Blogging is a significant part of getting businesses off the ground and keeping them there. But it’s not as simple as it looks. Good blogging requires proper research, dedication, and skills to ensure your website can meet your requirements.

Even with all the skills and dedication, you often make grave mistakes that can be fatal for your business. After all, no one’s perfect!

a person writing a blog

In this detailed post, we’ll cover some common mistakes that you should avoid at all costs when building your website blog to get more organic traffic on your blog posts.

Not Resonating and Relating With Your Audience

If you want your content to perform well and your blog to attract maximum traffic and generate leads, the audience must relate to the content. It must compel them to take the desired action.

The biggest mistake that companies often make when blogging is expecting the content to perform well when they haven’t paid much heed to the audience’s demands.

To avoid this mistake, you need to understand your buyer’s persona and what they value. Creating content around those things will help bridge the gap and attract more potential buyers.

Your Tone and Style of Writing Is Too Stiff

a man working on laptop while woman is taking notes

A blog post is not like your thesis or term paper. It’s much more informal and conversational. Therefore, when bloggers first start, they face some difficulties with getting the hang of it.

Your content should be in a tone that engages the audience, and they enjoy reading it. It shouldn’t be monotonous and boring. Let’s be honest; most people don’t go through the whole piece. So if you want them to stay hooked, you have to make your writing effortless to read.

Be more conversational with your style and loosen up your writing.  Add more contractions, make a pun, and get rid of jargon. A more approachable way of writing will make consumers feel they’re dealing with people and not robots. That’s how people talk and also like to read.

Choosing Topics That Are Too Broad To Be Covered

When people start blogging, they opt for topics that are generally very broad. For example, ‘the best business practices’ or ‘how to make money online.’ These topics can’t be covered in a single piece, and you often end up doing a below-average job in answering them. This is what bounces visitors off the site when they don’t get answers to their questions appropriately.

A more specific title will help you be on point and answer what the visitor’s looking for. It will also be effective in targeting the audience that is most likely to be converted into leads.

a woman reading a blog on her laptop

Making Your Content a Brain Dump

It is very common among writers that when you get a brilliant idea, making you so excited and tempted that you start flowing it out in words. But the result is not what you had expected. It’s a sub-par blog post.

Like we said earlier, people will, most of the time, only scan through your pieces. Therefore, you have to organize it in a way that the crux is delivered via headers.

Structuring your blog with section headers and templates will make it easier and interesting for the reader and prevent them from bouncing off your site.

Not Using Enough Data as Evidence to Back up Your Claims in the Post

a person noting down statistical data on a notebook

Arguments and claims become much more compelling when they’re rooted in research. It shows you know what you’re talking about. As a marketer, you don’t want your reader to go through the blog and leave your site without taking the desired action.

Data-driven content will compel people to take that action as the stats enhance the reader’s trust in your business. A good blog post offers the main argument, establishes proof, and then ends with a takeaway for the audience.

Not Adding Enough Contexts to Back up Why and What You’re Saying 

Suppose you’re saying that companies should expand their social media presence with new tools and strategies. That is a virtuous suggestion but an incomplete one. Your writing will be worth it when you also mention how to use the marketing tools and which tools to use.

There’s a better way of saying the same thing. Companies should expand their social media presence with new tools and strategies. For example, running ads on different platforms like quora or running sponsored content on Instagram will help increase brand visibility.

Try illustrating your ideas with visual aids, examples, and additional content to make your blogs more worthwhile. Sometimes you might use a word or acronym that the reader isn’t familiar with.

Therefore, adding information that will further explain those terms or visually presenting your ideas will help the reader have a clear understanding of what you’re talking about. This will convince them that the company is transparent with their thoughts and isn’t foul playing, thus developing their trust in you.

If you want your blog posts to be free of the mistakes that can fend off your potential customers, reach out to Kallen Media. We provide plagiarism-free, unique and engaging content for your visitors.

Our content not only enhances your brand image but also paves your way for better client interaction. We also offer Google ad grant management, web designing, content marketing, SEO services, and social media marketing services in Phoenix, AZ.

Reach out to us to give your websites a boost with customized content.

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