These days, everything is about branding. Whether you’re an individual or a corporation, your brand is how you interact with your audience. In the business world, your branding’s effectiveness determines how your perception and your success. That’s why today we are going to bring you 5 Tips for Developing a Personal Brand!

Typically personal branding is optional when advertising. A great focus is put on branding corporations or businesses. But many consumers don’t focus on the overall effect of a brand; instead, they’re more concerned with the individuals, such as the employees they interact with.

For instance, a company’s employees are likely to get as much as 561% more reach with their posts than the identical messages when posted on a company account!

Of course, most of us interested in building a personal brand are less concerned about our employees and more concerned with constructing a following around us, personally. If that’s your goal, these five tips will help you create an effective and well-designed personal brand.

Know Yourself

 

Knowing yourself is where it all begins. No vagueness is allowed here! You can’t expect anyone else to know you if you don’t know exactly what you’re presenting, who you are, and the value of what you have to offer.

Branding is about far more than just the visuals you create. While working with a graphic designer or using design tools such as a personal logo creator are important keys, it’s equally important to have a solid understanding of the personality you want to visually present to your public.

Take the time to fully explore your own personality, your public persona, and how you can combine the two. Be firm on what you can bring to others and be convinced of your own value. Personal branding is about confidence, but the ability to project confidence requires that you first build it within yourself. Only then can you pass it on to others.

Be Authentic

 

We mentioned having a good grasp of your personality, your public persona, and where the two meet. In creating a personal brand, it’s important to remember that, while you may not reveal every last detail about yourself to everyone, authenticity is highly sought after. Many consumers point to authenticity as deciding factors when choosing to pursue a business relationship with a particular brand.

And consumers are very good at picking up on brands that are not authentic. If you post content that is off-brand for you or not with the values you have previously presented, your audience will see and judge it. one company we’ve worked with that does incredibly well promoting themselves honestly is the BAVC. You can read more about their work in our company spotlight.

This is why it’s important to find the correspondence between who you are in private and who you present to the public. You don’t have to reveal every little thing — in fact, and it isn’t smart, or even safe, to do so. Draw a line between what you will reveal and what you prefer to keep private.

But make sure that your public persona is built on the foundation of who you really are and what you really believe in. Not only will that authenticity be appealing to your audience and draw them in, but it will also make your personal branding efforts easier, more natural, and much more simple to maintain consistently. But you have to be authentic on a schedule when you’re responsible for a brand.

Be Consistent

 

Speaking of being consistent, this is another aspect that is vital for a great personal brand. It goes hand in hand with authenticity. The more “real” you are, the more likely you are to act, speak, and post content in line with the brand you’ve already established.

Apply the consistency principle in your visuals — stick with a color palette, tone, font choices, and overall style. But make sure also to be consistent in your messaging and values.

If you’re concerned about being “boring,” remember that consistency isn’t the same as “always doing the same thing with no variation.” Rather, consistency is a positive element to personal branding that builds trust in your audience because they know they can rely on you to provide great content and added value.

Look To The Experts

 

All successful branding requires a certain amount of networking, regardless of the arena in which you operate. It’s not only smart to create your brand based on those who have gone before you. It also adds recognition — your audience is likely already familiar with the experts in your niche. Aligning yourself with well-respected names and brands is a great way to build trust in what you have to offer from the very beginning.

Yes, you may have competition, but that doesn’t mean you have to set out to knock them down right out of the gate. Instead, remember to network, not attack. The competition has valuable insight and experience to offer you as a newcomer in your arena, and they can guide you as you create a respected personal brand.

Focus On Positivity

 

These days it’s easy to focus on drama and negativity. But in creating your personal brand, you have an opportunity to be a force for change — and positivity.

As you work within your chosen area, especially with the afore-mentioned experts who pose some competition, you have a choice in how you will act. Will you create your brand around knocking down any who stand in your way? Or will you craft a healthy, forward-thinking community around your brand by setting the example in treating others kindly?

The saying goes that “nice guys finish last.” But in building a personal brand that is appealing to others, that certainly isn’t the case. Remember that your brand is about communicating effectively with your audience — and that includes every single interaction, whether in person, through your website, or via social media.

When in doubt, always err on the side of kindness. You never know what kind of positive impact kindness will have — but you can be certain that it will add to developing an effective, successful, and appealing personal brand.

Betty Wills And 5 Tips for Developing a Brand

I am a student working as a freelance blogger. I love to explore ideas related to marketing concepts, brands, and psychology. When not on campus, I am on my laptop punching keys to get my writing gigs going. Thank you for reading our 5 Tips for Developing a Brand. If you’re looking for help developing your personal brand, contact Kallen Media today.

Over the past year, we have seen a complete 180 in how companies utilize digital marketing. No matter if you are a mom-and-pop shop or a fortune 500, the Coronavirus has made some lasting impact on your business. For many, this meant closing their in-person offerings. This massive migration to work-from-home also meant a massive migration to the digital realm for marketing. Today we cover the COVID19 Impact on Marketing and how we responded.

Larger companies were placed in the position of having millions of dollars freed up from canceled trade shows. Smaller shops needed to figure out a way to reach their audience without the appeal of any in-person marketing or events. No matter what size company you were, there was suddenly a huge emphasis on digital marketing and reaching consumers who were now much more digital. For companies to take full advantage of people working-from-home, they needed to utilize different channels that encompass digital marketing.

There is currently a massive influx of marketing dollars being spent in the digital marketing space, making it important that businesses know accurate information about the different channels. Typically, companies are quick to point to some key digital assets and social media, but it takes a lot more to build a strong web presence truly. 

Today, I will dive into PESO (Paid, Earned, Shared, Owned) as it pertains to digital marketing. PESO stands for the 4 types of ways you can build traffic, trust, and conversions to your business. For your business to be successful long after the pandemic ends, you will want to make sure you know the 4 different media channels.

 

Paid Media Overview

 

The fastest way to get people to your website, buying your product is to pay for these people to come through various advertising channels. Paid Media extends across the internet and is interwoven into nearly every website you visit. 

Ads you see on Facebook? Paid Media. Banner ads on websites? Paid Media. Ads that seem to follow you wherever you search? You guessed it, that’s also Paid Media.

Paid Media can be defined as any digital marketplace that allows you to create ads and copy and then allows you to pay to get your content in front of a specific audience. 

 

Paid Media Platforms and COVID19 Impact on Marketing

 

There are website-specific platforms you can run ads from for social media websites like Facebook, Instagram, LinkedIn, and Twitter. Each of these platforms has a specific dashboard and process that creates, runs, and tracks consumers as they go through their purchasing journey.

If you want to advertise on Google or other popular websites, you can utilize Google Ads. This gives you the option to advertise across Google search results, Youtube, and Google’s thousands of partner websites. We even covered this topic in a recent webinar. There is also the option of running campaigns across other search engines like Bing or Yahoo. These platforms are worthwhile to look into because of their lower costs per click and conversion; however, these platforms also tend to have less overall traffic.

Programmatic advertising is the last type of paid advertising I want to focus on. This encompasses the top websites, digital radio station programs, online digital programming, and more. If you are looking to reach specific target markets while consuming digital content, this is the place to be. According to Nielson, digital media consumption has increased over 60% since the start of COVID-19. This means that these targeted ads are more likely to hit the exact audience you want when working with an agency that provides programmatic marketing options like V Digital Services.

When working within programmatic advertising networks, you will want to ensure the data you are using is clean and full of leads likely to convert. Clean data comes from reliable sources like The Trade Desk (TTD), which can serve these ads to all the top websites and streaming platforms. No matter if it is video, audio, or banners, there is space to place ads within the programmatic advertising realm.

 

Earned Media

 

In all marketing earned media is typically the most sought-after form of marketing. earned media are publications or websites that create content promoting your brand and direct people to your website.

Great examples of this will be if your website is featured in a news article or “best of” article. The more related the article is to your website, the bigger the impact the link will make on your website. Having different sites link back to your website tells search engines to start ranking your website higher, positively affecting your SEO score. Typically larger sites make a bigger impact when they link to you both with immediate traffic and overall SEO value.

Your clients can review other forms of earned media. More than ever, people trust other consumers and consider reviews before utilizing a service or buying a product. Reviews on social media pages like Facebook and LinkedIn and Google My Business reviews are key to maintaining a good reputation.

 

Shared Media

 

Sharing is caring. That rule definitely still applies when it comes to content on the internet. Shared media refers to shares you get on your organic content on social media channels like Facebook, Linked In, Twitter, Instagram, and Pinterest. and shared media was particularly effective in combating COVID19 Impact on Marketing.

The best way to grow engagement naturally is to have your audience share your content. This is both free and extremely effective. Social media channels typically limit the amount of views business posts get to only about 10-15% of the audience unless you pay to boost or promote your posts.

Great ways to encourage your audience to share your content is to create engaging content or incentive your consumers. Engaging consumers would be asking for opinions and creating posts that invoke responses. With this strategy, it is also important to keep engaged with your users. Otherwise, conversations feel one-sided. Alternatively, you can create a giveaway or contest posts that count shares as entries. This tactic is a surefire way to get people to share your content.

 

Owned Media

 

Much like the title, owned media refers to assets you or your company owns. Owned media can consist of everything from marketing lists to websites to actual written content. Anything directly controlled by yourself is going to fall into the owned media segment.

As your company grows, your owned media strategy should grow as well. Because once you are a trusted source in your field, you can sell space on your website to interested parties within your industry. Alternatively, you can grow as a trusted source through reliable blog content and written work. Having a consistent message and brand across your owned media can help consumers understand your brand.

 

COVID19 Impact on Marketing

 

Now that you have gone through PESO for digital marketing, you are ready to ensure your business is successful in the evermore digital world. For more information on any of the media channels, email [email protected], or submit a contact form. Having a well-balanced digital marketing strategy is key to success in a COVID-19 world.

A good advertising plan can make or break a business. And these plans are even harder to make if you’re in a low margin industry. Nonprofits are one type of business where advertising is challenging but essential work. But nonprofits’ unique bearings provide them with some exceptional opportunities. So today, we are going to talk about advertising for nonprofits. If you’re reading this blog, you probably know what a nonprofit is, but how does one advertise effectively?

Any advertising strategy tailored to nonprofits will have specific plans to ensure success. Nonprofits are often emotionally compelling businesses with low operational capital. Because of this, we will talk about strategies that don’t break your bank. in this blog, we address concepts like free PPC ads for nonprofits, media-driven advertisements, and event marketing. We will also give tips about different cost-effective options so you can maximize your advertising budget. So let’s get started by talking about ways your nonprofit can access free ads!

Nonprofit PPC

Digital marketing in any sector often relies on paid print advertisements that encourage traffic to a site. Significant companies like Google and others offer these ads to anyone who needs to spread their message. But unfortunately, in the nonprofit world, these ads can be too expensive. The silver lining for nonprofits is that some advertising agencies will offer this advertisement to nonprofits free of charge. These companies are happy to help registered charities, and the services they provide are top-notch. So what are some examples of nonprofit click-based ads?

One shining example of these ads is the google ad grants program. If you’re operating a registered nonprofit in us, then odds are you could be getting thousands of dollars in marketing services completely free! In an industry where spending even a little money is carefully considered, free marketing is a huge boon. Another strategy to increase your click-through rate is social media advertisements. Similar to other PPC ads, a little bit goes a long way to improving your web traffic. Next, let’s talk about content-based ads and why media is suitable for nonprofits.

Advertising for Nonprofits With Media

Videos and pictures have a unique way of compelling people into action. Unlike text, media can quickly and easily create a personal investment from an audience. Media content’s power to inspire makes it an incredible component of nonprofit advertisement. Content-based advertising can grow your reach and strengthen existing supporters’ bonds. Supporting charities is a fulfilling activity for many folks, and many people will jump at the chance to help a nonprofit. But what kind of media should you be producing?

Videos are exceptional when advertising for nonprofits; many people still remember classic in the arms of the angels’ ads from decades ago. If you can find a way to represent how important your work is in visual form, the odds are that content will resonate with your audience. but you don’t solely have to rely on video. An evocative picture or series of photos can be a powerful educational tool. Lastly, media can bring exposure to lesser-known operations. By teaming up with production staff, your nonprofit gains access to multiple channels to entice new and old supporters. Another terrific way to gain support is by physically approaching clients and donors through event marketing. 

Nonprofit Events

From silent auctions to full-on parties, events are a time-honored fundraising method for nonprofits. But these events can be a marketing powerhouse as well. A flashy event or a good time is a chance to reward your loyal team and bring in brand new supporters. Event marketing is an expensive gamble, but potential rewards from it are high. If you pull off a quality event, you’ll have your donors thinking about you for years to come! But events aren’t purely about donations; you can use events for crowdsourcing as well.

A charity event like a barn raising or food drive can dramatically increase your hands on deck. group work makes specific impossible tasks into achievable goals. One classic example of this collaborative event work is holiday soup kitchens; every year, people come together across the world to feed people less fortunate. From crowdfunding to donor acquisition, there are lots of reasons a nonprofit should look into event marketing.

Advertising for Nonprofits

The right kind of advertising can be a tremendous asset to companies bottom line. But without a colossal budget, marketing can seem like a distant dream. Fortunately for charities, while it might be hard, advertising for nonprofits is an important task. Some methods are the same as regular ads but with unique benefits. Unlike a standard for-profit, some PPC like google ad grants are free for nonprofits. Nonprofits also have strong emotional undertones. If you create media content, you can capitalize on that emotion. And lastly, we talked about the different kinds of event marketing that are most useful for charitable businesses. Kallen Media has been working with nonprofits since day one. If you need a custom marketing strategy to help your nonprofit, check out our blog on work we’ve done with other nonprofits like Latham Centers.