested in working with you, the site you choose must have a considerable authority of its own to benefit you.

A lot of big site finds no reason to link to small businesses that don’t have the kind of informational resources that are worth linking. No matter how great the posts are, these bloggers fail to get responses back. So, we make sure to do our research and pinpoint the right prospects who are interested in our offers.

Wrap up

The challenges of SEO link building is simply the commitment. If marketers understand what real links are and commit to the tactics that help other people, they will succeed.

A person with a small business often wears multiple hats, and it can be overwhelming to balance the tasks. Hiring an in-house marketer is quite expensive. In that case, getting a marketing expert for one fee is a better alternative to have the website optimized. At Kallen Media, you can get access to SEO link building and many other marketing services to help you generate leads for your business.