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Social Media For Your Business: Bente’s Tips For Success

Did you know that every month there are more than three billion people worldwide using social media? And most of this can all be accessed by the phone in our pocket. So, why aren’t more businesses using these wide-reaching platforms? We from Bente Online are teaming up with Kallen media to inform you about the importance of social media for your business. We are adding a bit of European flavor to the mix.

The importance of social media has increased even more this year. As a result of Social Distancing, we had to find a way to stay connected and maybe even stay relevant. We are social beings, and we are constantly in need of keeping in touch. Consequently, when contacts from our workplace, school, or daily activities lessen, the need for online interaction increases substantially.

social media

Besides seeking social contact during this pandemic, we also have a lot of free time on our hands. People choose to spend their time on countless social media apps. We seek entertainment, find ways to fill up our spare time and keep up with the news. Apps like Facebook, LinkedIn, Instagram, and TikTok were visited even more this year. However, it’s not only these platforms that have increased in popularity. Platforms like Skype, Microsoft teams, Google hangout, and Zoom are also beginning to shape our digital future. With all these changes, there are a lot of business opportunities being created online.

Staying Active on Social Media

But why is it important to stay active on social media as a business during these circumstances?

Covid-19 is something that affected everyone. Aside from the creativity the lockdown brought, it also brought a lot of complex problems. That is why you need to stay relevant as a business owner and take advantage of this increased use of social media during such a period. Looking at the way technology has been advancing in just the last 10 years, technology use will probably increase even more in the following years.

Lockdown or not, being present on social media is essential to growing your business. If you don’t have a LinkedIn, Facebook, or Instagram with your company name linked to it, you are simply not taking full advantage and are missing out. Only merely creating a social media account is not going to do it.

Essential Use of Social Media

I’m going to discuss the four main reasons why proper social media use is essential.

Reason number one being, the importance of engaging with your customers. Letting customers know you are active online provides an effortless and, most importantly, accessible communication platform. On these platforms, you can connect with your customers on a personal level. By doing this, you get more exposure, get to know the customers, and target the right target audience. You can create a platform with stories that people can relate to. Bingo!

The second reason would be to stay in touch with your competitors. Try to stay ahead of competitors by analyzing their social media and improving on this. If you have a social media account, you can see how they engage with their customers and learn from it. Incorporating related questions and problems in your social media posts will help you stay one step ahead. You respond immediately and post a social media post about the issue.

The third reason is that Social Media marketing is relatively cheap compared to other online marketing firms. By creating the right content and using social media ads the right way, you can get a lot of value for your money through social media leads. You need to know who you are targeting, and you need to create the right audience. If done the right way, it generates an organic way of getting sales from ads.

social media

The last reason would be that it provides traffic for your website and improves your Google reachability. By providing useful and interesting social media content, you can get your followers to click on your website and find out even more about your business. Moreover, it provides an opportunity to improve your SEO.

A Final Tip

By creating a good and interesting Instagram name, you are one step closer to being a click away from your customers. For example, you are a restaurant in New York that sells cookies. Your username would be your business name, while your regular Instagram name could be NEW YORK COOKIES BY SAM. Therefore, leading to better reachability on Instagram as people search for their wants and desires; stumbling upon your well-formulated page.

In the current digital information age and especially during this pandemic, we can take advantage of the increasing amount of social media users. Social media is a powerful platform, so use it optimally and efficiently to take advantage maximally.

Bente Online

Bente Online is a young creative company that provides Social Media marketing services to small and medium-size companies without its own marketing department.

We create, design, and maintain your Social Media channels to connect with your target groups and growth in the number of followers. We also sell social media posts separately for private and commercial use. Bente Online is your online manager.

While offering structure in combination with creativity, we realize a structured quality approach for a part of your business, which is so important nowadays.

In our view, the use of corporate social media is all about communicating interactively with your relations. A higher goal is to make them fans and ambassadors who can recommend your product or service in their network. There are 3 important conditions for this: openness, mutual trust, and a good reputation. This type of fast media is all about a healthy portion of creativity, discipline in your repetition, and perseverance.

Company Spotlight #7: Latham Centers

Raising a child and making sure they have everything they need can be an uphill battle for some people. But in situations where the parents need additional resources, an appropriate level of care a be hard to attain. We’re proud to work with nonprofits that work with children. So Kallen Media is proud to announce that we are working with Latham Centers. The Latham Center is a Cape-Cod based organization that has served the special needs community for more than 50 years. Our collaboration began in a pro bono advisory role; Kallen Media’s consultation with Latham then expanded to optimize their Google AdWords communications.

Google Ad Grants provide nonprofit organizations with free Google Ads monies. Kallen Media initially connected with Latham Centers’ administrative team members through Catchafire.org – a volunteer matching platform “on a mission to mobilize the world’s talent for good.”

Latham Centers is a leader in special education and residential programs for children and adults with disabilities. Latham is internationally renowned for its expertise and success in caring for people with Prader-Willi syndrome. But unfortunately, PWS is a life-threatening genetic disorder with no known cure.

Latham Center staff.

In early 2020, Latham Center Staff celebrated 50 Years of Service to individuals with Complex Special Needs.

Latham Centers: About

The Latham Centers’ mission is to provide opportunities for independence, self-worth, and happiness for complex special needs individuals.

Latham Centers: Programs

Latham’s innovative programs serve children and adults with intellectual and developmental disabilities. So their residential therapeutic program (Latham School) provides treatment services to approximately 45 students, and their Adult Services Program serves more than 50 individuals throughout Cape Cod and Southeastern Massachusetts.

Children’s Services Program

The Children’s Program offers educational, vocational, residential, social, clinical, and therapeutic services for children ages 8-22. But the center also works with adults!

Adult Services Program

Latham Centers provides residential services for adults (over 22) with complex special needs, including Prader-Willi syndrome.

Asinotherapy (Donkey Therapy) Program

Donkey Therapy is a unique program at Latham Centers, which has six beloved miniature donkeys on-site. This therapeutic model originates from Germany. The individual builds trust with the donkey – the participant focuses on caring for the animals, being gentle, reliable, and letting the donkeys know that they are there to help them. Not only are these important life skills for program participants, but the donkeys also bring so much joy to individuals who call Latham home.

Latham has grown this program with assistance from fundraising efforts, including the infamous 2019 “Donkey Wedding” on Cape Cod. Miniature donkeys Esther and Esau “got hitched” at Taylor-Bray Farm in Yarmouth Port.

Student photographed at with her Shared Living Provider family.

A student photographed with her Shared Living Provider family.

Latham Centers: Ways to Help

To continue their life-changing work, Latham Centers needs and greatly appreciates the community’s support, now more than ever. So if they can, we encourage people to help the center however possible. Additionally, the Center is a registered nonprofit, which means they accept a wide range of tax-deductible donations. Not only are you helping sustain a valuable service, but there’s also a benefit for you!

Images of PWS Education.

Images of PWS Education.

Latham Centers: Additional Information

Latham Centers is approved by the Massachusetts Department of Elementary and Secondary Education (DESE) and licensed by the Department of Early Education and Care (DEEC). Accreditation ensures the center provides an exceptional level of care. So you can be sure that Latham Center is doing the most for the people in their care. Latham’s website includes program brochures, admissions information, career opportunities, and a blog newsletter.  

Kallen Media Services

If you are a nonprofit and are interested in learning more about Google Ad Grants, we can help. We also created a seven-step guide on how to set up Google Ad Grants because we want to help. And we don’t stop with Google Ad Grants, and we offer other services for nonprofits. Including social media management, blog content, website design, and search engine optimization. Additionally, on our Nonprofit Services page, you can read reviews on what our nonprofits say about working with us.

We offer discounts on all of our services for nonprofit organizations. Contact us to set up a free consultation, and we will have a meeting to discuss your specific needs. We look forward to partnering with your nonprofit organization.

Small Business SEO Services: a SEO Service Guide

Starting a small business in the internet age is hard. between managing your limited time, resources, and market share, your company will also have to keep up with modern internet browsing habits. If your business is struggling to keep up with the fast-paced e-commerce business landscape, an SEO service can help. So today, we’re going to talk about small business SEO services. We will outline what an SEO service can do for you and how to choose one. But before all of that, let’s talk about what SEO is.

SEO or search engine optimization is the process of ensuring your website performs well for search engine rankings. The more optimized your website is, the more people will see it. Orders are beneficial to a business because search results will naturally drive traffic to your website. SEO management can be a complicated process, but a few simple things make it easy to understand. The first step in SEO management is learning about SEO tools.

SEO Programming

Search engine optimization is all about using computer programs to sort information effectively. So if you want to keep up with modern SEO trends, you’ll need to be comfortable using the trade tools. Keyword analysis tools make sure content lines up with the user’s search patterns. And position tracking metrics will give you data bout how your website is doing overtime. But there’s more, like SEO blogging and other productive web development habits. Low-cost SEO services for small business can still be useful if they know how to use SEO metadata effectively. Tools like SEMrush and others collect metadata and let professionals see what your website needs to thrive.


In recent years these tools have come a long way, and now small business SEO services can have a significant impact. SEO metadata programs give marketing agents access to real-time search data and live information. Modern SEO programs provide you with focus group level testing before anyone else sees your content. If your SEO service uses SEO tools effectively, you will see improvements to the traffic to your site and sales. SEO management is a lot of work, so outsourcing it can be a wise decision. But what should you look for in small business SEO services?

In House or Outsourcing

With lots of viable options out there, selecting the perfect small business SEO service is challenging. If you know what you want and have clear goals, it’s easy to get your site popping up in more searches. A small business can thrive on the internet, but the search engine rankings have to be suitable for any long-lasting success. If you decide to manage your SEO, you’ll have to remember to dedicate the time and resources to website optimization and link building. This high time and input cost often make it more cost-effective to outsource your SEO efforts.


Outsourcing SEO work is a common practice, and if you hire the right team, it can be a huge time saver. SEO professionals will be comfortable with reading patterns in metadata and translate abstract concepts into relevant business data. When outsourcing your SEO, make sure your new partners understand your goals and targets. Clear communication is vital to optimizing your website in specific ways for different purposes. Once you have an SEO team working on your website, it’s crucial to regularly reaccess your site. The ideal service is custom-tailored to your needs and affordable.

Kallen Media SEO Services

At Kallen media, we know that small businesses need personalized SEO plans that fit their needs and budget. That’s why we offer both affordable SEO management plans and customized packages as well. We use the most modern SEO tools to ensure that your site is the first one people in your target market see. At Kallen media, we have several years of experience planning and executing successful SEO operations. We use tools like keyword analytics and site audits to ensure our clients’ websites stand out. If you want a company that offers excellent services at an affordable rate, Kallen media is your team.

Small Business SEO Services

The internet is the perfect medium for businesses to connect to potential customers. But in a world where the internet is full of e-commerce already, starting can feel risky. Pressure from the competition and internal risks often means small businesses have to work twice as hard to get an edge in the market. Search engine optimization can help you cut through the competition and stand out to your clientele. Modern tools have made SEO more accessible than ever.

Access to metadata through keyword analytics has opened up the world of complicated SEO to small businesses. And previously detailed audits now only require specialized analytical tools. While this process is becoming more manageable, it can still take a lot of time and effort to learn how to use all of these different tools. Because SEO often takes so much time, many small businesses chose to outsource their SEO operations. If you’re looking for help with SEO management, contact Kallen media today for personalized assistance with your SEO plan.

Company Spotlight #6: Amadio Ranch

This spotlight is on our newest client. We are excited about the opportunity to work with Amadio Ranch! Amadio Ranch is an organic farm. Located outside of Phoenix, Arizona. Owned and operated by Eric and Christina Amadio. They offer everything from fruits and vegetables. To homemade fudge, preserves, pies, and more. You can shop online or at their farm.

We are providing Amadio Ranch with a range of SEO services. Services include web design, Google and Facebook ad campaigns, social media management, and auditing.

Amadio Ranch: The Beginning

Amadio Ranch’s story begins when the farm is purchased by Eric and Christina in 2009. The farm started with only 3 trees. A pear, an apricot, and a plum tree. All rare types of trees to be growing in Arizona. 

Even though rare, the trees produced amazing fruit. With the fruit trees doing so well. Add in their knowledge of farming. This resulted in more planting. Then, in 2010 they had more than enough fruits and vegetables for their family. Because of this, they started to sell to the public. And Amadio Ranch was officially established.

Amadio Ranch: Today

The goal of Amadio Ranch is to eat only what you grow. Today Amadio Ranch provides 70-80% of their family’s needs. In addition, they are also supplying the community. Another important part of their business is sustainability and all-natural growing practices. In addition, the farm is 100% organic. 

The farm is not only home to delectable goodies. Amadio Ranch is also home to a few animals. Currently, three dogs, four cats, two cattle, one potbelly pig, two goats, and many chickens. All these animals calling the ranch home.

Amadio Ranch Pig Taking a Nap.

Resident pig taking a nap on the farm.

Amadio Ranch: Products & Produce

Based on seasonality. The fruit and vegetable offerings change. Below is an example of the season and what may be available:

Summer (May-July): Peaches, apricots, plums, pluots, grapes, apples, zucchini, okra, cucumbers, peas, potatoes, onions, garlic, tomatoes, eggplant, sweet corn, watermelon, and cantaloupe

Winter (Nov – March): Lettuces, broccoli, cauliflower, swiss chard, greens, radishes, carrots, beets, golden beets, spinach, romaine, and Maktoom dates

The Savory:

In addition to the seasonal produce. They also offer an array of homemade goods. Including a mix of homemade savory items.

Amadio Ranch is always cooking up new savory products. Such as an assortment of pickles. like their garlic dill pickles. Also pickled items like pickled red beets. Additionally, a variety of homemade salsas. Of course, all made with farm-fresh seasonal ingredients.

The Sweets:

If baked goods are more up your alley they got you covered. From an assortment of pies. Ranging from a traditional blueberry pie to a unique caramel apple pie. To other bake good options. Examples of what you may also find: sweetbreads, cinnamon rolls, hand pies, turnovers, caramel apples, and rum cakes.

Furthermore, for those that are vegan, gluten-free, or sugar-free. Options are available to accommodate your food preference. On almost all of their pies!

Still craving sweets? How about some freshly made fudge. They offer multiple flavors to choose from. Bound to find a flavor to satisfy your sweet tooth. Preserves made from fresh seasonal fruit. Then last but not least, honey is also available.

Amadio Ranch Products & Produce

A sampling of products and produce offered by Amadio Ranch.

Amadio Ranch: Where to Buy

The farm currently offers a self-serve farm stand. Conveniently open 7 days a week during daylight hours (roughly 7 am to 6 pm). Simply stop by and choose the items you like. Prices are marked. Then leave cash in the payment jar. Another option is to send payment by Zelle, Venmo, or CashApp.

Besides the farm stand. You can stop by one of the farmer’s markets they attend. Follow them on social media to stay in the know where they will be.

What if you do not live by the Ranch? No worries, they offer a convent online store. The online store offers a variety of products. All products will ship directly to your home. Check out their online site for a selection of homemade goodies.

Online Amadio Ranch Products.

Products that can be ordered on Amadio’s Ranch online site.

Amadio Ranch: Social Media

From the beginning, Amadio Ranch has used social media to grow its business. As previously mentioned, follow their social media to see current events. In addition, social media provides information on new products.

Follow Amadio Ranch on Facebook for great recipes straight from the farm! As well as new news.

Photo of Facebook Banner.

Amadio Ranch Facebook Banner.

Additional Information

In addition to social media. They also offer a monthly newsletter and text alerts. Numerous ways to keep people informed.

Amadio Ranch is currently working on a farm tour.  Tour will provide information on growing your own foods. As well as information on living self-sufficiently. Additional information to come. Be sure to follow them on social media or sign up to receive their monthly newsletter.

Interested in finding out how Kallen Media can support your SEO? Contact us and we will be glad to set-up a free consultation.

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