Contact Us
Kallen Media Whiteout

We are Reuss we are full-service Internet marketing and SEO company.

Our Gallery

contacts

92 Bowery St., New York, NY 10013, USA

[email protected]

+1 (800) 123 456 789

August 2022
Home 2022 August
Festivals
August 31, 2022

ZONA Music Festival: Festival Spotlight

A brand new music festival is coming to Downtown Phoenix this winter. The first-ever inaugural ZONA Music Festival will take place on December 3rd & 4th, calling Margaret T. Hance park it’s new home. Brought to you in collaboration with Psycho Steve Presents and Downtown Phoenix Inc, the first edition of ZONA will be huge. Reminiscent of the once great VIVA PHX Festival, this boutique festival is for all lovers of alternative, indie, pop, and rock. 

The festival announcement was Wednesday, August 24th, in a press conference where Mayor Kate Gallego and Congressman Greg Stanton gave a few words before an acoustic performance from Phoenix-based band Breakup Shoes.

 

Who’s On The Lineup?

 

ZONA Music Festival is a breath of fresh air for the Phoenix Indie music scene featuring a diverse lineup of national and local talent. Set to headline the festival is Beach House, Portugal. The Man, Bleachers, Tegan & Sara, and Japanese Breakfast. With an undercard featuring great acts such as Chicano Batman, Lucy Dacus, The Front Bottoms, TV Girl, and many more! It doesn’t stop there, though, as 40 bands and various local vendors will transform Margaret T. Hance park this winter. 

Psycho Steve Presents has been involved in the Phoenix music scene for over 20 years and has always emphasized incorporating local talent within their events. This show is no different. It features touring acts that originated here in Phoenix, such as UPSALH, Breakup Shoes, and Sydney Sprague, who have all recently had significant years in their careers. Joining them are up-and-coming local talents such as Pariah Pete, Glixen, Playboy Manboy, Diva Bleach, and Miniature Tigers. 

Finishing up the killer lineup are Bartees Strange, Beach Goons, Black Carl, Chloe Lilac, Destroy Boys, flor, the Garden, the Happy Fits, Jeff Rosenstock, July Talk, Lucius, the National Parks, Phoenix Afrobeat Orchestra, Pom Pom Squad, the Red Pears, the Regrettes, SALES, SASAMI, Sitting On Stacy, Sub Urban, Turnover, Waxahatchee, and Kevin Morby.

 

The Buzz

 

“We are beyond thrilled to be among this incredible lineup and return to one of our favorite cities in the United States. It’s been three years, and we look forward to getting on stage and strutting our stuff at ZONA in December!” Tegan Quin & Sara Quin said in a recent press release. Destroy Boys said, “So excited to return to Phoenix for ZONA festival!!! So many killer bands are playing, plus this is one of our favorite cities.”

 

Our favorite artists playing ZONA

 

Baltimore-based indie-pop duo Beach House is headlining the festival, and rightly so. The last time the duo played in Arizona was in May 2018, making this a long-awaited comeback. Coming straight off the tour of their brand new album “Once Twice Melody, “this is a set you won’t want to miss. 

Michelle Zauner, also known by her stage name Japanese Breakfast, is another artist headlining the two-day festival in the winter. Combining the sounds of alternative and pop, her most recent album, “Jubilee,” has something everyone will like. Japanese Breakfast will be a weekend standout with an incredible stage presence and a bubbly personality.

Hidden within the undercard is Lucy Dacus, an extremely talented singer and songwriter, with bandmates Phoebe Bridgers and Julien Baker. Her third solo album, “Home Video,” is an emotional autobiography about her religious upbringing in Virginia and her self-exploration battle.

The Front Bottoms are another undercard band that is a must-see. Hailing from New Jersey, this rock band has been around since 2006 and found its fame within the midwest emo and punk scenes in the early 2010s. The band has great energy on stage and puts on a great show every time they perform.

Weekend passes are available on  ZONAmusicfest.com Single-day GA and VIP tickets won’t be available until closer to the festival date. Make sure to check this one outcome during wintertime.

Read More
Music Marketing
August 19, 2022

Music Marketing: From Indie to Labels

Are you having trouble producing music that gets the same attention as big labels? or are you working in a music house and wondering how your promotions work? Getting listeners can be an uphill battle, but as long as you know what you’re doing, it’s only a matter of time before you have a dedicated fanbase! The music industry isn’t unique; just like any other business that sells a product, you need to market your goods! So today, let’s talk about music marketing.

This blog covers everything you want to know about how professionals get the word out about new music. We talk about the industry’s supply chain and how that affects promotion schedules. We will cover the traditional routes labels use to fast-track artists and the new tools available to independent promoters. Finally, we will cover some general marketing tactics people use in the industry that have helped them grow. However, it’s important to remember that none of this matters without the music!

 

Create Market and Promote

 

The central engine of any indie production or label is the content your artists make. So it would be best if you had a consistent supply of art to support shows or airtime. Modern fans have become accustomed to constant entertainment. And the music industry is held to that same fast-paced standard. This combination of high demand and consistent supply creates a perfect marketing environment.

Currently, the world of music marketing can break down into two major camps; old-school marketing and the new wave. The traditional styles of music marketing involve dedicated PR teams and associations with important institutions like radio stations. This strategy relies on trusted go-betweens to show off your music. The cutting-edge techniques in music marketing have a much heavier reliance on the artists. These plans involve forming grassroots fan bases yourself and often involve social media and different, less industry-connected paths to success.

 

Social Media Marketing

 

For over a decade, digital marketing has taken full advantage of social media platforms. Advertising and building online communities drive social media; the digital marketing world financially backs the hosts of these platforms. The unique component of the music industry in this lense is the addition of streaming services. Almost everyone pays for or has access to at least one streaming platform and a social media presence. These two things can build off each other by providing content and listeners interchangeably. The two systems function incredibly similarly, which means you get a lot of user crossover. No matter your route, you’ll have to use social media while promoting your music.

 

PR and Radio Campaigns

 

PR is an integral part of how labels promote their artists. In the music world, it’s essential to live the lifestyle you are promoting, and PR teams help show potential fans a curated version of the artist. PR teams don’t just work in isolation; they also work a lot directly with their musicians. Media training is vital; any good PR team will prepare a client for general interactions and press junkets. No one is born ready to deal with a media circus, but with help from a PR team, anyone can get prepared for the limelight. A prime example of this is appearances on radio or TV interviews.

Radio campaigns are a time-honored way to promote music and an artist simultaneously. 88% of adults listen to radio weekly, and these listeners tune in for around 12.2 hours! So you can reach an incredible amount of people if you can get a radio appearance. Labels will often send artists on tours of stations to promote new content, and similarly, they have established relationships with DJs to secure consistent airtime for their tracks.

 

Digital Music Promotion

 

In recent years digital marketing has taken over the scene. With most entertainment shifting to online mediums, it has become crucial to have a presence for your music online. At a basic level, every artist should have some form of a digital press kit, a packet of things you can give out to people who might promote your music! This space is where smaller artists have been thriving. By staying connected to real people, often smaller artists can stay ahead of corporate entities and capitalize on their niche faster. We’ve seen this phenomenon hold up exceptionally well on platforms like SoundCloud.

 

Music Marketing

 

Many things can alter the course of your music career, but promotion shouldn’t be one. Today, we helped outline everything you need to know about music marketing! Our blog started by covering the importance of content creation for digital marketing in the music world. We discussed old-school and new-school music marketing methods like radio campaigns vs. SoundCloud. We even covered examples of how different kinds of artists use these tools.

Are you worried that you won’t have the time or work effort to get your music out there? Kallen Media has years of experience promoting artists’ work, and we are always happy to help. Contact us today if you have any questions about music marketing!

Read More
BlogWordPress Web Design Work
August 10, 2022

What Does a Web Designer do?

The world of web development is complicated and can be confusing for untrained people. There are lots of different builders and hosting platforms. And once you have made all those decisions, you need a plan for long-term maintenance. These factors become even more incoherent when you try to figure out how to tailor your site toward your customer base. But every day, professionals design sites for companies that draw users in and convince them to buy products. So what does a web designer do?

The short answer is web developers connect users to companies who want to use the internet like a store. These programmers are the people who work to make sure you have something to do with that wifi! Today we will give you a top-to-bottom outline of a web design work and how they make beautiful landing pages! We cover the basics like front and back-end builders, hosting, link building, and so much more! Let’s start by discussing designers’ main web development tools and builders!

 

Front End vs. Back End

 

The easiest way to understand these two camps is to distinguish what users see. The client-side is things a user will notice or be able to click. Includes graphics, the buttons, and anything else that comes up when you click the link. But what does a web designer do for these different jobs? Client-side developments come from front-end builders training in fields like graphic design. Conversely, back-end builders are more robust in areas like coding and have experience with programming for connectivity-based languages.

Back-end development is unique because while people don’t see it, the effects are often more impactful. Programmers in this field use Languages like Java, C#, and python to connect various landing pages and elements. After they have the bare bones of a site, these teams begin optimizing and refining your website to ensure it’s fast and easy to use. The catch is making sure new optimizations don’t harm your user experience. Back-end coders spend a lot of time reducing load times and optimizing user functions.

 

Hosting

 

A host server houses the data which makes up your website. Host platforms can be hugely influential to how your site runs. Popular choices include Amazon, Hostinger, and Bluehost; Bluehost works great for new WordPress development, but Amazon is the best value overall. These aren’t the only services in the game, though! hundreds of smaller companies host websites. It’s also possible to host for yourself, but the costs of servers are expensive, and these days cloud-based hosting is standard.

Hosts are also responsible for the maintenance and security of these servers. This upkeep includes protection from physical threats like water damage or other corrupting forces and data maintenance like firewall upkeep. All this work ensures you can reach your secure website anywhere in the world! But now, you need to link all that data with landing pages!

 

Link Building

 

Now that you know how to make landing pages and where they live, we need to talk about links. Any time you go to a new part of a website, a link takes you there. These are essentially the only way people can find your pages, so web designers spend lots of time ensuring they are all connected. We call this process link building. A good web designer’s work will feel like a roller coaster with marked progression through a clear linear path. These websites connect with pages that lead to clearly defined destinations. But they don’t all have to be your site!

There are thousands of other websites, so link building can also take place externally! You can do this by providing a utility other designers can’t afford or don’t want to make, like a calculator or other open source tools. Or you could even do collaborative work that lives on both sites. But how are links prioritized?

 

Keywords and SEO

 

Search engines are the most common way people find sites, and optimization is an easy way to get their attention. Services like Google are open about ranking sites, so following these steps can help give your site exposure. In Web Design, we call this SEO, and it’s an ongoing process. SEO can only optimize around specific goals, and that’s where keywords come in.

Keywords are the direct search you want to rank. They can be short phrases or whole sentences, which will dramatically influence your optimization tools. These tags can also help you target people in particular areas. Using location tagging, web designers can make your website more appealing and familiar wherever you do business. After you have your target keywords, use the optimization practices we discussed to outshine other websites.

 

What Does a Web Designer Do?

 

That’s Everything you need to have a firm grasp on web design. We covered the basics by describing the different types of devs and the maintenance and storage hosts. Next, we moved on to link building, where we talked more about landing pages and how to make a website that does the work for you. Lastly, we discussed how users find content and what you can do to be the most attractive site on the internet! So what does a web designer do? We make your site! Learn more by contacting Kallen Media for our web designing services today.

Read More
BlogPPC
August 5, 2022

How to use Google Ads

Google is the dominant name in search engines, eclipsing its competitors’ daily active users. With new developments in its software, customers can stay in the search engine, and most searchers don’t end up on your website. These factors create an environment where without some help, it can be hard to stand out and even harder to make connections. Fortunately, Google offers PPC services that help businesses get past these hurtles! Settle in while we teach you how to use Google Ads!

The short answer is it depends. All PPC has a chance to help your business, but you need to know what you’re doing. Today we will give you everything you need to ensure you can thrive in this new world! First, we’ll talk about pay-per-click ads in general and then about best practices for Google Ads. Next, we will run down the helpful analytic tools the service has. Lastly, we will tell you how to design your ad! So let’s get started!

PPC

Pay-per-click advertising refers to any ad where the service charges by how many people successfully view your content. These ads are given prime position in relevant searches, and the majority of the time, if a person clicks a link, it’s a PPC ad. So even though it costs money, these ads give an incredible shot at producing active customers. Many different services like Instagram and others offer PPC tools, but by far, the largest and most effective are the ones linked directly to Google.

Google Ads do two crucial things we’ve touched on so far. The ads are given prime relevance in search results; secondly, they are highly targetable. So When you use the platform, you have complete control over the keywords you ping for and even the ability to target users by demographic. When used correctly, Google Ads will ensure that someone looking for a business in your field sees your company first! But it would help if you had goals and more information before you get started.

Plan of Action

All good projects involve a structure that allows for changes and targets the essential factors in the system it intends to operate. A plan of action and sets of goals are crucial to getting the most out of your google ads. Without one, you will be flailing in the wind trying to reach people who might not even need or want your services. Or even worse, you could be forced to pay money when you’re not getting any business. A proper plan will avoid all of these pitfalls. But exactly how do these plans look?

Your number one goal with PPC ads is to reach relevant consumers, so step one needs to identify your target markets. After you know who you’re selling, research what ads work best on this demographic. Finally, after you finish those things, you should plan out a budget, There are billions of people who use Google, and unless you can afford to advertise to all of them, you’ll need to know how much you can spend. Now you have targets, tactics, and capital defined; your plan should go past preparation. But what information does Google give you?

Data Tracking

Google is renowned for its Data Analytics, and Google Ads gives you a full suite of tools. The most important things are your total views, Pass-through, and bounce rates. Pass through refers to the people who click your link, and a bounce rate refers to people who click but don’t take action. All these things combined can tell you how many people see your ads and how likely they are to learn about your company or make a purchase.

When you combine these analytics with your original plan, you can hone in on what your target audience responds to the most. And even retool some of your content to reflect the people making purchases accurately. So what is the best way to make the most effective ads? Iterative ad design is the best way to ensure you consistently and effectively promote content to your niche.

Are Google Ads Important?

So far in this blog, you have learned all the basics of PPC advertising. We covered what pay-per-click can do for you, how to plan your campaigns, and how to track and modify them. Next, we discussed data analytics and the tools Google shares with businesses. Lastly, we talked a little bit about how these things can come together to help improve your ad design over time. So now that you know how to use google ads, it’s time to get out there!

Advertising, in general, can be a difficult task for businesses. Sometimes it is hard to know where to start. Are you nervous that you won’t nail your setup or maintenance for Google Ads? Kallen Media offers affordable services for establishing, maintaining, and tracking PPC ads. Learn more on our services page!

Read More
Get In Touch
close slider

    Get In Touch