Contact Us
1

We are Reuss we are full-service Internet marketing and SEO company.

Our Gallery

contacts

92 Bowery St., New York, NY 10013, USA

reuss.seo@mail.com

+1 (800) 123 456 789

Music Marketing
Home Music Marketing Page 2

Category: Music Marketing

Festivals
August 31, 2022

ZONA Music Festival: Festival Spotlight

A brand new music festival is coming to Downtown Phoenix this winter. The first-ever inaugural ZONA Music Festival will take place on December 3rd & 4th, calling Margaret T. Hance park it’s new home. Brought to you in collaboration with Psycho Steve Presents and Downtown Phoenix Inc, the first edition of ZONA will be huge. Reminiscent of the once great VIVA PHX Festival, this boutique festival is for all lovers of alternative, indie, pop, and rock. 

The festival announcement was Wednesday, August 24th, in a press conference where Mayor Kate Gallego and Congressman Greg Stanton gave a few words before an acoustic performance from Phoenix-based band Breakup Shoes.

 

Who’s On The Lineup?

 

ZONA Music Festival is a breath of fresh air for the Phoenix Indie music scene featuring a diverse lineup of national and local talent. Set to headline the festival is Beach House, Portugal. The Man, Bleachers, Tegan & Sara, and Japanese Breakfast. With an undercard featuring great acts such as Chicano Batman, Lucy Dacus, The Front Bottoms, TV Girl, and many more! It doesn’t stop there, though, as 40 bands and various local vendors will transform Margaret T. Hance park this winter. 

Psycho Steve Presents has been involved in the Phoenix music scene for over 20 years and has always emphasized incorporating local talent within their events. This show is no different. It features touring acts that originated here in Phoenix, such as UPSALH, Breakup Shoes, and Sydney Sprague, who have all recently had significant years in their careers. Joining them are up-and-coming local talents such as Pariah Pete, Glixen, Playboy Manboy, Diva Bleach, and Miniature Tigers. 

Finishing up the killer lineup are Bartees Strange, Beach Goons, Black Carl, Chloe Lilac, Destroy Boys, flor, the Garden, the Happy Fits, Jeff Rosenstock, July Talk, Lucius, the National Parks, Phoenix Afrobeat Orchestra, Pom Pom Squad, the Red Pears, the Regrettes, SALES, SASAMI, Sitting On Stacy, Sub Urban, Turnover, Waxahatchee, and Kevin Morby.

 

The Buzz

 

“We are beyond thrilled to be among this incredible lineup and return to one of our favorite cities in the United States. It’s been three years, and we look forward to getting on stage and strutting our stuff at ZONA in December!” Tegan Quin & Sara Quin said in a recent press release. Destroy Boys said, “So excited to return to Phoenix for ZONA festival!!! So many killer bands are playing, plus this is one of our favorite cities.”

 

Our favorite artists playing ZONA

 

Baltimore-based indie-pop duo Beach House is headlining the festival, and rightly so. The last time the duo played in Arizona was in May 2018, making this a long-awaited comeback. Coming straight off the tour of their brand new album “Once Twice Melody, “this is a set you won’t want to miss. 

Michelle Zauner, also known by her stage name Japanese Breakfast, is another artist headlining the two-day festival in the winter. Combining the sounds of alternative and pop, her most recent album, “Jubilee,” has something everyone will like. Japanese Breakfast will be a weekend standout with an incredible stage presence and a bubbly personality.

Hidden within the undercard is Lucy Dacus, an extremely talented singer and songwriter, with bandmates Phoebe Bridgers and Julien Baker. Her third solo album, “Home Video,” is an emotional autobiography about her religious upbringing in Virginia and her self-exploration battle.

The Front Bottoms are another undercard band that is a must-see. Hailing from New Jersey, this rock band has been around since 2006 and found its fame within the midwest emo and punk scenes in the early 2010s. The band has great energy on stage and puts on a great show every time they perform.

Weekend passes are available on  ZONAmusicfest.com Single-day GA and VIP tickets won’t be available until closer to the festival date. Make sure to check this one outcome during wintertime.

Read More
Music Marketing
August 19, 2022

Music Marketing: From Indie to Labels

Are you having trouble producing music that gets the same attention as big labels? or are you working in a music house and wondering how your promotions work? Getting listeners can be an uphill battle, but as long as you know what you’re doing, it’s only a matter of time before you have a dedicated fanbase! The music industry isn’t unique; just like any other business that sells a product, you need to market your goods! So today, let’s talk about music marketing.

This blog covers everything you want to know about how professionals get the word out about new music. We talk about the industry’s supply chain and how that affects promotion schedules. We will cover the traditional routes labels use to fast-track artists and the new tools available to independent promoters. Finally, we will cover some general marketing tactics people use in the industry that have helped them grow. However, it’s important to remember that none of this matters without the music!

 

Create Market and Promote

 

The central engine of any indie production or label is the content your artists make. So it would be best if you had a consistent supply of art to support shows or airtime. Modern fans have become accustomed to constant entertainment. And the music industry is held to that same fast-paced standard. This combination of high demand and consistent supply creates a perfect marketing environment.

Currently, the world of music marketing can break down into two major camps; old-school marketing and the new wave. The traditional styles of music marketing involve dedicated PR teams and associations with important institutions like radio stations. This strategy relies on trusted go-betweens to show off your music. The cutting-edge techniques in music marketing have a much heavier reliance on the artists. These plans involve forming grassroots fan bases yourself and often involve social media and different, less industry-connected paths to success.

 

Social Media Marketing

 

For over a decade, digital marketing has taken full advantage of social media platforms. Advertising and building online communities drive social media; the digital marketing world financially backs the hosts of these platforms. The unique component of the music industry in this lense is the addition of streaming services. Almost everyone pays for or has access to at least one streaming platform and a social media presence. These two things can build off each other by providing content and listeners interchangeably. The two systems function incredibly similarly, which means you get a lot of user crossover. No matter your route, you’ll have to use social media while promoting your music.

 

PR and Radio Campaigns

 

PR is an integral part of how labels promote their artists. In the music world, it’s essential to live the lifestyle you are promoting, and PR teams help show potential fans a curated version of the artist. PR teams don’t just work in isolation; they also work a lot directly with their musicians. Media training is vital; any good PR team will prepare a client for general interactions and press junkets. No one is born ready to deal with a media circus, but with help from a PR team, anyone can get prepared for the limelight. A prime example of this is appearances on radio or TV interviews.

Radio campaigns are a time-honored way to promote music and an artist simultaneously. 88% of adults listen to radio weekly, and these listeners tune in for around 12.2 hours! So you can reach an incredible amount of people if you can get a radio appearance. Labels will often send artists on tours of stations to promote new content, and similarly, they have established relationships with DJs to secure consistent airtime for their tracks.

 

Digital Music Promotion

 

In recent years digital marketing has taken over the scene. With most entertainment shifting to online mediums, it has become crucial to have a presence for your music online. At a basic level, every artist should have some form of a digital press kit, a packet of things you can give out to people who might promote your music! This space is where smaller artists have been thriving. By staying connected to real people, often smaller artists can stay ahead of corporate entities and capitalize on their niche faster. We’ve seen this phenomenon hold up exceptionally well on platforms like SoundCloud.

 

Music Marketing

 

Many things can alter the course of your music career, but promotion shouldn’t be one. Today, we helped outline everything you need to know about music marketing! Our blog started by covering the importance of content creation for digital marketing in the music world. We discussed old-school and new-school music marketing methods like radio campaigns vs. SoundCloud. We even covered examples of how different kinds of artists use these tools.

Are you worried that you won’t have the time or work effort to get your music out there? Kallen Media has years of experience promoting artists’ work, and we are always happy to help. Contact us today if you have any questions about music marketing!

Read More
BlogMusic Marketing
July 24, 2022

How to Release Music: Albums and More

Are you a new musician or a veteran looking to get back? It can feel impossible to get in touch with potential fans while competing with corporate marketing goliaths. But releasing music to public platforms is an essential part of growing your fan base, and pretty soon, you’re going to need to drop a track! Kallen Media has been lucky to work intimately with musicians, labels, and producers to help promote people’s art. So today, we’re explaining how to release music.

When we’re working with an artist, we like to break the process down into manageable steps. For a music release, we’re going first to set goals, identify and build audiences, and finally release the music! This blog will break down that entire process and teach you from the ground up how you can promote your music. We cover the beginning stages of planning, Different marketing channels you can use, and much more. But let’s start with deciding what your targets are.

Set goals

Concrete objectives make marketing so much easier, and this is true with music promotion as well. When planning a release, you first need goals; do you want to release an E.P. or a whole album? Will there be concerts? After you know those goals, you must identify your release budget. At this stage, you will have a solid foundation and understand what you are promoting and how much you can spend on advertising. The last step to a finalized plan is knowing what channels you can use to advertise. This final step is the most diverse stage of planning because you have an incredible number of options. Everyone loves music, so musicians have access to more marketing channels than most.

know your audience

After planning, you should at least know a basic description of the people you want to reach! But now you need to know if the plan you made is going to work. The easiest way to make sure your project is solid is by collecting data from the beginning. Tracking data is a massive part of the music industry, and even if you’re an independent artist, you’ll still need to follow as much information as possible! Fortunately, in the modern era, even the most minor content creators can get incredible access to information about your product and its fans! Apps like Spotify and sound cloud will give you information that, in the past, you would have to hire entire marketing teams to get! But once you know your plan is solid and tracking is in place, how do you drum up interest amongst your fanbase?

Our answer to that question is dropping singles! A single release is a time-honored way to start letting people know that they should keep an eye out for the album. There are a lot of different opinions on which songs you should use in a single, though. Some people think you should hold back some of the best for the album, while others insist on coming out with a splash and using their most engaging song. No matter what you use when you release, a single tracking becomes essential. Single releases are your first opportunity to get a concrete idea of the reception of all your hard work! And after that, you’ll finally be ready to release the whole thing.

Release your music!

Now that it’s time to release, you need to return to your plans and identify your platforms. Specific streaming services bring different advantages; blowing up on Spotify can lead to radio play, while sound cloud might expose you to a smaller but more dedicated audience. There are also platforms like Bandcamp that encourage fans to support artists without a go-between! a good rule is to try and get on as many platforms as possible!

So at this stage in the game, we have a plan for release, data validating that plan, a home for your music, and fans waiting for the date! But what if you want to ensure that your most dedicated fans review it and listen to it the second the album drops? Lately, some artists have started hosting pre-save campaigns. At a base level, these are like preordering music. Before your official release, you give people the chance to save the album, so the second it goes public, they are notified and get to listen right away. This preparation can skyrocket your content because algorithms will see it growing incredibly fast.

how to release music

Dropping an album can be stressful, but once you know how it gets easier. All it takes is some planning and preparation, then the consistent effort of listening to your fans and what they want. We also covered helpful tips like pre-releasing and singles to help drive critical early listeners to your songs. Finally, we discussed the various platforms and why you should consider which ones you’ll be using. You know how to release music at this point in the blog, so what’s stopping you?

If you’re new in the music industry and are starting to lose a grip on marketing, you don’t need an expensive corporate team to help you. Contact Kallen Media and get a quote for our musician marketing services.

Read More
Get In Touch
close slider

    Get In Touch