Having a professional web design isn’t just aesthetically pleasing! It has many other amazing benefits, which can help a business or an organization grow. Many organizations prefer to use cheap drag-and-drop website designs, but those designs don’t offer the same advantages as building a professional web design.

Read how you can get some amazing advantages through a professional design for your website.

Person creating a website design

1- Better SEO Ranking

In the continuously evolving world, it’s almost impossible to rank your website or page on Google without following proper SEO strategies. One of the ways to ensure that your website can rank better is through a professionally designed website.

Google often bases SEO rankings on user experience, where artificial intelligence bots mimic human behavior. If more people leave your website after finding it hard to use, Google will detect that behavior and automatically lower your website’s ranking. Visitors are more likely to stay on your site and visit it more often if it has an interactive, professional design, boosting your SEO ranking.

2- Boosts Revenue

Another huge benefit of having a professional web design is a major increase in revenue. An engaging, creative, and user-friendly website will attract more visitors and compel them to go through your services or products. These visitors can turn into potential permanent customers.

Having more customers will generate more sales and increase the annual revenue of your business. If you want to see a noticeable increase in sales, you should immediately invest in a professional web design.

3- Gives You an Advantage Over Your Competitors

With technology being incorporated into the business sector, around seventy-one percent of small businesses have a website. This percentage is a major upgrade from the records of 2018, where only fifty percent of small businesses had a website. Having so many competitors in the web world means that your website should have to stand out! But how can you do that?

Having a professional, crisp, and engaging web design would draw in more visitors to your website and help your business outshine among all the competitors. A website with modern web design trends and techniques, alongside strong content, can turn those one-time visitors into regular or potential customers. Better marketing techniques will give you a direct advantage over your competitors.

Coding a website design

4- Creates a Brand Recognition

Have you noticed people recognizing brands from a simple logo or color scheme? This recognition happens due to an extensive web design. Through a creative web design, you will portray your products and services as you want. To put it simply, you can tell the story of your brand through a professionally-designed website.

The logo you put on your website, the color combination, and the images you use will create your brand recognition. If you design your website through drag-and-drop tools or hire an unprofessional web designer, your website might get an unattractive final look with clashing colors and logos. This will create a negative impression of your brand where customers will avoid visiting your website due to the horrible user experience.

5- Getting an Interactive User Experience

Visiting a website filled with too much information crammed in a small space or images everywhere would create a very negative user experience. On the other hand, creating a website with a simple layout and just the page title with some text would also bore the visitors.

By hiring a professional web designer or creating a professional web design yourself, you’ll get a website that is free from too many images, videos, or long essays. Professional web design would make your website interactive and preserve potential customers.

6- Minimizes the Bounce Rate

In simple words, bounce rate is the term used to define the percentage of customers who leave your site and visit another instead of exploring your website in-depth. Customers that enter and leave on the same page on your website make up the bounce rate. According to a study, ninety-four percent of people decide not to explore a website further based on the design aspects.

The bounce rate on your website is inversely proportional to your website design. The more compelling and professional your web design is, the lower is your bounce rate. Having a professional web design would create a good first impression on your visitors, and they will spend more time exploring your website in detail.

Creating a website design on two computers

Hire an Affordable Website Design Service

Without a proper website design, your business is likely to generate less revenue and attract fewer people. However, making a professional website design can be more complicated than you imagine. Therefore, hiring a professional web designer in Birmingham is the best option for your business!

At Kallen Media, our business website design services can help your business flourish. We can assist you in converting potential clients to long-term customers.

Reach out to us and see your business bloom through the best website designs we use!

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