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February 2022
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February 15, 2022

Nonprofit Consulting and Marketing Services

Nonprofit consulting and marketing services have been evolving over the years. While we started with general methods, agencies developed today’s approach over time. Digital marketing and campaigning for nonprofit organizations have become a requirement for the growing industry. Kallen Media’s marketing agency has lots of knowledge and skills in helping nonprofits so that we can help you too. We are a team of an advertising agency that has had tremendous success with several 501(c)(3) organizations searching to boost donor bases. This success includes nonprofit consulting all over the United States.

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Nonprofit Pay Per Click PPC Advertising

Pay Per Click PPC advertising, which includes Google ads, remains one of the efficient marketing approaches. PPC nonprofit advertisement promotions are an excellent way to immediately enhance your profile on a smaller financial plan. Kallen Media’s marketing agency is an advertising organization with the correct knowledge to manage your nonprofit PPC advertising. We can also check your current nonprofit marketing campaign or quickly build one from scratch.

Nonprofit Facebook Marketing

Facebook marketing and many other social media advertising programs offer many nonprofit advertising services. More precisely, nonprofit organizations’ marketing can be directed to viewers based on many demographic standards. This is exactly why nonprofit marketing on Facebook can be highly successful in helping raise awareness. Another one of the benefits of nonprofit marketing on Facebook is that you can quickly build exclusive fundraiser events online where the contributors can connect from anywhere and can effortlessly make online donations. Kallen Media’s marketing agency has run hundreds of Facebook ad campaigns. It utilizes this knowledge to enhance your nonprofit drive to a high level and engage the best audience by spreading the word and finally getting the best results.

Nonprofit LinkedIn advertising

LinkedIn advertising application has been in constant use by top-notch businesses. LinkedIn advertising can be an effective tool for prominent advertising approaches for nonprofits when targeting an audience mainly containing executives and professionals. It is also necessary for working and communication methods to promote local events.

That is why we acclaim nonprofit ad promotions on LinkedIn app and marketing for nonprofit organizations; especially on LinkedIn, which is an excellent way to link with people and raise money.

NONPROFIT CONSULTING SERVICES.

At times you might feel the need to make a change in nonprofit marketing consultants, but you might not be sure what you exactly need. Kallen Media’s marketing agency offers a nonprofit marketing consultant with vast experience and the right tools to make precise proposals for you.

We have been serving as marketing consultants for small start-ups, average-sized businesses, 100+ thriving businesses. Whether you have been looking for a complete makeover for your website or want a new advertising method, we are here to guide you with these specific goals and build the best nonprofit ads promotion for your business.

Nonprofit Social Media Analytics.

We also provide social media analytics for nonprofit organizations, a fortune treasure trove of data and information. Nonprofits who depend entirely on contributors in the funding and financing procedure will benefit from all the available data from their Facebook page, Instagram, and many more. Instagram and Facebook analytics can be puzzling for an amateur, but Kallen Media’s marketing consultants are here to interpret these analytics into actual results.

Social media channels are one of the many prevalent approaches to uncover nonprofits in today’s world. Reach out to us to ensure that your nonprofit ad promotion will let people reveal what makes your cause different and unique and how they can be of any help.

Nonprofits Web Analytics.

Our Google Analytics for nonprofit services is also an essential tool to help improve your website so you can understand users. The kind of information that Google Analytics offers is huge. While the data is confusing to some people, Kellen Media’s consultants have the experience to translate that information for you. We are here to support you find out how to turn this puzzling information into future financing in different ways.

Nonprofit Marketing Analytics.

We understand that Marketing for nonprofit businesses is not always the most straightforward task. We have tremendous experience with building the best nonprofit advertisements. It typically takes a few tries, often concurrently, to discover the best outcomes. However, it might not be easy to notice which effort works and gives the best results.

Kallen Media’s marketing agency has the right tools and unique experience to help guide you to the best outcomes. Subsequently, you can also concentrate on which one might most efficiently bring new donors. We offer several ideas and strategies to nonprofits that meet their needs.

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Blogging ArticlesSEO
February 15, 2022

Local SEO Services

Detailed Information About Local SEO Services.

It’s time we talk about your local SEO services. People think that local SEO and small businesses synchronize and run smoothly. But that isn’t always the case. Some companies have a hard time finding or communicating with their local SEO counterparts. However, SEO is essential to your long-term success. Without these services, you might have difficulty engaging a modern audience. So you need to make sure you’re using SEO, and frequently the best route is a team who knows your market! If you feel like this applies to you, you’ll want to read the rest of our local SEO services guide.

Before we discuss the mechanism of local SEO services, we would want to cover the basics for your better understanding of our services. What is local SEO? Why is it essential to localized SEO for your small business? And most importantly, how exactly does an SEO company take you to the top? We are here to unpack all those topics. However, we will start at the beginning. Why is SEO so important, and what do local services bring to the table?

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What is Local SEO?

Local SEO is a strategy of optimizing your website for location-cantered keywords. With the increase in local keywords, the chances of your business being seen will increase, eventually resulting in conversions. Local SEO is a must-have service for improving local grading on Google, particularly in the home service business. To better understand how local SEO works, let’s look at a credible local search engine query that we have mentioned.  

Suppose a customer requires recessed lights to get fixed in their kitchen. In that case, the possibilities are they will most likely search in the search engine: ‘electrician near me’ or ‘electrician in Phoenix’ before they search for ‘electrician in Arizona.’

It is usual for the customer to face difficulty in the last search because the reach results will be in a wide range and can be tricky to pick. The nearby results wouldn’t be as accurate as the first search result and a complete waste of time researching. The consumer needs to narrow down their search results from the beginning by inputting in location-detailed information, also known as local SEO. And that is why local SEO is vitally important. As a business owner, it permits you to get more probable customers; this improves your business’s overall profile and eventually raises your total revenue.

Why Are Local SEO Services so Significant?

Nowadays, consumers tend to root for the internet for almost everything. Whether people say, “Hey Siri,’ or directly opt for Google’s search bar, local SEO is essential for results. Because Google’s algorithm discovers the correct localized keywords on your online presence, you’re assuring your company is at the top of Google’s search results.

Not having the GMB account, right local keywords, and optimization of all those on your website, consumers wouldn’t be able to see your website at the highest rank in their search results. Instead, they are going to be visiting your competitors.

Therefore, local SEO plays an important part. Instead of allowing the competition to get the most of you, we present a few suggestions that can allow you to set you down on the route to SEO triumph, even before you get to use your website.

To genuinely understand Google and get its grip, it is vitally important to master what Google likes and dislikes – and to lay the facts; Google appreciates nothing more than its facilities. Google has designed an extraordinary component helping business owners and customers, called Google My Business. For all those not acquainted with Google My Business, we have enough resources that are easily accessible and can help you learn the basics. But, to sum up, GMB and its features are just like a small-scale business cheat sheet for customers. It provides users with all the answers in detail and information they require about a small business without getting full access to the website itself.

How do Local SEO Services Help to Bring in New Consumers?

 Local SEO is a small business’ undercover tool for many purposes. The mystery to local SEO is your company has been searched by consumers for months or years already, and still, you’ve not been found by all your possible customers just yet.

That is where Local SEO services in the USA come in and help customers find your business by offering them the appropriate info they have been searching for on Google, Yahoo, or Bing. Local SEO service is more direct than a conventional Google search or finding a number from a phone book and attending calls. Even a potential lead does not necessarily mean that you would make a good purchase online; over 70% of consumers will complete a purchase in stores. All that requires is the initial information that Google provides them – and that is enough to start your website and Google My Business profile.

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Blogging ArticlesSocial Media Guides
February 15, 2022

SOCIAL & DIGITAL MARKETING SERVICES IN PHOENIX.

Kallen Media: A Social Media & Digital Marketing Agency.

Welcome to our team of passionate digital service marketers united by a standard drive to accomplish the best possible solutions for every business. We are driven by principles, motivated by purpose, and committed to our client’s success. But what do we offer with our social & digital marketing services? Read this blog to learn more!

Is your website not performing well? Review your online presence. You need to stay on top of your entire digital empire, from social media to back-end SEO. But how exactly do you manage that many moving parts? Kellen Media service agency is here to guide you in your digital marketing campaigning. 

We have experience helping businesses grow digitally. Our marketing specialists can help you increase traffic and revenue.

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Kallen Media’s Social & Digital Marketing Services.

With over years of knowledge of delivering high superiority websites and quantifiable SEO, social media, and digital marketing outcomes, the team of Kellen Media service in Phoenix has the skills and certified verification to deliver clients with the topmost marketing campaigning.

So, let us help you expand your business by explaining the vast difference a well-laid out planned marketing campaign can provide. And you should express your goals too! After we talk, we develop a customized plan for your business. And once we have a project, we can get started!

Here at Digital Service Phoenix, we provide scalable approaches that will talk about your most pressing business challenges that are: customer persona, branding, lead generation, sales funnels, S.W.O.T., and also including SEO, Local SEO, social media strategy and management, website design, conversion optimization, and brand development.

Let us help you find the ideal customers with the right message; the following are some digital services in Phoenix that we offer:

Search Engine Optimization – SEO

Our Phoenix digital marketing specialists are qualified to address the SEO campaigns and approaches that bring positive results. We operate a site appraisal and keyword research that connects to your business. We modify all search engine optimization tactics to align with your business aims.

Web Design and Development

We do not build boring and traditional websites. Kellen Media’s extremely innovative team of web designers and graphic developers is well acquainted with making appealing websites created for traffic and change.

Social Media Marketing

We will help you control your social media marketing projects to entirely concentrate on more important things in your business. Our team of qualified digital marketers in Phoenix is highly skilled in learning your brand’s message and voice to build customized social media campaigns for you.

Pay-Per-Click Tactical Solutions

Now you can be in front of your audience quick with paid advertising. Our digital marketing executive services will help your company thrive by using the top pay-per-click tactics in the digital marketing industry. We also profoundly acknowledge the latest strategies for AdWords and other ad programs that drive quick conversions for your store.

P.R. Management

Take charge of your brand’s online status with our exclusive online reputation management service. Don’t let some negative criticisms bring your business down. Our digital service marketing experts are here to help you feature your happy and satisfied customers and enhance your brand’s status.

Digital marketing approaches have developed along with improvements in technology. Starting your business isn’t enough; You need to connect your business to an audience. Luckily there are lots of tools you can use. Get people to endorse your products and create your brand. These aspects are essential for your ultimate goal of enhancing your business’s bottom line.

Professional Content Writing

Our team of proficient content writers provides exceptional content writing facilities to determine your business’s existence online. Our digital service marketing company provides appealing and persuasive content that creates leads and revenue to cater to your business goals.

Innovative Media Production

Utilize the popularity and power of engaging videos that will help you tell your brand’s story. Videos are also great for emphasizing your product features and educating your customers in the whole process. Our professional video production crew provides high-quality films that concentrate on engaging customers and converting leads.

Conversion Rate Optimization

optimization is all about taking a data-driven tactic along with your campaigns. Our Conversion Rate Optimization service will take good care of your market research performance examination and help in landing page design, highlighting SEO. These are all done to assist you in saving time and focusing on creating positive results for your marketing projects.

If you’re struggling because you don’t understand the intricacies of building an online presence, we can help. Reach out to one of Kallen Media’s specialists for help. Our social & digital marketing services can get your brand online!

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February 15, 2022

Top-Notch SMM Services

Get Insights On Social Media Marketing Basics

Do you think that businesses have the potential to escalate and get the votes of confidence they require from social media networks? It has become an everyday norm to develop innovative strategies for social media marketing. You can create your brand recognition across social media and build evocative contacts. All you need is some top-notch SMM services.

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In today’s internet-driven world, the primary source of current news and information is social media channels. But that’s not where it all finishes; the presence of social media has become an essential aspect in digital marketing and search rankings.

The current statistics reveal that worldwide 4.57 billion people are online. With hundreds of millions of new social media users included in 2020. Additionally, social media users spend two hours multi-interacting across at least eight social media websites.

Social media isn’t getting any smaller or going away. Therefore It is imperative to accomplish your goal demographics and build brand awareness. However, many social media marketers enter the digital and social media marketing field without acknowledging the basics. That is why Kellen Media’s marketing agency is here to help you in every step of your brand marketing so that you don’t make the same mistakes.

Our top-notch social media marketing specialists explain the basics, so you don’t have to worry. Have a further read and learn what precisely social media marketing is and how to market on social media from our specialists.

What Is Social Media Marketing?

Social media marketing is typically an online technique that uses diverse social media platforms. Our professionals will help you capture your customers’ attention; you can also select your ideal niche. Social media marketing for enterprises and small businesses is a compelling way to achieve your prospects right where you devote your time online and strengthen your brand engagement.

A vibrant, data-driven social media marketing service SMM can help you bring incredible results to your business and convert the customers into brand advocates. An advanced social media marketing approach also positively impacts your search engine optimization (SEO) and digital marketing endeavors. These strategies will eventually create a more successful leader and generating revenue streams for your business.

The Advantages of Using Social Media For Marketing.

Less Expansive and Easier

Most social media platforms are available for free. However, they recommend premium subscriptions. These applications are not always genuinely free, as staff time is needed to utilize them. They do not demand fees, travel expenditures, and the significant number of professionals to consume their time by conventional networking. Because social media is asynchronous, you do not require any specific time or place to do your social networking and respond to every person who connects with you. The nature of communication via social media is also distinct and less challenging for some. Many professionals find conventional networking socially uneasy; with technology expanding with remarkable modifications, social media marketing has come immensely easy and is an excellent alternative for the introverts among us.

Easy Global Reach

Social media permits even the smallest companies to engage in public and global markets by splitting the distance and time zone bonds. This split relates not only to networking but also to your thinking leadership and hiring familiarity. For instance, a company from New York can easily acquire clients from Massachusetts to Mumbai.

Create a Brand

Our social media marketing services also help create your brand as a vital part of your status and help you get a recognized profile within the goal markets. Our marketing specialists can help you hone your position, enhance your visibility, and make it easy to think about more referrals and simpler closes. If you’re looking for some top-notch SMM services, contact Kallen Media today.

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January 8, 2022

The 2021 Year in Review

2021 was crazy. Despite everything that happened, Kallen Media had a record-breaking year! We grew as a business by focusing on our strengths and putting our clients first. Now that the New Year has passed, we wanted to reevaluate and reflect on it. So, welcome to our 2021 year in review!

In this blog, we will break down the year we had. We will cover every vital marketing tool we used this year, like SEO and web development software. We will also introduce you to some of the new clients we started working with, including our new clients in Canada! Finally, we will give you an insider peek at some of the projects we hope to bring to you next year. So let’s start off the 2021 year in review!

Marketing Tools

 It wouldn’t be a year in review if we didn’t talk about some of the vital resources we used! As a digital marketing agency, we use many brand-new tools to bring fresh content and designs to our client’s projects. Digital marketing resources are unique because they use the built-in data collection of websites to identify and target your ideal niche. These tools break down neatly into three categories.

First, there are web development tools; this category includes front and back-end building platforms. Second, we have conversion optimization programs or SEO. Finally, we have graphic design tools. These things help us create efficient landing pages. When we’re sending out any content, graphic design programs are what we use to make sure everything is visually appealing to customers! 

Web Development

Designing a website is the first step any business has to take to start its digital marketing journey. A website is your company’s face online, and it’s vital to your company’s long-term health. In 2021 we had the opportunity to update and create multiple different websites. Without a doubt, the most crucial web development tool for us is Divi. Divi is a front-end development platform that lets us develop websites fast. However, more importantly, the Divi builder scales easily. 

The Divi platform allows us to build a website that we can change on the fly and grow with your business. Divi also comes with an incredible amount of pre-licensed template materials. All of these features make Divi a versatile development tool. The flexibility that Divi offers is what makes it so important. Once we have your platform live, we can start the optimization!

Conversion Optimization

SEO uses conversion optimization tools to ensure the optimization strategies we developed are working appropriately. There are hundreds of programs that make up the SEO toolkit. By far, our favorites are Semrush and Google AdWords. Semrush is a stand-alone SEO tool that helps you identify keywords using live analytics. Keywords are the building blocks for most optimization practices, so you need to make sure you’re using recognized words that track well. Semrush gives our clients the peace of mind that their keywords are relevant to their work and hit with their target audiences. After a solid base plan with Semrush, we use AdWords’ built-in tools to monitor campaigns. 

AdWords are Google’s built-in pay-per-click advertising systems. Because it is integrated centrally into Google, this program is bar-none the best SEO tool in digital marketing. Adwords integrates live data directly from accurate searches to help you identify keywords and works independently to identify related words! We used both these tools consistently throughout the year to create and verify innovative ad campaigns for our clients. Finally, we used graphic design to bring everything together!

Graphic Design

If you see something you like online, we will almost guarantee that a graphic designer will look at it first. Graphic design refers to creating art or media to communicate a message. As a digital marketing agency, our graphic design team worked hard in 2021, creating engaging social media and web designs. We use many programs to both find and edit content. But by far, the most helpful tool in our graphic design handbook was Canva.

In 2021 our most used graphic design tool was Canva. Canva is a user-friendly design program with convenient templates for everything from Instagram posts to posters. We even used Canva to design our 2021 holiday card! Canva allows us to customize individual elements, attach logos, and even color coordinate an entire campaign’s graphics easily! Now that we covered all of our favorite marketing tools let’s move on to our favorite part of the 2021 year in review; Our client spotlights!

Our Clients

Just like your business, we are nothing without our loyal clientele. And we want to take a second out of our time to highlight some of the clients who trusted us to handle their various marketing efforts. Our diverse clients range from small businesses to tech rental companies.

This year was record-breaking for us, so we have a lot we want to talk about it! This section is a doozy between new projects, fresh clients, and valued returning customers! To make it easier to digest, we will break down our clients into two major sections; Nonprofit, tech clients. We are also going to talk a bit about our new international client! Let’s start by talking about our clients in the nonprofit sector.

Nonprofits

It wouldn’t be a proper 2021 year in review if we didn’t have a nonprofit segment! Our nonprofit marketing team is Hugely important to Kallen Media. We started by focusing on nonprofit marketing efforts, and we love that the industry now trusts us. But we haven’t abandoned our smaller clients. A big part of our 2021 year was maintaining ad grants and campaigns for local charities. We enjoyed working with national teams after years of offering pro-bono work and services to local nonprofits. 

Project Giving Kids is a network for nonprofits to connect to kids under the broader banner of their focus causes. PGK has projects going in every state in America and even has systems set up if you want to bring a project to your community! As an experienced nonprofit marketer, we could promote consistent messaging through the proper channels. Similar to nonprofits, the tech rental industry has its own set of unique challenges.

Tech Rentals

Technology rentals is a complicated field. It can be stressful to work between incredible demand from clients, tight deadlines, and lots of sections to coordinate. These factors combine to create a situation where it’s essential to delegate tasks. That’s where we come in! Kallen Media has designed custom strategies to help tech rental companies flourish in a harsh environment. In 2021, Kallen Media was the go-to for tech rental companies’ marketing work!

Tech rental companies need to have premium websites and consistent social media. People in the industry will struggle to remain competitive without good assets. Most of the work we do for tech rental companies revolves around web development and SMM. Managing social media presence was a big part of our year. We even designed standard tech-friendly themes to make engaging content and build some websites from the ground up. Tech rentals were even responsible for Kallen Media’s first international client!

International Clients

Growing a business to the point of international trade is an incredible milestone for any company! In 2021, Kallen Media was able to celebrate that achievement. We were lucky enough to work with Montreal Computer Rentals on multiple projects. Our team got to handle everything from groundbreaking web development to creating a social media presence! We will take a section out of our 2021 review to highlight MCR’s work!

MCR is one of Montreal’s leading tech renters. Recently, MCR was looking for ways to keep standing out from their competition. We cemented that goal for Montreal Computer Rentals by redesigning their website and coordinating SMM strategies. The new site is sleeker than ever, and we are reaching huge potential niches with social media outreach. Our work in 2021 with MCR was so fun, and we can’t wait to grow that relationship in the coming year.

2022

2021 was extraordinary by any metric for us, whether you look at blogging, SMM, or other services. And we want to make sure we have an even more explosive year coming up! Moving forward, we are incredibly excited to face whatever 2022 brings us. Kallen Media is proud to say that in 2022 we are going live with a brand new website! We hope that the website makes it even easier for you to contact your favorite digital marketing team. We have a lot of goals and projects we can’t share, but we want to tell you about some of our more general hopes for 2022.

One of our main goals for 2022 is to continue our dedication to our clients. That goal goes hand in hand with a stunning platform filled with easy-to-use tools. We also hope to improve our customer’s ROI. We’re expanding our operation by folding innovative tools into our current strategies. One example is web development, where we plan to incorporate new front-end builders to blow your audience away. In 2022 we hope to find new ways to promote your company’s message. 

The 2021 Year in Review

Thank you for reading our 2021 year in review blog. 2021 was a massive year for us. We did work for companies in nearly every primary sector of the digital marketing world. We brought nonprofits stunning designs using Canva for graphic design. Kallen Media provided tech rental companies with cutting-edge websites with Divi to keep them ahead of the competition. We used Semrush and Google AdWords to ensure clients’ web presence was perfect. Finally, we continued to build trust among our clients by providing practical strategies using cutting-edge tools. We had a fantastic year that we hope to bring that same energy into 2022.

Marketing is our passion, and assisting companies with outreach fills the Kallen Media team with joy. We hope to expand operations and bring our services to even more people this year. If you need help understanding current trends, Kallen Media is here. Want support implementing innovative marketing practices? Get a quote for Kallen Media’s service today.

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