When deciding if you should hire a social media marketing company, it’s vital that you understand how important it is to have a social presence for your business. It is a fact that you can save money by not outsourcing these services. But is cutting corners on your brand’s first impression the best option? If you look at the most successful companies around, you’ll see that they are so dominant are because they’ve spent the time and money on developing their social presence. This success is because they have already built a reputation as an expert in their field. Of course, there is more to getting a piece of the Internet pie than just developing your profile and making friends. There are plenty of other things that you need to focus on, such as how you advertise and network. The biggest mistake that people make when it comes to promoting their businesses is to go out and do it themselves without a marketing firm’s help.