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Facebook Is Your Marketing Asset

Facebook is the biggest and most popular social media app, with over 2.89 billion monthly users worldwide. It’s popular in all countries and among all age groups, with people not only opening the app once but several times a day. That is no ordinary achievement. However, Facebook has rightly earned its position as the leading social media app. In addition to the benefit of staying connected with your loved ones worldwide, Facebook is a powerful weapon for businesses to use in their marketing strategies vigorously. Here’s why Facebook Is your marketing asset.

Targeting Mechanism

Through Facebook, you can automatically optimize your audience using a sophisticated targeting mechanism based on several determinants, including location, age groups, preferences, behavior, engagement, etc.

People using their phones

User Preferences

To further expand on this, Facebook keeps a record of what you like and dislike based on your watch history, location, friends, etc., and then shows you ads accordingly to trigger impulse buying.

For example, if an eCommerce store sells records of a particular band, and you have liked several fan pages of that band, then Facebook will show you ads of those records multiple times.

Similarly, eCommerce pages will make sure to show you the same products that you spent time looking at.

Carousel Ads

Another helpful tactic that Facebook uses is carousel ads with a call-to-action option. Carousel ads allow you to add up to ten images in one ad. By strategically placing similar or complimenting products together, it can trigger sales for the company.

Video Ads

Short but meaningful video ads grasp the audience’s attention in a way that picture ads don’t. With the added sound and video, the audience becomes more intrigued.

If you’re in fast food, posting videos of preparing meals can show people how safe the food is and drive business.

Poll Ads

Facebook allows for some healthy discussion and interaction by using poll ads. Companies can use the polls to ask their audience how onboard they are with a new idea.

Post During Busy Hours

Facebook also keeps track of the hours where there is the highest amount of traffic. This helps companies post their ads or offers when their audience does not miss them.

If you don’t want to get into the hassle of doing all this yourself, contact Kallen Media. We are one of the leading digital marketing agencies and are known for social media optimization through sophisticated software, analysis, and keyword optimization. Let us handle your social media while you can focus on other aspects of the business.

Tips for Designing Marketing Strategy

From the day a company is launched till the day it decides to close down, marketing remains one of the essential elements fueling any business’s engines. A company that doesn’t have an effective marketing strategy is bound to fail. Companies are now setting more money aside for marketing. According to a survey, 93% of B2B companies were extremely committed to content marketing, and it generated annual revenue of $300 million in 2019. Here are some essential Tips for Designing Marketing Strategy that can help your business in the long run.

Determine Target Audience

The first step of developing an effective marketing strategy is to identify the target audience. Without getting a clear sense of which demographic or age group you’re targeting, you won’t be able to develop the strategy further.

Identify Business Goals

The next step should be identifying the overarching goal of the company. Hence not every company aims to maximize profits. There are specific non-governmental organizations that work to create awareness who work towards retaining their existing customers.

Once you know what you’re striving to achieve, the following steps become easier.

Select Suitable Medium

Social media apps on a phone

The next step is a crucial one. Based on the population and demographics you’re targeting, you’ll need to select suitable communication mediums.

For example, if you’re targeting all genders aged between 15-50 years, social media marketing, particularly through Facebook and Instagram, would be ideal since they have their highest number of users fall within this age group. So, Newspapers and television have somewhat become obsolete mediums of communication and might not be as effective.


Before choosing the appropriate marketing campaigns for your strategy, you must first calculate some costs and figure out how much budget you can allocate for them. This will give you a framework to work in without cutting back on things after coming up with campaigns.


For this step, you will have to let your creative juices flow. So while you can choose several different campaigns, they can be broad for marketing and promotional campaigns.

Marketing campaigns involve you marketing your company on various platforms in advertisements, blogs, social media posts, etc. Companies can use sophisticated data collection and analysis techniques to infer the audience’s preferences through which they can emphasize or deemphasize certain mediums or campaigns.

Promotional campaigns work best when you pay influencers or bloggers to promote your product, giving you a wider following since they might reach audiences you might not be able to reach.

Want some expert to help you walk through the process? Hire Kallen Media to take care of all your marketing needs. We specialize in SEO, digital marketing, web designing, and much more. Contact us today to invest in a brighter future for your company.

How to Increase Brand Awareness

Users will gladly spread the word of your product, you just need to know how to increase brand awareness. (more…)

Why Nonprofit Organizations Need a Marketing Strategy

Different businesses have different marketing objectives. Established businesses have lots of reasons to market, some want to boost sales while others want to spread awareness. Nonprofit organizations usually fall in the last category. They use marketing platforms to create a brand for themselves to increase their visibility and spread awareness of a good cause. However, the budgeting might prove to be challenging for them. Nonetheless, a strong marketing strategy is vital for non-profit organizations. Here’s Why Nonprofit Organizations Need a Marketing Strategy.

Create A Brand

Amnesty International, American Red Cross, UNICEF, etc. are well-known nonprofit organizations. More than an organization, they have now become a brand. Over the years, through their work and comprehensive coverage, they have earned a name for themselves, making their brand and work reliable.

People are now more woke about their surroundings and want to know that the money they donate is going into good hands, which is why it’s essential to have a well-recognized brand name that has credibility.

Spread Awareness

Inspirational notes on a board

Nonprofits are committed to taking initiatives, missions, and campaigns to bring about positive social and political change in society. While domestic abuse, discrimination against the LGBTQ community, women, etc., are more prevalent acts of injustice, there might be other causes that are not that prevalent, such as breast health awareness.

Both causes need to be brought to people’s attention so that the community could work towards bringing about change together.

Raise Funds and Collect Donations

As the name suggests, the organization is run with a no-profit motive. Whatever they earn transfers into other initiatives. Thus, it becomes extremely important for them to collect donations, since this is their primary source of revenue.

Since it’s highly challenging to ask people for monetary help without any tangible benefits, the marketing strategy and the content advertised should be so strong that people should feel inherently motivated to donate and fund the organization’s initiative.

Attract Volunteers

While part of the marketing campaign is for companies, others focus on people who may not have the financial means to donate but have the willingness to help.

The youth especially are more inclined towards social work nowadays. The more politically informed they become, the more enthusiastic the newer generation is about bringing about positive social change.

Inspire and Motivate

Witnessing positive change from their own eyes can be a life-changing experience. By documenting and marketing their efforts, nonprofit organizations have the power to inspire hundreds to come and volunteer.

Kallen Media realizes the benefits of digital marketing for nonprofit organizations. Therefore, as one of the leading digital media agencies, it offers specialized marketing services for nonprofits, including crowdfunding tools, social media optimization, free google ads, etc.  Contact them for more information regarding nonprofit marketing today.

4 Signs That You Need better Web Designing

An official website has become an integral part of online marketing. It gives people a legitimate platform to turn to for details about the company, its services, contact information, etc. However, that’s not all there is to it. Several other web designing features make a website effective and beneficial for a company.

A company has to be esthetically pleasing and also tick all the necessary boxes to rank high in search engines. All it takes is a glance for people to pass a judgement on a particular website and decide whether to move on or continue reading up on it.

Here are a few signs that indicate that your website needs a makeover immediately to become effective.

Sending An Unclear Message

A person looking at a computer

When you start a business, it’s natural to have an overflow of ideas and services to offer to your customers. While it’s not wrong to provide many services, there should always be one overarching message that embodies your company’s whole gist or purpose. If that idea isn’t clear at first glance, there’s a chance people might turn away from it.

To judge whether you fulfill this requirement, you can use Forbe’s “4-second test“. Ask people to open your website and close it in exactly 4 seconds. If they return with a coherent message or idea of what the company is about, then you have succeeded.

Not Keeping It Clean

If there is a lot of information on your website, in the form of texts and images, shapes, etc., it becomes hard to navigate and follow through entirely. Moreover, make sure you don’t miss out on covering essential pages in your website while incorporating other things.

Ideally, a clean and effective website should have an ‘about us page, ‘services’ page, a ‘blog,’ and ‘contact us page.

Not Search Engine Optimized

Through search engine optimization, a website aims to rank high chronologically in search engines with the help of using specific keywords that appeal to your target audience. SEO has become a valuable asset for businesses to optimize their digital media strategies.

You might have great products and services that tick all the boxes for your target audience, but without SEO, it’ll be extremely difficult for them to find your website, and you’ll lose out on business.

Dull Esthetic Appeal

The layout of your website is just as important as all the information in it. While the services you sell bring in the money, the visual appeal of your website is what is going to bring in people.

A visually pleasing, minimalistic, and captivating web design will attract more people to it and force them to go over the entire website without break. Make sure it stands out from the rest and isn’t just an emulation of other websites.

If you need help in designing an exciting website that isn’t only a treat for the eyes but also incorporates SEO, contact Kallen Media. We offer web designing services for various businesses and ensure cost-effective, user-friendly, and effective web designs.

How to Make the Most of Your Social Media Platforms

Social media has become a company’s most important marketing weapon. Unlike other conventional marketing methods, social media marketing is free and can reach a far wider audience. You can leverage many benefits by being active on social media. However, it’s essential to use these platforms strategically and effectively to keep up with the digital world’s continuous evolution and cut-throat competition. Here’s how to make the most of your social media platforms.

Know Your Audience

While making “everyone,” the audience, may seem like a safe tactic to go with, it’s often the one that backfires the quickest. There will always be a group of people who might not resonate with your products or services.

Therefore, an integral part of social media marketing is to identify your target audience, demographics, age group, etc., to be able to engage with them more. Sophisticated data collection mechanisms help you determine which social media platform they use the most, the hours with the heaviest traffic, what kind of ads are most popular among this demographic, etc., allowing you to use it to your benefit.

Engage and Interact

A person posting a comment on Instagram

Social media gives ample opportunities for businesses to interact with their audience creatively. Examples include creating polls to get opinions on upcoming launches, comment-to-win contests, etc. This gives people an incentive to engage and stay connected with your page.

A helpful tip is that even if such contests occur on one platform, make sure you promote them on all the other platforms.

Make Posts Visually Appealing

Images on Instagram

While scrolling, it’s usually an exciting picture that makes people pause rather than the caption. Therefore, it’s crucial to add captivating images that instantly grabs the attention of the audience. Please make sure you respond to all the comments and tags to make it a two-way connection.

Ensure the images are relevant to your services and aren’t merely there to grab the audience’s attention; otherwise, they can seem misleading. Often, video ads are more effective than pictorial ones since people prefer audio plus visual ads rather than a long wordy caption.

Stay Relevant

Given the highly volatile conditions we live in, it’s crucial to stay socially and politically relevant. Always be the first one to jump on the bandwagon and follow the trend. Use it to your advantage, whether it’s a trending hashtag, a popular meme, or a viral challenge!

For more tips and tricks on social media optimization, get in touch with us. Being one of the leading digital marketing agenciesKallen Media understands the power and influence of social media and uses sophisticated techniques to provide effective and long-term solutions to all your marketing needs.


How to Market for Tech Rental Companies

The tech rental industry is exploding. Companies need short-term tech rentals more than ever between returning events, restaffing, and a now booming telemedicine sector. If you’re running a tech rental company, 2021 and 2022 could be your best years yet. But how can you help your team stand out from the pack? The short answer is you need to be ready with some simple marketing knowledge! If you know where the industry is moving and what part you want your company to play, your marketing team can help you get there. So today, we’re going to talk about how to market for tech rental companies!

In this blog, we will cover how to market for current tech rental trends in 2021. We cover topics like seamless delivery and ordering systems and promoting quality. Our blog will also give you a short guide to boosting your rental companies digital footprint and why SEO is more important than ever. Finally, we will tell you how we produce content and ads for our tech rental clients. Let’s start by talking about some of the trends happening right now in tech rentals.

Tech Rental Companies in 2021


Earlier, we mentioned that the short-term tech rental industry is facing incredibly high demands. Additionally, tech rental companies used pandemics to streamline and dramatically increase their efficiency. Because formal meetings got limited, the industry created new contactless systems that produced seamless rentals. Essentially in 2021, the tech rental sector has become more efficient, and their demand is at an all-time high. Meanwhile, customers have become used to a massive jump in quality and now have very high standards. These internal and external factors have combined to create an environment where the way your rental company interacts with customers is more important than ever.



So how are marketing companies reacting to these trends? The digital marketing sector is responding to the current state of tech rentals with fervor. A new industry-wide emphasis on contactless business means new systems have come into use. Informational campaigns are helping teach customers about how to engage with new ordering and delivery methods. Short-term rental marketing is going through a shift where expanding outreach and efficiency are essential. And marketing companies are responding by showing off the industries shiny new features. Additionally, marketing teams like Kallen Media are supplementing customer interactions by strengthening companies’ online presence.

Tech Rental Companies Web Presence


In our past blogs, we have mentioned how important having an online presence for your business can be—your web presence matters. No matter what you do online, it will be easier if you can build strong community support. Social media is the perfect venue for a company that wants to start engaging with its customers. Similarly, your website can be used to both interact with customers and help strengthen your brand. But how do these concepts meld with the current state of the tech rental market? A lot of agencies are turning to google ads to promote business with data-driven results. In the short-term rental industry, many companies love the flexibility and targeted nature of these ads.

fiber optic cables

fiber optic cables

If you want to make sure your website is perfect, a considerable component ensures your SEO. When significant changes occur in any sector, the amount of development done on webwork is incredible. And while doing this work, it can be easy to forget to make sure everything on the website has SEO features built-in. But if you neglect these simple steps, your new website won’t be seen by customers. By doing things like tagging images with meta info, setting up keywords for every landing page, and double-checking content, you can quickly improve SEO scores and get your website a higher ranking.

Kallen Media’s Tech Rental Strategy


At Kallen Media, we have been lucky to be involved with the short-term AV and IT rental industries since our beginnings. And As a result, we have developed tried and tested methods to promote their businesses. Our first step in making sure our tech rental clients see results Is ironing out any SEO troubles their websites have. Because of shifting inventories, changing prices, and new shipping centers, a tech rental website is constantly changing. Ensuring these websites are up to date on SEO protocols is vital to their long-term health. After their website is optimized, we produce branded content that focuses on a rental company’s desired audience. These strategies differ based on a companies needs, but by starting with SEO and transitioning into customer outreach, you ensure potential customers like what they see.

How to Market for Tech Rental Companies


Tech rental companies are exiting the pandemic in a premium state. Between skyrocketing demand, brand new efficient systems. And a unique wealth of quality, the industry is set to explode. That’s why today we talked about how to market for tech rental companies. We taught you about the current state of tech rentals and why it is looking positive. And we also gave you several different strategies you can use to react to these new circumstances. If you take the tips in this blog and apply them to your rental company, it will be thriving in no time. But if you need more help, the Kallen Media team is always here for you. Contact one of our representatives online to get started with your next digital marketing project.

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