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Music Marketing
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Category: Music Marketing

smartphone with Google Ads on the screen and display notebook background. Ads is a service of contextual, basically, search advertising from Google. Moscow, Russia - August 25, 2019
Music Marketing
June 2, 2025

How Long Does It Take for Google Ads to Work in Phoenix, Scottsdale & Tempe?

Advertising is a tool for getting something to sell or to be tried. They have had various forms, from papyrus to wallpaper, to Ronaldo promoting a shampoo brand on your phone. Advertisements have come a long way, they have been mastered and upgraded by many intelligent inputs, and these inputs have made them highly efficient in getting to sell a product. People are availing the opportunity, by using high tech highly efficient Google ads to get the upper hand in the market.  

Due to Google ads, people everywhere have sensed the opportunity to get their local product or business out to a greater audience and greater sales. Small-scale businesses and Homegrown businesses have been seen growing exceptionally by using Google ads. Start-ups with the ability to shoot up to the ranks of a high-ranking business can be started anywhere, but that isn’t the case for everyone. People have used Google ads for their business to expand but have failed to reach the expected target and ask the question how long should advertisements run before profit. 

This blog informs the reader on how long do Google ads take to work and what you can do to increase your ads’ running success. This blog is written with invaluable insights from highly  

skilled and professional advertisement specialists from Kallen Media. 

What to Expect in the First 7 Days of Running Google Ads

Okay, so you’re finished with your first ad publishing, and now you question how long should advertisements run before profit. Don’t fret, the first 7 days are crucial for any advertisement campaign and for you as an advertiser. Here is what you need to know for your campaign to be successful. 

  • How to Know If Your Ads Will Succeed 

The first seven days are not busy conversion-wise but they present you with indicators that show whether the campaign is moving towards your desired goal or not. First of all, one should check if your ads are receiving impressions, as these initial clicks are vital indicators of the progress. Secondly check the click-through rate, if it’s healthy or weak for the first days. The SEO and keywords play a crucial role, one should check if the keywords are triggering the required searches. Finally if the copy is actually creative and attractive enough to drive traffic towards you. 

A person with less experience might feel jitters, and one may be tempted to change something with the hope of getting a better outcome, the professionals suggest not to make any major changes to your campaign in the initial seven days and closely observe the trends and clicks. 

Now you know how long google ads take to work do. 

Understanding Your Google Ads Learning Period

After the initial week, from days 7-14, google enters the learning phase. This phase is characterized by adjustment of algorithms to change with respect to your campaign. 

  • Don’t Be Alarmed by Higher CPCs and Lower Conversions

    One should not get worried as in the learning phase google is trying out new combinations of targeting and biddings. Trust Mr, Google and give him time as you’ll notice some not-so-good indicators in this phase. One may see a higher cost per click than usual. One may also observe fluctuations in the impression and clicks on your campaign. 

Again making sudden and major changes in this period can hinder the natural growth as the algorithm is adjusting to the new set of data and input of new data might hinder your growth and normal process. 

How to Optimize Google Ads for the First 3 Months

  • Month 1 – Gather Data

     The first month is a data-gathering month. In the first month, one should keep a check on three major matrices. First, check which ad creatives are performing well and what keywords are generating the most desired results. Secondly one should check which devices, locations, and timings are working out for the campaign. 

  • Month 2 – Make Adjustments 

Now, you’re all equipped with all the relevant data and statistics. Now is the time to make changes that hyper-focus your reach and direct the flow of your campaign. Refine your keywords, remove low performers, and expand on the keywords performing the best. Add negative keywords to avoid unwanted traffic away and Test new ad variations with improved headlines and CTAs. 

  • Month 3 – Grow Your Results 

The third month is when you’ll see reliable, consistent performance improvements in your campaign. Now you have an optimized base, it’s high time to scale your approach. 

At this phase, you ought to increase the budget to facilitate high-performing campaigns. Now is the time to start experimenting and employing new strategies like start testing conversion- 

focused strategies like Target CPA or ROAS bidding. 

How to Optimize Google Ads

Focus Areas For Optimizing And Testing Your Google Ads

  • The Bid Strategy 

  1. Select a strategy that aligns with your goals 
  2. Monitor the performance and adjust settings based on ROI. 
  3. Try various strategies and observe what works best for your campaign. 

  • Keyword Performance And Search Query Reports 

  1. Check term reports weekly to identify high-performing or irrelevant queries. 
  2. Save by halting underperforming keywords. 
  3. Add new keywords based on performing ones. 

  • Reviewing And Optimizing The Negative Keyword List 

  1. Keep a negative keyword list that will enable you to filter out low-quality traffic. 
  2. Non converting and unrelated queries should be stopped being spent on. 

  • Preventing Click Fraud 

  1. Sudden spikes in clicks without conversions should be monitored. 
  2. Suspicious activities should be dealt with exclusive IPs. 
  3. Consider tools like ClickCease, and PPC Protect for fraud detection.  

  • Running A/B Tests To Try Out Variations 

  1. Try various headlines, descriptions, and calls to action. 
  2. Experiment with landing pages to improve conversion rates. 
  3. Google Ads’ built-in ad variation feature should be used for streamlined testing. 

Common Mistakes That Delay Google Ads Results

I hope you’re all equipped with the information on what to do, now let me educate you on what are the steps and errors to avoid which might cause your campaign to fail to produce the expected result. The first major blunder people make is, as discussed above making major changes during the learning phase. Secondly, you can’t track what you can’t measure. So not installing conversion tracking is one of the major mistakes people make. Many new advertisers overlook keywords and search term reports, this is such a missed opportunity as these reports contain highly valuable nuggets of information on what keywords can produce the best results. Last but not least people tend to get technical and focus on the logical side with focus, ignoring the creative side. This proves to be devastating as good ad copy is critical for CTR and conversions. 

Try to avoid above mentioned points, if you don’t want to look like a fool and sit there questioning how long should advertisements run before profit. 

Best Practices to Get Faster Results in Google Ads

Google Ads is a very potent and effective tool if used with proper directions and professionalism. It can boost your ad campaign exponentially but the catch is, you have to learn how to use it. This requires time and effort, with thoughtful trial and error. It takes years to be a professional Google ads operator.  

This is why many new businesses as well as highly stable old corporations acquire the expertise of professional advertisement services from reputed agencies like Kallen Media. They do not have to worry about advertisement conversion as highly experienced professionals take care of the advertisements. 

If you’re a startup owner or a manager at a high-ranking corporation seeking high-quality Google ad services. Contact Kallen Media now for a free consultation and avail the best professional services. 

Website: kallenmedia.com 

Contact number: +1 (773) 524-1483 

Email: nathan@kallenmedia.com 

How to Combine Lyrics and Music Seamlessly

Now you have lyrics and melody, and we must merge both. Want my advice? Play, just play along, and you’ll get to the melody that fits. Experimentation can lead to surprising results. Never underestimate your gut feeling and never discard an interesting thought just because it feels new or different.  

First, try to match the lyrics and melody with the emotion and the predetermined theme of your song. Secondly, match the mood with melody with the use of minor keys, which evoke sadness or introspection. If the song is of a lighter tone, Major keys tend to feel happier or more hopeful. 

Write lyrics that have space to breathe and compose a melody that allows the singer to use the breathing gaps. This makes the song sound natural and catchy. Finally, edit the song for flow, which means play your song aloud multiple times and then identify weak points, stressors, and flow blockers. After identification, change the problematic points with flowable and melodic words and structures, and you’ll have a well-composed song in your hands. 

FAQs – How long for Google Ads to work

Within 24 hours of approval google ads, but usually takes 1–2 weeks to gather data and up to 3 months for optimal performance. 

No, Ads may get active quickly but it takes almost 2-4 months for a well-developed advertisement campaign to work. 

Success rates change by industry and campaign quality. Campaigns often see a positive ROI, especially when targeting is accurate and conversions via landing pages do well. 

Common reasons include 

  • Low Daily Budget 
  • Low Ad Rank 
  • Keyword Issues 
  • Audience Targeting Errors 
  • Ad Disapproval 
  • Schedule Conflicts 
  • Use the Ad Preview Tool 

You can use your Google ads dashboard for insights on your campaign. One can also use conversion tracking and Google Analytics. 

Once an ad is approved, they can start spending within a few hours. 

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Music Marketing
June 2, 2025

Lyrics First or Music First? A Guide for Songwriters in Phoenix, Scottsdale & Tempe

Songwriting may look intriguing and glamorous from the outside, and I’m not saying that it’s not. Inside a songwriter’s glamorous exterior, storms of uncertainty rage when he faces choices that will shape his musical identity and methods. 

Phoenix, Tempe, and Scottsdale are known for their indie artist and talented young people who have the creative spark, but every young indie artist faces this question when in the songwriting phase: Should songwriters write lyrics first or music first. 

If you are wrestling with this age-old question, let me give you a helping hand. This blog will help you decide or at least give you a better picture of the choices you face.

The Eternal Songwriting Question

Artists have been facing dilemmas like these for a long time. Emerging ones face it more upfront, veterans face it too, but their experience lets them tackle it easily. Writing lyrics first and writing music first both have heavy weights backing them, and this is what makes the choice so difficult for an inexperienced musician. 

What Comes First – Lyrics or Music?

Every songwriter is unique, and so are their methods. There are no right and wrong answers for this question. Answer me this, what comes more intuitively to you? Do you get the theme of the song just by listening to the melody?, If yes, then music first is your way, but if you feel as if writing down lyrics sets you up for constructing a musical body around it, then lyrics first is your path. 

So, there are certain advantages for both sides, like if you’re lyrics first gang, then your lyrics will be well thought out and probably say what you want to say. Lyrics would be the star of your song and would connect to the lyrically attentive audiences. If you are for the notion of music first, then your music and melody would be the star of the song, masterfully crafted melodies live longer. 

Either way, you will be getting out a song, but it’s your choice what comes more instinctively for you. 

Do Songwriters Write Lyrics or Music First?

As I’ve mentioned earlier, there are big names backing both sides. Legends such as Bob Dylan and Elton John are known to write lyrics first, and the powerful words are quite difficult to ignore. It doesn’t necessarily mean that you must write your lyrics by yourself, remember the famous partnership of Elton john and Bernie Taupin where Bernie used to send fully written songs for Elton to compose melody around. 

Don’t feel low if you’re composing music first, because you have the likes of John Lennon and Paul McCartney, Billy Joel, and Hans Zimmer backing your musical method. These decorated names were used to write the melody first for music to follow in later. The very famous Beatles song “Yesterday” was originally just a melody without lyrics. McCartney was the one who came up with the melody first. 

Do Songwriters Write Lyrics or Music First?

Background Music or Lyrics First – Which Sparks Creativity?

Both do, as Creativity knows no boundaries. Instinct and intuition will guide you in your journey; they are important for a creative person as mood and inspiration are not controlled. One should opt for music first if music comes naturally and sticks with it, as getting used to a style of production can help get a good flow of work. The same works for lyric writing; one should stick to a method for a significant time. 

Stick to a routine for a time, but after some time try to mix up your approach. This way, dormancy won’t hurt you, and you’ll get better in both aspects of songwriting. 

Tips for Writing Lyrics First

Now that you’ve noted you’re instinctively inclined towards writing lyrics first. Congratulations, but now comes the hard part, writing the music. Don’t worry. Here are some tips for you to write better lyrics easily. 

  1. Show, not tell: Simply means use your words to paint a picture in the listener’s imagination. This approach is vital for lyrical connectivity. 
  2. Powerful verbs: Use modified verbs to induce intensity, e.g., walked vs slithered.  
  3. Read Poetry: Many songwriters read classical and contemporary poetry to extract ideas or inspiration. 
  4. Contrast: Add Tension by using contrast. The implementation of opposites induces lyrical stickiness. 
  5. Make them work: This might surprise you, let your listeners connect some dots and extract meaning. You are not writing a textbook, you need to make them do some light work, as that subconsciously makes the listener feel more attached to the song.

Tips for Writing Music First

You know I won’t leave the music first party alone. Here are some tips that will aid you in writing melodies faster and better. 

  1. Mumbling: Starting with random mumbling is a great idea. Many artists use this technique to get a starting piece to build upon. Repetition is another tool one can use, as you can build a chorus by repetition. Finally, use high and low pitches in your mumbling. Try to be creative and experimental. 
  2. Chorus = hook: Focus on creating the environment for emotional payoff. The infamous “ohs” and “Yeahs” work better than words. 
  3. Build tension: Let the melody and story grow through the song. Curiosity killed the cat, so create anticipation. 
  4. Don’t fear being silly: Ridiculous or raw sounds can spark the best ideas. 
  5. Explore freely: Keep experimenting with chords, rhythm, and vocal tone until something clicks. 

How to Combine Lyrics and Music Seamlessly

Now you have lyrics and melody, and we must merge both. Want my advice? Play, just play along, and you’ll get to the melody that fits. Experimentation can lead to surprising results. Never underestimate your gut feeling and never discard an interesting thought just because it feels new or different.  

First, try to match the lyrics and melody with the emotion and the predetermined theme of your song. Secondly, match the mood with melody with the use of minor keys, which evoke sadness or introspection. If the song is of a lighter tone, Major keys tend to feel happier or more hopeful. 

Write lyrics that have space to breathe and compose a melody that allows the singer to use the breathing gaps. This makes the song sound natural and catchy. Finally, edit the song for flow, which means play your song aloud multiple times and then identify weak points, stressors, and flow blockers. After identification, change the problematic points with flowable and melodic words and structures, and you’ll have a well-composed song in your hands. 

Final Thoughts – No Right or Wrong Way

Emerging musician!  

Hopefully, now you have a clear view through the storm. Now you know exactly what you’re dealing with. Answer to the question, does one write Lyrics first or music first? Will be determined by your instincts. Intuition will aid you in answering this debate. People like Hans Zimmer write melodies first, and people like Elton John prefer to have a written piece first, so you have legends supporting both ideologies. Read more and use literary devices to enhance your lyrical skills. Try to hum and experiment without boundaries if you want to write a good melody. One should ask for help from professionals like Kallen Media, who offer songwriting and music production aid. Production houses like Kallen Media are helping new songwriters and aspiring musicians to jumpstart their journey. 

FAQs – Lyrics vs. Music in Songwriting 

It is called the instrumental, melody, or composition. If the music is written before the lyrics, it’s called musical arrangement or backing track. 

The order of song writing isn’t fixed, but the typical order is written below 

  1. Idea or concept 
  2. Melody or chord progression 
  3. Lyrics 
  4. Arrangement 
  5. Production and recording 

The start of a song is known as the Intro. 

Again, it depends upon the artist, but many artists prefer to make the beat first and then write the melody or lyrics. 

  • Concept/Theme 
  • Melody/Harmony creation 
  • Lyrics writing 
  • Structure development  
  • Arrangement 
  • Demo recording 
  • Revision and polishing 

That depends on whether you’ve composed lyrics first or music first. Producers usually begin with a drum pattern and follow with a bassline or chord progression. 

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Music Marketing
May 8, 2025

How Long Does It Take to Record an Album? A Complete Guide for Arizona Musicians

Any kid growing up in Phoenix or Tempe dreams of performing at the Arizona music festival, and if you’re one of the many dreamy-eyed musicians to perform next year, the thought of how long it takes to produce an album might’ve crossed your mind. Like others, your anxiety is justified if you’re worried about the deadline and time slipping by.  

Don’t fret, my friend. Consider me your savior. This blog will inform you about how long it usually takes to produce an album, what usually hinders the smooth creative process, and what approach is best for getting your music chores done. 

How Long Does It Take to Produce an Album from Start to Finish?

Any refined artistic venture requires concentrated time and a lot of it. Especially ventures like music album production, which has several major steps, each requiring lots of quality time. Every artist has their way to approach album production, which may cause a variation in time. 

If you’re a lone wolf, then a solo producer/artist can take as little as 3 months to a year. Whereas for a professional music production studio, the album duration can be from 6 months to more than two years. 

Album production is made up of 5 major steps 

Now let’s go through each step to see what it is and how long it might take to finish.

  • Pre-production 

Pre-production is the first step and an important one, as this is the phase where you plan your album and gather what your musical expression and inspirations are. As a new producer or an experienced one, giving the pre-production due attention and work is vital because it sets up the mood for the album it gives you a glimpse of what the final product can be. Writing your songs is a soul part of pre-production. Writing takes a huge chunk of the time required to produce an album, as writing needs time, mood, concentration, and most importantly, inspiration. An album with well-written songs can leave a strong impression on the listeners. An artist determines the theme of the album, the number of tracks, makes a tentative timeline, and writes new or completes previously written songs. The timespan of this stage can be short if the artist comes to the table well prepared with a vision and completely written songs, and it might take months for those who start from scratch. 

  • Song writing 

After successful pre-production, the producer enters the second phase of production, Songwriting. This phase includes determining and choosing the correct melodies for the written song, experimenting with lyrical and melodic ideas, editing the songs along the melody-making process, and determining whether you’ll collaborate with other artists or go solo. Experienced artist, having developed their unique sound, can write a song relatively fast, while newer ones might take years to perfect their sound and tone, so the time span of songwriting varies according to the artist. 

  • Tracking / Recording 

Now you have complete songs at your disposal, lyrically and musically. You’ve entered the recording stage of your production process. Recording takes relatively less time compared to its predecessors. To start this phase, one should first find a recording studio, recording studios come in all shapes and sizes. Expensive studios would offer quality services like high-end recording systems and equipment. Once you select the studio, just go in there and bring the music to life. 

  • Mixing and post-production

The Fourth Stage of Mastering and production is relatively less time-consuming. This is the stage where to song is refined and polished, to come out cohesive and balanced. The mixing engineer is the one in control of the mixing and mastering phase. The engineer works closely with the artist to ensure each tract is in the mood the artist envisioned. Mixing and mastering may take a few days to a few weeks. 

  • Design and Album Artwork 

Congratulations, your album is complete at least in terms of audio. We can say the body is created, now we must design the outfit. This is the Album artwork and design phase. It is of extreme importance as the album cover is the first thing potential listeners see. It is essential to give your album its visual identity and accompany your music to give the listener the visual experience and ultimately give your album its deserved acclaim. In this phase, the artist works alongside graphic designers and photographers, renting a photo studio might be an option according to your requirements, whether you’re looking for something simple or a bit extravagant. 

 

Factors That Affect Album Recording Duration

Navigating through above mentioned steps might be smoother if one knows the factors that might hinder the production and cause issues in production.  

Listed below are the factors that one should keep in mind when producing an album 

  1. Lack of proper planning 
  2. Writer/creative blocks 
  3. Studio availability  
  4. Instrumentation issues 
  5. Musicians’ availability  
  6. Lack of communication 
  7. Designer/ photographer availability 

Recording in Arizona – Studio Options and Time Expectations

Selecting the perfect recording studio is quite a decision for an inexperienced producer. Arizona, a state known for producing influential talents time and time again, hosts numerous quality studios. Studio prices and availability may vary according to the services they provide; some production studios just charge you for your time, while some can help you with production guidance and sound refinement. Studios such as Kallen Media help an artist hone their skills and rise as the star they were born to become. If you’re located in Phoenix, Tempe, or Scottsdale and you have what it takes to produce bangers, then Kallen Media is waiting to help you in your musical journey. With the help of a highly experienced crew, you can cut down the duration of album production significantly. 

A list of some production houses is given below 

  • D-MAK Productions (Phoenix, AZ) 
  • Kallen Media (Phoenix/Tempe/Scottsdale, AZ) 
  • Blare Films Arizona (Phoenix, AZ) 
  • Voyage Pro (Tempe, AZ) 
  • Beverly Boy Productions (Phoenix/Tempe, AZ area) 
  • COLDEA Productions (Tempe, AZ) 
  • Epic Productions (Scottsdale, AZ) 
  • Binary Pulse Studios (Scottsdale, AZ) 
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Fast-Track vs. Perfectionist Approach – What’s best for you?

Ahh, the age-old question, and truth be told, there is no certain answer to it. An artist would never sabotage his album’s quality intentionally, but the strict timelines might cause you to rush the progress of your production. One must be a perfectionist, but not to the level that delays the album’s release.  

Fast track approach is best for producers who are fine with slight imperfections, some nooks and crannies, but are strict on schedules. The pros of this approach include fast production, hence lower costs and quicker releases, but the con is low-quality production. 

Perfectionism is a good approach when it comes to art, as one spends a lot of time perfecting every aspect of the album, ensuring no unpolished side. Advantages of the perfectionistic approach are high-quality and refined albums, while drawbacks include late releases and the tendency to stick to something out of your control.â€Ŋ  

Final Thoughts – Plan Your Album Timeline with Confidence

It doesn’t matter if you’re an emerging producer or a veteran in the field of music production; planning of your album is crucial for a high-quality, impactful album’s release. Through pre-producing errands, composing melodies, recording tracks, mixing and mastering recordings, and designing album covers, an artist goes through a rollercoaster of emotions. Kallen Media’s music production and media services can help pass through the emotional and physical hard work required to produce Albums that top the charts. 

FAQs – Album Recording Time Explained 

A typical cost of producing a single song is $500 – $5,000, while producing a full-fledged album of 10-12 songs would cost around $10,000 – $100,000+. 

Major label Albums usually take around 3-6 months after recording. 

30 minutes is not too short for an album. Multiple famous album durations are around that length. For example, Kanye West’s Ye (2018) – 23 minutes, and The Ramones’ debut – around 29 minutes 

Most Albums have around 9-14 songs, but this number varies from genre to genre. 

Pusha T’s DAYTONA’s album duration is 21 minutes, 7 songs, and is considered the shortest album. 

Napalm Death holds the record for the shortest song ever, “You Suffer” — 1.316 seconds long. 

No, a 7 seven-song album is considered a full album by reputable platforms like Billboard and the RIAA.  

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Music Marketing
March 28, 2025

How to Write Song Lyrics Without Music – A Complete Guide for Beginners

Writing song lyrics without music may seem challenging, but it can be an excellent way to focus on storytelling, rhythm, and emotional depth. Many successful songwriters begin with lyrics before adding melodies, allowing them to create powerful and meaningful songs. In this guide, you’ll learn how to write lyrics without music, explore lyric-writing techniques, and develop songs that resonate with listeners.

Why Write Lyrics Before Music?

Some songwriters prefer to write lyrics first, while others start with a melody. Writing lyrics without music allows you to:

  • Develop a clear theme and message for your song.
  • Focus on storytelling and emotional expression.
  • Create lyrics that feel natural and flow smoothly before setting them to music.
  • Avoid being limited by a predetermined melody or chord progression.

If you’re new to writing lyrics without music, don’t worry! With the right techniques, you’ll soon be crafting meaningful lyrics that are ready for melodies.

Understanding Song Structure Before Writing Lyrics

Before you start writing, it’s essential to understand basic song structures. Most songs follow a format such as:

Verse 1

Introduces the story or theme.

Chorus

The main hook or message of the song.

Verse 2

Expands on the story or theme.

Chorus

Repeats to reinforce the message.

Bridge

Offers a new perspective or twist.

Final Chorus

A strong conclusion.

Having a structured outline helps keep your lyrics organized and makes it easier to write a song lyrics that flows naturally.

Creating a Strong Hook and Theme

The hook is the most memorable part of a song, often found in the chorus. It’s the part that listeners remember and sing along with. To create a compelling hook:

  • Focus on a simple, powerful phrase that sums up your song’s message.
  • Use repetition to make it catchy.
  • Make it emotionally impactful, whether it’s joyful, sad, or thought-provoking.

Once you have a hook, decide on the theme of your song. Are you writing about love, loss, empowerment, or a personal journey? A clear theme will keep your lyrics focused and meaningful.

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Techniques for Writing Lyrics Without Music

Without a melody, it’s crucial to maintain a strong lyrical flow. Here are some techniques:

1. Use Rhyming Schemes

Rhyming makes lyrics more appealing and easier to remember. Common rhyme schemes include:

AABB:​

The first and third lines rhyme, and the second and fourth lines rhyme.

AABB:​

The first two lines rhyme, and the next two lines rhyme.​

The first two lines rhyme, and the next two lines rhyme.​

The first two lines rhyme, and the next two lines rhyme.​

XAXA:

The second and fourth lines rhyme, while the first and third do not.

2. Focus on Syllable Patterns

Maintaining a consistent syllable count in each line helps create a natural rhythm. For example:

Verse:

8 syllables per line

Chorus:

6 syllables per line

3. Write Freely, Then Edit

Start by writing freely without worrying about structure. Once you have ideas on paper, refine them to improve flow and meaning.

Developing Emotion and Storytelling in Your Lyrics

Lyrics should evoke emotions and tell a story. To do this effectively:

  • Use vivid imagery

    – Instead of saying, “I’m sad,” describe the feeling: “Raindrops echo in my empty room.”

  • Show, don’t tell

    – Instead of stating emotions directly, let the listener feel them through descriptive language.

  • Create a journey

    – Take the listener from one point to another in your song.
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Refining and Editing Your Lyrics

Once you’ve drafted your lyrics, follow these steps to refine them:

  • Read them out loud

    – Ensure they flow naturally and don’t feel forced.

  • Check for repetition

    – Too much repetition can weaken the impact of your song.

  • Simplify complex phrases

    – Keep the language clear and relatable.

  • Ask for feedback

    – Share your lyrics with a friend or fellow songwriter.

Adding Music Later – Tips for Matching Lyrics to Melody

If you’re writing lyrics first, you’ll eventually need to pair them with music. Here’s how:

  • Identify the song’s mood

    – Is it happy, sad, energetic, or calm? This helps determine the musical style.

  • Try different chord progressions

    – Play around with simple chords to see what fits your lyrics best.

  • Sing your lyrics in different ways

    – Experiment with various melodies to find what feels natural.

  • Work with musicians or producers

    – If you’re not musically inclined, collaborate with others to bring your lyrics to life.
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Common Mistakes to Avoid When Writing Lyrics Without Music

When writing lyrics first, be mindful of these common mistakes:

  • Overcomplicating the lyrics

    – Simplicity often makes songs more impactful.

  • Ignoring rhythm and syllable count

    – Lyrics should have a natural flow, even without music.

  • Forgetting the chorus hook

    – The chorus should be the catchiest and most memorable part.

  • Not considering melodies

    – Even if you don’t have music yet, keep a potential melody in mind.

Final Thoughts on Writing Lyrics Without Music

Writing song lyrics without music is a powerful way to develop your songwriting skills. By focusing on themes, storytelling, and structure, you can craft lyrics that stand on their own and are ready for melodies later. Whether you’re an aspiring songwriter or an experienced artist, these techniques will help you create compelling and meaningful lyrics.

Start writing today and see where your creativity takes you!

Why It’s Hard to Get Your Music Heard

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Music Marketing
March 27, 2025

7 Proven Strategies to Get More People to Listen to Your Music

Getting your music heard in today’s digital age can be challenging, but with the right strategies, you can grow your audience and reach new listeners. Whether you’re an independent artist or an aspiring musician, here’s how to effectively promote your music and make an impact.

Why It’s Hard to Get Your Music Heard

The music industry is highly competitive, with thousands of artists releasing new songs every day. If you don’t have a marketing strategy, your music could easily get lost in the crowd. Here are some key challenges musicians face:

  • Oversaturation in the industry
  • Difficulty in reaching the right audience
  • Limited budget for promotion
  • Lack of knowledge on music marketing techniques

Understanding these challenges will help you create a plan to stand out and get your music heard.

1. Build a Strong Online Presence

The first step in how to get your music noticed is to establish a strong digital footprint.

Create a Professional Website

A website acts as your central hub where fans and industry professionals can find your music, biography, upcoming shows, and contact information. This is a crucial step in how to get my music heard by a wider audience.

Optimize Your Social Media Profiles

Social media platforms like Instagram, TikTok, Twitter, and Facebook are powerful tools for how to get your song heard. Regularly engage with your audience and share behind-the-scenes content to build a loyal fanbase.

Online Presence
Streaming Platforms

2. Leverage Streaming Platforms

Platforms like Spotify, Apple Music, and SoundCloud are essential for getting your music heard by potential fans.

Get Your Music on Playlists

Playlists can expose your songs to a larger audience. Submit your music to playlist curators and use platforms like SubmitHub to increase your chances of being featured. This is a great way to get your music heard by new listeners.

Encourage Fans to Save and Share

Ask your fans to add your music to their personal playlists and share it on social media. The more engagement your song gets, the more likely it is to appear in algorithm-driven playlists, helping you get your song heard by more people.

3. Utilize Music Blogs and PR

Getting featured on music blogs can give your music credibility and exposure.

Submit Your Music to Blogs

Many independent music blogs are open to featuring emerging artists. Research blogs in your genre and submit a well-crafted press release. This is a key step in how to get your music noticed in the industry.

Work with a Publicist

A music publicist can help you get your music heard by securing press coverage, interviews, and placements in popular music magazines.

Music Blogs
Engaging with Fans

4. Engage with Your Fans

Your fans are your biggest promoters. Keeping them engaged increases your chances of organic growth and helps in how do I get my music heard by more people.

Host Live Streams

Platforms like Instagram Live, YouTube Live, and Twitch allow you to connect with your fans in real time, increasing your chances of getting your music heard.

Respond to Comments and Messages

Engage with your followers by responding to comments and DMs. Building relationships with fans can turn casual listeners into loyal supporters who help get your music heard.

5. Collaborate with Other Artists

Collaborations can help you tap into new audiences and get your song heard by more people.

Feature on Other Artists’ Songs

By featuring on another artist’s track, you gain exposure to their fanbase, which can be an effective way of how to get my music heard by a wider audience.

Cross-Promote on Social Media

Work with other musicians to share each other’s music and increase reach, ensuring how to get your music noticed effectively.

Collaborate with Other Artists
Paid Advertising

6. Invest in Paid Advertising

If you have a budget, running ads can significantly boost your visibility and get your music heard.

Use Facebook and Instagram Ads

Target music lovers who are likely to enjoy your genre using detailed ad targeting. This is a great way of how do I get my music heard by the right audience.

Run YouTube Ads

YouTube ads can help promote your music videos to a larger audience, ensuring how to get your song heard effectively.

 

7. Perform Live and Network

Live performances are a great way to build a fanbase and gain credibility in how to get your music noticed.

Play at Local Venues

Perform at open mic nights, music festivals, and local gigs to increase exposure and get your music heard.

Network with Industry Professionals

Attend music networking events and conferences to connect with people who can help elevate your career and get your song heard by the right audience.

Perform Live

Conclusion

How do I get my music heard? The answer lies in a combination of online presence, streaming platforms, fan engagement, and promotional efforts. By implementing these strategies, you can effectively get your music heard, build a strong fanbase, and grow your career in the music industry. Stay persistent, keep creating, and watch your audience grow!

Why It’s Hard to Get Your Music Heard

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Music Marketing
December 7, 2023

Digital Marketing Strategies for Musicians: Expand Your Audience

Marketing is crucial for musical careers as it amplifies visibility and cultivates a loyal fanbase. Promoting music through digital channels effectively enhances discoverability, while strategic campaigns create buzz. Marketing empowers musicians to connect authentically, drive engagement, and navigate the competitive industry, propelling their careers to new heights. Do you know any digital marketing strategies for musicians?

In the ever-evolving landscape of the music industry, digital marketing has become a game-changer for musicians striving to reach a broader audience. Gone are the days when artists relied solely on traditional methods; today, the digital realm offers many opportunities to connect with fans and build a thriving community. In this blog, we’ll explore effective digital marketing strategies that can help musicians engage a wider audience and elevate their presence in the competitive music scene.

Social Media Mastery

Social media is one of the most potent tools in a musician’s digital marketing arsenal. Platforms like Instagram, Facebook, Twitter, and TikTok provide a direct line of communication with fans. Create a consistent posting schedule to keep your audience engaged and leverage the power of visuals to tell your story. Share behind-the-scenes glimpses, live performances, and interactive content to forge a genuine connection with your followers.

DJ and crowd

Consider creating a blog or vlog on your website to share your journey, insights, and experiences. This content gives fans a deeper look into your world and enhances your website’s SEO, making it easier for potential fans to discover you through search engines. Share anecdotes, discuss your creative process, and interview collaborators to provide valuable and shareable content.

Harness the Power of Streaming Platforms

With the rise of streaming services, musicians have unprecedented access to a global audience. Optimize your presence on platforms like Spotify, Apple Music, and YouTube by creating engaging playlists, collaborating with influencers, and using eye-catching visuals for your tracks. Consistent releases and strategic playlist placements can significantly boost your visibility.

Collaborate and Cross-Promote

Collaborations with other artists and influencers can exponentially expand your reach. Identify potential partners whose audience aligns with yours and work together on projects, whether a joint single, a live performance, or a social media takeover. Cross-promoting introduces your music to new audiences and fosters a sense of community within the industry.

Press Interactions

A proficient digital marketing team facilitates meaningful interactions between musicians and the press. Firstly, they craft compelling press releases, effectively conveying the artist’s narrative. The section establishes relationships with critical media outlets through targeted outreach, securing coverage that aligns with the artist’s brand. Utilizing social media, they amplify press features, reaching a wider audience and maximizing impact. Additionally, the team can organize virtual press conferences, interviews, or exclusive content previews, fostering direct connections between musicians and journalists. With strategic planning and coordination, a digital marketing team navigates the dynamic landscape of the press. It ensures that musicians garner positive exposure, enhancing their visibility and credibility within the industry.

Interactive Fan Experiences

Engage your audience through interactive experiences: host live Q&A sessions, virtual concerts, or exclusive online events. Platforms like Twitch and Instagram Live provide real-time interaction, allowing fans to connect with you on a personal level. Consider running contests or polls to involve your audience in decision-making, making them feel valued contributors to your artistic journey.

DJ on a board

Invest in Targeted Advertising

While organic growth is essential, targeted advertising can give your digital marketing efforts a strategic boost. Utilize social media advertising to reach specific demographics and promote your music to potential fans who align with your genre and style. A well-crafted ad campaign can generate buzz and drive traffic to your social media profiles or website.

Build and nurture your fanbase through email marketing. Encourage fans to subscribe to your newsletter on your website and regularly send out updates, exclusive content, and special offers. Email marketing provides a more personal and direct communication channel, allowing you to cultivate a dedicated following.

Mastering Digital Marketing for Musical Success

In the digital age, musicians wield potent tools to amplify their reach. Social media mastery fosters direct communication, while content creation through blogs and vlogs enhances discoverability. Email marketing nurtures a dedicated fanbase, and streaming platforms provide global accessibility.

Collaboration and targeted advertising are crucial for expanding reach and building a community. Interactive experiences, from live sessions to virtual concerts, deepen fan connections. In summary, a comprehensive digital marketing strategy involves engaging content, strategic collaborations, and targeted promotions.

Embrace the digital landscape to shape your narrative and connect authentically. By doing so, musicians can navigate the evolving music industry, leaving a lasting impression on a global scale. Experiment, captivate audiences, and watch your music resonate in the dynamic and expansive digital universe.

Luckily, you can build a team to handle promotions, allowing you to focus solely on your music! Feel free to reach out if you’re seeking a team experienced in Digital Marketing Strategies for Musicians.

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BlogFestivals
December 30, 2022

Zona Music Festival review

This past weekend the first inaugural Zona Music Festival took place at Margaret T. Hance Park in Downtown Phoenix! Another new festival in Phoenix is enormous for the ever-growing music scene out here. Created by Arizona’s largest indie promoter, PsykoSteve, this festival features indie, alternative, and old-school acts for all types of listeners. Trust us; the Zona Music Festival Review won’t disappoint!

On the festival’s first day, Arizona broke a state record for most single-day rainfall since 1908, but that didn’t stop thousands from showing up to have a good time. Luckily enough for attendees, the festival offered a new re-entry policy for the weekend, allowing everyone to come and go as they pleased.

The Setup at Margaret T Hance Park

Zona music 2

If you have ever attended Mcdowell Mountain Music Festival, the stage setups are in the same spots in the park. For Zona, a 4th stage popped up in the tunnel underneath Central Ave, along with a local beer garden and a village of local vendors! The main stage could have been a tad bigger and featured video monitors to see the artists playing on stage, but for the first year, it was fine. The VIP areas at the Nicks and Ronstadt stages could have been improved for what you’re paying. An elevated viewing area to keep patrons out of the mud would have sufficed. Aside from the dirt, which the festival had little control over, the only downside of the setup was the lack of water stations, and the ones that existed were empty within hours of doors opening. 

The Lineup and sets

We wrote about the lineup here when the festival was announced. However, some disappointing last-minute changes were out of anyone’s control. One of the most hyped-up acts on the lineup, Tegan and Sara, dropped two days before the festival as one of the members came down with Covid-19. The same goes for Waxahatchee and Kevin Morby, who were pulled the day of the festival, citing Covid-19. We didn’t let these two acts pulling out deter our spirits and still went into the festival excited for everyone playing.

There were no bad acts at this festival, but some shows stood out more than others. The Bleachers were phenomenal live and fought through the sound issues at the end of their set. They also brought out Bartees Strange to sing a Tegan and Sara song to make up for them having to pull out. Beach House put on a show in the pouring rain to close out night 1. Alex and Victoria seemed right at home in the shower, pouring their heart and soul into every song they played. Day 2 Turnover was the highlight while the sun was still in the sky. At night Japanese Breakfast was the star of the show. She brought radiant energy to the stage and had the whole crowd jumping. Closing out the festival was Portugal. The Man who put on a psychedelic ending set. Along with all these great acts, this festival propped up local artists from around the valley and gave them a stage to perform, which is something more festivals should be doing. 

Overall Experience

Despite the mud, the first-ever Zona Music Festival was a success and a blast for everyone involved. This event is a step in the right direction for the Arizona music scene, as there is no major indie/alternative festival in the state. So we were overjoyed to write this Zona Music Festival review! Zona was reminiscent of VIVA Phx, which used to take over all Downtown Phoenix’s venues, bars, and streets.

Zona music

We look forward to seeing what they will do with this festival next year and in the future. Hopefully, the festival will stay in Downtown Phoenix, but if it were to move, Tempe Beach Park could also be a good home for the festival. Who do you think is going to headline the festival next year?

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BlogMusic Marketing
November 3, 2022

Upcoming events in Phoenix

As we approach fall and much cooler weather, many outdoor events pop up across the valley. Regardless of what genre of music you like, something is happening to everyone. We breathe Phoenix music and couldn’t be more excited about the potential fall lineups! So today, we wanted to give you a rundown on some upcoming events in Phoenix. We cover everything from small events to multiday festivals, which have only recently released details about the festivities.

Block Parties

Throughout the fall, three different block parties occur in Phoenix and Tempe. In just a couple of weeks, Downtown Tempe will host two block parties on the same weekend.

Jauz, a prominent bass house artist, will bring his Bite This! Block Party to Mill Ave on September 24th. This block party will be bumping bass house late into the night, featuring a lineup of Jauz, Habstrakt, Moore Kismet, BRODY, and Seppi. Bite This! is a record label founded by Jauz that he describes as “A group of creative people, doing and making what they want to, how they want to, with absolutely zero fucks given. Pushing boundaries, making magic happen, discovering new horizons, and creating truly unique, fresh music and art on all platforms”.

Phoenix shows

Phoenix shows

Founded to release music how he chooses, many other artists are opting to start their label for the same reason. The following day, September 25th, tech house superstar John Summit is hosting his record label Off the Grid Recs for another block party. The lineup features John Summit, Deeper Purpose, and Ducati, all tech house artists, with releases on Off the Grid Recs. Off the Grid is a new record label founded by John Summit aimed at lifting the smaller house and techno artists into the spotlight through strategic online branding if you want to learn more about music marketing and how record labels work.

Renaissance Square in Downtown Phoenix is hosting a two-day Halloween-themed block party. The Body Language Halloween Weekender takes place October 28th & 29th courtesy of Relentless Beats, Chico Malo, and Wren & Wolf. Following up on Cinco in the City block parties, expect gourmet eats.

Music Festivals

Next week, September 23rd, the first-ever Hearts on Fire Music Festival is at the Phoenix Raceway. A single-day punk rock/emo festival featuring The All American Rejects, Boys Like Girls, Mayday Parade, Cray, Set it Off, and Young Misery. This new festival is a collaboration between Relentless Beats and Psycho Steve Presents, two big promoting companies out of Phoenix. Relive your emo phase and scream the words to all your favorite punk rock songs from the early 2000s. 

We’re just a little under a month away from the 5th inaugural Goldrush Music Festival, which has a theme of Neon Dreams this year and will be taking place at the Phoenix Raceway for the first year ever. The show will be huge, Featuring three days of non-stop dance music on five different stages with a wide range of artists! This festival is always a good time and transports you to the wild west. This year’s headliners include AC Slater, Excision, Chris Lake, Kaskade, Rezz, and many more. Goldrush has a DJ competition every year where you can open the festival’s main stage! If you are a producer or want to learn more about producing, read our blog post. To check out the full lineup or purchase tickets, you can visit https://goldrushfestaz.com. but there are even bigger upcoming events in Phoenix!

Zona and Decadence

The first-ever Zona Music Festival is heading to Downtown Phoenix on December 3rd & 4th. This one is for all the indie and alternative lovers with headliners Beach House, Portugal. The Man and Bleachers. We did a complete write-up of this festival on our blog; you can check it out here.

Decadence Arizona returns with a new home at the Phoenix Raceway on December 30th & 31st. Ring in the new year with the biggest party in Arizona, as this festival’s lineup is stacked. So far, Fisher, Louis The Child, Porter Robinson, Zeds Dead, and others have all signed on to the lineup. As we get closer to the event, you can expect to learn more about its lineup.

Tucson Events and Shows

World-renowned producer and DJ Bonobo are heading to Rialto Theater on October 12th. After releasing his 7th studio album, “Fragments,” Bonobo is headlining a live tour that is a must-see! A month later, Downtown Tucson is hosting the Dusk Music and Arts Festival at Jacome Plaza. Dusk has always focused on the local arts scene in Tucson and always incorporates local artists into the multiday festival. Griz, Young The Giant, and Alison Wonderland are headlining this year’s festival. This multi-genre music festival is fun for all ages. Check out our other blogs for recaps of these upcoming events in Phoenix!

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Festivals
October 22, 2022

Goldrush: Neon Dreams 2022 Review

At the beginning of October, Relentless Beats hosted the 5th annual Goldrush Music Festival, and a few team members took the trip to the Phoenix Raceway to experience it. With the theme this year being Neon Dreams, a nod to old Vegas, Goldrush leaves behind its iconic western cowboy theme. 2022 was the first year the festival took place at the raceway and not at Rawhide Event Center, and although these changes made the festival different from what it once was, it was still a great festival overall. 100+ talented artists performed over the weekend across the festival’s five stages, so we have a lot to talk about! Welcome to the goldrush neon dreams 2022 review! 

goldrush 2022

The Setup at Phoenix Raceway

This year was the first time there was more than one large stage at a festival held at the raceway, so we had no idea what to expect. There was the mainstage megastructure called “Paradise Prairie,” a more petite side stage called “Moonrise Mountain” inside the warehouse, and there was a stage called “Coyote Cove,” along with a silent disco and art car. The scenes were far apart; once in the crowd, the sound bleed was minimal, if not non-existent. The production level on the three more giant steps was good but could have been better.

Paradise Prairie lacked pyro and had technical difficulties with the lasers on the first night. Coyote Cove, the warehouse stage, was our favorite, with numerous disco balls above and around the artist, a color-changing desert backdrop, and lasers on every side of the warehouse. The lasers covered every inch of the air above us and put on a spectacular light show to accompany each set. The after-parties were also located inside the warehouse, blasting music until 5 AM each day of the festival.

The Lineup

Goldrush featured something for everyone to enjoy. The festival’s headliners included Excision, Kaskade, Rezz, and more. That’s barely scratching the surface of this massive lineup. The undercard included talented acts like G Jones, Space Laces, HoneyLuv, and many more. There was plenty of local talent, too, with standout acts like Residuo, Tavatli, Avitas, Animate, and Peachy Keen. Like previous years, Goldrush hosted a DJ competition to open the mainstage; this year, Little Fohx was the winner. She performed a fantastic set. If you’re interested in learning to navigate the music scene as a DJ, check out our blog post here.

There weren’t any bad sets. However, a few stood out more than others. Versa made his Arizona debut at Goldrush this year. Despite being one of the first performers, he delivered complex hitting bass music to Moonrise Mountain. Skepsis had the whole warehouse jumping with his bass lines, accompanied by an other-worldly laser show. The energy within the warehouse during his set was unreal. Unsurprisingly Chris Lake put on a spectacular show like he always does; every time he performs, it is an entirely different set. Playing more techno than he usually does on the main stage of a festival is a sight to behold.

After the festival’s second day, Acraze did not play the festival at all for an after-party. He played an insane set full of tech house until 4 AM in the warehouse. Dom Dolla closed out the festival on Moonrise Mountain and played the best set we’ve seen from him, his mixing skills were next level, and he put on quite the show. The after-party that night featured Space Laces, and he tore apart the warehouse; he is one of the best in the dubstep genre. He is a genius producer and an even more talented DJ, and you can see it in his sets. 

Final Review of Goldrush

goldrush 2022

Goldrush: Neon Dreams was a great three-day festival; everything was outstanding, from the stages to the production to the lineup. We couldn’t have been happier to write the goldrush neon dreams 2022 review! The sets we ended up catching were terrific, and there were some tough calls regarding set conflicts. Every artist on the lineup is worth checking out, as they are incredibly talented. We had very few problems regarding the crowd, and it was a good time everywhere we went. Overall the festival was terrific; however, it can not compare to the last edition of Goldrush in 2021, where the western town was in the center of the festival. While we miss Rawhide, the new festival grounds are promising and have a bright future.

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Music Marketing
September 7, 2022

Night Bass Sound LA Show Review

As a music marketing team, our staff is passionate about getting out of the office and going to shows. We recently sat down with coworkers who could attend a company outing to the Night Bass show at Sound LA. Our team had glowing reviews, and after hearing about the night ourselves, we knew we had to tell our clients about this show! So welcome to the Night Bass Sound LA show review! This review will cover everything from the venue to the lineup and after-parties. 

Sound LA and Night Bass

Sound LA is a Hollywood nightlife staple. The club is centrally located on Las Palmas and has a massive dance floor in the middle of everything. There’s also an incredible amount of rigging that allows speakers and lights to change from show to show. These cutting-edge special effects and welcoming environment set the environment apart from other nightclubs. Sound even has a back patio if you want to get away from the music for a second. But for our team, the real draw was the music.

night bass show

AC Slater and Night Bass Records brought back the bi-monthly Thursday bass house show at Sound LA. This August, Night Bass unveiled a diverse lineup! Founder and artist AC Slater opened the night with a UK garage set, followed by a long-time veteran Petey Clicks b2b SHDWS set. Both these artists have recent releases, and fans in the crowd were already singing along. Then there was the headliner who performed his US debut: NuBass! While the released lineup was crazy, the special guests piqued fans’ interest! The crowd was lucky enough to experience long-time dubstep pioneer, Kill The Noise perform a bass house set with Night Bass’ label boss, AC Slater. 

The Experience

We recommend getting to your shows early. Popular venues like this tend to fill up, and we saw people missing shows and waiting in line throughout the evening. Luckily Sound knows what they’re doing, so the busy crowds are well managed, and multiple bars make it easy to get drinks or fun street-inspired snacks like pizza by the slice. In between sets, the place to be is the back left outside bar area. Here you can get some reprieve from the crowd while also checking out merch and grabbing a quick drink. The best part about this area is that it’s where you have the best chance of running into artists! This past Thursday, we had the pleasure of running into the likes of Hans Glader, Kendoll, Bijou, and Kill The Noise, to name just a few.

night bass show 2

In between sets, the place to be is the back left outside bar area. Here you can get some reprieve from the crowd while also checking out merch and grabbing a quick drink. The best part about this area is that it’s where you have the best chance of running into artists! This past Thursday, we had the pleasure of running into the likes of Hans Glader, Kendoll, Bijou, and Kill The Noise, to name just a few.

The Sets

AC Slater has a long history of promoting great shows through Night Bass, and they are equally skilled on stage. His set had a distinct UK garage sound that we all love. This opening set the tone for the night’s rest with upbeat bangers and unique remixes. The next set of the night featured an electric back-to-back between Petey Clicks and SHDWS. Petey kept the groove moving while SHDWS added in the deep and dark basslines of some of his heavy hitters like “Vixen” and “Es Ami.” This B2B  was the point people started to rush the stages and let loose! Once it was time for NuBass, the dance floor was alive with anticipation for this debut US set. NuBass did not disappoint! The energy flowed on the dancefloor with some of the crowd favorites like “The Night” and “Knock Knock.”

Night Bass Shows

This show was a classic. Night Bass and Sound came together to make one of the best shows our team has been to in a long time. So thank you for taking the time to read the Night Bass Sound LA show review! We covered the artists, the bar, and even some secret tricks you can use to have as good a night as our team did! If you missed Night Bass at Sound LA, there are bi-monthly events! Chris Lorenzo b2b AC Slater concert is on for November, and we will be there too! Are you looking to break into the LA scene and get on shows like this one? Kallen Media has experience working with musicians at every level, and we are always happy to help grow your fanbase. Get a quote for our artists’ development services for more info!

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