An official website has become an integral part of online marketing. It gives people a legitimate platform to turn to for details about the company, its services, contact information, etc. However, that’s not all there is to it. Several other web designing features make a website effective and beneficial for a company.
A company has to be esthetically pleasing and also tick all the necessary boxes to rank high in search engines. All it takes is a glance for people to pass a judgement on a particular website and decide whether to move on or continue reading up on it.
Here are a few signs that indicate that your website needs a makeover immediately to become effective.
Sending An Unclear Message
When you start a business, it’s natural to have an overflow of ideas and services to offer to your customers. While it’s not wrong to provide many services, there should always be one overarching message that embodies your company’s whole gist or purpose. If that idea isn’t clear at first glance, there’s a chance people might turn away from it.
To judge whether you fulfill this requirement, you can use Forbe’s “4-second test“. Ask people to open your website and close it in exactly 4 seconds. If they return with a coherent message or idea of what the company is about, then you have succeeded.
Not Keeping It Clean
If there is a lot of information on your website, in the form of texts and images, shapes, etc., it becomes hard to navigate and follow through entirely. Moreover, make sure you don’t miss out on covering essential pages in your website while incorporating other things.
Ideally, a clean and effective website should have an ‘about us page, ‘services’ page, a ‘blog,’ and ‘contact us page.
Not Search Engine Optimized
Through search engine optimization, a website aims to rank high chronologically in search engines with the help of using specific keywords that appeal to your target audience. SEO has become a valuable asset for businesses to optimize their digital media strategies.
You might have great products and services that tick all the boxes for your target audience, but without SEO, it’ll be extremely difficult for them to find your website, and you’ll lose out on business.
Dull Esthetic Appeal
The layout of your website is just as important as all the information in it. While the services you sell bring in the money, the visual appeal of your website is what is going to bring in people.
A visually pleasing, minimalistic, and captivating web design will attract more people to it and force them to go over the entire website without break. Make sure it stands out from the rest and isn’t just an emulation of other websites.
If you need help in designing an exciting website that isn’t only a treat for the eyes but also incorporates SEO, contact Kallen Media. We offer web designing services for various businesses and ensure cost-effective, user-friendly, and effective web designs.