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SEO Tools: How to Improve Your SEO Rank

Search algorithms like Google are constantly changing to make sure they provide users with the best results. So how can a company that wants to find customers online make sure it’s ranking well in people’s searches? The short answer is companies do search engine optimization or SEO to ensure they algorithms want to promote their website. SEO practices range from tactical keyword placement to back-end efficiency updates. Kallen Media has worked with hundreds of companies to improve their search engine rankings; And one of the most common questions we get is: what are the SEO tools we use to optimize websites?

Well, you don’t have to wonder anymore! Today, we will cover some of the SEO tools digital marketing firms use to ensure their clients’ have an active web presence. This blog will talk about front and back-end SEO tools to help your website look better and run faster. We will also talk about some tools we use every day to produce SEO-friendly content. Finally, we cover some ways you can measure your analytics to check your website’s health. But let’s start with some ways you can set yourself up for success while building your website.

SEO Tools for Web Design


Web design is a complicated field, and adding considerations like SERPs and keyword tracking can feel impossible. But if you know how to utilize some standard web designing tools, SEO best practices become reasonable! Large portions of the SEO algorithms monitor security and efficiency that early stages of web design can handle. A lot of plugins can negate harmful SEO pitfalls completely. Many web page designers or hobbyists will skip these steps, so by doing some basics from the beginning, you can get a leg up on the competition.

Simple steps like ensuring that your website is secure and not vulnerable to viral attacks will dramatically increase your rankings. Securing a website is often as simple as installing an SSL and some form of anti-malware software. WordPress even offers free plugins that will do these things for you! Similarly, you can use clever design tricks to increase your site’s efficiency. Ensuring that any web designing you do is secure and efficient will do a lot for your SEO ranking. Unfortunately, that’s not all it takes. You’ll also need to maintain your SEO over all of your content.

SEO Tools for Content Creation


After you make sure that the essential elements of your website are as optimized as possible, you have to focus on maintaining that level of quality. If your content creation fails to meet your website’s SEO standards, you will be hurting your ranking. That risk is why consistent content creation is vital to your SEO ranking. Two of the most important SEO factors in content creation are keywords and readability. Keywords will make sure that your content resonates with users. Similarly, producing content that is easy to read will make sure your users spend more time engaging with your content.

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Readability is essential because SEO rankings count user engagement at a premium. So if your content is easy to read and enjoy, people will spend more time engaging with it. This kind of healthy user interaction will encourage the algorithm to promote your content. On the other hand, keywords will help new users find your content unprovoked. Keyword analytic tools will track search data and tell you what your customers are searching for. In-depth analytics ensures that your content is what real customers are craving. Just like with keywords, Analytics can be used to track how successful your website is doing.

Analytics and Website Health



Analytic tools are essentially SEO trackers. In practice, analytical tools can be anything from Google search notifications to metadata compilers. The best analytic tools will actively track your domain and keep you up to date with live changes to the pattern of your web traffic. This in-depth look into what is happening on your website is perfect for gathering information and analyze changes. Over time analytical tools can give you a picture of the state of your web presence and inform how you move forward. All of these tools are great, but if you use them together, your website will truly thrive.

SEO Tools


SEO is a constantly changing field, so SEO professionals need to use complicated tools to stay on top. In today’s blog, we told you all about some of the most common kinds of SEO tools and why we use them. You learned about creating analyzing an SEO-friendly website and maintaining that health with SEO-friendly content creation. If you use all of the tools we described, we promise you will see an improvement in your search engine rankings soon!

But if you need more help to make sure your business’s website is fully optimized, Kallen media can help. Contact one of our representatives today and get an audit and customized SEO plan that fits your needs.

Running a Social Media Business: 3 Tips

With a great social media presence, you can improve your bottom line and expand your reach as a brand, which translates to increased sales. However, selling with social media is different—you need to capture the interest of your audience in a way that they visit your website and browse your offerings. Come learn how to run a running a social media business.

1. Be brave

On the phone, call reluctance is widespread—it happens online as well. Due to some fear, businesses avoid reaching out online, thinking people will be angry with them, they’ll say no, or they won’t respond.

However, this isn’t true because many customers think that salespeople don’t reach out enough. The online world is riddled with the idea of inbound marketing. While inbound marketing is an incredible approach, it doesn’t promise proactive outreach – the online equivalent of cold calling is either bad or dead.women working in a social media advertising agency in AZ

If you find someone you want to connect with, always reach out. Remember, you miss 100% of the shots you don’t take. So, be brave and take shots!

2. Givers gain

There’s no doubt that the world of social media changes rapidly. However, some things remain constant—for example, the golden rule of networking—giver’s gain.

If you give your audience a good piece of information, content, or anything of value, you’ll be able to sell more. You can do this by inviting them to a private local business event, sharing a relevant piece of research, or sharing a white paper.

If you do this right, your audience will think of you as valuable.

3. Boil the frog

According to an old wives’ tale, if you put a frog in the hot boiler water, I’ll instantly jump out after sensing the heat. However, if you put this frog in cold water and turn the heat up gradually, the frog won’t notice.

Don’t come on like gangbusters when you’re reaching out to people online. So, warm up slowly after starting to cool. Compliment something they’ve written, retweet them thoughtfully, comment on their blog post, and become familiar to someone. Don’t get disheartened if they don’t engage instantly because they’ll probably engage you in the future.

For instance, this individual wrote to me personally, said something I liked and left it there. It seems like a good start!

People like you more when they see you more: familiarity breeds likeability. If you offer them good information, content, or value, you’re actually doing more, which will benefit you!

Increase brand awareness at no additional cost with Kallen Media’s social media marketing services in AZ

As the best social media marketing company in Arizona, Kallen Media helps you manage your social media through an audit, research, and best practices. Reach out to us now if you’re looking for a professional social media agency in Phoenix! And good luck Running a Social Media Business!

TikTok Marketing Tips for Small Businesses

Since Facebook, TikTok has been one of the leading social media platforms to come around. Launched in 2018, TikTok already has a user base of around 800 million people—more than double the users of Twitter, which is a big part of the social media marketing strategy of small businesses. Read on to learn TikTok Marketing Tips and how small businesses can use this platform to promote themselves.

1. Grab attention the right way

If possible, try grabbing the attention of the audience in the first few seconds. Generally, people move through the TikTok feed pretty fast, so it’s important to give your audience a reason to pause.

Planning is key when making content. You should aim to grab the people’s attention during the first few seconds and ensure you entice them to stick around.

2. Ensure your content is vertical

Because TikTok is a vertical video platform, all the content you create should be vertical.a person offering social media optimization services in Phoenix

How to do it? Simple; use the inbuilt video function of TikTok to record your video. With features and a ton of different effects, you’ll make your content even more appealing.

Compared to recording with your phone and uploading it, recording native video within the app is always preferable. This way, you’ll get more visibility, more reach, and the orientation of your video will always be vertical.

3. Keep your content sweet and short

Ideally, your content should be between 10-15 seconds long. Below 10 seconds and more than 15 seconds isn’t advisable.

Yes, the window is pretty tight on TikTok. If you want the best results, cover tips quickly in a 10-15 second video. However, for a subject that may take a little bit more time to explain, break it up into punchier, quicker pieces instead of making a boring, long piece of content.

Compared to a minute-long video, four pieces of 10-15 seconds long video will be much better. Remember, keeping your content sweet and short would always give you the best results.

4. Use #Learn

Recently, TikTok is steadily becoming a place where people can go and learn different things. So, by developing informative, educational content, you’ll be taking advantage of this trend.

Because you’re an expert, start using #Learn, and start developing content to educate people about your products, services, and the industry.

Besides using #Learn, try adding some more hashtags when you post. In an ideal world, you’ll want to have about five. However, using more than five isn’t recommended. If you want people to find your content on TikTok, always use the right hashtags.

Turn to Kallen Media – a social media marketing company in Arizona that can manage your social media networks

Kallen Media is a professional social media agency in Phoenix that integrates with Hootsuite and views all your social media information on a personalized dashboard.

But if these TikTok Marketing Tips arent enough, Kallen Media is here to help. By using our social media marketing services in AZ, you can increase your brand awareness and convert your leads into sales.

Get in touch with us now!

Organic Reach on Facebook: 4 Tips

Currently, there are over 2.74 billion active users on Facebook in a month. If you’re looking to tap into that market, your Facebook organic reach strategy must be nicely planned out.

Yes, organic reach marketing isn’t as easy as it once was, but it’s still a thing. If you do this intentionally and thoughtfully, you’ll see that Facebook organic reach marketing is one of the top ways to lift the awareness of your product/service online.

Here’s our social media advertising agency in AZoutlining four brilliant tips to increase your Facebook organic reach in 2021.

1. Attract the right audience interested in your business

While a large following can increase your credibility by leaps and bounds, favoring quality over quantity is more important. If you have a ton of followers, but they don’t care about your business, your engagement levels will always be low. So, look for the audience that’s relevant to what you do. Don’t chase meat eaters if you run a vegan restaurant. Don’t attract single women if you own a mommy blog.

By engaging with the fans of your competitors, you can increase relevant followers. Here’s what you need to do:a person working in a social media marketing company in Arizona

  1. Visit your ‘insights’ page
  2. Click ‘overview’
  3. Scroll down to the ‘pages to watch’ section

Here, you’ll find your competition. Don’t forget to visit these pages once in a while and engage with those users that are actively engaging with the posts of your competitors.

2. Encourage followers to engage with your posts

Mostly, posts with higher engagement appear high on news feeds. So, if you plan to increase engagement, encourage users to like, comment, and/or share your posts. But how? Simple; you can publish some content and ask a question related to it. For example, if you’re posting an article about a current issue, ask your audience to share their opinion in the comments section. However, Facebook has a policy regarding engagement bait, so ensure you don’t violate that.

3. Ask followers to give you priority

Don’t hesitate to encourage your followers to prioritize your page. They won’t be receptive to your request if they truly like your work. It’s always helpful to include step-by-step instructions on how to do it when you’re asking for this favor. If you don’t provide directions and they don’t know how to do it, they’ll probably skip it altogether. Here’s how followers can prioritize your content:

  1. Click the ‘following’ button under the cover photo of your page
  2. Click ‘see first’

4. Carefully select what you post

If your post is valuable to users, it’ll always perform well on Facebook. Therefore, selecting the content, you publish on your page is paramount. Before posting, ensure that your posts are relevant and valuable to your followers. This way, you’ll increase engagement, which would, in turn, proper your post to the top of your audience’s news feeds.

Increase brand awareness with Kallen Media’s social media marketing services in AZ

As the leading social media agency in Phoenix, Kallen Media works wonders when it comes to increasing your visibility on every major social media platform, thereby helping you reach a much wider audience.

Give us a call now for more information on our social media optimization services in Phoenix!

Social Media Marketing Tips

There 3.78 billion social media users at the moment, which equates to about 48% of the population. Here are some social media marketing tips for you to follow:


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